Summary: This research and analysis report is aimed to assess my knowledge

and skills required for the development of the new product especially development
and marketizing for the new product. By choosing the Honda company and
developing the new car I was well able to demonstrate the knowledge of product
development staging from the market analysis to the research and implementation
process to the marketing the product using the various tools and techniques and
efficient use of resources.

1. Introduction
1.1 Honda Company Introduction
Honda Corporation is the Japanese based multinational company dealing with the
motor Auto motive and aerospace industry as well as they is working on the
robotic science since 1986. In 2001 the Honda was the largest motor industry
in Japan and in united states during 2008 ranked a the 4th largest motor
company and consider a the no 1 in bikes manufacturing Company have various
products in their portfolio from cheapest to pure luxury brands like ACURA. The
company concentrates too much on the development of the new products and
spends about 5% of their total cost to their research and development. The
making of most fuel efficient vehicles in the world are the main differential of
the Honda Company.

1.2 New Product: CAR

The Honda is intending to penetrate in the SE Asian market as this market is the
most capacity with already more than 1.8 billion turnover from motor
industry and still companies are seeking the potential in market. So taking
initiative the Japanese based company Honda is intending to make the car
which suits the Climate, style of living and other features of the region for the
main motor markets as the Philippines, Thailand, Malaysia and Indonesia etc.
I have proposed the following Model suggested keeping in mind the
environmental factors and buyers demand

Size & shape: The already common used cars are the large and more than four
seats vehicles and especially cars are sold in the market. So I suggested the small
car with only two seating’s with the luxury style and expensive car for the upper
class living in these four countries.
Fuel Economy: Is the main competitive advantage of the Honda cars and most
recommended in these contexts. So even in this model I would prefer the car design
which feature the boost the competitive advantage over the other similar cars
Suspension System: the climate of the region is humid, tropical and heavy raining
all the years which demands the suspension system which have most effective
control on wet roads and bad weathers and able to manage the effective drive of
the car.
Engine capacity:
Extra’s: can be identifies as the voice recognized navigation system and advance
security system in the car.
1.3 Outcomes of the Research and Analysis Project
I will be using the above proposed car model to ensure and testify y knowledge and
skills about the new product development process. Where my aims and objectives
will be to:
Analyzing the target market: Where the market is analyzed using the activity
model like pest analysis and captivity level using the porter’s Five Forces Model.
Development plan and its implications: Development is done through the
systematic model to ensure the most effective and suitable life cycle model
and demonstrated through the using of Gantt chart.
Marketing of Product: Where the marketing analysis is done by segmentation.
Targeting and positioning. To place the products in strategic point of view the
4 Ps of the marketing mix are used.
Monitoring and control: where different tools and techniques are used to ensure the
process of the development is running smoothly and either certain outcomes
are achieved or not.

2. Identifying Development
Proposal
2.1 Importance and necessity for new products
New product development in any company is essential in order to maintain their
market position and making them update as the current era is changing constantly
users demand and behavior are changing which demands new products in the
market, so we can say that the new products and services are essential to achieve
success. The following major reasons are identified through studies which
encourage organizations to develop the new product:
• Technology change
• Consumer demand
• Growth strategy through new products
• Products portfolio management
• Competition in market requires new product
• Research and development results in new product ideas
• Market entry and penetration
If company fails to maintain and update their products they may face the share lose
in market and even less demand for their existing products.

The new product and services are achieved through the coordination ad synergy of
different resources widely categorized as the 4Ms Man machine, material and
money. A successful new product and services can be achieved if these four
resources are managed well and used them in an e efficient manner. People from
various stream brings the new ideas and innovation in existing products and mostly
the customers, staff and the suppliers are primary persons to identify the need of
the new product and new product ideas.

2.2 Analyzing the Market and Competition for new Honda

Car
Before introducing the new product it is vital to do the market analysis in context of
the competition and effects of macro environment on the new product
development. I have used the following Models for Market analysis in terms of
competition and overall environment:
Porters Five Forces Model: Michael Porter's is applied to determine the strength
and position of the competition in the market and assess ho the product will be
managed in order to make it more competitive and best to survive. In following five
constraints:
The Threat of the entry of new competitor: the strength of the market
underlies the entry of the new entrants is the market. A newly developed
market which have more potential of the profit attracts the number of the
new entrant and d it will certain reduce the market share and profit for the
each entrant and even existing member. It will create the tough competition
situation However if markets already saturated it is not usual for the new
entrants. Barriers to the entry can be obtained by the increased capital for
entrants or using the more sophisticated technology. On the other hand
company can form their strong image in the market and making their
customers loyal through their customer services and making them the legend
in the field. Other measure are to assure the effective competition for new
entrants by making company dedifferentiate for any specific field like cost
advantage, technology used, selling price, channel of distributions. For
development of new product and entering in SE Asian market Honda should
first assess the how suitable market is for the new entrants and what is
challenges are faced by the new entrants and consequently they have to
make the strategy of competing on core differential basis or alternative they
are new in the market so they are setting the trends.

The intensity of competitive rivalry: Their are various factors decide to

measure the intensity of the competitors and intensity of the competitors
activities is major determents’ of the level of competition in the market.
Honda competitors may be competing on the following basis:
• Innovation and new product ideas
 • competing on the basis of channel of distribution
• more advertise and more sale rule is working in competition
• The Visibility of the product
• Extra services in conjunctions to the main product like after sale services and
customer services
The threat of substitute products or services: More customers have the
choices the more competition is tough and intense for companies. Their are
following features which decide the threats from the substitute
Switching cost
Awareness about the products among the buyers
Brand Loyalty level along with frequency of the use of the product
• The differentiation between the different products and the way of the
competition
• Number of alternative products
• Buyers attitude towards certain things like cost and quality
The bargaining power of customers: If the customer of the company is more in
position to negotiate and able to decide their own terms and conditions from the
company it means there is not easy to meet the requirements of the customers and
certainty the intensity of the competition is more in that case. It usually depends
upon either market overall conditions or the saturation of the particular product in
particular market. In that market the customers are more sensitive towards the
products and the more concern about the particular issues about the product. The
SE Asian region consists of the a couple of the developed economies like Thailand
but mostly are developing markets where the customers are not in better position
to get what exactly they can call the best in terms of meeting their individual
unique needs certainly have to be met.
The bargaining power of suppliers: This is particularly important, where only
the few suppliers are for the some sophisticated material, expertise and other
technology and have more options to sale. At this point the company are
more restricted about their input and have more systems in place to ensure
the on time product delivery is possible. In that case supplier even may
charge high for the products which consequently effect in profit and sale
price as well. The bargaining power of suppliers can be measured by the
Switching cost in order to switch the supplier. If cost is high the supplier will be
better in position to ascertain their own terms and conditions on the
company.
Type of Input if input is unique and sophisticated it can result in the more strong
bargain power of suppliers
• Supplier competition

PEST Analysis: Every organization and especially the newly developed products
should be screened and tested against the environmental factors which are
affecting the product. Pest analysis is the tool which determines the effect of macro
environment on the product like the political, economical, and social and
technology. These impacts are accounted for whenever measuring the romance and
making the strategic plan for the product launch.
Political factors: Are the interference of the government on certain issues and
industries. These are examples as the competition policies and restrictions on the
trade levels as well as the specifications of marketizing the products. Honda has the
influence of the law in the developing countries like the Indonesia where the rules
say that 2200C cars are not allowed and if allowed only to certain people so Honda
cannot exceed the limit.
Economic factors: economy factors are like the annual incomes of the average
households, Taxation and economic growth in context of the inflation. Economic
factors decide the major consequences on the firm like deciding the pricing, ways of
the distribution and other financial risks associated with the Economic factors,
which are necessary for Honda to assess before launching the new product. Like the
there are only few developed economies are other are highly volatile so Honda
should produce the feasibity report before launching the new car.
Social factors: Social factors all include the general traditions, consumer beliefs and
especially there religion and cultural value. The demographics in regards to the age
race and sex are the main factors to take into account before making any decision.
Like the tropical culture of the SE Asian Market people are used to purchase the
large vans consisting of more than four seats and mini vans are common on the
roads two and three seating’s are usually not in trend. Mostly people are escorted
through their drivers few people dive their car. Changes in social trends can impact
on the demand for a firm's products and the availability and willingness of
individuals to work.
Technological factors: These are most crucial to the success to assess the updated
technology and their use in the environment where the product is being used. Like
in SE Asian market the technology of suspension system is important but the voice
controlled navigation will not be much demanding and useful especially in
developing countries. The new products are the mainly affected through how they
are being advertised and impact of technology on the cost efficiency, innovations
and maintain the quality.
Environmental factors: The environmental factors will be affecting the seasonal
sales and the design and shapes common in the region will decide. The regional
environment in overall describes the need for the large average cars rather than
small cars.
Legal factors: legal factors that may affect the new product development process
are the some restrictions on the engine size as in Indonesia does not allow the sale
of more than 2200C engine in he country.
2.3 Product Development Life Cycle

It is stated above how it is important for an organization to develop and introduce

the new products in order to continuous the success. The survival and success of
any organization depends on their improved and updated products. But studies
showed that the excellent products launched with out excellent plan of
implementation did not perform well. So, in order to achieve the objective of the
new product it is essential that they are developed and commercialized using the
appropriate measures, tools and techniques. There were the different models used
by various organizations to launch their new products. However they use the same
step by step principal approach. There is following standard new product
development process

Car Development Life Cycle

Commercializat

Test
marketing

Car

Business

Strategic marketing and

Production

Development &

Idea

Idea

Step One: Ideas generation: There are various sources to get the idea of the product
some are but main sources are the following
Employees ; As the employees which are directly dealing with the customers and
they are most interacted with the external environment as well as they new more
about company operations, so they are the best sources to find the loopholes
deficiencies and the idea of the new product. As well as they can come up with
some brilliant ideas about the products as well.
Customers: there are two methods by which the customer needs are identified and
checked and their opinion is obtained in order to get the idea of the new product
one method is to take recommendations, feedbacks and doing surveys and other
Method is with out involving the main customer just study and analysis their
behavior and trends .
Supplier: Are the source of main input in company they sometimes have better
idea to be presented in the company
Competitors: Especially for Honda which is in competition with Toyota and other
motor companies are mostly to keep head on head competition follows the instinct
and aspirations of the other companies.
Technology: Change in technology in other fields can also ask for change in the
company’s product portfolio and remain the update in the market.

Step 2: Ideas Screening: This is crucial stage as there will me more outcomes
from the step one and result in the confusion about the new idea. So in this stage
every idea is tested for its feasibility in regards to its financial, technical and market
point of views. The idea selection look simple but in reality it is not. This process
any take several time and effort to come to the conclusion.
Step 3: Development & testing:
Here the prototypes of the product is make and organization heck that either there
are possibilities that the organization will get the certain outcomes from the product
or not or either they have to make changes in the plan and how far product will be
an aid to provide the organization its overall objectivity.

Step 4: Marketing & Development: Here the proper marketing strategy and
plan will be originated in order to ensure that the organization place the product for
the right customers in right place and in right situation so the maximum benefits
are achieved at this stage mostly the decisions are made which are in long run used
along side with the further development of the product.
Step 5: Business Analyses: This involves mostly the financial analysis of the
product and its related costs and the opportunities related to the production and
marketing of the product. Cash budget and related performance measures are set
and presented for approval and further actions are taken to ensure that the
required outcomes are obtained.

Step 6: Product Developments:

At this step the organization will assess the performance of the product by
introducing it to the selected customers dealers so they ca heck the viability of the
product, initial faults are recovered and addressed. At this stage their bare margin
that
Step 7: test marketing: It involves only distribution of the product to the specific
dealers and customers and waiting for their review.
Step 8: Commercialization: At this stage the product is formed and originated to
be commercialized all advertisement are dome at this stage the dealers and very
concern arrangements are done and product is delivered fro the sale in market.

2.4 Planning the Development using Gantt chart

Gant Chart
Product Life Cycle: Implantations of development of New HONDA
Car
Start Duration(D
Milestones Date ays) End date
Idea Generation 01/01/201
1 14 15/01/2011
Idea Screening 07/01/201
1 21 15/01/2011
Development & Testing 21/01/201
1 35 15/01/2011
Strategic marketing and 28/01/201
Production 1 42 15/01/2011
Business Analysis 21/01/201
1 14 15/01/2011
Car Development 04/03/201
1 21 15/01/2011
Test marketing 06/03/201
1 14 15/01/2011
Commercialization 10/03/201
1 28 15/01/2011

3. Research work & Resource Planning

3.1 Data and Research
 “Research method means ways of gathering information such as surveys,
personal interviews, descriptive study, relational study, casual study”
There are the number of the Research methodologies which the companies can use
to the to obtain the resultant outcomes an d measure the future benefits from the
product and how it will be changing the attitude of the customers resulting the high
profit and loyalty. As this is the modern era and it have arrive the number of the
technical and various logical strategies about the research methodologies. I I would
recommend the following research methodologies should be used in ordered to
measure the outcomes of the suggested new car.
Scientific Research Methodology: This methodology works on the concept that the
new product and innovations are done through the research and experimentation,
in research and development lab by using the particular skills and techniques with
the help of skilled and experienced work forces. This can be said that the idea and
topic are analysed by the science a scientific research methodology typically
involves the following terms:
• Formation of topics
• Hypothesis
• Theory of the outcome
• Conceptual formation
• Conclusion
This search for Honda is useful while making the actual design of the car, because it
involves the testing of the technical terms. So it could only be obtained through
scientific methodologies.
Historical research: This research is done while keeping in mind the concept that
the past behaviours and trends lies the basis of the future outcomes. These
methodologies use the past data to figure out the future outcomes. This method
involves the obtaining the complete and accurate past data and then using different
tools and techniques to find out the certain future outcomes the most famous tool
for this type of research is the use of the line of best fit. I would recommend this
research for the Honda in order to do the market and type of required product
research.
ii&iii Data type collected and analysis:
There are following types of the data collected and used for relevant purpose for
this research and analysis report:
Primary Data: This is the data category which is especially obtained and collected
only for evaluation of the new product and market analysis. There can be the
following methods used to obtain that data by using following:
Surveys: are the primary data gathering source which is used to collect the
individual information and then aggregated to find the concise picture of the
attitude, opinions and views about the product and services. Survey is the snap shot
for describing the best available source for reaching the consensus, means one
conclusion using large no of the data population.
Case study: It involves the studying the same situation or relatively same situation
analysis for the other organization or company and choosing to ensure that what
behavior they have adopted and their loopholes and plus points. It gave the whole
picture of the situation along with the practical outcomes. Experiments: Are the best
used source for the uncertain objectives, facts and figures are not clear about the
possibilities of the certain outcomes which are than tested and experimented.
Experiments could be the data obtained from the past actions.
Questionnaires: Are obtained from the direct customers and employees and any
direct related personal of is these type of the data is the most common in situations
where the organization precisely knows that what kind of answers they are
expecting at from the questionnaire.

Secondary data: the data gathered from the sources, which are not precisely
made for the purpose for which the data is being used.
Some common and renowned sources are given below for the secondary data
• Company’ annual financial statements
• Newspaper articles
• Internet and official website
• Published books and magazines

3.2 Resource planning for new Car Development

Development of the new product requires the efficient and most appropriate
managed combination of the resourcing the resultant outcomes from it. There are
following resources which needed to be handled carefully in order to obtain the
success from the implementation of the product and get potential outcomes from it.
Financial resources: Development of the new product needs the initial
investment, large or small amount depending on the type of product and the target
market. For the introduction of the new product in the market is a huge funded
event for the Honda, so Honda can obtain these resources by using following
sources of finance:
• Retained earnings: Retained earnings are the best source of income
there is no funding cost associated with it no extra capital cost and there
will be no hazel for the obtaining funds from the retained earnings.
However the retained earnings are mostly available to small extent and
we are unable to finance the whole project with only retained earnings.
Availability of retained earnings depends upon the available cash. So
before using retained earnings for the project Honda have to make sure
that the withdrawal of the cash does not result in the cash defecate in the
organization.
• Share Issue: Other method is by issuing the share capital in the stock
exchange either equity shares or preferences shares. This method is
mostly used where the company leverage is already high and the debt
can result in the high financing cost. The advantages of the shares issue
are that the risk factors are less and cost of equity understands to be less
as compared to the debt. However, the main disadvantage is that it can
reduce the control, lessened the earnings per share and sometime it is
difficult to issue shares in particular market conditions and is not
expected to issue share until unless have to raise quite huge amount as
the issuing costs are quite high.
• Debt: debt obtained either from the debentures issues or bank loan. Loans
are cheap and tax deductibles. As well as it is relatively easy to obtain the
 loan if company is low geared and have good credit history. In ordered to
obtain the Debt Company and repay it companies financial position and
the cash flows should be strong.

Human resources: An organization is considered to be successful in launching

the new product, if they have the pool of expertise necessary for the
Development of the product and commercialize it. There are different stages for
the product development stage and every stage requires different and unique
are of expertise and skill to finish the stage successfully and launch the product
successfully. These work forces are gathered to finish the one project of launch
of the product. The different roles for the product development involves typically
the
• Analysts
• Scientists& engineers
• Marketing specialists
• Operational managers
• And other operational staff
In order to make the successful team organization uses the skilled and trained
staff and workers. Sometimes a staff needed the particular type of training
organization should assure that their staff is fully equipped to meet the
challenges coming in their ways. If organization is large and new product
development and commercialism is the feature of routine tasks than they will
obtain the expertise in house but if the organizations casually develop the new
product than the main expertises such as the analysts and market experts will
be hired on contract basis.
Marketing resource: Marketing resources includes the areas of the marketing
and excess to the perfect medium in order to obtain the latest possible
outcomes main marketing resources include the highly trained and qualify
marketing staff and management, access and expertises of the marketing
techniques and organizational ability to introduce the product in market in an
appropriate ways.

4. Marketing and Monitoring

4.1 Marketing for New Car

Market Segmentation: is the progress by which the group of people and

entities are categorized according to their particular similar characteristics, which
accumulatively demand for the specific type and nature of the product. It is used in
order to find the pricing and distribution place for the product mainly. Some
segmentation criteria are given below which HONDA new car can use in order to
understand the need of specific group of peoples:
Geographic Segmentation: is done by sub categorizing the geographical areas
like Honda can subcategorized the SE Asian market into Developed and non
developed market
Socio-culture Segmentation: is done by the social and culture differences as the
beliefs religion, and different race like HONDA can identify the Muslim, Hindu and
Buddhist segments.
Demographic Segmentation: Is the categorization with the respect of the wealth
class, general behaviours towards the product and services. Honda can use the
upper average and lower class to segment their demographic market and target the
middle class especially.

Market Targeting: Is a process by which the appropriate market is located

to launch the product The decision is made at which market the product will be
launched depends on the evaluation of the different market segments. Market
targeting differs from the target market.

Market Positioning: Is a process by which the company’s image and their

products values are set in the market. PP process involves the following standard steps:

1. Deciding the buyer and market where product will be sol d or targeted.
2. Deciding that the loopholes in existing market and in other words
identifying the space in market for the product
3. Identifying the characteristics of the product which are filling the gap
in market
4. Identifying the position of the product in the market.

Marketing Mix: Honda can use following marketing mix for their car
marketing.
Product: Product is the core of the business and even the marketing process.
Honda Cars are placed in market as the most fuel efficient, Durable and modern
sleek look. So we can say that the Honda has made the differential in the market
through their high quality of the product.
Place: Place of distribution of course for the cars are the are dealers as well
company can invest in online selling in the developed countries like Philippines and
Thailand where the internet use is more than in Indonesia
Promotion: promotion can be done through offering the initial launch discounts
which are entitled for the entering in the market. As well as, the promotions in
different areas will be different according to the requirement of the area.
Price: Price is the deciding factor to place the product in market for the different
class of the buyers. The SE Asian markets mostly the people are belong to the
average class wealth. So the price of the new product is suggested is the average or
the minimal and not too luxury.

Methods of marketing:
Honda can do the market by using the following methods to introduce the new car
in the SE Asian Market:
1 Offering their car in showrooms highly visible and getting the flexible
contracts with the dealer as the introduction product
2 TV and Radio Commercials
 3 Using their official and partner websites as keeping the car image in their
homepages and visible while browsing the website
4 Putting the ads in the newspaper and other motor industry related magazines

4.2 Monitoring and control Implementation Process

The marketing process and the success of the Car development can be measured
by using the various tools and techniques, which are aimed to provide the standard
benchmarks and methods to make the control and monitoring process consistent
and progressive. Some financial and non financial measure is given below:

Ratios Analysis: The most important and key financial measure which is
aimed to provide the standard comparison between the actual performance and
budgeted performance , even the performance for the different periods is calculated
and compared. The Honda new car development process can use this measure
during the development and marketing process or even after the project finish to
compare the financial statics estimated and actually obtained.
The most commonly use ratios are
Profitability ratios: Which using the Return on the capital employed and profit margin ratios
compare the overall profitability from the project
Liquidity Ratios: These describe how company have managed their current resource and how it
was efficient to maintain the level of the asset and liabilities using quick and current ratios ad
working capital ratios in overall.
Capital Ratios: These ratios calculate the profitability and return to the investors from their
investment in the brand, company and product.

Budgetary control:
Methodological control, where the extent of income and expenditure are pre determined and through out the
development the organization try to restrict on the standard limitations and any differences are measured using
the variance analysis where variance are calculated on the efficiency of the material and laboure to set the
efficiency in operational area and the master budget is used the access the performance in overall operational
and financial areas.

Budget is the source to predict accurately the outcomes of the product and the resulting, the
better management of the finances and resources. It avoids the maximally the deviation from the
original budget. It can be used as the determent of the price of the product.

There are two approaches are used the budgeting process in one approach it is believed that if the
financial models are used appropriately future can be predicted and give efficiency in inputs,
outputs and processes. However, the second approach consist of the concept that it’s not about
the financial models these are the people who brings the information in the company overall and
make the processes perfect.

Feed backs and recommendations Systems: This is the recommended system which is
practicized regularly and with the defined intervals. During the development it aids to mange the
risk factor and resolves any unpredicted and unseen issue. As well as the process may come up
with better ideas and result in more outcomes, motivation if issued and recommendations
resolved properly.
Also the regular feed backs and surveys alert the team and they are less inefficient in overall
4.3 New product in Strategic context
The Ansoff Product-Market Growth Matrix is the creation of the Igor Ansoff and he presented
this model in Harvard business review as the tool for creating the strategic differentiation.
According to this matrix new and existing markets and products are used in different
combinations to decide the rule of the marketing. There are four possible growth strategies
emerge from this matrix based on product and markets. After the evaluation of company
products in this matrix context the company is better able to decide that which course of action
they will be choosing to increase or maintain their current performance. The matrix consists of

four strategies:
1. Market penetration: This strategy involves the working with the current market and
current product only the increase of performance is done using the same product sale
increase and market share increase as well this is the less risky strategy for marketing.
2. Product development: According to this strategy the firm obtain the competitive
advantage using the new products in the market and introducing the different products
and attract the more customers. By this way company achieve the market share with out
much concentrating on the market.
3. Market development: with this strategy the company can go after the new segments of
the customers or simply identify and target the new space in existing market and focus
with out changing their product portfolio.
4. Diversification: the successful and matured companies in one area and brand can mp in
the totally different market with different type of expertises. This type of strategy is most
risky in general terms.
The above matrix placed our product as the Diversification as we have developed the new
product and implement in new market or can say existing market but with new space in
market to be placed effectively.
4.4 Outcomes
So according to the research and analysis report, I have evaluated the
implementation process and marketing for the new car developed by the Honda
Especially targeting the SE Asian market. The analysis of the market done in task 1
shows that the market is more prone for the new moor products and need to be
addressed and have space, which was justified by the new Car from Honda
corporation which is designed keeping in mind the humid climate, average road
conditions, average wealthy culture and especially the trend and type of cars
already being used in most countries of SE Asia. The new car assessed for the
market positioning and market targets where the car was placed for the average
working class family used segment and company adopted the growth strategy of
Market diversification with different market and different product.

5. Recommendations
Future marketing and production could be done by using the dealer base
distribution network and aiming the maximum units sold in the area too reaches the
saturation of the market. Honda is recommended to review their strategy after
regular intervals and on regular basis. As environment is changing very frequently
and customer base is also changing so this is very vital to Take account economic,
technical, social and political factors to be taken into accounted. SO company is
able to save itself for future threats and capitalize the opportunities. A management
team must be establishing for the continuous monitoring and evaluation. The
company may face few technical problems as this is the new product
Recommendations are to organization that they must use their marketing resources
effectively to introduce the product effectively in the market. All the technical
problems which are going to raise after the introduction the product in to the
market must be taken care seriously.

6. References and Bibliography

BPP P3 and Kaplan Financial F1 addition 2008: for various topics
• RDI Gridlines book
• http://www.learnmarketing.net/npd.htm
• http://marketingteacher.com/lesson-store/lesson-five-forces.html
• http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.ht
m
• http://managementhelp.org/research/research.htm
• http://www.referenceforbusiness.com/management/Sc-Str/Strategic-Planning-
Tools.html
• http://www.quickmba.com/strategy/matrix/ansoff/
• http://www.careermideast.com/en/Employer/Resources/Articles/Stakeholders.asp
x
• http://www.netmba.com/marketing/mix/