Course Title: Research Methodology

Course No: MGT 516

Submitted to:- Submitted by:-

Ms. Kanika Jhamb Mandeep Singh
RA67B1A25
7460070079
B.Tech(H)+ MBA ECE

INSURANCE BRAND PREFERENCE QUESTIONNAIRE

1. Are you aware of life insurances? (Please tick the appropriate box)
YES
NO , if no, please return this questionnaire.

2. Are you insured? (Please tick the appropriate box)

YES
 NO

3. Why will you prefer LIC over private companies?

____________________________________________

4. Why will you prefer private companies over LIC?

____________________________________________

5. Please indicate you preferences among the following insurance companies by

placing a ‘1’ in your most preferred company, a ‘2’ in your second most preferred
company, and so on.
LIC BHARTI AXA
BAJAJ ALLIANZ AEGON RELIGARE
ICICI PRUDENTIAL SBI LIFE
HDFC IDBI FORTIS
MAX NEW YORK BIRLA SUN LIFE

6. Please check your favorite brand of insurance. (Only tick one box.)
LIC BHARTI AXA
BAJAJ ALLIANZ AEGON RELIGARE
ICICI PRUDENTIAL SBI LIFE
HDFC IDBI FORTIS
MAX NEW YORK BIRLA SUN LIFE
ANY OTHER(PLEASE SPECIFY)_________

7. In the past month, have you buy any insurance product?

(Please tick the appropriate box)
YES
NO
8. Please indicate your level of agreement or disagreement with each of the following
statements:

Statement STRONGLY STRONGLY

AGREE DISAGREE
1. I understand the features of insurance well enough to 1 2 3 4 5
evaluate the product.

2. I have a preference for one or more brands in the 1 2 3 4 5

 insurance

3. Insurance are a product for which I have no need 1 2 3 4 5

whatsoever.

4. I usually purchase the insurance of same company. 1 2 3 4 5

5. If I received information that was contrary to my 1 2 3 4 5

preferred company, I would still keep my preferred
brand.

6. My preferred brand of insurance helps me attain the 1 2 3 4 5

Tension-free life.

7. I prefer insurance over other financial instruments. 1 2 3 4 5

8. Most of the companies of insurance are all alike. 1 2 3 4 5

9. I think LIC provides better services than other private 1 2 3 4 5

players.

10. I think private players provide greater bonus and 1 2 3 4 5

better returns than public players (LIC).

11. I don’t care whether its LIC or any other brand. 1 2 3 4 5

12. I buy LIC because of easy accessibility and reach to 1 2 3 4 5

offices.

13. I prefer insurance from private companies because of 1 2 3 4 5

greater value to customers and quick response.

9. Which insurance plan you usually prefer:

(Give your preferences(1-4): 1 being most preferred, 4 being least preferred)
( Put X in the last box if you are not aware of them)
ENDOWMENT PLANS
TERM INSURANCES
ULIPS
MONEY BACK PLANS
DON’T KNOW ABOUT THEM
10. What is the premium you normally pay for a one lac sum assured insurance?
Rs. ____________ (please write-in the amount)

11. What makes you buy an insurance:

(Give your preferences(1-4): 1 being most preferred, 4 being least preferred)
TAX BENEFITS
FINANCIAL SECURITY
SAVING ALTERNATIVE
AGENT’S ADVICE

12. What you look for before purchasing a insurance?

(Give your preferences(1-8): 1 being most preferred, 8 being least preferred)
BRAND NAME AGENT”s KNOWLEDGE
TAX BENEFITS MATURITY AMOUNT
SERVICES OFFERED DOCUMENTS REQUIRED
PREMIUM CHARGED ADDITIONAL BENEFITS

12. What is the highest level of education completed?

MATRIC
UNDER GRADUATE
GRADUATE
POST GRADUATE

13. What is your annual income?

LESS THAN 1 LAC
1 - 1.6 LAC
1.6 - 3 LAC
3 - 5 LAC
GREATER THAN 5 LAC

14. What is your sex?

MALE
FEMALE

15. What is your age?

LESS THAN 18
18-24
25-29
30-34
35-39
>40

16. What is your marital status?

 NEVER MARRIED
MARRIED
DIVORCED

17. What is your profession?

BUSINESSMAN
GOVT. EMPLOYEE
SELF EMPLOYED
FREELANCER
UNEMPLOYED

18. How many family members are you?

2-3
4-6
7-9
>10

NAME OF THE RESPONDENT_______________________

AGE _______________________

THANK YOU