CAROL A.

ROBINS
535 South Curson Apt. 8D 323-936-9567 hm. 310-505-9614 cell
Los Angeles, CA 90036 carolrobins@ca.rr.com

Summary
Accomplished Sales and Sales Management professional with proven success leading business
development and sales operations to achieve goals, as well as functioning as an individual
contributor. Skilled at identifying and capturing market opportunities, realizing strong and
sustainable revenue growth.

Sales Experience
Thoughtful Media Group 2010-2011
Account Executive/Producer
Sales for a Los Angeles, Tokyo and Shanghai based creator of entertainment content for digital
platforms. Sell using original characters created for brands in scripted entertainment shows to
deliver targeted product messages, build viewer loyalty and create online subscriber
communities. Integrated branded content.

Robco Int’l. Consulting 2009-2010

Business Development/Marketing/Social Media Strategist
Clients include: High Tech Trade Show Report, Digital Software Magazine, Kennedy Wilson RE
Services and Investments, Weight Watchers and Top Surgeons (1-800-GET-SLIM).

New York Times Company/The Boston Globe and Boston.com 2008-2009

Divisional Sales Manager, Western Region (Selling Manager, online and print)
Selling Manager responsible for 13 Western States for all Boston Globe Media products
including The Boston Globe newspaper, Worcester Telegram & Gazette, Fashion Boston, Lola,
Design New England, Globe Direct Mail Program and Boston.com. Reason for leaving:
company closed Western Regional office and consolidated sales in Boston for budgetary reasons.

Target Media Partners, Los Angeles California 2004-2008

Senior Sales Executive/Sales Trainer (online and print)
National print and web advertising outside sales executive for Closeout News and Wholesale
Merchandise trade publications as well as thecloseoutnews.com, wholesale411.com and
liquidation.com.

NetrinsiQ Incorporated, Los Angeles, California 2000-2004

Selling Manager
Professional service implementation sales, specializing in Content Management, Personalization,
E-Commerce Applications and Enterprise Application Integration. Partners include IBM,
Vignette, Day, Percussion, and Microsoft. Clients include: MGM, BC Hydro, Beneficial
Finance, Playboy Online Catalog, United Technologies and Aventis Pharmaceuticals.
Average sale $100k-250k, largest sale $2.5M

IT NETWORK, Los Angeles, California.

District Sales Manager/Sales Trainer (Selling Manager)
PATRICK MEDIA GROUP, INC. Southern California.
General Sales Manager.

WESTINGHOUSE BROADCASTING COMPANIES, INC.

KFWB Radio, Los Angeles, California. Senior Account Executive

AMERICAN BROADCASTING COMPANIES, INC.

WLS Radio, Chicago, Illinois. Sales Manager (Selling Manager)

D’ARCY MACMANUS & MASIUS ADVERTISING, Chicago, Illinois.

EDUCATION
Loyola University/Chicago, Illinois, University of Chicago/ Scandinavian Studies Program,
Chicago, Illinois, IBM/Solution Selling, Franklin Covey/ Focus (Time Management), Huthwaite
Training (Spin Selling), Art of Negotiation/AMA Certified, Social Media Business Applications
SMMU Certified

BUSINESS AFFILIATIONS
National Retail Merchants Association (Speaker), Retail Ad Conference (Speaker)
TAB (Traffic Audit Bureau) Speaker
Contributing writer for national and international consumer and trade publications including:
Shooting Industry, Fairchild Publications (Women’s Wear Daily and Menswear), Financial
Times (London), and Sportswear International
Author: Co-Opportunities, published by Radio Advertising Bureau
Member of Think LA , Women in Technology International and AWRT
Speaker at UCLA Advertising/Marketing Sales training classes
Online Advertising Professionals/Member

OTHER AFFILIATIONS
Southern California Culinary Guild, On Camera Food Stylist for The Food Network’s 2008
“Ultimate Recipe Showdown,” Thalians Presidents Club, Los Angeles Athletic Club, Sports
Club LA, Member of Paley Center for Media, Member of ICSC (International Council of
Shopping Centers) and Park LaBrea Residents Assoc. V.P./ 2006-present.