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This paper provides an overview and analysis of KFC’s marketing strategy in Japan, including an analysis of the target market, product mix, advertising strategy, and distribution system. The paper also presents a summary overview of the Japanese market and presents market strategy recommendations for American companies planning to enter the Japanese market. It is 14 pages with 17 bibliographic sources.
Originaltitel
International marketing at KFC (Kentucky Fried Chicken)
This paper provides an overview and analysis of KFC’s marketing strategy in Japan, including an analysis of the target market, product mix, advertising strategy, and distribution system. The paper also presents a summary overview of the Japanese market and presents market strategy recommendations for American companies planning to enter the Japanese market. It is 14 pages with 17 bibliographic sources.
Copyright:
Attribution Non-Commercial (BY-NC)
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Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
This paper provides an overview and analysis of KFC’s marketing strategy in Japan, including an analysis of the target market, product mix, advertising strategy, and distribution system. The paper also presents a summary overview of the Japanese market and presents market strategy recommendations for American companies planning to enter the Japanese market. It is 14 pages with 17 bibliographic sources.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen