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As a licensed discounted call provider, REDtone has the largest Payphone

• REDtone Pay Phone – an innovative phone that offers a low cost
and nationwide-available network service amongst the
and comfortable alternative to public pay phones.
discounted call providers.
Digital Router • REDtone Prepaid Cards – offering discounted long
With telco-grade soft-switch, access gateways and innovative
distance calls:
application software in its stable of technologies, REDtone is able
to provide unique services with economies of scale and offer lower • REDtone’s own branded "Wartel World" is aggressively I D D C a r d
minutes cost and operating cost per minute in product pricing. This targeted at the foreign workers market.
Auto dialer means attractive cost savings to our customers!
• REDtone also has its "Malaysia, Truly Asia" card, marketed in
There are essentially four different categories of products: collaboration with the Malaysian Tourism Promotion Board.
This prepaid card is a handy means for tourists to stay in
Discounted Call Service
touch with their families whilst in Malaysia and also doubles
• REDtone Voice Corporate Plus – a postpaid discounted call as a wonderful memento of their visit here.
service with extended support and value-added services
• REDtone also sells OEM prepaid cards to distributors who
targeting large companies and corporations with high long-
wish to sell under their own brand name.
distance phone bills.

Offerings:

Our Products
• REDtone Full Service Wholesale for Voice Services –
• REDtone Voice Business Pack – a prepaid voice service a programme that allows companies who wish to be telecom
customised to meet the needs of small and medium business service providers but who are unwilling to invest time and
enterprises, enabling them to manage and reduce money to develop and maintain the necessary infrastructure.
communication costs. They focus on the front-end marketing, customer service and
retention aspects of their business whilst REDtone provides the
• REDtone Voice Family Pack – another innovative prepaid call backend gateway, billing and operation infrastructures.
service that offers an effective solution to help families and
• REDtone sms2call
small businesses manage and control their communications
costs. This is REDtone's discounted call service for mobile phones. It is
one of the first services of its kind in the country. Users SMS the
• REDtone Call Shop and REDtone Kiosk Phone – The Call Shop desired call number to REDtone's Gateway, which then
Call Shop creates jobs and helps build entrepreneurs with a franchise-like connects both parties.
operation which offers cost saving telecommunications This simple step results in great savings, complementing the
services to foreign workers and tourists in comfortable premises. perks that users already have with their current service
The Call Shop operates with multiple phone lines whilst the Kiosk providers. Those with prepaid cards also benefit because they
enjoy longer talk times for the same prepaid value. Savings are
is a single phone line unit.
especially substantial whilst users are overseas because they
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REDtone Smart Office Communicator (SOC) Business Partnership:

• This is a range of products which are set to
complement or encompass the functions of the PBX. It is a next-
generation office communicator marrying telephony with
computers to bring the functionalities of an office’s PBX, phone
directory, PC to phone (2-way) SMS, e-mail, fax mail and voice
mail systems to the corporate environment.
REDtone Telco Service Provisioning Solution
REDtone’s business model embraces the active cultivation of
distribution channels and strategic alliances and demonstrates
that the success of a venture lies not on an individual but in
the team.
Each business partnership is a win-win proposition that not only
engenders an omnipresence for REDtone but also contributes to
the growth of business for the partner concerned.

Our access switch (essential infrastructure) comes complete with: Over 5,000 distributors, re-sellers, agents and retail outlets help
register REDtone on the public’s collective consciousness. They are
• Prepaid billing system
carefully chosen and each REDtone business partner is equipped
• Postpaid billing system
with the necessary training for skills and knowledge as well as
• Web billing system order fulfillment.

• Comprehensive service provisioning applications

Offerings:
Complementary Strengths
Our Products
Our service extends to companies wishing to start a VoIP service, REDtone business partners are market leaders who are:
increase its current market share for Corporate and Homes
• Competent with market knowledge
markets, or who wish to sell pre-paid mobile reloads via SMS or
even enhance their own telco service with value-added products. • Competent with technical knowledge

• Covering a wide area, be it geographical or industry

PBX Companion–System In particular, the REDtone Voice Family pack enjoys the highest
profile over other REDtone offerings because it is targeted at the
A suite of award-winning products that consists of the:
masses. Strategic tie-ups help raise its profile. Notable amongst
• TeleCARE Voice Mail system these tie-up partnerships with consumer-centric entities
• TeleCARE Call Accounting include EMI, Golden Screen Cinemas, Hong Leong Bank and
Jerneh Insurance. And as a distribution-channel, Silverbird’s
• TeleCARE Hospitality Suite
network of retail outlets, hypermarkets and supermarkets is an
Telecare
all-encompassing and absolute complement to REDtone’s
marketing efforts.

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1997 1998 1999 2000

REDtone’s competitive edge comes from the emphasis on its • Introduction of • Introduction of • Interactive Voice • TECS that combined
priceless intellectual properties developed for a whole range of software based software based Response System hardware switching card
– thereby unifying
technology and products. They enable the Group to differentiate voice processing (digital signal generator mailboxes for e-mail, fax
and command a unique and profitable position in the market. – complete processor) DSP (software) mail and voice mail
hardware and running on • Software for integrating
REDtone’s pioneering R&D efforts in computer-telephony was software DOS® and voice, fax, email etc
boosted with an MDC R&D grant of RM3.2 m from 1998 – 2000 for intellectual Windows® • Full DSP Intellectual
property for platform Property for PC-based PBX
the development of REDtone TECS. A Smart Office Communicator – algorithm for fully
voice mail functional PC-based PBX
that helps organisations manage their multi-channel • Auto
system including echo
communications, save business costs and enhance configuration cancellation and multi-
customer service. to read various party conferencing
cadences from • VoIP module
Telecom Gateway REDtone was the first MSC status company in Malaysia to be PBXs • Introduction of Smart Book
awarded this grant by the Multimedia Development Corporation – an electronic phone
• Call Accounting book that sits on the PC,
(MDC). MDC awarded a further grant worth RM3.5 m for the System for whose directory allows
development of an advanced version of TECS, for the period users to make calls at a
almost all PBX
click, send SMS and
between 2001 – 2003. keyphones confers Caller ID
capabilities onscreen

R&D: Expect Innovation

R&D dollars at work
2001
• Call Shop system
As a result, a slew of technology-led innovations issued forth from (a TECS–based system
REDtone’s R&D facilities in Technology Park Malaysia (located in customised for the Call
Shop environment) which
the Multimedia Super Corridor) that not only served the business
included full switching and
interests of REDtone but also benefited the industry. These call management system
innovations have won due recognition both locally and • Unified messaging systems
internationally. integrating to popular
third party PBX and
Currently, there are 7 patents pending with more expected to be messaging software
• Celfon Inside
registered in future.
• Telco gateway/soft-switch
incorporating switching,
Technological IVR control and
innovation gatekeeper services,
hot-billing support,
application-specific
configurable call flows
2002
• Full blown telco grade
postpaid billing systems
• Telco gateway enhanced
to support prepaid billing
services
• Multi-level, multi-company,
multi-commissions system
2003
• REDtone Voice
application including
web billing and hot billing
and self registration of
Caller ID for authentication
purposes
• Credit card auto
charging and reload
system
• Wizard that works with
any kind of call line and
with any PBX systems
• Call logging
• 2-way SMS to PC and
mobile phone (similar
to Celfon Inside)

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