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A Questionnaire to know the feasibility of establishing China Mobile Shop

Objective:
This survey is purely a part of assessing the existing market for mobile handset market,
especially china mobiles. We, the students of S.K. Patel Institute of Management and Computer
Studies, Gandhinagar, promise you that the data and information given by you in this
questionnaire would be kept confidential and used for educational purposes only.

Profile:
Name of Shop: ______________ Cell No.:____________ Location: ___________
Type of business:
Individual Partnership
For how many years you are in the business:
1 to 3 Years 3 to 5 Years More than 5 Years
Approximate Turnover of your business:
Under 200000 200000 to 300000
300000 to 500000 More than 500000

Questions:
1. What was your initial capital requirement?

Under 200000 200000 -300000


300000 -500000 More than 500000

2. By which source you get the initial capital?

Own Capital Loan from Bank

Relative/Friends Others (if any): ___________

3. What is the reason for choosing this location in this particular area?

Market Access Access to Raw materials (i.e. accessories)

Access to commercial services Others(if any):_______________

4. In how much time you had achieved your breakeven point through your china mobile
shop?
Less than 1 year 1-2 years

2-4 years More than 4 years

5. Which source do you use to advertise your china mobiles?

Newspapers Television Hoardings

Pamphlets Mouth Advertising Others (if any): _____

6. How many brands of mobile you sell in your shop?

2 3 4 5 More than 5

7. Do you sell any China Mobile brand?

Yes No

8. Which are the China mobile brands you sell?

Rocker G-five Lemon Orion Gnext

Gild  Lephone Icell Forme Mobile

9. Which category of people are generally purchasing China mobile brand?

Student Local Public Others:specify________________

10. What are the important aspects in China Mobile Brand?

 Price Quality  Additional Features Availability

Others: Please Specify______________

11. Which sources do you use to advertise your china mobile shop?
News paper  Television Radio
Pamphlets Event sponsors Hoardings out of your shop
Other Specify_____________________

12. Do you provide any after sales service for any china mobile brand?

Yes No

13. Please indicate below the factor when the customer choose the brand

1. Very important 2. Somewhat important 3. Neither Imp. nor unimp.

4. Less Important 5. Unimportant

1 2 3 4 5

Advertisement     

Price     

Features     

Quality    

Service    

Recommended by other     