Including: The Annual

‘International Freight Week’

Exhibition!

23 – 27 November 2008 • Abu Dhabi National Exhibition Centre, Abu Dhabi, UAE
“Enabling Port And Shipping Leaders To Define Regional Growth”
With Key Contributions From Industry Experts:

Khaled Ahmed Basheer Hassan Bin Hassan Al Majed Jan Meijer Keith Nuttall
Executive Vice President, Strategy Abdul Kader Director General Chief Executive Officer Gulftainer Commercial Manager
& Development Department Managing Director General Organization Sohar Industrial Port Gulftainer
Jebel Ali Free Zone Northport Berhad Of Seaports Company UAE
UAE Malaysia Bahrain Oman

Oussama El Omari
Chief Executive Officer
RAK Free Trade Zone
Authority
UAE
Captain Ahmed Yousef Almass Sir Chima P. Ubechu Bob Deering Ir. Marco Tieman
Assistant Chairman of Sea Ports Chief Executive Officer Partner Chief Executive Officer
Customs And Ports General Cenouxs Logistics Inc. Ince Al Jallaf & Co,. LBB Teams
Authority Nigeria UAE Malaysia
Qatar

Iain Rawlinson Graham Smith Mike Badwi Vincent Brank Ed Simpson

Chief Commercial Officer SAP SCM Support Director Executive Director Principal Mentor
APM Terminals Sohar Aluminium Log-Ops Pty Ltd. Swift Freight International L.C.I..
Bahrain Oman Australia UAE Australia
Vishali Kohli Marwan Morsi Sudesh Chaturvedi
Senior Manager Sea Freight Chief Accountant Manager, NYK Team, Shipping Services
Alpha Kkc Logistics I Pvt Ltd., India Aqaba Container Terminal (Pvt) Co., Jordan Gulf Agency Company, UAE

Meet And Network With Industry Leaders To: Featuring:

• Explore strategies and techniques for port and shipping growth n Representatives From 5 Ports In
• Apply innovative approaches to expansion and management The Region
• Develop your core competencies as a leader in ports and shipping n 6 Dedicated International Industry Experts
• Streamline your operations with the latest techniques n 4 Logistics And Freight Speakers
• Participate in interactive, in-depth full day workshops n Interactive Voting
And much more… n Formal And Informal Networking
Opportunities
In Association With Media Partners Organised By

www.iirme.com/ports
 23 – 27 November 2008 • Abu Dhabi National Exhibition Centre, Abu Dhabi, UAE
“Enabling Port And Shipping Leaders To Define Regional Growth”

Dear Port And Shipping Professional,

How will you and your peers take your port to the next level of competitiveness? Moreover, how will you
attract investment into your port? Attract more shipping customers? Increase efficiency? Manage
warehouses effectively? Comply with regulations with ease? Attract and develop port management talent?

No one person can answer all of these questions. That is why we will gather leading international and regional
professionals together under one roof to cover the issues most important to you and your peers and to answer
these important questions.

To provide a platform for debate in this booming market, IIR is pleased to announce the Ports Management
And Shipping Congress 2008.

This industry leading congress, running in the Abu Dhabi National Exhibition Centre alongside International
Freight Week (www.internationalfreightweek.com), has already been lauded by industry experts as a forum
with the potential to change the way port management is executed throughout the Middle East, whose ripple
effect will decrease costs and substantially increase quality and throughput for all participants.

What is currently happening in the Port Management And Shipping Industry?

The news reports state:
“Economic growth is driving seaport expansion in the Middle East valued at over US$33 billion in an attempt to
handle record cargo levels, according to industry experts.”

“Jebel Ali expects to increase capacity from a current 11 million twenty-foot equivalent units to 80 million by
2030. The port is already expected to add a further five million units by early next year.”

“The biggest seaport being planned is Qatar’s New Mesaieed Port (US$5.5 billion), heading a top ten of new or
expansion port projects.”

Book your place now to ensure your participation in this essential event! I look forward to seeing you there.

Best Regards,

Keith Parker
Conference Manager
The Ports Management And
Shipping Congress 2008

P.S. Join us at our affiliated exhibition and Congress workshops! See following pages
for details.
P.P.S. Take advantage of early bird savings by booking now! See back page for details.

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/ports

 Congress Day One:
New Perspectives In Ports And
Shipping Management
8.00 Registration And Coffee
8.30 Opening Remarks From The Chairman
Captain Ahmed Yousef Almass
Assistant Chairman of Sea Ports
Customs And Ports General Authority, Qatar
8.45 Developing Economic Zones: Setting The
Strategy And Implementing It In Practice
• Key strategies and lessons learned from this
Case in-depth case study
Study
• Insight into development of economic zones
network the latest regulations for
• Operational essentials: running and
marinating economic zones
Khaled Ahmed
Executive Vice President, Strategy &
Development Department
Jebel Ali Free Zone, UAE
9.30 Opportunities Along The New Silk Road
• Discover the modern logistics, trade and
economic growth strategies in the Ras Al
Case Khaimah Free Trade Zone
Study
• Understand the challenges associated with
this growth and develop innovative solutions
Oussama El Omari
Chief Executive Officer
RAK Free Trade Zone Authority, UAE
10.15 The Importance Of Recent Regulatory
Developments On Ports And Shipping
Industry In The Middle East
• What regulatory changes are taking place in
the Middle East?
• How will these changes affect the way you do
business?
• What opportunities may arise from the
implementation of these changes?
Bob Deering
Partner
Ince Al Jallaf & Co, UAE
11.00 Morning Refreshments And Networking Break
11.15 Terminal, Logistics And Infrastructure:
Investing Ahead Of Demand
• Increasing volume pressures on supply chain
efficiency
• The challenges of infrastructural constraints
• Investing ahead of demand
• What does the future hold?
Keith Nuttall
Gulftainer Commercial Manager
Gulftainer, UAE
Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/ports
Sunday, 23 November 2008
12.00 Opportunities For Growth – What’s Hot,
What’s Not
• What have ports management and shipping
developed over the last 30 years in Bahrain?
• Where are the opportunities for growth in
ports?
• Who is taking advantage of these
opportunities and how are they doing it?
Hassan Al Majed
Director General
General Organization Of Seaports, Bahrain
12.45
Use this structured networking session to meet
all your fellow participants at the event, discuss
common challenges and solutions and build the
relationships that will help you make the most of
your Congress experience.
13.30 Lunch And Networking Break
Strategic Initiatives For Growth
14.30 Expanding The Operating Capacity Of Ports
Through Implementing Strategic Initiatives
• Exploring case study analyses of port growth
• Strategic port capacity growth techniques
• Where are growth opportunities and how can
you take advantage of them?
Basheer Hassan Bin Abdul Kader
Managing Director
Northport Berhad, Malaysia
Focus: Special Economic Zones
15.15 Best Practice Development At The Sohar
Industrial Port Company (SIPC)
• Gain in-depth insight into the development
Case and launch of the new ‘Special Economic
Study
Zone’
• Discover the strategies in place for the rapid
development of SIPC’s operations
• How can you apply SIPC’s best practice to
your operation?
Jan Meijer
Chief Executive Officer
Sohar Industrial Port Company, Oman
16.00 Afternoon Refreshments And Networking Break
16.15 Keeping Up With Current Global Trends In 17.00 The Implications Of Halal For The Ports And
Port Management Shipping Sector
• What these trends are, which have been • Guidelines for Halal compliant port and
successful and why logistics operations
• How global trends will affect your operation • Opportunities for the sector in Halal logistics
• Investigating the pros and cons of bringing Ir. Marco Tieman
these ideas into your operation Chief Executive Officer
Vishali Kohli LBB Teams, Malaysia
Senior Manager Sea Freight
Alpha Kkc Logistics I Pvt Ltd., India 17.45 Chairman’s Closing Remarks And End Of
Congress Day One

Congress Day Two: Monday, 24 November 2008

Defining Tomorrow With Innovative 10.15 Exploring New Technologies And Techniques
Used To Efficiently Manage Logistics At
Approaches Ports
• Developing innovative logistics for ports and
8.00 Coffee
shipping
• Key trends in logistic management
8.30 Opening Remarks From The Chairman
• Building a concrete plan for streamlining and
Ed Simpson
updating your logistics platform
Principal Mentor
Sudesh Chaturvedi
L.C.I., Australia
Manager, NYK Team, Shipping Services
Gulf Agency Company, UAE
8.45 The New Doha Port: What Can We Learn?
• Innovative approaches taken during the 11.00 Morning Refreshments And Networking Break
development of the new Doha port in Qatar,
Case which will handle 6 million 20-foot equivalent
Study 11.15 Development Of Modern Ports In Africa - A
units per year by 2030
Case Study Of Ports Reforms In Nigeria
• The best solutions to challenges faced during • Operational dynamics and future implications
development Case
Study • Trade facilitation and maritime development
• Creating an effective plan for introducing a • Management systems pre and post reforms
new port in the region
Sir Chima P. Ubechu
Captain Ahmed Yousef Almass
Chief Executive Officer
Assistant Chairman of Sea Ports
Cenouxs Logistics Inc., Nigeria
Customs And Ports General Authority, Qatar
12.00 Port Automation To Link Orders From
9.30 Giving Carriers An Innovative Competitive
Around The World To Stock
Edge
• Encompassing the full supply chain including
• Taking off the blinkers - the benefits of the procurement of raw materials into the
reconsidering networks to address changing
Case
Study port
market conditions
Graham Smith
• Growth in the Arabian Persian Gulf SAP SCM Support
• Strategic planning and coping with congestion Sohar Aluminium, Oman
• Bahrain gateway - endless opportunities
Iain Rawlinson
12.45 Lunch And Networking Break
Chief Commercial Officer
APM Terminals, Bahrain

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/ports

 Lowering Costs With Streamlined 15.45 Best Practice In Warehousing And Storage
Management
Efficiency • Identifying areas in warehousing and storage
where costs can be cut while improving the
14.00 Developing A Streamlined And Efficient
quality of your service
Logistics Structure
• Developing control and quality assurance
• How a stable logistics solution can enhance programmes that will allow for faster
your value add
movement of goods and less warehousing
• Developing efficient methodologies throughout and storage costs
your logistics platform
Mike Badwi
• The latest techniques in innovative logistics Director
management
Log-Ops Pty Ltd., Australia
Vincent Brank
Executive Director
16.30 Streamlining Operations With Best Practice
Swift Freight International, UAE
Financial Management
• Increasing efficiency, enhance automated
14.45 Visibility And Risk Management In Ports And
processes and much more to achieve higher
Shipping Management
revenues and lower costs
• Developing a keen understanding of strategic • Identifying and streamlining inefficient
risk management in port management and
processes
shipping
• Discovering innovative financial preservation
• Identifying key risk areas in your operation and strategies in port and shipping management
developing risk management initiatives
Marwan Morsi
accordingly
Chief Accountant
Ed Simpson
Aqaba Container Terminal (Pvt) Co., Jordan
Principal Mentor
L.C.I., Australia
17.15 Chairman’s Closing Remarks And End Of
Congress
15.30 Afternoon Refreshments And Networking Break

The Middle East is ideally placed as a key logistics hub. Investment projects are
underway to deliver efficient transport and logistics infrastructure. Recent reports
suggest that the Middle East will experience significant development throughout
the transport and logistics industry in the immediate term.

International Freight Week is the region’s only event covering the entire transport and logistics industry.
Product areas of interest include:

• Road Haulage  • Air Cargo  • Ports Management  • RFID & Technology 

• Warehousing  • Containers, Tanks & • Shipping  • Materials Handling
• Rail Freight  Reefers  • Logistics Services 

For more information, please visit www.internationalfreightweek.com

”Sponsorships increase the attraction of your target audience by 104%”

Source: A Centre for Exhibition Industry Research (CEIR) report, Power Of Exhibition II conducted by the Deloitte & Touche Group

Sponsorship and Exhibiting: Do you use your most powerful marketing weapon as much as you should? Let us know your
objectives - we can create a package that will help you to achieve them. We can tailor sponsorship packages to suit your individual
requirements. Tell us your budget and we will create a personalised showcase just for you. There are numerous sponsorship and
exhibition opportunities available at the Port Management and Shipping Congress 2008.

For details on tailor made packages to suit your budget contact our Sponsorship Manager: Arshed Hussain – sponsorship@iirme.
com Tel: +971-4-3365161 ext. 415

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/ports

 Congress Workshop A Congress Workshop B
Tuesday, 25 November 2008 Wednesday, 26 November 2008

Increasing Visibility While Reducing Total Landed Costs And Total Supply

Risks For Ports And Shipping Services
Workshop Timings: Registration will commence at 8:00. The
workshop will begin at 8:30 with refreshments being served at
appropriate intervals. The workshop will conclude at 14:30, after
which lunch will be served.
Chain Visibility
Workshop Timings: Registration will commence at 8:00. The
workshop will begin at 8:30 with refreshments being served at
appropriate intervals. The workshop will conclude at 14:30, after
which lunch will be served.

Ports And Shipping Management – It’s Just Like
Driving A Car
• The further you can see ahead of you = increased
visibility
• The more time you have to respond to potential risks =
risk reduction
Shipping and port services are actually “logistics service providers”
that cover just a few links of the supply chain, i.e. port-to-port.
For ports, shipping, logistics or supply chain management,
“visibility” means receiving regular updates about the movement/
progress of your ships / trucks / orders / consignments so that
you always “know where it is”. Visibility also means being made
aware of actual or potential delays, problems in time to initiate
corrective action to minimise the impact of any delay and
problems with the order or consignment. If you also pass this
information on to your customers, you increase their visibility, and
reduce their risks.
How much visibility do you:
• Have vs need
• Provide to your customers?
Do you and your customers use this visibility as part of a
risk reduction programme?
It is easy to provide visibility for a consignment when it is in your
hands or under your direct control, so you can keep your
customers up-to-date on movements and delays while the
consignments are under your control. If you are providing this
level of visibility to your customers, you are probably an
average logistics service provider. To become an “above
average” (or better) logistics service provider you need to
provide improved visibility for you customers; visibility of more
links or faster, more accurate provision of information! An
automatic by-product of providing improved visibility is a
reduction in supply chain risks for the customer.
Of course there is more to risk reduction than just improving
visibility – but we will discuss both topics in depth during this
workshop.
Can Ports And Shipping Management “Grant Three
Wishes”?
If the final destination customer who purchases goods
overseas could be granted three wishes, they would
probably be:
1. Total supply chain visibility!
2. Total landed cost before I ship the goods!
3. A single company that can grant my first two wishes!
Granting these three wishes may be a dream for many customers;
but they also provide an opportunity for pro-active shipping
companies and logistics service providers.
If a shipping company, or a port operator, or a land based
transport company thinks of themselves in these (limited) terms
then that is probably all they will ever be! But, if any or all these
companies understand that they are currently a logistics service
provider for just a “link” or two of the supply chain, then a world
of opportunities for expansion opens up to them, and for their
customers, if they expand their business vision to include
additional links of the total supply chain!
Obtaining total supply chain visibility is also very difficult to achieve
or control for a customer because there are so many unconnected
links in their supply chain. Any change in a single link will impact
many, if not all, the other links in the chain. For the same reasons,
identification of total landed cost for a product or consignment is
equally difficult for a customer to establish the total landed cost up
front, i.e. before shipment has commenced.
Why is it so? What options are available to make the three
wishes come true?
Well, that is what we will be discussing in this workshop!
A hint ….. you do not have to own every link in the chain, to
effectively manage and control links in the chain, on behalf
of the final customer!

Ed Simpson, Principal Mentor, L.C.I., Australia

Ed Simpson has been involved in consulting and training projects in the Gulf region for many years. He is actually now in his
third logistics career; consequently he is often described as “An Elder Statesman of Logistics.”
In his first logistics career, Ed spent 18 years of his army career in logistics. In his last military position as a Lieutenant Colonel
in Headquarters Logistics Command, he was the Finance Manager for the Australian Army Supply Service.
His second 11 year logistics career was with Australia’s largest retail department store group Myer Grace Bros as General Manager
Distribution and subsequently, as General Manager Logistics Development. Ed had a special brief to introduce new technology and
techniques into state and national distribution centres as well as the 70+ department stores.
Ed’s third logistics career is as a Logistics Consultant and Mentor at Logistics Consulting International Pty Ltd where his focus is the transfer
of skills to clients. Knowledge transfer allows clients to develop and improve their self sufficiency and in-house skills to better prepare them
to address future projects with less external assistance.
As an active member of the Logistics Association of Australia and member of the Council of Logistics (USA) and the Materials Handling &
Management Society (USA), Ed keeps up to date with the latest developments in logistics. Ed is regularly invited to speak at professional
logistics development seminars in Australia, Egypt, KSA, the UAE and China.

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/ports

Congress Workshop C Thursday, 27 November 2008

Examining And Selecting The 3PL And 4PL Alternatives

Workshop Timings: Registration will commence at 8:00. The workshop will begin at 8:30 with refreshments being served at appropriate
intervals. The workshop will conclude at 14:30, after which lunch will be served.

You will be aware that a 3PL or 3rd party logistics service provider
can offer many different services such as transport, warehousing, IT,
purchasing and payroll. There are often several separate 3PLs
involved in your supply chain. They may assist you with a “single
link” of the supply chain or multiple “links” in your supply chain.
A “4PL” is often called a “Lead Logistics Provider” who manages
multiple supply chain links and 3PLs on your behalf. During this
workshop you will discuss the opportunities for ports and shipping
operators to expand their role from a 3PL to a 4PL service provider.
In addition, during a number of highly interactive sessions in this
workshop you will examine a wide range of subjects including:
• Defining your needs
• Developing and documenting your specific and detailed needs.
You will use this document in the tender process to test all
responses against your needs
• Establishing the current costs for your identified needs
• Short list potential 3PL suppliers
• Final selection of the winner
• Contract negotiations
• Managing the 3PL to ensure contracted KPIs are met

Mike Badwi, Director, Log-Ops Pty Ltd., Australia

Mike Badwi has over 25 years experience in logistics. Over this period Mike has held positions in senior line management,
technical services and consulting.

In his last corporate appointment Mike was the Professional Services Director for EXE Technologies, a multinational supply
chain execution software vendor. In this role he was responsible for the project management and implementation of supply chain systems in
Japan, Thailand, Honk Kong, Australia and New Zealand.

Prior to joining EXE, Mike was the General Manager Logistic Services for the Linfox group, the largest privately owned 3rd party logistics
providers in Australia. His primary functions involved providing consulting services to all businesses within the group, and design and
implementation of multi-user warehousing facilities.

Mike has traveled extensively and has worked in numerous industries for blue chip companies in Australia, New Zealand, Thailand,
Indonesia and the Middle East including: Unilever, Pacific Brands, The Warehouse Group, Davids (Asia), Linfox, Logistic Systems Solutions,
Dawson Consulting, Wesfarmers, Australia Post, Expohire Pty. Ltd, John Danks Industries, Country Road, Stawell Goldmines and the Public
Warehouse Company (Kuwait).

Mike has an extensive background in operational and strategic planning within the logistics industry. His experience covers supply chain
reviews, design and project management of new distribution centre facilities, selection and implementation of warehouse management and
transport systems as well as materials handling equipment selection.

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/ports

 IIR Middle East certified by

23 – 27 November 2008
Abu Dhabi National Exhibi-
tion Centre, Abu Dhabi, UAE
23 – 27 November 2008 • Abu Dhabi National Exhibition Centre, Abu Dhabi, UAE ISO 9001:2000

FIVE EASY WAYS TO REGISTER

971-4-3352437 971-4-3352438 register@iirme.com

IIR Holdings Ltd. GCS/IIR Holdings Ltd.

PO Box 21743, Dubai, UAE P O Box 13977, Muharraq, Kingdom of Bahrain

www.iirme.com/ports

For further information and Group Discounts

contact 971-4-3352483 or email: info@iirme.com
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Event The Ports Management And Shipping Congress Price before Price between 14 September Price after
14 September 2008 and 5 October 2008 5 October 2008
n Entire Event US$ 4,195 (Save US$ 2,190) US$ 4,445 (Save US$ 1,940) US$ 4,695 (Save US$ 1,690)
n Two-Day Congress and 2 Workshops n A n B n C US$ 3,785 (Save US$ 1,345) US$ 3,985 (Save US$ 1,145) US$ 4,185 (Save US$ 945)
n Two-Day Congress and 1 Workshop n A n B n C US$ 3,155 (Save US$ 720) US$ 3,305 (Save US$ 570) US$ 3,455 (Save US$ 420)
n Two-Day Congress US$ 2,420 (Save US$ 200) US$ 2,520 (Save US$ 100) US$ 2,620
n Any One Day Congress Workshop n A n B n C US$ 1,155 (Save US$ 100) US$ 1,205 (Save US$ 50) US$ 1,255

Congress fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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A confirmation letter and invoice will be sent upon receipt of your registration. Please note If you are unable to attend, a substitute Event Venue
that full payment must be received prior to the event. Only those delegates whose fees have delegate will be welcome in your place. If this Abu Dhabi National Exhibition Centre,
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