Beruflich Dokumente
Kultur Dokumente
by Oz Shy
www.ozshy.com
1 Monopoly 1
1.1 Swan’s Durability Theorem 1
1.2 Durable Goods Monopoly 2
1.3 Monopoly and Planned Obsolescence 4
3 Product Differentiation 12
3.1 Major Issues 12
3.2 Horizontal Versus Vertical Differentiation 12
3.3 Horizontal Differentiation: Hotelling’s Linear City Model 13
3.4 Horizontal Differentiation: Behavior-based Pricing 15
3.5 Horizontal Differentiation: Salop’s Circular City 18
3.6 Vertical Differentiation: A Modified Hotelling Model 19
3.7 Non-address Approach: Monopolistic Competition 21
3.8 Damaged Goods 23
4 Advertising 25
4.1 Major Issues 25
4.2 Persuasive Advertising: Dorfman-Steiner Condition 25
4.3 Informative Advertising 26
7 Limit Pricing 43
8 Predation 45
8.1 Judo Economics 45
8.2 The Chain-Store Paradox 47
9 Facilitating Practices 48
9.1 A Meeting Competition Clause 48
9.2 Tying as a Facilitating Practice 49
• Suppose that firms control the durability for the products they produce.
• “Loose” formulation of Swan’s independence result: Durability (or even quality) does not vary with
the market structure.
• More accurate formulation: A monopoly will choose the same durability level as the social planner,
which is the same as the one chosen by competitive firms.
• Intuition: It is sufficient for a monopoly to exercise its power using a price distortion, so quality
distortion need not be utilized.
• Therefore: A monopoly (or any producer) distorts quality only if it cannot set the monopoly’s profit-
maximizing price.
• c1 = unit production cost of a light bulb which lasts for one unit of time.
• c2 = unit production cost of a light bulb which lasts for two unit of time.
• Remark: At this stage we don’t specify whether c2 < 2c1 (economies of durability production).
• Produces durables: pm m
2 = 2$V , hence π2 = 2V − c2 .
Competitive industry
• Many competing firms each offers long and short durability of light bulbs.
Result: Monopoly and competitive markets produce the same durability which would be also chosen by
the social planner.
• Monopoly sells a durable product that lasts for two periods (zero costs)
p1
p2
100 6
A
@ 6
A@
A@
A @
A @ 100 − q̄1
A @ A@
A @ A@
@ A @
@ D1 A @ D2
A
A
•
A @ - q 1 A• @ - q2
q̄1 A 100 100−q̄1 A 100 − q̄1
2
M R1 (q1 ) M R2 (q2 )
Hence, the life-time sum of profits of the renting monopoly is given by π R = 5, 000.
Hence, q̄1
2(100 − q̄1 ) − p1 = (100 − q̄1 ) − 50 − .
| {z 2 }
q2
In a SPE the selling monopoly chooses a first-period output level q̄1 that solves
3q1 q 1 2
max(π1 + π2 ) = 150 − q1 + 50 − (1.1)
q1 2 {z 2 }
| {z } |
π1 π2
• Hence, welfare is higher when durables are produced since cD < 2cND . (†)
• Per-period welfare given that only durables are sold: W = λt v + λt−1 v − cD − F (old guys don’t
switch to the new technology).
• Hence, welfare is higher when nondurables are produced if 2cND − cD ≤ λt−1 (λ − 1)v.
• Consumers buy only durables since cD < 2cND implies U D = 2v − cD > 2(v − cND ) = U ND . (†)
• Maximum price that can be charged for a nondurable is solved from: λt v − pND ≥ λt−1 v − cND ,
because consumers can always buy an outdated nondurable for a price of cND .
• Maximum price that can be charged for a durable is solved from: 2λt v−pD ≥ λt−1 v−cND +λt v−cND ,
because consumers can always buy an outdated nondurable for a price of cND .
• Remark: Notice that outdated durables are also available at competitive prices. Hence, we should
also verify that pD also satisfies 2λt v − pD ≥ 2λt−1 v − cD .
• Comparing the two profit levels marked by (∗∗), we conclude that, under continuous innovation,
production of nondurables is more profitable than durables, π ND ≥ π D ⇐⇒ 2cND −cD ≤ λt−1 (λ−1)v.
Continuous innovation: Comparing the two outcomes marked by (∗), production of durables is both
unprofitable and socially undesirable ⇐⇒ 2cND − cD ≤ (λ − 1)v.
(2) Commitments (other than output and price, not really commitments) include:
(3) Major question: should the first mover engage in over or under investment in the relevant strategic
variable?
Result 2.1
Under a sequential-moves price game (or more generally, under any game where actions are strategically
complements):
(a) Both firms collect a higher profit under a sequential-moves game than under the single-period
Bertrand game. Formally, πis > πib for i = 1, 2.
(b) The firm that sets its price first (the leader) makes a lower profit than the firm that sets its price
second (the follower).
(c) Compared to the Bertrand profit levels, the increase in profit to the first mover (the leader) is
smaller than the increase in profit to the second mover (the follower). Formally, π1s − π1b < π2s − π2b .
Reason: Firm 1 is slightly undercut in the 2nd period. Therefore, it keeps the price above the Bertrand
level.
x1 x1
R1 (x2 )
α 6 6
γ
A R2 (x1 )
R2 (x1 )
A
A
A
xN
α A 1 •
2β aa A
aa •A a
xN1 α
A aaa R (x )
aa1 2 2β
A
A aa
aa
A a - x2 - x2
α α
xN
2 2β 2β xN
2
Definition 2.2
Investment makes firm 1 tough ( soft) if
∂π2 dx1
< 0 (> 0).
∂x1 dk1
q1 p1 R2 (p1 )
R2 (q1 )
6 6
R1 (p2 )
1
?
?
R1 (q2 )
- q2 - p2
Figure 2.2: Investment makes 1 tough. Left: quantity game. Right: price game.
q1 p1 R2 (p1 )
R2 (q1 )
6 6
6
R1 (p2 )
1
R1 (q2 )
- q2 - p2
Figure 2.3: Investment makes 1 soft. Left: quantity game. Right: price game.
(2) Firms choose to differentiate their brand to reduce competition (maintain higher monopoly power).
Figure 3.1: Horizontal versus vertical differentiation. Up: horizontal differentiation; Down: vertical differentia-
tion
−pA − τ |x − A| if he buys from A
Ux ≡ τ > 0. (3.1)
−pB − τ |x − B| if she buys from B
Definition 3.1
Let brand prices be given.
(a) Differentiation is said to be horizontal if, when the level of the product’s characteristic is augmented
in the product’s space, there exists a consumer whose utility rises and there exists another consumer
whose utility falls.
(b) Differentiation is said to be vertical if all consumers benefit when the level of the product’s char-
acteristic is augmented in the product space.
• In Figure 3.1, brands are horizontally differentiated if A, B < 1, and vertically differentiated when
A, B > 1.
• As τ increases, differentiation increases. When τ → 0 the brands become perfect substitutes, which
means that the industry becomes more competitive.
• Alternative definition of vertical differentiations is that if all brands are equally priced, all consumers
prefer one brand over all others.
a -A x̂ B b -
0 a L−b L
Figure 3.2: Hotelling’s linear city with two firms
Here there is no reservation utility. Adding a reservation utility may result in partial market coverage in
the sense that consumers around the center will prefer not to buy any brand.
Formally, if a < x̂ < L − b, then
Hence,
pB − pA (L − b + a)
x̂ =+ ,
2τ 2
which is the demand function faced by firm A. The demand function faced by firm B is
pA − pB (L + b − a)
L − x̂ = + .
2τ 2
We now look for a Bertrand-Nash equilibrium in price strategies. That is, Firm A takes pB as given
and chooses pA to
pB pA − (pA )2 (L − b + a)pA
max πA = + . (3.3)
pA 2τ 2
The first-order condition is given by
∂πA pB − 2pA (L − b + a)
0= = + . (3.4)
∂pA 2τ 2
Firm B takes pA as given and chooses pB to
pB pA − (pB )2 (L + b − a)pB
max πB = + . (3.5)
pB 2τ 2
τ (3L − b + a) τ (3L + b − a)
phA = and phB = . (3.6)
3 3
The equilibrium market share of firm A is given by
3L − b + a
x̂h = . (3.7)
6
Note that if a = b, then the market is equally divided between the two firms. The profit of firm A is
given by
h τ (3L − b + a)2
πA = x̂h phA = , (3.8)
18
Shows the Principle of Minimum Differentiation.
Result 3.1
(a) If both firms are located at the same point (a+b = L, meaning that the products are homogeneous),
then pA = pB = 0 is a unique equilibrium.
(b) A unique equilibrium exists and is described by (3.6) and (3.7) if and only if the two firms are not
too close to each other; formally if and only if
2
b − a 2 4L(b + 2a)
a−b 4L(a + 2b)
L+ ≥ and L+ ≥
3 3 3 3
L L (pA )2
πA = + pA − , (3.9)
2 2 2τ
which is drawn in Region II of Figure 3.3. Maximizing (3.9) with respect to pA yields πA = τ L2 /2.
Region III: High price, no market share.
In equilibrium
II τ L2 I
πA = ≥ πA = [τ L − τ (L − 2a)]L = 2τ aL,
2
implying that a ≤ L/4.
πA
Region I Region II Region III
6
τ L2
2
2τ aL ◦
◦ ◦
◦ - pA
z }| { τL z }| {
τ L − τ (L − 2a) τ L + τ (L − 2a)
Figure 3.3: Existence of equilibrium in the linear city: The profit of firm A for a given p̄B = τ L
• Therefore, they can set different prices for loyal consumers and consumers switching from competing
brands.
• History of consumer x ∈ [0, 1] is the function h(x) : [0, 1] → {A, B} describing whether x has
purchased A or B in t = 0.
• Example: h(x) = A means that consumer x has purchased brand A in t = 0 (public information).
• Firm A sets pA for its loyal consumers, and qA for consumers switching from brand B.
• Firm B sets pB for its loyal consumers, and qB for consumers switching from brand A.
Figure 3.4 illustrates how the history of purchases relates to current brand preferences.
A-oriented - B-oriented -
The utility function implies that consumers indifferent between switching brands and not switching
are given by
h(x) = A - h(x) = B -
pA qB qA pB
A A←A A→B A←B B→B B
- x
0 x0 1
xA
1 xB
1
Figure 3.5: Consumer allocation between the brands Note: Arrows indicate direction of switching (if any). Prices
indicated the prices paid by the relevant range of consumers.
1 qB − p A 1 pB − qA
+ xA
1 = and xB
1 = + .
2 2τ 2 2τ
Firms’ profit maximization problems are:
def
max πA (pA , qA ) = pA xA B
1 + qA (x1 − x0 ) (3.10)
pA ,qA
def
max πB (pB , qB ) = pB (1 − xB A
1 ) + qB (x0 − x1 ).
pB ,qB
Results
(1) The loyalty price of each firm increases with the firm’s inherited market share. Formally, pA increases
and pB decreases with an increase in x0 .
(2) Each firm’s poaching price decreases with the firm’s inherited market share. Formally, qA decreases
and qB increases with an increase in x0 .
(4) The small firm offers a loyalty discount pB < qB if and only if its inherited market share exceeds
1/3 (i.e., x0 > 2/3).
(5) With behavior-based price discrimination, the firm with inherited dominance is bound to lose its
dominance.2
2
Gehrig et. al. 2007 reverses this result by assuming strictly positive switching costs: σAB > 0 and σBA > 0.
• Notation: (1) N firms, endogenously determined. (2) F = fixed cost, c= marginal cost. (3) qi and
πi (qi ) the output and profit levels of the firm-producing brand i,
(pi − c)qi − F if qi > 0
πi (qi ) = (3.11)
0 if qi = 0.
Consumers:
Then, assuming that firms 2 and N charge p,
p1 + τ x̂ = p + τ (1/N − x̂)
Hence,
p − p1 1
x̂ = + . (3.12)
2τ 2N
p − p1 1
q1 (p1 , p) = 2x̂ = + . (3.13)
τ N
Definition 3.2
The triplet {N ◦ , p◦ , q ◦ } is an equilibrium if
(a) Firms: Each firm behaves as a monopoly on its brand; that is, given the demand for brand i (3.13)
and given that all other firms charge pj = p◦ , j 6= i, each firm i chooses p◦ to
◦
◦ p − pi 1
max πi (pi , p ) = pi qi (pi ) − (F + cqi ) = (pi − c) + − F.
pi τ N
(b) Free entry: Free entry of firms (brands) will result in zero profits; πi (q ◦ ) = 0 for all i = 1, 2, . . . , N ◦ .
The first-order condition for firm i’s maximization problem is
τ
min L(F, τ, N ) ≡ N F + T (N ) + N cq = N F + + c. (3.16)
N 4N
∂L
The first-order condition is 0 = ∂N = F − τ /(4N 2 ). Hence,
r
∗ 1 τ
N = < N ◦. (3.17)
2 F
• Two firms, denoted by A and B and located at points a and b (0 ≤ a ≤ b ≤ 1) from the origin,
respectively.3
firm A firm B
- x
0 a (b − a) -
b 1
ax − pA i=A
Ux (i) ≡ (3.18)
bx − pB i=B
The “indifferent” consumer is determined by
6 Ux (B) 6 Ux (B)
%
%
#
Ux (A) %
%
#
#
#
%
%
•#
% Ux (A)
#
# %
# %
0 # - x 0 % - x
−pA # z 1 −pB % 1
x̂
−pB −pA
Figure 3.8: Determination of the indifferent consumer among brands vertically differentiated on the basis of
quality. Left: pA < pB , Right: pA > pB
Definition 3.3
The quadruple < ae , be , peA (a, b), peB (a, b) > is said to be a vertically differentiated industry equilibrium
if
Second period: For (any) given locations of firms (a and b), pe1 (a, b) and pe2 (a, b) constitute a Nash
equilibrium.
First period: Given the second period-price functions of locations peA (a, b), peB (a, b), and x̂(peA (a, b), peB (a, b)),
(ae , be ) is a Nash equilibrium in location.
Remark: Here the assumption that a, b ∈ [0, 1] (or any compact interval) is crucial. However, the model
can be extended to a, b ∈ [0, ∞) provided that we assume and subtract the (convex) cost of developing
quality levels, c(a) and c(b).
Consumers
Representative consumer
∞
X √
u(q1 , q2 , . . .) ≡ qi . (3.25)
i=1
∂u 1
lim = lim √ = +∞.
qi →0 ∂qi qi →0 2 qi
q1
6
•a
@
@
f
@•
@
@
@
- q2
N
X N
X
pi qi ≤ I ≡ L + pi qi . (3.26)
i=1 i=1
Thus, the demand and the price elasticity (ηi ) for each brand i are given by
1 1 ∂qi pi
qi (pi ) = , or pi (qi ) = √ η≡ = −2. (3.27)
4λ2 (pi )2 4λ qi ∂pi qi
Brand-producing firms
Each brand is produced by a single firm.
F + cqi if qi > 0
T Ci (qi ) = (3.28)
0 if qi = 0.
equilibrium if
(1) Firms: Each firm behaves as a monopoly over its brand; that is, given the demand for brand i
(3.27), each firm i chooses qimc to maxqi πi = pi (qi )qi − (F − cqi ).
(2) Consumers: Each consumer takes his income and prices as given and maximizes (3.25) subject to
(3.26), yielding a system of demand functions (3.27).
(3) Free entry: Free entry of firms (brands) will result in each firm making zero profits; πi (qimc ) = 0
for all i = 1, 2, . . . , N .
(4) Resource constraint: Labor demanded for production equals the total labor supply; N
P
i=1 (F +cqi ) =
L.
0 = πi (qimc ) = (pmc mc mc
i − c)qi − F = cqi − F.
r
L F L
q
f f f
u = N qi = =√ √ (3.29)
F 2c 2 cF
r
L L F
= N a qia = ua .
p
> √ =
2 cF 2F c
• The most paradoxical consequence of this technique is that the more costly to produce good (the
damaged good) is sold for a lower price as it has a lower quality.
• Deneckere and McAfee (1996), Shapiro and Varian (1999), and McAfee (2007) list a wide variety of
industries where this technique is commonly observed. For example:
Costly delay: Overnight mail carriers, such as Federal Express and UPS, offer deliveries at 8:30 a.m. or
10 a.m., and a standard service promising an afternoon delivery. Carriers make two trips to the
same location instead of delivering the standard packages during the morning.
Reduced performance: Intel has removed the math coprocessor from its 486DX chip and renamed it as
486SX in order to be able to sell it for a low price of $333 to low-cost consumers, as compared
with $588 that it charged for the undamaged version (in 1991 prices).
Delay in Internet services: Real-time information on stock prices is sold for a premium, whereas twenty-
minute delayed information is often provided for free.
• A good (service ) is produced (delivered) at a high quality level, H, with a unit cost of µH = $2.
• The seller posses a technology of damaging the good so it becomes a low quality product denoted
by L. The cost of damaging is µD = $1.
• The cost of damaging is µD = $1. Therefore, the total unit cost of producing good L is µL = µH +µD .
Selling H to both consumer types: Again, selling only the original high-quality good but at a much
lower price, pH = $10, in order to induce consumer ` = 1 to buy. The resulting profit is
π = (100 + 100)(10 − 2) = $1, 600.
Selling H to type 2, and L to type 1 consumers: Introducing the damaged good into the market. Con-
sumer 2 will choose H over L if V2H − pH ≥ V2L − pL . Thus, the seller must set pH ≤
V2H − V2L + pL = 11 + pL . To induce type 1 consumers to buy the damaged good L, the
seller should set pL = $8 which implies that pH = 11 + 8 = $19. Total profit is therefore
π = 100(19 − 2) + 100(8 − 2 − 1) = $22, 000. Most profitable !!!
• Note: Selling H to type 2 and L to type 1 makes no one worse off compared with selling only H to
type 2 only.
• Introducing the damaged good L lowers the price of the H good to pH = 19 thereby increasing the
welfare of type 2 consumers.
Figure 3.10 below illustrates buyers’ decisions on which quality to purchase in the pL –pH space.
pL
6
V2L = $9 pL = pH − 1 pL = pH − 11
•
V1L = $8 • •
type 1 buys H type 1 buys L
Segmented market
Figure 3.10: Segmenting the market with a “damaged” good. Note: The three bullet marks represent candidate
profit-maximizing price pairs.
• Ratio of advertising/sales vary across industry (low for vegetables, 20% to 80% in cosmetics and
detergents).
• Is this ration correlated with size? The Big-3 are among the largest advertisers. In 1986, GM (largest
producer) spends $63/car, Ford $130/car, Chrysler $113/car (although over all less).
• Kaldor (1950): manipulative, hence welfare reducing due to reduced competition (prices of advertised
brands rise above MC).
• More recently, Tesler (1964), Nelson (1970, 1974), Demetz (1979): tool for information transmission,
thereby reducing consumers’ search cost.
Define
def ∂D(p, s) p def ∂D(p, s) s
p = − , and s = .
∂p D(p, s) ∂s D(p, s)
The monopoly solves
max π M = pD(p, s) − C(D(p, s)) − s.
p,s
Rearranging,
pM − c0 −QM p M QM Dp pM sM
1 sDs s
= = ⇐⇒ =− ⇐⇒ = .
pM Dp Ds s QM QM pM QM p
• Butters (1977): All firms sell identical brands; advertising is only for price
• Grossman & Shapiro (1984): Advertising also conveys information about products’ attributes.
• Benham (1972): finds that state laws prohibiting eyeglass advertising had higher-than-average prices.
The (unit circle) Grossman & Shapiro (1984) modified to the linear city in Tirole p.292:
• 2 firms i = 1, 2, locate on the edges of [0, 1]
• Consumers do not know the existence of a store unless they received an ad from the specific store.
=⇒ (1 − φ2 )φ1 = the fraction that receives ads only from store 1 =⇒ buy from store 1
=⇒ (1 − φ1 )φ2 = the fraction that receives ads only from store 2 =⇒ buy from store 2
=⇒ φ1 φ2 = fraction that receives both firms’ ads. These consumers obtain information on location
and prices, thus will follow Hotelling’s basic model
p2 − p1 + τ
x̂ = .
2τ
=⇒ Aggregate demand facing store
p2 − p1 + τ
x̂ = φ1 1 − φ2 + φ2
2τ
• Two-stage game: Stage I : Stores invest in advertising, φ1 and φ2 . Stage II : Price game, p1 and p2 .
Result 4.1
(a) Prices and profit are higher under φ1 = φ2 = 12 compared with φ1 = φ2 = 1 (less adverting
generates more profits).
(b) p1 ≥ p2 ⇐= φ1 ≥ φ2 (more advertising leads to a higher price)
(c) φ1 = φ2 = 1 (maximum advertising) is NOT a Nash equilibrium.
(d) φ1 = φ2 = 12 is a Nash equilibrium if aH − aL > 17τ 72
(e) Otherwise, there are two equilibria: hφ1 , φ2 i = h 12 , 1i and hφ1 , φ2 i = h1, 21 i
Store 2: Store 2:
1 1
1 φ2 = 2 φ2 = 1 1 φ2 = 2 φ2 = 1
1
φ1 = 2 c + 3τ c + 3τ c + 35 τ c + 73 τ φ1 = 1
2
9
8τ − aL 9
8τ − aL 25
36 τ − aL 49
36 τ − aH
φ1 = 1 c + 37 τ c + 53 τ c+τ c+τ φ1 = 1 49
36 τ − aH 25
36 τ − aL τ
2 − aH τ
2 − aH
Table 4.1: Equilibrium prices (p1 , p2 ) (left) and profits (π1 , π2 ) (right) under varying advertising levels
Store 2: Store 2:
1
1 φ2 = 2 φ2 = 1 1 φ2 = 12 φ2 = 1
1 3 3 5 7 1 1 1 5 1
φ1 = 2 8 8 12 12 φ1 = 2 2 2 6 6
7 5 1 1 1 5 1 1
φ1 = 1 12 12 2 2 φ1 = 1 6 6 2 2
Table 4.2: Equilibrium sales (q1 , q2 ) (left) and x̂ (right) under varying advertising levels
Result 4.2
(a) The store that advertises more serves more consumers than the store that advertises less. Formally,
φ1 ≥ φ2 implies that q1 ≥ q2 . However,
(b) it serves less consumers that receive both adds, formally, x̂ = 61 .
• for sufficiently-high value of β (basic valuation), φ1 = φ2 = 1 should yield higher social welfare than
φ1 = φ2 = 21 .
β
• For example, take β that satisfies 4 > 2(aH − aL ).
(2) Under free entry: the equilibrium # of brands exceeds the socially optimal, in this case, too little
advertising.
• initially, all firms possess identical technologies: with a unit production cost c0 > 0.
6
l
T
Tl
pm (c1 ) T ll
p1 = p0 T l• c0
T l c1
m
p (c2 ) T l•
T l
T l
l
T l D
T l
T l
T l c2
Q
T l
l -
Q1 Q0 Q2 T
M R(Q)
Figure 5.1: Classification of process innovation
Definition 5.1
Let pm (c) denote the price that would be charged by a monopoly firm whose unit production cost is
given by c. Then,
(a) Innovation is said to be large (or drastic, or major) if
pm (c) < c0 . That is, if innovation reduces the cost to a level where the associated pure monopoly
price is lower than the unit production costs of the competing firms.
(b) Innovation is said to be small (or nondrastic, or minor) if
pm (c) > c0 .
Example: Consider the linear inverse demand function p = a − bQ. Then, innovation is major if
c1 < 2c0 − a and minor otherwise.
Cumulating Experience: Probability of discovery increases with cumulative R&D experience (like capital
stock).
• h(xi ) is probability that firm i discovers the at ∆t when it invests xi in this time interval, where
h0 > 0, h00 < 0, h(0) = 0, h0 (0) = ∞, h0 (+∞) = 0
def P
Define ai = j6=i hj (xj ).
Remark: Probability at least one rival discovers before t
Result 5.1
R&D investment actions are strategically complements
Proof. Let xj = x for all j 6= i. Then, ai = (n − 1)h(x). First order condition is,
∂Vi 1
= 2 [h0 (xi )V − 1][(n − 1)h(x) + h(xi ) + r] − h0 (xi )[h(xi )V − xi ] .
0=
∂xi ()
φ = V h00 (xi )[(n − 1)h(x) + h(xi ) + r] + h0 (xi )[h0 (xi )V − 1] − [h0 (xi )V − 1]h0 (xi ) − h00 (xi )[h(xi )V − xi ].
• Hence, µ1 (t) > µ2 (t) for all t > 0. Also µ2 (t) = 0 for t ≤ t2 .
Expected instantaneous profit conditional that no firm having yet made the discovery is
µi (t)V − c
Assumptions:
(1) R&D is potentially profitable for the monopolist. Formally, there exists ω̄ > 0 such that µ(ω)V −c >
0 for all ω > ω̄; and µ(0)V − c < 0.
ω2 V2 (ω1 , ω2 ) = 0
6 Both stay in
k
actual path
V1 < 0
Firm 1 stays in
◦
45
- ω1
t2
Results:
(1) -preemption. That is, firm 2 does not enter the race.
(2) if we add another stage of uncertainty (associated with developing the innovation), leapfrogging is
possible and there is no -preemption
• two-stage game: at t = 1, firms determine (first noncooperatively and then cooperatively) how much
to invest in cost-reducing R&D and, at t = 2, the firms are engaged in a Cournot quantity game
Definition 5.2
We say that R&D technologies exhibit (positive) spillover effects if β > 0.
Assumption 5.1
Research labs operate under decreasing returns to scale. Formally,
(xi )2
T Ci (xi ) = .
2
(2) Coordination (semicollusion): Determine each firm’s R&D level, x1 and x2 as to maximize joint
profit, while still maintaining separate labs.
(3) R&D Joint Venture (RJV semicollusion): Setting a single lap. The present model does not fit this
market structure.
1 (xi )2
max πi = [100 − 2(50 − xi − βxj ) + 50 − xj − βxi ]2 −
xi 9 2
1 (xi )2
= [50 + (2 − β)xi + (2β − 1)xj ]2 − . (5.2)
9 2
The first-order condition yields
∂πi 2
0= = [50 + (2 − β)xi + (2β − 1)xj ](2 − β) − xi .
∂xi 9
x1 = x2 ≡ xnc , where xnc is the common noncooperative equilibrium
50(2 − β)
xnc = . (5.3)
4.5 − (2 − β)(1 + β)
max(π1 + π2 ),
x1 ,x2
5.4 Patents
• We search for the socially optimal patent life T (is it 17 years?)
p
6
a
c
c
c c
c
c
c
M DL cc
c−x c
c
c
c
c - Q
a−c a − (c − x) a
Figure 5.3: Gains and losses due to patent protection (assuming minor innovation)
x2
M (x) = (a − c)x and DL(x) = . (5.5)
2
That is, the innovator chooses R&D level x to maximize the present value of T years of earning monopoly
profits minus the cost of R&D. We need the following Lemma.
Lemma 5.1
T
X 1 − ρT
ρt−1 = .
1−ρ
t=1
Proof.
T T −1
X
t−1
X 1
ρ = ρt = − ρT − ρT +1 − ρT +2 − . . .
1−ρ
t=1 t=0
1
= − ρT (1 + ρ + ρ2 + ρ3 + . . .)
1−ρ
1 ρT 1 − ρT
= − = .
1−ρ 1−ρ 1−ρ
1 − ρT x2
max (a − c)x − ,
x 1−ρ 2
implying that the innovator’s optimal R&D level is
1 − ρT
xI = (a − c). (5.7)
1−ρ
Hence,
Result 5.3
(a) The R&D level increases with the duration of the patent. Formally, xI increases with T .
(b) The R&D level increases with an increase in the demand, and decreases with an increase in the unit
cost. Formally, xI increases with an increase in a and decreases with an increase in c.
(c) The R&D level increases with an increase in the discount factor ρ (or a decrease in the interest
rate).
We denote by T ∗ the society’s optimal duration of patents. We are not going to actually perform
this maximization problem in order to find T ∗ . In general, computer simulations can be used to find the
welfare-maximizing T in case differentiation does not lead to an explicit solution, or when the discrete
nature of the problem (i.e., T is a natural number) does not allow us to differentiate at all. However,
one conclusion is easy to find:
Result 5.4
The optimal patent life is finite. Formally, T ∗ < ∞.
Proof. It is sufficient to show that the welfare level under a one-period patent protection (T = 1)
exceeds the welfare level under the infinite patent life (T = ∞). The proof is divided into two parts for
the cases where ρ < 0.5 and ρ ≥ 0.5.
First, for ρ < 0.5 when T = 1, xI (1) = a − c. Hence, by (5.9),
(a − c)2 1 + 2ρ (a − c)2
W (1) > W (∞) ⇐⇒ > ⇐⇒ ρ < 0.5. (5.12)
1−ρ 2 2(1 − ρ)2
Second, for ρ ≥ 0.5 we approximate T as a continuous variable. Differentiating (5.9) with respect
to T and equating to zero yields
p
∗ ln[3 + 6 + ρ2 − 6ρ − ρ] − ln(3)
T = < ∞.
ln(ρ)
Now, instead of verifying the second-order condition, observe that for T = 1, dW (1)/dT = [(a −
c)2 ρ(1 − 5ρ) ln(ρ)]/[2(1 − ρ)2 ] > 0 for ρ > 0.2.
• This holds true also for innovators with no assets (poor innovators).
The model
• One innovator, financially broke
• then, the informed firm offers a take-it-or-leave-it contract R = (RM , RD ) = payment to innovator
in case innovator does not reveal to a second firm (RM ), or he does reveal (RD ).
• Innovator approaches another firm and asks for a take-it-or-leave-it offer before revealing the innova-
tion
•
Approaches firm 2 Innovator approaches firm 1
j
?
R = (RM , RD )
Innovator approaches firm 2
Does not approach
firm 2
Firm 2 offers contract S
? j
Accepts Innovator rejects π I = RM
S
9 I
I
z π = RM π 1 = π M − RM
π = RD + S
π 1 = π M − RM
π 2 = πD − S
π 1 = πD − RD
RD + S > RM
• Two-stage game, Stage 1: firm 1 (incumbent) chooses a capacity level k̄ that would enable firm 1 to
produce without cost q1 ≤ k̄ units of output
• Stage 2: if incumbent chooses to expand capacity beyond k̄ in the second stage, then the incumbent
incurs a unit cost of c per each unit of output exceeding k̄.
mc1 (q1 )
6
M C1 (q1 )
- q1
k̄
Figure 6.3: Best-response functions with fixed capacity: Left: low capacity; Middle: medium capacity; Right:
High capacity
Result 6.1
An incumbent firm will not profit from investing in capacity that will not be utilized if entry occurs. In
this sense, limit pricing will not be used to deter entry.
Before entry
pC = pJ = β in each restaurant, and the monopoly’s total profit π1 = 2β.
U J (J) = β − pJ = β − λ ≥ β − λ − pC = U J (C).
Hence, π1 = λ.
Proof. We have to show that no restaurant can increase its profit by undercutting the price of the
competing restaurant. If the Japanese restaurant would like to attract the consumer oriented toward
Chinese food it has to set pJ = pC − λ = β − λ. In this case, π2 = 2(β − λ). However, when it does
not undercut, π2 = β > 2(β − λ) since we assumed that β < 2λ. A similar argument reveals why the
Chinese restaurant would not undercut the Japanese restaurant.
Result 6.2
When faced with entry into the Chinese restaurant’s market, the incumbent monopoly firm would
maximize its profit by completely withdrawing from the Chinese restaurant’s market.
Proof. The profit of the incumbent when it operates the two restaurants after the entry occurs is π1 = λ.
If the incumbent withdraws from the Chinese restaurant and operates only the Japanese restaurants,
Lemma 6.1 implies that π1 = β > λ.
• 2 periods, t = 1, 2.
• Firm 1:
0 with probability 0.5
c1 = (7.1)
4 with probability 0.5.
• Profits: In the above table, the column labeled ENTER is based on the Cournot solution given by
Table 7.1: Profit levels for t = 2 (depending on the entry decision of firm 2). Note: All profits are functions
of the cost of firm 1 (c1 ); π1m is the monopoly profit of firm 1; πic is the Cournot profit of firm i,
i = 1, 2.
a − 2ci + cj a + c1 + c2
qic = , pc = , and πic = b(qi )2 .
3b 3
q11 (4) = 5 and therefore earn π1 (4) = π1m (4) + π1c (4) = 9 + 1 = 10. (7.2)
Result 7.1
A low-cost incumbent would produce q11 = 5.83, and entry will not occur in t = 2.
Sketch of Proof. In order for the incumbent to convince firm 2 that it is indeed a low-cost firm, it has to
do something “heroic.” More precisely, in order to convince the potential entrant beyond all doubts that
firm 1 is a low-cost one, it has to do something that a high-cost incumbent would never do – namely,
it has to produce a first-period output level that is not profitable for a high-cost incumbent!
We look for first period incumbent’s output level q11 so that
(10 − q11 )q11 − 4q11 + π1m (4) < π1m (4) + π1c (4) = 9 + 1 + 10.
| {z } | {z }
entry deterred entry accommodated
Now, a high-cost incumbent would not produce q11 > 5.83 since
9.99 = (10 − 5.83) × 5.83 − 4 × 5.83 + π1m (4) < π1m (4) + π1c (4) = 9 + 1 = 10. (7.3)
That is, a high-cost incumbent is better off playing a monopoly in the first period and facing entry in
the second period than playing q11 = 5.83 in the first period and facing no entry in t = 2.
Finally, although we showed that q11 = 5.83 indeed transmits the signal that the incumbent is a low-
cost firm, why is q11 = 5.83 the incumbent’s profit-maximizing output level, given that the monopoly’s
output level is much lower, q1m (0) = 5. Clearly, the incumbent won’t produce more than 5.83 since
the profit is reduced (gets higher above the monopoly output level). Also (7.3) shows that any output
level lower than 5.83 would induce entry, and given that entry occurs, the incumbent is best off playing
monopoly in t = 1.
Hence, we have to show, for a low-cost firm, that deterring entry by producing q11 = 5.83 yields
a higher profit than accommodating entry and producing the monopoly output level q11 = 5 in t = 1.
That is,
hence, a low-cost incumbent will not allow entry and will not produce q11 < 5.83.
• Entrant adopts judo economics strategy, Gelman & Salop (1983), which means choosing to enter
with a limited amount of capacity (small scale operation).
• 2 stage game:
(1) Entrant Moves: decides whether to enter, capacity (max output) k, and pe .
(2) Incumbent Moves: decides on pI .
100 − pI if pI ≤ pe k if pe < pI
I e
q = and q = (8.1)
100 − k − pI if pI > pe 0 if pe ≥ pI .
yielding a first-order condition given by 0 = 100 − k − 2pI . Therefore, pIA = (100 − k)/2, hence
I = (100 − k)/2 and π I = (100 − k)2 /4.
qA A
πI
I = (100−k)2
1002 6 πA 4
4
Accommodate
I = pe (100 − pe )
πD
Deter
- k
0 k̃ 100
+ j
πI = 0 πI = 2
πE = 0 πE = 2
Potential Entrant
Enter Stay Out
Incumbent Accommodate 2 2 5 1
Fight 0 0 5 1
• Working backwards, after 19 stores enter, the 20th should enter and the incumbent should accom-
modate
• That is, in a game in which the entrant decides before the incumbent, in the unique SPE, Accommodate–
Enter will be played in each period.
• In reality, an incumbent will probably fight the first few stores that enter.
• Three types:
Firm 2
pH pL
Firm 1 pH 100 100 0 120
pL 120 0 70 70
Stage II.: Firm 1 cannot reverse its decision, whereas firm 2 observes p1 and then chooses p2 ∈ {pH , pL }.
Stage III.: Firm 1 is allowed to move only if firm 2 played p2 = pL in stage II. This stage demonstrates
the MCC commitment.
We can derive the SPE directly by formulating the extensive form game which is illustrated in Figure 9.1.
In this case, the SPE if given by
Firm 1
(I.:) ◦
pL # c pH
#c
# c
(II.:) •# Firm 2 c•
pL ,,@ pH pL l
l pH
, @ l
, @ l
π1 = 70 π1 = 120 π1 = 0 π1 = 100
π2 = 70 π2 = 0 π2 = 120 π2 = 100
•
(III.:)
pL
Firm 1
π1 = 70
π2 = 70
pH if p1 = pH
p2 = and p1 = pH ,
pL if p1 = pL
implying that the firms charge the industry’s profit maximizing price and earn a profit of 100 each.
B − pN
s if the product is bought without services
U = (9.1)
B + s − pS if bought tied with services.
Market-dividing condition: B + ŝ − pS = B − pN
if pS − pN ≥ 1
1
ŝ = pS − pN if 0 < pS − pN ≤ 1 (9.2)
0 if pS ≤ pN .
An equilibrium: one firm ties and the other does not as the pair (p̄S , p̄N ), such that for a given p̄N , the
bundling firm chooses p̄S to maximize π S = (pS − m − w)(1 − ŝ), subject to ŝ satisfying (9.2); and for
a given p̄S , the nontying firm chooses p̄N to maximize π N = (pN − m)ŝ, subject to ŝ satisfying (9.2).
∂π S S N ∂π N
0= = 1 − 2p + p + m + w and 0 = = pS − 2pN + m. (9.3)
∂pS ∂pN
Therefore, the reaction functions are given by, respectively,
N
p if pN > m + w + 1
S 1
p = (1 + m + w + pN ) if m + w − 1 ≤ pN ≤ m + w + 1 (9.4)
2N
[p + 1, ∞) if pN < m + w − 1
S
p −1 if pS > m + 2
and pN = 1
(m + pS ) if m ≤ pS ≤ m + 2
2S
[p , ∞) if pS < m.
Solving the “middle” parts of the reaction functions given in (9.4) shows that an interior solution exists
and is given by
2 1 1
p̄S = (1 + w) + m; 1 − s̄ = (2 − w); π̄ S = (2 − w)2 (9.5)
3 3 9
1 1 1
p̄N = (1 + w) + m; s̄ = (1 + w); π̄ N = (1 + w)2 .
3 3 9
Result 9.1
(a) In a two-stage game where firms choose in the first period whether to tie their product with services,
one firm will tie-in services while the other will sell the product with no service.
(b) An increase in the wage rate (in the services sector) would
(i) increase the market share of the nontying firm (the firm that sells the product without service)
and decrease the market share of the tying firm (decreases 1 − s̄).
(ii) increase the price of the untied good and the price of the tied product (both p̄S and p̄N
increase).
(c) π̄ S ≥ π̄ N if and only if w ≤ 12 .
Result 9.2
(a) If the wage rate in the services sector is high, that is, when w > 12 , the equilibrium number of
consumers purchasing the product tied with service exceeds the socially optimal level. That is,
1 − s̄ > 1 − s? .
(b) If the wage rate is low, that is, when w < 12 , the equilibrium number of consumers purchasing the
product tied with service is lower than the socially optimal level. That is, 1 − s̄ < 1 − s? .