2

3
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Cross-Tabulation
• Monthly Income and Monthly Expense for Mobile
• Frequency of changing the SIM and Monthly Income
Chi Square Tests
• Age and Impact of Celebrities
• Monthly income and Monthly Expense
• Usage of SIM and Tariff Scheme.22
Correlation
• Correlation between Monthly expenditure and Age
• Correlation between Minutes Per Day And Age
• Correlation between SMS per day and Age
• Correlation between Tariff preference and Age
ANOVA
• Monthly Expenditure and Monthly Income
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Monthly Income * Monthly Expenses Cross tabulation

Count
Monthly Expenses
10-50 rupees 50-150 rupees 150-400 rupees >400 rupees Total
Monthly Income <5000 7 7 10 1 25
5000-10000 6 22 22 9 59
10000-20000 0 4 6 1 11
>20000 0 1 1 3 5
Total 13 34 39 14 100

Inference: Here irrespective of Monthly income, most of the people

spent `50-`400 per month.
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SIM changed in last 3 years * Monthly Income Crosstabulation

Monthly Income

<5000 5000-10000 10000-20000 >20000 Total

SIM changed in last 3 years 0-2 times 20 50 9 5 84

2-5 times 5 7 2 0 14

>10 times 0 1 0 0 1

Total 25 58 11 5 99

Inference: Here, irrespective of monthly income, most of the

people have changed their SIM very less(0-2 times).
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Correlations
Impact of Inference:
Age Group celebrities We got the significant
Age Group Pearson Correlation
Sig. (1-tailed)
1 .104
.151
level as 0.104 and is
Sum of Squares and 10.190 1.080 greater than p-value
Cross-products
Covariance .103 .011
0.05. So there is
N 100 100 significant relationship
Impact of celebrities Pearson Correlation
Sig. (1-tailed)
.104
.151
1
between the variables.
Sum of Squares and 1.080 10.560
Cross-products
Covariance .011 .107
N 100 100

H0: There is no significant relationship between Age and Impact of Celebrities.

H1: There is significant relationship between Age and Impact of Celebrities. Hypothesis:
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Chi-Square Tests
Inference:
Asymp. Sig. (2- We got the significant
Value df sided)
Pearson Chi-Square 18.323a 9 .032 level as .032 and is
Likelihood Ratio 16.743 9 .053
Linear-by-Linear Association 8.255 1 .004
less than p-value 0.05.
N of Valid Cases 100 So there is no
a. 10 cells (62.5%) have expected count less than 5. The minimum
expected count is .65. significant relationship
between the variables.
Hypothesis:
H0: There is no significant relationship between Monthly income and monthly
expense.
H1: There is significant relationship between Monthly income and monthly expense.
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Inference:
Chi-Square Tests
We got the significant
Value df
Asymp. Sig. (2-
sided)
level as 0.005 and is
Pearson Chi-Square 18.425a 6 .005 much lesser than 0.05. So
Likelihood Ratio 17.262 6 .008 there is no significant
Linear-by-Linear Association 3.171 1 .075
relationship between the
N of Valid Cases 99
a. 6 cells (50.0%) have expected count less than 5. The minimum expected
variables.
count is .97.

Hypothesis:
H0: There is no significant relationship between Usage of SIM and Tariff
Scheme.
H1: There is significant relationship between Usage of SIM and Tariff
Scheme.
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Correlations
Inference:
Monthly
The output confirms the result
Age Group Expenses of scatter plot has a
Age Group Pearson Correlation 1 -.030 significant negative
Sig. (1-tailed) .382 relationship exist between
N 100 100 monthly expenditure and age
Monthly Expenses Pearson Correlation -.030 1 (since r=-0.3). So p-value is
Sig. (1-tailed) .382 greater than 0.05 and it is
N 100 100 0.382. So we cannot reject the
null hypothesis.
Hypothesis:
H0: There is no relationship exist between monthly expenditure and age.
H1: There is relationship exist between monthly expenditure and age.
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Correlations
Minutes per Inference:
Age Group day
Age Group Pearson Correlation 1 .141 The output confirms the result
Sig. (1-tailed) .081
of scatter plot has a
Sum of Squares and 10.190 3.140
Cross-products
significant negative
Covariance .103 .032 relationship exist between talk
N 100 100 time and age (since r=.141).
Minutes per day Pearson Correlation .141 1
So p-value is greater than
Sig. (1-tailed) .081
Sum of Squares and 3.140 48.840
0.05 and it is 0.141. So we
Cross-products can reject the null hypothesis.
Covariance .032 .493
N 100 100

Hypothesis:
H0: There is no relationship exist between talk time and age.
H1: There is relationship exist between talk time and age.
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Correlations
SMS per
Age Group day
Inference:
Age Group Pearson Correlation 1 -.131
Sig. (1-tailed) .097
The output confirms the result of
Sum of Squares and 10.190 -3.760 scatter plot has a significant
Cross-products negative relationship exist
Covariance .103 -.038
between SMS per day and age
N 100 100
SMS per day Pearson Correlation -.131 1 (since r=-.131). So p-value is
Sig. (1-tailed) .097 greater than 0.05 and it is -
Sum of Squares and -3.760 81.040 0.131. So we cannot reject the
Cross-products
Covariance -.038 .819
null hypothesis.
N 100 100

Hypothesis:
H0: There is no relationship exist between SMS per day and age.
H1: There is relationship exist between SMS per day and age.
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Correlations
Call Tariff Inference:
Age Group preference
The output confirms the result
Age Group Pearson Correlation 1 -.161
Sig. (1-tailed) .055
of scatter plot has a
Sum of Squares and 10.190 -3.000 significant negative
Cross-products relationship exist between
Covariance
N
.103
100
-.031
99
tariff preference and age
Call Tariff preference Pearson Correlation -.161 1 (since r=-.161). So p-value is
Sig. (1-tailed) .055 greater than 0.05 and it is -
Sum of Squares and -3.000 34.000
0.161. So we cannot reject the
Cross-products
Covariance -.031 .347
null hypothesis.
N 99 99

Hypothesis:
H0: There is no relationship exist between tariff preference and age.
H1: There is relationship exist between tariff preference and age.
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Inference:
ANOVA
Here degree of freedom is
Monthly Expenses
3 and 96. Also here if p-
Between Groups
Sum of Squares
7.051
df
3
Mean Square
2.350
F
3.143
Sig.
.029
value obtained is less than
0.05 we can reject the null
Within Groups 71.789 96 .748
hypothesis. F(3,96)=3.143
Total 78.840 99
and p-value=0.029 which
is<0.05. So we can reject
the null hypothesis.
Hypothesis:
H0:Monthly expenditure and monthly income is same.
H1:Monthly expenditure and monthly income is not same.
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 Cross Tab
 Monthly Income and Monthly Expense for Mobile
 Here irrespective of Monthly income, most of the people spent `50-`400 per month.
 Frequency of changing the SIM and Monthly Income
 Here, irrespective of monthly income, most of the people have changed their SIM very less (0-2
times).
 Chi-Square Test
 Age and Impact of Celebrities
 No significant relationship.
 Monthly income and Monthly Expense
 No Significant relationship.
 Usage of SIM and Tariff Scheme
 No Significant relationship.
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 Correlation
 Correlation between Monthly expenditure and Age
 Relationship exists between these two.
 Correlation between Minutes Per Day And Age
 Relationship exists between these two.
 Correlation between SMS per day and Age
 No relationship exists.
 Correlation between Tariff preference and Age
 No relationship exists.
 ANOVA
 Monthly Expenditure and Monthly Income
 Significant relation between Monthly Expenditure and Monthly Income.
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