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81
Lost in Translation
30 minutes Layout, writing
2 Exercise 81
Creativity,
First Class
60 minutes Illustration, photography
challenge
Look over at least 10 of the past designs you’ve created. Based on patterns that you detect in
use of typography, grid, color, photo and illustration use, and other factors, create an 11"x17"
chart that quantifies major trends in your work. Use this chart to highlight opportunities for new
approaches you can attempt in the next few months to spur your growth as a designer.
take it further
Draw inspiration from the work of Nicholas Felton at Feltron.com and create
an annual report of the trends you’ve exhibited across your last year’s complete
portfolio, as well as any other artistic outputs.
4 Exercise 83
Concept, Redacted
60 minutes Advertising
Concept, Redacted 5
GoingNuts.Org
60 minutes Interactive media, research
take it further
“Since new developments Bring the thinking behind your display into a mobile
are the products of a application that you can use while you’re in the store.
creative mind, we must Include in the application not only peanuts, but all
kinds of nuts that are utilized in processed foods.
therefore stimulate and
encourage that type of mind
in every way possible.”
—George Washington Carver
6 Exercise 85
Realpolitik
60 minutes Advertising
Realpolitik 7
Shared Space
15 minutes Identity development, stationery
challenge
In order to save on rent for your new design studio, you’re going to split it with a fellow designer.
And to further slash your operating costs, you’re also going to share letterhead, while still pre-
serving the identities of each of your separate businesses. Over the course of 15 minutes, deter-
mine how you can integrate both of your design identities into a single sheet of paper for client
communications.
take it further
Design a portfolio website that highlights both of your efforts separately—and that
continues the conceit of your stationery system.
8 Exercise 87
Perfume
Is Overrated
60 minutes Branding, packaging
Perfume Is Overrated 9
Rifftastic
30 minutes Poster design
10 Exercise 89
Please Sign Here
30 minutes Environmental graphics
take it further
“A sign on the Door of How would your sign translate into an iPad or
Opportunity reads Push.” mobile application?
—Anonymous