Business Baden-Württemberg 1 2011

4 197558 405008
Issue Eight / April 2011

Published by local global, 5 euros
ISSN 1865-0597
Baden-Württemberg
Where ideas work.
Business Baden-Württemberg
Clusters & INitiatives Teaching & Talents AFTER WORK
Where the heart of Germany’s Facing a global challenge: Silent and beautiful: The Swabian
Mechanical Engineering is beating Diversity Management at Daimler Alps and the High Rhine
At the “Automobilsommer 2011”

Baden-Württemberg celebrates its
most successful export product
A Passion
for Mobility
Your most
important reason for
choosing
Baden-Württemberg:
You.
It takes two to tango to create a good idea. And this is exactly what you would be doing if you
decided to unfold your professional future here in Baden-Württemberg. Jobs, quality of life, career and
a promising future – everything you could possibly hope for, here in Baden-Württemberg, „where
ideas work“, or so we would normally say.
But perhaps a better way of putting it would be to say that we can learn from you. We are looking
forward to having you here as well as helping you make your ideas and dreams come true, here in
Baden-Württemberg. Pay us a visit at: www.bw-jobs.de.
bw-jobs is an initiative of the Ministry of Economics of Baden-Württemberg aimed at securing the supply of qualified, specialist employees.
B usin ess B aden -W ürt t ember g
E dit or ial
Civil Society
and the
Economy
Baden-Württemberg has hit the headlines. Not on ac-
count of the figures that have enabled the Federal State
to emerge from the severest of economic crises. The State
has announced record export figures — an increase of 25
percent. The 150 billion Euros threshold was exceeded for
the first time in 2010.
No, the headlines generated by this particular land of
the economic miracle were political — the popular move-
ment opposing the conversion of Stuttgart Central Station,
Ideas need
the power
the alliance against continued use of nuclear power and
now the new coalition government. By its own admission
the latter feels particularly duty-bound to fall into line
with civil society’s wishes, as expressed by people power.
of networks.
Will civic participation and environmental aware-
ness be an impediment to or provide new momentum for
growth in Baden-Württemberg’s economy? Businesses
started gearing up for new challenges well before the
recent elections to the State’s parliament. Baden-Würt-
temberg‘s vehicle manufacturers and automotive regions
intend to retain pole position as far as electric mobility
and its field trials are concerned. On the issue of energy ef- Our more than 50 employees are committed to
ficiency the mechanical engineering sector is demonstrat- networking the creative industries with relevant technology
ing just how massive industry’s energy-saving potential is.
As far as renewables — water, wind, solar and geothermal sectors to create powerful synergies. By bringing
energy — are concerned, both the State government and together designers and IT experts, suppliers and users,
companies, including the recently “nationalised” EnBW, trendsetters and multipliers, developers
have set ambitious agendas.
Environmentally focused creativity, supreme engineer- and producers, researchers and investors, universities
ing skills, civic open-mindedness to new products and and companies, private sector and politicians, we
processes — will these three factors underpin green-in- help ensure the commercial success of innovative ideas.
spired growth in the sunny south-west of Germany? Will
the State even be a pioneering trailblazer like California
is in the USA? Being at the forefront of sustainable in- As Public Innovation Agency for ICT and Media,
dustrial production and new forms of mobility could pay MFG Baden-Württemberg has been strengthening
dividends for Baden-Württemberg’s economy. Rapidly Baden-Württemberg as an IT,
and globally. 8 media and creative location since 1995.
Hans Gäng
Editor-in-Chief
e
novativ
ing for in d services?
Search eas a n
hips, id us!
partners Talk to
MFG Baden-Württemberg mbH • Breitscheidstraße 4 • 70174 Stuttgart, Germany

Tel +49 711 90715-300 • info@mfg.de • innovation.mfg.de • twitter.com/mfg_europe
Business Baden-Württemberg
Content Issue Eight
Mannheim Ludwigsburg Heilbronn-Franconia Stuttgart

The progressive The Rhine-Neckar The Meeting- and Mann+Hummel: Germany’s first ever The Mechanical Engineering -
Mini-Metropolis Chamber of Commerce Convention destination Diversification of an Global Market Leaders’ the heart of industrial Germany,
page 26 and Industry: of the Rhine-Neckar automotive supplier Convention page 28
Upper Rhine Valley Focus on India Metropolitan Region page 30 page 14 Baden-Württemberg is
and MFG: Partners in page 27 page 53 competing to attract qualified
IT Internationalization human resources
page 24 page 12
Creative industries cluster
page 18
Schwetzingen Qatar Airways to Stuttgart
Everything revolves page 24
around asparagus F-Cell goes on a world drive
page 70 page 34
Bosch battery technology for
the world
Besigheim page 36
Komet: Entering the Ursula Schwarzenbart about
Chinese market Diversity Management
page 42 page 40
Consense Stuttgart: Impulses
for the building industry
Karlsruhe page 50
Learntec: venue for the Automobile Summer
education sector commemorates the invention
page 52 of the motor car
edubiz to on global page 56
HR strategies
page 52
Sindelfingen
MBtech: Thinking outside
Neckar-Alb Region the box, achieving a leading
The textile industry has position
deep roots — and a cluster page 38
page 16, 20
Esslingen
Festo’s Alfred Goll
on global HR strategy
page 12
Ortenau
Where working and living
go hand in hand The Swabian Alps
page 22 A landscape with
many fans
page 60
Black Forest
Traveling with vehicles
of the future
page 18
Ravensburg
Duale Hochschule:
An international study
South-West, High Rhine environment
Silent Beauty: page 44
Border-hopping to relax
page 70
Friedrichshafen
Klassikwelt Bodensee
and Electric Avenue:
A journey through time
page 58
04 B usin ess B aden -W ürt t ember g

B usin ess B aden -W ürt t ember g
Con t en t
06 Impressions Global Players, Local Heroes Meeting Point

10 Facts & Figures
74 Next Issue 30 Clear Water 48 Meeting the World
Mann+Hummel: Diversification Hannover Messe: Baden-Württemberg
Clusters & InitiaTives 32 Rapid Upturn was showcasing its innovative power
Manfred Wolf on Mann+Hummel’s 50 Green Buildings
12 The New War for Talents world wide ambitions Sustainability at Consense Stuttgart
Baden-Württemberg is competing to 34 Around the World in 125 Days 52 Learning Via Social Networks
attract qualified human resources Mercedes-Benz: F-Cell goes global Learntec inviting the education sector
12 “Talent Management is Key” 36 Invented for Life 52 Next Stop Karlsruhe
An Interview with Festo board mem- Bosch exports battery technology edubiz on global HR strategies
ber Alfred Goll on global HR strategy 38 Global Expertise in 53 Unique in Germany
14 Be Aware of Megatrends Automotive Solutions The convention center of the
Heilbronn-Franconia staged Global MBtech: The world beyond Daimler Rhine-Neckar region
Market Leaders’ Convention 38 “New Challenges” 54 Intersolar Europe
16 Intertwined With the Region MBTech presidents on e-changes Connecting the solar business
Neckar-Alb: The textile cluster 54 Calendar of Trade Fairs
18 New Networks TEACHING & TALENTS
Creative industries cluster AFTER WORK
18 Holiday with a Difference 40 “An Important Requirement
Black Forest: E-Traveling for Companies” 56 Celebrating Mobility
19 About IT2Rhine Daimler’s Ursula Schwarzenbart about Automobile Summer commemorates
20 Your Future is Our Business Diversity Management the invention of the motor car
Neckar-Alb: The fashion cluster 42 “I have put down roots here” 58 Klassikwelt Bodensee
22 Thinking ahead Komet: Michael Mäder in China Friedrichshafen: The Classics Show
Working and living in Ortenau region 44 Driving a Global Future 59 A Journey Through Time
24 Wet Welcome at Stuttgart Airport Ravensburg: How to study in an Modern cars at Electric Avenue
Qatar Airways flies to Stuttgart international environment 60 The Swabian Alps
26 “The Mini-Metropolis” 45 How-to guide to international careers? Unrivalled, genuine and completely
Mannheim: progressive city Mannheim DHBW symposium motivates natural: A landscape with many fans
27 The Rise of the Elephant 46 Between Germany and Armenia 64 Sleeping Beauty
Rhine-Neckar Chamber focusing India The Steinbeis University: Opening The High Rhine: Border-hopping
28 The Mechanical Engineering international perspectives between Lake Constance and Basel
Heart of Europe 70 White Gold
“Made in Baden-Württemberg” — a In Schwetzingen, every year in spring:
global mechanical engineering brand Everything revolves around asparagus
Imprint
Published by Editor-in-Chief: Translation: Subscription / Sales:

local global GmbH Hans Gäng Ralph Livesey-Wardle Andreas Bergmaier
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marketing@localglobal.de Cover Photo: TMBW
Daniela Sandmann
www.localglobal.de Print: Offizin Scheufele Business Baden-Württemberg
Andreas Breyer
ISSN 1865-0597
In cooperation with
Ministry of Economic Affairs
Baden-Württemberg
B usin ess B aden -W ürt t ember g 05

I mpr ession s
Spirit
Ingenuity – that’s what they say the Swabians and
Badener have.We take a look at the innovative mechan-
ical engineering sector in Baden-Württemberg.
C Festo
I mpr ession s
“Tüftler” and “Schrauber”

Ambitious engineers and
highly qualified techni-
cians are now meeting the
innovation and engineer-
ing challenge in the place
where the car was invented
125 years ago. They are
working hard to secure
the State’s mobility future.
The passion to generate
viable technical solutions
is the key factor driving
the State’s vehicle industry
forward. Premium quality
workmanship from Baden-
Württemberg is still a
genuine global benchmark.

I mpr ession s
Inspiration
The Swabian have a very ambivalent feeling
about the Swabian Alb. It is raw, it is capricious.
Like some of its inhabitants.
C Achim Mende
I mpr ession s
The Landscape
The Swabian Alps enable
you to get away from it all,
find peace and quiet.
Here you can stop off at a re-
ally cosy inn and regain your
overall sense of perspective
when you look across the
mountain ridges. People re-
turning from here often feel
as if they have been reborn.

Fact s & Figur es
Number One State

Facts and Figures about
Baden-Württemberg
Area and Population Administration

European average. Economy
› Baden-Württemberg is one of the › Foundation on: 25 April 1952 › GDP: 343,736

16 states of the Federal Republic of › Campaign sticker: “We can do everything › Baden-Württemberg is proud of support-
Germany and among the third largest except [speak] standard German.” ing a number of well-known enterprises
in both area and population › Parlamentary Elections of 27 March 2011 in the state, for example Daimler AG,
› Area: 35,751 km² (Percent/Seats) Dr. Ing. h.c. F. Porsche, Robert Bosch
Population: 10,745,000 inhabitants CDU 39/60 GmbH (automobile industry), Carl Zeiss
(both almost equivalent to all Greens 24,2/36 AG (optics), SAP AG (largest software
of Belgium) SPD 23,1/35 enterprise in Europe)
› Population Density: 301/km² FDP 5,3/7 › A study carried out by the Initiative for
› Population in proportion to › Baden-Württemberg is divided Social Market Economy (INSM) in 2007
Germany: 13.1% into 35 districts (Landkreise) and declared Baden-Württemberg was the
nine independent cities (Stadtkreise). “economically most successful and most
Both of them are grouped into the four dynamic state” among the 16 states
› Cities administrative districts:
Freiburg, Karlsruhe, Stuttgart, Tübingen › Disposable private-household income
(in million euros):
Mannheim › Neighbour Countries: Switzerland,
France, Austria 1995 160,557
Heidelberg
Neighbour States: Bavaria, 2008 223,073
Karlsruhe Heilbronn Rheinland-Palatinate, Hessia
› Baden-Württemberg is a state with a
Stuttgart traditionally low unemployment rate:
Tübingen Reutlingen 2005 7.4 %
Offenburg Ulm 2010 4.9 %
Freiburg
Lörrach Friedrichshafen
Konstanz

Foreign Trade Science, Research and Development
› Industry: export rate 2009: 36.4 % › Baden-Württemberg is at the unchal-

› Total exports (in billion euros): lenged European forefront in research.
1995 64.4 Nowhere in Europe is more money spent
2010 153.9 on innovations by research and develop-
ment departments Addressing
Global
› Ultimate destinations for exports: › Expenses for research and development
(in 2010 in million euros) amount to 4.2 % of the gross domestic
EU 27 81,410 product (BIP) — 1.6 % through vehicle
Players
USA 13,618 manufacturing
France 12,625 › Domestic applications for a patent
Switzerl. 12,623 2008: 15,081 (24.2 % relative to the
Netherl. 11,353 whole of Germany)
China 11,044 local global is focusing the new global chal-
› 500 patent applications are filed
Austria 9,243 lenges. In addition to magazines and websites
each year for every 1 million
Italy 8,528 inhabitants we are organizing and communicating your
BW conferences: We are the specialists for global
› Industrial structure in 2009 business.
EU
Others Machinery Our communciations solutions:

51.9 % 20.8 % Deutsche Messe
Education  Hannover Messe 1998-2011
 Partner Country Russia 2005
 Partner Country India 2006
Vehicle  Partner Country Turkey 2007
› Universities: Heidelberg, Mannheim,
construction  Partner Country Italy 2010
22.5 %
Karlsruhe, Freiburg, Konstanz,
Manufacturing of  Parner Country France 2011
Tübingen, Ulm, Stuttgart, Stuttgart-
equipment for electricity  CeBIT Flat World Forum 2009-2011
generation and Hohenheim plus eight DHBW-locations
distribution 6.8 % › Four of the nine German elite universities Foreign Trade
listed in the the national Competition  Deutscher Außenwirtschaftstag 1999-2011
of Excellence are located in Baden-  Global Connect 2008-2012
Württemberg  sourcing_asia 2004-2011

Logistics and Transportation  Asia-Pacific Sourcing 2007-2011
› Students in Baden-Württemberg:  Baden-Württemberg 2007-2012
› Baden-Württemberg has four aiports. Magazine Business Baden-Württemberg

1980 133,859
 Niedersachsen 2007-2010
The international airport in Stuttgart is 2010 275,005 Website, Magazine Niedersachsen Global
the sixth largest in Germany
 AFIDA, AUMA 2005-2010
› Baden-Württemberg’s railway system Exhibition Markets China, Central & Eastern
enfolds 3,400 km distance — equivalent Europe, Latin America
to the diameter of the moon Gastronomy
› Baden-Württemberg’s rivers Rhine
and Neckar are federal waterways. Baden-Württemberg is a gourmet mekka:
At their junction in Mannheim one 54 of its restaurants have received one or
of the most famous domestic ports in several of the coveted Michelin stars:
Europe is located www.localglobal.de
Baden-Württemberg 54
NRW 37
Bavaria 37
Berlin 12
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Clu st er s & I n i t i at i v es
N ew s & D at es
Silently from 0 to
100 in 3 seconds
The New War
for Talents
In its role as technical partner to
the French company Formulec,
DEKRA, the technical experts’
organisation, has unveiled a
revolutionary racing car.
The “EF01”, developed by For-
mulec in collaboration with other
well-known partners, is currently
the world’s fastest, 100 percent
electrically powered Formula racing
Baden-Württemberg is competing
car. This superfast car can accelerate
from 0 to 100 in just three seconds.
to attract qualified human resources
DEKRA’s technical experts are
adding their experience, which they
have acquired since 2010 as part
of their partnership with Formula
Everybody is happy when businesses of
Student Electric (FSE), the elec- Employer Branding
tric offshoot of Formula Student Due to an increasingly competitive land-
all sizes are able to grow. But that is not
Germany, to the new racing series. scape and demographic shifts, recruit- the case. HR executives at Baden-Würt-
This commitment and the partner- ing and retaining skilled workforce has temberg’s companies have to confront new
ship with Formulec are a portion of become quite a challenge for numerous challenges. If companies grow rapidly fol-
DEKRA’s e-mobility-related activities. companies. An initiative of the Federal lowing a crisis, they require the necessary
State communicates that the south-west human resources. Right now as well as in
of Germany is the ideal place to launch a
career with great prospects. a few years’ time. The “War to Attract Tal-
Blechexpo with ented Professionals” is hotting up around
Hybrid Technology
06.-09.06.2011,
Landesmesse Stuttgart
The 10th BLECHexpo and the 3rd

SCHWEISStec have a leading
“Talent Management is Key”
position in Europe. It holds second
place in the world rankings of trade Interview with Alfred Goll
fairs for sheet metal processing.
position in Europe. The fields of
“hybrid technology” has been Do you sense that the “war for talent” is
newly added to the nomenclature intensifying, in Germany at any rate?
for BLECHexpo 2011, because
material combinations are gaining We are noticing that the “war for talent” is
more and more significance in the hotting up, particularly as far as specialists
production process. The addition and engineers are concerned. We are still
of these topic makes good sense,
because the process sequence idea
able to fill all our vacancies; however the
is doubtless an important success process of recruiting people from the above-
factor for BLECHexpo, on which mentioned groups is taking more time. In
its entire concept is based, and this respect we are also very much aware of
which is also embodied in the how important Festo’s brand positioning in
concurrently promoted the jobs market is.
SCHWEISStec trade fair. In actual
practice, the sheet metal process-
“Our objective
ing and joining/bonding sequences
merge smoothly into one another
anyway, and thus the entire manu-
is to get our talented
facturing sequence for modules people to recognize added
benefit for themselves.”
and parts made of sheet metal and
profiles is clearly demonstrated
to interested parties at the event.
Alfred Goll, Festo AG
www.blechexpo-messe.de C Festo AG

Clust er s & I n it iat ives
E mploy er B r an din g
the world. This is what companies every- committed to a qualified human resources Germany’s most attractive employment
where are saying. Evens champions, such as initiative, which has four objectives: location for specialist and executive human
SAP and Festo, both of which are amongst › Boosting vocational basic and resources.” Thus for example joint recruit-
Germany’s top employers, are finding advanced training ment events are planned in cooperation with
that recruitment is not getting any easier. › Increasing participation in the labour Baden-Württemberg’s regional economic
Two years ago in this publication, Profes- force by older people, women and development organisations. An online jobs
sor Werner Faix from Steinbeis University people of an immigrant background market has been co-inaugurated — Bw-jobs.
challenged SMEs in particular to invest in › Increasing the number of graduates de is designed to enable the approximately
training and retaining specialist and ex- in the MENT professions (Mathematics, 15,000 vacancies in the MENT professions
ecutive human resources, despite the crisis. Engineering, Natural Sciences, to be filled more quickly.
He now feels vindicated. “Companies that Technology)
want to grow in emerging markets as well › Facilitating immigration by highly New Media for New Target Groups
require the appropriate resources right now, qualified professionals bw-i also promotes Baden-Württemberg
both here and in these target markets.” bw-i, Baden-Württemberg’s successful by targeting young professionals and ex-
business location marketing agency has ecutives at national trade shows and events
Boosting Vocational Training been commissioned by the Ministry of Eco- at universities throughout Germany. The
A tangible demographic trend now needs nomic Affairs to take a proactive approach careers portal XING is also used to flag
to be factored in too. All forecasts state that and provide momentum in both the local professional opportunities in the South-
there could soon be a serious shortage of en- and supra-regional labour markets. Her- West. And The Ministry of Economics is
gineers and technicians — in particular in bert Bossinger, a member of bw-i’s Board also breaking new ground in addressing
the SME sector, which does not really want of Management, describes how the initia- immigrants. Features on Turkish TV are
to compete with the big industrial groups tive intends to fulfil its objective of assist- specifically aimed at parents, to get them to
when it comes to paying salaries and wages. ing SMEs with recruitment. “We intend encourage their children to obtain school-
So action needs to be taken. And that is ex- implementing a whole range of measures leaving qualifications and take up appren-
actly the reason why the Federal State has to enable Baden-Württemberg to remain ticeships. 8
How is Festo addressing the challenge of also in Europe. We participate in a range of world by applying an internationally struc-
demographic change? different popularity surveys and proactively tured HR process and combine this with ac-
We have addressed the issue of demograph- communicate this in the jobs market using tion to foster this talent. Our objective is to
ic change for some considerable time now a range of different advertising methods. get our talented people to recognize added
and an award from the Federal Minister for Given the current situation I should like benefit for themselves and to identify their
Economics in 2007 enabled us to demon- to quote you two examples. In the Nether- opportunities within the company.
strate that we are taking broad-based action lands we are rated as one of the most popu-
to proactively tackle this problem. We view lar employers by “Great Place to Work” and Does Festo have a corporate culture that
the main challenge in the so-called MINT in Bulgaria we have been rated as a “Pre- can be communicated and put into practise
across national and cultural borders?
professions (Mathematics /IT/Natural Sci- ferred Employer” since the start of this year.
ences/Technology). We have a range of Furthermore we action a range of activities As a family business Festo has a distinc-
actionable measures in place to meet this in other countries, e.g. head-hunting at tar- tive corporate culture, where long-term
challenge, such as a corporate HR strategy, geted universities in Germany and abroad, thinking and innovation — but also the
head-hunting and graduate recruitment where we specifically contact students. Giv- awareness that it is our employees that en-
plus advanced training and qualification en this global challenge, Festo is attaching able us to differentiate ourselves from our
programmes. We also attach great impor- increasing importance to positioning itself competitors — all play a particular role. We
tance to people managing their health and internationally as an “Employer of Choice”. regularly conduct global employee surveys
achieving a satisfactory work-life balance. and then take action not only to commu-
What is Festo doing not only to recruit but nicate our culture but also to enhance it on
In Germany you are regarded as one also to retain and develop talented human a continuous basis. Indeed we regard this
of the most popular employers. resources?
as a distinguishing feature that sets Festo
How do you communicate this feedback to
foreign applicants?
Talent management is a key element of apart from other companies and also makes
our international HR strategy and our HR it such a successful business. 8
At this juncture I should like to partially management work will focus on this issue
contradict you. We are not only one of the during the next few years as well. We iden- For further information
most popular employers in Germany but tify the talent pool that we have around the www.festo.com

H eilbr on n -Fr an con ia
“What they do, they do extremely well”,

Best Practice: were words of praise expressed by Baden-
The SME sector
Global market leaders, of
Württemberg’s Premier Stefan Mappus
which there are a large during the Global Market Leaders’ Conven-
number in Heilbronn- tion. This event, in contrast to the World
Franconia often occupy Economic Forum taking place in Davos at
niche segments, employ the same time, is less theoretical and ad-
600 people, turn over 100 dresses the specific problems and character-
million Euros, are to 70
percent family-owned and
istics of medium-sized businesses.
exports represent 62 per- Many Medium-sized Businesses
cent of their total sales.
are Based in Heilbronn-Franconia
Indeed many of Germany’s approximately
1,500 global market leaders are benefiting
from the current upturn in the global econ-
omy and are even enhancing their current
positions of strength. Yet despite all the eu-
01
phoria amongst the approximately 300 del-
egates to this first-ever convention, caution
was called for. If there was a message that
current and potential global market lead-
ers were able to take away with them, then
it was that they could not afford to regard
their futures as being secure, based on the
status quo now.
“To do business successfully as a com-
pany is actually quite simple”, said Hans-
Jochen Beilke, CEO of EBM-Papst. “You
must listen to what your customers want
and you have to be aware of megatrends.”
Beilke is definitely in a good position to
talk. His company, which is committed
02
to the engine and ventilator business, in-
creased its sales between 1994 and 2009 by
Be Aware of an average of 13.2 percent per annum to the

current figure of 986 million Euros.
Great Challenges
Megatrends Yet it is not quite that simple, as strategy

expert Bernd Venohr found out from re-
search he performed. Of 218 medium-sized
global market leaders in 1994, 20 percent
The Heilbronn-Franconia region, have ceased to exist, due to bankruptcy or
restructuring, whilst 18 percent have lost
where many medium-sized businesses are their positions. The greatest challenges are
posed by changes in technology, shrinking
based, staged Germany’s first ever markets, over-estimation of corporate ca-
pabilities and disagreements within owner
Global Market Leaders’ Convention families.
The growing lack of qualified human re-
sources is also a risk, which Michael Hüther,

H eilbr on n -Fr an con ia
First-ever global market Many of Germany’s global The award ceremony at

leaders convention at market leaders are benefit- the global market leaders’
Heilbronn-Franconia ing from the current upturn convention
C Wirtschaftsregion C Wirtschaftsregion C Wirtschaftsregion
Heilbronn-Franken GmbH Heilbronn-Franken GmbH Heilbronn-Franken GmbH
Director of the Cologne Institute for Eco-

nomic Research, pointed out. A population
decline of up to 30 percent is anticipated in
“asToa docompany
business successfully
is actually
some regions. “Some 150,000 of the work-
ing population are lost to the labour market quite simple: You must listen
year on year”.
Hüther recommended three strategies to
to what your customers want
the convention delegates to counteract this and you have to be aware of
problem — increasing productivity by im-
proving the level of qualification, providing
clear incentives to and simplifying proce-
megatrends. ”
Hans-Jochen Beilke, CEO of EBM-Papst
dures for immigrants as well as increasing
work volumes in relation to annual working
hours and working lifetimes. His bottom
line: “Those companies that want to remain
global market leaders have to take changed
HR Policy requirements seriously.” 8
03
The Powerhouse:
Home of global market leaders
www.kirchgessner-kommunikation.de
hwk-heilbronn.de heilbronn.de heilbronn-franken.com
heilbronn.ihk.de regionalverband-heilbronn-franken.de wfgheilbronn.de
wfgonline.de wih-hohenlohe.de wmt-gmbh.eu
We are very pleased to be prominently recognised as an innovative and successful region with the highest
The global market leader trophy, exclusively concentration of global market leaders. If you are interested and would like to know more, please ask us.
conferred upon the Heilbronn-Franken region
and the region’s global market leader. Home of global market leaders: www.heilbronn-franken.com
T ex t ile I n dust ry
Intertwined
With the Region
The textile industry in the Neckar-Alb
region has deep roots
The Neckar-Alb region is located in the students can take degree courses for exam-
In the Heart of heart of Baden-Württemberg, south of ple in Textile Product Engineering /Tech-
Baden-Württemberg Stuttgart, and it is a major player in the nical Textiles, are located in Reutlingen
It is not just world-famous
fashion labels that have
pan-European textile sector. It is even and Albstadt-Sigmaringen. The region is
prospered in the long- Germany’s leading apparel manufacturing also home to some 220 textile and clothing
established Zollernalb region. For several years now technical tex- companies, such as Hugo Boss, MarcCain
textiles region, a number of tiles have also been making major inroads Trigema, Rösch, Sanetta and Einhorn.
specialist technical textiles into the market. A large number of compa-
manufacturers are located nies now generate an impressive amount of A Long Tradition
here, too. Germany is the
world’s leading exporter of
value-added in this segment. “The Neckar- The barren soil of the Swabian Alps was
technical textiles, followed Alb region is very well-positioned in the sheep farming country for a long time.
by the USA and China. textile sector. 60 percent of Germany’s For this reason there was always a plenti-
apparel manufacturing capacity is located ful supply of wool, a perfect foundation for
TEXT Daniela Sandmann here. We have benchmark facilities that the textile industry to establish. There were
others simply cannot compete with. The around 72 master linen weavers on the Alb
factory outlets in Metzingen — the outlet in 1732, and a spinning mill was estab-
city par excellence — are one example. And lished in Reutlingen in 1828. Nowadays,
the likes of Hugo Boss and MarcCain have there are now more than 60 techtex busi-
implemented sales strategies, which serve nesses located in the region. They develop
as paradigms and are emulated by other and manufacture products for the automo-
firms”, is how Dr. Stefan Engelhard, Head tive, medical and aerospace sectors.
of “Innovation and Environment” at Reut-
lingen CCI describes the textile region. The Technical Textile Innovation
strength of this economic zone lies in the Close cooperation with regional automo-
interaction of the various textile segments, tive, mechanical engineering and medical
which in the Neckar-Alb region also in- technology clusters is a key location ad-
cludes manufacturers of textile machinery vantage for the forward-looking technical
and chemical additives. This network is textiles market in the Neckar-Alb region.
of major importance to the manufacturing A hitherto unirivalled innovation is located
and innovation process. The textile machin- in Albstadt-Lautlingen on the Zollernalb:
ery manufacturing and textile subcontract- Groz-Beckert’s textile-reinforced concrete
ing infrastructure in Neckar-Alb is ideally bridge. This structure highlights the po-
suited to deliver innovations. A range of tential of technical textiles, as this textile-
research organisations and universities, reinforced concrete bridge is considerably
specializing in the textile industry, such as lighter and more durable than conventional
Albstadt-Sigmaringen University, where ferroconcrete bridges. At a length of ap-
proximately 100 metres the bridge is the
longest of its kind anywhere in the world.
Designed as a footbridge, it consists of
six prefabricated sections, each featuring
a maximum length of 17.20 metres and a
superstructure height of just 43.50 metres.
A major advantage that textile-reinforced
concrete bridges have in comparison to
16 B usin ess B aden -W ürt t ember g C MarcCain

T ex t ile I n dust ry
From cotton yarn to the Mattes & Ammann The headquarters

finished T-shirt — everything manufacture seating fabrics of the textile company
happens under one roof for trains like the ICE MarcCain
C Trigema C Mattes & Ammann C MarcCain
conventional solutions is that textiles are

not susceptible to corrosion. All in all, this
textile-reinforced concrete bridge can be
regarded as a first-class technological in-
novation — and it’s very impressive to look
at. This flagship project is intended to il-
lustrate what modern textile manufactur-
ing is capable of and also serves as a signa-
ture landmark for Albstadt and the region
as a whole. Many other sectors besides the
construction industry, e.g. the medical
and environmental engineering sectors,
the automotive industry or the mechanical
engineering sector, are set to increase their
use of technical textiles. Companies in the
01 02
Neckar-Alb region can only benefit from
this trend. The “Expertenforum Textil” — a
network which enables people in the tex- A380”, Prof. Dallmann, Vice-President of
tile business and professionals working at Reutlingen University, explains that the
universities and research organisations in ultra-modern A380 widebody jet consists
the Neckar-Alb region to communicate, to around 40 percent of technical textiles.
also plays an important role. The market The vehicle manufacturing industry in par-
for technical textiles can be segmented into ticular makes major use of textile products
medical, mobility, protective, industrial from the Neckar-Alb region. Manufacturers
and functional textiles. include Gaenslen & Völter or Raiss-Textil.
Medical Textiles Protective Textiles
There is a wide range of textiles for medical Ever since, clothing has protected us from
and orthopaedic requirements on the mar- the elements. However, these days it can do
ket, ranging from uniform clothing as used so much more. Protective clothing facili-
in doctors’ surgeries via cleaning textiles tates human freedom of movement and at
03
through to stents, vascular implants and the same time guards against hazards such
bandages. Products also include operating as heat or injuries. Such textiles are fre-
theatre sheets, dressings and bedding. Spe- quently used in sport, for example in fenc-
cial fibres and finishes are used to manufac- ing outfits. Protective clothing is also used fabrics or functional-finish apparel. They
ture these products. A large number of tex- extensively in many professions, such as the are defined as textiles which are structured
tile enterprises in the Neckar-Alb region, fire brigade, the police or the armed forces. along physiological lines and are primarily
e.g. Mattes & Ammann or Peter Müller, are And such clothing is frequently developed designed to protect the human body against
active in this segment and cooperate closely in the Neckar-Alb region, for example by moisture. Ideally, they do not let water or
with the local medical engineering sector. Fuchshuber or Seiz. air to pass through from the outside, yet fa-
cilitate the expulsion of water vapour, e.g.
Mobility Textiles Industrial Textiles in the form of perspiration. Mountaineers,
Mobility textiles are used for all modes of Existing applications of textile products winter athletes, runners or cyclists — there
transport. The first items you would think are just as varied as industrial production is hardly any group of sportspeople which
of in this respect are seatbelts, airbags and itself. Some examples from the Neckar-Alb doesn’t attach importance to functional
seating fabrics, such as those manufactured textile region include Reutlingen-based clothing. The necessary know-how for this
by Mattes & Ammann, which manufactures Kullen GmbH & Co. KG, which manufac- “smart” clothing is based for example on
seating fabrics for trains. Yet textile tech- tures industrial brushes. Companies such as the Hohenstein Institute’s skin and climate
nologies are increasingly being applied to Villforth also manufacture industrial tex- models. Manufacturers of functional appar-
load-bearing components. In his presenta- tiles. Functional finish textiles are also re- el in the Neckar-Alb region include Erima
tion entitled “From the artificial vein to the ferred to as weather-proof fabrics, breathable and Uhlsport. 8

Cr eat ive I n dust r ies Clust er / Z uk un ft smobilit ät
New Networks
Creative industries cluster
Baden-Württemberg
Baden-Württemberg is well positioned for networked strategies. The goal of the Crea-
IT and creative industries. A glance at a few tive Industries Cluster Baden-Württemberg
statistics and some resident companies veri- is to build a strong network for employees
fies: traditional publishing houses are na- in South-West Germany’s cultural, crea-
tive to southwest Germany, as well as inno- tive and ICT industries”, says Klaus Haasis,
vative multimedia and interactive agencies. CEO of MFG.
C MFG
Baden-Württemberg boasts a broad-based
and highly diversified agency scene, several Identifying Potential and
New Networks successful games companies and leading Intensifying Exchange
Strong partnerships and interaction designers. Numerous specialist The Creative Industries Cluster is a power-
dynamic networks are service providers for spatial communication ful initiative that will cast a spotlight on
more and more impor- and 3D visualisation likewise operate in the the industries’ enormous potential and po-
tant. As public innovation
agency for ICT and Media,
region. sition Baden-Württemberg as a leading lo-
MFG serves as successful cation for creative industries. Regular infor-
networker. In the areas of
Innovations Occur at the Interfaces mation — for example concerning financing
ICT and creative industries Innovations in the ICT and creative sectors options, start-up projects or sponsorship
MFG offers gained know- frequently occur at the interfaces between programmes — and matchmaking events
how to already existing
different disciplines and user industries. will establish dialogues even between dif-
initiatives and networks,
establishes new dialogues Right here the Creative Industries Clus- ferent sectors. A more intensive exchange
between sectors. ter Baden-Württemberg comes in. In the will help IT, media and creative enterprises
context of this initiative, MFG Baden- in the southwest optimise their existing
Württemberg and about 50 partners are value creation processes, so that new prod-
networking the sub-sectors of Baden-Würt- ucts and services can be developed and mar-
“successful
Tomorrow’s most
business
temberg’s cultural, creative and ICT indus-
tries systematically to strengthen the sector-
specific and interdisciplinary dialogue.
keted jointly with partners. The cluster is
funded by the Baden-Württemberg Minis-
try of Economic Affairs with resources from
“The boundaries between traditionally the European Regional Development Fund
models will be based on distinct business fields and sub-sectors such (ERDF). 8
networked strategies.
Klaus Haasis, CEO,
” as print, film, software and games are be-
coming increasingly blurred as a result of
digital value chains. Tomorrow’s most suc-
For further information
Philipp Oswald, Cluster Manager,
oswald@mfg.de
MFG Baden-Württemberg cessful business models will be based on www.innovation.mfg.de
Future Mobility
Schwarzwald Tourismus
GmbH (STG) was kicked
Holiday with a Difference
off 2011 by initiating Ger-
many’s only pilot project
Traveling with vehicles of the future
looking at mobility in the
future and has already STG is offering a one-week holiday pack- and KONUS — the Black Forest’s free bus
began to create the future
of the tourism industry.
age from 30.07 to 10.09.2011 in Baden- and rail travel scheme. Visitors can head for
Württemberg, which focuses entirely on tourist attractions, enjoy the clean air and
climate- and environment-compatible stay overnight in environmentally friendly
mobility. Visitors can travel as they please accommodation. Packages combining mo-
through the attractive Black Forest coun- bility and activities will be provided. 8
tryside almost silently and certainly in a For further information
green, carbon-neutral manner using cli- www.zukunftsmobilitaet.info
mate-compatible cars, Segways, e-bikes www.zukunftsmobilitaet.de

IT 2R h in e
Pushing “Glocalisation”
Internationalization of the IT sector calls
for more foreign language competence
Future Strategy
MFG Baden-Württemberg
and IHK Zetis develop
joint future strategies for a
successful IT region in the
Upper Rhine Valley
In the framework of a current study, which

is scheduled to run for three years, IHK
Zetis GmbH, a subsidiary of the Palatinate
region’s Chamber of Industry and Com-
merce specialising in innovation projects,
and MFG Baden-Württemberg, Public
Innovation Agency for ICT and Media, are
investigating competitive factors relevant
for the successful expansion of the Upper
Rhine IT region. The first — but also unex-
pected — outcome of the survey is that even
though English is the lingua franca in the
IT industry, linguistic barriers that inhibit
economic relations in the three-country
border area of Germany, France and Swit- C MFG
zerland continue to exist.
In the opinion of the experts, the no- its kind to date. The objective of the initia- it in good stead, for example, in the execu-
tion that fluency in English is the most tive, which is being financed by the Euro- tion of a so-called Delphi survey. This scien-
important door-opener to markets, careers pean Union, is to successively improve the tific technique has already been successfully
and knowledge appears to be only partially general underlying conditions for the Up- employed by MFG on a previous occasion
accurate. The survey has yielded a more per Rhine Valley’s IT industry and encour- in its pioneering research project FAZIT
subtly differentiated picture of the Upper age the region’s development as a strong (www.fazit-forschung.de). 8
Rhine region: the general tenor among IT and competitive ICT location. MFG Baden- For further information
firms in the border triangle is that the use Württemberg is supporting the IT2Rhine www.it2rhine.de
of, say, French and German on an equal network as a partner and coach. MFG’s www.innovation.mfg.de
footing not only makes sense but is actu- broad methodological knowledge has stood www.zetis.de
ally essential, because it creates business op-
portunities. Companies with a multilingual
leaning report up to 20 percent more orders
in practice. About IT2Rhine
MFG: Partner and Coach The European Union’s several excellent universi- over 2000 companies in the
“INTERREG IV A Oberrhein” ties and globally renowned ICT industry. Together, they
This “glocalisation” — the desire to com- funding programme sup- IT companies. Collabora- hope to point the region
bine globalisation with linguistic identifi- ports the efforts of the Up- tion in the ICT sector in this in a bold, new direction
cation in the respective local region – gives per Rhine region to further three-country border area of for the future. Numerous
rise to specific educational and further train- strengthen its position as a France, Germany and Swit- international events are
ing needs. In future, one of the chief aims European centre for infor- zerland is now being given being organised in France,
mation technologies. For a lasting boost under the Germany and Switzerland
must therefore be to strengthen the foreign many years now, the Upper umbrella of IT2Rhine. The during the life of the project
language competence of IT specialists. Rhine Valley has enjoyed project is actively supported (2009 to 2011).
The study was initiated by IT2Rhine, a a reputation as an interna- by fifteen institutions and
tri-national network that is the only one of tional IT pioneer, as home to IT networks, representing

N eck ar -A lb
Neckar-Alb is the region in

the south west of Germany
within Baden-Württemberg
close to Stuttgart, Munich
and Zürich
C Standortagentur Tübingen - Reut-
lingen - Zollernalb GmbH
give the textile region Neckar-Alb a great

Textile Cluster Neckar-Alb advantage. The total Textile cluster of the
The textile and fashion region of some 220 companies has more
industry is a key economic
factor of the Neckar-Alb
than 15,000 employees. A great benefit
region. Driven by straight is the presence of manufacturers of textile
brandings, new selling machines in the region, the main one be-
concepts, conclusive ing STOLL, and in particular producers of
logistic solutions and chemical auxiliaries like CHT R. Beitlich.
technically demanding
products, the regional Textile Visions
companies meet the chal-
lenges of globalisation. Technical textiles are applied in various
fields and exhibit sustainable potential.
They provide mobility, improve medical
technology, facilitate environment friend-
liness and make industrial processes pos-
Your Future sible. The carbon-based light and strong

construction used in Formula 1 cars will
be integrated to a greater extent in car
is Our Business manufacturing. Medicine can be provided

smoothly by shirts through skin. Innovative
structures of buildings will be realised. For
these and other future challenges technical
Home of fashion and technical textiles textiles are essential.
A Strong Network
The textile region Neckar-Alb has a dy-
Over the past years the textile cluster at Albstadt-Sigmaringen University or namic network: manufacturers, especially
Neckar-Alb has grown strongly: A large “Transportation Interieur Design” at Reut- of knitwear, are in close contact with the
number of companies made extensive in- lingen University. important dyeing and finishing sector.
vestments in this location, often many mil- Exchanges with the making-up and the
lions of Euro. To face future challenges new Textile Region Neckar-Alb machinery companies are also essential to
training possibilities have been created, like Neckar-Alb is the region in the south west improve products. In addition the regional
the bachelor course “Technical Textiles” of Germany within Baden-Württemberg producers of auxiliaries are a vital element
close to Stuttgart, Munich and Zürich. The of the network in the Neckar-Alb region:
federal state Baden-Württemberg is fa- Chemical auxiliaries bring advanced proper-
mous for the Black Forest, Lake Constance, ties to the products. All together they build
Heidelberg and big companies like Mer- an important connection: This interaction
cedes, Porsche, Robert Bosch and SAP. Best guarantees that the technical textiles com-
known in the Neckar-Alb region is the tex- panies of Neckar-Alb region are the right
tile company Hugo Boss. The Outlet City partner for challenging products. 8
Metzingen as well as the university city of
Tübingen and the Swabian Alb are other
touristic highlights of the area with some For further Information
700,000 inhabitants. Standortagentur Tübingen -
Reutlingen - Zollernalb GmbH
Interacting Branches Petra Viktoria Brenner
Automotive, mechanical engineering, elec- Hindenburgstraße 54
72762 Reutlingen, Germany
tronics, medical technology and the textile Phone: +49 7121 201-180
industry are the most important industries. Fax +49 7121 201-4180
C Hugo Boss The interaction between the branches and e-mail: info@neckaralb.de
Hugo Boss Headquarter in Metzingen the close contact to the regional universities www.neckaralb.de

We don’t just follow the latest
fashion trends. We set them.
Neckar-Alb –
A Trendsetting Region
• Degrees in textile design for tomorrow’s
trendsetters.
• Direct vicinity to major labels including
HUGO BOSS, Marc Cain or Mey.
• Internationally recognized manufacturers
of textile machines, needles and textiles
on site.
• Optimum prerequisites for fashion and
textile companies.
www.neckaralb.de
www.kinderbetreuung-neckaralb.de
www.bildungsportal-neckaralb.de
W RO
Ortenau shares a 60 kilom-

eters border with France and
new bridges over the Rhine
guarantee quick access
C WRO GmbH
The first time visitor to the Ortenau — the

A Pretty Place to Live region between Basel and Frankfurt — will
Homeland is there where probably not recognize the region’s eco-
memories and thoughts
are at home. And when
nomic prowess. Offenburg, the largest city
Hubert Burda, native of Of- and capital of the Ortenau, counts about
fenburg, stands at the top 60.000 inhabitants. And even though the
of the Media Tower and Ortenau with its 1,861 square kilometers
looks out over the Rhine is the largest county in Baden-Württem-
Valley, wherein the Orte-
nau region lies, it must be
berg, only 420,000 people live here. But
true when he says: “There low unemployment, a vibrant economy and
is only one other valley in high quality of life draw an ever increasing
the world that was and is number of people to live and work in the
as innovative as here: Sili- region.
con Valley in California”.
Quick Access
The magazine “Stern” ranked the region
among Germany’s best places to live and
to invest. The latest trend: French citi-
zens are increasingly moving to the Orte-
nau — drawn to the region by attractive
jobs and low real estate prices. After all, the
Ortenau shares a 60 kilometers long border
with France and new bridges over the Rhine
guarantee quick access.
With the 6-lane motorway A5 and the
ICE and French TGV-high-speed train line
three of the most important traffic arteries
run through the region. The river ports in
Kehl and Strasbourg enable the easy trans-
port of heavy and bulk goods, while the re-
gional Airports in Lahr, Baden-Baden and
Strasbourg an the international airports in
Thinking ahead
Frankfurt and Basel ensure quick connec-
tions. The arrival of the TGV-Est in Stras-
bourg was celebrated on both sides of the
Rhine — Paris now being just a quick two
hour train ride away. This excellent infra-
The economic region of Ortenau: Where structure attracts many companies to the
Ortenau.
working and living go hand in hand … Strength Through Unity
But in today’s competitive environment,
companies demand more than just excel-
lent transport links. The region’s universi-
Facts Without the people and the companies in the Ortenau region .... ties in Ortenau and Strasbourg, the Euro-
pean capital, currently count approximately
› the airbags of Daimler, Ford and BMW would not be sure to go off (PWO) 60,000 students. The number of students
› there would be no Gotthard Tunnel in Switzerland (Herrenknecht)
› the Airbus and Boeing aircrafts would be poorly maintained (Hydro)
continues to grow, while the study courses
› the doors of Berlin’s Reichstag and those of the Strasbourg EU Parliament would not have are targeted to the needs of local companies.
been bazooka-proof (Blasi) In addition, comprehensive support for ex-
› there would be no FOCUS and only one Hamburg monopoly (Burda) isting and future investors is provided by

W RO
The Badische Stahlwerke is The Ortenau is proud Products “Made in the

one of the most productive of its mechanical Ortenau” can be found all
electric steel plants engineering companies over the world
C WRO GmbH C WRO GmbH C WRO GmbH
the Wirtschaftsregion Offenburg / Ortenau

(Economic Region Offenburg / Ortenau;
WRO). The communities of the Ortenau
and more than 150 of the region’s larg-
est companies have joined together in the
WRO to make outsiders aware of the excel-
lent opportunities available in the region.
The WRO region, is the economic core
of the Upper Rhine a most significant site
for industry and commerce in the country.
Proud Engineers
Yet far more people in the Ortenau region
work in the mechanical engineering and
construction fields — more than twelve
01 02
thousand. This diversity is characterized by
companies that have experienced great suc- the Guangzhou metro network in China, or
cess by means of their niche strategy, even the 4th Elbe River Tunnel in Hamburg, Ger-
to become world market leaders. Whether many — almost everywhere tunnels are con-
it has to do with the manufacturers of structed by using mechanized techniques,
commercial dishwashers such as Meiko or Herrenknecht machines are being used.
Hobart, or the motor home manufacturer Embedded in this environment is the
Buerstner: Their strong market position University of Offenburg, which is consid-
has been acquired through great innova- ered to be one of the most reform-happy
tion and customer proximity. Brand names and innovative universities in all of Ger-
known by everyone come from here: From many. Only by profiting from the techni-
Vivil to Weberhaus and on to sanitary ware cal infrastructure of the university can the
by Duravit, which is sold mainly in foreign transfer of technology to the companies take
countries and continually becoming more place successfully through the development
successful. of new applications in collaboration with
The Ortenau is proud of its mechanical professors and students as, for example, in
03
engineering companies. Products made in the production of prototypes.
the Ortenau can be found almost anywhere The innovative force in the region, how-
in the world. Be it Zehnder radiators or ever, can most visibly and vividly be sensed ernhöfe, an open air museum that consists of
Herrenknecht. Take the example of Her- in the media landscape. The Burda Hold- up to 400 year old farmhouses and presents
renknecht: Established in 1975, the coming, now Hubert Burda Media, is not only how people used to live and work in Black
pany has become the world leader in tun- the largest employer in the Ortenau region Forest farmhouses; but also castles such as
neling solutions. Be it the Gotthard base but acts, due to its variety of business fields the Schloss Staufenburg in Durbach.
tunnel in Switzerland, the construction of and skills, also as an impetus and locational Naturally, the Ortenau region does
factor for the region. not include all of the Upper Rhine Valley,
Herrenknecht has become Nature and Tourism which is advancing to become a European
model region, along with the Alsace and
the world leader in tun- Even though the Ortenau has successfully North-West Switzerland. In any case, with
branched out into new sectors, forestry six million people and 175 billion Euros in
neling solutions. Be it the remains important for the region. With economic strength — so weighty as Nor-
Gotthard base tunnel in 84,000 hectares covered with forests, the way — the Ortenau region is far more than
Ortenau is the biggest timber supplier in just a piece of the Rhine Valley. 8
Switzerland or the construc- Baden-Württemberg. And the beautiful
tion of the Guangzhou metro Black Forest is one of the reasons for tourists
to come. Besides the Black Forest itself, the
Manfred.Hammes@wro.de
network in China. region has many attractions:The Vogtsbau- www.wro.de

Qatar A irway s
Wet Welcome at Stuttgart Airport

Qatar Airways launches flights to Stuttgart
Qatar Airways is the only Gulf carrier and enhance our presence in Germany, clearly
Route Start-Up in Stuttgart Five Star ranked airline to operate services proving how important this dynamic mar-
Qatar Airways celebrated to Stuttgart, establishing vital links be- ket is for Qatar Airways, Al Baker said.
the launch of scheduled
tween this highly important German auto- “Stuttgart, as an attractive business location
flights to Stuttgart follow-
ing the arrival of its inau- motive centre and rest of the world through and driving force behind Germany’s strong
gural service from Doha convenient connections via its Doha hub. economy, is a destination of great appeal
to the Capital of Baden- Stuttgart becomes the airline’s fourth and potential for Qatar Airways. The State
Wuerttemberg, Germany’s German gateway and represents the first of Qatar has one of the fastest growing econ-
sixth largest city and one step in capacity increases across Germa- omies in the world and we are delighted to
of the country’s economic
powerhouses.
ny during March 2011, when additional link the two dynamic powerhouses with
flights to Frankfurt and Munich will be non-stop flights, fostering business and
introduced. The Berlin route remains daily tourism ties. This is the start of a busy week
non-stop from Doha. for Qatar Airways in Germany. In three
days’ time we will increase the number of
Up in the Air flights between Doha and Munich from
On board the maiden flight to Stuttgart daily to eleven flights a week. And towards
was Qatar Airways’ Chief Executive Of- the end of the month, our Frankfurt route
ficer Akbar Al Baker, who led a high-profile will be upgraded from 10 to 13 flights a
delegation, including the German Ambas- week with some of the services operated
sador to Qatar, Mrs Anne Ruth Herkes, and by our flagship Boeing 777 aircraft. All in
key media from across the Gulf. Following all, frequency of flights between Qatar and
the touchdown of Qatar Airways’ inaugural Germany will rise from 24 to 34 flights a
flight QR937 at Stuttgart Airport, the air- week, our biggest ever capacity increase to
craft was welcomed by a dramatic water sa- Germany in such a short timeframe.”
lute and met by senior airport officials and Stuttgart Airport Chief Executive Of-
local dignitaries. ficer Professor Georg Fundel added: “For
“We are delighted to add Stuttgart to travellers from Stuttgart, Qatar Airways of-
our international route network and further fers excellent travel options to a wide range

Qatar A irway s
Qatar Airways’ inaugural

flight to Stuttgart — the
airline’s fourth German
gateway — arrives to a tradi-
tional water salute.
in the European Union. The introduction of

thrice-weekly non-stop flights to Stuttgart,
together with the airline’s additional Ger-
man frequencies will take the total number
of flights between Qatar and Germany from
24 to 34 services each week.
Being Connected
The Stuttgart route is operated with an
Airbus A319 aircraft featuring eight seats
C Flughafen Stuttgart in Business Class and 102 in Economy. The
aircraft is equipped with the state-of-the-
of over 60 attractive destinations. The new For visitors to Germany, Stuttgart is an art Oryx Entertainment system offering
route via Doha is highly customer-friendly ideal gateway for business or leisure trips individual TV touch screens in every seat
as it is a quick and convenient connection with the Black Forest and the beautiful and over 700 audio video entertainment
to the entire Gulf region and destinations Lake Constance among the key attractions. options.
beyond. As gateway to this region, Stutt- The Stuttgart service comes at a time of The aircraft also features OnAir mobile
gart Airport looks forward to welcome trav- high economic activity between the State of telecommunication technology allowing
ellers from the Middle East and elsewhere, Qatar and Germany. Germany is the second passengers to send and receive SMS and
and thanks Qatar Airways for its commit- largest exporter to Qatar, and Baden-Wuert- MMS messages, as well as browse the web
ment to include Baden-Wuerttemberg into temberg takes up a major part of the grow- using their internet-enabled mobile device.
its route portfolio.” ing trade exchange. Recently, Qatar made Stuttgart becomes the award-winning air-
headlines through its investment vehicle line’s 99th destination and fourth new route
An Ideal Gateway for Business in renowned German companies such as of 2011. In January, the airline expanded
Passengers from Stuttgart and the sur- Stuttgart-based automobile giant Porsche. its European presence with the launch of
rounding area can connect through Doha As a major exporter, Baden-Wuerttemberg scheduled flights from Doha to Bucharest,
International Airport to an exciting range is well-known internationally for its strong Budapest and Brussels. With Stuttgart, Qa-
of business and leisure destinations across manufacturing industry and innovative tar Airways now flies to 25 cities across Eu-
the Middle East, Africa, Asia Pacific and medium-sized companies, and has pro- rope, representing 25 percent of its global
South Asia. pelled itself to the seventh largest economy coverage.
The Syrian city of Aleppo becomes the
carrier’s 100th destination, being launched
“attractive
Stuttgart, as an
business location
on April 6. On June 5, Qatar Airways will
commence flights from Doha to the Iranian
city of Shiraz, followed by daily flights to
and driving force behind Venice on June 15, the airline’s third desti-
nation in Italy. On June 29, Qatar Airways
Germany’s strong economy, will make its first entry into Canada with
thrice-weekly flights to Montreal. Today,
is a destination of great Qatar Airways operates a modern fleet of 94
appeal and potential for aircraft to 99 diverse cities across Europe,
”
Middle East, Africa, Asia Pacific, South
Qatar Airways. Asia and North and South America. The
airline has more than 200 aircraft on order
Qatar Airways Chief Executive
Officer Akbar Al Baker
worth over 40 billion US dollar. 8
Al Baker has guided the airline into
the aviation industry’s premier league For further information
C Qatar Airways www.qatarairways.com/de

Man n h eim
“diversity
Cultural and religious
is characteristic of our
city. Where else would you
find a mosque in the city centre,
located next door to a Catholic
church, in which a former
Multi-cultural Heart of the
Metropolitan Region
Protestant clergyman conducts
The city sandwiched
between the Rhine and the
Neckar is superbly placed in
guided tours?
Dr. Peter Kurz, Mayor
”
a number of respects.
termining where municipal action should

focus and develop issues such as education,
culture, business and the economy, integra-
C Stadt Mannheim tion, an urban mind-set and participation of
“The Mini-
the citizens. In this respect the city is very
ambitious. Mannheim wants to become a
“metropolitan model of co-existence”. This
is a particular challenge, given that 37 per-
Metropolis”
cent of Mannheim’s population has an mi-
gration background: people from around
170 different countries continue to leave
their mark on the city. Do people have any
preconceptions? This is practically impossi-
ble in a city like Mannheim. Therefore not
The grid-plan city of Mannheim only does a glance at the city’s history dem-
onstrate that integration and tolerance have
is one of the five most innovative, most always been part of the fabric of Mannheim
society. “Multiculti” — almost everybody
progressive cities in Germany from Mannheim, when asked to describe
their city, lists that as one of its advantages.
Driving Urban Development
Mannheim already has one huge fan — its you soon realise that Mannheim has a lot to Forward
mayor, Dr. Peter Kurz. He extols the virtues offer. For example did you know that not Mannheim appreciates its diversity and
of his city as follows. “I always call Mannhe- only bicycles, tractors and cars are “made in regards it as an opportunity. The the crea-
im “the mini-metropolis”, because it pro- Mannheim”, but also the elevators? Or that tive sector is one of the businesses that
vides all the amenities of a major city, yet is Mannheim is a primary and secondary edu- Mannheim is focusing on and in which it
of a manageable size and does not feature the cation role model — the current schooling intends to play a pioneering role by provid-
anonymity prevalent in major metropolitan system is derived from Mannheim’s 1901 ing targeted assistance. The city’s range of
regions. Mannheim is a city where you can system — and that one of Baden-Württem- skills also includes medical technology, en-
live and work. People can find and achieve berg‘s first all-day primary schools was set ergy & environmental engineering as well
their own personal work-life balance here. up in Mannheim in 1998. Did you know as manufacturing and process technology,
The city is green, is located on two rivers, that you can study pop music in Mannheim whilst regional strengths — the automotive
provides an exceptional range of cultural and become a “pop academic”? Or that the industry, chemicals and logistics — are to
activities, has excellent shopping facilities, city has its own music industry start-up be enhanced as well. This is the intention
great surroundings with a well-developed centre? expressed in Mannheim‘s economic policy
public transport network and features a strategy, which was agreed at the beginning
melange of different cultures. Mannheim is Practical Quality of Life of 2010 — also as part of Change2. Man-
a city of science and research, creativity, a In order to meet current and future chal- nheim is therefore positioning itself as a dis-
superb spot to make something of your life, lenges, Mannheim has initiated an exten- tinctive business location and concentrates
a career stepping stone and a great place to sive urban development process. The city on those sectors, in which it has been in the
settle down.” put its Change2 programme in place in forefront ever since. 8
If you take a look at life in the city, at its 2008 with the objective of achieving seven
history, its flair, its future plans and projects, strategic goals by 2013. They are key to de- www.mannheim.de

IH K R h ein -N eck ar
The Rise
of the Elephant
The Rhine-Neckar Chamber of Commerce Promising market
and Industry Sets Focus on India The Rhein-Neckar Chamber

of Commerce and Industry
supports the member com-
panies which are interested
in expanding into the Indian
region. The Centre of Compe-
India: One of the Fastest tence for India of the Rhine-
The Weinheim-based The „lightning of the lamp“, Neckar Chamber of Com-
Growing Markets
Freudenberg Group is one was part of the opening merce and Industry offers
India’s economic success
of many companies of the ceremony of the Centre of special advice to companies
story continues. Together
region that are active in India Competence for India which look for information
with the Chinese dragon
C IHK Rhein-Neckar C Manfred Rinderspacher about this growing market.
the Indian elephant is the
world’s second fastest
growing economy.
T ex t : Ulla Cramer
Dr. Hans-Jochen Hüchting , First Vice

President of the Rhine-Neckar Chamber
of Commerce and Industry and head of the
Joint Committee on Foreign Affairs of the
three Chambers of Commerce and Industry
in the Rhine-Neckar Metropolitan Region,
is convinced: “Companies and entrepre-
neurs have shifted their foreign trade strat-
egies to include India in their long-term
focus.” Numerous companies in the Rhine-
01 02
Neckar Metropolitan Region are already
active in the Indian market. Products from
BASF and the Freudenberg Group have offers expert information on India. Since can profit from one-on-one consultations in
added great value to India’s world famous September 2010, the Chamber has expand- case of special inquiries. A comprehensive
minicar — the “Tata Nano”. Also the Wall- ed its services to offer its members the full and up-to-date service is available online.
dorf-based software giant SAP, another of range of services of a Centre of Competence “By setting up the Centre of Competence
the region’s most prominent companies, is for India. “Being the first of its kind in for India, the Chambers of Commerce and
present in India. SAP has located large Re- southern Germany, the Centre of Compe- Industry in the Rhine-Neckar Metropolitan
search & Development and Global Services tence will host annual business events dur- Region provide consulting and support for
& Support centers in India — second in size ing which people will receive detailed infor- all four BRIC countries,” says Hüchting.
only to the one at the Walldorf headquar- mation on key developments in the Indian “The Palatinate Chamber of Commerce
ters. More than 4,300 software specialists market,” says Sabrina Weigold, head of the and Industry specialises in China and Bra-
in Bangalore and Gurgaon contribute to all Centre of Competence team. Together with zil, while the Rhine-Neckar Chamber of
areas of the company’s product value chain Gabriele Borchard, she serves as the Rhine- Commerce and Industry has now added the
including Research & Breakthrough Inno- Neckar Chamber of Commerce and Indus- newly established Centre of Competence for
vation. try’s point of contact for all questions and India to its longstanding Centre of Compe-
The Rhine-Neckar Chamber of Com- inquiries concerning India. The team keeps tence for Russia.” 8
merce and Industry supports its member interested companies posted on issues such
companies in setting up businesses and/or as import regulations and trade fairs. It also
expanding into the promising Indian mar- offers valuable advice to those searching for Gabriele Borchard, Phone: +49 621 1709-131
ket. Already in 2007, the Chamber was in- the matching local distributor, suitable lo- gabriele.borchard@rhein-neckar.ihk24
cluded into the India Desk Network of the cations, and personnel. Besides topics such Sabrina Weigold, Phone: +49 621 1709-130
German-Indian Chamber of Commerce that as starting a business in India companies sabrina.weigold@rhein-neckar.ihk24.de

Mech an ical E n gin eer in g
The Mechanical
Engineering Heart
of Europe
“Made in Baden-Württemberg” — a global
C Schäffler KG
mechanical engineering brand
Thanks to its long-standing traditions and contractors, customers as well as research
Locational advantage a strong domestic mechanical engineer- and training organisations. More than 50
The heart of the German ing market, Germany is Europe’s leading percent of all German machine tool and
mechanical engineering
industry beats in Baden-
manufacturer of machinery. The mechani- precision tool manufacturers are based in
Württemberg. Companies cal engineering sector incorporates more Baden-Württemberg. The State has a pool
based here have achieved than 19,000 companies, employing around of highly qualified human resources, whilst
leadership status in global 912,000 people. At turnover of around 174 science and business are closely interlinked.
markets. billion Euros, Germany accounts for around
a third of pan-European sector sales. Export Ratio: 75 Percent
T ex t : Daniela Sandmann
Baden-Württemberg is the centre of the At total sales of 55 billion Euros, an in-
German mechanical and plant engineering crease of ten percent compared with 2009,
industry. The high level of concentration Baden-Württemberg accounts for 32 per-
of mechanical engineering companies in cent of the German mechanical engineering
Baden-Württemberg enables other sectors sector. In Baden-Württemberg mechanical
of industry to benefit. At an annual aver- engineering is very much an SME-based
age headcount of 275,000, the mechanical sector. 60 percent of all employees work
engineering sector is one of the industries for medium-sized businesses. 65 percent
The German mechanical
in the south-west of Germany with the of companies employ less than 100 people.
engineering industry highest rates of employment. No other 20 percent of Baden-Württemberg’s work-
increased production, com- Federal State features such a high rate of ing population is employed by companies
pared with the previous year concentration of industrial businesses, sub- such as Robert Bosch GmbH, Voith AG,
® Statistisches Bundesamt, VDMA Tognum AG or TRUMPF GmbH + Co.
KG. Small- and medium-sized mechanical
chart Production forecast for the real machine production engineering companies are based in Baden-
Württemberg, from where they export
15 their products all over the world. The prod-
10.6
10 8.8 10.0* ucts manufactured here benefit from strong
6.7 7.0 6.0
5 4.2 3.6
5.9 5.7
4.4 demand both in Germany and abroad. In
0.4 1.5 2010 exports were estimated at 123 billion
0
-0.9 -0.4 Euros (2009: 110.9 billion Euros). The ex-
-5 -2.7
port ratio in 2010 increased to 74.8 percent
-10 (2009: 73.6 percent).
* forecast
-15 Dynamic Pace of Growth
-20 -24.6 Continues in January
-25 At the beginning of 2011 practically all the
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11* important sectors of industry in the south-

Mech an ical E n gin eer in g
The industry was able to The mechanical engineering More than 50 percent of all
increase its production by sector incorporates around German machine tool are
8.8 percent in 2010 912,000 employees based in Baden-Württemberg
C SMS AG / 2005 C Deutz C Reis
west benefitted from the positive business

climate. In January 2011 they increased
production, compared with the previous
year. “Order intake in the mechanical en-
gineering sector continued on its dynamic,
upward path in January. Particularly grati-
fying was domestic demand at 58 percent
and demand from abroad at 60 percent.
Baden-Württemberg: the Centre of
theMechanical Engineering Industry
Large-scale plant projects provided added
momentum to “bread-and-butter” business
that was going well anyhow. In a three-
month comparison (November-January)
01 02
only three sectors posted comparatively
low negative rates”, was how the VDMA’s
chief economist, Dr. Ralph Wiechers, com- The concentration of engineers, scientists
mented on results. At 59 percent Baden- and technicians here is extremely high. The
Württemberg’s rate of growth is once again most important universities, as far as me-
13 percentage points higher than in the chanical engineering is concerned, include
rest of Germany. Order intake in Baden- the universities of Karlsruhe and Stuttgart
Württemberg’s mechanical engineering as well as the universities of applied sciences
sector increased in real terms by 45 percent in Aalen, Esslingen, Karlsruhe, Pforzheim,
in 2010, which is higher than the German Ravensburg-Weingarten and Ulm. 15,231
average of 36 percent. students in Baden-Württemberg are cur-
According to calculations by the State rently doing degree courses in mechanical
Office of Statistics manufacturing growth engineering. Baden-Württemberg is there-
increased by 15.5 percent in Baden-Würt- fore positioned above the German average.
temberg, significantly more than in the rest
of Germany at 8.8 percent. In the second Baden-Württemberg — a Superb
half of 2010 the Baden-Württemberg me- R&D location 03
chanical engineering sector had again cre- Baden-Württemberg can boast a wide
ated 2,500 new jobs. range of high-performance, innovative re-
search activities covering all aspects of me-
Cutting-edge Technology from the chanical engineering. Nowhere in Germany
Mechanical Engineering Sector is more invested in mechanical engineering
Cutting-edge technology is the hallmark research and development than here in the
of Baden-Württemberg’s mechanical engi- South-West.
neering sector. The South-West features the The R&D infrastructure is supported
highest level of machine-tool manufactur-
ing skills concentration of any Federal State.
Machine tools currently account for around
and enhanced by the commitment to inno-
vation of the mechanical engineering sector.
A large number of high-ranking research
“canBaden-Württemberg
boast a wide range of
a third of global production engineering
market volumes. Machine tool manufactur-
institutes in the State address a wide range
of mechanical engineering issues. Organisa-
high-performance, innovative
ing is a source of momentum and is there- tions include the major research institution, research activities covering
fore an important partner to the entire me- the Karlsruhe Institute of technology (KIT)
chanical engineering sector as well as to the as well as DLR centres and a large number all aspects of mechanical
automotive, electrical and aerospace indus-
tries. Baden-Württemberg makes every at-
tempt to create its own qualified workforce.
of Fraunhofer and Max Planck Institutes
plus research facilities at universities and
universities of applied sciences. 8
engineering. ”
Dr. Ralph Wiechers, VDMA’s chief economist

G lob al P lay er s,
L ocal H er oes
N ew s & D at es
New Markets
Filtration specialists
Mann+Hummel are
developing membrane
Clear
filters for water treatment
at their Ludwigsburg
Daimler and Bosch headquarters. As part of
its growth and diversifica-
Join Forces tion strategy, the Group
is extending its business
Daimler AG and Robert Bosch GmbH
activities and setting up a
plan to expand their long-standing
second development team
Water
partnership and cooperate in the
in Singapore.
development and production of elec-
tric motors for all-electric vehicles in
Europe. The companies have signed
a letter of intent and begun negotia-
tions to establish a 50:50 joint venture
that should be concluded in the first
half of 2011.
Both companies aim to accelerate
development advances in electric
motors as well as to make accord-
ant synergies accessible. Joint
Diversification of an automotive supplier
production should start in 2012. It is
envisioned that the electric motors
developed will be used in Mercedes-
Benz and smart electric vehicles from At its Ludwigsburg headquarters, filtra- burg and application development in Sin-
2012. Subsequent sales to other au- tion specialists Mann+Hummel develop gapore — will be to open up further fields
tomakers are to be handled by Bosch.
The joint activites will be located
membrane filter elements for the effec- of application for membrane technology for
in the greater Stuttgart area and in tive and cost-effective treatment of water. Mann+Hummel. The teams will look into
Hildesheim. Membranes represent the heart of water automotive and non-automotive applica-
treatment systems. Membrane technology tions and benefit from the plastics-process-
www.bosch.com, www.daimler.com
uses a mechanical separation procedure to ing know-how built up over the decades.
carry out filtering, consumes less energy Mann+Hummel entered the water fil-
than traditional thermal systems, gives tration market in 2009 and took over of
a better filter performance and takes up Singapore membrane specialists Ultra-Flo
less space. Hollow plastic fibres made by Pte. Ltd. in 2010. As a result, the company
Mann+Hummel remove more than 99.999 expanded its technology base and product
percent of bacteria thanks to highly devel- portfolio and used reference products to
oped membrane technology, and deliver a pave the way towards accelerated market
consistent water quality. Membranes de- penetration. “The expansion of interlinked
veloped in the future will provide effective development capacity in Singapore/Lud-
resistance against germs and viruses. wigsburg is another important step for our
growth and diversification strategy,” says
Further Applications Manfred Wolf, President and General Man-
The Water division is headquartered in Sin- ager Automotive + Industrial Business. “We
C IBM gapore. It is here that the Group is setting want to further growth at all levels within
First Female Leader up a second research laboratory, enabling the group and realize a disproportionate ex-
their membrane experts to support pro- pansion of the non-automotive sector. The
IBM has appointed Martina Koederitz
as CEO of its German subsidiary IBM
duction and sales on-site. This will include filtration market has a worldwide volume
Deutschland GmbH effective from further development of current ultrafiltra- of around 40 billion euros, of which auto-
4 May 2011. Koederitz, 47, was re- tion membranes for decentralised sewage motive and automotive-related applications
sponsible for the business with small treatment plants, development of nanofil- account for only approximately 23 percent.
and medium-sized enterprises (SMEs) tration membranes and the corresponding Machine and power plant construction ac-
and with partners of IBM Deutschland modules, for example for drinking water count for around nine percent. Water treat-
and is now chief of the sales depart-
ment of the company. Koederitz will
applications, and further development of ment amounts to almost a quarter of the
replace current CEO Martin Jetter current systems into highly modular units total volume, with this showing a strong
who will become the new strategy to which — similar to a modular assembly upward trend. We want to make the most
chief at IBM headquarters in the US system — pre- and post-treatment units for of this potential and explore new fields of
state of New York. Jetter, 51, will also example for the chlorination of water can be application as well.” The percentage of sales
join the supervisory board of IBM
connected easily for longer preservation. for the non-automotive business is expected
Deutschland.
One task for both development divi- to grow more than the equivalent figure for
www.ibm.com/de/de/ sions — advanced development in Ludwigs- the automotive business, which is currently ›

G lobal Play er s, Local H er oes
Man n +H ummel
about Mann+Hummel
The Mann+Hummel Group product portfolio includes process engineering and

is a development partner air filter systems, intake industrial manufacturing
and original equipment manifold systems, liquid sectors the company’s prod-
supplier to the international filter systems, cabin filters uct range includes industrial
automotive and mechani- and cylinder head covers filters, a series of products
cal engineering industries. made of plastic with many to reduce carbon emission
Employing 11,800 people integrated functions for the levels in diesel engines,
at 41 locations world-wide, automotive industry, as membrane filters for water
the company achieved well as filter elements for filtration and water systems.
turnover of 1.67 billion vehicle servicing and repair.
Euros in 2009. The Group’s For general engineering,
C Mann+Hummel

Man n +H ummel
Mann+Hummel filtering An eye on new applications The long lines of the walter
laboratories in Ludwigsburg for the industry filtering elements
C Mann+Hummel C Mann+Hummel C Mann+Hummel
01 02 03
› at around 90 percent. “In the medium term,

the automotive series production, the auto- Rapid Upturn
motive aftermarket and the non-automotive
sectors are each set to account for a third of Manfred Wolf on Mann+Hummel’s
our turnover.”
“Increasing industrialisation and a
growing population in Asia are leading to a
world wide ambitions
constant increase in water consumption and
water pollution,” says Ulrich Winter, Man- Did you imagine back in 2009 that filtration segments. Of course we want to
aging Director of Mann+Hummel Singa- Mann+Hummel would emerge so quickly grow in all markets and business segments,
pore. “One of the many advantages with our from the crisis? How resilient do you believe and disproportionately more so in Asia. Our
systems is their very straightforward opera- current market trends are, what objectives intention is that Asia accounts for some 25
do Mann+Hummel have for 2011?
tion. Well-trained specialist personnel are percent of sales; that figure is currently be-
few and far between in many parts of Asia, The rapid economic upturn surprised eve- low 20 percent. The prerequisites and op-
but these are also unnecessary for operation rybody. Who would have thought that the portunities already exist. Vehicle frequency
of our systems. After Southeast Asia, we are automotive sector would make the transi- in Asia is to some extent below ten cars per
targeting the NAFTA region and Europe tion from short-time working to full em- 1000 inhabitants. In Western industrialised
as markets for our water filtration systems. ployment and then straightway to overtime countries frequency is 400 to 600 vehicles,
More stringent legal requirements, a gen- working so seamlessly? In 2010 we gener- depending on which markets you look at.
eral shortage of water and even the need to ated record sales of more than 2 billion Eu- In China and India in particular the gov-
increase product quality, in industries such ros. In 2011 we are continuing where we ernments are supporting economic growth
as pharmaceuticals, medicine or electronics, left off, even though the trend will not be by investing billions of dollars in major
all lead to an enormous demand for reliable quite as dynamic as last year. We want to infrastructure projects. These countries are
and cost-efficient water treatment.” grow further. Our objective is to double our building roads, airports, ports and much
Examples of customer groups pur- 2009 sales figure to around 3.4 billion Eu- more. Therefore the market potential for
chasing Mann+Hummel water filtration ros by 2018. our filtration solutions is correspondingly
systems include local authorities, the oil high. We have located one of our portfolio’s
and gas industry, electric power plants, What role does Asia play in the group’s relatively new business units, water filtra-
the food industry, the construction indus- progress? Will China and India continue to tion, in Asia, in Singapore. And for good
drive Mann+Hummel’s growth in the future?
try, the mining industry and many more reason. The growing world population
besides. Mann+Hummel also supplies More than a third of the world’s population combined with increasing industrialisation
products suitable for use in disaster zones. live in China and India — we regard Asia as means that water treatment and water re-
Mann+Hummel Singapore donated these a key growth market! Indeed both in the cycling are now key issues. We are observ-
water treatment systems. 8 vehicle business and in non-automotive ing both these megatrends in Asia. Other

Man n +H ummel
growth markets include Eastern Europe, project that is also supported by the Fed-
NAFTA and Brazil. eral State of Baden-Württemberg. We
provide apprenticeships for students at the
What role does local content play in Baden-Württemberg Cooperative State
Mann+Hummel’s global operations — and University and collaborate with other uni-
what status do your facilities in Baden-
Württemberg have within your global
versities, either in the form of lectures or
manufacturing network? student projects, such as Formula Student.
One example at an international level is
Our customers operate worldwide and our collaboration with Tongji University
expect the same from their partners. in Shanghai. Exciting challenges ranging C Mann+Hummel
Mann+Hummel first ventured abroad at the
end of the 1950s, and to this day we have
always maintained a presence in the same
from engine sound design via building
prototypes and addressing issues of ther-
modynamics through to the fields of bion-
“vehicle
One third of sales from the
manufacturers, one
markets as our customers. This customer ics and biomaterials, internationality and
focus has proved to be a major advantage. a group-wide management development third in the vehicle spare parts
We have the internal corporate infrastruc-
ture and above all qualified human re-
programme are standard features that our
employees take for granted. Yet we offer
market and one third outside
sources to enable us to execute international
customer projects at an international level.
them so much more — we really encourage
our people to work abroad and this provides
the automotive industry.
Manfred Wolf, CEO Mann+Hummel
”
There are very few filtration specialists that us with a major benefit. We give qualified
have this capability. It is a major benefit to employees responsibility and the scope to
our customers that we are able to perform be creative and of course expect them to sales from the vehicle manufacturers, one
localisation work directly on site and manu- meet our standards. We are large enough third in the vehicle spare parts market and
facture locally. And one more key factor to enable our employees to pursue careers at one third outside the automotive industry,
must be taken into account. If you consider home and abroad. And we are small enough for example in water treatment and other
our high-volume air filters or our air in- to enable employees to make the content of industrial applications.
take systems — it soon becomes clear that their specific jobs exceptionally diverse, be
it makes little business sense to transport proactive and apply their own ideas, there- What synergies with conventional industrial
these products over long distances for any by enhancing their career experience. business do you hope to achieve in this
segment?
length of time. Decentralised manufactur-
ing is a must, given our size and portfolio. How much importance do you attach to We are au fait with doing business with in-
Our head office in Ludwigsburg functions diversification into new segments, such dustrial customers, whose requirements are
as environmental engineering and water
as the primary factory for certain defined technology? What proportion of group sales
quite different to those of automotive cus-
products, processes and procedures. and profits do you wish to achieve in non- tomers. They have other customization re-
automotive segments in the medium term? quirements, different batch sizes and there-
How do Mann+Hummel recruit and retain fore different production requirements, and
the specialists and executives required in We currently generate 85 to 90 percent of we, as suppliers, require completely differ-
those growth markets, where sustained
rates of growth have intensified the “battle
sales in the automotive sector. The global ent sales structures and logistics systems to
to attract talented people”? filtration market is worth around 40 billion cater for such customers. Mann+Hummel
Euros per annum. The automotive sector are very much aware of this and have the
We establish contact with potential em- accounts for around a quarter of this figure. facilities in place. We have been a success-
ployees at a whole range of different levels Water filtration/treatment accounts for al- ful market player for 70 years. Other tech-
and invest resources to try to get children most a further 25 percent. Other filtration nical advantages that we have include our
and teenagers — and especially girls — in- markets also include the packaging, elec- specialist filter know-how and our synthetic
terested in technology. For example we col- tronics, pharmaceutical and food industries. materials handling skills. We have been
laborate with schools on a number of teach- We investigate which segments are worth- processing high-tech plastics for more than
ing and mentoring projects, for instance while entering. Our objective is to grow 20 years, and water filtration membranes
the virtual enterprise, New Dimension in all the segments we operate in. We are are also made of high-tech plastics. 8
Mann+Hummel GmbH, staffed by pupils aiming for disproportionately high growth
at Ludwigsburg’s Erich Bracher School. We in non-automotive segments. The intention For further information
are involved with the “Jugendbegleiter”, a by 2018 is to generate around one third of www.mann-hummel.com/water

F-Cell
On 29 January 1886 Carl Benz applied

Zero-emission for a patent (Number 37435) for his three-
Three Mercedes-Benz wheeled “gas engine-powered vehicle” and
B-Class, featuring a local thus put down the first marker for a com-
zero-emissions electric
drive system powered by pletely new form of mobility. 125 years
a fuel cell, set out from later Daimler AG is not only using this
Stuttgart on a 125-day date to celebrate the past and highlight the
drive around the world. milestones in motor car history but also to
The three B-Class F-CELLs provide tangible perspectives on mobil-
are to drive across four
continents and through
ity in the future. As they travel a 30,000
14 countries, starting and km route, the three Mercedes-Benz B-Class
finishing in Stuttgart, F-CELLs are designed to demonstrate that
where the “world comes they handle safely and reliably in a wide
full circle”. Mercedes-Benz range of different road and climate condi-
is using F-CELL World tions. “125 years after the invention of the
Drive to demonstrate how
well-engineered fuel cell
motor car, we regard the B-Class F-CELL as
technology is and how suit- being representative of its reinvention”, is
able these vehicles are for how Dr. Dieter Zetsche, Chairman of the
everyday use. Daimler AG Board of Management, de-
scribes the significance of this innovative,
fuel-cell-powered vehicle. “This hitherto
unique round-the-world trip in roadworthy,
fuel-cell-powered vehicles once again shows
that we have more than enough pioneering
spirit for at least a further 125 years’ worth
of innovations.”
Zero-emissions Mobility
Fuel-cell-powered electric vehicles combine
C Daimler AG the benefits of long range with short refu-
Around the
elling times. They can therefore facilitate
both zero-emmission mobility locally in
conurbations as well as over long distances.
Furthermore, a fuel-cell-powered drive sys-
World in 125
tem can be applied to other types of vehi-
cles, e.g. city buses. Mercedes-Benz iden-
tified this potential at an early stage and
back in 1994 unveiled NECAR 1, the first
Days
vehicle to be powered by fuel cells. Since
then Mercedes-Benz has made substantial
progress in developing this technology
and from an engineering perspective it has
meanwhile really come of age. Thus, in the
F-Cell world drive by Mercedes-Benz case of the B-Class F-CELL, for example, all
the relevant development and manufactur-
ing standards governing serial production
were applied for the first time to an elec-
tric vehicle featuring a fuel cell. All F-CELL
components comply with Mercedes-Benz’s
stringent quality, reliability and service
life standards. In staging F-CELL World

F-Cell
From Stuttgart to Paris: The Refuelling stop: Renewable energy

F-Cell vehicle finally arrived the vehicle driving meets zero emmission
at Paris on 31st January emission free during the trip
C Daimler AG C Daimler AG C Daimler AG
Drive Mercedes-Benz wants to demonstrate

the high degree of maturity that fuel cell
technology has achieved and highlight its
global potential. At the same time this trip
around the world also highlights a major
challenge – hydrogen supply infrastructure.
“This type of electric-powered mobility
can only be actioned extensively if there is
a demand-based network of hydrogen fill-
ing stations in place. The objective must
now be to pool resources to put this filling
station network in place”, says Dr. Thomas
Weber, the Daimler AG Director in charge
of Group Research & Mercedes-Benz Cars
Development. “We have done our home-
01 02
work — the B-Class F-CELL impressively
demonstrates what contribution fuel-cell- Asia, to the Chinese city of Shanghai. The
powered electric vehicles can currently fuel-cell-powered vehicles will travel across
make to mobility in the future. This vehi- the Eurasian continent, via the Chinese
cle facilitates local zero-emissions motoring capital Beijing, through the Kazakh cities
both over short and longer distances. This of Almaty and Astana, as far as Moscow,
is what our F-CELL World Drive initiative covering a distance of more than 10,000
is designed to demonstrate”, Dr. Thomas kilometres. This is a route Mercedes-Benz
Weber affirms. is already very familiar with. In 2006, 33
Mercedes-Benz E-Class travelled through
4 Continents, 14 Countries and these regions already as part of the “E-Class
30,000 Kilometres in 125 Days Experience”, but in the opposite direction
The tour kicked off in Stuttgart on 30 Janu- from Paris to Beijing. On the final few legs
ary, initially heading south via Paris, Barce- the route passes through Northern Europe.
lona and Madrid to the Portuguese capital, The vehicles will head from St. Petersburg
Lisbon. That’s where the vehicles departed in Russia via Finland to the Swedish capital,
03
European territory and continued their Stockholm. The Norwegian capital, Oslo, is
journey by plane to the Eastern USA. The also part of the route, before the vehicles re-
route now extends right across the conti-
nent of North America, heading westwards
from Fort Lauderdale in Florida along the
turn via Denmark to Germany, where the
tour will include a stopover in Hamburg.
After a further 70 days on the road the 125-
“mobility
This type of electric-powered
can only be actioned
Gulf of Mexico to Los Angeles in California. day tour will finish back in Stuttgart at the
From there, F-CELL World Drive is sched- beginning of June. extensively if there is a
uled to head north along the US West Coast
as far as Vancouver in Canada. After about The Infrastructure Challenge demand-based network of
a month on the road, covering a distance of The development of an extensive hydrogen hydrogen filling stations in
more than 7,500 kilometres, the vehicles filling station infrastructure for fuel-cell-
are due to leave North America to continue powered electric vehicles is a key factor in place. The objective must now
their tour in Eastern Australia. Starting in
Sydney, the B-Class F-CELLs will travel
whether this technology has a commercial
breakthrough. There are currently about
be to pool resources to put this
more than 5,000 kilometres along the fifth
continent’s southern coast to Perth, with
200 filling stations around the world where
fuel-cell-powered vehicles can be refu-
filling station network in place.
Dr. Thomas Weber,
”
en-route stopovers in Melbourne and Ad- eled. Given this patchy supply network, Member of the Board of Management
elaide. The final intercontinental transfer demand-based supply of hydrogen for the of Daimler AG
on this round-the-world tour will then take tour vehicles represents a major logistical Group Research & Mercedes-Benz Cars
F-CELL World Drive to the continent of challenge. 8 Development

G lobal Play er , Local H er oes
SB Li Mot ive
Electric Car Batteries

The project focuses on de-
veloping and manufactur- Invented
for Life
ing high-energy-density
cells and battery systems
for electric vehicles.
Innovative battery technology

for the “Big Three”
Lithium-ion batteries
The US vehicle manufacturers GM, Ford North American vehicle manufacturers at
and Chrysler have commissioned a subsidi- a pre-competitive stage, to ensure that we
The functional principle behind ary of the world’s largest automotive sup- provide optimum quality and safety as far
lithium ion cells is that, during plier, Bosch, to develop batteries for electric as battery technology is concerned”, said
a charging process, a lithium vehicles. “We are proud that we are able to Peper. “The manner in which we have per-
ion is deintercalated from the
play a role in developing innovative tech- formed in a range of electric vehicle projects
oxidic transition metal oxide,
moves through the electrolyte nologies for the US market as part of this demonstrates our ability to harmonise what
component and the separa- forward-looking partnership between the we develop with our clients’ expectations
tor, and is intercalated (taken three major US vehicle manufacturers”, said and thereby provide innovative and cost-
into stock) between graphite Reinhard Peper, CEO of SB Limotive North effective products”, Peper added.
layers. This means that no America and Cobasys LLC.
hazardous metallic lithium is
This joint project focuses on developing New Battery System for GM,
produced. This procedure is
reversed when discharging the and manufacturing high-energy-density Ford and Chrysler
lithium-ion cell; and is defined cells and battery systems for electric vehi- Cobasys is a subsidiary of SB Limotive, it-
in literature as the “rocking cles. SB Limotive‘s objective is to increase self a joint-venture between Bosch and the
chair” principle, meaning that energy density levels by 50 percent within Samsung Group that produces batteries for
it is reversible. A lithium-ion the next three years. “This joint project electric and hybrid vehicles. Cobasys’ mis-
cell can therefore be charged
and discharged on numerous
with USABC enables us to match our sion is to develop lithium-ion cells and con-
occasions. developments with the requirements of figure a 40 kWh-capacity battery system to
function as a technology demonstrator. 8
www.sblimotive.com
The new
innovative
battery system
C SB LiMotive

burda
direkt services
We are the WRO:
50 communes
IHK, HWK, Ortenaukreis
150 companies
40 000 employees
10 bn euro sales volume

MB t ech
Global Expertise in
Automotive Solutions
MBtech’s engineers always think outside the box: the company has
achieved a leading position in the worldwide automotive market
The center of the MBtech Group GmbH engineers always think outside the box: The
Beyond the Daimler Group & Co. KGaA is located in and around Sin- development and consulting services are
Knowledge pays off. The
global and technological delfingen, there are another ten branches closely interlinked along the entire automo-
transformations in the throughout Germany. Despite the local tive value chain.
automobile industry de- association, the MBtech Group regards The MBtech brand combines all of its
mand know-how and new itself as a global player. The company has products and services into four segments:
solutions. MBtech provides achieved a leading position as a successful MBtech vehicle engineering, MBtech pow-
both on a worldwide-
basis. Successfully and
engineering and consulting service provider ertrain solutions, MBtech electronics solu-
for numerous customers in the worldwide automotive market. In tions and MBtech consulting. Regardless
beyond the Daimler Group. the year 2010 the MBtech Group employed of whether components, systems or mod-
The Presidents, Werner approximately 2,600 people worldwide at ules, whether new development or produc-
Kropsbauer and Hartmut locations in Europe, North America and tion planning, vehicle integration, design
Tresp, in an interview Asia and generated a turnover of 300 mil- or testing: MBtech supports automobile
about the perspectives for
automotive expertise.
lion euros — a growth of 25 percent in manufacturers and suppliers beginning
comparison to the previous year. MBtech’s with the detailed specification onward to
“New Challenges” MBtech

Provides Support For E-Mobility
Presidents MBtech Group:
Hartmut Tresp
and Werner Kropsbauer
C MBtech
MBtech belongs to the Daimler Group. We repositioned ourselves three years ago.
Who are the external customers for whom Since then we have successfully established
MBtech, as a group subsidiary, provide and constantly continued to develop our
know how?
competencies in the field of e-mobility in
We support our customers, namely compa- all of our segments. We have more than
nies from the international automotive in- 650 employees working in the electrical
dustry, with the unique combination of de- and electronics fields and more than 100
velopment and consulting know-how — in employees active in e-mobility. As such
the product development process and also we provide our customers with highly suc-
throughout the entire product life cycle. cessful support when implementing the
Our customers are first and foremost broadest range of alternative drive systems
automotive OEMs in Germany and Europe projects.
and also in the USA and Asia. Some of our The increasing amount of electron-
customers are cooperation partners with ics and the increasing electrification of the
Daimler and other OEMs. powertrain are also presenting OEMs with
Which active role does MBtech play in
new challenges with regard to the EMC
electromobility and new drive systems? validation. Our third EMC testing center,
Do you — as with almost the entire vehicle the new EMC hall in Mönsheim — one of
industry — have to reposition yourself? the most advanced testing facilities in the

MB t ech
MBtech’s innovative vehicle “Identiface” — a new front

concept study MBtech design display which pro-
REPORTER vides customizable options
C MBtech C MBtech
the development, calculation and testing

onward to series maturity. MBtech com-
bines these engineering competencies with
tailored consulting services. The goal is to
enable customers to rapidly and efficiently
realize innovations — so that they can keep
up with the international competition and
the sustainable mobility.
Identiface and REPORTER
Premiere in Geneva: At the Auto Salon,
the MBtech Group presented the “Identi-
face” — a new display which provides the
first interactive and customizable options
for passenger vehicle front design. The ob-
01 02
ject of the application: The Identiface on
the visionary Rinspeed BamBoo electric
vehicle study remains easily visible during another highlight. MBtech’s designers and cles with great success. The REPORTER
the day thanks to state-of-the-art LCD LED engineers used the MBtech REPORTER’s makes MBtech’s combined full-vehicle
technology while its ability to display per- Identity Light as an inspiration. MBtech competence transparent by means of the in-
sonal messages from virtual networks such presented the innovative vehicle concept novative design, the mobile solar top on the
as Twitter or Facebook on the vehicle is study at last year’s IAA Commercial Vehi- pick-up see-through model. 8
“provider
We are a top service
for the
vancing into related fields outside the auto-
motive industry. At the same time, MBtech
is also advancing innovations along the path
our customers. MBtech offers its employees
worldwide exciting and diverse tasks and
projects on the cutting edge of technology.
toward emission-free mobility. Intensive and interdisciplinary project work
international automotive The classic BRIC states, Brazil, Russia, wordwide provides our employees with
industry. ”
Hartmut Tresp, President MBtech Group
India and China are also a powerful force of
growth in the automotive branch and are
thus extremely important for us.
good chances of internal advancement, e.g.
as a project manager.
In addition, we also offer continuous addi-
tional training — for both the professional
world — enables us to fulfill all of the re- What role do the locations in and also for personal development.
quirements for testing the electromagnetic Baden-Württemberg play in all of this? Naturally, the classic automotive know-how
compatibility of current and future vehicle The core of our know-how is located in the locations in Stuttgart, Mannheim and Ulm
generations. competence center in Baden-Württemberg. are also relevant with regard to the highly
In many of our international projects we trained specialists.
As a global player you are active on the draw on the expertise of our local core team.
world markets. Where do you see focal
“employees
This means that the project work is per-
areas for growth?
formed in an international cooperation with We have more than 650
We see ourselves as a top service provider
for the international automotive industry.
the teams on-site with the customer.
working in the
Our consistent customer orientation has How does MBtech safeguard the minds
and the talents that are needed for future
electrical and electronics fields
enabled us to earn a leading position in the
market, which we now aim to expand. growth both nationally and worldwide? and more than 100 employees
For MBtech dynamic and customer-orient-
ed growth and worldwide expansion are
important. As such, we aim to continue ad-
After an intensive familiarization phase our
employees can rapidly take on responsibil-
ity — in projects, in direct contact with
active in e-mobility. ”
Werner Kropsbauer, President MBtech Group

T eachi n g & T alen t s
N ew s & D at es
bodenseeairea
— A Cluster
to Start
The AERO general aviation show in
Friedrichshafen marked the start of
regular networking activities by the
“bodenseeairea” aerospace cluster.
The cluster was initiated by Wirt-
schaftsförderungsgesellschaft Bod-
enseekreis (WFB) in cooperation with
the Fraunhofer Institute for Industrial
Engineering (IAO) at its Technology
Management Centre in Friedrichshaf-
en, the Baden-Württemberg Coopera-
tive State University (Friedrichshafen
Campus) and Zeppelin University.
75 companies employing more than
5000 people plus a range of other
organisations constitute a regional
aerospace industry centre.
www.bodensee-airea.de
C istockphoto
“An Important
Requirement
“Space
refuelling station”
C Explore
for Companies”
initiated Ursula Schwarzenbart about
As part of the Explore project, stu-
dents, including a large number from
Stuttgart University, are researching
diversity management
into technology to enable rockets
to be refuelled in space, with the
support of space experts. These
“space refuelling stations” are an Major companies like Lufthansa, Deutsche
important prerequisite for manned Human Mosaic Bank or Daimler already have their own
space missions in the future. This Diversity management is a key issue departments with responsibility for diver-
student experiment has proceeded in an age when skilled human resources sity management implementation. Ursula
at breakneck speed, from conceptual are at a premium. It involves appreciating
the diverse range of life and career
Schwarzenbart, Director of Global Diversity
design to production of the ready-to-
fly module. At the end of February experience offered by employees and Management at Daimler AG has provided
the experimental rocket lifted off from being able to integrate this experience us with answers to questions about the HR
Kiruna in northern Sweden to fly to into various fields of corporate activity. policy challenges that companies face in a
the edge of space. globalised economy.

T each in g & T alen t s
D aimler D iver sit y Man agemen t
What role does diversity management play training, transition to flexible working, ius” education campaign to get children
in today’s globalised world? childcare, conferences etc., to support the and teenagers to take an active interest in
Diversity management is an important re- necessary change processes in our company. science and technology. This we hope will
quirement for companies with international In the meantime we have added two more enable us to secure the long-term supply of
operations to be globally competitive. Our diversity factors, i.e. generational and inter- young talents to our technology and engi-
experience clearly shows that teams with a national. Furthermore there are employee neering professions.
wide range of different skills perform bet- networks that we also partner with. Our
ter. Business success is ensured by product objective is to create mixed teams that veri- Do you believe that proactive diversity
diversity, the diversity of our employees and fiably perform with greater creativity and management can also give medium-sized
global players international competitive
management diversity. Diversity manage- innovation than homogeneous teams. advantage?
ment is therefore not a “nice to have” item
but a vital business necessity. In your opinion, how can companies Irrespective of how big a company is, proac-
effectively combat the impending lack of tive diversity management will increase in
To what extent is diversity put into practice qualified and executive personnel?
importance in the future. To be commer-
at Daimler AG? Forward-looking HR planning is vital. To- cially successful requires companies to de-
At Daimler we have deliberately chosen to day we already recruit the qualified person- velop new target groups, markets and the
focus initially on gender diversity. Since nel we need tomorrow. In this respect our skills of all those working in any particular
2006 we have had target ranges in place to approach is based on vocational training, company more effectively. 8
promote women to executive positions, cou- which has a long tradition at Daimler, on
pled with the objective of having 20 per- studying at the Cooperative State Universi-
cent of such posts held by women by 2020. ty combined with gaining practical experi- For further information
Furthermore we have actioned a range of ence at Daimler and on our CAReer trainee www.daimler.com/unternehmen/
measures, such as mentoring, awareness programme. We have initiated our “Gen- organisation-und-fuehrung/diversity
Inspiration is our business
• internationally-minded families
• a truly diverse cultural community
• authorized international curricula
• internationally recognized school leaving qualifications
• students from over 40 different countries
International School of Stuttgart Primary School 3 - 11 years Stuttgart and Sindelfingen

Sigmaringer Str. 257 Secondary School 12 - 18 years Phone 0711 / 76 96 000
70597 Stuttgart – Degerloch School Sindelfingen 4 - 12 years www.issev.de
K omet G r oup
The Komet Group

Michael Mäder, Managing
Director of the Komet Group
in China, is convinced that in
the long run German compa-
nies can only be successful
in international markets, if
their specialist staff goes
and works abroad. And so
he embarked on a new life
some eleven hours by plane
away from his home town of
Besigheim — where he en-
joys noodle soup instead of
spätzle and green tea instead
of coffee.
C Komet Group
“I have put down roots here”

The foundations to enter the Middle Kingdom market
The offer appealed to him. At the end of a superb reputation and the spirit of enter- tribute their own ideas. You can sense the
2004, Michael Mäder was posted to China prise that holds sway at the main factory at team and innovative spirit everywhere.
by his employer, the medium-sized Komet its home base in Besigheim, has also caught
Group, to take up the position of Managing hold of the people that work in its Chinese Focus on International Interaction
Director of its Chinese operations. His task operations. “Here we regard ourselves as “Our employees get the opportunity to
was to lay the foundations to enable this one family“, is how Mäder describes the lo- be posted abroad, to some extent as early
leading precision tool systems provider to cal working atmosphere. This has enabled as during their training“, Mäder high-
enter the Middle Kingdom market. the long-established Baden-Württemberg lights. Shortly the first vocational college
A real challenge that the native of firm to build bridges abroad in a business as student and a third-year apprentice will
Baden-Württemberg gladly accepted. “To well as in a social sense. begin their apprenticeship at the Komet
start with I had to improvise. I started “Initially my posting here was intended Group’s Chinese headquarters. “A win-win
setting up our Chinese branch in my ho- to last just three years. Yet as you can see, situation — these young professionals get
tel room“, said Mäder with a laugh, as he I am still here”, says Mäder with a laugh. to know the company better and we ben-
looked back on his first few weeks in Tai- Mäder proactively wanted to take advantage efit here locally from their know-how.” The
cang. He subsequently rented an office and of China’s breathtaking economic growth group of companies, with its 20 subsidiaries
employed a secretary. After just over six and its associated opportunities on behalf of and 1,350 employees, is currently represent-
years, 60 employees now work at Komet’s the Komet Group. It is not just him that ed in around 50 countries. Established in
headquarters in Taicang, around 50 kilome- has stayed on but also the bulk of the start- 1918 by the garage inventor, Robert Breun-
tres north-west of Shanghai’s city centre. A up team. Mäder attributes this low rate of ing, the Komet Group, with its KOMET®,
further 35 employees work for the Komet fluctuation within the team to factors such DIHART® and JEL® brands, has progressed
Group at seven Chinese sales offices. as excellent career opportunities for Komet to become an internationally active innova-
employees. tion leader in precision tools with drilling,
Fostering Team Spirit “In our company all employees are pro- reaming and threading applications. 8
There is substantial demand for the Komet moted and given challenging assignments
Group’s products and know-how in China. in line with their qualifications,” he says. For further information
The long-established German company has Employees are invited to proactively con- www.kometgroup.com

r
Celebrating Exactness. Since 1861.
PRODUCTION MEASURING TECHNOLOGY WORLDWIDE

The Mahr Group is the world’s third largest
manufacturer of a complete range of production
dimensional measuring technology. Mahr measuring
instruments – from calipers to optical measuring
systems – are used for measuring minute length,
form and surface deviations on workpieces in
industry, during precision, mechanical and optical
engineering, as well as in science and research.
Mahr’s innovative measuring instruments pave the way
for further technical and scientific development.
www.mahr.com
DH BW
Driving a Global Future

At the “Duale Hochschule Ravensburg” 40 percent study and
work in an international environment
is an indication of the growing importance
of international experience.
Tourism Degree Course is the Origin
“The tourism degree course was the origin
of all these international contacts”, Schieber
recalls. Nowadays it is not just prospec-
tive travel professionals, who are attracted
to faraway countries. Meanwhile degree
courses such as Commerce, Industry, Engi-
neering and Management and International
Business also feature high rates of students
spending semesters abroad. Schieber sees
further potential amongst Engineering
students, who to date have primarily gone
abroad during the practical phase of their
degree courses. “I am certain that things
will also start to happen in the theory phas-
es of degree courses during the next few
01
years“, the international relations expert
reckons.
And just how cosmopolitan DHBW stu- A sign that international thinking is
Going International
dents really are is thoroughly validated by firmly embedded at the Engineering Cam-
Be it Ravensburg puzzles or
ZF gears, you find “Made in International Office figures. Of the approxi- pus in Friedrichshafen is this year’s racing
Upper Swabia” and “Made mately 900 DHBW graduates in 2009, car project. As a result of first-time coop-
at Lake Constance” all over 356 gained international experience when eration with Oregon State University, two
the world. Very few medium- they were students — an impressive 246 identical speedsters, incorporating concen-
to large-sized businesses can acquired it working for their companies trated German-American know-how, were
afford not to have branches
or offices in other coun-
and 110 during the Theory Phase of their built at Lake Constance and overseas. In
tries. So it is little wonder degree courses at the DHBW. That equates 2010 this racing car regularly finished in
that students at the “Duale to around 40 percent — a figure that speaks the Formula Student top ten.
Hochschule Ravensburg” are for itself. It also documents how much im- The most popular destination amongst
becoming increasingly more portance companies attach to having an in- the 110 students, who spent a theory semes-
cosmopolitan. ternational focus. “Cross-border issues are ter abroad during the 2008/2009 academic
having an increasing impact in a globalised year, was South Africa (49 students). These
working environment. Sending our students links with Durban, Johannesburg or Cape
on a semester abroad fosters independence Town were forged ten years ago. “South Af-
and flexibility, intercultural and language rica rapidly developed into a sure-fire suc-
skills as well as corporate loyalty in young cess and is a specific feature of ours here at
employees”, says, for example, Annemarie Ravensburg”, says Thomas Schieber. Other
Scheuermann, Head of Training at EADS. popular destinations include Great Britain
The DHBW’s International Office is re- (22) and the USA (10). Starting with those
sponsible for dealing with all these issues first partners in Europe, this network of
and it currently manages partnerships with contacts now spans the entire globe. Asia is
45 universities throughout the world. Tho- still relatively uncharted territory, but that
mas Schieber has managed these relation- is very likely to change soon.
The Global Formula Racing ships for 13 years, during seven of which he
Team entered international
had sole responsibility. Since 1st April the Principle of Creative Randomness
terrain through a
cooperation with the native of Upper Swabia has been supported And how did DHBW acquire all these in-
University of Oregon. by Swedish-born Ingela Lundin, who works ternational contacts? Schieber describes this
C DHBW for him for 50 percent of her time. This too process as the “principle of creative ran-

DH BW
facts & figures duale hochschule ravensburg going international
2009 Year / 897 graduates 2008/2009 academic year: In 2008/2009 36 guests

› of which 356 spent a › Semester abroad students attended the
semester abroad: 39.7 % during Theory Phase: DHBW; they came from
Business Faculty 269 110 students Palma de Mallorca, Alicante,
› thus 37.5 % graduates Naples, Viana do Castelo,
spent time abroad 2009/2010 estimate Antwerp, Liege, Durban,
› during their Theory (125-140 students) Johannesburg, Curitiba
Phase: 102 of which in (Brazil) and Ufa (Russia).
domness”. A lot depends on personal con- › during their Practical › South Africa 49
Phase: 167 (2009/2010: 50) 24 lecturers from partner
tact and on the passion a particular partner Engineering Faculty 87 › Great Britain 22 (22) universities taught at the
has. Roy du Pré, a driving force behind the › thus 48.3 % graduates › USA 10 (26) DHBW, whilst 18 DHBW
South African partnership and for many spent time abroad › Scandinavia and lecturers gave lectures at
years the Vice Chancellor of Durban Uni- › during their Theory the Netherlands 8 (8) universities abroad.
versity said “My country was isolated from Phase: 8 › Spain 7 (12)
› during their Practical › Central and
1950 to 1990. It is all the more important
Phase: 79 South America 5 (4)
that we now open up. And so student ex-
changes are a great opportunity to help
achieve this”. In his case the passion is defi- a chance of winning the CCI’s “Student In- tempting to attract foreign students to do a
nitely there. Thomas Schieber knows how ternational” award. In 2010 Nezahat Bolat full degree course in Ravensburg and there-
much a partnership needs to be carefully and Turgay Caliskan won it, as both broke by establish contacts with German Schools
managed. “What is clear is that it mostly new ground on behalf of the DHBW and abroad. Therefore this much is clear — the
functions on the basis of reciprocity.” Every spent their semester abroad in Turkey. The International Office is not about to run out
individual student also networks interna- International Office also keeps breaking of challenges any time soon. 8
tionally. Those who excel at this are in with new ground. For instance it is currently at- www.dhbw-ravensburg.de
How-to guide to “International careers”?

This was the topic of a DHBW symposium
What characterises a successful interna-
tional career? That was one of the questions
posed by the students to panel discussion
Katrin Schöpf, Head of Executive Develop-
ment at IBM, stated in anticipation. But
it depends which country you are talking
“toButdealyouwithalsouncertainties
have to be able
and
participants during the course of this “Inter- about. The speakers view Japan as putting
national Day”. Those with overseas experi- “major obstacles” in the way of women, handle the fact that people
ence naturally mentioned flexibility and the whilst in the USA “women are significantly sometimes misunderstand each
”
ability to build bridges between cultures better off than here in Germany”.
and people. “But you also have to be able to
The Interantional Office
other, not just verbally.
deal with uncertainties and handle the fact
that people sometimes misunderstand each Arranges Contacs Norbert Reichert, Head of International
Human Resources at ZF AG
other, not just verbally”, Norbert Reichert, But this is not a challenge that cannot be
Head of International Human Resources tackled. “What is key is that you want to
at ZF AG, pointed out. Prior to spending go abroad”, is how the management con- Thomas Schieber, Head of the DHBW In-
three years in the USA, he also thought sultant Dr. Wolfgang Reinhard reassured ternational Office, had welcomed Professor
that over there “everything is just like it is the students. “Just go for it; you will ap- Roy du Pré from Durban University, South
here in Germany”. He came to realise “that preciate what great experience you acquire Africa. Students at the DHBW can gain
is not the case at all!” Different cultures and the fantastic people you meet”, was his international experience not just once they
have different ways of thinking. Accord- advice. And what would the speakers advise have embarked on their careers, but also pri-
ing to Matthias Jobmann, Head of Human the students and young professionals to take or to that at one of the many partner univer-
Resources at Tognum AG, everybody who with them for their assignments abroad? sities abroad. In this respect South Africa is
works abroad experiences this. “Be willing to learn and be open-minded, one of the most popular destinations among
Just an example — in Asia for instance accept the challenge and you’ll be just fine”, students. They are most welcome there
it is standard practice to work 50-60 hours was how Stephan Daurer from KaVo Dental down at the Cape, said du Pré. His country
a week; we cannot compete with our 35- GmbH phrased it. was isolated from 1950 to 1990. It is now
hour week.” Can women also carve out ca- The panel discussion was moderated by all the more important to open up. “And so
reers abroad? was another question put to Professor Karin Reinhard, Head of the In- student exchanges are a great opportunity to
the panel. “There is nothing to stop you”, ternational Business faculty. Prior to that, help achieve this.” 8

St ein beis U n iver sit y
“degree
The combined work-study
course at Steinbeis
Studying at Steinbeis
After studying software engi-
University is just excellent.
Bastian Epskamp, Student
”
neering at Fontys Univer-
sity of Applied Sciences in
Venlo (Netherlands) Bastian
Epskamp opted to do a com- work-study degree course at Steinbeis Uni-
bined work-study Master’s versity, are just excellent.”
degree in management. This
makes him is both a student
Once back in Germany, he was soon
and an employee at Cloud spotted by the SHB recruitment team and
Factory, a provider of cloud asked if he wanted to apply to do a Master’s
computing solutions. The degree at one of Germany’s largest busi-
particular feature of this ness schools. “IT specialists and engineers
development process is that in particular have a great chance of being
his team is not in the next
room but 4,000 kilometres
accepted to do this degree course. However
away in Armenia. our key criterion is that applicants not only
have a good university degree but can also
T ex t : Fabian Dirks convince us that they really want to make
a difference in the following two years“,
Bettina Rominger, CEO of SAPHIR Deut-
schland GmbH, provider of HR services to
Steinbeis University Berlin, explains. “Our
postgraduate management degree is of par-
ticular interest to graduates in these disci-
plines, because it gives them the opportu-
nity of moving up the executive ladder as
well as pursuing a more technical career.”
C Steinbeis
Practice-Oriented Approach
Between Germany
This prospect also appealed to Bastian Ep-
skamp — and to his new employer, who re-
cruits new, motivated young professionals
via Steinbeis. “In contrast to universities
and Armenia
of cooperative education, which frequently
have 3-month tuition-only blocks, the em-
ployee works for us practically full-time“,
Florian Goette, CEO of Cloud Factory
GmbH, explains. Furthermore, what is im-
The Steinbeis University: portant in this project-skills-based degree
course is to apply what has been learned in
Opening international careers everyday business practice — an approach
that is reflected in how successful the
projects are.
“The strategy and project planning sem-
Bastian Epskamp, a Master’s student at is tired after such a long working day. “But inars were of direct benefit for my German-
Steinbeis University Berlin (SHB), closes also in a positive sense. At the moment I Armenian project. Topics such as employee
his laptop, finishes his coffee and looks out cannot really see myself in a regular nine- development are perhaps something to bear
of the window, feeling a little drained. It’s to-five job.” in mind for the future”, Bastian says with
been another very late night and Munich, During his Bachelor study in the Neth- a grin — and perhaps with one eye on his
the Bavarian metropolis, is already fast erlands, Epskamp completed an intern- future as an executive. At any rate he will
asleep. ship in Sydney. He wrote his thesis on the have completed his education in one year’s
Epskamp has spent the last few hours subject of “cloud computing” at a start-up time. 8
guiding his Armenia-based team of devel- company in Panama. Despite gaining all
opers through documents and discussing this international experience, Epskamp opt- For Further Information
with his Eurasian colleagues how best to ed to return. “The idea of working abroad is Steinbeis University Berlin
proceed for the next release of their new very appealing, but the educational oppor- dirk@steinbeis-sibe.de
piece of software engineering. Of course he tunities in Germany, such as the combined www.steinbeis-sibe.de

GoYa! Die Markenagentur GmbH, Heidelberg | Madr id | Zür ich
We provide support in the following areas:
Local policies
Start-up / entrepreneurial assistance
Various levels of training
Innovation and the environment
➔ International endeavors
Legal compliance and propriety
Jürgen is Asian.
At least you might think so if you took a look at his schedule. For years, Jürgen Lindenberg – CEO of LINDY-Elektronik
GmbH of Mannheim, Germany – has made China his second (business) home. His company has expanded its business
relationships in Asia with the help of the Rhine-Neckar Chamber of Commerce.
IHK – Your first address for business. International info line: +49 (0) 621 / 1709 221 www.rhein-neckar.ihk24.de
Meet i n g P oi n t
N ew s & D at es
Technorama 2011
07. - 08.05.2011, Ulm
Vintage car fans from all over Europe
have gathered in Ulm on the first
weekend in May for more than 30
years. The restored and non-restored
vintage cars, motorbikes and tractors
on show at Technorama really stir
the blood of classic vehicle enthusi-
asts. Much-sought-after spare parts,
tools and restoration materials plus
first-hand advice from experts have a
tradition of attracting visitors to Ulm.
Featuring more than 800 exhibitors,
spread across 7 exhibition halls and
approximately 25,00 square metres
of outdoor space, Technorama is well
on its way to becoming a mecca for
classic car enthusiasts. A wide range
of parts, collectors’ vehicles, the
major classic car meet, club booths
and special shows are just some of its
many attractions.
www.technorama.de C Hannover Messe
Meeting
Baden Wine Show
C Messe Offenburg
07. - 08.05.2011, Offenburg

The Baden Wine Show is again set
the World
In Hannover Baden-Württemberg
to whisk visitors off on a voyage of
culinary discovery this year. Baden
wines, brandies and vintners’ own
was showcasing its innovative power
sparkling wines will be on offer at
the gourmet show, wine experts and
culinary wizards will be on hand to
reveal valuable tricks of their trades solutions and lightweight construction.
and visitors can make direct contact Hannover Messe 2011 More than 50 innovative companies as well
with producers. A culinary highlight, At Hannover Messe hundreds of as numerous company locations were repre-
which is set to accentuate the pre- exhibitors from Baden-Württemberg were
mium products provided by Baden’s heading for international markets
sented on the joint stand of this year.
vintners and cellar masters, is the
“Brandheiß auf Badisch” (literally:
Recovering the Crisis
red hot the Baden way) event. This For years, Baden-Württemberg has enjoyed
will not only be a treat for visitors’ a reputation as one of the most innovative
taste buds but will also appeal to their The Baden-Württemberg presentation at regions worldwide in respect of the parts-
other senses. It is Germany’s only
wine show that specialises exclu-
the Industrial Supply fair has made it pos- supply industry. One of its typical virtues
sively in Baden wines and focuses sible for international visitors to find out is continuous development of innovative
on Baden, which is Germany’s most about and exchange experience regarding technologies. The industry has recovered
southerly wine-growing region. efficient and energy-saving product solu- from the crisis in 2009 and is picking up
www.badische-weinmesse.de tions in the area of industrial parts-supply speed again. In the long term, the demand

Meet in g Poin t
B aden -W ürt t ember g at t h e H an n over Messe
And the Festo bionic Baden-Württemberg is a The largest pavillon

bird really flied -surprising technology location for ever: b-wi stand in
Hannover electromobility Hannover
C Festo C Hannover Messe C Hannover Messe
for mobility, safety and comfort will in-

crease and is leading to an approximately
six percent increase in vehicle sales in the
overall market as forecast.
The low-cost area is the fastest grow-
ing segment in the automotive market and
therefore demands new inexpensive innova-
tions. The central innovation issues in the
industry are emissions, consumption and
weight. Due to the increasing shortage of
resources and current demands for climate
protection and CO2 reduction, lightweight
systems are gaining in importance. Light-
weight construction is the driving force be-
hind innovations in product development
and is thus ensuring decisive competitive
01
advantages.
MobiliTec
MobiliTec is the international Leading
Trade Fair for Hybrid and Electric Power-
train Technologies, Mobile Energy Storage
and Alternative Mobility Solutions at Han-
nover Messe. Baden-Württemberg Inter-
national (bw-i) and e-mobil BW, the state
agency for electro-mobility and fuel cell
technology, were joining innovative com-
panies, research institutes and clusters to
present Baden-Württemberg as a location
for industry and science at MobiliTec. First
time there was a joint stand of bw-i pre-
senting Baden-Württemberg as a technol-
02 03
ogy leader in e-mobility to an international
audience.
lightweight construction, infrastructure the field in Europe in terms of registered
Excellent Researchers and fuel cell technology, there are compa- patents.
More than a quarter of the people involved nies, research institutes and universities
in automobile construction in Germa- that are already engaged in numerous ini- Outstanding Know-how
ny — around 240,000 employees — work tiatives and projects which show how sus- “Baden-Württemberg can offer excellent
in Baden-Württemberg, the heart of the tainable and environment-friendly mobility research, innovative companies and out-
car manufacturing industry, and generate solutions can be created successfully”, said standing, superbly qualified specialist em-
an annual turnover of around 74 billion Franz Loogen, executive director of e-mobil ployees. The experts of Baden-Württem-
euros. In addition, there are approximately BW, the state agency for electro-mobility berg International and e-mobil BW have
140,000 employees who work in Baden- and fuel cell technology. When it comes been advising companies from Germany
Württemberg companies that belong to to important questions about how to link and abroad attending MobiliTec 2011 on
other parts of the automotive industry and mobility to intelligent energy networks and opportunities for investment and coopera-
form a unique vehicle parts supply net- new business models by means of innovation and have pointed out our state’s ideal
work. “As a technology location for electro- tive IT applications for mobility solutions, conditions for companies interested in do-
mobility, Baden-Württemberg is exceed- the German Southwest possesses enormous ing business here”, reports Herbert Boss-
ingly well equipped. In the important areas know-how as well. It is not for nothing that inger, member of the board of management
of battery technology, vehicle engineering, the Baden-Württemberg IT industry leads of Baden-Württemberg International. 8

Meet in g Poin t
Con sen se
“Presenting “green”
products for building
investors.”
C Landesmesse Stuttgart
together. Take, for example, the various

Focus on Sustainability
pavilions, each of which address a separate
With inspiring conferences
Messe Stuttgart and DGNB theme. One of the new features this year
(Deutsche Ge-sellschaft für will be the “Facility Management Software”
Nachhaltiges Bauen) will Pavilion. Here, companies will be present-
be providing international ing their software solutions for business ap-
guests from the building plications in property and facility manage-
and property industry
with the ideal platform to
ment. Using these computer applications,
exchange ideas. it is possible, for example, to keep costs for
the management of buildings stable or to
even reduce them.
“Energy saving products”
Also making an appearance for the first
time will be the “Sustainable Building with
Windows and Facades” Pavilion from ift
Rosenheim, the scientific service provider
for manufacturers of the most varied com-
ponents. Using component parts, the ex-
perts will be highlighting how energy sav-
ing measures are implemented through the
targeted use of windows and facades. Fur-
thermore, ift Rosenheim will be informing
visitors about the technology, standards and
documents important for any investment
Green Buildings
decision. Returning once again in 2011
will be the “Technical Forum on Sun Pro-
tection Systems” Pavilion, which is set to
be further expanded following its tremen-
dous popularity last year. This pavilion will
Sustainable impulses for the building and be presenting building products for sun
protection during both the summer and
winter, as well as discussing the potential
property industry at Consense Stuttgart for saving with energy requirements.
Handwerk International, business divi-
sion of the Chamber of Crafts and Trades
in the region of Stuttgart, will be taking
Consense, the international trade fair and addressing both practical and scientific as- part for the first time this year. “Consense
congress for sustainable building, invest- pects, this is an event that sets the pace both is an important platform for sustainable
ment and operation, is heading into its at home and abroad, offering multidiscipli- building. Handwerk International supports
fourth year. With an innovative programme nary solutions for those pressing questions member companies as they tap into interna-
of events, Messe Stuttgart and the Ger- of the future. tional markets and deal with the increased
man Sustainable Building Council DGNB Canadian designer Bruce Mau and phi- competitiveness that this involves. At Con-
(Deutsche Gesellschaft für Nachhaltiges losopher Peter Sloterdijk will be speaking at sense, we organise meetings between ex-
Bauen) will be providing international the opening of the congress as an introduc- hibitors, visitors and congress participants
guests from the building and property in- tion to the two-day event. Sloterdijk is re- from both home and abroad,” explains
dustry with the ideal platform to exchange garded as one of the forerunners of a school Gabriele Hanisch, deputy Managing Direc-
ideas and information on 29 and 30 June at of philosophy that looks at the relationship tor of Handwerk International. 8
the Stuttgart Trade Fair Centre. The com- between architecture, people and spaces.
bination of trade fair and congress makes The exhibition part of Consense suc- For further information
Consense particularly attractive. Directly ceeds in bringing many interesting ideas messe-stuttgart.de/consense

Trade Fair Programme*
Europe’s most modern trade fairgrounds | clear hall layout | directly linked to the airport, A8 motorway, B27 trunk
road and rapid-transit railway services | situated in Europe’s primary high-tech region | Messe Stuttgart – the key to
markets www.messe-stuttgart.de
Industrial Solutions Vision 08.11. – 10.11.11

www.messe-stuttgart.de/vision
Control** 03.05. – 06.05.11
www.messe-stuttgart.de/control Lifestyle & Leisure
careers4engineers automotive** 07.05.11 125 Jahre Auto – Die Eröffnungsveranstaltung
www.messe-stuttgart.de/careers4engineers zum Automobilsommer 07.05. – 08.05.11
www.messe-stuttgart.de/automobilsommer
Automotive Testing Expo** 17.05. – 19.05.11
www.messe-stuttgart.de/automotive_testing Cosmetica** 28.05. – 29.05.11
www.messe-stuttgart.de/cosmetica
Engine Expo** 17.05. – 19.05.11
www.messe-stuttgart.de/engine_expo Animal 05.11. – 06.11.11
www.messe-stuttgart.de/animal
European Automotive Components Expo** 17.05. – 19.05.11
www.messe-stuttgart.de/european Wir heiraten** 05.11. – 06.11.11
Subject to change * Extract from our annual programme **Guest events

www.messe-stuttgart.de/heiraten
Vehicle Dynamics Expo** 17.05. – 19.05.11
www.messe-stuttgart.de/vehicle
Food & Beverage Technology
automotive interiors Expo** 17.05. – 19.05.11 Süffa 02.10. – 04.10.11
www.messe-stuttgart.de/automotive_interiors
www.messe-stuttgart.de/sueffa
Int. Engine of the Year Awards** 18.05.11 Südback 22.10. – 25.10.11
www.messe-stuttgart.de/engine_awards
www.messe-stuttgart.de/suedback
Blechexpo** 06.06. – 09.06.11
Business & Education
www.messe-stuttgart.de/blechexpo
azubi- und studientage** 13.05. – 14.05.11
Schweisstec** 06.06. – 09.06.11
www.messe-stuttgart.de/azubi
www.messe-stuttgart.de/schweisstec
IT & Business 20.09. – 22.09.11
Consense 29.06. – 30.06.11
www.messe-stuttgart.de/it-business
www.messe-stuttgart.de/consense
DMS EXPO 20.09. – 22.09.11
Composites Europe** 27.09. – 29.09.11
www.messe-stuttgart.de/dms-expo
www.messe-stuttgart.de/composites
Focusreseller 20.09. – 22.09.11
Post Expo** 27.09. – 29.09.11
www.messe-stuttgart.de/focusreseller
www.messe-stuttgart.de/postexpo
Courier and Parcel Logistics Expo** 27.09. – 29.09.11

www.messe-stuttgart.de/courierandparcel
Interpellets** 05.10. – 07.10.11

www.messe-stuttgart.de/interpellets
Bondexpo** 10.10. – 13.10.11

www.messe-stuttgart.de/bondexpo
You can call up the complete schedule on www.messe-stuttgart.de
Motek** 10.10. – 13.10.11 or on your Smartphone: mobil.messe-stuttgart.de/en/
www.messe-stuttgart.de/motek
Microsys** 10.10. – 13.10.11

www.messe-stuttgart.de/microsys
Landesmesse Stuttgart GmbH
parts2clean** mit Corosave** 25.10. – 27.10.11 Messepiazza 1, 70629 Stuttgart (Germany), Tel.: +49 711 18560-0
www.messe-stuttgart.de/parts2clean info@messe-stuttgart.de, www.messe-stuttgart.de
Meet in g Poin t
Lear n t ec / edubiz
Learning Via Social Networks

Learntec in Karlsruhe was and is
Baden-Württemberg’s prime venue for
the education sector
A total of 180 exhibitors from ten coun- litical and economic momentum has made
Learntec 2011
tries were represented at Learntec 2011. Learntec a thorough success.”
Hans-Joachim Otto, the Parliamentary
State Secretary to the Federal Minister of “We are delighted to have increased the Visitor numbers, at 5,785, exceeded last
Economics and Technology, stressed the number of exhibitors this year”, Britta year’s figures. There was universally positive
vital economic importance of the educa- Wirtz, Speaker of the KMK Management feedback about the quality of visitors and
tion and training sector at the opening Board, states. “This shows that the educa- their targeted enquiries. “The catchment
event of the 2011 show. tion sector continues to regard our leading area radius validates Learntec’s domestic
international trade show for professional ed- and international importance and thus con-
ucation, learning and IT as the right setting firms that it is a leading international trade
to showcase their products and solutions fair and conference”, team leader Jochen
to a specialist audience. Technological, po- Georg explains. Visitors to the Karlsruhe
show were essentially CEOs and HR deci-
sion-makers, thus confirming how highly
professional the event is.
Next Stop Karlsruhe Learning Via Social Networks
and Media Skills
edubiz provides information about In his public keynote address, Professor
global human resource strategies Steve Wheeler from the University of Ply-
mouth gave a presentation on “The Future
of Web 2.0 Technologies in Learning”. He
internationalisation of companies. “Ger- highlighted the fact that social media plat-
edubiz 2012 many’s global players do not really have an forms are also used as informational and
Companies that want to grow abroad alternative to recruiting and developing hu- learning environments. During a discus-
require a long-term HR strategy. This is
man resources in those emerging markets, sion session on the subject of “Knowledge is
the conclusion reached by a representa-
tive survey of companies with operations where they have to build up manufacturing power – does the Internet raise awareness?”,
abroad, conducted by the DIHK, and capacities to meet the demand for local con- Lars Lehne, Country Director of Google
where the edubiz conference platform tent” says Prof. Werner Faix from Steinbeis Deutschland, also stressed that the way
kicks in. It put companies with global University, one of the first edubiz sponsors. knowledge is handled has changed consid-
operations in touch with education and Germany’s dual education system is widely erably through use of the Internet. Media
training providers at the GlobalConnect
event in Karlsruhe and Hannover.
seen as an important advantage in the glo- skills and knowing how to handle the vari-
bal “battle to attract talented people”. ous media are playing an increasingly im-
portant role, meaning it would be a good
Alliance with Corporate Sector idea to add a new academic subject, “Media
After its successful premiere at Stuttgart’s The combination of academic education Skills”, to the curriculum.
Global Connect, a stage at CeBIT’s Flat with practical vocational experience helps
World Forum and Hannover Messe 2011 to develop the skills required at manufac- Greater Degree of Dovetailing
the next edubiz conference will be staged at turing plants and provides employees with Between Trade Fair and Conference
Learntec Karlsruhe 2012. Education has for long-term career perspectives. Plus it is Learntec’s conceptual redesign has seen
a long time been one of the major issues of also helping to ensure quality standards are the implementation of a greater degree of
Learntec. local global, the Stuttgart based maintained. The edubiz event at Learntec dovetailing between the trade fair and con-
media company which founded edubiz in will enable medium sized global players ference. Insights obtained at the conference
2010, was partner of Learntec already in the to meet and compare notes. The objective can be assessed in the form of solutions and
early years of the show, at that time provid- of edubiz is to create an alliance of busi- strategies and best-practice case studies
ing media specials and seminars on global nesses, public organisations and education straightaway at the trade fair.
learning concepts. providers interested in actioning joint voca- The 20th edition of Learntec will take
tional education and international training place from 31 January to 2 February 2012
No Alternative to projects. 8 at Messe Karlsruhe. 8
Globalisation of HR
Since then local global developed publica- Fur further Information Fur further Information
tions and conferences related to the ongoing www.edubiz.eu www.learntec.de

Unique in Germany
The Meeting- and Convention
destination of the Rhine-Neckar
Metropolitan Region
A non-profit organisation — the Convention Bureau
The Rhine-Neckar Metropolitan Region is one of Germany‘s
top convention and meetings venues
Where the Rhine and the Neckar rivers

flow, rural idyll meets big city chic, history
encounters innovation and economic/busi-
ness strength goes hand-in-glove with a
rich cultural heritage. Vineyards and indus-
trial locations, long established universities
and state-of-the-art research labs, regional
ties and international diversity meet in this
very region.
As one of Europe’s most dynamic cultur-
al and business locations, the Rhine-Neckar
Metropolitan Region (MRN) attracts more
than seven million German and interna-
tional convention visitors every year. MRN
provides a wide range of wonderful loca-
tions, sunny spots and attractive facilities
for all kinds of events. Around 200 meet-
ing and event locations, including 30 con-
vention centres, focus on business events, Life in motion
whilst the 1,200 hotels in the metropolitan
region feature capacity of almost 60,000
beds. The favourable climate in the Rhine
Valley enables figs to grow, almond trees to
blossom and wine to be produced. In short
Seven million winners.
this is the place to live, work, meet and cel-
ebrate.
Every year the Rhine-Neckar Metropolitan Region attracts
Partnership not Competition more than seven million national and international congress
The Convention Bureau of the delegates. For it has so much to offer – extremely attractive
Rhine-Neckar Metropolitan locations, outgoing people, cultural highlights and a strong
Region was established business environment. 30 minutes away from Frankfurt
in August 2008 as one International Airport and three hours from Paris, this is not only
of the first MICE bureau
where two large rivers converge. Here you will encounter an
offering comprehensive
regional coverage and cur- extremely broad range of opportunities. And on top of that the
rently has more than 20 sun shines for 1,800 hours a year.
members. MRN is one of Why not talk to us?
Germany‘s top convention
The Convention Bureau of the Rhine-Neckar Metropolitan
and meetings venues. 8
Region is your partner for events in a region where you too can
Fur further Information only benefit.
Convention Bureau Phone +49 (0)6221 5860 301
of the Rhine-Neckar Fax +49 (0)6221 5860 321
Metropolitan Region conventionbureau@m-r-n.com
Ziegelhäuser Landstrasse 3 www.convention-mrn.com
D-69120 Heidelberg
www.convention-mrn.com
Convention Bureau
Meet in g Poin t
I n t er solar / T r ade Fair s in B aden -W ürt t ember g
Intersolar Europe
Connecting the solar business
From June 8 to 10, the Munich Trade Fair experience of the international solar mar-
Twenty Years of Growth Center will once again revel in the warmth kets as well as product innovations and
On June 8, the opening
of Intersolar Europe will
of the sun as Intersolar Europe reopens its services. We wanted to actively promote
mark a special day in the gates to the international solar technology the development ofsolar technology. Inter-
history of the world’s larg- industry. 2011 will be a special year for the solar Europe today is firmly established as
est exhibition for the solar world’s largest exhibition for the solar in- the world’s largest exhibition for the solar
industry: Intersolar Europe dustry: the year of its 20th anniversary. industry. It brings together players and
is turning 20. The cradle of Intersolar is Pforzheim. markets in the international solar industry
This is where it all started in 1991, then and has made a considerable contribution
under the name of Solar`91. The exhibi- to solar technology covering an important
tion’s steady growth led to a change of lo- part of energy supply today,” says Markus
cation at the turn of the millennium, when Elsässer, CEO of Solar Promotion GmbH.
Intersolar moved from Pforzheim to Messe
Freiburg. By 2008, Freiburg, too, had be- 20th Anniversary
come too small to accommodate the grow- Further growth is expected for the year
ing demand for exhibition space, leading of the anniversary. Fourteen halls and
Intersolar to find a new home at the New 155,000 Sqaremeters of exhibition space
Munich Trade Fair Center. Intersolar Eu- will be available for exhibitors and visitors,
rope is organized by Solar Promotion which corresponds to more than 15 percent
GmbH, Pforzheim and, since 2000, by growth over the previous year. In addition
Freiburg Wirtschaft Touristik und Messe to its size, the range of services offered at
GmbH (FWTM), Freiburg. “We started Intersolar Europe is striking. The areas of
www.intersolar.de Intersolar to create a meeting point for all Photovoltaics, PV Production Technology
08. - 10.06.2011, the solar industry’s players, which would and Solar Thermal Technology together
Munich give them the opportunity to share their cover all aspects of solar technology. 8
Trade Fairs in Baden-Württemberg

13.04. - 16.04.2011, Friedrichshafen 08.05.2011, Friedrichshafen 03.06 - 06.06.2011 Friedrichshafen
AERO TUNING WORLD The electric avenue

International Trade Exhibition for
General Aviation
BODENSEE Expo for sustainable mobility
International Exhibition & Event for Car 29.06. - 30.06.2011, Stuttgart

14.04.- 17.04.2011, Karlsruhe Tuning, Lifestyle and Club Scene
Consense
NUFAM 17.05. - 19.05.2011, Stuttgart International congress and trade fair for
Trade Fair for commercial vehicles Engine Expo 2011 sustainable building
03.05. - 06.05.2011, Stuttgart International trade fair for engine design, 13.09. - 16.09.2011, Stuttgart
components, manufacturing, test and
Control 2011 development BONDexpo
International Trade Fair for Trade Fair for Industrial Bonding
Quality Assurance 28.05. - 29.05.2011, Offenburg Technology ? The Business Platform for
05.05. - 08.05.2011, Friedrichshafen

RegioMotoClassica Forward-Looking Joining Technologies
Bonding — a Modern Key Technology
Show for Classic Cars, US Cars and
Car + Sound 2011 Accessories with TUNING OFFENBURG Source: Baden-Württemberg
The leading International Show for Mobile International (www.bw-fairs.de)
Electronics

20 th Leading International Trade Fair and Convention for Vocational Education, Learning and IT
Global network of learning.

www.learntec.de
31 January -
2 February 2012
Karlsruhe Trade Fair Center
A ft er
L W or
B -S
usin ess
B k -W
ocalisat ion
t r at egies
aden ürt t ember g
N ew s & D at es
Niki de Saint
Phalle — Play
With Me
17.04. - 16.10.2011, Schwäbisch Hall
The Kunsthalle Würth in Schwäbisch
Hall shows the wide-ranging œuvre
of the multifaceted artist Niki de
Saint Phalle, undoubtedly one of the
most important artists of the 20th
century, in a large survey exhibition.
Through her paintings, assemblages,
shooting paintings, sculptures and
installations, this artist created a
unique cosmos which established her
international reputation. Like no one
before her, she found a valid form for
the elemental force of femininity, par-
ticularly in her Nanas. The exhibition
at the Kunsthalle Würth will provide
an extensive overview of her œuvre,
from the early paintings to the late
sculptures.
www.kunst.wuerth.com
Black Forest
Open-Air Museum
C Würth / Ufuk Arslan
Celebrating
Vogtsbauernhof
27.03. - 06.11.2011, Gutach
GutachEstablished over 40 years
ago as the Black Forest’s architecture
Mobility
museum, these days the Open-Air
Museum Vogtsbauernhof in Gutach Automobile Summer in Baden-Württemberg
appeals to all the senses and enables
visitors to experience how people in
the Black Forest lived and worked. A
commemorates the invention of the motor car
total of six fully furnished Black Forest
farmhouses, dating from the 16th
to 19th centuries, a day labourer’s
cottage as well as 15 outbuildings, The Federal State in the south-west of Ger- drive took place, but also where Mercedes,
such as mills, sawmills, chapels and many is celebrating the motor car’s 125th Porsche and Audi factories are still located.
storehouses can be visited. The slo- anniversary for a period of 125 days, from Well-known automotive suppliers such as
gan of the 2011 programme is “Typi-
cally Black Forest“. What’s new is
7 May to 10 September. For this is where Bosch and ZF Friedrichshafen complete the
the “Schwarzwaldkabinett” — subtle the motor car was invented 125 years ago, picture.
mises-en-scène provide information by Carl Benz on 29 January 1886, when he To commemorate the 125th anniversary,
about the Bollenhut (ladies’ pom- applied for Patent No. 37435, and where it Baden-Württemberg’s Ministry for Eco-
pom hat), cuckoo clocks, Black Forest was refined by Messrs. Daimler and May- nomic Affairs is organising “Automobile
gateau and inventors. bach. Furthermore Baden-Württemberg Summer 2011”, in collaboration with Tour-
www.vogtsbauernhof.org was not only where the motor car’s maiden ismus Marketing GmbH Baden-Württem-

A ft er W or k
A ut omobilsommer
125 Days of Celebrations

The Automobile Summer
series of events is a fitting
celebration and com-
memoration of the birth
of the motor car. The car’s
125th anniversary will be
celebrated over the course
of 125 days in the place
where it was invented - in
Baden-Württemberg.
C TMBW/Dick
berg (TMBW). This is designed to cover all dates Which events are an absolute must-see for visitors?
aspects of the motor car, from its traditions
and history to its innovative future. The › Kick-off events › Solitude Revival › Lake Constance —
organisers of the wide range of events can 07. – 08.05., Stuttgart and 22 to 24 July 2011, Südweststerne
be as creative as they like. This applies to surrounding area Leonberg, Stuttgart and Tour for Connoisseurs
The following events get surrounding area The whole year 2011,
the transport and engineering museums,
the show on the road: www.retropromotion.de all over Baden-
the major vehicle brands, the race track or › Technology & Innovation Württemberg
the many fan meets, themed guided tours, Show › Remstal Journey Through www.badhotel-staufer-
vintage car events, or taking a look into the › Stuttgart seeks the Super Time — 125 Hours of Cars land.de
future and behind the scenes at the major Car (07.05.) 08. - 13.06., Stuttgart and
vehicle manufacturers. The 11 km Soli- › Birthday Parade — 125 surrounding area › Sinsheim Cleebronn,
years of the motor car www.automobilsommer- Kraichgau Stromberg
tudering, the picturesque setting for the (08.05.) remstal.de; www.zeitreise- 07.05. - 10.09.
first racing events held in Germany will be www.messe-stuttgart.de/ remstal.de Two days of fun at the
closed completely in July and will again be automobilsommer Auto & Sinsheim Car and
the venue for an historic race. Just like back › DLR Stuttgart Open Day Technology Museum and
then in the early 1920s, when everything › Karlsruhe Institute of Tech- 16.07., Stuttgart and sur- Tripsdrill Adventure Park
started and hundreds of thousands of people nology Open Day — the rounding area www.tripsdrill.de ; www.
Future of Mobility www.dlr.de/stuttgart2011 technik-museum.de
flocked to this major Stuttgart event. The 02.07., Karlsruhe,
Solitude Revival is one of the highlights of Black Forest › Special exhibition with › Black Forest — Future
the Automobile Summer. www.kit.edu/besuchen/au- two highlight events, Mobility in the Holiday
The Ministry for Economic Affairs and tomobilsommer_2011.php Neckarsulm, Kraichgau Region of the Black Forest
TMBW have specified eight topic areas, Stromberg — The Beloved 30.07. - 10.09.
› Cities for Mobility’ City Minis on Four Wheels www.zukunftsmobilität.de
which are intended to cover the entire spec- Network Future Congress 28.05.11 - 30.01.12
trum of the overall theme of “the motor car 03 - 05.07., Stuttgart and www.neckarsulm.de;
from yesterday to tomorrow”. These topic surrounding area‘ www.zweirad-museum.de
areas are: Origins & History; Travel and › www.cities-for-mobility.org

A ft er W or k
A ut omobilsommer
Germany’s oldest panoramic Towns and administrative Oldtimer for sale — a special
road runs between Baden- districts will be focusing on stage for rarities at Klassik-
Baden and Freudenstadt the car in all its aspects welt Bodensee
C TMBW/Dick C TMBW/Dick C Klassikwelt Bodensee
01 02 03
› Food & Drink; Technology & Research; The Porsche Museum, which opened last technology. Visitors can also marvel at one
Health & Wellbeing; Culture, Art & Life- year, and the Audi Forum in Neckarsulm of the legendary Concorde aircraft at the
style; Family & Children; Environment & provide an equally fascinating experience. Technology Museum in Sinsheim.
Sustainability; Motor Sports & Tuning. Special-purpose vehicle enthusiasts can Of course the pioneers of vehicle manu-
It’s already well worth visitors head- visit the Unimog Museum in Gaggenau or facturing also have museums dedicated to
ing to Baden-Württemberg to pick up the discover the Prince of Hohenlohe’s private them. The Carl Benz Museum is located in
trail of the motor car. The Mercedes-Benz classic car collection in the delightful set- the Electoral Palatinate town of Ladenburg,
Museum, which opened in 2006 and has ting of Schloss Langenburg. More than 40 whilst the one dedicated to Gottlieb Daim-
attracted one million visitors, is one of the museums in Baden-Württemberg are dedi- ler is located in the Württemberg town
world’s most important vehicle showcases. cated to the themes of the motor car and of Schorndorf, where an actress dressed
as Emma Pauline Daimler gives visitors
a guided tour of the town. Nearly all the
Klassikwelt Bodensee vehicle factories can be visited and in most
cases free of charge. Also free of charge is
The Classics Show — on land, a drive along the Black Forest High Road,
Germany’s first ever scenic route built espe-
on the water and in the air cially for motoring tourists.

The Automobile Summer in Baden-
Württemberg is intended to pool the wide
People, who are keen to get learn that these aviation aircraft carrier-based action
range of existing facilities with special
their hands on a “modern” pioneers required a lot of in World War II. People, who events and all-inclusive offers for the whole
classic, have a huge choice courage when making their fancy taking a journey back of the 2011 event period. Gourmet travel-
at this show. Twelve exhibi- first attempts to take to the in time, should on no ac- lers and art lovers will definitely get their
tion halls full of everything air. In June 2011 there will count miss out on a flight in money’s worth, and health and wellness
that the classic vehicle again be a large number “Auntie Ju” (Junkers Ju 52). holidaymakers can keenly anticipate what
community has to offer of meticulously restored
will be the hallmark of the vintage aircraft on show
the spa resorts will come up to make their
02 - 05-06., Friedrichshafen
fourth edition of Klassikwelt and they can also be heard holidays memorable ones. The natural world
Bodensee. to some extent during the Klassikwelt and the environment will also play a major
role; promotions and information days are
The age of those mag-
daily air show. The Flying
Bulls will be attending Bodensee intended to familiarise the general public
nificent men in their flying for the first time in a P-38 Open: 10 a.m. – 6 p.m.
machines will be brought Lightning and a Fairch- Klassikwelt Bodensee
with alternative drivetrain systems. 8
alive again in exhibition hall ild PT-19, as well as in the is an Automobile
A3’s aircraft hangar. Many legendary Corsair with its Summer partner For further informations
a visitor will be amazed to folding wings, which saw www.klassikwelt-bodensee.de www.automobilsommer2011.de

A ft er W or k
E lect r ic A ven ue
A Journey
Through Time
Vintage and modern cars congregate
at Electric Avenue
at the fairgrounds, where visitors can test-
Time Machines
Electric speedsters, vintage
drive electric vehicles, will again be a major
cars and modern classics attraction. However, the sustainable mobil-
pitch up at the “the electric ity expo is also a great platform for indus-
avenue” expo and the paral- try professionals to compare notes. “We are
lel “Klassikwelt Bodensee” 01
hosting a blue-ribbon conference that will
event. These twin shows address the e-mobility issue, the INCOVI-
are inviting visitors to take
an eventful journey through
Sion Experts’ Forum and the E-Car Awards
time from the past into the are also eagerly anticipated”, Roland Bosch
future from 2 to 5 June reports. “During the next edition of the
2011. While the sustainable show we also want to offer corporate pres-
mobility expo is showcasing entations that facilitate even more contact
alternative powertrain sys-
tems, the focus at the classic
between exhibitors and visitors.”
car show is on driving, flying New Mobility
and floating curios. 02
Mobility of the past meets mobility of the
future at “Klassikwelt Bodensee”, which is
Preparations for “the electric avenue” and being staged in parallel to the “the electric
“Klassikwelt Bodensee”, the twin mobility avenue” expo. The classic car show is one
shows, are currently shifting into top gear of Europe’s largest and most important;
at Lake Constance, where mobility on the 405 exhibitors showcased a wide range of
water, on land and in the air has its roots. A premium products in 2010. The classic
wide range of events and activities, such as a car event’s supporting programme also has
test track, a parade around the fairgrounds, a very dynamic character. Visitors to the
the E-Car Awards and an experts’ conference show will experience vintage mobility not
will provide the vintage car community and only from a static perspective but also live
fans of electric vehicles with a vibrant vehi- and in a way that appeals to all the senses.
cle showcase. On the Saturday of the show, vintage cars
Messe Friedrichshafen is staging this and electric vehicles will be showing exact-
“the electric avenue” expo for the third ly what they are made of during the Classic
time, after it debuted in 2009. In 2011 the Car Parade around the fairgrounds. 8 03
exhibitors will be showcasing their visions
of emissions-free mobility in Hall A2 and
will provide visitors with insights into elec- For further information
tric mobility of the present and the future. www.klassikwelt-bodensee.de , www.tea-expo.de
“Our objective is to inform consumers and
the media about the current R&D status
quo and to promote driving using alterna- The world record “Rennzi- Visionary in electric drive: Curious kids gaze at
tive powertrains“, is how by Roland Bosch, garre”: an electric racing car Frank M. Rinderknecht, the eco-friendly, fast and
“the electric avenue’s” project manager, of 1899 by Camille Jenatzy Rinspeed CEO noise-free “Elmoto”
explains the show’s concept. The test track C the electric avenue Expo C the electric avenue Expo C the electric avenue Expo

The
Swabian Unrivalled, genuine and
completely natural

A ft er W or k
T h e Swabian A lps
In the South of Germany

Whether you are in
magnificent countryside at
altitude or further down in
romantic towns and cities,
on hiking or Segway tours.
You can discover so much
in so many different ways
in the Swabian Alps.
Alps
C Schloss Hohenzollern Tourismusverband Schwäbische Alb

A ft er W or k
T h e Swabian A lps
The Bike-Crossing-Trail Over 50 rocks are approved Uracher Waterfall: roaring

Swabian Alps for mountain climbers heart of the Swabian Alps
C Schw. Alb Tourismusverband C Schw. Alb Tourismusverband C Schw. Alb Tourismusverband
romantic castles and majestic palaces are

perched on hilltops, on the edges of valleys
and on rocks and are a distinctive feature of
the landscape. The “Swabian Neuschwan-
stein” — Hohenzollern Castle — is the an-
cestral seat of the Brandenburg-Prussian
as well as the Swabian lines of the House
of Hohenzollern. Its romantic architectural
style makes it one of Europe’s most beauti-
ful castles. What would a visit to the Ho-
henzollern Castle be like without having
seen the magnificent interior rooms? Right:
the pleasure would not be complete. The
panoramic view across the highlands be-
tween the rivers Neckar and Danube, which
Kaiser Wilhelm II also admired, is spec-
01
tacular. The building of Lichtenstein Cas-
tle was inspired by the novel with the same
title. A knight’s castle was built in a me-
diaeval style from 1840 until 1842, based
on this literary source material written by
Wilhelm Hauff.
Far Away From Everyday Life
Attractive, historic towns often lie at the
foot of castles and in the Swabian Alps.
Many times, you can instantly sense a par-
ticular charm and a recreational flair, well
away from everyday hustle and bustle, in
these towns that are steeped in tradition. A
large number of museums and places of in-
02 03
terest reflect the rich history of the Swabian
Alps as a cultural landscape and provide in-
sights into a multifaceted tradition.
The Swabian Alps, which emerged from People with a penchant for flocks of
the Jurassic seabed millions of years ago, sheep, juniper heathland or chalk cliffs and
not only have a bizarre structure but also waterfalls will find it all here. Furthermore,
form a striking low mountain range that you will also find mineral springs in this re-
extends for some 200 kilometres right gion. Mineral springs, a human boon, have
across Baden-Württemberg. It is difficult bubbled up from deep inside the Swabian
to imagine red-hot vulcanic rocks shoot- Alps since prehistoric times. The warm,
ing skywards millions of years ago in places mineral-enriched water from the bowels of
where sheep graze nowadays. The Swabian the Earth is a source of health-giving prop-
Alps are one of the world’s regions with the erties at many thermal spas and health re-
highest concentration of volcanoes. sorts, such as Bad Urach or Sonnenbühl.
Also, you can find rare fossils in both a The Blautopf is not only one of Germa-
large number of globally unique museums ny’s most beautiful springs, but it is also its
as well as in the great outdoors. Moun- second most water-abundant karst spring. It
For further information tain ridges up to 1000 metres high plus is the source of the River Blau, which flows
www.tourism-bw.com castles and palaces, give the Swabian Alps into the Danube about 15 kilometres away
http://en.s-alb.de their unmistakable natural beauty. Many from its spring. This diversity is unique in

A ft er W or k
T h e Swabian A lps
“The Swabian Alps are a wild paradise.”

Eduard Mörike, German romantic poet, 1804 – 1875
C Schloß Lichtenstein, Schwäbische Alb Tourismusverband
Germany and its geological composition

has had a considerable impact on its appear-
ance. A large number of rivers have carved
their beds into the white limestone. As a
result, water seepage has produced many
fabulous stalactite caves. The Swabian Alps
are one of the regions in Europe with the
highest number of caves, and that is only
one reason why the region was selected to
become a “National GeoPark”. Today you
can still see traces of Stone Age human ac-
tivity in over 25 stalactite caves.
A National Geo-Park
Nature lovers appreciate the tranquillity
and the beauty of an as-yet unspoiled rec-
reational region. Gently rolling mountains
and ridges, winding valleys, green mead-
ows and bright forests provide variety in
the natural landscape. You can admire this
natural beauty on hiking and bike tours and
even see as far as the Alps, the Black Forest
and the foothills of the Swabian Alps. The
northern part of the Swabian Alps is ideal
territory for gliding, hang-gliding and pa-
ragliding. People who find that too danger-
ous can enjoy touring round on a Segway
and see nature from a different perspective.
You can travel almost silently and at zero
emissions through secluded parts of the
Swabian Alps. There are also plenty of rock-
climbing opportunities, from which you
can literally abseil.
Besides relaxation and peace and quiet, a map cities, castles and caves
general feeling of well-being of course also
includes culinary delights. After you have Romantic but modern towns
explored the Swabian Alps, it’s time to en- that have developed organi-
joy fabulous Swabian cuisine featuring local cally over the centuries, with
ornately decorated half-tim-
produce at a typical country inn. 8 bered houses, magnificent
churches await you on the
Göppingen Swabian Alps.
Gourmets-tips the taste of the sWabian alps Aalen
Most Swabian fortifications
Tübingen
Hotel Ochsen, Blaubeuren date back to the Middle
Heidenheim
Phone: + 49 (0) 7344 / 96989 -0 Ages. Katzenstein Castle is
Hotel Graf Eberhard, Bad Urach Balingen the best preserved exam-
Phone: + 49 (0) 7125 / 1480 Ulm ple of a medieval Hohens-
Hotel Restaurant Schwanen, Metzingen Ehingen taufen castle.
Phone: + 49 (0) 7123 / 946 -0 Tuttlingen Albstadt The geological varieties are
Schloss Haigerloch Gastschloss, Haigerloch, unique in Germany; this
Phone: + 49 (0) 7474 / 6930 also applies to the many
Restaurant Wilder Mann, Bad Urach caves and their fantastic
Phone: + 49 (0) 7125 / 947330 subterranean scenery.

A ft er W or k
T h e H igh R h in e
The High Rhine Region

Cascading down the Rhine
Falls – yes, you can in the
cross-border High Rhine
region. Both Swiss and
Germans regard this as an
attractive recreational area.
Sleeping
Beauty
The High Rhine
01

A ft er W or k
Bad Säckingen is inviting The peace in nature — fishing The power of gravity: The
for a rest at the High Rine Rhine Fall in Schaffhausen
C Bad Säckingen C Bad Säckingen C www.schaffhauserland.ch
The High Rhine, which begins where the

Rhine exits Lake Constance near Stein am
Rhein, flows through picturesque country-
side. It continues through Basle, where it
merges into the Upper Rhine. At around
the 160km mark the Rhine, which flows
through various types of countryside, fea-
tures 160-metre falls between Constance
and Basle. These facilitated the construction
of hydroelectric power plants, which not
only advanced the industrial development
of the region, but also changed the land-
scape. In the past the Rhine was a torren-
tial river with plenty of falls, until humans
began harnessing this power by building
02
run-of-the-river power plants. This resulted
in the construction of eleven hydroelectric
power stations, which left their mark on the
High Rhine region and became a tourist at-
traction at the same time.
The Most Southerly
Holiday Region in the Black Forest
The High Rhine region is the Black Forest’s
most southerly holiday region and incorpo-
rates the districts of Constance, Lörrach and
Waldshut. What they all share is a common
border with the High Rhine and Switzer-
land. This area features unspoilt towns, me-
diaeval buildings and castles. Located in the
centre of this tri-state area, the region is a
03
great starting point for a range of 1-day ex-
cursions. Basle and Zurich in Switzerland,
Colmar and Strasbourg in Alsace and towns of sunflowers growing in the glades and map the high rhine region
such as St. Blasien in the Black Forest can be meadows sway gently in the breeze. Why
reached quickly and easily. In the district of not just pause, breathe in deeply and enjoy The High Rhine
Lörrach in the western High Rhine region, this moment of tranquillity — here along is the south-western
you can go hiking, cycling or mountain the High Rhine you will encounter a thor- extremity of
Baden-Württem-
biking in pristine countryside. The south- oughly delightful hiking area, which is rich berg and
ern part of the district, where the towns of in contrasts and has fantastic views as well borders with
Weil am Rhein, Lörrach and Rheinfelden as unique flora and fauna. France and
are located, is in the immediate vicinity of Switzerland
the Swiss city of Basle. This area features a Europe’s Longest Wooden Bridge
range of cultural events and facilities, such The town of Bad Säckingen, with its
as the Stimmen (Voices) Festival in Lörrach 17,000 inhabitants and almost Mediterra-
or the Vitra Design Museum in Weil am nean climate, has a lot to offer as well. Eu-
Rhein. rope’s longest wooden bridge, which takes
Small streams plunge headlong over the you across the Rhine into Switzerland, is Schopfheim
Lörrach
rocks, almost like large rivers, conjuring up located in this spa town. From there you
a wildly romantic atmosphere. Just a short don’t have much further to go to reach the Waldshut-Tiengen
distance away along the trail the heads High Alps and the Black Forest’s high- › Rheinfelden Bad Säckingen

A ft er W or k
Waldshut-Tiengen: Twin-city
The administrative district
between the Rhine and the
Black Forest
of Waldshut — located to
C Tourist-Inform. Waldshut-Tiengen a large extent in the
Southern Black Forest
Nature Park — is one of
Baden-Württemberg’s most
important health resort and
holiday regions.
south. One of the most well-known towns
in the district of Waldshut is the idyllic and
historic town of Laufenburg. The Rhine
separates the Swiss and the German parts
of Laufenburg. The magic of the winding
cobbled lanes, gateways and towers with
small squares, wells and castle ruins, which
arch up above the densely packed mansions
and townhouses in the Old Town, charac-
terise this picturesque frontier town. Few
other places have been captured on canvas
by famous artists as often as Laufenburg.
01
The scenic surrounding countryside is an
› est peaks. The romantic old town, with invitation to take some time out and relax.
its winding lanes, the venerable cathedral When hiking along the 800-year-old town
and the small, historic castle, has a long- of Laufenburg’s Jubilee and Nature Trail or
established spa tradition. Just relax, enjoy cycling/mountain biking along the Rhine
and recharge your batteries. Guests have Valley and in the Hotzenwald, you can just
enjoyed themselves in Bad Säckingen ever forget about the daily grind and leave it be-
since the Middle Ages. Nowadays this hind you. The town of Waldshut-Tiengen
centuries-old spa tradition is continued at is also worth a visit. The twin-town, which
the Aqualon Therme. The town offers both was formed in 1975 by the merger of the
a large number of museums and culinary two independent towns of Tiengen and
diversity as well as an unspoilt natural envi- Waldshut, is hosting the World Town Fes-
ronment and sense of vibrancy. Sometimes tival for the fifth time. In keeping with its
the Rhine flows through narrow ravines, “Music from the World’s Cultures“ motto,
sometimes through sparsely populated farm the festival begins with a musical journey
land and sometimes through port facilities from Ireland via Africa to Eastern Europe ,
C Stimmen Festival and industrial zones near Basle. accompanied by the sounds of Irish ethno-
STIMMEN Festival Bridge Across to Switzerland, folk, African harp, Scottish folk and klez-
mer music.
07.07. - 31.07.2011, Stimmen Gateway to the Black Forest
During the summertime, songs can be heard The administrative district of Waldshut Europe’s Second Largest Waterfall
over the sky of Lörrach. Open air concerts
can even be heard on the other side of the
is one of Baden-Württemberg’s most im- In the Swiss city of Schaffhausen you feel as
Rhine, e.g. in the canton Basel-Landschaft or portant health resort and holiday regions. if you have turned the clock back 500 years.
in the former Dominican monastery in the Varied and unique landscapes characterise The old town, featuring 171 bay windows,
Alsatian Guebwiller. The event that started the district of Waldshut, which is located works its magical charm. This city on the
in Lörrach in 1994 became the biggest music to a large extent in the Southern Black Rhine is one of Europe’s best-preserved
event of the Upper Rhine region. Forest Nature Park. The district extends mediaeval cities. Schaffhausen has around
Phone: +49 7621 9408911/-12
for around 1,131 square kilometres from 35,000 inhabitants and is one of Switzer-
www.stimmen.com the Black Forest peaks in the north to the land’s medium-sized cities and the capital
Swiss border on the High Rhine in the of the Canton of Schaffhausen. The largest, ›

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STEINBEIS UNIVERSITY BERLIN
A ft er W or k
The Vitra Design Museum Two countries and Bad Säckingen: A unique lo-
presents design and art of one city — this is cation situated between the
reduction Laufenburg Black Forest and Switzerland
C Vitra Design Museum C Laufenburg Tourismus C Bad Säckingen
comparable panoramic view, surrounded by

up 400 cubic metres of water per second.
Take in the View
or Take Up the Challenge
If you want to see the Rhine falls from an-
other perspective, you should visit the Neu-
hausen Adventure Park in Switzerland. The
Park is guaranteed to provide you with an
unforgettable experience – a breathtaking
view of the Rhine Falls from the treetops.
People with a thirst for adventure can take
on more than 140 obstacles. Why not try
to keep your balance as you make your way
from tree to tree over eleven different ob-
01
stacle courses, or free-fall from a platform
over 13 metres high and land gently. Peo-
ple, who prefer to take things at a more lei-
surely pace, can also enjoy the Rhine Falls
paddling in a canoe. Behind the Rhine Falls
you can paddle downstream along the un-
spoilt, slow-flowing section of the river as
part of a guided or non-guided tour. Or
why not simply lie on a lilo and float along
for a couple of kilometres, and then catch a
train back to where you started. Along the
way there are so many opportunities to take
a break, barbecue or picnic. You can have
just as much fun here as at Lake Constance.
The district of Constance, at more than 1.8
million overnight stays per annum, is one
02 03
of the most attractive tourist areas at Lake
Constance. Characterised by cultural-his-
Zoom. Italian Design most impassable obstacle to navigability on
the Rhine is the Rhine Falls, four kilome-
torical and scenic beauty, the district ex-
tends from Hegau via the western section of
and the Photography of tres downriver of the city. At a width of 150 Lake Constance to Constance itself.
Aldo and Marirosa metres and a height of 23 metres they are
From Basle to Schaffhausen
Europe’s second largest waterfall. Around
Vitra Design Museum 400 cubic metres of water per second The Rhine Valley cycle route follows the
26 March 2011 – 03 October 2011
The exhibition offering a new way of inter-
plunge downwards, accompanied by a deaf- High Rhine upstream from Basle head-
preting the history of Italian design through ening noise. What would the Rhine Falls ing east. You can explore the region by
an exhibition of furnishings, lights, objects, be like without the monumental rocks in bike as you please, passing through a size-
books and a vast series of photographs from the midst of this huge body of water? Ap- able number of German-Swiss twin-towns
the Ballo archive. proaching and climbing the rocks are one on your way to Europe’s most magnificent
of the highlights of any visit to the Rhine waterfall, the Rhine Falls. The route passes
www.design-museum.de
Falls. The captain guides his narrow boat mainly through the territory of Baden-
from the Schlössli Wörth boat pier through Württemberg, with the Rhine as a con-
awesomely wild, tossing rapids, moors in stant companion. Cycling along the Rhine
the middle of the Rhine Falls and enables enables you to find out on which side of
his passengers to disembark in order to the river the beer is more quaffable and the
ascend the rocks. This spot provides an in- tranquillity is more intense. 8

SouthWest Germany is throwing a party for the car.
Come and join us!

The best brainwave since the car.
It’s SouthWest Germany’s 125-day party
to celebrate the 125th birthday of the car.
May 7, 2011 to September 10, 2011
www.automobilsommer2011.de
Sponsored by: An initiative of:

A ft er W or k
A spar agus fr om Schw et zin gen
The Royal Vegetable

Be it the queen of vegeta-
bles, spears of spring air or
edible ivory. Even though
it has a range of different
nicknames, demand for
this particular vegetable,
which people just cannot
get enough of, is equally
high wherever you look.
White
Gold
In Schwetzingen
everything revolves
around asparagus
did you know that…
› 345 hectares of land in

the Rhine-Neckar district
are dedicated to
asparagus growing?
Of which 279 hectares
yielded crops last year.
› in the Schwetzingen mu-
nicipality it was 16 hectares,
of which 14 yielded crops?
C istockphoto

A ft er W or k
During the season, every- Fresh asparagus from The asparagus monument
body assists Schwetzingen in Schwetzingen
C Stadtinformation Schwetzingen C Stadtinformation Schwetzingen C WikiCommons
After a long, hard winter people’s appetite

for fresh vegetables is much greater than at
any other time of year. The hype surround-
ing the first spring crops of vegetables is
unbelievable. With the exception of mush-
rooms, strawberries and pumpkins, which
are also only available in season, no other
vegetable is in such high demand as the
queen of vegetables, which is still regarded
as a delicacy. The benefits of asparagus in-
clude the fact that it is extremely healthy
and low in calories. It’s no wonder that
people can’t wait for this spring greeting.
So it’s quite normal for asparagus lovers
each year again to make the pilgrimage to
01 02
Schwetzingen in the north-west of Baden-
Württemberg during the asparagus season.
Everything revolves around asparagus here aspargus with them to Germany. In this
on the Baden Asparagus Route. Asparagus, part of the world asparagus was initially
or to give it its Latin name — asparagus of- grown for medical purposes rather than as
ficinalis — is a species of herbaceous, mono- a vegetable. It was valued not only for its
cotyledonous, dioecious perennial that be- taste, but also for its curative impact. And
longs to the genus Asparagus. Yet why is so it was listed in the official pharmacopoeia
Schwetzingen asparagus so world-famous and was approved for sale in pharmacies.
and why is Schwetzingen regarded as the
asparagus capital of the world? Read on, Asparagus — the Panacea For Men
and we will tell you. The minerals in asparagus are said to in-
crease men’s sexual prowess. In the ancient
The Input-intensive Vegetable world asparagus was ascribed to Aphrodite,
The asparagus season is an integral part of the goddess of love. Since asparagus consists
the Schwetzingen calendar. Although the to 93 % of water, it also has only a few calo-
asparagus fields require a great deal of at- 03 ries and is extremely healthy. It not only has
tention throughout the year, during peak a dehydrating, diuretic effect and stimu-
season this vegetable is at its most demand- labour-intensive and therefore expensive lates the function of the kidneys, but also
ing. People standing between the earth process of cultivation. Suffering from lower contains a wide range of vitamins. But be-
mounds can immediately spot where the back pains and the effects or working in di- ware — as healthy as it may be, you cancel
soil begins to open up slightly in a radial rect sunlight, an army of seasonal workers, out any health benefits if you eat it together
pattern and asparagus shoots emerge into many of whom come from further afield, with a fatty hollandaise sauce. ›
the fresh air. In contrast to white or purple harvest the queen of vegetables by hand. So
“pale asparagus”, green asparagus grows people who want to eat fresh local asparagus
above ground and thus is not covered in soil
when harvested. Therefore it benefits from
sunlight and ultimately turns green. This
have to be prepared to pay for this pleasure,
as has been the case for centuries.
Agriculture played a major role in Ro-
“ Only Schwetzingen
asparagus tastes like the
input-intensive vegetable is cut twice a day man civilisation and so the Romans were
and brought to collection points where it is very interested in horticultural and agricul- genuine article — you
washed, peeled and sold direct to custom- tural processes. Their guides to cultivation cannot get such premium
ers. Asparagus was already a luxury item have been passed down to us, but these dif-
in the ancient world. Even today the high fer from modern cultivation methods and quality asparagus anywhere
price of these delicate spears is a topic of
heated discussion. The main reason for its
price is the complex, high-maintenance,
inputs. Very little is known about cultiva-
tion in German-speaking regions. However
it is assumed that the Romans brought the
else but in our town.
Max Brenner, asparagus farmer
”
A ft er W or k
C Fotolia
ingen was styled the “Asparagus Capital of wished to enjoy asparagus out-of-season.
asparagus served the classic way
the World” and “Asparagus City”. He established the identically named
canned food factory in Schwetzingen and
4 persons Asparagus Season specialised in canning asparagus. Exporting
› 1,500 g asparagus
› 150 g butter In 2010, the asparagus season was accompa- “white gold” around the world brought the
Side dishes: nied for the first time by a series of events, Asparagus City of Schwetzingen interna-
› 600 g new potatoes which cemented Schwetzingen‘s reputation tional fame. Canning enabled and continues
› 200 g boiled ham (slices) as the asparagus capital of the world. These to enable people to enjoy asparagus all year
› 200 g dry-cured ham (slices) include the Schwetzingen Asparagus Race, round. And what goes so well with a deli-
Add the cleaned asparagus to
which is being staged on 3rd April for the cious asparagus dish? Wine of course. The
a stout stock flavored with salt second time, and the coronation of the As- way that asparagus and wine harmonise de-
and sugar and leave to boil for paragus Queen at the end of the season. pends on how the asparagus is prepared. 8
about 15 to 20 minutes at mod- The asparagus harvest kicks off round
erate heat. In the meantime about the end of April, depending on the
prepare the jacket potatoes, asparagus perfect combinations
weather conditions. At this early stage, de-
melt the butter carefully and ar-
range the ham on a large plate. mand for the white gold by far exceeds that Asparagus with melted butter
Serve the cooked asparagus of any other vegetable, but by mid-June › Crisp, dry white wines like
together with the hot butter, many people’s appetite and desire are on the Sauvignon Blanc, Pinot Blanc,
the potatoes and the ham. wane. For this reason many asparagus grow- Chardonnay
ers also grow strawberries, which they sell Asparagus with
along with the asparagus. This gave rise to hollandaise sauce
› Matured dry white wines like
› Karl Ludwig, the Elector of the Palatinate, asparagus as a main course and strawberries Pinot Blanc, Sauvignon Blanc
also appreciated its benefits and in 1668 as a dessert. “When the cherries are red, the Asparagus with
started growing “white gold”, as he called asparagus is dead” is a well-known country a fruity frothed sauce
it, in his vegetable garden at his hunting saying. That means that the asparagus har- › Fruity white wines like
lodge in Schwetzingen. Elector Carl Theod- vest should be over by 24th June. medium-dry Riesling,
Muscat d’Alsace
or then began cultivating asparagus around
the middle of the 18th century. At the Worldwide Fame Green asparagus salad
› Lighter, drier white wines like
beginning of the 20th century asparagus However, in 1875, Max Bassermann had Sauvignon Blanc, Silvaner,
gained increasing importance and Schwetz- a brilliant idea to appeal to people who Rivaner (Müller-Thurgau)

Freude, schöner
Götterfunke.
A flash of inspiration can change the world – and of course that Baden-Württemberg is the number one innovation region in
the future of a company. From a statistical viewpoint, what tends Europe. Inventive genius and creative power become an unbeatable
to happen elsewhere rather rarely is the order of the day in Baden- combination here. Where the best minds and most industrious
Württemberg. In no other part of Germany are more ideas per hands push progress forward, your investments will also pay off.
resident produced. Nowhere are so many patents registered. For Do you feel inspired? You can obtain more good information
here in these parts, good ideas are no coincidence. Friedrich Schiller about the advantages of Baden-Württemberg at:
and Robert Bosch already had great ideas here. Their visions still wwww.bw-invest.de, tel. +49 (0) 711-22 78 70
live on today and encourage us never to stand still. So it’s no wonder www.baden-wuerttemberg.de, tel. +49 (0) 711-12 30
N ex t I ssue
Oct ober 2011
»Oh Lord,
won’t you buy
me a new
engineer.« Health Sector
C Mobser
World-class companies and innovative

services make Baden-Württemberg
a premium location for medical research
and technology.
C istockphoto
… these are words that Mercedes or … singen Mercedes oder Porsche.

Porsche might sing. As would the Und die vielen High-tech-Schmieden
large number of hotbeds of high-tech im Land. Es bietet tolle persönliche
creativity located in the State. Baden- Perspektiven. Als Hi-Potential sollten C Exporeal
Württemberg provides superb personal

and career development perspectives
Sie sich über die Chancen in Deutsch-
lands Musterland informieren. Und
Exporeal
Baden-Württemberg’s business locations are
right around the world. As a High als Arbeitgeber: Nutzen Sie Business showcasing their potential at Munich’s real
Potential you should acquaint yourself Baden-Württemberg für das Employer estate sector trade fair. Sustainability and focus
on the future are also key criteria as far as
with opportunities in Germany’s model Branding. Andreas Bergmaier sagt commercial real estate is concerned.
state. If you are an employer, why not Ihnen, wie. 0711 22558824 oder
use Business Baden-Württemberg for bergmaier@localglobal.de
employer branding purposes.
Business
Baden-Württemberg
providing an insight
into the workshops C Inka Ziegenhagen
City Nights
of the future since 2007.
How companies and
locations in Baden-
Württemberg are The stars of Baden-Württemberg’s cities
securing the State’s shine brightly in winter too — education,
industrial and art and culture, civilised, urbane
business future. conviviality and city-centre wellness.
www.
Advertise Now! businessbw.de
Business Baden-Württemberg is the tool of choice when it comes to global employer You can browse every issue of
branding. Please contact Andreas bergmaier (bergmaier@localglobal.de, Business Baden-Württemberg dating
+49 711 22558824) to learn more about our new media formats for your communication. back to 2007 online here.

we keep you ahead
Global expertise in automotive solutions.
Those who think holistically get where they’re headed faster. Therefore, vehicle engineering
MBtech’s service portfolio is an exact portrayal of a full vehicle expertise.
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As a global engineering and consulting company, we’re your partner for
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fon +49 (0)70 31/686-30 00 • info@mbtech -group.com • www.mbtech -group.com
Based in Baden-Württemberg,
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We are where our customers are – and not only since yesterday.
For us, the development of new markets means long-term commitment

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worldwide expansion into the future markets for tools. You too can grasp
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this opportunity as a future employee. As a springboard from and to

Germany, and all around the world.

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4 197558 405008

Issue Eight / April 2011

At the “Automobilsommer 2011”

MFG Baden-Württemberg mbH • Breitscheidstraße 4 • 70174 Stuttgart, Germany

Mannheim Ludwigsburg Heilbronn-Franconia Stuttgart

04 B usin ess B aden -W ürt t ember g

06 Impressions Global Players, Local Heroes Meeting Point

Published by Editor-in-Chief: Translation: Subscription / Sales:

B usin ess B aden -W ürt t ember g  05

06 B usin ess B aden -W ürt t ember g

“Tüftler” and “Schrauber”

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Number One State

Area and Population Administration

› Baden-Württemberg is one of the › Foundation on: 25 April 1952 › GDP: 343,736

10 B usin ess B aden -W ürt t ember g

› Industry: export rate 2009: 36.4 % › Baden-Württemberg is at the unchal-

Others Machinery Our communciations solutions:

Württemberg  sourcing_asia 2004-2011

› Baden-Württemberg has four aiports. Magazine Business Baden-Württemberg

he & D s to Euro CeBIT‘s

co Mag e Part Italy

The 10th BLECHexpo and the 3rd

12 B usin ess B aden -W ürt t ember g

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“What they do, they do extremely well”,

Be Aware of an average of 13.2 percent per annum to the

Megatrends Yet it is not quite that simple, as strategy

14 B usin ess B aden -W ürt t ember g

First-ever global market Many of Germany’s global The award ceremony at

Director of the Cologne Institute for Eco-

hwk-heilbronn.de heilbronn.de heilbronn-franken.com

heilbronn.ihk.de regionalverband-heilbronn-franken.de wfgheilbronn.de

wfgonline.de wih-hohenlohe.de wmt-gmbh.eu

16 B usin ess B aden -W ürt t ember g C MarcCain

From cotton yarn to the Mattes & Ammann The headquarters

conventional solutions is that textiles are

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In the framework of a current study, which

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Neckar-Alb is the region in

give the textile region Neckar-Alb a great

Your Future sible. The carbon-based light and strong

is Our Business manufacturing. Medicine can be provided

20 B usin ess B aden -W ürt t ember g

Ortenau shares a 60 kilom-

The first time visitor to the Ortenau — the

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The Badische Stahlwerke is The Ortenau is proud Products “Made in the

the Wirtschaftsregion Offenburg / Ortenau

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Wet Welcome at Stuttgart Airport

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Qatar Airways’ inaugural

in the European Union. The introduction of

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termining where municipal action should

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and Industry Sets Focus on India The Rhein-Neckar Chamber

Dr. Hans-Jochen Hüchting , First Vice

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› Baden-Württemberg is one of the › Foundation on: 25 April 1952 › GDP: 343,736

› Industry: export rate 2009: 36.4 % › Baden-Württemberg is at the unchal-

› Baden-Württemberg has four aiports. Magazine Business Baden-Württemberg

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