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A) inappropriate pricing.
C) poor distribution.
D) ineffective advertising.
E) unattractive packaging.
A) Sales files
B) Warranty files
A) brainstorming.
B) focus groups.
C) projective techniques.
reverse brainstorming.
D)
E) mind mapping.
A) spatial proximity.
B) omniscient proximity.
C) temporal proximity.
D) proximate proximity.
E) locational proximity.
Feedback: Page: 114 Rationale: Omniscient proximity—meaning that
users face a minor problem frequently so it is the first one mentioned.
5 All of the following are ways to seek out the voice of the customer
INCORRECT (VOC), except
A) interviewing.
B) role playing.
C) expert opinion.
D) direct observation.
E) focus groups.
B) is relatively inexpensive.
A) situational observation.
B) role playing.
C) focus groups.
E) scenario analysis.
B) observation.
E) scenario analysis.
A) Observation
C) Scenario analysis
D) Role playing
A) discipline panels.
B) proteams.
C) brainsketching techniques.
D) wild cards.
E) static leaps.