Topic -- comparative analysis of promotional strategic of apparel and

accessories in Pune and designing effective promotional strategic

SOFT, PUNE

1. Which promotional tools you use to increase in sale?

TV advertising radio banner
poster hoarding
Flyers in newspaper newspapers window display
in store promotion
Magazine offers / gifts / discount
Others _______________

2. Which promotional tool has given you the best return till
yet?
TV advertising Radio banner

Flyers in newspaper Hoarding

poster

window display Magazine

newspapers

in store promotion Others _______________

3. Which promotional activities of market have impressed you

the most?
TV advertising Radio banner

Flyers in newspaper Hoarding

poster

window display Magazine

newspapers

in store promotion Others _______________

4. Which part of the year do you advertise most?

5. How do you advertise during festival?

TV advertising Radio banner

Flyers in newspaper Hoarding

poster

window display Magazine

newspapers

in store promotion Others _______________

6. How do you advertise during wedding season?

TV advertising Radio banner

Flyers in newspaper Hoarding

poster

window display Magazine

newspapers

in store promotion Offers / gifts / discount Others _______________

7. Have you ever invited local celebrities or politician at your

store as a part of promotion?
Yes no
______________________

8. Which object do you prefer to use for window display?

Mannequin posters signage
others _____________

9. How do you advertise at the time of sale?

10. Which type of roadshow you use for creating a buzz?
Competition makeover song/ dance programme
others_____________

11. How much you spend on promotion per annum?

RS 0 – 5000 RS 5000 – 10000 RS 10000 –

50,000 RS 50,000 +

12. What are the barriers that you face while doing promotional
activities?

13.What kind of music do you play in your store?

Instrumental classical western

do not play
Others____________________________

14.Do you have your business card?

YES NO

15.What kind of free gifts do you give as a part of sales

promotion?
Discount Coupons calendar accessories
gift do not give
Others_____________________________

16.Do you keep the data base of your customer?

YES NO

17.Which is the best store in terms of promotion and sale in

Patna, excluding your store?

18. In terms of promotion and sale , rate yourself on a scale of

10?
1 2 3 4 5 6 7
8 9 10

Name of the respondent: ________________________________

Signature: ________________________________
E-mail id-- ___________________________________

The above information is only for the part of classroom discussion, mfm, nift and it will not
be disclose to anybody in any case.