cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccTATA MOTORS

¯c Type : Public

¯c à unded:1945

¯c à under: JRD Tata

¯c îeadquarters: Mumbai, Maharashtra, India

¯c ey pe pleRatan Tata, Chairman

Ravi ant, Vice Chairman
Carl Peter à rster, CEO
Prakash Telang, MD (India Operati ns)

¯c Pr ducts: Aut m biles,Engines

¯c Design Revenue:37,446.50 cr re

¯c Ñet inc me:2,240.08 cr re

¯c T tal assets:$15.430 billi n

¯c Established in 1945

¦OMPANY PROFILE:

¯c Tata M t rs Limited is India's largest aut m bile c mpany, It is the leader in

c mmercial vehicles in each segment, and am ng the t p three in passenger
vehicles with winning pr ducts in the c mpact, midsize car.

¯c The c mpany is the w rld's f urth largest truck manufacturer, and the w rld's
sec nd largest bus manufacturer.
 ¯c Tata M t rs' presence indeed cuts acr ss the length and breadth f India. Over 5.9
milli n Tata vehicles ply n Indian r ads, since the first r lled ut in 1954.

¯c Tata M t rs is equally f cussed n envir nment-friendly techn l gies in

emissi ns and alternative fuels. . It has devel ped electric and hybrid vehicles b th
f r pers nal and public transp rtati n. It has als been implementing several
envir nment-friendly techn l gies in manufacturing pr cesses, significantly
enhancing res urce c nservati n.

Ã
  Ã 
 

Evaluate my rganizati n's (TATA MOTORS) h me c untry's p tential f r:

ÃDI, gr wth, and its envir nmental impact n y ur rganizati n's daily perati ns.

c Ec n mic and p litical risk. Such as Islamic law vs. cust mary law,
c mmand-driven ec n my vs. free-market-driven ec n my, etc. Briefly
describe tw ec n mic risk fact rs and tw p litical risk fact rs that are
imp rtant t y ur rganizati n, and h w these risk fact rs impact y ur
rganizati n.

c Infrastructure risk, such as r ads, the availability f transp rtati n, and

accessibility f natural res urces such as minerals, w ds, metals, etc. (Much
f this type f inf rmati n is readily accessible fr m vari us g vernment
websites, such as the US Department f C mmerce, the US State
Department's c mmercial website, and encycl pedic databases.
c Briefly describe the infrastructure f y ur h me c untry (India), paying
particular attenti n t th se elements f the nati nal infrastructure that can be
c nsidered t be a s urce f nati nal c mpetitive advantage.
c The p ls f skilled vs. unskilled lab r in the rganizati n's h me c untry
(India).
c Capacity and availability f capital markets thr ugh ut the h me c untry's
regi n.

Articles of association

The Tata Nano is a l w-c st, rear-engined, f ur-passenger city car built by the
Indian c mpany Tata M t rs. Aimed primarily at the Indian d mestic market, it is an
exemplary example f Gandhian engineering, a c ncept inv lving deep frugality and a
willingness t challenge c nventi nal wisd m.
Tata M t rs began selling its " ne-lakh car" in March, 2009. The cheapest car in the
w rld t day,with a price little m re than US $2,000, the Ñan is within reach f many
Indian families wh c uld n t previ usly aff rd an aut m bile.

In 2008 the Ã

   rep rted: "if ever there were a symb l f India¶s ambiti ns
t bec me a m dern nati n, it w uld surely be the Ñan , the tiny car with the even tinier
price-tag. A triumph f h megr wn engineering, the $2,200 (¼1,490, £1,186) Ñan
encapsulates the dream f milli ns f Indians gr ping f r a sh t at urban
pr sperity."Ñan is the SI prefix f r ne-billi nth, and the w rd is used c ll quially t
mean "very small".The nickname, " ne-lakh car" is due t the Ñan 's purchase price f
near 100,000 ( ne lakh rupees).

MEMORANDUM OF ASSO¦IATION:

ccccccccccc

MEMORAÑDUM Oà ASSOCIATIOîÑ
OÃ
.......................................LIMITED

I. The name f the C mpany is ³........................................LIMITED´

II. The Registered ffice f the c mpany shall be situated in IÑDIA.
III. The bject f r which the c mpany is established are all r any f the
f ll wing ( All the bjects will be implemented after btaining
necessary permissi n fr m the G vt./ C ncerned./ C mpetent auth rity
bef re the c mmencement f business ) :-
1. T establish s transp rt c mpany with an intenti n and t carry n at
India and elsewhere the business f running buses ,
mnibuses, taxicabs, l rries, tract rs and m t r cars f all kinds and
n all such lines as the c mpany may think fit f r transp rt
passengers and g ds and generally t carry n the business f
c mm n carriers n land by any vehicle whats ever f r the benefit
f the c mpany.
2. T carry n the business f transp rt f passengers and g ds, by
ship vessel r vehicle whether pr pelled r m ved by il, vap r, gas
 r ther m tive r mechanical p wer f r the purp se f the
c mpany.
3. T carry n the business f transp rt f passenger by cab, taxi, maxi,
car, micr bus, mini-bus, sc ter. aut -rickshaw m t r vans and
ther c nveyances f all descripti ns whether pr pelled r assisted
by means f petr l, spirit, gas, electricity r ther p wers and t
purchase r acquire the transp rt and its engines, chassis, b dies and
ther things used in c nnecti n with the ab ve menti ned vehicles
r transp rt.
4. T set up premium bus service in particular r utes with r with ut
Air c nditi ned transp rt f r the benefit f the c mpany.
5. T carry n the business f transp rtati n with r with ut air
c nditi ned bus within the cities f india and all ver the
c untry.
6. T carry n the business as imp rter f car taxi cab and vari us
m t r vehicles and spares parts f all kinds f r the interest f the
c mpany.
7. T establish run and maintain a w rksh p f r repair f all kinds f
buses, tract rs, trucks, l rries, mini-buses and all ther m t r
vehicles f r the purp ses f the c mpany.
8. T acquire by purchase lease r therwise and perate buses, trucks,
l rries, mini-buses taxi cabs, m t r cars r aut m biles, m t r
vehicles, r ad transp rt vehicles f any descripti n f r the purp ses
and dealing in transp rt business fr m time t time.
9. T carry n the business f CÑG Ãilling Stati n, service stati n,
w rksh p f r car, bus, truck and all ther kinds f vehicles r
transp rt.
NUMBER OF DIRE¦TORS:

NAME DESIGNATION

Ratan Ñ Tata Chairman / Chair Pers n

Carl-Peter à rster Managing Direct r & CEO
J J Irani Direct r
Ñ Ñ Wadia Direct r
R A Mashelkar Direct r
Ñ Munjee Direct r
Ranendra Sen Independent Direct r
Ravi ant Vice Chairman
P M Telang Managing Direct r
R G palakrishnan Direct r
S M Palia Direct r
S Bhargava Direct r
V  Jairath Direct r
Ralf Speth Additi nal Direct r

SENIOR MANAGEMENT:
c Mr. Carl-Peter à rster Chief Executive Officer & Managing Direct r
c Mr. P M Telang Managing Direct r-India Operati ns
c Mr. C Ramakrishnan Chief Ãinancial Officer
c Mr. T Levert n îead, Advanced and Pr duct Engineering
c Mr. S B B rwankar Sr. Vice President (Manufacturing Operati n)
c Mr. S rishnan Sr. Vice President (Latin America-Operati ns)
c Mr. P Y Gurav Sr. Vice President (C rp. Ãinance-
Acc unts &Taxati n)
c Mr P  Ch be îead (Jamshedpur - Plant)
c Mr. Vikram Sinha îead (Car Plant - PCBU)
 c Mr. B B Parekh
c Mr. U  Mishra
c Mr. A A Gajendragadkar
c Mr. Ñ Pinge
c Mr. R Bagga
c Mr. R Ramakrishnan
c Mr. S Ravishankar
c Mr. Girish Wagh
c Mr. Atul Renavikar
Chief (Strategic S urcing)
Vice President (ADD and Materials - CVBU)
Vice President (C rp. Ãinance-Business Planning)
Chief Internal Audit r
Vice President (Legal)
Vice President - Sales & Marketing(CVBU)
Vice President (Engg. Systems, ERC)
îead (Small Car Pr ject)
îead (Pantnagar Plant)V

¦OMPANY SE¦RETARY:

Mr. î  Sethna

¦ORPORATE ¦OMMUNI¦ATION:

Mr. Debasis Ray îead - C rp rate C mmunicati ns

PROMOTERS:

Tata Motors has surged 3% t Rs 790, after its pr m ter ± Tata S ns upped its
stake in the c mpany by acquiring f ur milli n shares f the f rmer fr m Daimler f r Rs
300 cr re, thus raising its stake in the c mmercial and passenger vehicle c mpany by
nearly ne per cent.
Tata S ns is the largest shareh lder and h lds 27.13% stake, ut f 38.08% t tal
pr m ter stake held by the Tata gr up as n December 2009.
The st ck pened at Rs 780 and t uched high f Rs 793 in intraday deals. Ar und
544,000 shares changed hands n the c unter s far n the BSE.

Daimler, n Tuesday, s ld its entire 5.34% stake r 25.59 milli n shares in the
c mpany f r ar und Rs 1,924 cr re, acc rding t inf rmati n available with the BSE.
SUBSIDIARY ¦OMPANIES:

c Jaguar Land R ver

c Tata Techn l gies Ltd. (TTL) and its subsidiaries
c Telc C nstructi n Equipment C . Ltd. (Telc n)
c îV Axles Ltd. (îVAL)
c îV Transmissi ns Ltd. (îVTL)
c TAL Manufacturing S luti ns Ltd. (TAL)
c Sheba Pr perties Ltd. (Sheba)
c C nc rde M t rs (India) Ltd. (C nc rde)
c Tata Daew C mmercial Vehicle C mpany Ltd. (TDCV)
c Tata m t rs ltd
c Tata M t rs Insurance Br king & Advis ry Services Ltd. (TMIBASL)
c Tata M t rs Eur pean Technical Centre plc. (TMETC)
c Tata M t rs Ãinance Limited
c Tata M t rs (Thailand) Limited (TMTL)
c Tata Marc p l M t rs Ltd (TMML)
c Tata M t rs(SA) Pr prietary Ltd (TMSA)
c TML Distributi n C mpany Ltd (TDCL)
c TML î ldings Pte. Ltd.
îOLDING ¦OMPANIES:

c Tata Capital
c Tata C mmunicati ns
c Tata C nsultancy Services
c Tata Interactive Systems
c Tata P wer
c Tata Steel
c Tata Tea Limited
c Tata Teleservices
c Tata Chemicals
c Tata Sky
PROSPE¦TOUS:



 Ã

Ã

c

Acc rding t a statement, Ãiat cust mers will be able t avail f the benefits f
quick l an appr vals, higher quantum f funding, c mpetitive rates and acr ss-the-
c unter services.
Tata M t rs is the exclusive distribut r f Ãiat in the c untry, perating thr ugh a t tal f
175 Tata-Ãiat dealerships in 130 cities.

C mmenting n this Retail Ãinancing arrangement, Tata M t rs Ltd Vice-President

(C mmercial Passenger Car Business) R Ramakrishnan said, ''Our Ãiat cust mers can
expect c mpetitive, c nvenient and pr mpt financing supp rt while purchasing any Ãiat
car fr m ur dealerships.'' Under the arrangement, Tata M t rs Ãinance will pr vide
finance facilities t Ãiat cust mers in additi n t Tata Capital which has been financing
Ãiat cars since 2009.
Tata M t rs Ãinance Ltd will supp rt Ãiat thr ugh its 140 branches which will c ver
appr ximately 1000 l cati ns and dealer utlets,the statement said.

Tata Motors Finance to extend finance to all Fiat cars :

Tata M t rs Ãinance , a subsidiary f Tata m t rs, n Tuesday said it will extend

finance t all Ãiat cars in the c untry. "We are delighted t ffer t ur Ãiat cust mers a
retail funding facility thr ugh Tata m t rs Ãinance," c mpany's Vice President,
c mmercial passenger car business, R Ramakrishnan said in a statement here.

Tata M t rs is the exclusive distribut r f Ãiat cars in the c untry and perates
thr ugh a netw rk f ver 175 Tata-Ãiat dealership in 130 cities acr ss the c untry,
which pr vides sales and service supp rt f r Ãiat cars. The c mpany will n w supp rt
Ãiat thr ugh its 140 branches which will c ver ab ut 1,000 l cati ns and dealer utlets, it
said.

"In c njuncti n with Tata M t rs Ãinance, we are glad ur c nsumers can n w avail f
quick l an appr vals and a hassle-free purchase fr m any Ãiat dealership," Ãiat India
Aut m biles Vice President, C mmercial, Ravi Bhatia said.

Tata Motors Vista EVX takes top honours at the RA¦ Future ¦ar ¦hallenge :

Devel ped by Tata M t rs' U technical arm-Tata M t rs Eur pean Technical

Centre (TMETC), the Tata Indica Vista EVX bagged tw categ ry wins at the inaugural
R yal Aut m bile Club (RAC) Bright n t L nd n Ãuture Car Challenge. The Tata
Indica Vista EVX, which can carry f ur adults and hit 96km/h in ab ut ten sec nds,
bagged the t p h n urs in the Ec n mic Small Passenger Electric Vehicle (EV) and the
M st Ec n mical and Envir nment Ãriendly Small Passenger EV classes, where it
trumped c mpetiti n fr m bigwigs like SMART, BMW and Mitsubishi.

The Vista EVX finished the 93.3km l ng drive fr m Madeira Drive in Bright n t
Pall Mall, L nd n at an energy c st f just Rs. 98.73 and in the pr cess it nly depleted
36 percent f its lithium-i n ph sphate battery capacity, which calculates int an
perating range f 257.4km n a single charge translating int a phen menal plug-t -
wheel efficiency figure f 74 kmpl. The Vista EVX will be manufactured in the U and
it is expected t g n sale in Eur pe s metime in 2011.

Tata to recall some Nanos, numbers yet undecided :

Tata M t rs t day said it will be recalling s me f its small car Ñan t install
safety measures t prevent the vehicle catching fire."Yes, cust mers have been inf rmed.
S me have been already recalled," Tata M t rs Managing Direct r (India Operati ns) P
M Telang t ld PTI.
There are ab ut 70,000 Ñan s n the r ads n w, he added.

When asked h w many vehicles w uld be recalled, Telang said: "We d n't kn w exactly
h w many vehicles will be recalled as we have t check h w many Ñan s have t be
rectified."Yesterday, Tata M t rs Gr up CEO and Managing Direct r Carl-Peter à rster
had said that the aut maker planned t intr duce additi nal safety features in the small
car in the wake f rep rts f the car catching fire. - (Agencies)

Not recalling Nanos: Tata Motors :

"Basis s me media rep rts n the Ñan recall, we w uld like t clarify that Tata
M t rs is n t recalling Ñan s," said Tata M t rs in a statement."We w uld like t state
again, as we had d ne in May 2010, that the Tata Ñan is a safe car with a r bust design,
state- f-the-art c mp nents and built with an unc mpr mising attenti n t quality in all
aspects.

"This has been re-established thr ugh a sec nd analysis, c nducted during the
m nths f September and Oct ber 2010. Cust mers can rest assured that there are n
generic defects in the Tata Ñan ," the statement said.Tata M t rs claimed that its
cust mer satisfacti n studies with current Tata Ñan wners indicate that ab ut 85pc are
'satisfied' r 'very satisfied' with the car, because f it being 'small yet spaci us', its
perf rmance, maneuverability, durability, l w perating c st and safety. "S me wners
have taken their Ñan s n c untry-wide trips r t altitudes like hardungla, the w rld's
highest m t rable r ad. This adequately c rr b rates the Tata Ñan 's reliability and
safety, as was seen during the validati n f the car with ab ut 300 pr t types which
c vered m re than 2 milli n km f safe perati n bef re launch," said the statement£c

Tata Motors Gets A îigh Rating :

cccccccccThe rating agency M dy¶s blessing has f und the sect r f Tata camp this time
with the latter¶s rating enhanced with the sale f JLR brands. M dy¶s has all cated the
Ba3 rating f r Tata M t rs, m ving fr m B2 with the result f scintillating perf rmance
during the Q3 f 2009 fiscal.

It was the time when Tata Motors had been rec vering fr m the fall f JLR brands.
Tata M t rs then devised a strategy t revive the sale v lume with new launches, said
M dy¶s rep rt. M dy¶s VP said that the net sale v lume f JLR pr ducts t k the
market int surprise and is till n w is a pr fitable range fr m Tata M t rs.

In additi n Tata M t rs has been sh wing a thumping growth rate in the aut
sect r f India. Apart fr m the p tential c mmercial vehicles segment, Tata Motors has
been witnessing a g d sh w in the passenger vehicles segment especially fr m its Ñan
and Indig Manza. All these pr ducts have br ught large v lume f revenue and pr fit
f r Tata M t rs, said M dy¶s. Again, Tata M t rs has w n the claims f p sitive
utl k grade fr m M dy¶s as evidenced fr m the resp nses delivered t new pr ducts
in the market.

The expansi n activities f Tata M t rs t had a g d stint as much as the

exp rt business. The l ne excepti n t the p ssible gr wth is the sl w pace f the
markets in Eur pe and the US which may hit the gr wth rate, n ted M dy¶s. Tata has
been in p ssessi n f JLR which it acquired s me tw years ag f r $2.3 billi n.

GENERAL INFORMATION ABOUT ¦OMPANY

RESEAR¦î:

Research pr vides the much-needed inspirati n f r the birth f new ideas,

which in turn breathes new life int pr ducts. W rld-class aut m tive research and
devel pment are key fact rs that c ntribute t the leadership f the C mpany.
 Engineering Research ¦entre (ER¦ :
The Research Centre at Jamshedpur regularly upgrades c mp nents and
aggregates. A well-equipped t rture track enables rig r us and exhaustive testing f
m dificati ns bef re they are used as regular fitments.

The Engineering Research Centre in Pune was setup in 1966 and is am ng the finest in
the c untry. It has been h n ured with tw prestigi us awards - 'The DSIR Ñati nal
Award f r R&D Eff rt in Industry - 1999' and 'Ñati nal Award f r Successful
C mmercialisati n f Indigen us Techn l gy by an Industrial C ncern - 2000.'

AWARDS:

c Tata M t rs receives all India tr phy f r T p Exp rters.

c Mr. Ravi ant receives the G lden Peac ck C rp rate Award f r Business
LeadershiP.
c Car Plant Pune w n three awards at the 25th Annual Chapter C nventi n f
Quality.
c G lden Peac ck Award f r Occupati nal îealth & Safety f r the year 2010.
c Tata Ñan bags the G ld Prize in the 2010 Edis n Awards .
c Car Plant Pune bags Safety, îealth & Envir nment Award.
c Tata M t rs is C mmercial Vehicle Maker f the Year 2010.
c Ñati nal Energy C nservati n Award 2009 f r Pantnagar Plant.
c Tata M t rs has received the prestigi us ÑDTV Pr fit Business Leadership
Award.
c Tata M t rs am ng India¶s m st Trusted Brand in cars.
c Tata M t rs - Invest r Relati ns ranked first in India.

SUPPLIERS:

Tata M t rs t day is India¶s largest aut m bile c mpany, being the market
leader in c mmercial vehicles and am ng the t p three in passenger vehicles. Tata
M t rs is als the w rld¶s f urth largest truck manufacturer and the sec nd largest bus
manufacturer. Our perati ns are n w spread acr ss the U, S uth  rea, Thailand and
Spain. Am ng them is Jaguar Land R ver, a business c mprising the tw ic nic British
brands. We als have a strategic alliance with Ãiat. Tata vehicles are being marketed in
several c untries in Eur pe, Africa, the Middle East, S uth Asia, S uth East Asia and
S uth America.

This p rtal is ne such t l, making available inf rmati n at a single p int

n:

´c S urcing Gr up f Tata M t rs
´c Enr lling as a vend r
´c Vend r devel pment

¯c We believe the p rtal with facilitate transacti ns between Tata

M t rs and its current vend rs, and als ease the pr cess f new
vend rs engaging withcTata M t rs is equally f cussed n
envir nment-friendly techn l gies in emissi ns and alternative fuels.
. It has devel ped electric and hybrid vehicles b th f r pers nal and
public transp rtati n. It has als been implementing several
envir nment-friendly techn l gies in manufacturing pr cesses,
significantly enhancing res urce c nservati n

PRODU¦TS:

c TATA indica vista

c TATA indica
c TATA indig
c TATA sum
c TATA safari DICOR
c TATA indig SW
c TATA nan
FINAN¦E:

Over five decades f expertise in vehicle financing, Tata M t rs Ãinance Ltd, is a

subsidiary c mpany f Tata M t rs Ltd. Established in 1957, we are engaged in
financing entire range f passenger cars & c mmercial vehicles manufactured by Tata
M t rs Ltd.With a c re purp se t reach ut & help cust mers realize the dream f
wning a TATA vehicle easily, we are present acr ss 150+ l cati ns and at all Tata
M t rs Ltd auth rized dealerships.

Driven by the trust f m re than 2 milli n cust mers, we are the largest financiers f
vehicles manufactured by Tata M t rs Ltd. Schemes designed t suit every cust mer
requirement, flexible repayment pti ns, hassle-free eligibility criteria, simple
d cumentati n and fast sancti ning pr cess makes us the preferred ch ice f any
cust mer desir us f wning a Tata Car r C mmercial vehicle.

¦ARRER:

ccccccccccccccPe ple are the key differentiat rs f a successful business strategy & theref re
TMÃL is c mmitted t attracting, m tivating & retaining candidates f the highest caliber
& p tential. Our s urcing p licy is intended t pr vide the basis f r a systematic and
c nsistent appr ach t recruitment and selecti n in rder t attract, select and retain
capable & m tivated staff, and t ensure that app intments are made n merit thr ugh
pen c mpetiti n and a fair and equitable selecti n pr cess.

The P licy als seeks t integrate the pr file f the empl yees being recruited with the
business bjectives as well as seeks t synchr nize their fitment with the culture f the
rganizati n.Given the C mpany¶s thrust n capability building & C mpetence
devel pment, the Res urcing framew rk is largely c ncentrate n s urcing
³c mpetencies´ rather than pe ple.

¦ampus Recruitment

TMÃL values talented y ung minds and pr mises them a melange f challenging
pp rtunities, best minds in the industry t w rk with and much m re..As a rec gnized
C rp rate entity, it has been the C mpany¶s endeav r t create brand visibility & image
t attract talent fr m reputed Institutes.
 TMÃL theref re, visits Business Sch ls & ther instituti ns f higher learning as is
required fr m time t time in rder t attract, recruit & train bright y ung managerial
talent t build them as future leaders f the C mpany.

Executive selection scheme(ESS)

Tata M t rs has always strived t wards excellence b th in its eff rts t wards t tal
integrati n as well as in rec gnising its talented empl yees. The C mpany is c nstantly
creating prestigi us pr grammes t reward and retain its utstanding empl yees. The
Executive Selecti n Scheme is ne such pr gramme, which is highly s ught after by Tata
M t rs empl yees. It is a matter f pride and prestige t be a part f the ESS selecti n
pr cess and emerge a winner.

ESS is a fast track pr gramme f r accelerated gr wth f high p tential pr fessi nals.
This facilitates their early advancement t challenging and visible assignments thr ugh a
very systematic pr cedure.

The selection involves a 3 stage process:

c Written Test
c P wer Interview
c Assessment Centre

Sh rt-listed candidates are required t g thr ugh an interview with the executive
direct rs.

Candidates selected gain a huge lead in terms f pr m ti n and learning. They are
pr m ted t Manager's level thereby saving alm st 10 t 13 years f w rk time. The
successful candidates are relieved fr m their current j bs and put n vari us pr ject
based training pr grammes under the guidance f seni r managers in the C mpany. If the
candidates d n t p ssess management educati n, they underg a 4 m nths MEP at IIM,
Ahmedabad.

After successful c mpleti n f training the candidates are mandat rily r tated acr ss
departments t acquire general management skills.

The ESS is a jewel in Tata M t rs verall pr file as it pr vides a platf rm f r every

empl yee f the C mpany t perf rm and achieve maximum p tential.
 c
c
c
Sri Ramakrishna Engineering ¦ollege
(Autonomous Institution Affiliated to Anna University of
Technology ¦oimbatore
Vattamalaipalayam , NGGO ¦olony Post
¦oimbatore ± 641022

Department of Management Studiesc

LEGAL ASPE¦TS 0F BUSINESS
c
10DC105

Term Paper

n
TATA MOTORS

Submitted by
K.RAJKUMAR
1091040

Date of submission :

Marks
10

Signature of the Student Faculty Sign