MARKETING MANAGEMENT

Assignment

Submitted By: Ajay Tiwari

MBA-IT
Roll No- 03
 About HUL Company

Hindustan Unilever (HUL) is the largest fast moving consumer goods (FMCG) company,
a leader in home & personal care products and foods & beverages. HUL's brands are
spread across 20 distinct consumer categories, touching lives of every 2 out of 3 Indian.

It has employee strength over 15000 & 1200 managers. It has created widespread
network through its 2000 suppliers & associaties.

HLL's brands like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk,
Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality
Wall's are household names across the country and span a host of categories, such as
soaps, detergents, personal products, tea, coffee, branded staples, ice cream and
culinary products. These products are manufactured over 40 factories across India and
the associated operations involve over 2,000 suppliers and associates. Hindustan Lever
Limited's distribution network comprises about 4,000 redistribution stockists, covering
6.3 million retail outlets reaching the entire urban population, and about 250 million rural
consumers. HLL is also one of India's largest exporters. It has been recognised as a
Golden Super Star Trading House by the Government of India. Presently, HLL has over
16,000 employees including over 1,200 managers. Its mission is to "add vitality to life."
The Anglo-Dutch company Unilever owns a majority stake in Hindustan Lever Limited.
Market Share
 Width & Length

Kwality Walls ice cream,

Lifebuoy
Lux
Breeze
Liril
Rexona
Hamam, Moti soaps
Pure it Water Purifier
Lipton tea
Brooke Bond tea
Bru Coffee
Pepsodent and Close Up toothpaste and brushes, and Surf, Rin and Wheel laundry
detergents
Kissan squashes and jams
Annapurna salt and atta
Pond's talcs and creams
Vaseline lotions, Fair & Lovely creams, Lakmé beauty products
Clinic Plus, Clinic All Clear, Sunsilk and Lux shampoos
Vim dishwash, Ala bleach and Domex disinfectant
 Product Overview (Clinic all clear)

CLINIC ALL CLEAR from the house of Hindustan Unilever Limited introduces the first
ever anti-dandruff shampoo range formulated exclusively for men. The two Variants in
the new range are Clinic All Clear ACTIVSPORT and Clinic All Clear HAIRFALL
DECREASE.

Commenting on the new launch, N. Rajaram, GM & Category Head, Hair Care, HUL,
says, “HUL’s intensive research shows that a man’s scalp differs from a woman’s. The
nourishment required by each is, thus, markedly different. To enable our male
customers to cultivate a head full of healthy, good looking hair, we have created CLINIC
ALL CLEAR MEN, an anti-dandruff shampoo for men only.”

A man’s scalp, on an average, has 33% more dandruff than a woman’s. And men being
more athletically inclined tend to sweat more leading to an oily scalp. Clinic All Clear
washes off the excess oil on the scalp and prevents dandruff from recurring.

The new Clinic All Clear ACTIVSPORT and HAIRFALL DECREASE leave your scalp
with a lingering feeling of freshness. So try the all-new Clinic All Clear ACTIVSPORT for
all the confidence you need to get up close and personal with the ladies.

Clinic All Clear Men: ACTIVESPORT & HAIRFALL DECREASE is priced at 200 ml -
Rs.135, 100 ml - Rs.72 and 7.5 ml – Rs.3/-
 About Clinic all clear

Hindustan Lever Limited (HLL) is India's largest FMCG Company, touching the lives of
two out of three Indians with over 20 distinct categories in Home & Personal Care
Products and Foods & Beverages. Clinic Plus Health shampoo was launched in India in
the year 1987 and is India's largest selling shampoo. Clinic All Clear comes from the
Clinic family and is an expert in eliminating dandruff and specializes in scalp care. HLL
is also one of the country's largest exporters; it has been recognized as a Golden Super
Star Trading House by the Government of India.
 About P & G

Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational
corporation headquartered in Downtown Cincinnati, Ohio[3] that manufactures a wide
range of consumer goods. It is 6th in Fortune's Most Admired Companies 2010
list.[4] P&G is credited with many business innovations including brand management and
the soap opera.

Procter & Gamble is a leading member of the U.S. Global Leadership Coalition, a
Washington D.C.-based coalition of over 400 major companies and NGOs that
advocates for a larger International Affairs Budget, which funds American diplomatic
and development efforts abroad

The Procter & Gamble Company (P&G) boasts boatloads of brands. The world's top
maker of household products courts market share and billion-dollar names. It's divided
into three global units: household care, beauty and grooming, and health and well-
being. The company also makes pet food and water filters and produces a soap opera.
Some two dozen of P&G's brands are billion-dollar sellers, including Fusion,
Always/Whisper, Braun, Bounty, Charmin, Crest, Downy/Lenor, Gillette, Iams, Olay,
Pampers, Pantene, Pringles, Tide, and Wella, among others. P&G shed its coffee
brands in 2008. Being the acquisitive type, with Clairol and Wella as notable conquests,
P&G's biggest buy in company history was Gillette in 2005
P & G Market Share
 P & G Width & Length
Coconut-based cleaning and food products

 Purico
 Star
 Perla
 Sunshine
 Camay
 Mayon
 PMC
 Victor
 Ola
 Agro
 Fresco

Laundry and personal cleansing products

 Tide
 DariCreme
 Primex
 Safeguard
 Ariel
 Gain
 Bonus
 Daz
 Lava
 Mr. Clean
 Prell
 Crest
 Zest
 Moncler
 Ivory
Hair care and laundry categories

 Pampers
 Whisper
 Rejoice
 Tide
 Max Factor
 Vidal Sassoon
 Ivory
 Pantene

Dishwashing, fabric care and food categories

 Joy
 Mr. Clean
 Downy
 All days
 Pringles

Laundry, personal care and hair care

 Ariel
 Ascend
 Camay
 Clairol
 Nice n Easy
 Old Spice
 Safeguard
 Secret
 Wella
 Zest
 Product Overview (Mr. Clean)

Mr. Clean (branded as Flash in the UK) is a brand name fully owned by Procter &
Gamble. It is used for a cleaning solution and related products, and as "Mr. Clean Magic
Eraser", for a melamine foam cleaner.

According to Procter & Gamble, the original model for the image of Mr. Clean was
a United States Navy sailor from the city of Pensacola, Florida, although some people
may think he is a genie based on his earring, folded arms, and tendency to appear
magically at the appropriate time.

Mr. Clean's theme song, or jingle, has been around since the product's introduction,
initially sung as a popular-music style duet between a man (Don Cherry) and a woman
(Betty Bryan).