Beruflich Dokumente
Kultur Dokumente
PROJECT REPORT
ON
Company Guide:
This is certify that Mr. Mohit Pareek, Student of BBA III Year, Poddar
International College, Jaipur has completed his Project titled “COMPARATIVE
ANALYSIS ON WEALTH MANAGEMENT SERVICES IN THE JAIPUR CITY
OF RAJASTHAN” under my guidance.
To the best of my knowledge the work is original and I find it satisfactory for
submission.
PREFACE
Theories are being developed, designed and stated on the groundwork of their practical
implementation and usage. Work experience seems to be the most effective and
indispensable factor of making an individual an adept. This is because one can not do
without being exposed to varying circumstances and possible consequences. Training not
only develops individual skills and abilities but also provides proficiency in work
performance.
This report served as a means to share my personal experiences while working on this
project which provided me the platform where I was face to face with practical aspects of
theoretical knowledge gained so far.
This training project report has been prepared during the summer training in an
organization. It is an integral part of BBA curriculum. The summer training was challenging,
gainful and interesting and it gave real insight of corporate world.
I sincerely believe that there is no better place to learn the practical side of management
studies than the industry itself.
ACKNOWLEDGEMENT
I express my sincere thanks to my project guide, Ms. Poonam Swami, lecturer, Poddar
International College for guiding me right form the inception till the successful completion of
the project. I sincerely acknowledge him/her/them for extending their valuable guidance,
support for literature, critical reviews of project and the report and above all the moral
support he/she/they had provided to me with all stages of this project.
I would also like to thank the supporting staff of HSBC Bank for their help and cooperation
throughout our project.
EXECUTIVE SUMMARY
Currently the financial market all over the world is undergoing a major transition and their
role in the global economy is in the process of redefinition. The composition of the market is
changing very rapidly and due to which there emerges a need for an expert knowledge and
service by which the risk of the investor can be reduced. And all this is done through a
service known as the wealth management service, which is provided by the various banks
these days. So what are actually wealth management services?
Wealth management is a vast concept which comprises of managing the wealth i.e. the
surplus amount of money or the savings of an individual by investing them into diversified
tools like mutual funds, insurance ,gold, real estate, Fd’s, Equities, debts, etc. so that the
wealth of an individual can be maximized. In other words it is an all-encompassing investor
service which comprises of investment advisory, management of investments ranging from
insurance to stocks, and maximizing returns on investments. The project basically deals
with the study of wealth management services, its products and the services provided by
the various banks to its client. Through which a comparison could be made among the
various bank’s wealth management services.
About the company: HSBC is one of the largest banking and financial services
organizations in the world. HSBC's international network comprises over 10,000 offices in
83 countries. Through an international network linked by advanced technology, including a
rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial
services like: Personal Financial Services, Commercial Banking, Corporate, Investment
Banking, and Private Banking.
Initially in the first week of the summer internship program it was basically studying about
the basic concept of wealth management, the services provided by HSBC and the products
dealt in by HSBC in respect of wealth management services. In HSBC and all other banks
the product which are used for investments are all related to equity e.g. Mutual funds, unit
link insurance plan, systematic investment plan, etc.
With the starting of the second week of the summer internship program it was all about
collecting the information through various company’s website and broachers about the
various services provided by different banks and institutions which helped in pitching the
clients for the wealth management services for HSBC. It was an also an effort to find out
the extra services or facilities which were provided by HSBC and not by the other banks
and by this tried to convince the clients. After that our company guide guided us to do few
cold calls which would help us in understanding the needs and want of the customers and
their satisfaction levels from their present financial institutions. As by this time we were very
much known to the different products and services provided by our bank which eventually
helped us in making the clients understand the benefits of availing these services.
With the help of this project we also found out, how customer’s Need is is generated and
what the customer intend to have keeping in mind his current and future needs.
In the fourth and fifth week of the summer internship program we started preparing the
questionnaire based on the information gathered above. The questionnaire which is
prepared is of two kinds one is based on the investors and the other one is based on the
institution.
Through the questionnaire of investor a comparison would be made regarding the services
provided by the various banks and the satisfaction level of the client.
While the questionnaire of the institution would help me to study about the services
provided by the particular bank and about their special feature, which is the USP of the
bank and its services. This (USP) is basically helping out the bank to attract new clients and
satisfying them.
The main intension for preparing the Questionnaire is to know and judge that; how various
factors such as, the Product, Profession knowledge, Tax planning Schemes, Return of the
Investments, Additional services, etc have an impact on the client while selecting the bank’s
wealth management services.
As the major objectives of the study is to make a comparison between the wealth
management services provided by various bank in Jaipur.
On the completion of the project it is found that HSBC has an edge over other banks in
context of the services provided i.e. services beyond the banking services.
CONTENTS
7. Conclusion 80
INDUSTRY
INTRODUCTION TO THE INDUSTRY
Wealth management is a vast concept which comprises of managing the wealth i.e. the
surplus amount of money or the savings of an individual by investing them into diversified
tools like mutual funds, insurance ,gold, real estate, Fd’s, Equities, debts, etc. so that the
wealth of an individual can be maximized.
The history of wealth management can be traced back from the 1990’s when this term
originated in the U.S. with the brokers dealers, banks and insurance companies. The
concept of wealth management was generally evolved for the high net worth individual
(HNI) who had surplus amount of money with them and which could be invested in various
types of investment avenues, insurance and banking products and services.
With the repeal of the glass steagall act in 1999 now all the financial firms are able to
provide the above services from the same office.
In terms of product it includes stocks and stocks trading, equity linked and structured saving
products, mutual funds, foreign currency and alternative investments like art, wine, precious
metals, and property.
The reason for the emergence of wealth management services is that until 1990’s the
investment of the individual was largely restricted to real estate, bonds, fixed deposit and
gold .But now with the passage of time and with the emergence of new financial investment
avenues like mutual funds, ULIP (Unit Linked Insurance Plan) etc which are developed
around the equities, which require a In-depth knowledge of the product as well as about the
market conditions. Theses instrument have a higher risk and higher return attached to
them. Due to the higher risk involvement as well as due to the high volatility of the product
the need for a specialist emerged who could manage the wealth of the high net worth
individual(HNI) ,these people who manages the wealth of the client are known as the as the
wealth managers.
Under the wealth management services a portfolio of the client is made and then it is
managed. This portfolio is prepared after doing the personalized financial review. In the
banking industry a portfolio of a client only comprises of mutual funds, debt, insurance etc.
Below first let us understand the concept of portfolio management and personalized
financial review.
1) Private banking: under the wealth management services the client gets the benefit of
private banking. These clients are basically the high net worth individuals (HNWIs)
who have the surplus amount of money which is generally more than an average
person and because of which they have various means to have access to a large
variety of conventional and alternative investments.
3) Retirement benefit planning: under this plan an estimate is prepared for the future
requirements of the client taking into consideration his current needs. In this plan a
planning is done for the source of income for the client after his retirement. After the
retirement of the client the bank provides the pension to the client on a regular basis.
4) Child education planning and children’s marriage planning: under this plan also an
estimate is prepared for the future requirements of the money when the children of
the client opt for higher study. This is done by regularly saving the amount and
investing the same amount into a diversified portfolio so that returns at that time
could be generated.
9) Other services
a) Debt Restructuring program
b) Tax Planning
c) Risk Management Planning
d) Mutual Fund Investment
e) Investing in Equities etc
Gold
Mutual funds
Insurance
Real estate
Bonds
Art funds
DIMENSIONS OF WEALTH MANAGEMENT
Before choosing a wealth management service there are few thing that a customer expects
these are
1.3.1) THE CLIENT RELATIONSHIP: the first component is relates to
communication and reporting, education and risk assessment of the investor which
governs the client relationship.
• Measurement of the historical (past) returns enables the investors to assess how
well they have done.
We can now say that there are two types of return they are:
Realized return: This is the ex -post (after the fact) return that was or could have
been earned.
Expected return: this is the return from an asset that investors anticipate or expect to
earn over some future period. The expected return is subject to uncertainty, or risk,
and may or may not occur.
1.3.4) RISK: risk and return go hand in hand in investments and finance. One cannot
talk about returns without talking about risk, because, investment decision always
involve a trade-off between risk and return. Risk can be defined as the chance that
the actual outcome from an investment will differ from the expected outcome. This
means that, more variable the possible outcome that can occur, the greater the risk.
JUSTIFICATION FOR ADOPTING WEALTH MANAGEMENT SERVICES
1) Unclear investment objectives: this is one of the major causes why one should avail
wealth management services; mostly people are not clear about the objective which
leads them to dissatisfaction. By availing wealth management services the bank, the
bank’s advisor can help the client as well as they can understand his objectives.
Every client has different objectives such as to preserve the capital, to change the
lifestyle, to multiple the money (maximization of returns) etc.
2) Incomplete understanding: generally it happens that people are not aware of the
market conditions as well as about the product and due to which they invest
inappropriately and due to which their portfolio gives them less returns. A bank which
provides the customer with theses services has a research team that keeps the track
of the market conditions theses people are the professional and have a good
experience. So In order to maximize return one should go for wealth management
services.
3) Inappropriate understanding regarding the diversification: it is known to everyone
that how important diversification is. So one has to keep his portfolio diversified but
due to lack of knowledge one does not understand the concept of under diversified
and over diversified by keeping the portfolio over diversified the significance of
keeping the individual holding reduces while on the other hand keeping the portfolio
under diversified leads to higher risk on the individual’s holding. Again for this one
should avail wealth management services so as to keep the portfolio balanced.
4) Insufficient knowledge regarding the tax laws or the avenues available: there are lot
of products that are tax free as well as there are product in which there is some time
horizon after which the invested products get a tax rebate so for availing tax
redemption one should take the advice of an expert and should go for wealth
management services.
The fund (and through it, its investors) receives help in achieving the common investment
objectives from its fund manager. The fund compensates its fund manager through a fee,
and also bears the other expenses incurred in managing it. The income earned through
these investments, and the capital appreciation realized by the fund, are shared by its
investors in proportion to the number of units of the fund owned by them (pro rata). Thus a
Mutual Fund is the most suitable investment for the common man as it offers an opportunity
to invest in a diversified, professionally managed basket of securities at a relatively low
cost.
fund Flow chart showing the working of a mutual
Mutual fund schemes can be classified on the basis of their structure and there investment
objective
By Structure:
Open-ended Funds
An Open-ended Fund is that kind of fund that are available for subscription all through the
year. These do not have a fixed maturity. Investors can conveniently buy and sell units at
Net Asset Value (NAV) related prices.
Close-ended Funds
A Close-ended Fund has a stipulated maturity period, which generally ranges from 3 to 15
years. The fund is open for subscription only during a specified period. Investors can invest
in the scheme at the time of the initial public issue and thereafter they can buy or sell the
units of the scheme on the Stock Exchanges, if they are listed. The market price at the
stock exchange could vary from the scheme's NAV on account of demand and supply
situation, unit holders' expectations and other market factors.
By Investment Objective:
Growth Funds
The aim of growth funds is to provide capital appreciation over the medium to long term.
Such schemes normally invest a majority of their corpus in equities. Growth schemes are
ideal for investors who have a long-term outlook and are seeking growth over a period of
time.
Income Funds
The aim of Income Funds is to provide regular and steady income to investors. Such
schemes generally invest in fixed income securities such as bonds, corporate debentures
and Government securities.
Income Funds are ideal for capital stability and regular income. Capital appreciation in such
funds may be limited, though risks are typically lower than that in a growth fund.
Balanced Funds
The aim of Balanced Funds is to provide both growth and regular income. Such schemes
periodically distribute a part of their earning and invest both in equities and fixed income
securities in the proportion indicated in their offer documents. This proportion affects the
risks and the returns associated with the balanced fund - in case equities are allocated a
higher proportion, investors would be exposed to risks similar to that of the equity market.
Balanced funds with equal allocation to equities and fixed income securities are ideal for
investors looking for a combination of income and moderate growth.
These are ideal for corporate and individual investors as a means to park their surplus
funds for short periods.
Other Equity Related Schemes:
Mutual fund schemes may be classified on the basis of their structure and its investment
objective
Investments made in Equity Linked Savings Schemes (ELSS) and Pension Schemes are
allowed as deduction under Section 80c of the Indian Income Tax Act, 1961.
Sectoral Schemes
Sectoral Funds are those which invest exclusively in specified sector(s) such as FMCG,
Information Technology, Pharmaceuticals, etc. These schemes carry higher risk as
compared to general equity schemes as the portfolio is less diversified, i.e. restricted to
sector(s) / industry (ies).
In order to cater to a range of investor needs, there are various investment plans.
Income Plan
Dividends are paid-out to investors under an Income Plan to the investors. However, the
NAV of the mutual fund scheme under an Income Plan falls to the extent of the dividend
payout.
Reduction of transaction costs: -While investing through the funds, an investor has the
benefit of economies of scale; the funds incur lesser costs because of larger volumes, a
benefit passed on to its investors.
Liquidity: Often, investors hold shares or bonds they cannot directly, easily and quickly
sell. If they invest in the units of a fund, they can generally cash their investment any time,
by selling their units to the fund if open-end, or selling them in the market if the fund is
close-end.
Convenience and flexibility: - Investors have the option of transferring their holdings from
one scheme to the other, get updated market information and so on.
Tax Benefits: Income tax benefits are granted to investors in mutual funds, making it more
tax efficient as compared to other comparable investment avenues. There are various types
of Tax incentives for the investors of mutual funds. There are various sections of the Income
Tax Act that provide for the tax rebates and exemptions on investments in mutual funds and
the income arising thereof.
Other advantages
Convenient Administration
Return Potential
Well regulated
The investor also gets benefit on account of a three year lock-in period which gives the fund
enough time to take both the upswing as well as downswing of the market conditions in its
stride. As the funds remain with the fund manager for at least 3 years, the fund manager
too has enough leeway to play with a fixed corpus and can take long-term calls on any
scrip. Which is generally not the case with any normal open-end scheme and so the
performance vary in short-term. And as they have the feature of tax redemption they have a
better capital appreciation than others.
In this the investor is given the option of managing his investments on a periodic basis and
thus inculcates a regular saving habit. He may issue a pre-determined number of post-
dated cheques in favor of the fund. He gets the units on the date of the cheque at the NAV
of that date.
Based on the concept of rupee cost averaging, SIP's allow an investor to invest a prefixed
amount with a scheme at set intervals, and derive the benefit of fluctuating share prices
and NAV's. So, when the share price drops, the investor get more units and when the
share price moves up, he gets less. Finally, if the NAV is high, his entire investment is
valued at the existing higher level, while his cost of purchase averages out.
ULIP
ULIP stands for unit liked insurance plan. It provides for life insurance where the policy
value at any time varies according to the value of the underlying assets at the time, ULIP is
a life insurance solution that provides for investment. It also provides solutions for
insurance planning, financial needs, financial planning for children’s future and retirement
planning. The investment is denoted as unit and is represented by the value that it has
attained called net asset value (NAV). ULIP has tax exemption under section 80 c of the
Indian Income Tax Act 1961 and also returns will be covered under section 10 (10 D).
ULIP distinguishes itself through the multiple benefits that it provides to the consumer. The
plan is a one-stop solution providing:
1) Life Protection
3) FlexibilityGB
5) Investment options
6) Transparency
8) Disability
9) Critical Illness
10) Surgeries
11) Liquidity
FIXED DEPOSIT
A fixed deposit is meant for those investors who want to deposit a lump sum amount of
money for a fixed period of time, say for a minimum period of 15 days to five years and
above, thereby earning a higher rate of interest in return. Investor gets a lump sum
(principal + interest) at the maturity of the deposit.
Bank fixed deposits are one of the most common savings scheme open to an average
investor. Fixed deposits also give a higher rate of interest than a savings bank account.
The facilities vary from bank to bank. Some of the facilities offered by banks are overdraft
(loan) facility on the amount deposited, premature withdrawal before maturity period (which
involves a loss of interest) etc.
IPO
Initial public offering, or IPO, is the first sale of stock by a company to the public. It is also
one of the components of wealth management which is a direct dealing of an investor in the
share market. It has a feature of higher risk and higher return. One can multiple his money
or wealth very quickly by investing into this avenue.
ARBITRAGE FUNDS
Arbitrage is one of the most effective ways to insulate against market volatility. An arbitrage
fund buys equities in the cash market and simultaneously sells in the futures market, thus
ensuring market neutrality for the investment. In other words, it is a unique asset class by
itself where returns are generated by capturing the pricing differential between the cash and
the futures markets. It is also termed as a market-neutral fund where the returns are not
going to be impacted by volatility in the market
REVIEW ON EXISTING LITERATURE
According to the recent released study of Capgemini and Merrill Lynch in the year
2009 the number of high net worth individuals (HNI) in India grew at 14.6 percent
which was twice of the world’s growth of 7.3 percent in 2004. Which shows that the
need for the wealth management services is increasing day by day as well as the
there is a lot of potential available in the market
According to Mr. Sherman Tan, principal consultant and director at Innovar Pvt .Ltd:
China’s domestic product grew by 10.7 percent in 2006 which was the fastest in the
span of 11 years and the World Bank predicts that china’s economy will grow by 10
percent and industry observer noted that the nation has good chance of becoming
the 3rd largest economic power by 2008. Also Goldman Sachs indicates that if India
can sustain an annual growth rate of 8 percent till 2020, it will overtake the UK as the
world’s fifth largest economy by 2015.
And with such high growth in the region, Asia pacific will remains one of the
largest and the fastest growing market for private banking. It is also estimated that
over a quarter of the world’s 9 million high-net-worth individuals (HWNI) who
possess at least US $1M in net assets are located in the Asia pacific region. This
again shows the scope of the wealth management services in the near future. And
thereby it is showing an opportunity for many banks and institution that are providing
the wealth management services.
Number of High Net worth Individuals in the Asia Pacific (ex Japan) by country (000’)
According to a new report by Merrill Lynch - Capgemini which shows that Indians
own 4 per cent of the Asia-Pacific region's total wealth is owned by high net worth
individuals of Indians. The number of ''high net worth individuals'' (HNWIs) in India at
the end of 2009, grew by 20.5 per cent to 100,000. This makes India the second
fastest growing population of HNWIs in the Asia Pacific Region, according to the
second Asia-Pacific Wealth Report published by Merrill Lynch and Capgemini.
HNWIs are people who have net financial assets of at least $1 million, excluding
their primary residence and consumables.
Indian HNWIs held a combined $350 billion in financial assets at the end of 2009,
representing 4 per cent of total Asia Pacific HNWI wealth. A demographic analysis
also reveals that the majority of India's HNWIs are between the ages of 41- 55 years,
said the report.
According to US – India Business Summit, 2009, India is one of 10 fastest-growing
populations of HNWIs globally.
These entire trend show that there is a lot of potential in market for the wealth
management services and still there is a lot of untapped market available to the
financial institution which is opportunity for them to grow.
INTRODUCTION TO
COMPANY
INTRODUCTION TO THE ORGANISATION
HSBC
THE WORLD’S LOCAL BANK
HSBC is one of the largest banking and financial services organizations in the world.
HSBC's international network comprises over 10,000 offices in 83 countries. Through an
international network linked by advanced technology, including a rapidly growing e-
commerce capability, HSBC provides a comprehensive range of financial services like:
The HSBC Group has an international pedigree which is unique. The HSBC Group is
named after its founding member, The Hongkong and Shanghai Banking Corporation
Limited, which was established in 1865 to finance the growing trade between China and
Europe.
HSBC INDIA
HSBC’s origin in is India date back to 1853, when the mercantile bank of India was
established in Mumbai. The bank has since steadily grown in reach and services offering
keeping pace with the evolving banking and financial needs of its customers.
In India, the bank offers a comprehensive suite of world class products and services to its
corporate and commercial banking client as also to the fast growing personal banking
customer base
HSBC is the world’s local bank, a global organization that understand the local population
and values the diversity of the market they operate in. diversity is the central to HSBC’s
brand image and connects with managing for growth.
Currently Neelesh Heredia has been appointed as Deputy Chief Executive Officer (DCEO)
of HSBC in India.
HSBC PRIMER: HSBC Primer is all about the finer aspects of Relationship Banking.
It embraces a range of benefits combining global expertise with local understanding.
HSBC PREMIER
P for Product Range
PRODUCTS OF HSBC
A client can access his account through any VISA ATM in India with his HSBC
debit card. One FREE debit card will be available per account
Two FREE transactions (excluding balance enquiries) per month at HSBC ATMs
Internet Banking and Phone Banking facility each available at a nominal annual
fee of Rs. 99 only
1 FREE branch transaction per month. This transaction should be of the nature of
cash deposit only. Additional transactions (over and above the 1 FREE
transaction), is charged and a fee of Rs. 50 per transaction is charged
Keep track of your account with free quarterly statements. A client can also have
an option to receive E-Statements
HSBC provides the wealth management services to its client by two kinds of accounts:
24*7 BANKING- the banking services can be availed through personal telephone all
24 hours and 7 days a week.
HOME BANKING- the client is entitled to the privileges’ of banking from the comforts
of the home. It offers physical delivery of cash and cheques, drafts etc.
HSBC PREMIER DEBIT CARD-with the debit card the withdrawal of rupees 1,
00,000 in a day from any visa or HSBC ATM without any charges.
o Information to help to know the destination better, even before the arrival.
My Terms Credit Personal Loan: is the only personal loan which lets you choose how to
repay. It is Just like a friend who lets you to repay the way you want. My Terms Credit
Personal Loan gives client 4 easy repayment options, from which the client can select one
that suits him the best. Loan covers financing marriage, furnishing home or a family holiday.
It's just like borrowing money from a friend.
Credit cards: a credit card is a plastic card that is issued by the bank authorizing payment
for purchases and an interest is charged on the outstanding balance. The card is issued by
the bank which allows the holder to buy goods and pay for them latter. HSBC provides 52
days of credit period by which a customer has to pay back the amount, but if the customer
does not pays back the amount till the due date he is charged by the bank.
There are two types of credit card in which HSBC deals in:
HSBC gold credit card
HSBC classic credit card
INSURANCE
Insurance, in law and economics, is a form of risk management primarily used to hedge
against the risk of a contingent loss. Insurance is defined as the equitable transfer of the
risk of a loss, from one entity to another, in exchange for a premium.
HSBC deals in the following types of insurances:
Insurance for single
Family insurance
Retirement insurance
Life insurance
Travel guard
Home secure
Stroke
Kidney failure
Coma
Multiple sclerosis
Paralysis
Total blindness
Features
A client becomes eligible for the claim on the policy at the first diagnosis only
No pretest is required
OBJECTIVES
1. To understand the various concept of wealth management services.
RESEARCH DESIGN:
Research design constitutes the blueprint for the collection, measurement and analysis of
the data. Basically research design is the plan and structure of investigation so conceived
as to obtain answers to research question.
The kind of research design used for the completion of our project study is a combination of
exploratory cum descriptive study.
Exploratory study: it is a kind of study in which the researcher is not clear with the idea of
problem. Exploratory study help the researcher to develop the concept more clearly,
establish priorities, develop operational definitions and improve the final research design.
SAMPLING PROCEDURE:
the basic idea of sampling is that by selecting some of the elements in a population, we
may draw conclusion about the entire population. It is an n essentially part of research
process.
Convenience sampling: it is a kind of sampling in which the selection of units from the
population is based on the easy availability and accessibility to the researcher.
Convenience sampling is at its best in the survey dealing with the exploratory purpose for
generating ideas and hypothesis.
In our study we have also used this kind of sampling because majorly the respondents were
the walk in customers of the bank as well as the neighbors, relatives and friends.
SAMPLE SIZE: the sample size taken for the research study is 100 (respondents)
DATA COLLECTION
Primary sources: Data collection will be done through primary sources for which two
questionnaires are prepared. One is based on the investors and the other one is based on
the financial institution/banks
The sample size for the investor’s questionnaire is 100 and for the financial institution/bank
it is 3.
The banks that are taken for the study are HSBC, HDFC, and ICICI. The major reason for
preparing the questionnaire for the investors is to know about the various services
provided by the various banks and secondly to know about the satisfaction level of the
clients with their existing bank.
While on the other hand the reason for preparing the questionnaire for the financial
institution/bank is to know about their services, returns provided, and other added facilities.
The respondent for the investor’s questionnaire would be the existing clients of the various
banks who are availing the service of wealth management. These clients would be the
walk in customers. While for the institution the respondent would be the relationship
managers or the officials who are taking care of the wealth management services in the
bank.
Secondary sources: the data is also collected from the secondary sources which
comprises of broachers, web sites of the companies, published and unpublished data.
Every study has its own limitations in terms of methodology and available resources for its
conduct. This study was not an exception and was carried out under the following
limitations: -
1) Study is based on the Primary and Secondary data. But the time was limited, so it also
consist some limitation to the research work.
2) The sample size chosen by me was not large enough because of lack of time.
3) The People were busy therefore getting information by them was not very easy.
4) The people taken these programmes in a much generalized way so they do not want to
give very adequate and accurate information.
5) Some important information was not there due to confidentiality involved in it.
7) Respondents some times act artificially when they know their information is noted down.
FACTS
AND
FINDINGS
FACTS AND FINDINGS
PHASE I
INVESTORS
TYPES OF Number of
BANK responses
GOVERNMENT 32
MNC 28
PRIVATE 36
CO-
OPERATIVE 4
INTERPRETATION:
Out of the responses given by the respondents it can be interpreted that the people of
Jaipur prefer the private banks more with highest number of response of 36 followed by the
government banks with 32 responses and then they prefer MNC bank with the response of
28. The least preferred type of bank according to the survey done is the cooperative banks
with only 4 responses.
2) FACTORS INFLUENCING THE DECISION MAKING OF THE PEOPLE FOR
SELECTING THE BANK
R
an
k
1 RANK 2 RANK 3 RANK 4 RANK 5
FACTORS
3
NOS.OF BRANCHES 1 15 15 9 10
CUSTOMER
FRIENDLINESS/HOSPITALIT
Y 50 24 7 2 3
3
PROCESSING TIME 6 27 11 4 4
5
BRANCH LOCATION 0 18 9 5 4
SECURITY OF DOCUMENTS 20 21 19 7 11
1
LOYALTY REWARDS 4 18 10 17 17
2
ADVISORY SERVICES 2 23 12 9 12
3
BRAND IMAGE 6 24 13 6 3
FACTORS INFLUENCING THE DECISION MAKING OF THE PEOPLE FOR SELECTING THE
BANK
INTERPRETATION:
Respondents: 100
Out of the responses given by the respondents the factors that influence the
customer most for selecting a bank is the customer friendliness and hospitality
and the branch location these two factors takes the highest place with the
highest number of responses of 50 which is equivalent to 50% of the
responses.
The second factor that influence a customer while selecting a bank are the
brand image and the processing time these two factors cater to around 36%
of the preference by the people.
The third factor that influences the customer for selecting a bank is the
number of branch. Out of the responses of 100 respondents 30 respondent
say they consider the number of branches of the bank for selecting the bank
which is around30%.
Some of the respondents also consider the advisory services provided by the
bank while selecting the bank.
3) NOS OF PEOPLE AVAILING WEALTH MANAGEMENT SERVICES
NOS.OF
RESPONSE RESPONSES
YES 46
NO 54
TOTAL 100
INTERPRETATION:
Looking at the pie chart above it can be interpreted that in Jaipur only few people avail the
wealth management services around out of the 100 respondents 54% people do not avail
the wealth management services and only 46% people avail these services. In Jaipur most
of the people get their investments done either by the brokers or they get their tax planning
and wealth management by their charted accountants. So By looking at the composition
we can interpret that there is a lot of market that is still untapped.
4) AWARENESS OF RESPONDENTS TOWARDS THE INVESTMENT AVENUE
NOS. OF
RESPONSES RESPONSES
YES 77
NO 14
SOME WHAT 9
TOTAL 100
INTERPRETATION:
Respondents 100
Looking at the graph it can be interpreted that people are aware about the avenues
in which they can invest their wealth. Out of the 100 respondents around 77% people
are aware about the avenues in which they can invest their money, around 14%
people are not aware of theses avenues and only 9% are somewhat aware of these
avenue i.e. they have less knowledge regarding the investment avenues available in
market.
5) THE MOST PREFERED BANK FOR AVAILING WEALTH MANAGEMENT
SERVICES
NOS.OF
BANKS RESPONSES
HSBC 22
HDFC 12
ICICI 8
OTHER
S 4
TOTAL 46
INTERPRETATION:
Respondents 100
Out of the 100 respondents only 46 people avail the wealth management service
which is only 46% of the total responses. In the wealth management services HSBC
has an edge over other banks, in a response of 46 people around 47.82% avail the
wealth management services from HSBC bank. The second bank from which the
people of Jaipur avail these services is HDFC, with 26.08% responses while ICICI
who is a close competitor of HSBC and HDFC cater to around 17.39% of the people.
The other bank in this study were the public sector bank like IDBI, PNB etc among
the category of other there are few MNC banks as well which are CITI bank , and
Standard Charted bank.
6) PERSONALIZED FINANCIAL REVIEW SERVICE
INTEPRETION:
Respondends 100
Out of the responses of 84 people 69.04 % people say that there bank provides the service
of personalized financial review which is basically customer profilling regarding his
objectives, risk appetitate and his expectitation from the investments to be done etc.this
services are genarally provided by HSBC, HDFC, ICICI and other MNC banks who are
providing the wealth management services. The people who say that there bank do not
provide this service are around 19.05% these people are the people who are availng the
wealth management services from the public bank and co-oprative bank such as
IDBI,PNB,etc. while among these respondents there are 11.09% who say that they are not
aware of this services.
7) TAX PLANNING SERVICES
RESPONSES NOS OF
RESPONSES
YES 60
NO 17
CAN’T SAY 7
TOTAL 84
INTEREPRETATION:
Respondents 100
Among the respondents of 84 there are around 71.428% who say that there bank provides
them the services of tax planning in which they provide them the information on the
avenues which are tax exempted or who have the tax rebate on them. In the second
category in which the people say that there bank do not provide this service are only
20.238% these people are the people who are availing wealth management services from
the public bank. And around 8.33%of the people are not aware of this service.
8) SERVICES BEYOND THE BANKING SERVICES
RESPONSES NO OF RESPONSES
YES 61
NO 26
TOTAL 87
INTERPRETATION:
Respondents 100
Among the 100 respondents only 87 people responded. Among these 87 respondents
70.11% people say that yes there bank provides them the services beyond the banking
services which compromises of the meeting, functions, get together of the clients etc. while
only 29.88% people said that there bank do not provide them with this service.
9) INVESTMENT AVENUES IN WHICH PEOPLE ARE INTRESTED
AVENUES RESPONSES
4
MUTUAL FUNDS 7
REAL ESTATE 38
ART FUND 2
GOLD FUND 10
FIXED DEPOSITS 40
STRUCTURED PRODUCTS 13
ELSS 11
ULIP 18
PMS 2
ARBITRAGE PRODUCTS 0
INTERPRETATION:
Respondents 100
Among the respondents of 100 most of the people are interested in mutual funds they have
the highest frequency which is 47. The reason for this giving the preference to this avenue
is because it has liquidity, good returns and less risk attached to it. The second product in
which people are interested is the fixed deposits the people who prefer this avenue are
around 40 the reason for investment in this revenue is to keep the principal amount safe as
well as getting a decent returns. The third product in which people are interested is real
estate product like land and building etc.
While about the interest of the people in the other products they consider ULIP as a good
product because of two things attached with it i.e. the insurance cover and the investment
in the equity market, it is also among the interested product because of its feature of tax
redemption. The people who are interested in ULIP are around 18 out of the sample size of
100. So by looking at the scenario we can say that the banking sector has a great
opportunity as the preference of the people is in the products that are dealt by the bank,
that are mutual funds, ULIP, FD’S and also ELSS.
10) ASSOCIATION WITH THE BANK
NOS OF
YEARS RESPONSES
1-5YEARS 39
5-10YEARS 47
10-15YEARS 12
TOTAL 98
11) BANK CATERING TO ALL THE BANKING SERVICES
NO. OF
RESPONSES RESPONSES
YES 88
NO 4
Total 92
INTREPRETATION:
looking at the graph above it can be interpreted that most of the bank cater to all the
services. Among the 4 respondents who said no are the clients of HSBC, who say that
there bank do not provide them with the Demat services.
12)KNOWLEDGE REGARDING WEALTH MANAGEMENT
NOS OF
RESPONSES RESPONSES
YES 80
NO 16
TOTAL 96
INTERPRATATION:
As can be interpreted that 83.33%have the knowledge regarding the wealth management
and rest 16.66% do not know anything about the wealth management. These are the
responses given by 98 respondents.
13)KNOWLEDGE REGARDING WEALTH MANAGEMENT SERVICES
NOS.OF
RESPONSES RESPONSES
EXCELLENT 4
VERY GOOD 18
GOOD 39
AVERAGE 27
BAD 10
TOTAL 98
NOS. OF
RESPONSES RESPONSES
EXCELLENT 5
VERY GOOD 15
GOOD 30
AVERAGE 39
BAD 11
TOTAL 100
INTERPRETATION:
As can be observed that most of the people have average knowledge in the field of
stock market, so it show the opportunity for the bank to cater to the people for the
investments in the equity linked products like mutual funds etc
15)SERVICE SATISFACTION
NOS OF
RESPONSES RESPONSES
YES 83
NO 5
TOTAL 88
SERVICE SATISFACTION
16)LEVEL OF DISSATISFACTION
NOS. OF
CLASS INTERVAL RESPONSES
0-25% 1
25-30% 4
50-75%
75-100%
TOTAL 5
LEVEL OF DISSATISFACTION
INTERPRETATION:
Looking at the graph above it can be interpreted that among the 100 respondents
only 5 respondents are not satisfied from the services. Among them 3 people are not
satisfied by the services provided by HDFC and 1 by ICICI to the extent of 25-30% .
17) PRICE AT WHICH WEALTH MANAGEMENT SERVICES ARE PROVIDED
NOS OF
AMOUNT RESPONSES
500000AND ABOVE 18
400000-300000 8
300000-200000 4
200000-100000 10
100000-50000 9
TOTAL 49
INTERPRETATION:
Most of the banks provides the wealth management services at a price above Rs
500000, but these services depends upon the type of account offered. There are
different services attached to different types of account like in HSBC there are two
kinds of account in which wealth management services are provide they are power
vantage account and premier account the difference in the account is on the basis of
the amount attached to it and the services.
18) EXTENT OF INVESTMENTS DONE IN THE CURRENT INVESTMENT PORTFOLIO BY
THE RESPONDENTS
INTERPRETATION:
Looking at the graph it can be interpreted that around 40-60% of the investment of the
people goes into the mutual funds followed by real estate. Around 20-40% of the
investments of the people go into ULIP which is basically done for the tax saving purpose,
followed by fixed deposits
INSTITUTION
1) 1).PRICE AT WHICH WEALTH MANAGEMENT SERVICES PROVIDED
INTERPRETATION:
It can be observeved from the graph above that the price at which ICICI provides its wealth
management services is very high as compared to HSBC who are providing these services
at a price of only Rs500000, in this category HDFC is providing the services at a lesser
amount.
2) SERVICES PROVIDED IN WEALTH MANAGEMENT
INTERPRETATION:
Under the services provided in wealth management service ICICI provides the maximum
number of services followed by HDFC and then by HSBC.
3) NON BANKING SERVICES
INTERNET BANKING 1 1 1
PHONE BANKING 1 1 1
CHEQUES PICK AND DROP FACILITY 1 1
FREE DEMAND DRAFT FACILITY 1 1
PAYABLE AT PAR CHEQUE BOOK 1 1 1
CASH BACK FACILITY 1 1
INTERPRETATION:
It can be observed from the above graph that in the non banking services, HSBC has an
edge over other banks as they provide the maximum number of services, followed by
HDFC and then ICICI. Currently ICICI has just started the cheque pick and drop facility.
4) INVESTMENT AVENUES AVAILABLE
INTERPRETATION:
By looking at the graph above it can be interpreted that the prodcut range
that is provided by ICICI is the maximum followed by HDFC.In this HSBC
provides little avenues which leads to lesser investment options and
disatisfaction among the customers.
5) ACCOUNT OPENING CHEQUE REQUIREMENT
HOTEL INFORMATION 1 0 1
SHOPPING INFORMATION 1 0 1
ORGANIZING GET TOGETHER FOR THE CLIENTS 1 0 1
INTERPRETATION:
It can be very well interpreted that HSBC has a more personalized
services as compared to other bank, as they provide there client much
better services as far as services concerned beyond the banking services.
PHASE II
COMPARISON OF THE SERVICES OF VARIOUS BANKS
BANK
INVESTORS
• The people of Jaipur prefer the private banks more with highest number of response
of 36 followed by the government banks with 32 responses and then they prefer
MNC bank with the response of 28. The least preferred type of bank according to the
survey done is the cooperative banks with only 4 responses.
• Factors influencing the decision making of the people for selecting the bank
o Out of the responses given by the respondents the factors that influence the
customer most for selecting a bank is the customer friendliness and hospitality
and the branch location these two factors takes the highest place with the
highest number of responses of 50 which is equivalent to 50% of the
responses.
o The second factor that influence a customer while selecting a bank are the
brand image and the processing time these two factors cater to around 36%
of the preference by the people.
o The third factor that influences the customer for selecting a bank is the
number of branch. Out of the responses of 100 respondents 30 respondent
say they consider the number of branches of the bank for selecting the bank
which is around30%.
o Some of the respondents also consider the advisory services provided by the
bank while selecting the bank.
• In Jaipur only few people avail the wealth management services around out of the
100 respondents 54% people do not avail the wealth management services and only
46% people avail these services.
• 77% people are aware about the avenues in which they can invest their money,
around 14% people are not aware of theses avenues
• Only 46 people avail the wealth management service which is only 46% of the total
responses. In the wealth management services HSBC has an edge over other
banks, in a response of 46 people around 47.82% avail the wealth management
services from HSBC bank. The second bank from which the people of Jaipur avail
these services is HDFC, with 26.08% responses while ICICI who is a close
competitor of HSBC and HDFC cater to around 17.39% of the people. The other
bank in this study were the public sector bank like IDBI, PNB etc among the category
of other there are few MNC banks as well which are CITI bank , and Standard
Charted bank.
• The responses of 84 people 69.04 % people say that there bank provides the service
of personalized financial review which is basically customer profilling regarding his
objectives, risk appetitate and his expectitation from the investments to be done
etc.this services are genarally provided by HSBC, HDFC, ICICI and other MNC
banks who are providing the wealth management services. The people who say that
there bank do not provide this service are around 19.05% these people are the
people who are availng the wealth management services from the public bank and
co-oprative bank such as IDBI,PNB,etc. while among these respondents there are
11.09% who say that they are not aware of this services.
• Among the respondents of 84 there are around 71.428% who say that there bank
provides them the services of tax planning in which they provide them the
information on the avenues which are tax exempted or who have the tax rebate on
them.
• Among the respondents of 100 most of the people are interested in mutual funds
they have the highest frequency which is 47. The reason for this giving the
preference to this avenue is because it has liquidity, good returns and less risk
attached to it.
• Most of the bank cater to all the services. Among the 4 respondents who said no are
the clients of HSBC, who say that there bank do not provide them with the Demat
services.
• 83.33%have the knowledge regarding the wealth management and rest 16.66% do
not know anything about the wealth management.
• Most of the people have average knowledge in the field of stock market, so it show
the opportunity for the bank to cater to the people for the investments in the equity
linked products like mutual funds etc
• Among the 100 respondents only 5 respondents are not satisfied from the services.
Among them 3 people are not satisfied by the services provided by HDFC and 1 by
ICICI to the extent of 25-30%
• Around 40-60% of the investment of the people goes into the mutual funds followed
by real estate. Around 20-40% of the investments of the people go into ULIP which is
basically done for the tax saving purpose, followed by fixed deposits
INSTITUTION
• The price at which ICICI provides its wealth management services is very high as
compared to HSBC who are providing these services at a price of only Rs500000, in
this category HDFC is providing the services at a lesser amount.
• Under the services provided in wealth management service ICICI provides the
maximum number of services followed by HDFC and then by HSBC.
• in the non banking services, HSBC has an edge over other banks as they provide
the maximum number of services, followed by HDFC and then ICICI. Currently ICICI
has just started the cheque pick and drop facility
• the prodcut range that is provided by ICICI is the maximum followed by HDFC.In this
HSBC provides little avenues which leads to lesser investment options and
disatisfaction among the customers.
• HSBC has a more personalized services as compared to other bank, as they provide
there client much better services as far as services concerned beyond the banking
services
SWOT
ANALYSIS
SWOT ANALYSIS
STRENGTHS
1. Credible and widely known brand name with the label of being world class and tag
line THE WORLD’S LOCAL BANK which describes it as having the local taste with
maintaining its originality as well as a client of HSBC is treated same everywhere as
he is treated at his branch i.e. Every branch is a home branch
2. The bank does the customer profiling i.e. PFR (Personal Financial Review) through
which the financial planner can understand the investment pattern of the investor as
well as his risk appetite and his expectations from the investment as well as from the
bank. This practice adopted by the bank is a highly appreciable.
3. Support of HSBC’S AMC and the central research team headed in Mumbai who keep
the track of the market and guide the team in the bank for the investments is the
major strength for the bank. Diversification in the work leads to better operations and
as well as it leads to better efficiency and customer satisfaction.
4. HSBC has a brand in the market of being the best bank in providing services. This
statement can be sufficed by looking at the past records and also recently HSBC was
ranked as no.1 international bank as surveyed by KPMG.
7. Great services provided to NRI’s not only in India but world over, hence it enjoys a
good reputation as well as good share of NRI business.
8. Automated operations due to highly computerized environment.
10. Home banking services in which customer does not have approach the bank. The
financial planner themselves have to reach to the customer.
11. The ethical conduct and infrastructure of HSBC attract the customer the most
especially the hospitality that is rendered to the customers.
12. Usage of any Visa ATM of any bank free of cost is also one of the strength for the
bank which makes the banking fast and convenient for the customer.
13. HSBC also has an upper edge in providing the services beyond the banking services
in which other banks are lacking this may be due to the niche market in which they
are dealing.
WEAKNESS
1. There are only two branches in the whole region of Rajasthan, which makes it
unapproachable for the customers as well as a hurdle for the bank to find new
prospect customers.
2. Average quarterly balance requirement is higher as compared from the other banks.
3. The processing time taken is also long which leads to customer dissatisfaction.
OPPORTUNITIES
1. Jaipur is in its developing phase so there is a lot of potential available in the market
2. In Jaipur the number of wealth management services that are availed by the people
is also very less which is again a great opportunity for the bank to cater to. This is
because of lack of knowledge or awareness among the people about the investment
avenues.
3. As mentioned or stated in several report and newspapers that from 2009 there would
a revolution in the banking sector which would lead to reduction in the numbers of
banks so there is an opportunity for HSBC to use its brand name as well as its strong
position to acquire other banks.
4. Looking at the current scenario most of the people are interested in the products
which are equity linked, this shows an opportunity for the bank to cater to as they are
dealing un these products.
THREATS
1. There’s a myth that is there in the minds of the people in Jaipur regarding the foreign
bank i.e. MNC bank are not trustworthy and hence, they do not go for the banking
operations.
2. Competition with the private sector banks such as ICICI, HDFC, CITI and other
banks who are on a verge of starting the wealth management services such as AXIS
bank, SBI and many other banks is the greatest threat for the bank. For which the
bank has to use aggressive marketing strategies to attract more and more
customers.
3. HSBC bank is also not very popular among the people of Jaipur.
4. The major drawback of HSBC is that it has to undergo a lot of rules and regulations
of RBI which makes its operations as well as its efficiency lower. This is not only the
case with HSBC but also with other MNC banks. So this leads to higher competition
given by the private banks.
CONCLUSION
CONCLUSION
HSBC is one of the largest banking and financial services organizations in the world.
HSBC's international network comprises over 10,000 offices in 83 countries. Through an
international network linked by advanced technology, including a rapidly growing e-
commerce capability, HSBC provides a comprehensive range of financial services like:
The HSBC Group has an international pedigree which is unique. The HSBC Group is
named after its founding member, The Hongkong and Shanghai Banking Corporation
Limited, which was established in 1865 to finance the growing trade between China and
Europe.
Whealth management system is a modular, fully scalable, integrated core banking and
investment management system designed for the specific needs of retail, personal and
international private banks. It offers a unique combination of an extensive portfolio of
functions with impressive flexibility that enables end-to-end processing of investment
products from diverse asset classes including structured deposits, structured notes, bonds,
mutual funds and insurance. Wealth management system is customized software product
which is used by HSBC bank. With the help of WMS a portfolio of the client is prepared and
all the information regarding the investments of the client is stored in wealth management
system
SUGGESTIONS &
RECOMMENDATIONS
SUGGESTIONS & RECOMMENDATION
1. As some banks are providing the facility of safety of principal amount similarly to
cater to a large numbers of customers and earning their trust HSBC can also adopt
this strategy. Currently this service is provided by standard charted only.
2. HDFC and ICICI and many other banks are providing their wealth management
clients with the benefit of discounted rates on various types of personal loans which
could be again a good strategy for HSBC to compete with the players in the market.
4. The investment avenues or the product range should be increased because currently
HSBC is only providing its clients with mutual funds, Insurance, SIP and some of the
equity linked funds which are less as compared with the product range of other
banks like ICICI who has a better product range in which they also include gold
funds etc.
QUESTIONNAIRE
Investor
We the students of IBS are here to study and compare the wealth
management services provided by various banks in Jaipur. The information
given here will not be dispersed or used other than academic purpose.
Co-operative bank
3) Mention the banks from which you avail the following services?
1-5years
5-10years
10-15year
5) Rate the following factors which influenced you while selecting the bank (1
being the highest and 5 being the lowest)?
1 2 3 4 5
Number of branches …………………………………………
Customer friendliness/hospitality……………………………
Processing time………………………………………………
Branch location………………………………………………
Security of documents………………………………………
Loyalty rewards………………………………………………
Advisory services…………………………………………….
Brand image………………………………………
Yes
No
Yes
No
8) How would you rate your knowledge regarding the wealth management
services?
Excellent
Very good
Good
Average
Bad
Financial advice
Friends/peer groups
Banks
10) How would you rate your knowledge about the stock market (rate on the
scale of 1-5 where1being excellent and 5 being the poor)?
1-(Excellent)
2- (Very good)
3-(Good)
4- (Average)
5-(Bad)
11) Do you avail the wealth management services provided by the banks?
Yes
No
12) If yes, from which bank is you are availing these services? (Please
mention)
Co-operative bank.........................
13) Are you satisfied with the services provided by your bank?
Yes
No
14) If no, to what extend you are dissatisfied with the services?
0-25%
25-50%
50-75%
75-100%
15) At what price does your bank provide the wealth management services?
Rs.400000 -Rs.300000
Rs.300000- Rs.200000
Rs.200000- Rs.100000
Rs.100000- Rs.50000
16) Does your bank provides you with a PFR (Personalized Financial Review)
Yes
No
Yes
No
18) Does your bank provide you with the services beyond the banking
services?
Yes
No
19) Are you aware of the avenues in which you can invest your money?
Yes
No
20) Does your bank provide you with the following services? (Please tick)
Internet Banking
Phone Banking
24*7 Banking
Mutual funds
ELSS
Art funds
ULIPs
PMS
Gold funds
Fixed deposits
Arbitrage products
NFOs
IPO
22) Among the following in which other product you are interested in?
NFOs IPO
Institution
We the students of IBS are here to study and compare the wealth
management services provided by various banks in Jaipur. The information
given here will not be dispersed or used other than academic purpose.
YES
NO
Rs300000 -Rs400000
Rs 200000-Rs300000
Rs100000-Rs200000
Rs50000-Rs100000
YES
NO
YES
NO
6) Among the following which of the services are provided by your bank under
the wealth management services?
Tax planning
Marriage planning
Investment Planning
7) Does your bank provide the client with the following services? (Please tick)
Internet Banking
Phone Banking
24*7 Banking
8) Does your bank provide the advisory services to a client on a regular basis?
YES
NO
2-3 months
3-4 months
4.5 months
10) What is the return (interest rate) provided on the fixed deposit (as
component of wealth management) by the bank? (Please mention)
11) What is the return (interest rate) provided on the ULIP (as component of
wealth management) by the bank?
4-5%
5-6%
6-7%
7-8%
12) From the following, in which wealth management products does your bank
deal?
ELSS PMS
13) What is the AOC (Account Opening cheque) requirement of the bank to
operate the Wealth Management Services?
Rs.200000-Rs.300000
Rs.300000-Rs.400000
15) Does your bank provide the client with the special rates on personal
loans if the client is availing the wealth
Management services from the bank?
Yes
No
16) To what extent does these interest rate differs from the original interest
rate?
0-2%
2-4%
4-8%
8-10%
17) Does your bank charges on any transaction taken place from the other
bank branches (outstation branches) from the client in their wealth
management services?
Yes
No
19) Does your bank provide the client with the services beyond the banking
services?
YES
NO
20) Which kind of non banking services are provided by your bank?
Travel help
Hotel information
Shopping information
Books
Websites
www.hsbc.co.in
www.moneycontrol.com
www.hdfc.co.in
www.google.co.in
www.icicidirect.com
www.wikipedia.com
www.invetopedia.com
www.economictimes.indiatimes.com
www.icici.co.in