CLIENT CASE STUDY

Client Need: Build customer loyalty,

increase same-store spend and deliver
immediate high-margin revenue to their
550+ locations

Solution: f.y.e value card program

Business Result:
- 5x higher rate of acquisition than
incumbent loyalty program
- 6% increase in same-store sales
vs. control region during 4Q ‘08 test
period
- Extensive EBITDA to Trans World
Entertainment

Increasing
Loyalty,
Retention,
& Profits

WiBOC
consulting

1630 W. Diehl Rd.

Naperville, IL 60563
630-778-9914 ph
info@wiboc.org
www.wiboc.org web

G E T T I N G S TA R T E D
• DEALER completes Survey
• Survey is Reviewed By Affinion
• conference call Between THE dealer
& affinion to define next steps
• Dealer signs contract
• Affinion orders marketing materials
• dealer Training is scheduled
• Store Kits are shipped
• EVERY CUSTOMER gets FREE 30-DAY TRIAL
• dealer RECEIVEs COMMISSIONS
• USE NEW REVENUE STREAM TO GROW YOUR
busINESS
Create a new incremental revenue stream
C o ns i d e r h o w m a n y c u s t o m e rs wa l k t h r o u g h y o u r d o o rs e v e r y m o n t h . . .
What if every one of them had the potential to: Now’s the time to deploy the wireless industry’s most
C R E AT E Y O U R O W N
• Add $11 to $32 in profit, plus robust customer Loyalty and Retention program while
PLAN
• Generate additional accessory and add-on creating a profitable, new revenue stream in the pro-
• HANDSET TRADE-IN PROGRAM
sales, plus
cess.
• HANDSET TRAINING AT NO
• Create more referral customers?
CHARGE
• “nO WAITING” APPOINTMENTS
• fREQUENT bUYER cREDIT
b u i l d a n d s u s ta i n
best-in-class
• fREE lOANER PROGRAM
c u s t o m e r l o ya lt y
• EXCLUSIVE MONTHLY
Wireless PassTM VIP Program
PROMOTIONS
• bIRTHDAY CLUB
• REFERRAL BONUS
Program Overview Wireless Pass™ VIP Program: Income Opportunity • rate PLAN REVIEW
The Wireless Pass VIP Program is like no other in the If you have 2 reps per store and they bring on an average of 25 VIP Customers
industry. It provides the wireless products and services every month they will increase profits by: ADDED CUSTOMER BENEFITS
offered by your company with special discounts from local
◦ 50 X $18 per Accessory Card = $900/month • dEALER BENEFITS PACKAGE
and national retailers.
◦ Up sell of $20 on 50% of Cards = $500/month • fREE 30-DAY TRIAL PROGRAM
◦ 50 X $14 Commission = $700/month
• $20 ACCESSORY GIFT cARD
Wireless Pass™ VIP Program Income Illustration: SUBTOTAL = $ 2,100/month = $25,200/year
• Sales rep registers customer for a 30-day free trial X 5 Stores • QUARTERLY $100 GAS & GROCERY
• Affinion purchases a $20 Accessory Card from dealer REBATE
ANNUAL PROFIT OPPORTUNITY = $126,000/year*
for $18 upon customer activation
(*plus increased repeat business and referral sales) • up to 50% OFF Local & National
• Affinion pays dealer additional $14 Commission
• Wireless Pass™ VIP Program drives an increase in RESTAURANTS
It Gets Even Better
Referral Sales • up to 35% OFF Movies tickets
• Training provided by WiBOC & Affinion
• Actively promotes Repeat Customers
• No Out-of-Pocket Start-up Costs • up to 35% off Entertainment
Venues
• No Cost for POS Materials
Wireless Pass™ Program is a good fit if:
• No Charge-backs • Discounts on Auto Repairs
• There is a high % usage of credit/debit card payments
• Commissions paid up front
• Reps follow Order Capture and Proof of Enrollment • MONTHLY PROMOTIONS ....
• WiBOC Training Coop Fee on every Wireless Pass™
(POE) procedures
registration with minimum sales attainment AND MORE!
• Ability to integrate iPad (or similar) to capture order
• Cost for POS Registration Terminal (iPad) deducted
information including signature
from commission over a 3-4 month period