LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
Term Paper
Lovely School of Business Department of Management
Name of the faculty member: Rajan Girdhar
Course No.: MGT631 Course Title: Customer Relationship Management
Class: MBA Semester: IV Section: SPL Batch: 2008-10
Max. Marks: 25 Date of Allotment: 28, Jan, 2011 Date of Submission: 11,April, 2011
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation,
Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous
assessment for the Course should be prepared separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify
the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying
from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments
should also be specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be
different or the organization on which the assignment is based should be different.
S. No Reg. Company/organization Topic Model*
No.
1 Tata AIG General All the students are required to Each student is required to
10905 Insurance: Individual –
966 Motor Insurance explore entire information on given submit their ‘TERM PAPER’
2 Tata AIG General
10903 Insurance: Individual – organization and specific product or after taking few important
425 Accident and Health
3 Tata AIG General service what so ever assigned actions into account: -
10903 Insurance: Individual –
434 Travel individually. The areas of a) It must be submitted
4 Life Insurance Corp. –
10907 Insurance Plans - Children information must be as following:- HANDWRITTEN only.
127 Plans
5 Life Insurance Corp. - (a) Introduction of organization and b) Students will be
Insurance Plans –
10907 Endowment Assurance each product or service under credited with marks for the
174 Plans
6 Life Insurance Corp. - consideration; quality, accuracy, relevance and
10907 Insurance Plans – Special
725 Plans - Health Plan (b) To know what kind of CRM clarity about topic of term
7 10906 Jet Airways
809 initiatives being taken by the given paper.
8 10903 Indian Airlines
369 organization (information about c) Students found guilty
9 10903 Kingfisher Airlines
399 each organization or of copying, late submission and
10 10907 Hotel Taj Mahal, Mumbai
806 product/services assigned to each negligence in order to comply
11 10903 Hotel Oberoi, Bangalore
414 student in sub-group); with given task would be
12 10903 Hotel Leela Palace, Goa
(c) Every student has to create punished with negative marks.
433
13 10907 Maruti Udyog Ltd.
his/her own account on e)Evaluation criteria is as
409
14 10903 Hyundai Motors (P) Ltd.
‘SUGARCRM’ and have to manage mentioned below:-
337
15 10907 Tata Motors Ltd.
at least 20 leads looking at the Topic (a & b) 7 Marks
783
16 10908 Dell – For home nature of product/service assigned
532 Topic (c) 10 Marks
17 10905 Dell - For small and
 296 medium business separately and use all given options. Topic (d) 8 Marks
18 10905 Dell – For public sector
337 (d) Prepare a complete report Total: 25 marks
19 10907 HUL – Food brands
689 including various possible CRM
20 10905 HUL – Home care brands
422 techniques i.e. loyalty programmes,
21 10905 HUL – Personal care
438 brands customer support, IT infrastructure
22 e-Bay – Mobile &
accessories, computer & supporting CRM, retention
10905 peripheral, camera &
623 optical strategies etc. First of all define all
23 e-Bay – Books &
magazines, consumer the CRM techniques already being
10906 electronics, apparel &
466 accessories used and then recommend what else
24 e-Bay – Jewellery, Kitchen
10901 & home appliances, can be done to improve CRM
200 movies & music
25 10904 Tata – Credit cards initiatives.
505
26 10904 Tata – Home loans (Provide complete references for
909
27 10905 Tata – Mutual funds any type of secondary source of
431
data/information used)
28 10905 Aditya Birla Nuvo – Idea
627 cellular
29 10901 Aditya Birla Nuvo – Birla
133 sun life insurance
30 10907 Aditya Birla Nuvo – Birla
665 finance
31 10903 DLF – Homes
336
32 10903 DLF – Offices
354
33 10903 DLF – Commercial
342 complexes
34 DTH Service – Dish Tv
109012
28
35 109012 DTH Service – Tata Sky
36
35 109012 DTH Service – Airtel
81
37 109013 HP- Public sector, Health and education
00
38 109013 HP- Large enterprises business
04
39 109013 HP – Graphic arts
27
40 109013 Airtel – Mobile
53
41 109014 Airtel – Broadband
37
42 109014 Airtel – Fixed line
73
43 109014 Cisco – Small business
84
44 109015 Cisco – Enterprise
40
45 109015 Cisco – Service provider
88
46 109065 Nokia – My next Nokia Products
94
47 109016 Nokia – Accessories
77
48 109016 Nokia – Music store
91
49 109017 Domino’s Pizza
12
50 109017 Pizza Hut
54
51 109018 Pizza corner
06
52 109019 Samsung – Mobile phone
46
53 109020 Samsung – TV/Audio/Video
15
54 109020 Samsung- Home appliances
21
55 109020 HDFC – Bank
23
56 109020 HDFC – Securities
50
57 109021 HDFC – Mutual funds
98
58 109022 Sony – Game & Mobile phone
70
59 109023 Sony – Portable audio, In-car entertainment
00
60 109023 Sony – Computer & peripheral, Video cameras
57
61 109064 P&G – Beauty & grooming
86
62 109071 P&G – Health & well being
57
63 109075 P&G – Household care
64
64 109069 Philips – Consumer products
71
65 109083 Philips – Healthcare
09

Date: Sig. of Faculty member