Beruflich Dokumente
Kultur Dokumente
SXSW.com/buSineSS
SXSWeek
March 11-20, 2011
Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday
March 11 March 12 March 13 March 14 March 15 March 16 March 17 March 18 March 19 March 20
Interactive
Film
Music
Introducing the New SXSW Trade Show!
SXSW Celebrates
“If you are looking to get your brand in front of the most connected and
25 years! wired people in the interactive market, SXSW is where you need to be.
SXSW 2011 will mark the 25th edition of an event that draws over Best money I spent for the company and would repeat without
30,000 creative professionals from around the world to Austin each hesitation. SXSW is where it’s at. Not to mention a total blast”
March. Born in a time before the web, email, or smart phones, SXSW – Jonathan Levitt, Vice President, Marketing, Tungle Corporation
history bridges the analog and digital eras. As wireless communica-
tion has connected people with the entire planet from their desktops,
the need for face-to-face encounters has only grown. The value of SESAC has proudly sponsored the SXSW Day Stage for the past
meeting people to share ideas and do business is what makes SXSW three years and it has proven to be a wonderful opportunity to
work. SXSW is a yearly reintroduction to the passion and artistry
showcase our incredibly talented bands and songwriters in front of
required to produce meaningful creations that can engage the
an attentive and passionate audience. – Ellen Truley, SESAC
imagination of a global audience.
demographics
SXSW 2010 Geographic Breakdown Festival & Conference Participants
Music | Film | interactive
2010 Total Registrants: 36,771 Trade Show Exhibit Spaces: 477
Midwest 6% 4% 8%
Southeast 7% 5% 9% Approximate Flatstock Poster Show Attendance: 20,000
Attendance Breakdown & Top Business Professionals Represented
Southwest 20% 24% 23%
Music 13,020 Film 9,500 Interactive 14,251 Approximate Number of Media in Attendance: 4,919
West 25% 37% 28%
Event/Convention Film Director Marketing Northeast 19% 19% 20% Showcasing Acts: 1,978
Marketing Actor/Actress Consultant International 23% 11% 12%
Number of Stages: 89
Media Print Production Web Developer Income Ages
Number of Films Screened: 132 features; 145 curated shorts
Media Electronic Distributor Non-Profit Under $25,000 7% Under 21 1%
Indie Label Media Electronic Software Development $25-50,000 14% 21-30 28% Screening Filmmakers in Attendance: 978
$50-75,000 17% 31-40 35%
Promoter/Talent Buyer Media Print E-Commerce Interactive Web Awards fiFinalists: 90
$75-100,000 18% 41-50 24%
Management Producer Social Media $100-125,000 13%
51+ 12% Number of Web Awards Attendees: 1,361
Artist/Performer Non-Profit Game Industry $125-150,000 8%
Radio Student Media Electronic $150-175,000 6% Film Festival and Music Single Admission Tickets: 52,000
$175-200,000 4%
Music Publishing Event/Convention Interface Design Countries Represented: 73
$200,000 + 6%
eXhibit
NeW SXSW trade ShoW!
RA N A N
Monday-thursday | March 14-17, 2011
J W WAlT H Al l
M E RR I Ck Al E S
sXsw 2010 trade show Bar new Zealand stand, sXsw 2010 trade show laCie stand at 2010 sXsw trade show
sXsW Music | sXsW FilM | sXsW interactive
advertiSe
discount deadlines SXSW PrograM
20% discount by september 24, 2010 | 10% discount by november 12, 2010 directorieS
Three often-referenced print resources, the SXSW
PrograM directory filM iNteractive MuSic
ad rateS Program Directories (Film, Interactive and Music) will
B&W Color B&W Color B&W Color
deliver your advertising to industry audiences through-
1/4 Page $705 — $945 — $1260 —
out the year. The directories include registrant, artist and
1/2 Page $1140 $1655 $1320 $2345 $1755 $3130
filmmaker listings, band, film and panel schedules, maps,
Full Page $1685 $2630 $2245 $3780 $2990 $5045 trade show overviews, parties and more. Final ad
Two Page Spread (excludes covers) — $4975 — $7135 — $9520 submission deadline is Friday, February 4, 2011.
Inside Front Cover $4630 $5480 $7315
Inside Back Cover $4245 $6740 $7060 diStributioN
Estimated 2011 Distribution: Film 9,000 – 11,000
Outside Back Cover $5040 $7180 $7535 Interactive 16,000 – 20,000 • Music 13,000 – 17,000
SXSWorld MagaziNe
SXSWORLD Magazine is published five times annually to offer you visibility before, during and after SXSW. With MagaziNe
industry and cultural features, interviews and news, SXSWORLD influences readers from the film, interactive and ad deadliNeS:
music industries and beyond. Now, in addition to the print version, SXSWORLD can be viewed via a new iPad app
november (Vol 5 Issue 1)
and an online version of the magazine on SXSW.com to give your click-thru ad a broader audience. Ads due Sept. 24, 2010
Mails on or around Oct. 25, 2010
november 2009 February 2010 march* 2010 march* 2010 may 2010 Distribution Friday, March 18, 2011
may (Vol 5 Issue 5)
infocus Section Ads due Apr. 15, 2011
Connect Mails on or around May 3, 2011
with We also offer special multi-page InFocus editorial and advertising NXNE Distribution June 13, 2011
Birmingham City University
The Heart sections in each issue. Ask your account executive for details!
The Heart of England Spawns the Next
of
diStributioN
Generation of Gamers in Just Four Weeks
infocus commitment deadlines: More than 22,000 copies per issue for
T
England
he Heart of England in the West Midlands is a hub of Gamer Camp will fast-track learning and give people the skills they
talent and knowledge when it comes to the gaming sector, need to go into the industry locally, or help local companies offer a service
november (Vol 5 Issue 1) august 25, 2010 November, February, and May.
so it is only natural that Birmingham City University has to their clients to develop games to sit on applications.
become a leading light in supplying the industry with job- Twelve applicants will take part in the inaugural Gamer Camp in
ready graduates. Now, the university is set to further support the sector by November 2009. The main application criteria included an experience
launching the first Gamer Camp, an innovative course which condenses of game developing, but not necessarily a degree, and living in the Heart
the historically lengthy games development process into a four week pro- of England.
gram that results in the creation of a game for the Apple iPhone / iPod “Successful applicants receive one week of professional training in either
2 6 26 SXSWorld
S X S W O R L D In
/ Focus:
N O V E M West
B E R 2 Midlands
009
SXSWorld 1X Standalone Magazine Ad purchased SXSWorld Magazine Cover Ad Frequency Discounts - Magazine ads
Magazine Ad with Directory Ad (color only) purchased with Directory Ad
2011 ad rateS coverS
B&W Color B&W Color w/directory ad w/o directory ad w/directory ad
1/4 Page $1260 $2265 $675 $1070 Inside Front Cover $3385 $7315 2 Magazine ads - 10% off each
1/2 Page $1755 $3140 $930 $1655 Inside Back Cover $3245 $7060 3 Magazine ads - 20% off each
Full Page $2990 $5045 $1615 $2630 Outside Back Cover $3580 $7535 4 Magazine ads - 30% off each
Two Page Spread** — $9520 — $4835 5 Magazine ads - 40% off each
** (excludes covers)
Screenburn
creenburn
SXSW ScreenBurn is the video game extension of South by Southwest interactive,
J W WA lTHA ll
complete with a stimulating curriculum of panels, an awards presentation, Austin-style B-to-B
networking events and the exhilarating hands-on ScreenBurn Arcade video game exhibition.
eXhibit
ScreeNburN arcade StaNdS
harmonix/rock Band in 2010 screenBurn arcade
friday-Sunday | March 11-13
The ScreenBurn Arcade is the perfect environment to host an exciting video game tournament or to launch your company’s latest gaming technol-
ogy for the gaming enthusiasts at-large, SXSW conference attendees and the general public. Visit sxswscreenburn.com for more details.
discount deadlines
30% discount by september 24, 2010 10’ x 10’ 20’ x 10’ 30’ x 10’ SMall eNdcaP
• One 6' covered table • Two 6' covered tables • Three 6' covered tables • 20' x 10' open space
15% discount by november 12, 2010 • Two side chairs • Four side chairs • Six side chairs • Two 6' covered tables large eNdcaP
• Carpet • Carpet • Carpet • Four side chairs • 20' x 20' open space
StaNd SizeS PIPE & DRAPE HARD WALL • Two Exhibitor Passes • Four Exhibitor Passes • Six Exhibitor Passes • Carpet • Four 6' covered tables
• Four Exhibitor Passes • Eight side chairs
10’ x 10’ $1255 $1440 • Carpet
20’ x 10’ $1870 $2155 • Eight Exhibitor Passes
eXhibitor beNefitS
30’ x 10’ $2525 $2870 > (1) SXSW Interactive Registration (includes all ScreenBurn Panels + Evening Events)
Small EndCap — $2535 > Discount on additional registrations when ordered with stand
Large EndCap — $4090 > Hotel booking services for stand staff
> Company web page on SXSW.com
Island (not pictured) $4320 —
> listing and profile in the SXSW ScreenBurn Guide
ARCADE
FREE
& OPEN
TO THE
advertiSe discount deadline
10% discount by november 12, 2010
PUBLIC
J E N N S OTO
B l AkE G O RD O N
“systemic development in Borderlands” 2010 Panel dell alienware in the screenBurn arcade 2010 imaginations evening event by massive Black
sXsW Music | sXsW FilM | sXsW interactive
SponSor
SuPer SPoNSorShiP
SXSW Super Sponsorships deliver the greatest impact and visibility possible, before, during
and after SXSW.
SXSW works closely with sponsors to achieve their marketing objectives, reach their target demo- auditorium shores stage at lady Bird lake
graphics and hone their sponsorship activation approach. SXSW can help deliver effective brand-
specific integrations and activations, aligning the sponsor with SXSW as a top promotional partner. SXSW Super Sponsorships offer category exclusivity.
For more information on SXSW 2011 Music, Interactive and Film sponsorship opportunities, contact: SXSW Sponsors chief: Scott McNearney,
mcnearney@sxsw.com, tel 512/467-7979 ext 213.
M A R I A H F l Oy D M CP H A I l
W I llI A M DU NN
M A R I A H F l Oy D M CP HA I l
monster handout on sixth street iFC Crossroads house Pepsi Podcast
party
“High Beam has been instrumental in helping
Make it official at SXSW! me pull off amazing events at SXSW for years
Official networking events are a great way to extend your marketing reach at SXSW. Drive more
- including several on short notice. The com-
traffic to your stand, showcase or website by hosting an official party that will be promoted on the
bination of having their client’s best interests
SXSW website and in the Program Guide.
in mind, attention to detail, ability to execute
J EF F RE y Z E l D M AN
M A RI A H F lOy D M CPHA I l
discount deadlines
be an early bird and Save up to 40% off Walkup rate!
hotelS travel
The SXSW Housing Desk offers the best selection of Austin hotels at the Stay up to date on the best travel and rental car discounts for SXSW
best available rates during SXSW. For a list of hotels, rates and amenities Registrants by visiting sxsw.com/travel. The site will be updated as
visit sxsw.com/hotels. more information becomes available.
For travel within the U.S.,
NeW for 2011!
Southwest Airlines is the Official Airline
> More non-downtown hotels will have Shuttle Service for Interactive
of South by Southwest.
and Film Conference dates.
> Hotel “W” in downtown Austin - more info to be announced. traNSatlaNtic air travel
> Complete your sales Media Travel offers great Transatlantic airfares from london with add-
M A Ry SlE DD
agreement by November ons from other cities in the United kingdom and Europe.
11th and be guaranteed See www.mediatravel.com.
your first choice hotel. Contact Carol Winter by email carol@mediatravel.com
For more information, or phone +44 20-7627-2200
contact the Housing auStralia/NeW zealaNd air travel
Desk at by email at Entertainment TravelManagers is SXSW’s preferred air travel provider
housing@sxsw.com or from Australia and New Zealand. Visit www.travelmanagers.com.au.
phone 512/467-7979 Contact Brad Thomas by email brad@travelmanagers.com.au
hilton hotel + austin Convention Center or phone +612 9280 3767
contact
SXSW SaleS: North aMerica SXSW SaleS: iNterNatioNal
SXSW HQ USA | tel 512/467-7979 | fax 512/467-2254 JAPAN - MUSIC, FIlM & INTERACTIVE:
FIlM: Sara Malek Barney | sara@sxsw.com Hiroshi Asada | contactus@sxsw-asia.com | tel 81-3-5464-3301 | fax 81-3-5464-3944
INTERACTIVE: katie king | katie@sxsw.com AUSTRAlIA, NEW ZEAlAND & HAWAII - MUSIC, FIlM & INTERACTIVE:
MUSIC: luann Williams | luann@sxsw.com Phil Tripp | tripp@sxsw.com | tel 61-2-9557-7766 | fax 61-2-9557-7788
SCREENBURN: Justin Burnham | jburnham@sxsw.com Uk & IRElAND - MUSIC:
Una Johnston | una@sxsw.com | tel + fax 353-504-26488
SXSW SuPer + Major SPoNSorShiP
SXSW HQ USA | tel 512/467-7979 | fax 512/467-2254 CONTINENTAl EUROPE - MUSIC, FIlM & INTERACTIVE / INTERNATIONAl DEVElOPMENT:
Scott McNearney | mcnearney@sxsw.com Mirko Whitfield | mirko@sxsw.com | tel 49-7071-885-604
sXsW Music | sXsW FilM | sXsW interactive
market
SXSW PreMier
J W WA lTHA ll
MarketiNg oPPortuNitieS
What sort of presence do you want at SXSW 2011? Where do you want to direct your market-
ing energies? In addition to providing SXSW’s tried and true marketing assets, a SXSW account
executive can develop a custom marketing experience. SXSW excels at creating customized
opportunities tailored to fit your needs. Here are a few examples:
JW WA lTHA ll
ME R R I Ck A lE S
JW WA lTHA ll
volunteer t-shirts Film Closing Party 2010 aPi eleven interactive lounge interactive Party shuttles
SXSW Headquarters
PO Box 4999
Austin Texas 78765 US
SXSW 2011
Early Bird Marketing Discount
and Registration Deadline:
September 24, 2010