Beruflich Dokumente
Kultur Dokumente
AN ORGANISATIONAL STUDY
AT
EASTERN CONDIMENTS PVT LTD: ADIMALY
(Submitted to the Bangalore University, in partial fulfillment of the requirements for the
award of Master of Business Administration)
Submitted by;
CHACKOCHEN J KUNNATHU
(09MJCMA017)
Submitted to:
Mr.ANEESH
JULY-2010
2
DECLARATION
Place:
Date:
3
ACKNOWLEDGEMENT
Thanking You
CHACKOCHE
NJ
4
CONTENT
Chapters Title
Page no
Chapter-1 Introduction
05-08
Recommendation
66-68
Chapter-8 Conclusion
69-71
CHAPTER 1
INTRODUCTION
6
a) INTRODUCTION
An organization is a social arrangement which pursues collective goals,
controls its own performance, and has a boundary separating it from its environment.
Management is interested in organization mainly from an instrumental point of view.
For a company, organization is a means to an end to achieve its goals - which are to
create value for its stakeholders (stockholders, employees, customers, suppliers,
community).
1) The data given by the company official are true and unbiased.
Alloted Time span has been the main limitation. The company personnel do not
reveal trade secrets, confidential information like marketing, finance.
1. PRIMARY DATA
2. SECONDARY DATA
• Annual reports
• Company websites.
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CHAPTER 2
INDUSTRY PROFILE
11
Summer bad trade links with the Indus valley via Hindu Kush by 3000 BC and by sea
from 2500 BC thus thinking the Harappa’s with both Sumerians and Egyptian, where
cumin, anise and cinnamon were used for embalming by 2500 BC.
By 1750 BC Harappa civilization had disappeared probably due to flood and tectonic
shift were replaced by the Aryans who invaded via Hindu Kush by 1500 BC. The
Aryans had considerable contact with Babylon from whence the original flood legend
arose be adopted by both the Aryans and the Hebrews and several other civilization.
INDUSTRY PROFILE
12
Food processing are built in both the export processing zones as well
as the the free trade zones in India and it has been made 100
percent export oriented
The import of goods enjoy tax free privelage in all kind of goods
Indian spices paid important role in the history of various lands discovered or
destroyed kingdoms built or brought down, wars won or lost, treaties signed or flowed
13
flavours sought or offered. Spices have also played a political role in the history. He
use of spices from the year 1200 and the European preoccupation with the world of
spices was born .The use of spice in food meant money and power, and the desire to
acquire these precious status symbols led to world exploration pan global
communication trade, alliance and war.
Indian spices also fitted into philosophic concepts of improving health science. It
was understood that they could affect the four humors
(Blood, phlegm yellow bile and black bile) and influence the corresponding moodes
(sanguine, phlegmatic, choleric and melancholic)
a) CURRENT SCENARIO
Within the past one decade, the international trade in spices has grown by leaps
and bounds. As estimated 500.000 tone of spice and herbs values 1500 million US
dollars are now imported globally every year. An impressive 46% of these supply
come from India. India’s exports and spice extracts have made spectacular growth
attaining over 50% of the global market within a short span.
At present India produce around 2.5 million tonnes of different spice valued at
approximately 3 million US dollar, and hold the premier position in the world.
Because of the varying climate suitable for the spice cultivation almost all spices are
grown in this country. In almost all spices are grown in this country. In almost all the
14
28 states and six union territories of India, at least one spice is grown in abundance.
No country in the world produces as many varieties of spices as India.
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CHAPTER 3
COMPANY PROFILE
INTRODUCTION
The company exports its products to Saudi Arabia and the United Arab Emirates for
the past few years and now the company exports its products to various parts of the
world like Middle East, the U.K, the U.S.A, Australia, Germany etc.
The production at the initial period was only 100kg per day. In those
days, the process of production was enhanced from grinding to pulverizing and so the
production could also help to preserve the natural taste of the powder. As Eastern
curry powder unit could not meet the increased demand, establishment of Eastern
Condiments with a production capacity of 20 tonnes a day was a absolutely necessary.
From the initial production capacity of 100kg per day , now it can produce around 78
tonnes per day.
The purity and freshness of Eastern Curry Powders made “Eastern” a house hold
name in India and abroad. Bringing high quality products every day at affordable
prices to the common man for his daily use is the ultimate goal of Eastern group of
companies. Treating the customers with commitment for quality at the right price in
all products is their formula for success.
3.Production
17
4.Maintanence
5.Marketing
7.Purchase
8.Export
9.IT Department
ORGANISATION CHART
BOARD OF DIRECTORS
EXECUTIVE COMMITTE
HEAD-PRODUCTIONHEAD-PROCURMENT
HEAD-MARKETING HEAD- ENGG&TECHNICAL
CFO COMPANY SECRETARY
FINACE AGM
CONTROLLER Finance
DY
ASST MANAGE
MANAGER R
SR MANAGER SR MANAG
MANAGER TAXATION
MANAGER ER ASST
MKTG EXPORTS HR & PRDN MANAGER
OFFICERS
SR PROD.
MANAGER OFFICER- SUPERS
MKTG HR OFFICERS
ASST
OFFICERS- MANAGER
PPC MICROBIOLO
PRDCTN
SR OFFICR
TEAM TECHNICAL
19
Awards Won
The eastern group has won many prestigious awards for its outstanding
performance by Spices Board India for 8 consecutive years from 1998 to 2004-’05.
Mr.M.E.Meeran, Chairman of Eastern Group was awarded as the “Best Business Man
Of The Year” by Business Deepika (leading business journal in Kerala) in 2007-2008.
He is also the award winner of “Best Entrepreneur Of The Year” by Mangalam
Publications. The company has also won the FACT MKK NAIR MEMORIAL
PRODUCTIVITY award for the year 1995-’96.
The company has got ISO 22000 and the HACCP certification. Eastern was
the first company in India to get ISO 22000 certificate. Every award has been a
stepping stone for achieving greater heights and look forward for higher goals. The
foresight of the chairman is the guiding light for the blazing track of the group.
has many more projects in its dream. The detailed description of each company is
given below;
The company has provided their consumers with consistently high quality powders
and blends. Eastern Condiments operates from two modern factories situated in the
Western Ghats of South India
2) Sunidra Mattresses
Sunidra is made of rubberized coir sheets that are produced from 100% natural
latex without any added waste. These rubberized coir sheets are air permeable and
have natural breathing qualities, it doesnot cause any allergies and also recyclable.
Eastern Aqua Mineral, a recently launched company was set up in the year
2002.Eastern Aqua Mineral entered the area of packaged drinking water with the state
of srt plant located at Eranakulam district. Eastern packaged drinking water of highest
purity standard ,high quality with control,1286 testing facilities and quality product
with international standards. It is available in convenient sizes. Eastern packed
drinking water is also priced attractively in keeping with Eastern’s view of bringing
high quality products to the common man at the right price.
The Eastern group entered the area of education with the getting up of the
Eastern Public School. Mrs. Nabeeza Meeran has been the Principal of Eastern
Public School. This school ensures a high quality education from kindergarten to
primary levels with C.B.S.E syllabus providing all the residential facility residing at
the heart of Idukky District
King Richard, a brand of men's wear from Eastern Clothing Company was set
up in 1999. This brand was targeted at middle class. King Richard Includes all the
trends of colour combinations and designs of fashion shirts and trousers with a view to
meet the aspiration of working class with a quality ready wear at responsible price in
the international styles.
This factory has the production capacity of 15,000 shirts per month. Top
quality fabrics are used in the manufacture of King Richard brand shirts (utilizing
100% of cotton from India and European brands like Bergamo, Brembana, Italian
fabric etc.). This brand usually comes out mostly formal and casual styles; but also
makes small numbers of semi-casual styles.
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COMPETITORS INFORMATION
The company has many competitors in the market because the
condiments industry it also small scale industry. So the company
faces competitors mainly from three different states like
Karnataka -M T R
Tamilnadu – Shakthi
♦ Ensured that the food safety hazards that may be reasonable expected to occur
in relation to products within the scope of the system are identified evaluated
and control in such manner that the product of the organization do not directly
or indirectly, harm the consumer,
♦ Communicated appropriate information through out the food chain regarding
safety issues related to its products,
♦ Communicated information concerning development implementation and
updating of the food safety management system throughout the organization to
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the extent necessary to ensure the food safety required by this international
standard, and
♦ Evaluated periodically and update when necessary the food safety management
system to ensure that the system reflects the organizations activities and
incorporates the most recent information on the food safety hazards subject to
control
ISO was set up in the year 1987. It is a worldwide federation of standard bodies
from 138 countries. Bureau of Indian Standards (BIS) represents India in ISO.
MISSION
ISO Series
• ISO 9000-2000
• ISO 9001-2000
• ISO 9004-2000
4. It is the most popular among over 13000 standards issued ISO since 1987
ISO VERSIONS
Eastern is the first company in India and the second company in Asia got ISO 22000
Certification.
Eastern got ISO Certification in the year 2000-20005.The Organisation shall ensure
the following basic requirements for the implementation of ISO 2200.
The food safety hazards that may be reasonable expected to occur i relation to
products within the scope of the system are identified, evaluated and controlled in
such a manner that the products of the organisation do not directly or indirectly harm
the consumers.
CHAPTER 4
PRODUCT PROFILE
28
PRODUCT PROFILE
Eastern condiments Pvt . LTD has different varieties of spices, curry powders,
blended curry powders and masala. The different Categories of products are:
Eastern processes and manufacture Spices and blended spice powders. Spices are
procured from the finest plantations in Kerala, India.
DIRECT POWDERS
♦ TURMERIC POWDER
♦ CHILLI POWDER
♦ CORIANDER POWDER
♦ BLACK PEPPER POWDER
DIRECT SEEDS
♦ MUSTARD
♦ CUMIN
♦ BIG JEERA
♦ MEETHI
♦ RASAM POWDER
♦ SAMBAR POWDER
♦ PICKLE POWDER
♦ FISH MASALA
♦ CHICKEN MASALA
♦ MEAT MASALA
♦ BIRIYANI MASALA
♦ GHARAM MASALA
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PICKLE
♦ MANGO
♦ TENDER MANGO PICKLE
♦ GINGER
♦ GARLIC
♦ LEMON
♦ DATES
♦ PRAWN
♦ MIXED VEGETABLE
Outsourced product
Company outsource the manufacturing\procurement of the following product.
♦ TAMARIND
♦ RICE PALADA
♦ COCONUT
♦ GINGELLY OIL
CHAPTER 5
DEPARTMENT PROFILE
31
2. CLASSIFICATION OF WORKERS
1) Senior workers
2) Junior workers
5) Technical workers
6) Apprentice
A) DIRECT RECRUITMENT
In Eastern frequency uses this method for recruitment. The firm places job’s
advertisement in Malayalam English news papers and local T.V.channels and tries
to attract as much capable people from outside its company services.
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B) INTERNAL RECRUITMENT
Whenever vacancies arise efficient and skilled workers from the rank and file of
the company are promoted and appointed in the company.
4. EMPLOYEES
The Adimaly branch of the company has 3division( Masala powder, Marketing
and Administration). There are 1500 employees working in the company.
5. TRAINING
The company will prepare yearly training schedule based on ISO 22000. The
will give the job training for the employees. All management staffs put under training
particular subject has to submit the report to the Factory manager about the training.
Based on the evaluation of the ranking is poor, he will be given further training.
Individual rewards for training are kept and maintained properly.
Under piece rate system payment, wages are paid on out and not on time.
Production goes up wags are pain according to piece rate system this mode
of payment prevails in the packing section
This mode of payment is applicable or the rest of the workers. Which also
include the loading and unloading workers.
• Canteen facilities are provided to all the employees where they get free food.
uniforms are also provided to the workers in the production and packing section.
The employees are provided with medi-claim policy. Which give free medical
insurance to the employees.
The company is providing free annual medical checkup facilities for employee.
35
Tours and picnics are conducting once in a year, which increase the motivation
and initiative of the employees, in addition to the fair and just wages incentive
system. The human resource department is directly under the control of managing
director.
9. RETIREMENT
The company will undertake some disciplinary action of faults from the
employees. The disciplinary action includes loss of pay and suspension.
EMPLOYEES
Senior manager HR and Administration shall be assigned to facilitate or
coordinate training facilities to enter organization as per the requirement of each
requirement. All personal shall be aware of their role and responsibilities in protecting
product from contamination or deterioration.
Output.
competency requirements for ensuring the food safety conditions of the jobs
Training summary
Training feedback
Identification of training need
Training effectiveness analysis report
The human resource department comes under the chairman and board of directors.
The department is headed by the administration manager and an HR officer and a
junior HR officer. All of them together control the human resource department.
Salary system
This mode of payment is applicable for the rest of
the workers which also includes the loading and unloading
workers.
1. Transportation
Transportation is provided to the employees to different destination
points @ a subsidized rate.
2. Canteen facilities
All the employees are given free food at Eastern
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4. Medical Insurance.
The employees are provided with medi-claim policy, which gives free
medical insurance to the employee and his/her family.
5. Pension Scheme.
The scheme has been formulated for those employees who have retired
from their job.
PAYROLL PROCESSING
GRIEVANCES REDRESSAL
The company has kept some persons in the company itself where the
employees can directly com and tell his problems in any case and it will
slowly reach the management. For this, the company also conducts some
training programmes and meetings where the employees can speak about
any problem he has in the company.
WOMEN EMPOWERMENT:
Eastern Condiments gives preference for women as their workers. Around 80% of
workers are women
.
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MARKETING DEPARTMENT
Marketing deals with identifying and meeting human and social needs. One of the
shortest definitions of marketing is “meeting needs profitably”. L. e. marketing is a
drive to turn a private or social need into profitable business opportunity. Marketing
being the most important it is concerned with analysing the market , discovering the
opportunities , formulating marketing strategies , developing the special strategies and
tactics, proposing a budget and establishing a set of control. More than a company
department , the marketing is a orderly and insightful process for thinking about and
planning for markets. It not only concerned with marketing of goods and services, but
also the ideas, events, organization, places and personalities.
MARKETING FUNCTIONS
• Developing marketing strategies
• Capturing marketing insights
• Connecting with dealers & consumers
• Building strong brand image
• Delivering value to customers
MARKETING STRATEGY
Company follows push and pull strategy in the case of marketing. Merchandise
strategy is also followed.
Increments and spif are given based on the performance of the sales executives
1. Route Sales
2. Factory Fresh Outlet
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DEMAND ANALYSIS
The average percentage of three constitutive months plus 5 % of the average
sales.
There is no stiff competition faced by the company, that’s 70% market share
belongs to companies product. The total number of competitors of local market is 187
MARKET SEGMENTS
The company’s product mainly segmented on the basis of geographical,
cultural and customer features.
Eastern following direct supply of its products to retailer and retailer sold product
to consumer.
NEWS PAPER
TELEVISION
DISCOUNT
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PRODUCT PUBLICITY
Eastern products are already branded. The company give more importance to
quality of the products, so the products already have regular customers.
Senior
Marketing
Manager
Administrative Marketing
Staffs manager
Assistant
Manager
Senior Sales
Executive
44
Sales Executive
INTRODUCTION
enterprise. It involves raising the needed funds, judicial use of funds and controlling
the funds used in business. So financial management us an integral part of the overall
management.
45
consists of all the managerial activities at raising funds and its effective utilization.
Finanace department lies in decision making area of investment and finance.
All details are collected via the orion software. So when a data regarding
production or sales or cash etc. Is entered in the respective department the finance
department will get it via the software.
The finance department will check wether the information entered is correct.
The daily collection made by the sales staff is deposited in The federal bank
account. All deposited money come under same Account.
The daily collection made by the sales staff is deposited in the federal bank
account.
The cash turnover of eastern condiment will come around 200 per year.
Currently the organization has a loan of Rs. 40Crores. External audit is done every 6
month, 3crores require as Eastern daily working capital.
Company adopt E- filling system for sales tax payment earlier. Now
Eastern condiment expecting 40crores investment from Malaysia Company.
The internal audit is also done in the organization. Finance has two
divisions sale tax and income tax return filling. Sales tax is filed monthly through e-
filling from Adimaly office.
47
C F O
Finance Company
controller secretary
AGM Finance
Dy. Manager
Senior
Officers
48
Officers
PPC regulate stock inflow and out flow with in help of orion soft ware
so the amount of stock readily available.
With the help of orion they getting a statement based on that statement
they can also manually check the amount of the stock and production made.
All 5 production location are handled from adimaly It self they make
plans according to the data provided by the marketing department.
PRODUCTION PLAN
WORKING HOURS
PRODUCTION CAPACITY
OBJECTIVES
5) To manufacture the desired output of right quality and quality at right time.
WORK INSTRUCTION
All skilled and unskilled workers engaged in space handling aria wear uniform,
caps, aprons, and hand gloves. Casual lady workers are engaged in packing wear
house coats, hand gloves and caps.
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e) PRODUCTION DEPARTMENT
Production Department is a sequence of technical process, requiring either
directly indirectly the mental, physical skill of craft man, consists of changing the
shape, size and properties of material and ultimately converting them into more useful
article.
In short the term production as “An organized activity of transforming raw materials
into finished products”.
daily basic.
Plant supervisor does allocation of work and he will ensure that the
material will allotted to each machine for achieving production plan. Work instruction
have been given to the concerned depending upon the production plan.
Head Production
Production
Manager
Assistant
Manager MPD
Senior Supervisor
53
Supervisor
Worker
MAINTENANCE DEPARTMENT
1) Electrical
2) Mechanical
54
3) Automobiles
expect some critical maintenance machine are maintained by the department itself.
Rest of the maintenance work given for contract work. Preventive maintenance is
done based on past experience and recruitment.
Board of Directores
Functional Head
Divisional Head
Maintenance Engineers
55
Supervisors
ISO 22000-2005 requires that a person irrespective of his other takes in the
organization shall be incharge of the entire system of the ISO 22000-2005.
He shall make sure that the system of ISO is working according to order and
is properly documented.
All the responsibilities of the FSTL is also mentioned in the guideline ISO
22000-2005.
PURCHASE DEPARTMENT
The head of Purchase Department of Eastern curry Powder factory is AGM
Purchase. Purchase department is responsible for all the purchase related to the factory
56
which is included raw materials, machine parts, and new machines.The purchase
system starts from the intend in the prescribed format given by the respective
department according to their requirement. As per ISO the supplier of raw materials
should be an authorised supplier. The management committe in the management
review meetings gives the authorization. Purchse Department should be responsible
the timely supply of all items required in the factory. It should all so find new
supplires, raw materials, market, comparative study of price and quality and present
marketing scenario.
PURCHASE PROCESS
suppliers two trial purchase is done to text their performance, company is maintaining
approved list of suppliers payment is made with a month through bank.
Purchase of machining a vehicle and its spare parts are done from Adimaly
itself. Majour purchase is done through brokers spices are purchased from local
market purchase department is always advised to keep some additional stock for
emergency stock is kept in Theny ware house.
AGM
Purchase
Assistant
Manager
Sr.
Officers
Officers
58
f) EXPORT DEPARTMENT
The Gulf count countries are the main market for currypowder and pickles.
In the market Gulf market the main competitors are Mehra (Pakitan
Product)
Dubai - 5 to 7 days
Gulf - 15 days
USA - 1 month
Europe - 20 days
59
Each country has his own specification and requirement for the export
product which has to be met. Each container which is exported will be checked.
About 300 products of eastern exported some items are not available in the
local market.
The export division of eastern had a 50% growth last year. The transaction
are done is dollars only.
ACHIEVEMENTS
2)Eastern has received the spices Board Awards for best exporter
Head
International
Officers
Supervisors
Workers
60
Officers
Supervisors
Workers
The net work’s main server is situated in Ernakulam and all the different divisions
and co-operate offices have their own domains to connect to the main server. So all
the plants and deposits offices co-operate offices of eastern condiments is connected
via network and since the entire system is computerized, all data is to be entered
61
through the oracle software, which enable quick share of information every where all
the data from purchase to sales is entered into the oracle.
ERP(Enterprise Resource Planning) is also very much alive in this system. ERP
enables fast transaction and in being systematic in all this system. ERP enables fast
transaction and in being systematic in all its function. ERP also helps in generating
MIS Report which will help in decision making.
The organization system are using mirrow hard disk and company planning to
introduce Gulf connection of the networking system separate internal mail server is
provided. The package used in orion 7.4 orion 10x (Centralized Data Base).
2)To provide the data processing facility in terms of hardware and software procure
for various department of Eastern condiments as well as Eastern groups.
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Manager IT
Dy.
Manager
Assistant
Manager
Sr. Officer
Officer
63
department is also good part in selecting raw material, which is going to use for
production.
The Quality Control Departments got two main certificate ISO 9001-
2001 for quality management and ISO 2000-2005 for good safety management. The
quality control department divided into 2 segments.
FOOD MICROBIOLOGY
FOOD MICROCHEMISTRY
Food micro chemistry lab checks the chemical contamination in the raw
material purchased and products of eastern condiments.
CERTIFICATES
65
ISO 22000-2005: Eastern is the first company in India to get the ISO-22000
certification.
A G M Technical
Quality
Manager
Assistant
Manager
Chemist Microbiologis
t
67
CHAPTER 6
SWOT ANALYSIS
SWOT ANALYSIS
a) STRENGTH
6)Well established quality control lab help check raw material at all level.
11) Order are more in export eastern is the leading exporter of condiments.
12) Best spices export award from spices boara for the last 10 years.
13) Strong relation between the organization and employee at all level is the
major reason for the success of the company.
16) Eastern consist of efficient and well – qualified staff and management.
b)WEAKNESS
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C) OPPORTUNITY
1)Around 50% of the households are still using home made product so
company can expect more growth in future.
3)Change in the life style of people a good sign for ready make food industry.
d) THREAT
1)High competition in local market due to the low investment requirement for
the entering this industry.
CHAPTER 7
The company has good relations with the employees. The company is an ISO
22000-2005 company. The company won prestigious award for out standing
export performances by spices board of India, for ten consecutive year 1997-
1998 to 2007-2008.The company has a well organized and co-ordinated
organization structure and fully computerized departments. The company
ensure high quality and taste to all its products and always tries maintains good
customer relationship.
a) METHODOLOGY
The first phase involved collecting information from various text book,
website etc.
C) FINDINGS
During the organisational study the reasearcher has made the following
finding.
i) Industry
The industry off the eastern condiment Pvt. Ltd. Adimaly which is the
part of the food processing industry. The history of the curry powder dates
back to 3000 BC.
11)Company
iii) Products
ii) Departments
The eastern condiment Pvt. Ltd. Adimaly has nine department namely
Human Resource Department, Production Planning Department, Production
Department, Purchase Department, Quality Control Department, Export
73
CHAPTER-8
CONCLUSION
74
The study helped me to understand that how the company identifies the right
taste of the consumers and how it became the leading brand in south India and
largest exporter of spice powders in consumer pack from India. I was also able to
understand some of the opportunities and threats of the company. . In the
75
organization study the researcher had gone through a detailed study on the
implementation of ISO 22000 Certification.
BIBLIOGRAPHY
1) Kotler Philip ”Marketing Management”,Prentice Hall of India