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CONCEPT OF INSURANCE
i) Life Insurance
As is evident from the name, this industry deals with insurance of
human life and saving for long time. As per requirements of various
segments of market, Different types of policies have been devised. Life
Insurance Corporation of India - a sector undertaking has the monopoly in
this sector since nationalization of industry,
ii) General Insurance
General Insurance meets the demand of all types of non-life
insurance. This has been classified as Fire, Marine and miscellaneous
including Vehicle Insurance.
RESEARCH METHODOLOGY
Research problem is the one which requires a researcher to find out the best
solution for the given problem that is to find out the course of action, the
action the objectives can be obtained optimally in the context of a given
environment.
Techniques
The problem definition can be said to be the quite essential part of the
research process; as it determine precisely, what the managerial problem is
and the type of information that the research can generate to help the
problem before conducting the fieldwork. It is better to decide upon the
method/technique of data collection. Generally, there are two technique of
data collection are:
Data Collection
The objectives of the project are such that both primary and secondary data
is required to achieve them. So both primary and secondary data was used
for the project. The mode of collecting primary data is questionnaire mode
and sources of secondary data are various magazines, books, newspapers, &
websites etc.
1. Primary Data
The primary data was collected to make the comparison between the
products offered by HDFC Standard Life Insurance and ICICI Prudential.
The primary data was collected by means of questionnaire and analysis was
done on the basis of response received from the customers. The
questionnaire has been designed in such a manner that the consumer's
satisfaction level can be measured and consumer can enter his responses
easily.
2. Secondary Data
Sampling
Sample size: - Keeping in mind all the constraints 100 working people local
residents of Chandigarh city were selected.
1. Limited scope
The survey was conducted in Chandigarh thus the respondents belonged to
only this region of the country. This could have brought bias into the study.
3. Ambiguous replies
Some of the respondents gave ambiguous replies for certain questions or
omitted the responses to some of them. The interpretation of such responses
becomes difficult and could generate wrong results.
4. Are you satisfied with the services offered by HDFC Standard Life
Insurance?
Yes □ No D
5. From where did you heard about HDFC Standard Life Insurance?
Electronic Media □
Print Media □
Agents □
Others □
9. If you are not taking any insurance policy, please tell us the reasons
why?
We could not afford □
We don't see any benefit with the system □
We don't want insurance □
We don't understand how system works □
SYNOPSIS
On
INSURANCE WIDE VALUS
OF
HDFC
Submitted to
Punjab Technical
University
For the partial fulfillment of the requirement for the degree
of
Bachelor of Business
Administration
2009
Submitted To:
MRS. DEEPALI SHARMA
Lecturer,
Lovely Institute of Management
Submitted By:
ANKUR SHARMA
614240767
B.B.A VI (SEM)