Operation’s Name

Action Plans for the months of FEB, MARCH, APRIL

MCI and Local Events

Target Actions / Activity / Event By When Responsibility

Audience

Corporate Markets

Target Actions / Activity / Event By When Responsibility

Audience
Corporate sector Implement revenue targets for Feb 15 Greg Ward
1999 for each sales person within
corporate sales.
Mailing Creating a database for the Top Feb 10 Corporate Sales
Corporate Club, 100 Companies in Czech
Top 100, Republic, Embassies, Chambers
Embassies, of Commerce for future mailings
Chambers of on regular basis
Commerce
Mailing 195,- / 175,- DM tactical Feb 10 Corporate Sales
Corporate Club, promotion rates – to increase
Top 100, room revenue for low period Total
Embassies, mailing 500
Chambers of
Commerce

Mailing Jazz Brunch launching from Feb 15 Corporate sales

Corporate Club, February 21. Total mailing 500.
Top 100,
Embassies,
Chambers of
Commerce
Mailing Day & Delegate Conference Feb 25 Corporate Sales
Corporate Club, Package promotion
Top 100,
Embassies,
Chambers of
Commerce
Bowling Evening party organized for Feb 18 Corporate Sales,
Competition Corporate Club Bookers Reservations
Department
Sunday Jazz Starting on Feb 21 to be held on Feb 21 Sales Department
Brunch regular basis Sunday Entertaining
Package for families

Telesales To be carried out by reservations Feb 15 Reservations

Corporate Club re Corp club event 18 Feb. Corporate Sales
members

Corporate Competitor reader boards to be Ongoing Sales department

conference researched on a weekly basis.
market

Street Research To be continued on a weekly Ongoing Corporate sales

basis within a radius of 1mile of
56268208.doc
 both property’s

Business card To be located at check out in both Feb 28 Corporate sales &
draw hotels, prize draw once a month. front office

Chamber of Focus on the various Chambers Ongoing Corporate sales

commerce within Prague to attract their Jan, Feb
development network events and new March
members

Conference Further research in C&B past Feb 28 Corporate sales

booking 1997/98 events not rebooked to be used
as sales leads.

International Expand tactical promotion of Feb, RSO’s

corporate 195/175 to regions covered by March,
market RSO’s via local mailings April

Exhibition & Details requested via the RSO’s Feb 28 RSO’s

Trade Shows re their involvement within this
area and our potential ROI along
with planned activities both pre
and post.

Corporate client Emphasis placed on RSO’s to Feb 28 RSO’s

educational's identify key opportunities with the
airlines and customers.

Corporate sector Minimum of 3 sales calls per day Feb, Corporate sales
level of sales face to face externally or March,
calls internally focusing on corporate April
meetings and accommodation.

Business Travel With assistance from the RSO’s Jan, Feb, RSO’s
Development this can now be expanded March
Manual internationally
TRUST es 3.0 Training for Reservations Feb 26 TRUST
SRS World Department staff in Frankfurt in Reservation
Hotels the questions of GDS Services
mechanism, TRUSTes 3.0, Rates
and Room Types, Technical Set-
up
Credit card Through the RSO network Feb 28 RSO network
mailings
SRS Monthly communication to all Feb, Corporate Sales
SRS sales offices worldwide March,
April
Sales blitz Local market focusing on C&B Feb, Corporate Sales
and corporate accommodation March,
April
Corporate sales Full induction for new corp. Sales March Corporate Sales
rep. Induction rep
SRS RSO Update data base for future Feb 21 Corporate Sales
Network mailings
Database
SRS RSO Monthly mailing updating Ongoing Corporate Sales
Network
Induction of a Introduction, reallocation of Feb 28 Corporate Sales
new Corporate accounts, updating, training
Sales Executive
person
USPs, S.W.O.T. Operating and applying USPs Feb 28 Sales & Marketing
analysis during sales calls, defining
S.W.O.T. objectives
 Business Trips

Month Action By When By Whom Cost Objective

– LM

Other Events: Major Events Within The Operation

Target Actions / Activity / Event By When Responsibility

Audience

Food & Beverage Activities

Target Actions / Activity / Event By When Responsibility

Audience