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Industry Assessment for

Solar Energy Market


A basic introduction to the
industry...

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Solar Technologies
There are two primary ways of using Solar Energy for different applications

Power
Generation

Solar
Photovoltaic Lighting
(SPV)

Solar Water Pumping


Technologies

Cooking
Solar Thermal
(CSP)
Water Heating

Energy Source Technology Selective Applications

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Industry is pursuing a host of promising
technologies in Photovoltaics...

Concentrated
Thin Films Crystalline Silicon
Photovoltaic
Market Material Structure

Ground Roof Amorphous CdTE/ Mono- Multi-


Organic
Mounted Mounted Silicon CIGS Crystalline Crystalline

Setting up a solar PV manufacturing unit can cost around Rs 90 crores for a


25MW capacity but the figure can vary depending on govt subsidies, locations,
suppliers, etc.,
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...and in Concentrated Solar Power (CSP)

Trough Tower Linear Fresnel Dishes

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Markets that one can explore
Utility Commercial Residential
Manufacture of Photovoltaics and CSP Equipment

Project Execution in MW Rooftop Solar Grid


Utility Scale Power Plants scale Connected PV

EPC services for Solar Power Rooftop Solar Grid Retail applications –
Plants Connected PV lighting, heating, cooking

Solar for lighting - Off grid applications for


streetlights rural areas

Captive Solar for specific Public and Home lighting –


applications – drying, cooking rural & urban

Trading of Solar equipment – imported or Indian

Manufacture/Trading of Anciliary equipment – Balance of systems, trackers, etc.,

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Classifying various applications
Solar PV System Size
Medium systems
Small Systems (<10 KW) (10 KW to 1MW) Large Systems (>1MW)

Urban residential,
Rural Off grid lighting, Urban
Roof top Commercial, Grid Connected Plants
and Residential
Industrial applications
System Type

Industrial applications,
Rural Off grid lighting, Urban Village Electrification,
Ground Based Grid
and Residential Industrial applications
connected Plants

Irrigation pumps, Public area


Near Application Cell Towers
applications

Typical rule of thumb for Solar installations other than at utility scale is Rs. 3 Lakhs for
a 1 KW system. This can vary by (+/- ) 25% depending on the margins, sourcing of
panels, scale, etc.,
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The Indian scenario
• The entire public policy on Solar for India is dictated by the Jawaharlal
Nehru National Solar Mission launched in 2009.

• It talks about achieving 20,000MW of energy generation through Solar


in three phases:
– 1000 MW by 2013
– Additional 3000 MW by 2017
– Finally reach 20,000 MW by 2022

• For this to become a reality, significant investments – to the tune of Rs.


250 billion – are required over the next 2-3 years.

• In January 2011, NVVN (NTPC Vidut Vyapar Nigam Ltd) selected 37


companies to set up solar power projects to the tune of 704 MW for
phase 1 of JNNSM.

• Rajasthan accounts for 81% or 571MW of the entire capacity above.


Rajasthan, Gujarat and AP are now the favoured destinations of project
developers.
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The Indian scenario
• Prices paid by the grid for such projects typically range from
18.45/KWH to 10.95/KWH for Photovoltaic generation based on
bidding.

• On another scale Rooftop Solar projects, both feeding into the grid
type and off grid type have huge potential.

• Part of JN National Solar Mission with objectives


– 10 MW Kitty Size as of now
– Individuals 1 KW array size
– Organizations 100 KW array size

• Central Financial assistance of INR 75 per Wp for battery less and


INR 90 per Wp for battery based systems.

• Off grid applications too hold huge potential because of around


1lakh villages without electricity. – Need a good model in this area.

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Typical finances of a 1MW PV plant
• Energy Generation: 1.5 Million KWH/MWp /year
• PPA Rate: Rs. 18.45 / KWH – 25 years
• 1st year Revenue/MW: Rs 2.76 Cr
– Subsequent 25 years as per module degradation rate

• Capital Cost: Rs.13.5 Cr + Land= Rs.14 cr Appr


• 70:30 D/E Ratio assumed
• Debt component: Rs.11.9 Cr
– Terms 11.5%, 10 years with 1 year moratorium

• Interest – 1st year: Rs. 1.37 Cr


• O&M / Misc: 12 Lacs typically
• Margin After Tax: 20%
General RoE ranges from 18 to 20% based on moratorium, CER, interest,
transmission line etc
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Financing the projects
Commercial
Banks

IREDA, NABARD,
Public Markets
NHB, SIDBI, etc.,

FIIs Project PFC and other FIs


Financing

Private Equity /
VCs / Angels Internal reserves

International
Govt lending /
development
subsidies banks / agencies
Institutions are ready to fund projects that show a good returns and that are
backed by sound companies with experience in delivering large projects on
time and satisfactorily.
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Phone: +91 9000345588
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Factors for Success through Execution Excellence
• Project Management
– Knowledge of Indian conditions
– Land acquisition and development
– EPC Contracting
– Tax / Duty implications
– Cost Control / Local Contracting

• On Time Delivery
– EPC Monitoring
– Long lead time Items
– Inverter and Cable Trenching
– Handling and Logistics
– Commissioning Plans

• Performance
– Site Survey and Analysis
– Civil / Structural Design
– Optimized Array Configuration
– Power Output / Monitoring
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The Key Dynamics

TECHNOLOGY

POLICY FINANCING CUSTOMERS

EXECUTION EXCELLENCE

Typically we see good policies, project plans and funding plans given but the
execution on the ground is delayed due to host of issues like land acquisitions,
financial planning, technology issues etc.,.
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Phone: +91 9000345588
gogreen@efficientcarbon.com
© efficientcarbon, All rights reserved
How can we help you in this
market?
EfficientCarbon can provide you with comprehensive research on the Solar
Industry in India and give you its understanding, expertise and contacts to
help you flourish in this industry. We would start by typically answering the
following questions…

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Phone: +91 9000345588
efficientcarbon@gmail.com
© efficientcarbon, All rights reserved
Questions to Answer
• Is this the best time to enter the Solar market in India?
– If so, what is the core business model (mfg, trading, EPC, anciliary, etc.,)
• What should you consider before you make a foray?
– Capital and Operating Costs
– Locations
– Technology
– Govt Policies
– The National Solar Mission
• Who are the already existing players and what is their might?
– Competition analysis
– Alternate, substitute technologies
• What are the detailed costs and returns?
– Capital costs
– Operational costs
– Financial modelling
– Financing options
• What are the govt policies regulating the solar industry?
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Phone: +91 9000345588
gogreen@efficientcarbon.com
© efficientcarbon, All rights reserved
Questions to Answer
• What should I consider while preparing Pre-Feasibility and Feasibility
reports?
• What are the product/project development stages?
• Who and where are the suppliers?
– Raw materials
– International trade policies, etc.,
• What are the entire gamut of opportunities available in the ancillary
industries supporting the Solar Industry?
– EPC
– Inverters
– Batteries
– Tracking systems
– Lighting,
– Servicing, etc.,

EfficientCarbon would help you answer these questions through primary and
secondary research and put you in direct presence of collaborators, funding
sources, existing players in the market, to help you make more informed
decisions etc.,
www.efficientcarbon.com
Phone: +91 9000345588
gogreen@efficientcarbon.com
© efficientcarbon, All rights reserved
Contact us
Harsha: +91 9000345588
Rahul: +91 9948092900
Office: +91 40 40128206

gogreen@efficientcarbon.com

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Phone: +91 9000345588
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"Sustainability is not only absolutely necessary considering the situation our
planet is in, we as companies are also overdue to take responsibility. We
can't wait for governments. Companies have to lead the way…
- Jochen Zeitz, CEO, Puma

Thank You
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Phone: +91 9000345588
gogreen@efficientcarbon.com
© efficientcarbon, All rights reserved

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