Singapore Wireless

Singapore: Wireless Solutions
Market
Market Intelligence Bank
2009
1. Industry & Market Structure
1.1 Sales & Distribution
• Vendors with in-country presence typically sell

wireless solutions directly.
• Vendors also utilise partners that are
categorised according to certain roles.
Market Intelligence Bank 3

1.1 Sales & Distribution
• These roles are:

• Channel partners: promote and sell vendor
products to customers and system integrators
• System integrator partners: provide value-added
service, including installation, software
development and total solution to complement
vendor’s hardware products.
• Business alliance partners: leading technology
companies that provide global collaboration and
integration services to customers.
1.2 Support & Customisation
• Support for wireless solutions is provided

directly by the vendors.
• This is done through the various customer
service and support mechanisms: online
knowledgebase and call centre.
• Customisation is provided through system
integrators or business alliance partners.

1.3 Foreign Vendors
Presence
• Foreign vendors in Singapore:
• Advantech
• Sierra Wireless
• 3Com
• Cisco Systems
• Hewlett-Packard
• Some of these vendors have their regional
headquarters in Singapore.

1.3 Foreign Vendors
Presence
• Majority of vendors are Original Devices
Manufacturers (ODM).
• Some of the vendor factories are also located
in Singapore. They function as the regional
manufacturing facility for the wider Asia Pacific
market.

1.3 Foreign Vendors
Penetration
• Advantech won Intel’s 2008 “Award of
Excellence Growth in Co-selling Revenue and
Funnel,” as a testimony to its technological
strengths and distinguished service [1].
• 3Com partnered iCELL Network to provide
Singapore SMEs new equipments under IDA’s
SME Infocomm Package (SIP) scheme [2].

1.3 Foreign Vendors
Penetration
• Geek Terminal, a concept café located in the
heart of Singapore’s central business district
had selected Cisco Unified Communications
and wireless solutions for its re-branding
efforts [3].

1.3 Foreign Vendors
Visibility
• All of the major wireless solutions vendors are
well-known in the Singapore market.
• There is no prohibition on direct sales of
wireless products and services.

1.3 Foreign Vendors
Visibility
• The vendors also utilise partners (both local
and foreign) in expanding their reach.
Examples:
• iCELL Networks is 3Com Silver Partner for SMB
and Enterprise Wireless Solutions.
• Cable & Wireless is a Cisco partner in Singapore.

1.4 Market Regulation
• The Singapore wireless solutions market is not

subject to any specific restrictions as far as
sales and distribution is concerned.
• The industry is regulated by InfoComm
Development Authority (IDA) under the
Singapore's Ministry of Information,
Communications and the Arts (MICA).
• IDA allocated the 2.3GHz and 2.5GHz
frequency spectrums for broadband wireless
deployment [4].
• Singapore has implemented an online e-

procurement portal (GeBIZ) [5] that allows
qualified suppliers to submit bids pertaining to
government tenders.

• Bidding for Government Tenders:

• Any company that wishes to participate in the bids
must first be registered as a GeBIZ Trading Partner
and/or Government Registered Supplier, as some
business opportunities may specify this criteria.
• To be a GeBIZ Trading Partner, a company must
first be registered with the Accounting and
Corporate Regulatory Authority (ARCA).

• Bidding for Government Tenders (cont):

• Through GeBIZ, suppliers may search all available
tenders and quotation notices.
• Suppliers that conduct business with Ministry of
Defence and Defence Science and Technology
Agency will be requested to establish banking
arrangements.

2. Market Players
2. Market Players
Overview
• There are many players in the wireless
solutions market in Singapore.
• The major vendors have end-to-end
capabilities from design and manufacturing to
distribution of their products.

2. Market Players
Overview
• Local players also operate at the
international/regional levels but are only active
in certain countries in Asia Pacific and Europe.
• There are also other vendors that specifically
target the consumer markets, for example,
Belkin. Vendors like D-Link cater for consumer,
small and medium sized businesses.

2.1 Local Vendors
Overview
• Some of the well-known local vendors are:
• smartBridges
• Aztech Systems
• iWOW Connections
• nex-G Systems
• These local vendors each have design,
manufacturing and distribution capabilities.

2.1 Local Vendors [6]
smartBridges
Key Facts
• Established: 1999
• Ownership: Private
• Headquarters: Singapore
• Company size: 51-200 employees
• Revenue: Unknown

2.1 Local Vendors
smartBridges
Key Facts (cont)
• Market focus: Specialises in developing and
deployment of intelligent wireless
communications solutions.

2.1 Local Vendors
smartBridges
Products
• Wireless Infrastructure Equipment
• airPoint sB3215V (2.3 – 2.5 GHz)
• airPoint sB3216V (4.8 – 6.0GHz)
• TDMoIP MUX sB3040
• Customer Premise Equipment
• airClient sB3417 (2.3 – 2.5 GHz)
• airClient sB3418 (4.8 – 6.0GHz)
2.1 Local Vendors
smartBridges
Products (cont)
• Element Management Systems
• InterMapper
• sB3900 Auto-Configuration Systems (ACS)
• Accessories
• airHaul²/airHaul Nexus Pro/Total
• airPoint²/airPoint Nexus Pro/Total
• airClient Nexus Pro/Total
2.1 Local Vendors
smartBridges
Target Industries
• Wireless broadband access
• Remote video surveillance
• VoIP telephony

2.1 Local Vendors
smartBridges
Market Participation & Recognition
• smartBridges launched dual radio access point
at CommunicAsia, 2006
• smartBridges added Sputnik Management
software to fixed wireless network equipment
for web-based controls in 2006
• Winner of National Infocomm Award, by IDA
and SiTF in 2004

2.1 Local Vendors
smartBridges
Contact
• SmartBridges Solutions
745 Toa Payoh Lorong 5,
Suite #04-01
Singapore 319455

2.1 Local Vendors
smartBridges
Contact (cont)
• Tel: +65-6253 0100
• Fax: +65-6353 5564
• Email: marketing@smartBridges.com
• Website: www.smartbridges.com

Aztech Systems
Key Facts
• Ownership: Public (SIN:560)
• Company size: Less than 5000 employees
• Revenue: SGD 205.4 million (2008)

2.1 Local Vendors
Aztech Systems
Key Facts (cont)
• Market focus: Design, manufacturing and
distribution of multi-communication products
and computer peripherals.

2.1 Local Vendors
Aztech Systems
Products
• ADSL2/2+, 3G routers
• VDSL2/2+ bridges, gateways
• Switches
• GPON100E
• WL200M wireless module
• Dect phones

2.1 Local Vendors
Aztech Systems
Target Industries
• Wireless broadband access
• Wireless Local Area Network (LAN)
• Telecommunications

2.1 Local Vendors
Aztech Systems
• Singapore’s Top 100 Brands.
• Winner “Most Transparent Company” by SIAS
Investor’s Choice Awards, 2006 -2008.
• Winner “Best Investor Relations” by Singapore
Corporate Awards, 2007, 2008.

2.1 Local Vendors
Aztech Systems
Contact
• Aztech Systems Ltd
31 Ubi Road 1
Aztech Building,
Singapore 408694

2.1 Local Vendors
Aztech Systems
Contact (cont)
• Tel: +65-6594 2288
• Fax: +65-6749 1198
• Email: sales@aztech.com
• Website: www.aztech.com

iWOW Connections
Key Facts
• Company size: Less than 200 employees

2.1 Local Vendors
iWOW Connections
Key Facts (cont)
• Market focus: Designs, manufactures and
markets an extensive range of wireless
connectivity products.

2.1 Local Vendors
iWOW Connections
Products
• i.MAP (iWOW’s Mobile Application Platform)
• GSM/GPRS Module TR-800
• GSM Module TR-800r
• GSM/GPRS Module TR-900
• iTegno GPRS Modem 2800
2.1 Local Vendors
iWOW Connections
Target Industries
• Mobile computing
• Automotive
• Fleet management
• Smart phones
• Emergency services
• Healthcare
• Information systems
2.1 Local Vendors
iWOW Connections
Target Industries (cont)
• Security and surveillance
• Automated meter reading
• Industrial systems
• Vending and retail
• Traffic control
• Fixed telephony

2.1 Local Vendors
iWOW Connections
• iWOW ranked 13th in the 2007 Enterprise 50
Awards.
• iWOW named as Red Herring 200 Asia Award
winner for 2007.
• Winner “Fastest Growing 50” Award, 2007.

2.1 Local Vendors
iWOW Connections
Market Participation & Recognition (cont)
• i.MAP series of embedded software solution
deployed in over 10 million mobile devices in
2006.
• “Independent Design House” by Texas
Instruments (TI), 2005.

2.1 Local Vendors
iWOW Connections
Contact
• iWOW Connections Pte Ltd
1 Lorong 2 Toa Payoh
#04-01 Yellow Pages Building
Singapore 319637

2.1 Local Vendors
iWOW Connections
Contact (cont)
• Tel: +65-6748 8123
• Fax: +65-6748 2668
• Email: contact@iwow.com.sg
• Website: www.iwow.com.sg

nex-G Systems
Key Facts
• Company size: 51- 200 employees

2.1 Local Vendors
nex-G Systems
Key Facts (cont)
• Market focus: Designs, develops and markets
carrier class wireless broadband products.

2.1 Local Vendors
nex-G Systems
Products
• nex-G ReachWireless
• nex-G Multi Radio Mesh
• nex-G RCMS
• nex-G MeshReach CPE
• nex-G MeshReach 6000
• nex-G OneReach

2.1 Local Vendors
nex-G Systems
Products (cont)
• nex-G MonoReach
• nex-G MultiReach
• nex-G LongReach
• nex-G Horizon Base Station
• nex-G Horizon Subscriber Station
• nex-G Solar

2.1 Local Vendors
nex-G Systems
Target Industries
• Corporate

2.1 Local Vendors
nex-G Systems
• nex-G Systems designed a WiMAX base
station based on an IBM processor in 2007.
• nex-G Systems delivered solar powered wi-fi
lightposts that doubles up to provide wireless
connectivity in Cameroon, 2005

2.1 Local Vendors
nex-G Systems
Contact
• nex-G Systems Pte Ltd
9 Temasek Boulevard
Suntec Tower 2, #24-02
Singapore, 038989

2.1 Local Vendors
nex-G Systems
Contact (cont)
• Tel: +65-6238 8816
• Fax: +65-6238 1281
• Email: info@nex-g.com
• Website: www.nex-g.com

2.2 Key Players [10]
Advantech
Key Facts
• Ownership: Public
• Headquarters: Taipei, Taiwan (TPE:2395)
• Company Size: 3,400 employees
• Revenue: NTD16 billion (2007)

2.2 Key Players
Advantech
Key Facts (cont)
• Market focus:
• Factory automation
• Warehouse management
• Container yard management

2.2 Key Players
Advantech
Products
• WiFi Solutions
• Cellular Solutions
• GPS Solutions

2.2 Key Players
Advantech
Select Target Industries
• Embedded computing
• Transportation

2.2 Key Players
Advantech
• 10th place in 2008 Top Taiwan Global Brands
Survey, with brand value of USD 299 million.
• Advantech wins Intel’s 2008 “Award of
Excellence Growth in Co-selling Revenue and
Funnel,” as a testimony to its technological
strengths and distinguished service.
• Microsoft Windows Embedded Gold Partner.
2.2 Key Players
Advantech
Contact
• Advantech Singapore
750D Chai Chee Road
#03-06 Technopark Chai Chee,
Singapore 469004

2.2 Key Players
Advantech
Contact (cont)
• Tel: +65-6442 100
• Fax: +65-6442 1001
• Email: sg@advantech.com
• Website: www.advantechsg.com.sg

Sierra Wireless
Key Facts
• Ownership: Public (NASDAQ: SWIR, TSX:SW)
• Headquarters: British Columbia, Canada.
• Company Size: 900 employees
• Revenue: USD567.3 million (2008)

2.2 Key Players
Sierra Wireless
Key Facts (cont)
• Market focus:
• Sales and Payment Systems
• Kioks and Vending
• Intelligent Transportation Systems (ITS)
• Remote Surveillance

2.2 Key Players
Sierra Wireless
Key Facts (cont)
• Market focus:
• Fleet Management
• Remote Inventory Management
• Notebook OEM Wireless Solutions (PC OEM)
• Fixed Wireless Terminals Solutions

2.2 Key Players
Sierra Wireless
Products
• AirCard PC Cards/ExpressCards
• AirCard 402
• AirCard 880/881/880E/881E
• Sierra Wireless Watcher
• USB Modems
• USB 306/307/598
• Compass 888/889/885/597
• Apex 880
2.2 Key Players
Sierra Wireless
Products (cont)
• Embedded Modules
• MC5725/MC5725V
• MC5727/MC5727V
• MC5728V
• MC8700
• MC8792V

2.2 Key Players
Sierra Wireless
Products (cont)
• Embedded Modules
• MC8790
• MC8790V
• MC8780/8781
• MC8775

2.2 Key Players
Sierra Wireless
Products (cont)
• AirLink Mobile & M2M
• Helix RT
• Junxion Box
• PinPoint X/XT
• Raven X/XT

2.2 Key Players
Sierra Wireless
Products (cont)
• AirLink Mobile & M2M
• MP875
• MP880W/881W
• MP595/595W
• ALEOS
• ACEware

2.2 Key Players
Sierra Wireless
Target Industries
• Field Service and Utilities
• Entertainment
• Government
• Insurance Financial
• Security
• Public Safety
• Transportation
2.2 Key Players
Sierra Wireless
• Sierra Wireless partnered StarHub to offer
wireless GPRS access for PDA and notebook
users in Singapore, 2002
• Sierra Wireless and Network Electronics
delivered Voq Professional Phone to mobile
professionals in Singapore, 2004

2.2 Key Players
Sierra Wireless
Contact
• Sierra Wireless Inc
13811 Wireless Way
Richmond, British Columbia
Canada, V6V 3A4

2.2 Key Players
Sierra Wireless
Contact (cont)
• Tel: 604 231 1100
• Fax: 604 231 1109
• Email: sales@sierrawireless.com
• Website: www.sierrawireless.com

3Com Corporation
Key Facts
• Ownership: Public (NASDAQ: COMS)
• Headquarters: Massachusetts, USA
• Revenue: USD1.3 billion (2008)

2.2 Key Players
3Com Corporation
Key Facts (cont)

2.2 Key Players
3Com Corporation
Products
• Access Points:
• 3Com AirConnect 9550 11n 2.4+5GHz PoE
• 3Com AirConnect 9150 11n 2.4GHz PoE
• 3Com Wireless 8760 Dual-Radio 11a/b/g PoE
• 3Com Wireless LAN Managed Access Point
3950/3850/2750

2.2 Key Players
3Com Corporation
Products (cont)
• Access Points:
• 3Com Wireless 7760 11a/b/g PoE
• 3Com OfficeConnect Wireless 54 Mbps 11g
• 3Com Single-Port IEEE 802.3af Gigabit PoE
Midspan Solution

2.2 Key Players
3Com Corporation
Products (cont)
• Switches and Controllers:
• 3Com Wireless LAN Controller WX2200
• 3Com Wireless LAN Switch WX1200
• 3Com WXR100 Remote Office Wireless LAN
Switch
• 3Com Wireless Switch ManagerIntrusion
Prevention Systems

2.2 Key Players
3Com Corporation
Products (cont)
• Switches and Controllers (cont):
• 3Com AirProtect Wireless Intrusion Presention
System Engine 6100
• 3Com AirProtect Wireless Intrusion Prevention
System Sensor 5750
• 3Com AirProtect Sentry 5850 Wireless Intrusion
Prevention System
• 3Com AirProtect RF Planning Tool
2.2 Key Players
3Com Corporation
Products (cont)
• Client Devices
• 3Com Wireless 11n PCI Adapter
• 3Com Wireless 11n USB Adapter
• 3Com Wireless 111/b/g PCI Adapter
• 3Com Wireless 11g PCI Adapter

2.2 Key Players
3Com Corporation
Products (cont)
• Routers
• 3Com Wireless 11n Cable/DSL Firewall Router
• 3Com ADSL Wireless 11n Firewall Router
• 3Com OfficeConnect ADSL Wireless 108Mbps 11g
Firewall Router
Firewall Router
Cable/DSL Router
• 3Com ADSL Wireless 11g Cable/DSL Router
2.2 Key Players
3Com Corporation
Products (cont)
• Bridges
• 3Com 11a 54 Mbps Wireless LAN outdoor Building-
to-Building Bridge and 11b/g Access Point
• 3Com 11a/b/g Wireless LAN Workgroup Bridge

2.2 Key Players
3Com Corporation
Products (cont)
• Antennas and Cables
• 3Com 6/8dBi Dual-Band Omni Antenna
• 3Com 4/6dBi Dual-Band Hallway Antenna
• 3Com 8/10dBi Dual-Band Panel Antenna
• 3Com 2.4/5GHz Omnidirectional Workgroup Bridge
Antenna

2.2 Key Players
3Com Corporation
• Education
• Government
• Healthcare

2.2 Key Players
3Com Corporation
• 3Com partnered iCELL Network to provide
Singapore SMEs new equipments under IDA’s
SME Infocomm Package (SIP) scheme, 2008.

2.2 Key Players
3Com Corporation
Contact
• 3Com Asia Pacific Rim Pte Ltd
3 Changi North Street 2
Singapore 498827
• Tel: +65-6543 5000
• Fax: +65-6543 6278
• Email: info_marketing@3com
• Website: ap.3com.com
Cisco Systems
Key Facts
• Ownership: Public (NASDAQ: CSCO)
• Headquarters: San Francisco Bay Area, USA

2.2 Key Players
Cisco Systems
Key Facts (cont)

2.2 Key Players
Cisco Systems
Products
• Cisco Access Points:
• Cisco Small Business (Linksys Business Series)
• Cisco 500 Series
• Aironet 1100 Series
• Aironet 1130 AG Series

2.2 Key Players
Cisco Systems
Products (cont)
• Cisco Access Points:

2.2 Key Players
Cisco Systems
Products (cont)
• Cisco Outdoor Wireless:
• Cisco 3200 Series

2.2 Key Players
Cisco Systems
• Products (cont)
• Client Adapters and Client Software:
• Cisco Aironet Wireless LAN Client Adapters
• Cisco Secure Services Client
• Cisco Small Business Wireless Adapters (Linksys
Business Series)

2.2 Key Players
Cisco Systems
• Products (cont)
• Mobile Wireless:
• Cisco Content Services Gateway
• Cisco Gateway GPRS Support Node
• Cisco IP Transfer Point
• Cisco Mobile Office Net Software

2.2 Key Players
Cisco Systems
• Products (cont)
• Mobile Wireless:
• Cisco Mobile Wireless Home Agent
• Cisco MWR 1900 Mobile Wireless Routers
• Cisco Packet Data Serving Node
• Cisco Persistent Storage Device Module
• Cisco Wireless Security Gateway

2.2 Key Players
Cisco Systems
• Products (cont)
• Antenna:
• Cisco Aironet Antennas and Accessories
• Cisco Small Business Wireless Antennas (Linksys
Business Suite)

2.2 Key Players
Cisco Systems
• Products (cont)
• Service Control for Mobile Networks:
• Cisco SCE 2000 Series Service Control Engine
• Cisco SCE 1000 Series Control Engine
• Cisco Service Control Application for Mobile
Networks

2.2 Key Players
Cisco Systems
• Products (cont)
• Wireless LAN Controllers and Controller Modules
• Wireless LAN Management
• Wireless Security Servers
• Broadband Wireless Access
• Cisco Mobility Express
• Cisco Spectrum Intelligence
• Mobility Services

2.2 Key Players
Cisco Systems
• Education
• Energy and Materials
• Financial Services
• Government
• Healthcare
• Manufacturing
• Retail
2.2 Key Players
Cisco Systems
Select customers:
• Geek Terminal, a concept café located in the
heart of Singapore’s central business district
had selected Cisco Unified Communications
and wireless solutions for its rebranding efforts,
2008.

2.2 Key Players
Cisco Systems
Select customers:
• Singapore Flyers use Cisco wireless solutions
to provide information and entertainment
broadcasts to passengers, 2008.

2.2 Key Players
Cisco Systems
• National University of Singapore (NUS)
becomes one of Asia Pacific’s first
organisations to move to IEEE 802.11g
technology with its large-scale adoption of
Cisco Aironet 1200 series in 2004.
• Ngee Ann Polytechnic adopted an end-to-end
Cisco solution using Aironet Access Points for
tri-band coverage in 2004.

2.2 Key Players
Cisco Systems
• Grand Hyatt Singapore invested just over
SGD1million on a total Cisco Systems
connectivity project that included the Cisco
Aironet 1200 Access Points in 2003

2.2 Key Players
Cisco Systems
Contact
• Cisco Systems (USA) Pte Ltd
168 Robinson Road
#28-01 Capital Tower
Singapore 068912

2.2 Key Players
Cisco Systems
Contact (cont)
• Tel: +65-6317 7777
• Fax: +65-6317 7799
• Email: sg_assistant@external.cisco.com
• Website: www.cisco.com/web/SG/index.html

Hewlett-Packard
Key Facts
• Ownership: Public (NYSE: HPQ)
• Headquarters: Palo Alto, USA
• Market focus: Businesses of all sizes

2.2 Key Players
Hewlett-Packard
Products
• MultiService Access Points
• MSM422
• MSM410
• MSM335
• MSM325
• MSM320

2.2 Key Players
Hewlett-Packard
Products (cont)
• MultiService Access Points
• MSM317
• MSM310
• Radio Port 210
• Radio Port 220
• Radio Port 230

2.2 Key Players
Hewlett-Packard
Products (cont)
• MultiService Mobility Outdoor Access Points
• MSM320-R
• MSM310-R
• Independent Access Point and Hotspot
Solutions
• Access Point 420
• M110 Access Point US
• M110 Access Point WW
2.2 Key Players
Hewlett-Packard
Products (cont)
• Independent Access Point and Hotspot
Solutions
• ProCurve Wireless Access Point 10ag
• Mobility Integrated Access Point Series
• Accessories
• M111 Client Bridge
• Dual-Band Indoor Short Omni Antenna
• Product 1-Port Power Injector
2.2 Key Players
Hewlett-Packard
Products (cont)
• MultiService Mobility Outdoor Access Points
• MSM320-R
• MSM310-R
• WLAN Controllers
• MSM710
• MSM730
• MSM750
2.2 Key Players
Hewlett-Packard
Products (cont)
• WLAN Controllers
• MSM760
• MSM765zl
• Wireless Edge Services zl Module
• Redundant Wireless Services zl Module
• Wireless Edge Services xl Module
• Wireless xl Redundant Module
2.2 Key Players
Hewlett-Packard
Products
• WLAN Management and Security
• Mobility Security IDS/IPS Series
• CNMS Software Series
• Guest Management Software
• RF Planner
• ProCurve Mobility Manager 3.0

2.2 Key Players
Hewlett-Packard
• Enterprise
• Government

2.2 Key Players
Hewlett-Packard
Select customers:
• iCELL used a variety of HP ProCurve solutions
to develop the downtown and east zones of
Wireless@SG, including HP ProCurve
MSM300 Series, the MSM700 Series access
points and the HP ProCurve 2500 Series edge
switches in 2006.

2.2 Key Players
Hewlett-Packard
Select customers:
• HP partnered Cisco Systems to jointly deliver
Cisco’s Pervasive Indoor Wireless solutions to
enterprise customers in 2006.

2.2 Key Players
Hewlett-Packard
Contact
• Hewlett-Packard Singapore (Sales) Pte Ltd
450 Alexandra Road
Singapore 119960
• Tel: +65-6275 3888
• Fax: +65-62756839
• Website: www.procurve.com.sg

3. Competition Landscape
3.0 Overview
• PC World (quoting industry analyst firm

Dell’Oro) reported that wireless LAN market
revenue fell 11% in the first quarter of 2009 [15].
• According to the report, the drop was observed
in all regions of the world. However, Asia
Pacific fared better, where there were some
WLAN gear investment for schools and public
hotspots.

3.1 Inter-market Competition
• Inter-market competition within the wireless

solutions space comes from the Asia region
and the US.
• The intra-market competition is more intense
than inter-market competition.
• Although there exist some competition from
regional markets, the more significant
competition is between the key players who
have a global presence.

3.2 Intra-market Competition
• The adoption of wireless solutions in

Singapore is among the highest in Asia Pacific.
• Singapore universities were fully equipped in
providing wireless connectivity throughout
campus in 2004.
• In 2006, Singapore started its Wireless@SG
initiative; aimed to provide free Wi-Fi access to
all Singaporeans and visitors to the island
state.

• However, coverage for this public-access

network is not intended for residential areas.
• By September 2007, Singapore recorded
7,200 hot spots serving 850,000 subscribers,
achieving the target set by IDA [16].
• WiMax was also made available for wireless
broadband services in 2006.

• These wireless solutions are mostly provided

by major players typically through local
partnerships or government schemes.
• Competition between vendors is intense.
• Establishments and organisations will continue
to choose solutions from well-known vendors
with proven track record, such as Cisco.

3.3 Market Tiers
• The wireless solutions market can be

segmented into the following categories:
• Corporate
• Internet Service Provider
• Institute of Higher Learning
• Consumer
• The solutions are mainly to provide wireless
broadband access to users.

4. Policy & Regulatory
4.1 Market Restrictions
• There isn't any general restrictions for the

software and services market in Singapore.
• However, permits are required for the
importation of wireless and telecommunication
products into the country.
• Additional information must be provided by the
shipper and consignee when shipping
products such as [17]:
• Laptops with wireless capabilities


products such as (cont):
• Router/switches
• Antenna & network equipment
• Satellite dishes and communication equipment
• Wireless devices (audio video set-top boxes,
access point systems, headsets, microphones)


products such as (cont):
• Bluetooth devices/headsets
• Mobile phone parts and Internet Protocol (IP)
phones
• Radio frequency identification devices (RFID) and
GPS systems
• Transmitters and receivers including VHF/HF

4.2 Financial Regulation [18]
Taxation
• Taxation
• A company (regardless of whether it is local or
foreign) is taxed at a flat rate of 18% for 2008/09
and 17% for 2010 onwards.
• Singapore dividends are tax exempt.

4.2 Financial Regulation
Taxation
• Partial Tax Exemption
• A partial tax exemption is given to companies on
normal chargeable income (excluding Singapore
franked dividends) of up to SGD300,000.
• Effective from Year of Assessment (YA) 2010, tax
exemption scheme for new start-ups companies will
be extended to include companies limited by
guarantee (subject to same conditions).

Taxation
• Full Tax Exemption for New Companies
• A full tax exemption can be granted on normal
chargeable income (excluding Singapore franked
dividends) of a qualifying company up to
SDG100,000 for any of its first three consecutive
Year of Assessments (YAs) that falls in YA 2005
and beyond.

Taxation
• Full Tax Exemption for New Companies (cont)
• Effective from YA 2008, an additional 50%
exemption is given on the next SGD200,000 of a
qualifying company’s normal chargeable income.
This also applies to existing companies still within
the first 3 years of assessment of incorporation.

Taxation
• One-Tier System
• The one-tier system was introduced in 2002, where
corporate income is taxed at corporate level and
this is a final tax.

Taxation
• Group Relief
• In an effort to encourage risk taking and enterprise,
Singapore government introduced loss transfer
system of group relief with effect from YA 2003.
• A group consists of a Singapore incorporated
parent company and all its Singapore incorporated
subsidiaries.

Taxation
• Group Relief (cont)
• Two Singaporean incorporated companies could be
a member of the same group if one is 75% owned
by the other or both are 75% owned by another
Singaporean incorporated company.
• The Singaporean incorporated companies must
also have the same accounting period to qualify for
group relief.

Taxation
• Foreign losses cannot be transferred for purpose of
group relief.
• Any holdings by non-Singaporean incorporated
companies will be also be ignored.
• For a company that meets the required condition, a
loss making company may elect to transfer its
current year losses and current year unabsorbed
capital allowances to another group company.

Taxation
• However, current year unutilised investment
allowances may not be transferred since
investment allowance is given as an incentive to
companies to engage in certain projects.

Repatriation of Profits
• Tax Treatment of Foreign Source Income
• Section 13(8) - Specified foreign income includes
foreign-sourced dividends, branch profits and
service income derived by any person resident in
Singapore will be exempted when the following
conditions are met:
• The specified foreign income has been subjected to tax in
the foreign jurisdiction from which the income is received.

• Section 13(8) - Specified foreign income includes
foreign-sourced dividends, branch profits and
service income derived by any person resident in
Singapore will be exempted when the following
conditions are met (cont):
• The headline tax rate of the foreign jurisdiction from which
the specified foreign income is received is at least 15%.

(cont)
• In cases where the conditions set out in
Section13(8) cannot be met, application for tax
exemption under section 13(12) of the Income Tax
Act can be made to the IRAS/Ministry of Finance
for consideration.

(cont)
• It was announced in the 2009 Budget that the
Foreign-Sourced Income Exemption scheme was
temporarily expanded to cover all foreign-sourced
income, while existing conditions that is required
when remitting foreign-sourced income to
Singapore was lifted.

(cont)
• All foreign incomes which have been earned before
22nd January 2009 will be exempted from tax when
remitted in the period from 22nd January to 21
January 2010 (both dates inclusive).

Tax Deductions
• Tax Deductions for Donations to Institution of
Public Characters (IPCs)
• From 1 January 2005, cash donations to IPCs and
certain in-kind donations to approved institutions
(whether or not they involve naming opportunities)
will enjoy double tax deductions.
• This is however not applicable if the donor is
essentially advertising at the IPC facility, event or
programme.

Tax Deductions
• Tax Deductions for Donations to Institution of
Public Characters (IPCs) (cont)
• For donations made during 1 January 2009 to 31
Dec 2009, tax deduction will be enhanced to 250%.

Goods and Services Tax
• Goods and Services Tax (GST)
• GST is tax paid when money is spent on goods and
services. It is a multi-stage tax that is collected at
every stage of the production and distribution chain.
• GST is currently at 7% and is levied on:
• goods and services supplied in Singapore by any taxable
person in the course of furtherance of a business.
• Goods imported into Singapore by any person.

Goods and Services Tax
• Goods and Services Tax (GST) (cont)
• Sale and lease of residential properties and
financial services are exempted from GST.
• Generally Singapore exports and international
services are GST exempted while imports are
taxable.

Singapore’s Tax Treaties
• Singapore’s Tax Treaties
• The amount of tax withheld is based on the
prevailing corporate tax rate on the gross service
fees. Withholding tax of a non-resident director of
an incorporated company in Singapore is at 20% of
the director’s remuneration (excluding gains from
stock option/other share ownership plans).

• Singapore’s Tax Treaties (cont)
• Withholding tax of a non-resident professional is at
15%, however if a non-resident professional elects
to be taxed on net income, the withholding tax is at
20%.
• Withholding tax is payable by the 15th of the month
following the month which payment is made.

• Singapore’s Tax Treaties (cont)
• Income/fee attributable to non-resident
professional’s services performed in Singapore is
subjected to withholding tax.
• Penalty of 5% is imposed when withholding tax
payment is not submitted and paid by due date.

4.3 Setting Up And Running A Company [19]
Setting up a branch of a foreign company:

• Foreign company which intends to expand into
Singapore must register with Accounting and
Corporate Regulatory Authority (ACRA).
• The company will need to hire a professional
firm to register on its behalf.
• Incorporation is done through Bizfile (electronic
filing system).

4.3 Setting Up And Running A Company
Setting up a Representative Office (RO) in

Singapore:
• A good way to explore business opportunities
in Singapore is by setting up a Representative
Office (RO).
• ROs in the Banking and Insurance sector will
need to be registered with Monetary Authority
Singapore (MAS).

Setting up a Representative Office (RO) in

Singapore (except Banking and Insurance):
• A foreign company’s Representative Office
needs to register with International Enterprise
(IE) Singapore.
• ROs can only carry out activities such as
market research, feasibility studies and liaison
work on behalf of their parent company.

Setting up a New Business or Company:

• Foreign entrepreneurs who would like to start
business and want to be actively involved in
the business operations are required to apply
for an Employment Pass (EntrePass).
• This can be made under the EntrePass
Scheme at the Ministry of Manpower (MOM).

Setting up a New Business or Company (cont):

• EntrePass is not required for business owners
who do not wish to be actively involved in the
running of the business.
• In such cases, appointment of a locally
resident manager or director is required.

Setting up a New Business or Company (cont):

• “Locally resident” means a person who is a
Singapore citizen, Permanent Resident,
EntrePass holder or Dependent Pass holder
who resides in Singapore.

Running a Company:
• Annual report and audited accounts to be filed
within 2 months after the company’s annual
general meeting or within 7 months from the
end of its financial year.

5. Collaboration
5.1 Strategic Opportunities [20]
Cross Border Investment Division
• Cross Border Investment Division is a unit
under MIDA that assists Malaysian companies
seeking business opportunities overseas.
• Functions of the Cross Border Investment
Division includes:
• Organise seminar, business/cross border
investment mission.

5.1 Strategic Opportunities
Cross Border Investment Division
• Functions of the Cross Border Investment
Division includes (cont):
• Establish direct links and cooperation with relevant
agencies and establishments (investment
promotion agencies, foreign embassies, chamber
of commerce and industry).
• Disseminating information.
• Conducting fact finding mission and surveys.
• Conducting capacity building programmes.

5.1 Strategic Opportunities [21]
SiTF’s Wireless Chapter
• The Singapore Infocomm Technology
Federation (SiTF) formed the Wireless Chapter
in 2001 with the aim to:
• Promote the development of wireless and mobile
products and services.
• Provide networking and business opportunities.
• Develop channels to build and export products and
services.
• Gain insight and expertise from global leaders in
the wireless and mobile markets.

SiTF’s Wireless Chapter
• The Singapore Infocomm Technology
Federation (SiTF) formed the Wireless Chapter
in 2001 with the aim to (cont):
• Work closely with regulatory authorities.
• Represent the interest of the wireless and mobile
communications business in Singapore.

Commercial Collaboration
• Small and medium-sized companies can
benefit from partnering a major player.
• Most of the major players have their own
collaboration program (channel/partner
programmes).
• Vendors can leverage on their partner’s local
knowledge, technological advancements and
resources.

Commercial Collaboration
• Creating alliances with the major players is a
strategic move.
• With their support, vendors can go-to-market
faster, while reducing expenses.
• Aside from Sierra Wireless, all major vendors
publish and solicit potential partners on their
websites.

5.2 Potential Partners [22]
Advantech
• Advantech has four types of partner
categories:
• Advantech Channel Partner
• Advantech Solution Partner
• System Integrator Partner
• Business Alliance Partner

3Com
• 3Com’s Focus Partner Program has four
levels:
• Gold
• Silver
• Bronze
• Registered

5.2 Potential Partners
3Com
• Partners achieve these levels by completing a
business plan and earning points in three
areas:
• Achieving Specialisations
• Delivering/Reselling Services
• Revenue Performance

3Com
• 3Com provides the following benefits for its
partners:
• Financial assistance: Marketing Development
Funds, 3Earnings, Discount Program.
• Access to technology specialisations, account
management, Pre/post sales support, partner
extranet, evaluation units and advanced Info/briefs.
• Recognition via partner locator tool, brand equity,
event participation, 3Com marketing store.

Cisco Systems
• Cisco has four types of Partner Relationship
Categories (direct Cisco competitors may only
participate as Cisco Registered Partner) :
• Cisco Registered Partner
• Cisco Specialised Partner
• Cisco Certified Partner
• Cisco Managed Service Providers

Cisco Systems
• The Cisco Resale Channel Programme has
four types of partner category:
• Certified Partner
• Specialised Partner
• Authorised Partner
• Authorised Technology Provider

Cisco Systems
• Cisco provides the following benefits for its
partners:
• Cisco Certification (Premier, Silver, Gold)
• Cisco Specialisation (Entry, Express, Advanced,
Master)
• Economic incentives:
• Value Incentive program (VIP)
• Opportunity Incentive Program (OIP)

Cisco Systems
• Cisco provides the following benefits for its
partners (cont):
• Economic incentives (cont):
• Solutions Incentive Program (SIP)
• Technology Migration Program (TMP)
• Trade-In Accelerator Promotion (TAP)
• Co-marketing opportunities
• Funds

Hewlett-Packard
• HP runs a partner alliance program called the
ProCurve ONE Alliance, all potential partners
must undertake an accreditation process to
analyse their suitability.
• The accreditation includes:
• Technology capabilities
• Documented product development processes
• Release management and lifecycle processes

Hewlett-Packard
• The accreditation includes (cont):
• Internationalisation capabilities
• Security compliance
• Quality processes
• Support capabilities and processes

6. Financial Assistance
6.0 Overview [19][26]
• The following Singapore agencies offer

assistance to foreign companies:
• Infocomm Development Authority (IDA)
• International Enterprise Singapore (IE Singapore)
• Singapore Infocomm Technology Federation (SITF)

6.0 Overview
• Various financial assistance and programmes

are available for Malaysian companies to
expand into overseas market. These are
facilitated by:
• Cross Border Investment Division under Malaysian
Industrial Development Authority (MIDA)
• SME Information and Advisory Centre (SMIDEC)

6.0 Overview
• Various financial assistance and programmes

are available for Malaysian companies to
expand into overseas market. These are
facilitated by (cont):
• Ministry of Science, Technology and Innovation
(MOSTI)
• Malaysia External Trade Development Corporation
(MATRADE)

6.1 Partnerships
Overseas Development Programme
• ODP is a partnership-driven programme by
IDA that serves as a key platform for
Singapore-based iLEs (infocomm local
enterprise) to team up with leading infocomm
multi-national corporations (MNCs) or major
local enterprises.
• Since 2002, ODP has helped iLEs gain more
than SGD123million export revenue.

6.1 Partnerships
Infocomm Local Industry Upgrading
Programme
• iLIUP is another partnership programme by
IDA that aims to promote strategic and
mutually beneficial partnership between
Singapore enterprises and multinational
corporations in the infocomm sector.
• This programme enables technology transfer
and provides local enterprises the exposure
and awareness through co-organised
marketing activities.
6.2 Consultation
Financial Facilitator Programme
• This financial consultation service was
introduced by SPRING Singapore for SMEs to
access various government financing
schemes.
• This service is available at all Enterprise
Development Centres around Singapore.

6.3 Loans
Local Enterprise Finance Scheme
• This scheme is offered by EnterpriseOne. It
requires companies to be at least 30%
Singaporean shareholding.
• Singapore government default risk sharing up
to 80% .
• Types of loans :
• Factory loan
• Machinery Term Loan/Hire Purchase
• Working Capital Term Loan
6.3 Loans
Loan Insurance Scheme
to 75%.
• Maximum loan quantum up to SGD1million per
borrower group.

6.3 Loans
Micro Loan Programme
to 90%.
• Maximum loan quantum SGD100,000.

6.3 Loans
New Bridge Loan Programme
• This scheme is offered by EnterpriseOne. It is
open to all local companies and foreign SMEs.
to 80%.
• Maximum loan quantum SGD5million.

6.3 Loans
Internationalisation Finance Scheme
• IE Singapore provides numerous assistance to
push SMEs into global markets. This covers
finance for overseas operations expansions,
assets acquisitions, working capital and
capabilities enhancement.
• Under the IF Scheme, eligible companies can
access a maximum loan quantum of
SGD50million.
• Up to 80% risk sharing by IE Singapore.
6.3 Loans
Enhance Capability Development & Market
Access Programme
• This programme includes capability
development programmes under IE Singapore,
and covers Branding, Design, Manpower,
Intellectual Property and Alliance Formation
(iPartners).

6.3 Loans
Export Coverage Scheme
• This scheme is provided by IE Singapore with
market-based solution to provide additional
capacity for short term trade credit insurance
(maximum payment terms of no more than 180
days against buyers default).
• Maximum premium subsidy of SGD100,000.

6.4 Funds
• Singapore incorporated companies may tap

into the following options for expansion of
business:
• Malaysia-Singapore Third Country Business Fund
(by MIDA and IE Singapore)
• Enterprise Fund (by IE Singapore)
• Business Angle Schemes (by BAF Spectrum, Sirius
Angel and Accel-X)

6.4 Funds

business (cont):
• SPRING Start Up Enterprise Development Scheme
(by EnterpriseOne)
• Local Enterprise and Association Development
Programme (by IE Singapore)
• SME Infocomm Package (by IDA Singapore)

6.4 Funds

business (cont):
• Technology Innovation Programme (by
EnterpriseOne)

6.5 Special Status
Facilitating access to capital for ICT SMEs
• For Singaporean-based start-ups:
• The Enterprise Investment Incentive Scheme was
conceived to encourage investment into start-up
companies.
• Investors can deduct up to SGD3 million of losses
against their taxable income. For further details,
please contact EnterpriseOne.

6.6 Malaysian Government Assistance
Loans and Working Capital
• Loans and working capital schemes offered by
government agencies are meant to modernise
and upgrade SME operations.

• Schemes that are offered by the Malaysian
Government usually requires companies to be
at least 60% Malaysian shareholding:
• Venture Capital Financing (by MAVCAP)
• Soft Loan for ICT Adoption (by MIDF)
• ICT Financial Solutions (by Malaysian Debt
Ventures Berhad)
• Brand Promotion Grant (by MATRADE)

• Malaysian financial institutions offer attractive
financing options:
• Bank Negara Malaysia – New Entrepreneurs Fund
2, Bumiputra Entrepreneurs Project Fund, and
various guarantee schemes.
• SME Bank – various financing options to assist
start-ups to SMEs at the verge of entering global
markets.

• Malaysian financial institutions offer attractive
financing options (cont):
• Other commercial banks and finance companies
within Malaysian also participate in the New
Entrepreneurs Fund 2.

Funds
• Malaysian companies looking to expand their
business can also tap into various funds:
• Cradle Investment Programme Microsoft
Partnership (by MAVCAP)
• Matching Grant for Business Start-Ups (by
SMIDEC)

Funds
• There are funds that are specifically created to
nurture and stimulate innovation in R&D and
eventual product commercialisation:
• Enterprise Innovation Fund (by MOSTI)
• Techno-Fund (by MOSTI)
• Technology Acquisition Fund (by MTDC)
• Commercialisation for R&D Fund (by MTDC)

Special Status
• Malaysian-based companies are eligible to
apply for Pioneer Status (with tax exemption of
100% of statutory income for five years); or
Investment Tax Allowance (at 60% of
qualifying capital expenditure) under:
• MSC Malaysia Status (by MDeC).
• Incentives for High Technology Companies (by
MIDA).

Special Status
• MSC Malaysia Status companies are also
eligible for R&D grants and duty-free
importation of multimedia equipments (DFI).

7. Strategic Analysis &
Recommendations
7.1 Emerging New Innovative Businesses
Business Models
• Demand for wireless connectivity in consumer
electronics and machine-to-machine market
will grow.
• ZDNet Asia (quoting Strategy Analytics)
predicts that by 2014, there will be 100 million
devices with 3G and 4G technology embedded
in them [27].

Business Models
• Companies like Motorola, Sierra Wireless and
Novatel are already moving into developing
wireless 3G and 4G modules to be embedded
into laptops, netbooks, digital cameras, gaming
devices etc.
• Ozmo Devices, a new start-up have developed
a new Wi-Fi technology that could replace
Bluetooth technology [28].

Technologies
• Ozmo’s solution provides options to laptop and
device manufacturers to exclude a separate
Bluetooth radio and use the existing Wi-Fi chip,
thus bringing down cost.
• Intel has adopted Ozmo’s technology and the
new Centrino 2-based laptops will come with
Ozmo’s software patch.

Technologies
• According to IEEE Spectrum, the first Wi-Fi
peripherals with Ozmo’s chip set would only
start shipping in 2009.

7.2 Industry Future
Trends
Market
• In August 2009, Mips Technologies open
sourced the embedded Android operating
system codes [29]. This move would pave the
way for more consumer electronics to be
connected to the Internet.

7.2 Industry Future
Trends
Market
• The electronics consumer market is moving
towards seamless device connectivity and data
communication, demand for high bandwidth
and low powered wireless solutions is high.

7.2 Industry Future
Trends
Technology
• The wireless solutions market has seen
emergence of new technologies that promises
high bandwidth capacity with low power
consumption.
• Various global companies are working together
to push various technologies into the market.
• One such company is Intel, the world’s largest
chip maker.

7.2 Industry Future
Trends
Technology
• Intel’s MyWifi technology allows the laptop Wi-
Fi adaptor to work as two virtual adaptors [30].
• One adaptor would allow the laptop to have
Internet connectivity, while the other becomes
a mini access point for other small peripheral
devices (mouse, keyboard and headsets) to
directly connect to the laptop. This is Ozmo’s
Wi-Fi PAN solution that Intel adopted.
7.2 Industry Future
Trends
Technology
• The direct connection would eliminate the lag
that plagues current Wi-Fi keyboards, for
example.
• The mini access point would also enable
exchange of high data rates, so a computer
could send a high definition movie directly to a
TV screen and vice versa.

7.2 Industry Future
Trends
Product
• Motorola LTM1000, a module designed for LTE
networks will be available for device and
network sampling by the end of 2009, and
products are expected to be available from
middle of 2010.

7.2 Industry Future
Trends
Product
• Gobi modules by Qualcomm enable laptops to
access any wireless network and cellular
networks (GSM and CDMA), thus providing
users with connectivity options [31].

7.2 Industry Future
Trends
Product
• On the mobile communications front, various
low powered and high bandwidth wireless
solutions have emerged:
• Ultra Low Power Bluetooth (Wibree) (adopted by
Nokia)
• Atheros AR6002 (adopted by NEC)
• Nanoradio WLAN (adopted by Samsung)

7.2 Industry Future
Future Direction
• The business model that affects the wireless
solutions industry today is very different.
• The consumer electronics sector drives
consumption of products such as mobile
phones, laptops and gaming consoles.
• European Communications (quoting Juniper
Research) estimates the total market for
Enterprise VoIP Access Point to grow to
USD15 billion in 2012 [32].

7.2 Industry Future
Future Direction
• Mobile Dev & Design (quoting Research and
Markets) reports that the total consumer Wi-Fi
equipment market in Asia Pacific will reach
USD243.6 million in 2010 [33].
• Devices would have the ability to connect to
any available Internet connection by
‘intelligently deciding’ the best option in terms
of cost to the user.

7.2 Industry Future
Future Direction
• The combination of factors such as shift in
business model, consumer consumption (user
experience) and cost constraints may curtail
the development of certain technologies.

7.3 Potential Threats
Market
• The market is steadily moving towards unified
communications solutions where a mobile
device is able to connect to various wireless
technologies to provide users with a seamless
connectivity experience.
• The ‘Green IT’ movement is gaining popularity
with large corporations and market demand for
such products will grow.

Market
• Vendors would have to move quickly to meet
such expectations or be left out.

Price
• Price of wireless devices will steadily become
cheaper as the technology becomes readily
available and competition intensifies.
• For example, vendors introducing new rival
technologies such as Ozmo’s Wi-Fi PAN will
strategically price their offerings to match
peripherals running on Bluetooth.

Ease of Use
• The wireless solutions market is a fertile
ground for new emerging technology. Ease of
use will impact how readily consumers adopt a
new technology versus one that is already
established.

7.4 Key Success Factors
Market
Observe and Evaluate
• The wireless solutions spectrum is wide, with
varying technologies competing in the same
market segments.
• Added to the mix are emerging technologies
that are not market tested but promises great
potential.

Market
Observe and Evaluate
• Due to the plethora of technologies available,
SMEs should evaluate and pursue these
opportunities with careful consideration to cost
and time-to-market.

Technological
‘Safe bet’
• SMEs should pick a ‘safe bet’ among the
various technologies by quickly understanding
and evaluating the following:
• What is the cost motivation? Can the end solution
be competitively priced?
• How usable is the technology to the end user?
Ease of use?

Technological
‘Safe bet’
• SMEs should pick a ‘safe bet’ among the
various technologies by quickly understanding
and evaluating the following (cont):
• How wide is the application of this technology?
• What industry backing does this particular
technology have? Any big players supporting the
implementation? This should be more than mere
adoption by the large player.

Partnerships
Partnerships
• This is still a strong business model for
vendors in this market as adoption of different
technologies would present opportunities for
business.

8. Conclusion
8.1 Key Findings
• Wireless solutions market is wide and

lucrative.
• Demand for enterprise and consumer grade
wireless products remain high despite the
slowing economy.
• The market is a fertile ground for new
emerging technology, each adopted and
championed by well-known vendors.

8.2 Analysis
• The adoption of wireless solutions in

Singapore is among the highest in Asia Pacific.
• With varying technologies competing in the
same market segments, the market will
witness intense competition in terms of product
offerings and pricing.

8.2 Analysis
• As the market moves towards unified

communications, the availability of low
powered but high bandwidth wireless solutions
is crucial.

8.2 Analysis
• Choosing the right technology and partner

remains an important decision. Businesses
must be aware of the advantages and
disadvantages of competing technologies and
understand the factors that affect successful
adoption of these technologies in the market.

8.3 Suggestion
Short-term
• Partner a local wireless solutions company
which is well positioned in the Singaporean
market. This affords one to take advantage of
the current market opportunities.
• Malaysian SMEs can position themselves as
attractive offshore outsourcing centres for
wireless solutions development due to their
relatively lower cost base.

8.3 Suggestion
Medium-term
• Countries within the Asia Pacific have different
levels of data and communication
infrastructure needs. In some markets,
wireless solutions is the preferred
technological choice.
• SMEs should take advantage of the gaps that
major players do not address and develop
solutions for these markets.

8.3 Suggestion
Medium-term
• Next, expand into other regions that have
similar characteristics.
• Invest in R&D activities to come up with
innovative solutions.

9. Reference
9.1 Reference List
[1] Advantech Press Room, "Embedded Products and Service Excellence

Recognized," Advantech website,
http://www.advantech.com/pressroom/corporate_news.aspx?
doc_id={4A270BF4-AA4A-4942-93E6- C92918D31CB, (accessed July,
2009).
[2] Marshall Cavendish Business Information, "3Com Eyes $2m Sales from
IDA's SME Drive," Marshall Cavendish Business Information website,
http://www.sg-electronics.com/SingleNews.aspx?
DirID=108&rec_code=228224, (accessed July, 2009).
[3] Cisco Press Release, "Geek Terminal Serves Up Business Mobility for
Corporate Executives on the Go with Cisco Unified Communications,"
Cisco website,
http://newsroom.cisco.com/dlls/global/asiapac/news/2008/pr_05-02.html?
CMP=AF17154jborbamp;vs_f=News@Cisco:
+Wireless+Partner+Newsjborbamp;vs_p=News@Cisco:+Wireless
+Partner+Newsjborbamp;vs_k=1, (accessed July, 2009).
9.1 Reference List
[4] IDA News and Events, "Singapore Gears Up for Wireless Broadband
Innovation," IDA website, http://www.ida.gov.sg/News%20and
%20Events/20050712095628.aspx?getPagetype=20, (accessed July,
2009).
[5] GeBIZ Trading Partner Registration, “GeBIZ Trading Partner Registration

- Useful Information and Registration Requirements”, GeBIZ website,
http://www.gebiz.gov.sg/prs_supadmin_ref_num_user.html, (accessed
July, 2009).
[6] smartBridges, "About SmartBridges Solutions LLP," smartBridges website,

http://www.smartbridges.com/about/index.asp, (accessed July, 2009).
[7] Aztech, "Overview," Aztech website, http://www.aztech-

group.com/co_overview.html, (accessed July, 2009)

9.1 Reference List
[8] iWOW, "Company Profile," iWOW website,

http://www.iwow.com.sg/iwow.php?p=110, (accessed July, 2009).
[9] Business Week, "Company Overview," Business Week website,

http://investing.businessweek.com/research/stocks/private/snapshot.asp?
privcapId=13103523, (accessed July, 2009).
[10] Advantech, "About Advantech - Fast Facts," Advantech website,

http://www.advantechsg.com.sg/about/fact_sheet.asp, (accessed July,
2009).
[11] Sierra Wireless, ""Corporate Profile," Sierra Wireless website,

http://www.sierrawireless.com/corporate/default.aspx, (accessed July,
2009).
[12] 3Com, "3Com @ a Glance," 3Com website,

http://www.3com.com/corpinfo/en_US/index.html, (accessed July, 2009).
9.1 Reference List
[13] Cisco, "About Cisco," Cisco website,

http://www.cisco.com/web/SG/about/index.html, (accessed July, 2009).
[14] Hewlett-Packard, "Company Information," Hewlett-Packard website,

http://welcome.hp.com/country/uk/en/companyinfo/index.html, (accessed
July, 2009).
[15] IDG News Service, "WLAN Market Slammed, but 802.11n Gains," PC
World website,
http://www.pcworld.com/article/166877/wlan_market_slammed_but_8021
1n_gains.html, (accessed July, 2009).
[16] ZDNet Asia, "Gunning for iN2015: Locked and Loaded," ZDNet Asia
website,
http://www.zdnetasia.com/news/business/0,39044229,62044702,00.htm,
(accessed July, 2009).

9.1 Reference List
[17] FedEx, "Regulations of Wireless and Telecommunication Imports into

Singapore," FedEx website,
http://fedex.com/tw_english/about/custom/regulatoryupdates/telcoimpsg_
9jan08.html, (accessed July, 2009).
[18] Ministry of Finance Singapore, "Tax Policies", Ministry of Finance

Singapore website, http://www.mof.gov.sg/taxation/index.html, (accessed
July, 2009).
[19] Accounting and Corporate Regulatory Authority, "Registering a Foreign

Company", Accounting and Corporate Regulatory Authority website,
http://www.acra.gov.sg/Services/Company/Foreign_Company/Registering
_a_ForeignCompany.htm, (accessed July, 2009).

9.1 Reference List
[20] Small and Medium Industries Development Corporation, "Financial

Assistance", Small and Medium Industries Development Corporation
website, http://www.smidec.gov.my/detailpage.jsp?
page=financialassistance, (accessed July, 2009).
[21] Singapore Infocomm Technology Federation, "About Us," SiTF website,

http://www.sitf.org.sg/, (accessed July, 2009).
[22] Advantech, "Welcome to Partner Zone," Advantech website,

http://partner.advantech.com.tw/default.aspx, (accessed July, 2009).
[23] 3Com, "Partner Home," 3Com website,

http://www.3com.com/partners/index.html, (accessed July, 2009).

9.1 Reference List
[24] Cisco, "Partner Central," Cisco website,

http://www.cisco.com/web/SG/partners/index.html, (accessed July,
2009).
[25] Hewlett-Packard, "Alliance Partners," Hewlett-Packard Procurve

Networking website, http://www.procurve.com/one/alliance/index.htm,
[26] IE SIngapore, "Our Assistance" IE Singapore website,

http://www.iesingapore.gov.sg/wps/portal/!
ut/p/c5/04_SB8K8xLLM9MSSzPy8xBz9CP0os3gDf4PQMFMD_1A3g2BD
I0MPHzcDKNAPB-
kAqrAw8vUN9Av0cDQI9XDxczY1hquAyOMAjgb6fh75uan6BdnZaY6Oioo
AJIyPbQ!!/dl3/d3/L3dDb0EvUU5RTGtB
ISEvWUZSdndBISEvNl8wTzBVVjUwT1VGMFMxMjFIVUIxMDAwMDAwM
A!!/, (accessed July, 2009).

9.1 Reference List
[27] CNET News.com, "Motorola Turns to Consumer Electronics," ZDNet

Asia website,
http://www.zdnetasia.com/news/communications/0,39044192,62054616,0
0.htm, (accessed July, 2009).
[28] Spectrum IEEE, "Wi-Fi Takes On Bluetooth," Spectrum IEEE website,

http://www.spectrum.ieee.org/telecom/wireless/wifi-takes-on-bluetooth,
[29] ZDNet Asia, "Embedded Android Code Goes Open Source," ZDNet Asia
website,
http://www.zdnetasia.com/news/software/0,39044164,62056709,00.htm,
[30] CNET CES, "Intel's My WiFi Makes My Internet Yours," CNET CES
website, (accessed July, 2009).

9.1 Reference List
[31] Qualcomm, "Gobi Mobile Internet Technology," Qualcomm website,

http://www.qualcomm.com/products_services/chipsets/gobi.html,
[32] European Communications, "Enterprise VoIP over Wi-Fi Equipment

Market to Reach $15bn by 2012, Claims Research," European
Communications website,
http://www.eurocomms.com/online_press/111706/Enterprise_VoIP_over_
Wi- Fi_equipment_market_to_reach_
%2415bn_by_2012%2C_claims_research.html, (accessed July, 2009).
[33] Mobile Dev & Design, "Total Consumer Wi-Fi Equipment Market in
Asia/Pacific to Reach $243.6 Million in 2010," Mobile Dev & Design
website, http://mobiledevdesign.com/hardware_news/wifi--market-asia/,

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Singapore: Wireless Solutions

• Vendors with in-country presence typically sell

Market Intelligence Bank 3

• These roles are:

• Support for wireless solutions is provided

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• The Singapore wireless solutions market is not

• Singapore has implemented an online e-

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• Bidding for Government Tenders:

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• Bidding for Government Tenders (cont):

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