c



Automobile Industry ................................................................................................................................ 2

History ................................................................................................................................................. 2
Some brief facts about Automobile Industry ........................................................................................ 3
By year production of Motor vehicles .................................................................................................. 3
Top 10 motor vehicle producing countries ........................................................................................... 4
Country................................................................................................................................................ 4
Units Produced .................................................................................................................................... 4
Automobile Industry Crisis 2008-2010.................................................................................................. 5
Automobile Industry in Pakistan .............................................................................................................. 6
O
 
 
 ........................................................................................................ 9

 
 
 .................................................................................................................... 10
  
 
 ........................................................................................................... 10
Nexus Automotive ............................................................................................................................. 11
Al-Ghazi Tractors ............................................................................................................................... 11

 
 ................................................................................................................................. 12




 ..................................................................................................................... 13
O
 
 ...................................................................................................................... 13
 
 
 ................................................................................................................... 13
Imports .............................................................................................................................................. 14
Exports .............................................................................................................................................. 14
Analysis of the Industry Narrative Form ................................................................................................ 15
ANNUAL PLANT CAPACITY.................................................................................................................. 18
Automobile Industry of Japan (Benchmark)........................................................................................ 20
Automobile Industry of China ............................................................................................................ 20
Automobile Industry of India ............................................................................................................. 21
Comparison of Pakistani Automobile Industry with Indian Automobile Industry................................. 22
Conclusion ............................................................................................................................................. 24
 ?    

  

The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one
of the world's most important economic sectors by revenue. The term automotive industry usually does
not include industries dedicated to automobiles after delivery to the customer, such as repair
shops and motor fuel filling stations. The Automotive industry has had a large outcome in production
over the past 20 years.

About 250 million vehicles are in use in the United States. Around the world, there were about 806
million cars and light trucks on the road in 2007, consuming over 260 billion gallons of gasoline and
diesel fuel yearly. In the opinion of some, urban transport systems based around the car have proved
unsustainable, consuming excessive energy, affecting the health of populations, and delivering a
declining level of service despite increasing investments. Many of these negative impacts fall
disproportionately on those social groups who are also least likely to own and drive cars. The sustainable
transport movement focuses on solutions to these problems.

  
The first practical automobile with a petrol engine was built by Karl Benz in 1885 in Mannheim,
Germany. Benz was granted a patent for his automobile on 29 January 1886, and began the first
production of Chevy automobiles in 1888, after Bertha Benz, his wife, had proved with the first long-
distance trip in August 1888 - from Mannheim to Pforzheim and back - that the horseless coach was
absolutely suitable for daily use. Since 2008 a Bertha Benz Memorial Route commemorates this event.

Soon after, Gottlieb Daimler and Wilhelm Maybach in Stuttgart in 1889 designed a vehicle from scratch
to be an automobile, rather than a horse-drawn carriage fitted with an engine. They also are usually
credited as inventors of the first motorcycle, the Daimler Reitwagen, in 1885, but Italy's Enrico Bernardi,
of the University of Padua, in 1882, patented a 0.024 horsepower(17.9 W) 122 cc (7.4 cu in) one-cylinder
petrol motor, fitting it into his son's tricycle, making it at least a candidate for the first automobile, and
first motorcycle; Bernardi enlarged the tricycle in 1892 to carry two adults.


Y
Automobile Industry

Selling World
Designing Development Manufacturing Marketing
Automobiles

2
2  ?    

  

XY †ne of the most important industries of the world.

XY Affects both economy and culture.

XY Provides Jobs to millions of people.

XY Generates billions of dollars in worldwide revenues.

XY Supports other Industries.

XY Revolutionized the mode of transportation.

XY Automobiles enabled people and goods to travel farther and faster.

XY Provides an opportunity to produce a large number of goods and services.

XY So, ͞Mother †f All Industries͟ is the most appropriate description to define its importance.

i    
    

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1.Y China Y 18,264,667
2.Y Japan Y 9,625,940
3.Y United States Y 7,761,433
4.Y Germany Y 5,905,985
5.Y South Korea Y 4,271,941
6.Y Brazil Y 3,648,358
7.Y IndiaY 3,536,783
8.Y Spain Y 2,387,900
9.Y Mexico Y 2,345,124
10.YFrance Y 2,227,742

4
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The @

 

 

   was a part of a global financial downturn. The crisis
affected European and Asian automobile manufacturers, but it was primarily felt in the
American automobile manufacturing industry. The downturn also affected Canada by virtue of the
Automotive.

The automotive industry was weakened by a substantial increase in the prices of automotive fuels
linked to the 2003-2008 energy crisis which discouraged purchases of sport utility vehicles (SUVs)
and pickup trucks which have low fuel economy. The popularity and relatively high profit margins of
these vehicles had encouraged the American "Big Three" automakers, General Motors, Ford,
and Chrysler to make them their primary focus. With fewer fuel-efficient models to offer to consumers,
sales began to slide. By 2008, the situation had turned critical as the credit crunch placed pressure on
the prices of raw materials.

Car companies from Asia, Europe, North America, and elsewhere have implemented creative marketing
strategies to entice reluctant consumers as most experienced double-digit percentage declines in sales.
Major manufacturers, including the Big Three and Toyota offered substantial discounts across their
lineups. The Big Three faced criticism for their lineups, which were seen to be irresponsible in light of
rising fuel prices. North American consumers turned to smaller, cheaper, more fuel-efficient imported
from Japan and Europe. However, many of the vehicles perceived to be foreign were actually
"transplants," foreign cars manufactured or assembled in the United States, at lower cost than true
imports.

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To discourage imports of auto mobiles and to promote localization of automobiles, high taxes are
applied on imported automobiles through Tariff based system (TBS). Sometimes, Imports of automobiles
are made when the demands are greater than total produced vehicles. Imports from India are relatively
cheap.

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Export of auto products is necessary to expand auto industry͛s markets and gross profits. To promote
export, the government is providing 25% subsidy to new products. The AIDP has laid a target of export
of US$ 650 million by the year 2011-2012.

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ßY Indus Motor Co. Ltd. 8,000
ßY Dewam Farooque Motors Ltd. 10,000
ßY Sigma Motors (Pvt.) Ltd. 4x4 Land Rover
ßY Manufactured at
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18
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ßY Dewan Farooque Motors Ltd. Not declared

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ßY Hinopak Motors Ltd. 10,000
ßY Ghandhara Industries Ltd. 3,000
ßY Sind Engineering Ltd. 3,000
ßY VPL Limited 500 ****
ßY Master Motor Corporation Ltd. 8,050

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ßY Sind Engineering Ltd. 1,000
ßY Ghandhara Industries Ltd. 1,800 ***
ßY Ghandhara Nissan Ltd. -

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ßY Millat Tractors Ltd. 25,000

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ßY Dawood Yamaha Ltd. 200,000
ßY Suzuki Motorcycles Pakistan Ltd. 65,000
ßY Saigols Qingqi Motors Ltd. 100,000
ßY Pakistan Cycle Industrial Cooperative 42,000 **
ßY Society Ltd. (Sohrab)

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ßY Description Cars LCV͛s
ßY Contribution to GDP Rs. 30 billion Rs. 6 billion
ßY Revenue to G†P Rs. 10 billion Rs. 1.5 billion
ßY Direct Employment 3000 jobs 1500 jobs
ßY Investment Rs. 10 billion Rs. 2 billion
ßY Import Substitution $ 500 million $ 100 million
ßY Foreign Exchange Savings $ 200 million $ 70 million

19


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The Japanese automotive industry is one of the most prominent industries in the world. Japan was the
world's largest vehicle manufacturer in 2008 but lost one rank in 2009 to current leader China (although
the automotive industry in Japan still remains unrivalled by quality standards).[1]. It is home to a number
of companies that produces cars, construction vehicles, motorcycles, ATVs, engines, etc.

Japanese automotive manufacturers include:

Toyota, Honda, Daihatsu, Nissan, Suzuki, Mazda, Mitsubishi, Subaru, Isuzu, Kawasaki, Yamaha,
and Mitsuoka .

With Japanese manufacturers producing very affordable, reliable, and popular cars throughout the
1990s, Japan became the largest car producing nation in the world in 2000. However, its market share
has decreased slightly in recent years, particularly due to old and new competition from South
Korea, China and India. Nevertheless, Japan's car industry continues to flourish, its market share has
risen again, and in the first quarter of 2008 Toyota surpassed American General Motors to become the
world's largest car manufacturer.[2]. Today, Japan is the third largest automobile market and, until China
recently overtook them as the largest car producer in the world. Still, automobile export remains one of
the country's most profitable exports and is a cornerstone of recovery plan for the latest economic
crisis.

?    

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Since November 2009, the People's Republic of China is the largest auto market in the world. China's
automobile industry has been in rapid development since the early 1990s. In 2009, China produced
13.79 million units of automobile, of which 8 million units were passenger cars (sedans, sport utility
vehicles (SUV), multi-purpose vehicles (MPV) and crossovers), and 3.41 million units were commercial
vehicles (buses, trucks, and tractors). †f the automobiles produced, 44.3% are local brands
(BYD,Lifan, Chang'an (Chana), Geely, Chery, Hafei, Jianghuai (JAC), Great Wall, Roewe, etc.), the rest
being produced by joint ventures with foreign car makers such as Volkswagen,Mitsubishi, General
Motors, Hyundai, Nissan, Honda, Toyota etc. Most of the cars manufactured in China are sold within
China, with only 369,600 cars being exported in 2009.

China's annual automobile production capacity first exceeded one million in 1992. By 2000, China was
producing over two million vehicles. After China's entry into the World Trade †rganization (WT†) in
2001, the development of the automobile market further accelerated. Between 2002 and 2007, China's
national automobile market grew by an average 21 percent, or one million vehicles year-on-year. In
2006, China͛s vehicle production capacity successively exceeded six, then seven million, and in 2007,
China produced over eight million automobiles. In 2009, 13.759 million motor vehicles were
manufactured in China, surpassing Japan as the largest automobile maker in the world. In 2010, both
sales and production topped 18 million units, with 13.76 million passenger cars delivered.

20
?    

   



India holds the best potential to become a hub for manufacturing cars and will be the largest
manufacturer of cars as stated by visionaries like Jeremy Clarkson. Some statistical data revealed that
this could show a growth in Indian economy by 46.5%. An embryonic automotive industry started in
India in the 1940s. However, for the next 50 years, the growth of the industry was hobbled by
the Socialist policies and the bureaucratic hurdles of the license raj. Following economic liberalisation in
India from 1991, and the gradual easing of restrictions on industry, India has seen a dynamic 17% annual
growth in automobile production and 30% annual growth in exports of automotive components and
automobiles. India produces around 2 million automobiles currently. The Largest automotive companies
in India are Maruti Suzuki, Hyundai Motor India, Tata Motors and Mahindra & Mahindra . Total turnover
of the Indian automobile industry is expected to grow from USD 34 Billion in 2006 to USD 122 Billion in
2016.[3] Tata Motors has just launched Tata Nano, the cheapest car in the world at USD 2200.[4] Foreign
auto companies with assembly plants in India include, General Motors, Ford,
Hyundai, Honda, Suzuki, Nissan Motors, Toyota, Volkswagen, Audi, Skoda, BMW, Fiat and Mercedes
Benz. Recently India has overtaken China in global auto exports of compact car this year . Suzuki Motor
Corp, Hyundai Motor Co, and Nissan Motor Co are making India their manufacturing hub for small cars.
in this year 2009 45% of growth at automobile industry in India.

21
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