ABOUT us

PT NATA SARANA ADHIKA CIPTA

The publishing company comes from the word
NATA or menata (in Bahasa Indonesia) which means
to manage and/or to compile. It’s basically what we
are good at and proven to be successful.
In the beginning of 2002, we managed to compile
information on the entertainment & lifestyle
industry of Jakarta, the capital city of Indonesia,
where this particular industry is growing strong,
perhaps the strongest among South Eastern
countries.
With this information on hand, we published
Free! Magazine (Full Review on Entertainment !
Magazine), Jakarta’s first bi-weekly free publication
on entertainment & lifestyle guide which was born
in the beginning of 2002 with only 28 pages and
5,000 copies each edition.
On its 7th years of publication, with more than
80 pages and 12.000 copies each edition, we are
going stronger than ever in covering what Jakarta’s
entertainment & lifestyle industry has to offer.
Being the first and the biggest, and as the
trendsetter in this business, we are now the proud
free publishing company for a non-franchised
publication with 2 magazines and an online sites
under our belt.

The two magazines are:

FREE! MAGAZINE & HERS MAGAZINE,
 ABOUT us

And an online compilation of these two publications:

Which will bring this particular information closer to our loyal readers at 24/7.
In additional to that, we also put a digital format of our 2 magazines online so
readers can download our magazines everywhere they want and never
miss it.

With the combined total of 40,000 copies each month, and growing, and daily
updated online site, serving the local as well as the international markets; we are
at the forefront of Jakarta’s entertainment & lifestyle industry. Now as well as the
future.
 free! things

F R E E ! magazine

- The pioneer of free publication in Jakarta.

- The first free guide to entertainment & lifestyle of Jakarta for the local
Metropolitan Yuppies.
- The trendsetter of free publication in Indonesia.
- Very strong brand image in our target market.
- In its 7 years of its existence we surface from being an underground alternative
media to mainstream media loved by all.
- From 5.000 copies and 28 pages to 12.000 copies and over 80 pages per
edition in 6 years time, serving JAKARTA, BANDUNG and surrounding suburb.
- Direct and self distribution ensures that every single copies of every edition of
our Free! Magazine comes to direct contact with our target readers, every
Wednesday first and third Week.
- Over 200 strategically located distribution points that are continuously reviewed
for its effectiveness.
 free! things

FREE! c i r c u l at i o n :

- Bi- weekly, every Wednesday 1st week and 3rd week

- Circulation : 12.000 ex per edition for Jakarta,
Bandung and surrounding suburb

FREE! readers :

- Young urban profesional aged 18 - 35 years old

- 55% male and 45% female
- Social status C+,B,A-
- 70% single and 30% young family
- Open minded and modern living

F R E E ! s p e c i f i c at i o n :

- Advertising
Deadline order 3 weeks before published
Deadline material 2 weeks before published
Format : high resolution file minimum 300dpi
(Photoshop, Tiff, Jpeg, Freehand,
Indesign, Illustrator)

- Printing Spec.
375 mm x 260 mm (H x W)
HVS 100 gr. ( Cover & Content )
Min. 70 pages including cover
Magazine format
Full color 4/4
Finishing : stitching (jahit kawat)
CTP (computer to plate) print system
schedule

1ST edition January 21st 2009 NEW CHAPTER

2nd edition February 4th 2009 DATING

3rd edition February 18th 2009 SOUND

4th edition March 4th 2009 WORKING HOURS

5th edition March 18th 2009 FASHION

6th edition April 1st 2009 CROSS CULTURE

7th edition April 15th 2009 TECHNOLOGIQUE

8
th
edition May 6 2009
th
I LOVE LOCAL FOOD

9th edition May 20th 2009 SPORTS / GAMES

10 th
edition June 3rd
2009 FREE! TIME

11th edition June 17th 2009 SHOPPING

12 th
edition July 1 2009
st
RIDES

13th edition July 15th 2009 TRAVEL / HOLIDAY

14th edition August 5th 2009 PARTY

15th edition August 19th 2009 ART

16th edition September 2nd 2009 SPIRITUALIZM

17th edition September 16th 2009 SNEAKERS

18th edition October 7th 2009 DRINKS

19th edition October 21ST 2009 LEGEND

20th edition November 4th 2009 PRINTS (T-SHIRTS)

21st edition November 18th 2009 MOVIE

22nd edition December 2nd 2009 FREE! ICON

23rd edition December 16th 2009 THE BEST OF 2009

 TECHNICAL

F U L L S P R E A D

1/16 Page

1/8 Vertical
Junior Page
1/8 Vertical

1/2 Vertical

1/4 Vertical
1/8 Vertical
1/4 Horizontal

F U LL PAG E

MAGAZINE
1/8 Horizontal

1/4 Square Full Spread 520 x 375 mm

1/8 Horizontal Full Page 260 x 375 mm

Junior Page 184.5 x 269 mm
1/2 Horizontal 248 x 170 mm
1/2 Vertical 121 x 343 mm
1/2 Horizontal
1/4 Horizontal 248 x 85 mm
1/4 Vertical 57.5 x 343 mm
1/4 Square 121 x 170 mm
1/8 Horizontal 121 x 82 mm
1/8 Vertical 57.5 x 170 mm
1/16 Page 57.5 x 82 mm
 R at e Card

S P E C I F I C AT I O N R at e s
cover ....................................... Rp. 36,500,000
back cover .............................. Rp. 21,000,000
inside front full spread ....... Rp. 26,000,000
inside front ............................ Rp. 16,000,000
inside back .............................. Rp. 16,000,000
full spread .............................. Rp. 25,000,000
premium page (page 5,7,9,11) ... Rp. 16,000,000
center spread ......................... Rp. 26,000,000
inside page .............................. Rp. 14,000,000
junior page .............................. Rp. 12,000,000
inside 1/2 .................................. Rp. 9,500,000
inside 1/4 .................................. Rp. 6,500,000
inside 1/8 .................................. Rp. 3,500,000
inside 1/16 ................................ Rp . 2,000,000

advertorial full ................... Rp. 15,500,000

advertorial half ................... Rp. 10,500,000
Classifieds (Iklan Baris)......... Rp. 12,000/row
Column Ad (iklan kolom)...... Rp. 10,000/5 mm column

C R E AT I V E A D
Sponsored rubric (1 pack shot, 1 banner and 1 logo) ................. Rp. 13,000,000
Sponsored rubric (sponsored rubric 1 + 1 Full Page Full Color ). Rp. 24,000,000
Island ad (H x W=15 x 260cm) ..................................................... Rp. 14,000,000
Island ad full spread (H x W=15 x 520cm) .................................... Rp. 23,000,000
Fashion Pages ........................................................................... Rp. 45,000,000
Cover Folded ........................................................................... Rp. 30,000,000
Inside Folded 1 page ( 1 Full Spread + 1 Full Page ) .................... Rp. 34,000,000
Insertion 1 sheet 2 pages ( 2 FP/FC side by side ) ....................... Rp. 24,000,000
Insertion 1 sheet double spread ( 2 Full Spread side by side ) ... Rp . 40,000,000
 d o t c o m
S p e c i f i c at i o n
- Deadline order 2 weeks before published
- Deadline material 1 weeks before published
- Format : jpeg, gif, swf
- Maximum file size 30 kb
- All price for a month basis
Ta r g e t
- Male & female, single & married.
- Free! Magazine reader.
- Young urban professional and non
professional
- Age 18 – 35.
- Social status C , B+, A
- Jakarta, national and international
W h at
- Launched on 2004, the first Jakarta’s
online guide to entertainment and
lifestyle. Provide straight forward
information guide on where to wine
and dine, shop, and seek all kind of
entertainment and lifestyle that Jakarta
has to offer.
- With over 7000 registered user and
still growing and statistic more than
1.700.000 hit per month, 900.000 page
view per month we are certain that
we can achieved our Vision that is to
create the best web based information
in the entertainment and lifestyle
industry that is easy to navigate and
useful to our reader and to create a
mass readership database.
- Weekly email newsletter blast
updating our loyal readers on the
upcoming events.
- With over 2000 downloaded digital
magazine per edition, and sold out free
ticket for every events for our loyal
registered user.
- Early 2009 we launch E Magazine as
an exact replica of the print version
over the web with some powerfull &
enhancements, faster delivery that
allow for zooming. and quick links to
page content.
 TECHNICAL
WEB
R at eca r d
weekly
Top Banner Rp.
Bottom Banner Rp.
Middle Home Banner Rp.
Bottom Full Banner Rp.
Home Skycraper Banner Rp.
Home Vertical Banner Rp.
Inside Box Banner Rp.
Inside Skycraper Banner Rp.
Inside Vertical Banner 1 Rp.
Inside Vertical Banner 2 Rp.
Inside Content Banner Rp.
After Content Banner Rp.
AD SPACE
AVAILABLE
336 X 280 PIXEL
WITH SPACE 600 x 100 pixel
THIS
SPACE
160 X 320 PIXEL
AD
SPACE
AVAILABLE
160 X 600 PIXEL
WITH SPACE 600 x 100 pixel
size front inside page
monthly in pixel page (per category)
15,000,000 45,000,000 336x280 l l
12,000,000 36,000,000 336x280 l l
7,000,000 21,000,000 600x100 l
9,000,000 27,000,000 600x100 l l
6,000,000 18,000,000 160x600 l
5,000,000 15,000,000 160x320 l
6,000,000 18,000,000 336x280 l
5,000,000 15,000,000 160x600 l
4,000,000 12,000,000 160x320 l
4,000,000 12,000,000 160x320 l
8,000,000 24,000,000 300x250 inside all content
5,000,000 15,000,000 550x90 inside all content
WebTraffic

Statistics of

2008

Month Unique Number of Pages Hits Bandwidth

visitors visits

Jan 2008 16485 26897 456991 1276144 31.72 GB

Feb 2008 21641 35450 831107 1652618 50.81 GB
Mar 2008 24167 38681 904820 1716390 47.35 GB
Apr 2008 18026 29266 576453 1515554 44.02 GB
May 2008 21005 32866 538749 1543641 40.31 GB
Jun 2008 22580 34251 409220 1251056 45.78 GB
Jul 2008 21863 33267 322466 1225941 43.46 GB
Aug 2008 20777 30641 353576 1220533 41.68 GB
Sep 2008 21923 32643 307924 1150881 46.82 GB
Oct 2008 22676 33062 299068 1170127 41.08 GB
Nov 2008 24015 35147 406118 1421173 49.33 GB
Dec 2008 23523 33429 463352 1445445 43.22 GB

Total 258681 395600 5869844 16589503 525.58 GB

 free! magazine
reader'ssurvey 2008

married

single

yes

no
34+y.o

under 20 y.o

30-34 y.o

25-29 y.o

20-24 y.o
female

male

77%

39%
82% 31%
23%
18%
38% 62% 12% 13%
5%

gender marITAl status age range are you jakarta

residence?
home

office

pick up point

others

> 5 mills

1 millS

1-2 mills

>10 mills

4-5 mills

2-4 mills
usually

sometimes

never

65%
44%
28%
20% 22% 25%
15% 14% 15% 18%
13% 13%
9%

difficult to finding where do you usually read personal income per month
free! magazine free! magazine
1 people

more than 6 people

post graduate/master

graduate / bachelor
3-5 people

1-2 people

high school
nd

st
1
2

80%
57%

20% 17%
13% 13% 13%
4% 83%

in free! magazine business number of people educational background

which rank you consider sharing a single copy
free! magazine position
compare to other free!
magazine?
This Survey was held on October 2008 with total 341 respondents
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