Jen Lee Reeves

Phone: 202-679-7082 — jenleereeves.com

Email: jen@bornjustright.org
@jenleereeves
Experience

Jennifer Lee Reeves, LLC January 2010 - present

• Communications consultancy (Recent: America’s Promise Alliance)
• Keynote speaker and trainer (Recent: Ragan Communications)
• Supports organizations on topics focused on communications strategy, tactics, training, and personal
branding/thought leadership techniques

AARP October 2012 – February 2018

• Manager of Social Communications Strategy: January 2015 – March 2018

• Manager of Social Communications Training: October 2012 – January 2015
• Local social strategy lead, guided national campaign to 53 state offices
• Launched an internal social communications training portal for the org
• Led social communications trainings across the organization for employees and volunteers
• Spoke and moderated panels for national conferences as an AARP representative
• Certified in Sprinklr and Spredfast administration and reporting

Born Just Right, Inc. December 2005 - present

• Founded nonprofit organization after building an online disability advocacy support community
• Spoke at national conferences on health advocacy, inclusive design, and STEM education for the
disability community
• Managed multiple media opportunities to spread the organization’s mission
• Run site, social media and advocacy messaging to families and non-profits

KOMU-TV / komu.com June 2003 – October 2012

• Interactive Director: August 2005 – October 2012
• Executive Producer: June 2003 – August 2005
• Created and maintained social media workflow for newsroom employees and news product
• Guided reporters and producers through story development, editorial decisions, online content and
newscast production
• Served as final copy and video editor for day-turn and long-form news projects
• Reworked newsroom management duties
• Helped implement newsroom computer, editing systems, and newsroom workflow
• Launch different website content management systems (2005, 2010, 2011)
• Coordinated partnerships with additional newsrooms for election projects

Missouri School of Journalism June 2003 – October 2012

• Associate Professor of Professional Practice (Non-Tenure Track)
• Built website (Internet and mobile), blog and twitter hashtag (#jenclass) to keep students on track
• Created multiple online tutorials for students
• Supervised and oversaw daily and long-term online work
• Introduced how Twitter, Facebook, Vimeo, YouTube, Digg, Foursquare, Tumblr, Photoshop, Illustrator and
Flash (along with other tools) can be used for journalism
• Introduced the use of social media to journalists in the KOMU and Missouri School of Journalism
convergence newsrooms
• Reworked syllabus each semester to keep up with changing technology
• Spoke to journalists from around the world about the use of technology and social media in journalism
Jen Lee Reeves
Phone: 202-679-7082 — jenleereeves.com
Email: jen@bornjustright.org
@jenleereeves
Reynolds Journalism Institute Faculty Fellow August 2008 – May 2009
• Part of the first fellowship class at the Reynolds Journalism Institute
• Focused on tools that can help aggregate news from multiple newsrooms
• Produced a four hour, four newsroom election night webcast
• Researched ways newsrooms can use social media to engage with its audiences

WOOD-TV June 1999 – June 2003

• Produced 24 Hour News 8 at 5
• Wrote and researched news stories
• Assigned reporters, edited reporter copy and helped with story development, showcasing and graphics
• Supervised staff of ten

KSBW-TV June 1997 – June 1999

• Produced Action News 8 at 11
• Guided reporters and photographers through story development, scripting and execution
• Helped produce live coverage and community programming

KBAK-TV January 1997 – June 1997

• Produced newscasts at 10 and 11
• Guided reporters and photographers
Managed assignment desk and newsroom employees

Education

Masters of Management, Aquinas College May 2002

Masters in Management, Marketing
Aquinas College, May 2002
Grand Rapids, MI

Bachelors of Journalism, University of Missouri December 1996

Bachelor of Journalism, Broadcast Journalism
University of Missouri School of Journalism, December 1996
Columbia, MO
Area of concentration: Newscast producing

Skills

Digital strategy and tactical consulting; Social media coordination and community engagement; Ability to train
and manage digital communications tools; Gather analytics and assess data to expand engagement; Ability
to coordinate broadcast, online, mobile and social tools to cover news or branded content; Ability to edit
images, video, and text across platforms; Ability to create and launch websites using server space and open
source technology; Produce live video content for broadcast and online; Knowledgeable in newsroom
communication and workflow; Ability to guide and launch professional portfolios; Deliver training on personal
branding; Writing skills for all digital platforms; Speaks to national and international; Wrote a book with her
daughter – publication date Summer 2019 through Simon & Schuster, Inc.