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Company Overview
Suguna Poultry Farm Limited operates as a poultry company in India. It offers broiler
chicken, specialty eggs, and frozen and packed chicken. The company exports its
products to Saudi Arabia, Kuwait, Dubai, Oman, Bahrain, Afghanistan, Qatar, and Japan.
It also operates retail stores for selling packed chicken. The company was founded in
1984 and is based in Coimbatore, India.
1057, Jaya Enclave 5th floor Avinashi road Coimbatore, 641 018 India
Founded in 1984 Phone: 91 42 2307 3000 Fax: 91 42 2307 3333
Products/Services:
Suguna poultry farm ltd. Is into broiler integration, breeding of layer and broiler GPs and
parent stock, the company is operating from 9 states across India, namely: Tamil Nadu,
Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Orissa, West Bengal, Punjab and
Haryana.
Brand Name:
1. Suguna Poultry Farm Ltd. 2. Suguna Chicken, 3. Suguna Group.
Welcome to India’s largest poultry enterprise!
Over a period of 25 years, Suguna has gone from strength to strength and has become a
Rs. 3200 crore company that makes it India’s No. 1 broiler producer. Along the way,
Suguna’s pioneering efforts in contract farming helped create thousands of rural
entrepreneurs who share the growth successfully. "Poultry Integration" introduced and
pioneered by Suguna in the country has energized the livelihoods of farmers in rural
India.
Suguna ranks among the top ten poultry companies worldwide. With operations in 11
states across India, it offers a range of poultry products and services. The fully integrated
operations cover broiler and layer farming, hatcheries, feed mills, processing plants,
vaccines and exports. Suguna markets live broiler chicken, value added eggs and frozen
chicken. With the intent to provide consumers with fresh, clean and hygienic packed
chicken, Suguna has set up a chain of modern retail outlets.
Today, the company’s brand Suguna Chicken is a household name in India. With its
Suguna Daily Fressh outlets, Suguna Home Bites, Suguna Anytime processed chicken
and four varieties of specialty Suguna value added eggs, Suguna is the undisputed leader
in poultry products. Suguna Home Bites being the latest in its product range is a new
category of home meal replacements (HMR).
History
Managing Director Mr. B.Soundararajan and Joint Managing Director Mr.
G.B.Sundararajan saw potential in growing the Indian Poultry Industry through
integration, which later came to be known as Contract Farming. This led Suguna Poultry
to pioneer contract farming in India.
In 1986, Mr. B.Soundararajan and Mr. G.B.Sundararajan set up a poultry farm with
200 layer birds at Udumalpet. During 1989 - 90, when chicken prices crashed because of
an over-supply of birds in the local market, Suguna saw an opportunity for business
growth by helping the poultry farmers who had bought feed and medicines on credit and
could not clear their dues. To help them recover their money, these visionaries began to
provide feed and health support to indebted farmers in return for the end product - eggs.
The success of this exercise gave birth to the Suguna Integration Model.The poultry
integration model has set a win-win situation for both the farmer and the integrator.
Farmers are provided with day-old chicks, feed and health support. Performance is
monitored on a daily basis with Suguna field staff visiting the farms to check on the
health of the birds, feed intake, growth and mortality levels. In six weeks time, the birds
are weighed and are ready to be sold by Suguna. Farmers are paid a handsome growing
charge for the birds at the end of this period. Thus, Suguna takes this success model to
the next level vision of energising rural India benefiting the country, farmer and the
company. A constant and relentless drive has taken the company's growth and
expansion which covers over 15,000 farmers from 8,000 villages in 11 Indian states.
Impressed by the model and its success, Suguna receives invitations from many state
governments to set up its operations. Many investors and delegates from across borders
visit Suguna’s facilities to study this model and later adopt in their own countries.
With mastery and success in contract farming, Suguna has shaped the poultry industry to
its current position in India.
Energising rural India through a business process that creates and sustains innovation and
strategy, by continuously adding value and care to its stakeholders with a style of
management that will be exemplary to the corporate world.
In business, there is always a better way. And the first step towards achieving that is to
have a dream. For Suguna, the dream is to shape the future of India.
Any dream for India would be incomplete without a powerful rural revival. This belief
has driven Suguna to invest heavily in rural India and set its sights on a powerful
economic and social transformation.
Suguna has focused on developing rural India through the poultry farming industry. A
pioneer in the integration of this hitherto small industry, Suguna’s fresh concepts such as
contract farming has made individual farmers an integral part of its family.
A holistic approach backed by technology, research and best practices, has revolutionized
this industry empowering farmers across the country with wealth and prosperity.
With a commitment to economic and social development in rural India as its core value,
Suguna has today empowered over 15,000 farmers and is rewriting the futures of
thousands of farmers and entrepreneurs. Suguna is modernizing the industry, creating
employment, stepping up exports and has in store a bright future for over one million
rural households in India.
Leadership
Suguna Poultry Farm Limited is the brainchild of Mr B. Soundararajan, Managing
Director and Mr. G.B.Sundararajan, Joint Managing Director, two entrepreneurs and
visionaries in the poultry industry. The brothers foresaw the potential to grow the Indian
Poultry Industry through Integration now known as Contract Farming.
A concept successful in many developed countries such as USA and Europe, contract
farming failed in India until it was re-introduced by the brothers. Under their able
leadership this industry has an enviable position in the business circles today.
The two brothers, hailing from a village and born in a teacher’s family have reached the
business zenith with a zeal to excel. Their management has made a mark in the corporate
arena by continuously improving industry standards and professionalism.
Today, with a turnover of Rs. 3200 crores, Suguna holds the number one position in the
Indian broiler industry and ranks among the top ten poultry companies in the world.
Suguna's leadership can be seen in not just market share but also in innovation, research
and development, and even technology. All thanks to professional managementpractices
backed by the industry's best Human Resources, IT Systems, and advanced processes.
Factsheet
The facts and figures of Suguna, as of today indicate its growth and its reach.
No.1 in Indian broiler production
10th largest poultry enterprise in the world
Rs. 3200 crore turnover
11 states
4,800 employees
15,000 + farmers
25,000 channel partners
500,000 people benefit from indirect employment
395 million chickens produced per annum
36 hatcheries
50 feed mills
1.56 million tons feed production per annum
10,000 tons of processed chicken meat per annum
First company in the poultry industry to implement Oracle E Business Suite Integrated
ERP System
Commissioned India’s largest Automated Feed Mill in Hoskote near Bangalore
First Poultry Company to obtain the direct soya procurement licence from the
Government of Maharashtra in India to purchase directly from the mandi
Successfully implemented NEFT and RTGS payment systems for farmers that will
benefit the farmer society.
Continuously working to protect and preserve environment by distributing over 25 lakh
saplings
Milestones
1984 Suguna Group was founded
1991 Introduced new Concept of contract farming in India
1992 First Hatchery
1993 First Breeder Operation
1998 Semi Automatic Meat Processing Unit with Cold Storage
1999 Fully Automatic, Micro Processor Controlled Feed Mill
2000 Inclusion of Grand Parents
2001 Expansion of Operations into other states
2004 Soya Unit Operation in Nagpur
2006 Successful implementation of Oracle ERP systems
2007 Layer launch
2007 Asian Livestock Industry Award
2007 Daily Fressh and Suguna value added eggs launch
2008 2008 - Convenience food launch, Asia's largest feed mill at Hoskote
People
Suguna's largest and most valuable asset today are its people - 15,000 farmers, 25,000
channel partners and 4,800 employees who are integral to the Suguna family. Every
member of the Suguna family works towards the vision of energizing rural India. A
multifaceted and talented workforce who brings cutting edge perspectives to practice,
Suguna believes in the potential of its people, be it farmers, traders, veterinarians,
management, finance, agricultural or engineering professionals. Every individual is
focussed on modernizing the industry to ensure Suguna becomes a world leader in the
poultry industry. Suguna’s employees are proud of the fact that they are part of an
organization that has benefited thousands of farmers and has created employment
opportunities for many more people.
Suguna has also provided employment and assured income to thousands of farmers with
its contract farming. Farmers receive assistance at every step, ensuring that they are at
zero risk with regards to price fluctuations and market conditions. With incentive
programs, farmers are constantly encouraged to perform better. Today over 15,000
empowered farmers and 10 lakh prosperous rural households reflect Suguna’s
commitment to improve the social and economic status of rural India.
Over 25,000 traders, suppliers and franchisees are Suguna's channel partners that are
present across the country. A systematic and transparent chain of transactions and a well
organized forward integration has ensured a steady and comfortable supply of products
throughout the year. This has provided a perfect opportunity for partners to grow with
Suguna.
With complete support and co-ordination from every member of the family, Suguna
today is a bustling Rs. 3200 crore enterprise, rewriting the futures of countless farmers
and entrepreneurs.
Recognitions
Ever since inception, Suguna has been recognized as an innovative and successful
business organization. From the time Suguna started its first breed operations till today, it
has collected accolades both in India and across the world.
Some notable industry recognitions:Year Award
1994 - 1995 National Trade Excellence Award by the Ministry for Power, Government
of India
1995 - 1996 2nd Best Performance Award, National Productivity Council, New Delhi
2000 - 2001 1st Best Performance Award, National Productivity Council, New Delhi
2007 Asian Livestock Industry Award, Malaysia
Creating value
Suguna believes in creating value for its stakeholders in everything that it does. Be it
farmers, customers, traders, employees, suppliers, partners or other institutions, Suguna
ensures value addition in every transaction and investment. Suguna makes a difference
through processes, technology and people. Quality and innovation are core values at
Suguna. And Suguna creates value in several ways, benefiting countless number of
people, particularly farmers, traders, customers and employees.
Pioneering efforts by Suguna in contract farming has changed the landscape of the Indian
poultry industry, and has transformed the lives of lakhs of farmers and people across
Rural India. Through poultry integration, Suguna provides livelihood and assured income
to thousands of farmers and also provides indirect employment, assuring a better future to
lakhs of rural households. Suguna’s success lies in building strong and loyal relationships
with the farmers who are more than simply an extension of our value chain. We see them
as partners, and we believe strongly in our vision of Energising Rural India. Through the
success of contract farming, Suguna has built up a strong and innovative business model
which cannot be replicated easily.
Seeing the impact of Suguna’s initiatives on rural development, Chief Ministers of other
States such as Andhra Pradesh, West Bengal, Punjab and Jharkand have approached
Suguna to set up operations in their states.
Suguna successfully reduced middlemen in the poultry chain from 14 to 4. Farmers deal
only with the company, and get assured returns. Suguna provides them all the inputs and
in return, the farmers get a fixed growing charge which can be increased through
optimizing production cost.
Suguna also bears the production and market risks, thereby protecting the livelihoods of
farmers. Regardless of the market price, the farmers still get the assured growing charge,
and incentives.
Suguna provides a lot of project guidance and assistance with getting finance, and
provide farmers with continuous technical training in scientific poultry management
practices. In some areas, farmers approach Suguna with only land, and we help them to
put up a poultry farm, and then place our chicks and train the farmers to manage the
birds. Our line supervisors visit the farms every day to monitor the birds and to
troubleshoot problems.
To service this massive base of 15000 farms, Suguna has invested in highly sophisticated
technology and infrastructure. With state of the art hatcheries, and an advanced R&D
Centre, feedmills, veterinarians, scientists, and professionals, farmers are assured of the
best quality chicks, feed and professional care. Importantly, Suguna’s scientists and
employees train the farmers in GMP (Good Management Practices) too. Through all
these, Suguna brings tremendous value to the farmers who may otherwise be unable to
have access to all these on their own.
The success of the contract farming model has encouraged Suguna to carry such
innovative approaches to other areas in backward integration, such as corn farming where
Suguna practices ‘Contact Farming’. Experts from our corn division encourage farmers to
grow corn, explain the benefits and the know-how, and educate them in scientific farming
methods to help increase their yield. Suguna offers a buy back guarantee, so that the
farmer gets a better price for his crop. This way, Suguna procures 4 lakh tons of maize
p.a. from farmers in Karnataka alone, which equals to approximately 2.5 lakh cultivated
acres, directly benefiting at least 50,000 farmers.
Through this direct procurement, Suguna also assures farmers fair prices and enormous
savings by way of transparent transactions and quick payments.
Suguna also indirectly adds value to rural farmers and suppliers in other ways, such as
purchasing supplies and providing direct and indirect employment. Suguna purchases raw
materials worth more than Rs.1000 crores per year. Suguna has a strong SCM (Supply-
Chain Management) Division which constantly focuses on setting up direct contact with
small and medium manufacturers. It works with them to bring their standard on par with
international quality standards, and then sources raw materials from them. This focus
ensures manufacturers get better prices for their materials and Suguna gets better quality.
Suguna has a multifaceted and talented workforce that brings puts cutting-edge
perspectives to practice. This 4,800-strong employee base grows and prospers along with
Suguna through endless opportunities for learning and self-development that play major
role in shaping the careers and lives of many people. Suguna’s vast infrastructure
provides employment to skilled and unskilled workers and professionals from urban,
semi-urban and rural areas. Suguna’s strong belief in promoting employees from within
the organisation, has ensured good career succession plans and growth opportunities for
people with basic educational qualifications who have developed their skills and
knowledge on the job. Today, several people in the middle and senior management have
risen from within the ranks. Suguna also encourages employees’ children through special
educational initiatives in the form of awards and incentives.
Suguna celebrates 25 years of good health and great taste. Suguna’s focus on creating
nutrition-enriched products brings to the society, healthy and wholesome chicken
adhering to international standards, and yet, affordably priced. Not only just this, Suguna
has also launched value added products that include value added eggs, hygienic chicken
retail stores, frozen chicken and ready to eat heat n eat home meal replacements. All
backed by the Suguna promise of quality and purity.
The stringent quality controls means that every single product manufactured by Suguna
adheres to international standards assuring you 100% healthy and hygienic chicken
products. A strategic forward integration into retail and foods through value added
products means quality products that reach the consumer's table with the added
convenience of easy preparation and less cooking time. Giving the consumer better value
for money.
Corporate Social Responsibility
Ever since inception, Suguna has made social responsibility initiatives a major part of its
core values. The social responsibility initiatives today reflect conscious efforts to
transform the economic and social development of rural India.
Energising rural India has been the vision that accompanied Suguna's growth. Every
business activity undertaken has been and will always be linked to this vision. Suguna’s
employees share this vision and contribute towards it actively. Another focus of Suguna
has been re-planting lakhs of trees across the country to increase the green cover and help
in soil restoration. Suguna has donated over 25 lakh saplings to governmental, non-
governmental, and voluntary organisations, schools, colleges and general public.
Taking forward the core values, a host of initiatives have been put into action. From
instituting rewards to school toppers as part of educational programs, to providing aid for
government schools and hospitals, Suguna is undertaking a wide range of socio-
economic, environmental, educational and health initiatives.
Improving the quality of life of employees, their families, as well as the local community
and society at large is a promise that Suguna aims to fulfil in the long run. Since health is
an important issue, Suguna believes in initiatives such as conducting motivational
programs for children in orphanages, eye check-up camps, blood donation camps, and
artificial limb donation.
Network
Chandigarh, Delhi, Lucknow, Jaipur, Kolkata, Anand, Nagpur, Nasik, Pune,
Secuderabad, Rajmundry, Cuttack, Vellore, Bangaluru, Coimbatore, Madurai, Udumalpet
Home > International Partners > Overview
Quality and Consistency - these have been the prime factors behind our growth all the
way since 1984. At Suguna, quality is a way of life and is applied to everything we do.
Quality of relationships we build, quality of people we associate ourselves with, the
quality in which we do business, and the quality of ideas we invest in. It is this belief that
encourages us to develop and deliver the best. This belief has further translated into
quality international partnerships with some of the world’s finest institutions.
Aviagen is the world's leading poultry breeding company in the Broiler market. Suguna
partners with Aviagen for its best-in-line product - Ross 308 grandparent and parent stock
chicks. This breed is renowned for its maximum performance and livability.
Lohmann Tierzucht GmbH is the world leader in primary breeding of Layer farming.
Suguna has selected Lohmann LSL Lite range of birds. These birds are selected for their
high output of saleable eggs, low cost of feed that made them a huge success in India.
International Finance Corporation (IFC) is the private sector arm of the World Bank
Group. Suguna’s partnership with IFC has resulted in a Rs. 110 crores investment
towards expansion and developing international competencies. This being IFC’s first
investment in the Indian poultry sector, is a perfect match of IFC’s focus to enhance rural
productivity and Suguna’s vision of Energizing Rural India.
Home > International Partners > Aviagen
Aviagen, is the world's leading poultry breeding company known for its pedigree line of
broiler chickens and turkeys. Aviagen, offers three poultry breeding brands - Arbor
Acres, Ross and L.I.R, delivering day old grandparent, quality stock chicks and poults
worldwide.
Suguna uses the broiler chicken breeding brand Ross to produce parent stock, hatching
eggs and broiler chicken. The Ross breed is the world's most successful combination of
male and female lines where the males with excellent feed conversion and meat yield
combine with the highly reproductive females, producing healthy day old broiler chicks.
In integrated operations, the Ross 308 satisfies the demands of customers who require a
bird which performs consistently well and has the versatility to meet a broad range of end
product requirements. The Ross 308 breeder produces a high number of eggs combined
with good hatchability to optimize chick cost in situations where broiler performance is
important.
The Ross 308 breeder produces a high quality eggs with good hatchability to optimize
chick cost in situations where broiler performance is important.
Home > International Partners > Lohmann
Lohmann Tierzucht GmbH is the world leader in primary breeding in Layer farming
with approximately 25% share in the international layer market. Founded in 1932,
Lohmann Tierzucht GmbH is now under the umbrella of Erich Wesjohann Group of
Companies headquartered in Cuxhaven, Germany and has a strong presence in Europe,
UK, North America, Latin America, Far East, Middle East and African markets.
Suguna has tied up with Lohmann to bring the Lohmann LSL Lite to India, as it has
proven to be the best suited for the conditions here. Furthermore, Lohmann LSL Lite
breed gives more than 325 eggs (as against an average of 315-320 eggs) in 72 weeks,
reducing the cost of production per egg by over three percent.
State-of-the-art technology, high standard of bio-security, experienced and skilled people,
excellent chick quality, quality controlled raw materials, time and temperature
management and excellent feed quality defines a typical Lohmann facility. Lohmann
invests highly on research and development and in human capital to sustain and maintain
high quality standards.Home > International Partners > International Finance Corp
International Finance Corporation (IFC), the private sector arm of the World Bank
Group, is the largest multilateral provider of finance for private enterprise in developing
countries. IFC finances private sector investments, mobilizes capital in international
financial markets, facilitates trade, helps clients improve social and environmental
sustainability, and provides technical assistance and advice to businesses and
governments.
From its inception in 1956 till 2006, IFC has committed more than $56 billion of its own
funds for private sector investments in the developing world and mobilized an additional
$25 billion in syndications for 3,531 companies in 140 developing countries. With the
support of funding from donors, it has also provided more than $1 billion in technical
assistance and advisory services.
IFC invested Rs. 110 crores in the form of equity in Suguna. The investment was made
towards expansions and become internationally competitive. IFC’s investment in Suguna,
being its first in the Indian poultry sector, is well aligned with IFC's focus on enhancing
rural productivity and Suguna’s vision of Energizing Rural India.
Home > Careers > MD's message
At Suguna, we welcome professionals and dynamic individuals who can share our vision
of Energizing Rural India.
As part of this vision, Suguna is committed in actualizing rural entrepreneurs. We are
empowering the farming community to ensure a regular income for them and at the same
time providing indirect earning potential to over 500,000 people.
Suguna pioneered poultry integration (contract farming) in India, and since then we have
grown steadily over the years using this innovative business model.
Suguna is known for its professional management style wherein all employees take
ownership in managing the business. In this endeavour a lot of professionals including
veterinarians, engineers, charted accountants, cost accountants and management
graduates strive to help achieve our vision of energising rural India. Join hands with
Suguna and be part of our proud family that helps fulfil the company’s vision every day.
I welcome you to be part of India’s largest poultry enterprise.
B. Soundararajan
Managing Director,
Suguna Poultry Farm Limited
Home > Careers > Why Suguna
If freedom, zest and individuality mean a lot, then you are looking at the right company
to be with. At Suguna, freedom of thought and individuality sparks the creation of whole
new ideas that inspire and transform lives of many farmers, partners and your own
colleagues.To help you in making the right career choice, we provide you with an insight
into our beliefs that has helped Suguna stay on top and reach the # 1 position in the
Indian poultry industry.
Suguna believes in ‘Recruiting for attitude and training for performance’
A multifaceted and highly talented workforce
Effective group decision making process through different models of governance and
management
A work place that treats all employees equally.
A work culture that is full or zest, excitement and freedom
Intrapreneurial work culture Change through continuous learning to fit the dynamic
business environment
Objective oriented performance driven work culture monitored by proven professional
management style
A dynamic learning and knowledge sharing environment
Structured employee development programs through broadening of skills, knowledge
enhancement programs, inculcating positive attitude, widening roles, and an opportunity
to engage in significant & multifunctional areas
HR practices that are open, fair and transparent
A place of innovation, where everyone’s idea is valued and respected
Home > Careers > Current openings
If you are a professional ready to shift your career to the next level, Suguna offers you a
chance to work in an organization with sheer diversity providing you with unique
opportunities to hone you expertise, develop your career and fulfil your true potential.
We look for exceptional professionals with industry and functional experience who can
lead and manage innovative projects.
Whatever you are doing right now, you could be working on bigger and better
challenges!
Home > Careers > Management consultants
As an ever expanding organization, there is a constant need for Suguna to partner with
various management consultants with a proven track record to help us in our
organization. We value the work and effort that is put in by all our partners in helping us
better equip our workforce, work practices and work in general.
We often require management consultants to help us recruit, train and nurture our
workforce. So, if you are a Manpower Consultant, an Executive Search consultant, a
Learning and Development organization, or a HR Intervention Consultant be a consultant
for Suguna. Please submit your proposals to corporate@sugunapoultry.com
Home > Careers > Campus programs
Summer Internship
Wondering about making your holidays meaningful and productive? At Suguna, our
summer internship programs are created to nourish young minds and provide a deep
insight into the professional world. We offer real time internships to pre-final year
students from top veterinary universities, reputed management institutes and colleges
every year.
The program lets you experience a range of short term cross functional and challenging
projects. This further enhances your exposure to different verticals within the
organization. Upon successful completion, due assessment of your performance will be
done by a panel of representatives. Based on your performance, you could be one of the
deserving candidates to receive a Pre-Placement Offer (PPO).
Go ahead and get yourself a head start into the professional world with Suguna.
Final Placements
If you are about to graduate and get into the real world of professionals, Suguna has
opportunities for you. At Suguna, entry level positions are designed to provide you with
challenging and responsible roles. Every year, fresh graduates are selected from reputed
institutions across the country. If you are graduating out of veterinary science colleges or
top management schools and colleges, meet our career guides and experts for campus
placement programs.
Home > Careers > FAQs
Will travel costs incurred for my interview visit be reimbursed?
Yes. Suguna reimburses the travel cost of all candidates travelling from outstation as per
the company policy.
Does Suguna provide relocation cost for outstation candidates?
Yes. Suguna provides relocation cost as per the prevailing policy.
What are the documents that I need to carry along with me for my Interview?
You need to carry photocopies of education and experience certificates.
What are the office work timings?
At Suguna, we work 6 days a week, from 8.30 AM to 5.30 PM
Would I get opportunities to work at other Suguna Centres?
Yes, Suguna has its presence all over India, and you will be given an opportunity to
work at various centres.
How will I get to know whether my resume has been short listed or rejected?
All short listed candidates are contacted through e-mail or phone.
What are the institutes you visit for campus recruitment?
Suguna visits top Veterinary colleges and Management schools and colleges across the
country.
What and how is the selection process at Suguna?
A certified and trained selection panel conducts a set of tests and interviews to ensure a
deserving candidate is given an opportunity to work at Suguna. Candidates are requested
to spare one whole day and enjoy the unique selection process.
Briefly describe the Suguna work culture
At Suguna, you are ensured an exciting work-culture with full of zest and freedom. You
are provided with tools to chart out your own career path, and you are encouraged to
articulate your ideas regularly.
Is there any particular dress code while attending the interview?
It is essential you wear only formal wear when you are attending an interview at Suguna.
What can be the kind of career path one can expect in Suguna?
Suguna always looks for people internally for top level management positions. An
employee, who joins at entry level, will be given fair opportunity to grow to top
management level. Employees can grow within their area or have a cross functional
growth.
Home > News & Events > Press Releases > Current
Asian Poultry Personality of 2011
March 9, 2011
Our beloved JMD Mr.G.B.Sundararajan has been conferred with “Asian Poultry
Personality of 2011” award by International Poultry production and VIV Asia at the
Opening ceremony of VIV Asia on 9th March-2011 at Bangkok
Read More
SUGUNA - An International Brand
March 4, 2011
VIV organizers have placed Suguna Brand with other International brands like KFC,
McDonalds, Betagro in VIV Asia Magazine. It shows, Suguna is raising the bar in the
Indian Poultry Industry as well as it is par with the International standards and universally
accepted.
Sale of processed chicken grows
January 27, 2011
Change is happening everywhere. No exception for the poultry industry. In the
developed countries above 90% consumption is processed and packed meat, whereas in
India, the chicken consumption pattern was based on ‘live bird market’ and the share is
95%.
Fine Feathers
Outlook Business Magazine > January 22, 2011> Page: 90
Poultry farming has caught on like wildfire. Can Suguna break the mould and forge
ahead?
Poultry Needs Technology changes
December 16 - 31, 2010
Poultry Needs Technology changes, Coimbatore based Suguna Poultry Farm Limited,
part of the Suguna Group, has a turnover of Rs. 3,200 crore. With a fully integrated
operation of broiler and layer farming with its own state-of-the-art hatcheries, feed mills,
processing plant and vaccine plant and exports.
MD bags "Entrepreneur of the year – 2010" Award
Chennai, December 24, 2010
TiE Chennai, part of The Indus Entrepreneurs, awarded the "Entrepreneur of the Year"
honour to B Soundararajan, Managing Director, Suguna Poultry Farm Limited.
Suguna Sets eyes on 100 Mark
Wednesday, June 30, 2010
Suguna Group, a coimbatore-based Broiler company, plans to take its store count to 100
by the end of this fiscal. According to company officials, ‘Suguna daily fressh’ stores will
be opened via franchise route and will be set up mostly in Chennai and Bengaluru.
Presently, the company has 45 ‘Suguna daily fressh’ stores. Suguna Group, which was
established in 1990, started its journey as a small poultry farm at Udumalpet. Now the
company has presence in 11 states of the country. The company covers 85 per cent of the
chicken consumption area in the country.
Suguna Daily Fressh Launches Edapally Store in Kerala
Kerala, Thursday, October 30, 2008
Suguna Poultry, India’s largest broiler enterprise with a Rs. 2030 crore turnover,
launched its Edapally store, a franchise of Suguna Daily Fressh chain of of quality
chicken retail stores. Suguna Daily Fressh already operates 3 stores at Trissur, Angamaly
and Ernakulam. Spread across 250 square feet, the stores retail fresh hygienic nutritious
and tender chicken (eight forms of chicken, whole and portioned), specialty eggs (four
varieties of value added eggs), sausages and salami.
Suguna Daily Fressh success with food retail Suguna to expand its operations now.
Thursday, October 30, 2008
Suguna Group, India’s largest poultry enterprise, launched its first outlet of a chain of
quality chicken retail stores in Kerala under the brand name Suguna Daily Fressh at
Erode this week. Spread across 250 square feet, the store retails fresh hygienic nutritious
and tender chicken (eight forms of chicken, whole and portioned), specialty eggs (four
varieties of value added eggs), sausages and salami. This brings the total to 27 stores
including Tamil Nadu and Kerala.
Home > Contact Us
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Home > Farmers
With over 15,000 farmers and Suguna’s network is only growing. Started with the vision
to ‘Energise Rural India’, Suguna has successfully enriched the lives of many a rural
households. Pioneering the poultry integration or contract farming model, Suguna’s
presence is well established in 11 states across the country.
Suguna’s focus and its vast experience in the field of poultry operations brings you in-
depth expertise and professionalism. With intent to provide quality support and deliver
quality products to end consumers, Suguna invests heavily in technology and research
and development.
Over a period of 25 years, Suguna has mastered the art of cost and productivity
optimization. Company owned feed mills, research and development centers, training
programs, processing plants, hatcheries, efficient supply chain management, technology
infrastructure are indicators that you need not look outside when you are part of Suguna’s
family of successful poultry farmers.
Learn about the various offerings we have for you and get set for a journey of success.
With Suguna, you can be sure.
Home > Farmers > Broiler > Overview
Broiler Industry in India
Chicken in many forms has always been a dish to relish among most Indians. Widely
accepted and consumed, the demand for chicken is only increasing.
The Broiler segment in India has continuously grown and is currently estimated to grow
to Rs. 12,500 crores (INR 125 billion). Furthermore, India’s Ministry of Agriculture
estimates the production value at 2.3 million tones. In a country like India, due to lack of
religious associations, the demand for broiler products is growing rapidly. Translated, this
provides great potential for success and growth in the poultry industry.
Opportunities for Broiler
It is a well known fact that Indians prefer fresh chicken which is generally sold as live
birds and slaughtered in the neighborhood shops. However, consumption trends change
with time. Today, with changing lifestyles, the Indian consumer is accepting both dressed
chicken and fresh chilled chicken. This change in pattern provides with multiple ways of
reaching out to the consumer and accommodating the increasing demand. Add to these,
the rising income among the young and urban, the increasing domestic demand will only
result in continuous growth of the broiler market.
Farming in India
Poultry farming in India has changed dramatically over the past two decades. With
independent poultry farming concepts, the sector has moved into a well organized
network of integrated farming also known as contract farming. Pioneered by Suguna
Poultry way back in 1984, the Indian poultry farmers today find great relief and
satisfaction in this model.
The integrated / contract farming model is gaining significant amount of popularity and
acceptance among poultry farmers. This model protects and retains the interests of both
the farmer and the integrator. The popularity of this model is influenced by the fact that
the integrator takes most of the risks as opposed to an independent farmer. The integrator
takes full responsibility of providing day old chicks, feed, medicines and supervision to
the farmers. In addition, the integrator brings Good Manufacturing Practice (GMP), and
technical know-how which leads to higher productivity. Absence of these benefits
resulted in heavy investments, multiple sources of interaction, and overall poor yield to
the independent farmer. Last but not the least, farmers are assured of considerable
earnings in the integrated / contract farming model.
So, if you are ready to experience less risks and assured returns, join our ever growing
family of over 15,000 farmers.
Home > Farmers > Broiler > Breed
Ross 308
Consistent success and growth has always been important at Suguna. It is with this
vision that Suguna partners with the best in the industry both internationally and in India.
Suguna, partners with Aviagen – world’s leading poultry breeding company for its
pedigree line of broiler chicken.
Suguna provides its family of farmers the globally renowned brand of Ross 308 broiler
chicks. The carefully selected Ross breed is well known for its successful combination of
male and female lines. The Ross breed is popular for its fast growth, excellent feed
conversion and have excellent livability including a healthy meat yield. This breed has
been selected to be vigorous with strong legs and a robust cardiovascular system. Also,
the Ross breed is chosen for its consistent performance and is well suited for a broad
range of end product requirements. When you are part of Suguna, you are assured of
nothing but the best.
Home > Farmers > Broiler > Broiler management
Better management results in better productivity ! You could be an experienced farmer
or venturing newly into the poultry industry. But effective poultry management is
essential for the overall development and health of the bird. Suguna and its team of
experts will help you throughout the relationship providing valuable guidance and
management tips.
While you are considering joining our successful family of farmers, we encourage you to
read through some basics of Broiler management.
Brooder Management
The overall broiler performance is dependent on several management practices. Brooder
management is one of the important aspects of broiler rearing and management. The early
/ developmental stage becomes critical for the overall result and growth of the bird.
Hence, care should be taken right from day one.
Following are the objectives for brooding management:
To ensure strong growth progression from day-old through to 7 days
To develop appetite and promote feather growth To achieve target bodyweight by 14
days / 2 weeks and maintain a smooth curve through to 28 days / 4 weeks To maintain
uniformity across the flock
Effective brooding management includes providing the chicks with the right temperature,
relative humidity, air quality, good quality feed and water. Key points in brooding
management are:
Clean, disinfect and fumigate the shed and equipment well before the arrival of the chicks
Check for the right temperature and humidity levels 24 hours prior to the arrival of the
birds Ensure chicks have immediate access to fresh water and feed
Use chick behavior as an indicator of satisfactory temperature levels
Replenish feed constantly during the brooding period
Monitor and ensure chicks feeding by crop fill scores
These activities when followed collectively will result in good early development of
skeletal size, immune system and cardiovascular system and also improves appetite.
Grower & Finisher Management
The grower stage is between the 14th and 28th day of the birds life cycle. During this
stage, the management objectives are to help the birds develop their immune system,
uniform growth, sexual maturity and production. The important functions of this stage is
grading of the birds on the basis of their weight, check and maintain body weight on a
weekly basis, feed and water management and vaccination. The birds above 28th day of
age till lifting are termed finisher.
Resource Requirements
The environment in which the birds are reared becomes critical for their performance. In
addition, it would help if the farm is located closer to the production and marketing
centers. A farm that has access to good roads and easy transportation has an added
advantage.
While setting up a farm, there are a set of must have requirements to be adhered to.
Below is a list of the requisites to setting up a poultry farm:
Water availability throughout the year. Water quality : Hardness below 750 ppm, pH 6.0
to 8.5 Shed breadth should be 25 feet and shed floor should be at least 2 feet
above ground level
E.B service, Tube light @ 1No for every 400 sq. ft, is essential
Foot bath / dip with disinfectant for better bio – security
Separate feed room near to the shed with stacking arrangement for feed bags
Water tank - 2 Nos (One for medication and another for drinking water) with capacity of
500 litres for every 1000 sq. ft
Side Curtain for the entire length of the shed for both sides, inside and outside
Partition for every 500 sq. ft
Provision of death pit for disposal of dead birds
Plat farm Provision for placing weighing scales 3 feet X 3 feet
Home > Farmers > Broiler > FAQ
How can I tell if my chicken is healthy? Are there any obvious signs?
Positive signs of health are bright eyes, red comb, dry nostrils, shiny feathers (with most
of them there), good weight, clean feathers under the tail, and an alert and active
manner.Lack of feathers could be due to the annual moult (late summer/autumn) on any
part of the body. Missing feathers on the tail could be due to other hens pulling them out
due to mineral deficiency or stress. Lack of feathers on the neck sides may be due to the
other hens or the de-pluming mite.
Broken and/or missing feathers on the back of the neck and back of the females may be
due to over/vigorous attention from the male bird.
How do I inspect a chicken for health problems?
Hold the bird so that it is balanced by resting its weight on your left forearm, its head
under your left arm, its legs held between the fingers of your left hand with its tail
pointed away from you.
This leaves your right hand free to inspect the bird for positive signs of health, and lice or
mites.
I have one hen with feather loss around her neck. Could this be pecking related?
She might just be molting. When chickens molt it sometimes starts on the neck and tails.
Chickens will pick and eat feathers if they need extra protein. Try feeding some
rainworms or cat food about 2-3 times week until they finish their molt. Also use dye on
her to disguise the blood.
What is Bird Flu?
Bird flu or avian influenza is an infectious disease of birds ranging from mild to severe
form of illness.
All birds are thought to be susceptible to bird flu, though some species are more resistant
to infection than others. Some forms of bird flu can cause illness to humans.
How do I stop feather picking?
The tendency for feather picking varies widely among different breeds of chickens.
Commercial flocks generally use beak-trimming to reduce the birds' ability to harm one
another. Feather picking is increased by: overcrowding; malnutrition; and,
inadequate feeder and water container space. Giving the birds access to free range space
usually prevents feather picking.
Note: Mysterious feather loss is usually caused by molting or, if it's concentrated on the
backs of hens, by roosters during mating. It may also be caused by feather lice. Molting is
the natural process of replacing old feathers with new ones, and can also be triggered by
stress. I am getting shell-less eggs. What do I do?
Shell-less eggs are held together by the membranes alone. This may be related to a lack
of calcium or vitamin D. Hens synthesize vitamin D from sunlight so this will not be a
problem if they are free-range.
Eggshells require a lot of calcium. A feeder full of ground oystershells can provide the
calcium they need.
How often do hens need to be treated for worms?
Hens should be wormed at least twice a year. The most common licensed product for
worming poultry is Flubenvet. You can only buy a 240 gram tub.
My chickens have black spots on their crowns, what kind of disease is this?
Any loss of colour on the comb usually indicates a circulatory problem, possibly heart
disease. Blackness indicates dead tissue due to loss of blood supply or dried blood (try
washing it off). It could also be frostbite or damage from fighting.
If it is Fowl Pox there are 2 types:
The dry form is very common and does not really cause any damage unless the pox forms
right beside the eyes. The dry pox will go through a flock in about two weeks and then it
is over. The wet form can be a serous problem and it is where the pox forms down
their throats. If you have a wet form of the pox you can vaccinate your flock to stop it
from spreading. Home > Farmers > Layer > Overview
Layer Industry in India
Egg being an excellent source of proteins is fast becoming a favorite among urban
Indians. India, today is the fourth largest egg producer in the world. The layer segment in
India is all set to grow and is currently estimated at Rs. 10,000 crores (INR 100 billion).
According to the Ministry of Agriculture, India’s egg production is estimated at 47.3
billion eggs per annum.
Today, with more and more ‘eggitarians’ on the rise, egg consumption is growing at 8% -
10% annually.
Opportunities for Layer Farming in India
The overall global demand for eggs is growing, more in India. With rapidly changing
lifestyles, affluent culture, and a conscious need for general wellness, Indian consumers
are now opting for a more protein-rich diet. The changing trends are definitely a boon for
the layer sector in India.
Today, India’s per capita egg consumption is at 41 eggs per annum. Over the last couple
of years, the per capita consumption of eggs has increased at an aggregate of 4% with a
majority consumption recorded in the urban areas. Efforts to promote egg consumption
are in place by layer farming community in India to achieve 180 eggs per annum in the
coming years. Keeping this target in mind, the requirement for production is estimated at
18,000 crores (180 billion) eggs, while the current rate is capable of achieving only 46.2
billion eggs. This provides for a huge opportunity to tap into. With rapid urbanization,
and increasing demand from the present 250 million economically strong, consumer
market base (which is likely to go up to 350 million by year 2010), the future is only
bright for the layer sector in India. It is estimated that, at present, Indian Poultry Industry
contribution to the GDP is about Rupees 80 billion which is likely to reach Rupees 500
billion by the Year 2010.
Affluent lifestyles and rapid development in the retail and food service industries is
expected to fuel the growth as targeted by The National Committee on Human Nutrition
in India. Adding to this is the health conscious Indian shifting from a carbohydrate to a
protein-rich diet.
In addition, the Indian consumers’ preference is increasing for clean, safe, hygienic
nutritious and properly packed, labeled and presentable food products including eggs.
Introduction of modern state of-the-art technology in processing, packaging, labeling,
preservation of eggs is required to improve “quality" for domestic and export markets.
With economic liberalization and free trade under WTO, the domestic products have to
maintain "quality" to face the stiff competition from imported foreign poultry food
products. Also, the demand for branded or specialty eggs is fast growing at an estimated
rate of 40 – 50% per annum. Branded or specialty eggs offer innovative products to the
consumer. These range from eggs that are low in cholesterol, to those fortified with
vitamins, protein, iron and other everyday essential nutrients. This category is growing
steadily in large cities with a huge potential consumer base.
Are you ready to capitalize on this growth phenomenon in the Indian layer industry?
Now, be part of Suguna’s family of over 15,000 successful farmers and benefit from this
opportunity. Home > Farmers > Layer > Breed Suguna Layer Breed
Suguna Layer breed is unmatched for its production quality. Suguna Layers are best
suited for its adaptability to the differing environmental conditions in India. Matched
with this is the ability to give you maximum feed income over feed cost (IOFC).
With consumer preferences shifting to good / large sized eggs, Suguna Layer is the ideal
fit. Known for its egg size, color and weight, you get a product which produces higher
number of saleable eggs. In addition, an excellent feed conversion ratio (FCR) helps you
maintain the overall production cost at an optimum level.
Suguna’s layer breeders are differentiated for its single age supply through an all-in-all-
out system. This helps you receive a quality supply of stocks and you can be assured that
the layers are free of all diseases. Suguna’s quality process ensures you receive birds that
are free from salmonella, Mycoplasma and vertically transmitted organisms. This means
you receive birds that are totally healthy and hygienic.
Backing this is Suguna’s exceptional after sales service ready to address your needs.
Lohmann LSL- Lite India
With the aim to deliver the best, Suguna partners with leading international players of
the world. Suguna in partnership with Lohmann Tierzucht GmbH brings you Lohmann
LSL – Lite India. Lohmann Tierzucht GmbH is the world leader in primary breeding in
Layer farming with its Group layer breeds having 54% share in the International layer
market and 24% share alone in Lohmann LSL Egg layer brand.
Lohmann LSL – Lite India is from the pedigree line of layers chosen for Indian
conditions. Lohmann LSL-Lite is best known for its production capacity of over 325 eggs
in 72 weeks. This unique quality gives you the benefit of production cost saving of over
3% per egg. Home > Farmers > Layer > Layer management Bio-security
Prevention is better than cure – as it has been said, prevention and exposure to
vulnerabilities is one of the most critical aspects of poultry management. In the current
scenario, a large number of birds are reared in individual farms calling for severe
measures to control the spread of outbreaks and diseases.
Infectious agents can enter the farm in many possible ways and result in widespread
diseases. An efficient bio-security program is necessary to curb diseases in a timely
manner and prevent your farm from being affected. In addition, bio-security programs
also help you achieve maximum returns on your efforts and investments. You will
experience this in the form of enhanced livability, growth rate and feed conversion
efficiency by keeping the birds healthy throughout the lifecycle.
Diseases can enter right from recently acquired birds from outside flocks, infected eggs,
dust and manure from equipments and supply vehicles, improper disposal of carcasses,
water impurities and importantly human feet, hands and clothes among many other
factors. Hence, everyone in your farm – whether directly or indirectly involved - needs to
diligently follow bio-security measures for the overall health of your farm.
When you are with Suguna, you will receive expert assistance in setting up bio-security
programs. Suguna’s experts will help you design and deploy bio-security programs in 3
stages:
Stage 1: Conceptual
Stage 2: Structural
Stage 3: Operational
Remember, Bio-security pays. Consult Suguna’s experts for effective Bio-security
management. Shed Management Shed management ensures the birds
get proper care and facility to support development and performance. Good housekeeping
and day-to-day sanitation practices improve and help maintain the overall health of
complete flocks.
Isolation of flock and restriction of workers movement is very essential to maintaining
the sanctity of the farm. Ensure there is a clearly demarcated area for flocks belonging to
different age groups. This level of hygienic maintenance should be applied at a day-to-
day level thereby reducing spreading of diseases and controlling of mortality rates. In the
event farm supervisors and managers are required to move between sheds, you are
recommended to guide them to visit flocks in the ascending order of age and follow the
cleansing process duly. In the event of an outbreak, restrict total movement of visitors
and workers in to the affected sheds. For crisis management, call on your Suguna
representative who in turn will guide you.
Each time you are bringing in a new flock, ensure the shed is thoroughly cleaned as per
recommended guidelines. While cleaning the shed, ensure that the equipment are
disinfected and also remove the old litter from the premises. In addition, make
arrangements to sell out the manure before the previous stock is moved or culled.
Storage places for feed and medicines need to be cleaned regularly. Feed should always
be stored in a cool and dry place. Vaccines and medicines need to be stored as per the
manufacturer’s recommendations. For a healthy farm, periodic pest control programs
need to be enforced.
Do not encourage movement of visitors and vehicles in the farm unless extremely
necessary. If visitors and vehicles are entering the farm, restrict entry only after they go
through the cleansing and disinfectant process.
Lastly, as a sign of a healthy farm, prominently display sign boards at the entrance of the
farm to read – “Our disease prevention program restricts entry only to employees. Your
cooperation is appreciated”. Layer Management
Better management results in better productivity! You could be an experienced farmer or
new to the poultry industry, effective poultry management is essential for the overall
development and health of the bird. Suguna and its team of experts will help you
throughout the relationship by providing valuable guidance and management tips.
While you are considering joining our successful family of poultry farmers, we
encourage you to read through some basics of Layer management.
Pullet Management
Effective pullet management focuses on good skeletal muscular development, better and
healthy immune producing organs. The first three weeks are very crucial in the layer
chicken’s life. The space available to chicks plays a major role in the pullet’s growth.
Pullet’s overall growth and development are dependent on proper feed and diet programs.
Achieving weekly standard weight gain is important in layer performance, monitor and
grade the pullets from day one.
Prevention is better than cure-So vaccinate your pullets based on your farm and areas
disease load. Our technical team will support you to decide the vaccination schedule.
Give more emphasis on debeaking. Follow the guideline for correct temperature Suguna
advises all customers to use automatic voltage control. Debeak the chicks 9 to 11 days of
its life. If necessary do it again on or before the 11th week.
You can gain more knowledge and step-by-step guidance from Suguna’s team of experts.
Feed Management In the poultry industry, it is a well established fact that the
quality of feed intake directly impacts the outcome of the product. With Suguna and
Lohmann layers, feed intake capacity is genetically well established. However, it is
essential that due care is taken while monitoring feed to the birds throughout its lifecycle.
The chickens energy requirements through feed is determined by factors such as body
weight, production rate, egg size, temperature, air movement and feathering. Essential
nutrient and mineral supply through feed management defines the overall productivity of
the bird. Feed types vary at different stages of the bird’s lifecycle. Suguna’s experts will
guide you throughout and help you administer the right feed types throughout the
process.
Water Management
Facts indicate that 60% - 70% of the bird and 70% of the egg are made up of water.
Hence, water becomes an absolutely essential element for the overall development. As
birds don’t have inbuilt storage mechanisms, it becomes necessary to provide them water
regularly. Water consumption in birds vary depending on weather conditions, feed
consumption, mineral levels in feed and importantly the type of housing – floor or cage.
Since water plays a key role in the lifecycle and general well being of the bird, a good
water management program is critical. Good quality water should always be sufficient
and available in continuous supply. Effective water management ensures no
microbiological or chemical contamination is found along with keeping the water cooler
than environmental temperature.
For worry free layer farming, Suguna recommends you to test water samples as described
below:
Test for Microbiological contaminations at least once every month
Test for Chemical contaminations at least once a year from every borewell
Regularly disinfect water provided to the chicken
Check if the water source is adequately disinfected or if sanitizer used is present in excess
levels
Plan out a detailed action plan with Suguna’s experts after receiving the analysis / reports
Lighting Management
Birds are more sensitive to light compared to humans. Hence, effective Lighting
Management is essential in poultry management. Lighting can influence the onset of lay,
early egg size and the total number of eggs produced. Lighting varies from differing
environments including both open and brown houses. With Suguna, you can benefit from
our vast experience in poultry management. Suguna’s experts provide you few insights
and basic tips on lighting management.
Care should be taken to maintain light intensity at the same levels or even higher during
the last weeks of rearing
In growing step down lighting from 3rd week onwards and bring to 12 hours lighting
( natural and if required artificial light ) 7th week onwards
Stimulate lighting based on body weight . Suguna advices you to stimulate light as soon
as the bird reaches 1100 grams of body weight.
It is important that you do not increase the length of day until you are prepared to start
stimulation
During production, it is essential not to decrease the length of day as it would affect the
outcome of the eggs
Light stimulation also helps you either to delay production or increase egg weight at the
start
While transferring pullets from dark out rearing facilities to alternative housing systems
with natural light stresses the birds.
Suguna strongly recommends growing the pullets in brown out houses .For user friendly
methodology contact Suguna Corp technical adviser about brownout house
With Suguna, you will benefit from its all round support capabilities. You can reach
Suguna’s experts for more detailed information and assistance.
Home > Farmers > Layer > Lab services
Suguna with its team of veterinarians and R&D experts provide you with lab services.
Suguna’s lab services include regular health camps that will help you monitor and
maintain the health of the chicken.
Suguna’s experts conduct tests on a monthly basis to ensure the environment is free of
contamination. Tests are conducted using the ‘exposure plates’ technique along with
other standard tests.
Various samples are collected from the farm at frequent intervals. These are processed at
Suguna’s state-of-the-art microbiology labs. Tests are conducted from the lab samples
ensure that the parent birds are free from Salmonella and Mycoplasma. In addition, the
lab services monitor Titer values regularly to protect the birds against all viral diseases
and infections. This in turn helps confirm that uniform maternal antibodies are transferred
to layer commercial day old chicks.
Suguna’s dedicated investment and focus in R&D, Health Services provides you with a
complete expert backing. You can learn more about the lab services by reaching out to
our representatives. Home > Farmers > Layer > FAQ What is Biosecurity?
Biosecurity means taking steps to make sure that good hygiene practices are in place.
This will help prevent the spread of disease.
Disease may not always be apparent, especially in the early stages.
Be clean when handling birds or moving between different premises. Preventing disease-
causing germs or microbes from entering your premises is the key to flock health.
A good biosecurity routine is always essential – not just when there is a major disease
outbreak.
What are the benefits?
Good biosecurity:
Helps keep out exotic poultry diseases such as Avian flu and Newcastle Disease
Reduces the risk of zoonotic diseases such as salmonella becoming established
Limits the spread of diseases and helps to protect your neighbours, public health and the
countryside
Improves overall flock health
Reduces losses
How does disease spread?
Microbes travel from place to place via animals, vehicles, equipment, and people .
Disease is spread through:
Movement of poultry, people, vehicles and equipment
The introduction of birds of low or unknown health status
Contact with other flocks
Using shared equipment and vehicles, which have not been effectively cleansed and
disinfected Contact with vermin and wild birds
Birds drinking from contaminated water sources Birds eating contaminated feed and
Unsatisfactory cleansing and disinfection of vehicles, sheds, feeding troughs and other
equipment. Many germs die in two or three days but, under certain conditions (such as
cold damp surroundings), they survive much longer.
Even with a short, one-day survival, germs can travel several hundred miles when
clinging to animals, people and equipment.
What Actions can I take?
Feed and water free range birds indoors where possible to reduce mixing between your
birds and wild birds.
If you have free range birds you should plan how you will manage them if there is a need
to isolate them from wild birds.
Keep accurate and up-to-date records to ensure that your produce is fully traceable.
If you have other people looking after your birds, give them the information and training
they need to maintain strict standards of hygiene and biosecurity at all times.
How do I stop disease?
Do not bring infection from a farm on your clothes, footwear or hands.
Clean and disinfect vehicles after visiting a farm.
Limit and control access to poultry flocks.
Have pressure washers, brushes, hoses, water and an approved disinfectant available.
Regularly clean and disinfect all crates, containers and other equipment before and after
use.
Minimise contact between poultry and wild birds.
Prevent accumulation of standing water and remove spilled feed that could attract wild
birds.
Maintain buildings to ensure that wild birds do not nest or roost in them.
Keep wild birds, dogs, cats, rodents or other livestock out of poultry buildings and feed
stores.
Have an active rodent and pest control system in place. Be vigilant for evidence of
vermin. Monitor vermin activity by baiting and trapping.
Supply only clean fresh drinking water to birds. Water lines and drinkers must be flushed
through and cleaned regularly.
Feed bins, hoppers and feeding equipment must be cleaned and maintained regularly.
Feed silos and containers must be sealed to prevent animals and wild birds contaminating
feed.
Feed should only be obtained from a supplier that operates in accordance with relevant
Defra Codes of Practice.
Damaged eggs, dead birds, litter and manure may carry disease. Dispose them promptly
and properly.
Disinfect the coup and all equipment (including ducting, drains, etc.) and carry out
rodent and other pest control. Cleaning equipment and protective clothing should also be
cleaned and disinfected.
What should I consider when buying new stock?
Make sure you know the health status of any birds you are buying or moving.
Incoming stock should be isolated from the rest of the flock initially.
Only place new stock in facilities which you know have been cleansed and disinfected.
Keep isolation buildings separate from other poultry buildings. Use separate equipment
when handling isolated stock.
Wash hands and boots before going back to your main flock buildings.
Raising different types of fowl can be risky from a disease point of view. Microbes that
cause little or no harm to one type of fowl can be devastating to another. For example,
influenza viruses, though common and usually not bothersome in waterfowl, can produce
severe disease in chickens and turkeys.
What else can I do?
Be vigilant! Look out for signs of disease in your flock. Increased mortality, falling egg
production and respiratory distress may be early signs of a disease problem. If you
suspect disease, ask your veterinarian for advice as soon as possible. Some diseases can
spread very quickly! Avian influenza and Newcastle Disease are notifiable diseases.
Always practice good biosecurity. You have a lot to gain if you do and much to lose if
you don't. Home > Farmers > Parent Stock > Overview
Superior chicks come from a superior breed. Suguna imports Grand Parent chicks from
Aviagen, UK for broiler (Ross). With a vast experience and knowledge in the Indian
Poultry industry, you can be sure to receive Parent stock of the highest quality. Suguna’s
in-depth understanding of your needs and the Indian environmental conditions helps
select the right breed of a good lineage.
Suguna’s commitment to provide you with high quality products is further strengthened
by its commitment and efforts in R&D and technology. With Suguna, you not just benefit
from healthy stock but also a rich experience that guides you to ensure maximum
productivity levels are achieved. Home > Farmers > Parent Stock > Breed
Suguna Poultry presents you with Ross 308 parent stock. Parent lines are reared by
Suguna’s experts with scientific management processes in a bio-secure environment.
With a keen understanding and insight of your requirements, the GP and Parent lines are
reared to deliver better quality chicks that offer improved feed conversion rate (FCR),
increased productivity, disease resistance, better performance and adaptability of the
chicken to Indian environmental conditions. Suguna’s experts add further value through
field support to help achieve better quality chicken meat and eggs.
As a broiler breeder farmer, the Ross breed is an ideal selection to meet your objective of
producing high quality chicks. The Ross 308 breeder is proven to produce large number
of eggs with good hatchability. Disinfecting and careful handling of the eggs at the farm
and the hatchery and incubation in state-of-the-art Peter Sime and Pas Reform imported
setters /hatchers ensures high chick quality. Ross 308 delivers high meat yield, catering to
the needs of both dressing and boneless poultry meat. Hence, Ross 308 is the chosen
breed for broiler chicken where a variety of end product requirements need to be met.
The breed’s inherent nature of excellent livability and feed efficiency makes it a perfect
match for the Indian conditions. With Suguna and Ross 308, you can be sure of
consistent performance and delivery. Home > Farmers > Parent Stock > Quality
Despite Ross 308’s excellent characteristics, Suguna makes every attempt to maintain
high quality levels. The parent day old chicks are produced and brought straight to the
brooding farm where they are reared in a bio-secure environment. All the chicks are
administered with vaccination as per the prescribed guidelines and are nourished with
quality feed from Suguna’s own feed mills. Best quality and disease free hatching eggs
are further moved to the Suguna’s state-of-the-art hatcheries.
Quality is further reinstated by Suguna’s team of experts comprising of scientists, doctors
and veterinarians with international exposure. In addition, to help you maintain quality,
you are provided with know-how and training that ensures Good Manufacturing Practices
(GMP) and Standard Operating Procedures (SOP) are implemented. All these initiatives
are well supported with a continuous investment in the latest technology tools and
practices. Every consignment dispatched is subject to a series of quality tests and
is certified ‘free from clinical sign of any infectious disease’. With this you can be
assured that the Parent Stock reaching you is of utmost quality that is truly of
international standards. Home > Farmers > Parent Stock > Management Guide
Suguna provides you with tips to ensure that you achieve and benefit maximum
performance. In order to achieve a healthy number of day-old chicks, it is essential to
understand the requirements of the Parent Stock flock at each stage of its life.
The critical age objectives for Parent Stock are summarized below for your convenience:
Age Key Objectives
1-3 days Appetite development
3-28 days Achievement of target bodyweights at 7, 14, 21 and 28 days
28 days Grade. Target is < 12 CV% at 28 days to permit 2 way grading
28-56 days Control growth within each graded population
56-70 days Stabilize populations to achieve correct incremental growth
70 days Re-draw bodyweight targets (if required)
70-105 days Achieve correct incremental growth
105 days Increase feed to stimulate growth Re-draw bodyweight targets (if
required)
105-140 days Achieve correct incremental growth
140-154 days Give first light increase
140-161 days Achieve correct incremental growth emphasizing uniformity of sexual
maturity
161-210 days Increase feed in response to egg production, bodyweight gain and egg
weight gain
210 days- depletion Control bodyweight gain and egg weight by removing feed.
Manage males by observation of bird condition. Remove non-working males to maintain
mating ratios It is important to note that management requirements for
male and female stock vary for each stage of rearing and to prepare them for sexual
maturity. We encourage you to consult Suguna’s experts who will guide you to gain
optimum performance throughout the lifecycle of the parent stock.
Home > Enquiry Form
relevant information. It will help us ensure the right representative addresses your
queries. Alternatively, you could look up the contact information of our various offices
and speak to our representatives.
glad to hear from you. Home > Farmers > Hatching Eggs > Overview
Suguna offers commercial broiler hatching eggs for sale from selected flocks of
internationally renowned Ross 308 breed. A limited stock of carefully produced and
selected hatching eggs is available to Suguna’s international and domestic customers.
Suguna’s hatching eggs come from a successful lineage of parent and grand parent lines.
With a rich experience for over two decades, Suguna addresses various needs of the
farmers. Whether you are stepping into the poultry business or want to replace lost birds,
Suguna’s high quality fertile hatching eggs is an ideal choice for you.
Quality being paramount, hatching eggs supplied by Suguna is delivered from highly bio-
secure farms. With Suguna, you can be sure. Home > Farmers > Hatching Eggs > Breed
Suguna supplies you fertile hatching eggs from selected flocks of the well known Ross
308 lines. The commercial broiler hatching eggs from the Ross 308 lineage is desired for
its versatility to meet a variety of end product requirements.
If you are aiming to optimize production costs, Ross 308 is best suited for you. Its fast
growth and good food conversion ratio (FCR) has made it popular among poultry
farmers. The other key highlights of this breed include excellent livability and
adaptability, healthy meat yield and a robust cardio vascular system.
Overall the Ross 308 breed provides you consistent performance making it your number
1 choice. With Suguna, you can rely on its vast experience and expertise to receive the
best in the poultry industry. Home > Farmers > Hatching Eggs > Quality
With 90% fertility and 80% hatchability rate, Suguna delivers only high quality hatching
eggs that match your requirements. Suguna ensures that the hatching eggs are collected
and graded in well managed farms with scientific poultry management practices and
stringent bio-security environment.
The best quality day old chicks are produced from the best quality hatching eggs, which
are in turn produced from superior breed of chicks. Suguna imports Ross 308 breed grand
parent chicks which are bred in a highly bio-secure grand parent (GP) farms situated at
remote locations with ideal climate and resources. The eggs from Suguna's grand parent
lines are hatched at dedicated GP hatcheries to produce day-old parent chicks. The day-
old chicks are sent to a special brooding farm where they are grown in a bio-secure
environment under strict supervision. The chicks, throughout their life cycle are
administered with proper vaccination at prescribed schedules and are nourished with
quality feed developed at Suguna’s own feed mills. With Suguna’s scientific poultry
management, productive laying of quality hatching eggs are achieved effortlessly.
At Suguna, stringent quality checks are held at every stage. Each set of eggs that are
delivered is ensured to be free of all infections and poultry diseases. Hatching eggs are
dispatched to you with a ‘free from clinical sign of any infectious diseases’ confirmation
from our experts. In addition, Suguna’s experts certify that the parent lines are free of
diseases such as Salmonella Pullorum (Pullorum Disease) and Salmonella Gallinarum
(Fowl Typhoid) which normally transmit from parent to commercial. With Suguna’s
quality process you can be guaranteed that the parent birds were not exposed to any
outbreaks.
Quality is further ensured in our storage and packing mechanisms. Each packaged box
contains 210 hatching eggs. The packaged box is designed for effective ventilation and
also to prevent damage in transit.
Suguna’s experts leave nothing for chance when it comes to delivering highest quality
products for you. Reach us to know more about Suguna’s commercial broiler hatching
eggs. Home > Farmers > Hatching Eggs > Management Guide
As a Suguna commercial broiler hatching egg customer, you not only get high quality
but also benefit from its expert guidance. Hatching eggs require special care to ensure
hatchability potential of the eggs is maintained till the time they hatch. Careful handling
and storage is essential to the growth of the embryo.
To help you achieve desired results, Suguna offers some useful tips to care for the
hatching eggs:
Always place the eggs in an insulated cool room with automatic door closer to maintain
temperature levels
Bring the room temperature to the required level half an hour before the eggs are placed
Maintain and record the cool room temperature and relative humidity every hour. The
temperature should be maintained at 60 to 62°F and RH% should be in the range of 70 to
75% respectively
Avoid mounting the wet and dry bulb thermometer near the cooling machine and walls
Maintain proper gap between boxes containing the eggs
Ensure that the collected eggs from breeder farms reach the cool room within an hour and
a half of performing cleaning and fumigation of the eggs
Spray or mop recommended disinfectants for a minimum of two times in a day
Follow a First in First out (FIFO) system with respect to the eggs
Place laying cards on the boxes containing the eggs
Provide window gate system with a wooden door to avoid egg thermal shock caused by
frequent opening of the cool room and to maintain hygiene levels
Make sure that the receiving and dispatching of the eggs is done only through window
gate
Use three-tier racks to store eggs in the cool room. This allows for good air circulation
and better cool room hygiene management (Including floor mopping). Also, it provides
more storage space for more eggs
With a little care and adherence to procedures, your efforts will be well rewarded. You
can always rely on Suguna’s experts for any assistance required. Home > Enquiry Form
glad to hear from you. Home > Farmers > Corn > Overview
Maize (Indian Corn) constitutes a primary poultry feed ingredient. In India, major maize
producing states are Karnataka, Andhra Pradesh and Bihar. Other states including Tamil
Nadu, Uttar Pradesh, Madhya Pradesh, Maharashtra, and Orissa are producers of a
smaller scale.
Corn is generally grown in two seasons. The first is Khariff, for which sowing starts in
June and harvested October onwards. Karnataka, Andhra Pradesh, Gujarat, Maharashtra
and Orissa have Khariff crops. The second is Rabi, for which sowing starts from
December and harvested by March. Rabi crop is mainly grown in Bihar and coastal
Andhra Pradesh. In Tamil Nadu corn production starts from January and peaks by March.
Corn may also be produced in small quantities during other times of the year.
Corn has several uses. It is used in the poultry and animal feed industry, in starch and
food industry, in breweries and for human consumption. In the poultry feed industry, corn
constitutes about 60% of the feed and hence is extremely a significant raw material.
Suguna’s Corn Procurement Division, which embarked upon an ambitious program of
centralized procurement of maize in the year 2006-07, has succeeded in creating an
efficient, dependable and viable system in Karnataka, Tamil Nadu and Andhra Pradesh
and is planning an expansion into Maharashtra in the coming season.
This system has procured about 700,000 metric tons of Corn in the last year which
includes about 200,000 metric tons stored with safe and scientific preservation
techniques. The main objectives of Suguna’s Corn Procurement Division are:
To maintain an inventory for a minimum of seven days in all the feed mills across the
country To create backward integration by directly procuring corn from the farmers
at the farm gate To avoid middlemen and to provide a better return for the farmers
To enhance quality standards by establishing uniform and consistent quality product
It ensures transparent and fair practices and payment within stipulated time frames
Not to discriminate against anyone, as in provide the same price to all on a given day
With this in view, this division expects to procure around 1,100,000 metric tons of corn
out of which approximately 500,000 metric tons will be stored in the corn growing states
Home > Farmers > Corn > Quality
Suguna is committed to the highest levels of quality in everything produced and
procured. Suguna’s quality assurance is well knit in every step of the supply chain
process from procurement of raw materials, to following scientific and good management
practices in poultry rearing and processing.
Suguna’s Corn Procurement Division not only sources the best quality grade maize, but
also engages Corn farmers regularly by imparting training and knowledge transfer of
scientific farming practices. This will help increase your yield and profitability, while
providing an assured regular income through buy back guarantees.
Suguna’s standards of Corn selection is known to be the best in Indian poultry industry.
With no compromise on quality, Suguna sources the best raw materials for the poultry
feed mills in bulk quantities. For your benefit, Suguna’s main standards are described
below: The moisture content should be less than 14% during season and less than
12% during later months
The maximum number of grains can be 360 in 100 grams
The material should be fungus free, dunkey free and powder free
The corn should not be immature and should be in one piece
The material should not be preserved using thyrum
Suguna’s Corn Procurement Division has engineered the scientific methods of storage
and is aiming at storing around 500000 tons of corn in the year 2009-10.
Home > Enquiry Form
glad to hear from you. Home > Farmers > Soya > Overview
Soya bean is the single largest oilseed produced in the World. In India, Soya bean is
purely a Kharif crop, for which sowing begins by end of June with the arrival of south-
west monsoon. The crop is usually ready for harvest by the end of September and starts
being sold in the market October onwards. Crushing for oil and soy meal starts in
October, reaching a peak over the next two or three months.
Indore, Ujjain, Dewas, Bhopal and Mandsor in Madhya Pradesh, and Nagpur, Sangli in
Maharashtra are the major trading centers (spot markets) of Soya bean in India. Soya
bean has been commercially utilized to produce edible oil and animal feed. After oil
extraction, the by-products of oil cake and meal are used in animal feed as an important
source of protein.
Soya bean meal
Soy meal is the world's most important vegetable protein feed source because of its high
digestibility, high energy content and consistency. It accounts for nearly 65 % of World
Protein Feed Demand. About 98 percent of soy meal is used as an animal feed ingredient.
Soya bean oil
Soya bean oil is a derivative of Soya bean. On crushing mature beans, oil and meal are
obtained. While the oil is mainly used for human consumption, meal serves as the main
source of protein in animal feeds. Refined Soya bean oil is increasingly gaining
acceptance as the medium of cooking in India.
Suguna’s Soya processing plant
Suguna commenced its Soya operations in 2004 with the main objective of procuring
high quality Soya meal for Suguna’s feed mills across the country. Suguna procures high
quality Soya seed, Soya meal and Soya oil from Maharashtra and Madhya Pradesh. This
Division’s ambitious program has succeeded in creating an efficient, dependable and
viable procurement system.
Suguna is authorized by the Government of Maharashtra to procure Soya seed, Soya meal
and Soya oil directly from the farmers. Besides Suguna, ITC is the only other company to
have this license. Suguna invites Soya farmers to bring their produce to the Suguna
collection center where the supplies undergo a quality check and grading. The price for
the specific grade of Soya is fixed as per fair and transparent norms and communicated to
the farmers.
This fixed price will be valid till the next day. Farmers are assured better returns as
middlemen do not play any role at all. The transparent process coupled with fair pricing
and payment within stipulated time frame is another huge advantage to the farmers.
Suguna also carries out direct mandi purchases whereby traders deliver supplies directly
to the godown.
Suguna is setting up its own Soya processing plant at Nagpur with a capacity of 1000
tons per day for which it requires 3.5 lakh tons of Soya per year.
Home > Farmers > Soya > Quality
Suguna is committed to the highest levels of quality in raw materials and end products.
Suguna’s quality assurance is established in every step of the supply chain process. From
procurement of raw materials, to following scientific and good management practices in
poultry rearing and processing to delivery of the end products.
Suguna’s Soya processing unit delivers the best quality Soya meal to the feed mills. This
is possible by following stringent quality standards in procurement of the raw materials.
Suguna’s standards of Soya selection is known to be the best in Indian poultry industry.
With no compromise on quality, Suguna sources the best raw materials for the poultry
feed mills in bulk quantities. Here are a few highlights of Suguna’s main quality
parameters for Soya seed, Soya meal and Soya oil:
The quality parameters for Soya
The Maximum allowed moisture content is 10%
The silica and sand in the supplies cannot exceed 2%
The expected protein content is 48%
The damage to the supplies cannot be more than 2%
The maximum allowed immature seeds in the supply is 2%
The quality parameters for Soya Meal (Soya extraction – A [48%])
The maximum allowed fiber is 6%
The maximum allowed Urease activity is 0.2 units
Accepted protein solubility is 75%
The supply should be free from Citrinin, Afllatoxin B1, Ochratoxin, T2 toxin
Over-toasted charred lumps and supplies with foul smell are strictly rejected
The quality parameters for Soya Meal (Soya extraction – AB[46%])
The maximum allowed Urease activity is 0.2 to 0.3 units
Over toasted charred lumps and supplies with foul smell are strictly rejected
The quality parameters for Hypro Soya Meal – 50%
The Maximum allowed moisture content is 11 %
The silica and sand in the supplies cannot exceed 1 %
The maximum allowed urease activity is 0.2 to 0.4 units
The quality parameters for Soya oil
The maximum allowed moisture content is 0.25%
The maximum allowed free fatty acid is 1.5%
The maximum allowed iodine value is 125 Wijs
Some reasons why Soya is a profitable crop:
Good realization with low cost of production and high yield
Small crop production cycle (90 to 120 days)
Easy to harvest
Easy to store
Consistent demand in the market makes it easy to sell the crop
Requires lesser rainfall compared to cotton and rice which means reduced dependency on
unpredictable climatic conditions (Soya seed requires only 700 to 800 cm rain)
Home > Enquiry Form At Suguna, we value your time and enquiries. Reaching
our representatives to address your queries is easy. All you need to do is fill the form
provided below with correct and relevant information. It will help us ensure the right
representative addresses your queries. Alternatively, you could look up the contact
information of our various offices and speak to our representatives.
glad to hear from you. Home > Farmers > Why Suguna > Infrastructure
Suguna leaves no stone unturned in its commitment to deliver products of the highest
quality. In poultry integration, infrastructure becomes the backbone of the operations. A
well established infrastructure supports the poultry operations end-to-end, resulting in
quality control and optimized productivity.
The infrastructure at Suguna includes GP and parent farms, feed mills, environmentally
controlled sheds (EC Shed), hatcheries, modern processing plant, large base of
commercial contract farms, R&D centre, disease diagnostics and feed analytical labs,
ERP driven information technology systems and an effective supply chain with its own
fleet of vehicles. Suguna has made significant investments overtime that helps you, the
farmer, to leverage and benefit the most.
Grand Parent (GP) & Parent Lines
Suguna imports Grand Parent chicks from Aviagen, UK for broiler (Ross) and layer
breeds from Lohmann TZ, Germany. Parent lines are reared by Suguna’s experts with
scientific management processes in a bio-secure environment. With a keen understanding
and insight of your requirements, the GP and Parent lines are reared to deliver improved
feed conversion ratio (FCR), increased productivity, better performance and adaptability
of the chicken to Indian environmental conditions. Suguna’s experts add further value to
help achieve better quality chicken meat and eggs.
Hatchery
Suguna supports you and its ever growing family of over 15,000 farmers through its
hatcheries. As India’s leading poultry integrator, Suguna opened its first state-of-the-art
hatchery in Sadayapalayam, Tamil Nadu and has expanded hatchery operations across the
country. Company owned hatcheries are located at Palamner near Chitoor, Narsapur near
Hyderabad and Vani in Mahrashtra. Suguna also has leased hatcheries across the country
to ensure continuous supply of chicks to the farmers in specific regions. This consistent
focus helps in improving the hatching capacity significantly.
Suguna’s state-of-the-art hatcheries help produce and deliver the healthiest chicks with
maximum potential for growth and optimum feed conversion rate (FCR). Further,
uniformity in bird size is taken care along with adaptability and livability. Suguna’s team
of experts ensure that the eggs are hatched in fully computerized temperature and
humidity controlled state of the art setters and hatchers from world renowned Pas Reform
of Netherlands and Petersime from Belgium.
Feed mill
Suguna has set up India's largest feedmill at Hoskote near Bangalore. With a capacity of
2000 metric tons per day, this fully automated feed mill produces specialized pellet and
crumble feed especially to cater to Suguna's own needs. This state-of-the-art feed mill has
a capacity of 80 TPH and expandable to 140 TPH, and is built with an investment of Rs.
5500 Lakh. This modern feed mill will benefit about 2000 farmers in Karnataka while
providing direct employment to over 800 people and indirect employment to about 2000.
Poultry feed being the major input in the poultry production accounts for 70% - 80% of
the total production cost. With the poultry industry in India ready for a rapid growth,
availability and cost can become critical influencing the production costs and the overall
quality of the product. With this keen understanding and foresight, Suguna, through its 50
feedmills assures you receive highest quality of feed in a timely manner and in adequate
quantities. Suguna’s feedmills are automated with inbuilt facility to store maize
and soya in steel silos. The finished product and other ingredients are further safely
stored in the godowns. Pelleting system, parallel mixer and grinding systems are
automated through logic controls. The end product is handled automatically from bagging
to loading. The feed produced in Suguna’s completely automated mills meets the
highest hygiene and environmental standards. The key types of feed produced at
Suguna’s feedmills are:
Mash: a blend of several feed ingredients, grinded to a small size but not to a powder
Pellets: small kernels of compressed mash, causing birds to eat the whole blend, not pick
and choose
Crumbles: pellets broken up into smaller pieces
Processing Plant
Suguna’s HACCP certified processing plant employs the best-in-class technology and
equipments. The plant is situated at Udumalpet, Coimbatore in Tamilnadu, India. The
processing plant is amongst the most modern and technologically advanced units in India
with an operational capacity to process 3600 birds per day and 1500 metric tonnes per
month. Approved by the government for exports the plant is closely monitored by
Export Inspection Agency (EIA) and Meat Food Products Order (MFPO) by the Ministry
of Food Processing Industries, Government of India.
With Suguna, you can be sure that you have partnered with the best of technology,
experts and processes.
Environmentally Controlled Sheds (EC shed) at Madurai
Suguna Poultry opened its first fully environmentally controlled (EC) commercial broiler
shed at, Thirumangalam, Madurai. Being the first technologically advanced shed of its
kind in India, has a capacity to house 32,000 chickens. The total farm capacity is 192,000
chicks p.a. (in 6 batches). The farm is automatically controlled through advanced climate
control systems. Optimal temperatures and humidity levels are programmed into the
system and it maintains the conditions round the clock. In addition, the entire feeding and
watering systems are fully automated. The entire farm is operated and controlled from a
single computer-based system.
Advantages of an Environmentally Controlled shed:
Improved feed conversion ratio
Better quality bird meat
Increased productivity and health of the chicken
Reduced mortality
One extra batch (or cycle) per year per shed
Fully system controlled with no manual controls
Records can be stored and retrieved for 5 years
Supply Chain Management (SCM)
At Suguna, our aim to provide quality products is a constant driver of all our processes.
With this focus comes the challenge of identifying and recruiting the best-in-class
suppliers for all our requirements. A dedicated Supply Chain Management (SCM) team
works round the clock to identify potential suppliers and procure the required high
quality raw materials in a timely manner. With stringent quality specifications and
measures, Suguna’s SCM division is driven to optimise cost and productivity by sourcing
the quality raw materials at the best possible price. Suguna provides a lot of support to its
chosen suppliers, from training small manufacturers in know-how to match the high
standards, and by making prompt payments in a transparent manner.
Enterprise Resource Planning (ERP)
Suguna is the first Indian poultry company to successfully implement Oracle E-Business
Suite, ERP system. The enterprise applications suite is provided by a global software
vendor who also manages the automation of other key business processes.
Suguna’s vision and focus has always helped leverage information technology and reap
extended productivity by streamlining process. The timely implementation of the ERP
system supports all current and future growth requirements. Information systems extends
across the network of corporate, regional, branch offices including GP and breeder
poultry farms, hatcheries, broiler farms, feedmills and transportation centres.
Research and Development (R&D)
Suguna has a strong Research & Development division comprising in-house and on-field
trial units. The main focus of this division is to bring out the best performance in the
broiler, broiler breeder and layer birds with particular focus on improving feed
conversion ratio (FCR). Feed conversion ratios are aimed for an optimum economic
feeding regime and developing appropriate & pre-eminent management practices from
time to time. The division has to its credit the achievement of identifying and
standardizing good management practices for birds in India’s tropical climatic conditions.
In addition, the R&D team has achieved standardization of nutritional specification for
the breed for different seasons, build up dressing and breast meat yield percentages. Also,
the R&D team has effectively increased lean meat production in broiler birds and
maximized layer productivity with highly saleable eggs.
Pharma Division
Suguna has its own pharma division situated in Tamil Nadu. The pharma division
develops and takes care of complete formulation for poultry health care and meets the
demand of every region. The range of Suguna's pharma products are anti-bacterial,
antibiotics, vitamins, mineral supplements and electrolyte. The pharma division works
closely with the expert R&D team and is now in the process of formulating liquid dosage
forms. Home > Farmers > Why Suguna > Support
With Suguna, you can expect complete support to help you achieve optimum
performance. As a leader in the Indian poultry industry, Suguna has amassed a wealth of
information. This abundant knowledge is shared with farmers in many ways and helps
you achieve the best of your efforts.
As a continuous process, you are provided with timely and regular support. Suguna helps
you manage and implement poultry best practices, provides continuous training and
education along with access to health services and efficient feed & nutrition management.
Poultry Best Practices
Suguna guides and assists its farmers regularly on Poultry Best Practices. Right from
setting up your poultry farm to managing at a day-to-day level, you can be assured of
expert guidance at all times. The Poultry Best Practice helps effectively manage all
aspects of your farm and bird rearing comprising of water / sanitation and hygiene
factors, litter / floor and ventilation management, lighting, feed management, temperature
management, brooding management, grower and finisher management. As a farmer these
factors provide you the benefit of optimum productivity.
Training
Training is a continuous learning process. At Suguna, efforts are in place to provide you
with adequate training and education. The training imparted to you is developed with a
holistic approach. The training programs focus on all aspects of poultry rearing and
management. These programs help you achieve good hygiene standards, control mortality
rates, disease prevention, reduced production costs and feed conversion ratio (FCR), bird,
shed and environmental management along with creating awareness of the latest
innovations in the poultry industry.
Training is imparted through regular field visits by Suguna’s experienced personnel and
also through group training sessions conducted as part of Suguna’s farmer
communications program. In addition, our international partners visiting India also give
seminars and workshops to Suguna farmers sharing valuable insights and best practices
as a result of their extensive R&D and experiences from worldwide clients.
Health Services
Suguna's expert team of veterinarians and poultry nutrition experts provide you with
various health services at regular intervals. Suguna’s health services are driven from a
central monitoring unit. The team works to deliver preventive vaccination and medicine
schedules as a continuous practice. Preventive health services are delivered through
regional and operational heads who will assist you in effective implementation. Suguna’s
experts will closely work with you through field staff to identify potential threats and
address all health related issues on a regular basis. In addition, the health services team is
well equipped to perform quality tests on all incoming vaccines and chemicals. This
ensures that you receive medicines that are safe and of high quality.
Suguna also partners with leading veterinary sciences institutions. Through university
alliances, Suguna jointly undergoes training programs, effective investigation of
outbreaks, lab utilization, consultancy and works on pilot projects. As a farmer, this gives
you complete support from not just Suguna’s team of experts but also experts from
leading universities.
Feed & Nutrition
Similar to human development, the dietary requirements of the birds vary throughout the
life cycle particularly in the early development stages. The dietary requirements will
eventually reflect upon the overall development of the bird. Hence, feed becomes the
most important factor in any poultry operation.
Suguna invests heavily to address this requirement. With over 50 feed mills and quality
assurance laboratories, Suguna ensures regular and quality supply of feed to farmers
across the country. The raw materials & finished products are processed and analysed
using latest technology and practices. Formulations are carefully designed by experts to
fulfill various needs - environmental, age and productivity conditions.
The feed division provides additional support offering technical, mechanical and
analytical help to feed plants, farmers and suppliers of raw materials. This is followed-up
with regular visits to farms and manufacturing units to address practical issues and
enhance optimum production. Suguna’s team of highly qualified poultry
nutritionists and veterinarians at every step actively contribute to ensure high quality
nutrients are dispatched through every batch and bag of feed supplied. At Suguna, quality
commitment and consistency are always at the forefront.
Home > Farmers > Why Suguna > Quality
Quality - has been the driving force behind Suguna’s successful growth that helped
establish it as India’s leading poultry enterprise. At Suguna, quality is a philosophy that is
applied to everything we do. From products to processes, relationships to the way the
business is conducted, quality is paramount.
With a commitment to deliver high quality products, Suguna partners with the best in its
endeavors. Farmers are also provided with constant training to ensure good
manufacturing practices (GMP) and are advised to follow Standard Operating Procedures
(SOP).
Bringing you the best chicks
Superior chicks come from a superior breed. Suguna brings you the best quality breed,
from the world’s No. 1 broiler and layer breeding companies. The parent day old chicks
are produced and brought straight to the brooding farm where they are reared in a bio-
secure environment. All the chicks are administered with vaccination as per the
prescribed guidelines and are nourished with quality feed from Suguna’s own feed mills.
Best quality and disease free hatching eggs are further moved to the Suguna’s state-of-
the-art hatcheries. At the end of 21 days, quality day old chicks are selected that get
packed and transported in air cooled vehicles to commercial farms.
Quality is further reinstated by Suguna’s team of experts comprising scientists, doctors
and veterinarians with international exposure. Farmers are also provided with constant
training to ensure Good Manufacturing Practices (GMP) and Standard Operating
Procedures (SOP) are implemented. All these initiatives are well supported with a
continuous investment in the latest technology tools and practices.
Bio-security and Support to ensure a disease free environment
At Suguna, a lot of importance is given to Bio-security and support which helps you
maintain a disease free environment. Bio-security measures help you manage hygiene
levels and minimise risk of pathogens.
All contract farms and facilities are governed by Good Management Practice (GMP) and
Standard Operating Procedures (SOP). Suguna’s field supervisors visit the farms on a
daily basis to evaluate the farm, feed and bird management practices. During these visits,
supervisors get a hands-on experience working with farm owners and farm managers to
help identify issues and address them effectively. With this, Suguna brings its vast
experience of poultry integration and scientific management practices to every individual
contract farms across the country.
Since hygiene is directly related to bird health and productivity, there is a great emphasis
on hygiene practices to be followed at all facilities and farms throughout the lifecycle.
Hygiene practices include disinfecting, daily management, feed production and
management, mandatory time gaps for departure and arrival or birds in batches. Suguna’s
team also constantly monitors the pathogen levels in the water and environment ensuring
safety measures are in place. Chicks are given only treated water stored in hygienic and
clean conditions. Standards set also includes, litter, shed management, location and every
conceivable aspect of poultry management.
Suguna recommends discouraging visitors to facilities and farms. Essential visitors are
encouraged to enter only after undergoing standard cleansing measures such as baths,
sprays, change of clothes, mask, cap and gloves. Staff handling birds at a sensitive stage
such as hatching also needs to undergo the same measures. Access to parent and
grandparent farms are strictly restricted and monitored, with extra precautions in bio-
security. All Suguna standard practices and procedures are audited by Internal
Auditing Team and have a scientific approach combined with sound management. A
team of farm supervisors and veterinarians inspect each farm on a regular basis and they
are supported by the central R&D and technical management team headed by General
Managers of Health and Feed. When you join the Suguna family, you can be assured
of products and support of the highest quality. Home > Farmers > Why Suguna > Reach
Since its beginnings in 1984, Suguna has pioneered the art of poultry integration in
India. Suguna’s vision of ‘Energising Rural India’ has successfully made inroads
reaching over 15,000 farmers like you.
With innovative products and timely response to market demands, Suguna has earned
itself a strong reputation among farmers and consumers. Operations in 11 states, a
network of 25,000 traders, and tens of thousands of retailers ensure your produce reaches
the end consumer farm fresh and hygienic. The reach is further increased with the launch
of Suguna Daily Fressh retail outlets catering to the needs of the contemporary urban
consumer. Today, Suguna is not only the largest poultry group in India, but also one
among the largest in the world. Suguna has proved that every state in India is fit for
poultry operations with its presence in 11 states through broiler integration. Suguna has
touched lakhs of rural households energizing their life with the innovative business model
of contract farming. Impressed by Suguna’s success, several heads of state have invited
Suguna to set up operations in their respective states. The model has also attracted
visitors from across borders who are keen to learn from Suguna’s initiatives and success
and to adopt the same in their countries. Suguna Chicken
Suguna Chicken is known for its finest quality and taste and is available in 11 states
including Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Maharashtra, Orissa, Gujarat,
West Bengal, Punjab, Haryana and Rajasthan. Add to these, a recent entry into Uttar
Pradesh and proposed entry into Madhya Pradesh, Jharkand and Bihar, Suguna will soon
delight consumers with Suguna Chicken. Suguna Anytime - Frozen chicken
Suguna Anytime brand of frozen chicken is produced at Suguna’s modern processing
plant at Udumalpet, near Coimbatore in Tamil Nadu. Suguna Anytime is a
comprehensive range of frozen portioned chicken, sausages and salami. Suguna Anytime
is available at all leading supermarkets and departmental stores in cities across the
country and at Suguna Daily Fressh outlets. In addition, Suguna has an exceptional track
record of exporting frozen chicken to 8 countries that include Saudi Arabia, Kuwait,
Dubai, Oman, Bahrain, Afghanistan, Qatar and Japan. Suguna Daily Fressh
Suguna recently launched its chain of quality meat retail stores in Coimbatore in 2007
under the brand name Suguna Daily Fressh retailing chicken, eggs, fish and mutton. Also,
the retail outlets stock a range of Suguna products including Suguna Home Bites, Suguna
Anytime and Suguna Value Added Eggs. Suguna daily Fressh with 48 stores across
Tamil Nadu and Kerala with a robust business is poised to become a household name for
quality chicken and meat in every neighborhood. Suguna Home Bites
Suguna Home Bites is a range of ready to eat home meal replacements from Suguna.
Prepared from tender, juicy and tasty Suguna Chicken, these delicious treats give
consumers the authentic taste of chicken dishes with superior nutrition. Suguna Home
Bites is available at all leading super markets and departmental stores in cities across the
country, including the Suguna Daily Fressh outlets.
Add to this, Suguna’s reach extends to industry leaders worldwide that helps procure raw
materials and medicines of the highest quality. When you are part of Suguna, you can
reap the benefits of this vast reach. Suguna Value Added Eggs
With a serious commitment to provide extra value to consumers, Suguna has
successfully launched value added table eggs in 2007. The value added eggs are available
in five variants - Suguna Pro, Suguna’s first protein and vitamin enriched egg. Suguna
Active and Suguna Heart followed in Jan 2008, as value added eggs with Omega 3,
Vitamin E, DHA and organic Selenium. Targeting the health conscious consumers,
Suguna Heart and Suguna Active addresses the needs catering to a healthy lifestyle.
Suguna Active is particularly popular among kids. Suguna Nutri ensures the rich nutrition
and Suguna value added eggs are well accepted by everyone in the family and have
successfully reached not only different states of the country but every member in every
family. Suguna eggs were initially launched in Chennai and Coimbatore and gradually
expanded to Cochin, Bangalore, Hyderabad, Mumbai and Pune. Suguna continues to
actively increase its distributor network, and plans to soon launch in Delhi and Calcutta.
With Suguna’s reach and continuous growth, you can be sure that the market demands
and supplies will be well matched.
Home > Farmers > Why Suguna > Product Overview
Being a household name in India, Suguna’s brand name represents quality and taste.
Suguna’s wide range of products is a favorite among many Indian households. Known for
its highest quality, Suguna products are savored in a variety of choices. Suguna Chicken
is sold in wet markets through a nationwide network of over 25,000 retail outlets.
Catering to changing lifestyles and an increase in demand, Suguna has successfully
launched value added products in the frozen chicken, chilled chicken, home meal
replacement and eggs categories. Suguna Anytime
Suguna Anytime frozen chicken is sold at all major retail outlets and Suguna Daily
Fressh stores. Suguna Anytime (formerly Sugies) has successfully etched itself as the
choice supplier to leading five star hotels and restaurants across the country. Suguna also
has established a track record of exporting frozen chicken to eight countries including
Saudi Arabia, Kuwait, Dubai, Oman, Bahrain, Afghanistan, Qatar and Japan.
Suguna Home Bites
Suguna Home Bites is a new range of ready-to-heat-and-eat products in the home meal
replacement (HMR) category. Pre-cooked and packed in microwavable packs, Suguna
Home Bites can be prepared in an instant for a quick and healthy meal.
Suguna Value Added Eggs
Suguna Value Added Eggs are speciality eggs enriched with special nutrients, vitamins
and minerals through natural feed in the hen’s diet. Suguna Value Added Eggs are
available in four varieties – Suguna Heart, Suguna Active, Suguna Pro and Suguna
Shakti. Add to this is Suguna Daily Fressh, a Chain of modern stores
retailing fresh chilled chicken in a pleasant ambience. Processed at Suguna’s HACCP
certified plants, consumers get products that are healthy and hygienic. Suguna Daily
Fressh retails eight types of plain and marinated chicken portions, fresh chilled mutton,
frozen fish & prawns as well as the entire range of Suguna value added eggs, Suguna
Anytime and Suguna Home Bites products. With Suguna’s wide acceptance and
availability of products, Suguna’s vision of ‘Energising Rural India’ has now become a
reality. With Suguna, you can be sure of the supply demand being met adequately.
Home > Farmers > Why Suguna > Research & Development
Research & Development (R&D) is a continuous improvement process to enrich quality
of the output. Suguna firmly believes in this process and devotes significant effort
towards R&D initiatives.
Suguna’s R&D initiatives are driven by highly qualified and experienced poultry experts
including nutritionists and veterinarians. These initiatives over time have helped establish
Standard Operating Procedures (SOP) and Good Manufacturing Practice (GMP) which
are strictly followed at all Suguna facilities and contract farms.
The R&D team focuses on the areas of environment, birds’ diet, disease management, the
overall health and development of the birds. The R&D team is always looking at bringing
efficiency through effective water sanitation, temperature, ventilation, lighting and litter /
floor management. Since feed and nutrition are important factors, the team constantly
aims at devising feed formulation for a healthy feed conversion ratio (FCR). The team
also works to identify newer ingredients using natural agro based products. Disease
management is another area where the team pays attention to prevent outbreaks. By
closely monitoring and reviewing bird performance, the team helps identify
vulnerabilities and define programs to control them. The R&D team assures the farmers
quality output and support through innovative and practical solutions based on scientific
poultry management. Through activities by its central monitoring unit that include field
trips, 180 trials everyday and 24 x 7 x 365 support services.
The proficiency of Suguna’s R&D team can be seen in its active collaboration with
leading veterinary institutions and university partnerships. Home > Enquiry Form
and speak to our representatives. If you are just looking to leave your feedback /
comments on our web site, we would be glad to hear from you. Home > Partner with Us
Suguna’s vision to ‘Energise Rural India’ has made it a leader in the Indian poultry
industry. Suguna’s constant endeavor to deliver high quality products has resulted in it
becoming a household name.
This success has only inspired us to seek out more quality partnerships. With the intent to
offer the best products to a large network of over 15,000 farmers and delight consumers
with every bite, Suguna is constantly identifying partners it can build lasting relationships
with. If you are a trader, supplier or someone looking to set up your own business
through franchisee models, Suguna is your call for success and growth. Having grown to
a Rs. 3200 crore company, Suguna’s appetite for growth has only increased.
Come be part of this Indian poultry success story and grow with Suguna.
Home > Partner with Us > Suguna Daily Fressh - Overview
Welcome to the future. Be part of a retail revolution. Be part of Suguna Daily Fressh.
Suguna Daily Fressh is a chain of high-quality, modern air-conditioned futuristic retail
stores. Operating on a dealership model, Suguna Daily Fressh retails fresh hygienic
nutritious and tender chicken in eight forms including whole dressed chicken, portioned
plain and marinated items. The outlet also stocks Suguna value added eggs in four
variants, frozen fish, sea food, sausages, salami and Suguna Home Bites, a range of ready
to cook and ready to heat-and-eat items.
Suguna Daily Fressh offers a unique shopping experience. With an elegant ambience, the
modern retail store is aesthetically pleasing and is annexed with efficient storage
facilities. The store is equipped with stainless steel work stations including upstanding
storage units, precise cutting and packing machines, display freezer & chiller and
automatic weighing machines. Store description
The Storage unit efficiently maintains an optimum temperature helping to retain the
freshness of the products. The pre-cleaned chicken is cut with a precision machines
facilitating quick and effective service. The shop area contains a glass display chiller
showcase unit to display the range of portions.
Suguna Daily Fressh conforms to the highest level in hygiene and food safety. Chicken
retailed here is export quality and meets international quality standards.
Ensuring Quality
Suguna Daily Fressh chilled chicken comes from our modern processing unit located at
Udumalpet near Coimbatore in Tamil Nadu. The HACCP certified plant is monitored by
the Export Inspection Agency (EIA). The processing line has been imported from Meyn
Food Processing Technology, Netherlands, leader in the design and manufacture of such
machinery. This ensures superior quality at every stage. Suguna’s processing plant has
among the most modern and technologically advanced processing operations in the
country with a processing capacity of 56000 birds per day. The plant operates using Good
Manufacturing Processes (GMP) as determined by the HACCP requirements. The
chicken products are halal cut, cleaned and portioned in hygienic conditions untouched
by hand. Every batch undergoes meticulous quality control tests before being approved
for dispatch. The quick chilled chicken is then transported to Suguna Daily Fressh stores
in reefer trucks ensuring quality at its best.
Suguna’s high quality chilled chicken product range includes:Whole chicken
Drumstick
Curry cut Lollipop
Boneless breast Marinated Lollipop
Marinated Drumstick Chicken Chilli Chicken
MuttonFish
Prawns
Suguna’s high quality frozen chicken product range includes:Whole chicken skin on with
giblets Whole chicken skin on without giblets
Whole chicken skinless Wings
Curry cut – skin on & skin less Minced meat
Boneless breast Liver, Gizzard, Heart and Neck
Chicken cocktail sausage Janatha chicken
Chicken salami Whole leg skin on & skinless
Marinated lollipop Whole leg skin less
Marinated curry cut
(Chilly chicken style)Drumstick skin on & skinless
Suguna’s Value Added Eggs includes: Suguna Active Suguna Heart
Suguna Pro Suguna Shakti
Home > Partner with Us > Suguna Daily Fressh > Benefits
The demand for hygienic, clean and ready-to-cook chicken is increasing by the day.
With a successful track record in this business, Suguna is well positioned to create quality
suppliers who can cater to the fast growing demand through our Daily Fressh dealership
business model. Suguna Daily Fressh is a futuristic business model with a steady return-
on-investment (ROI). Now, you could be part of Suguna Poultry, a Rs. 3200 crore leader
of the poultry industry in India.
Suguna Daily Fressh provides you the opportunity to grow along with the rapid evolution
of the retail and poultry industry. Suguna’s unique business model is designed to provide
you with healthy incentives and assured monthly earnings.
In addition, the dealership partners are supported to procure appropriate store
equipments, design and architectural planning of the store and also benefit from well
planned and executed marketing promotional resources.
With 48 stores across Tamil Nadu, Karnataka and Kerala, Suguna Daily Fressh is fast
becoming a popular household name for hygienic chicken. By being part of the Suguna
Daily Fressh dealership network, you can associate yourself with a brand that is trusted
for quality and value. Marketing support
As a Suguna Daily Fressh dealership you will receive strong support from Suguna’s
expert marketing team.
Various promotional events and walk-ins will be organized with the objective of
educating and attracting the upwardly mobile as well as middle class consumers. The
marketing team will also adequately focus in understanding consumer behaviour,
perception and requirements. This level of involvement will help respond positively to
consumers needs and requirements.
Other advertisement support may be provided through one or more of the following
which may be implemented in various stages of the store lifecycle.
Home > Partner with Us > Suguna Daily Fressh > Why Suguna
Quality, vision and leadership are the defining and driving factors of any business. These
critical qualities are normally acquired over a period of time for any new business. Now,
as a Suguna Daily Fressh dealership, you can easily benefit from these qualities coupled
with Suguna’s vast experience and expertise in the poultry sector.
Sourcing quality products, developing relationships, marketing initiatives and most
importantly retaining customers are some of the key challenges faced by a new business
owner. As a Suguna Daily Fressh dealership, these challenges are well addressed and
supported throughout your relationship. Also, with Suguna’s backing you are assured of a
minimum revenue in the formative years.
With a strong network of over 15,000 farmers, HACCP certified processing plant and a
dedicated research & development wing, you are assured of receiving the most hygienic
products that are of the highest quality. In addition, a strong insight into consumer's needs
helps Suguna innovate and introduce products that are sought after by today’s consumer.
As a Suguna Daily Fressh dealer, you will receive complete marketing and promotional
support on a regular basis. Promotional activities will help you create awareness and
establish walk-ins to the store.
What’s more, a state-of-the-art technology infrastructure and an effective supply chain
management allows you to receive supplies on time, each time. Experience Suguna’s
participation and commitment right from the time of initial discussions, to opening your
very own Suguna Daily Fressh store. Our team of experts will guide you throughout and
help realise your dream within a month’s time.
Home > Partner with Us > Suguna Daily Fressh > Store locator States
Kerala - Angamali | Elamakara | Ernakulam | Thrissur
Tamil Nadu - Coimbatore | Chennai | Erode | Madurai | Pondicherry | Salem | Tirupur
Kerala - Angamali suguna daily fresh Opp.St.Ann's College, Ernakulam road,
Angamali - 683 577, Kerala, India, Mob: 9447791963
Kerala – Elamakara Suguna Daily Fressh 48/1067 D,Pale Tower,
Opp Reliance Fresh, Deshabimani road, Elamakara, Cochin - 682 026,
Kerala, India, Mob: 9447459898
Kerala – Ernakulam Suguna Daily Fressh G-280 Ground Floor,
Panampally Main Avenue, Panampally Nagar, Ernakulam - 682 035,
Kerala, India, Mob: 9447166686
Kerala – Thrissur Suguna Daily Fressh Corporation Building,
Shopping Complex, Room No :14, West fort, Thrissur - 680 004,
Kerala, India, Mob: 9495072301, Tel: 0487 2382112
Suguna Daily Fressh C.K Parameshwaran Memorial Building,
Christopher Nagar, Olloor, Thrissur - 680 306, Kerala,
India, Ph: 0487-3246099 / 0487-2325325
Tamil Nadu - Coimbatore
Ganapathy Suguna Daily Fressh, Near Surya Hospital
Manikarampalayam Road, Ganapathy,
Coimbatore - 641 006, Tamil Nadu, India, Mob: 9843060060 / 9894323459
Kuniyamuthur Suguna Daily Fressh, Palakad Main Road,
Kuniyamuthur,Coimbatore - 641 008, Tamil Nadu,India,
Tel: 04223216337
KoundamplayamSpm Complex, Opp Kumaran Kalyan Mandapam,
Mtp Road, koundampalyam, Coimbatore - 641 030,
Tamil Nadu, India, Mob: 9842977432 / 9095555272 /9842506432
Masakalipalayam Suguna Daily Fressh, No 2A/4 Kondasamy Naidu Layout,
Masakalipalayam Road, Peelamedu, Coimbatore - 641 004, Tamil Nadu,
India, Mob: 9791347498
Nehru Nagar Suguna Daily Fressh,Old No.9/31, New No.70, Sree Venkatesa Complex,
Near Nehru Nagar Bus Stop, Nehru Nagar, Kalapatti Road, Coimbatore - 641 014,
Tamil Nadu,India, Mob: 9942755666 / 9750098889
Ramanathapuram Suguna Daily Fressh, 870,871,Trichy Road, Ramanathapuram,
Coimbatore - 641 045,Tamil Nadu,India, Tel: 04224390437, Mob: 9942098889
Singanallur Suguna Daily Fressh, Door No.507,Trichy Road, Near Dhandapani
Jewellery, Singanallur, Coimbatore - 641 005,Tamil Nadu,India, Mob: 9894189816 /
9894717810Sundarapuram Suguna Daily Fressh, 189/E Pollachi Main Road, Gandhi
Nagar Bus Stop, Sundarapuram, Coimbatore - 641 024,
Tamil Nadu,India, Mob: 9942755666 / 9750098889
Sulur Suguna Daily Fressh, D.No.91,Trichy Road, Near Govt. Hospital, Sulur,
Coimbatore - 641 402,Tamil Nadu,India, Mob: 9865040600Sidha Pudur Suguna Daily
Fressh,NO.684/685,V.K.K Menon Road, New Sidhapudur, Coimbatore - 641 044,Tamil
Nadu,India, Mob: 9894160115 / 9894501995Vadavalli Suguna Daily Fressh, No.1,
Mullai Nagar Bus Stop Corner, Opp Sri Krishna Sweets, Marudhamalai Main Road,
PN.Pudur, Coimbatore - 641 041,Tamil Nadu,India, Mob: 9361123459 / 9363125734 /
9363325734V.K.Road Suguna Daily Fressh, NO:565,Vilankurichi Road, Near
Mariamman Temple, Peelamedu, Coimbatore - 641 004,Tamil Nadu,India, Mob:
9442634421Tamil Nadu - ChennaiAnnanagar Suguna Daily Fressh, Door No 111, G -
Block, 2nd Avenue Road Extension, Behind Chinthamani Super Market,Anna Nagar
East,Chennai - 600 102,Tamil Nadu,India, Ph No: 2663 2008, Mob: 9444413333Egmore
N.NO.47,O.NO.21, Egmore Highroad, Near F2 Police Station, Egmore, Chennai - 600
008,Tamil Nadu,India, Ph No: 32026622, Mob: 9444413333 Mugappair east
B/W Reliance, Fresh&More Super Market, Mugappair, Chennai - 600 037,Tamil Nadu,
India, Ph No: 26565854, Mob: 9884882882 Nungambakkam Suguna Daily Fressh,
Door No -19 Wheatcraft Road, Hotel Crescent Sterling Complex, Nungambakkam,
Chennai - 600 034,Tamil Nadu,India.Saligramam Suguna Daily Fressh, Door No-38,
80ft Rd, 4th Street, New Vijayaraghavapuram, Saligramam, Chennai - 600 093,Tamil
Nadu,India.Velachery Suguna Daily Fressh, Door No -14 Velachery Main Rd, Near
Nilgiris Super Mkt, Velachery, Chennai - 600 042,Tamil Nadu,India.Villivakam
168,Chinna Krishna Towers, Spenzers Daily Super Market, MTH Road, Villivakam,
Chennai - 600 049,Tamil Nadu,India, Mob: 9840078634 / 9952958160
Tamil Nadu - ErodeSuguna Daily Fressh 77, Pattakarar Building, Gandhiji road,
Opp.Fire Service Station,Erode - 638 001,Tamil Nadu,India, Mob: 9942494943
Suguna Daily Fressh 698, Brouh road, Near Savitha Hospital, Erode - 638 001,Tamil
Nadu,India, Mob: 9942494943Tamil Nadu - MaduraiSuguna Daily Fressh Babu's Plaza,
NO.48A Chantra Kanth Nagar, Main Road,Near Vajra Apartments, Madurai - 625 010,
Tamil Nadu,India, Mob: 9894711866 Tamil Nadu - Pondicherry
Suguna Daily Fressh 409,MG Road, Opp Vasanth&Co, Pondicherry - 605 001,
Tamil Nadu,India, Ph No: 4200813, Mob: 9003531818
Tamil Nadu - SalemSuguna Daily Fressh No.51,Peramanur Main Road,
Opp Mithila Hotel,Erode - 636 007,Tamil Nadu,India, Mob: 9786006668 / 9443094898
Tamil Nadu - TirupurGandhi Nagar Suguna Daily Fressh, 15a, Fire Service Colony, J.P.
Complex, Avinashi Road, Gandhi Nagar, Tirupur - 641 403,Tamil Nadu,India,
Mob: 9994766644Karuvampalayam Suguna Daily Fressh, 71 KVP Layout Alangadu,
Kalabakery Backside, Mangalam Road, Karuvampalayam Extn, Tirupur - 641 604,
Tamil Nadu,India, Mob: 9751930502 / 93445 21559K.N.P Colony
Suguna Daily Fressh, Old No : 258, New No :292, Dharapuram Main Road,
Near Sri Sai Medicals, K.N.P. Colony, Tirupur - 641 608,Tamil Nadu,
India, Mob: 9842286565
PN.Road Suguna Daily Fressh, Door No 740/c, Opp MP Tapes, Near Nesavalar Colony
Bus Stop, Perumanallur Road, Tirupur - 641 602,Tamil Nadu,India,
Mob: 9790036044 / 9790034044Thennampalyam Suguna Daily Fressh,
C.TEX Complex, 454,Palladam Road,Opp C Tex Mills,Thennam Palaym,
Tirupur - 641 604,Tamil Nadu,India, Mob: 9790034044 / 97900 35044
Home > Partner with Us > Suguna Daily Fressh > Eligibility
Join the retail revolution. Join Suguna Daily Fressh. It’s simple. If you have the interest
and financial support to invest just Rs. 650,000, you can realise your dream of setting up
your own Suguna Daily Fressh dealership outlet. You can reach us by simply filling out
the available form online.Interested in renting out store space? Suguna invites property
owners with access to store size of a minimum 200 sq. ft. in prime locations in any of the
target cities. Talk to our representatives and find out how you could become a Suguna
Daily Fressh dealer and reap the profits.
Call 09344 629 952 today.
Home > Partner with Us > Suguna Chicken Wholesaler - Overview
Suguna Poultry has grown into becoming India's largest poultry enterprise with a
turnover of Rs. 3200 crores since its inception in 1984. Suguna’s success is attributed to
the visionary leadership and to effective implementation of poultry integration. Suguna,
is proud to share its success with every farmer, trader, supplier, and every individual part
of the organisation.Today, Suguna’s network is 15,000 plus farmer strong producing 395
million chicken annually. Suguna’s pan-India operation across 11 states is making
inroads into newer states and is growing its farmer base. Our successful partner base of
over 25,000 testifies the consistent growth over time.
In this phase of growth, Suguna welcomes you to be part of this large successful family.
As a trader, you will be entrusted with a critical role of a Whole sale merchant for Suguna
chicken live bird sales. Our traders are a vital link in the entire product lifecycle between
the farmers, the company, and the retailer responsible to deliver high quality & hygienic
products to end consumers.If you are driven by the dream to grow and achieve success,
we encourage you to learn more about us and join a well established leader in the poultry
industry.Home > Partner with Us > Suguna Chicken Wholesaler > Benefits
Being an industry leader with the vision to energize rural India, Suguna is driven by its
strong values. Some of the values that stem from the core are the need to recognize and
reward every individual contributing to the growth and success of the organization.
The single most benefit that comes out of any relationship with Suguna is the fact that
there is constant growth. Backing this is the dedication and support provided by Suguna
experts at every level of the transaction.
To help traders derive maximum benefits, Suguna has established a systematic and
transparent chain of transaction. Some of the highlights of this process are the ability to
forecast market trends and price efficiently, disclosure of marketable stocks in advance to
aid in better planning. The traders are further provided with maximum service during
lifting of birds along with a 24*7 follow up by top company officials.
Traders are further strengthened with strong and marketing support nationally. As a
Suguna channel partner / trader, you have complete backing from the branding and
marketing team. Promotional materials such as sign boards are given to exclusive Suguna
chicken wholesaler and retailers to increase visibility. Through this you will be able to
provide support to your retailers by identifying and enhancing the presence for your
network of retail outlets.
In addition, marketing support programs are in place to create brand leadership to
strengthen and increase demand thereby benefiting traders and retailers.
Now, be a part of the Suguna family and experience success on an everyday basis.
Home > Partner with Us > Suguna Chicken Wholesaler > Why Suguna
Suguna’s leadership position in the poultry business, well established presence across
India and a large growing family of farmers, partners, traders and employees are a few
reasons to be part of the Suguna family.Suguna’s ongoing marketing efforts and product
quality drives a continuous pull from the consumer to the retailer. This essentially
translates to significant demand generated for our traders. Along with the ease of moving
the products in the market, Suguna’s supply chain management experts continuously
innovate processes to increase efficiency and optimize trader’s distribution distances.
This is successfully achieved with a definite and direct distribution chain focused at
specific geographical locations.
Adding to this is the involvement of technology, research and development programs that
ensure higher yield rate and management of demand-supply efficiently. Top this with
Suguna’s assurance for steady supplies throughout the year.
Home > Partner with Us > Suguna Chicken Wholesaler > Support
As a wholesale agent of Suguna, you will benefit from the strength of Suguna’s network
across India. Suguna has over 150 branches across 11 states in India. You will have one
point of contact with your nearest branch office, who will take care of servicing all your
requirements.Suguna operates a fair and transparent system of pricing based on supply
and demand. The ex-farm rates are published everyday in the vernacular dailies in most
regions. The ex-farm rate is communicated to the agents in a timely manner, which
enables you to place your order in an efficient manner. The confirmed order is processed
through our ERP integrated systems. The ERP selects the farm closest to the agent’s
location which has birds of the required mean age and weight ready for lifting. Once the
order is confirmed, an indent will be released to the agent through the ERP, with details
of pick up. Suguna line staff will supervise the lifting, monitoring the weight and
condition of the birds.Suguna has a strong marketing plan which is implemented
nationally across various media. Suguna Chicken shop sign boards are an innovation by
Suguna in the early years which is continued strongly to date. All exclusive Suguna
Chicken retailers are entitled to receive a Suguna Chicken sign board on recommendation
of their wholesale agent. Besides, this, wall paintings, shop paintings, aprons, T-shirts,
posters, banners and price boards are some of the promotional materials distributed to
retailers from time to time. Suguna retailer meetings are also held across regions to
educate the retailers on hygienic poultry practices.
Suguna also has volume based incentive programs for wholesale agents by way of
membership to the Premium Club. Based on the strength of their association with Suguna
by way of consistent orders, large volumes and good payment history, members receive
benefits ranging from foreign or domestic tours, to mobile phones, visiting cards and cash
rebates. If you are experienced in the poultry industry with a strong retailer base and good
payment history, you can become a Suguna wholesale agent and prosper with us.
ome > Partner with Us > Suguna Supplier Program - Overview
Suguna Poultry has grown to become India's largest poultry enterprise with a turnover of
Rs. 3200 crores since its inception in 1984. Suguna’s success is attributed to the
visionary leadership and effective implementation of poultry integration. Suguna is proud
to share its success with every farmer, trader, supplier, and every individual who is a part
of the organisation.At Suguna, our aim to provide quality products with no compromises,
is constantly pushing us to the leadership position. With this comes the challenge to
constantly identify and associate with the best-in-class suppliers for all our requirements.
A 15,000 plus strong network of farmers, 150,000 tons of feed supplies, 50 feed mills and
a strong R&D process meets the demand for quality supplies which is ever growing. A
representation of our requirement includes poultry feed, medicines, vaccines,
disinfectants and poultry equipment. In addition, our foray into the retail space opens up
many more opportunities for both our existing and future suppliers.
Our long term relationship with our existing suppliers is a testimony to our excellent
track record and relationship management processes. If you believe in high quality and
developing relationships, we encourage you to be part of the ever growing Suguna
family.Home > Partner with Us > Suguna Supplier Program > Quality standards
Our quality philosophy is ingrained in every individual at Suguna. With the
implementation of stringent quality measures, Suguna ensures procurement and deliveries
of products that match global standards throughout the life cycle of products. The quality
is further pronounced by ensuring antibiotics are not used either in the feed or medicines.
Our quality measures are implemented by a highly qualified team of over 30
veterinarians and experts at different levels. Our experts ensure that all the products
procured are of high standards and are in accordance with the Food Control Act of the
Ministry of Agriculture, India.
Our commitment to quality is further enhanced by transparent evaluation systems. This
allows for third party certification thus strengthening the evaluation systems and
processes.
Home > Partner with Us > Suguna Supplier Program > Our Requirements
Raw materials required for Suguna Poultry include:
Poultry Feed
Poultry Medicines
Vaccines
Disinfectants
Poultry equipments
If you are interested in becoming a Suguna supplier, click here to fill in your details and
one of our representatives will get in touch with you shortly.
Home > Brands
Quality and Innovation the cornerstones of Suguna’s growth.
Being a pioneer in the poultry industry in India, most of the initiatives are designed
keeping you in mind. Suguna leaves no stone unturned to identify your needs and
concerns about quality poultry meat. With significant investment of resources, Suguna
ensures everyone right from farmers and suppliers to employees are well trained to
maintain the highest of quality and hygiene factors.
With a vision to build great brands that are well accepted and appreciated, Suguna is
constantly bringing you innovative products. Suguna’s efforts are well synchronized to
offer you meaningful products that provide complete value, convenience and satisfaction.
Product range: Quick bite with Suguna Home Bites, choicest of chicken portions with
Suguna Anytime, Value Added Eggs catering to the various needs of the health conscious
consumer and Suguna Daily Fressh, a chain of retail outlets that are pleasing in ambience,
and are hygienic and convenient for the contemporary consumer. Of course, there’s
always your favorite Suguna Chicken – Younger, Tender, Better.
Go ahead, spend some time to know our brands and treat yourself to a delicious and
healthy meal .Home > Brands > Suguna Chicken
Suguna Chicken - Younger, Tender, Better.
Suguna Chicken, known for its finest quality and taste is already a favorite among many
Indian households. Reared from the finest breed of carefully selected chicks, Suguna is
the leader in the Indian broiler chicken market.
Suguna’s innovation and efforts to maintain consistency, highest quality and hygiene
standards are well appreciated by the many that savor the taste of its good chicken. A
well controlled process ensures you get nothing but the freshest of chicken straight from
the farms. Grown in natural conditions with nutrition rich feed, you can be assured that
every bite is tender and juicy.
This superior quality chicken is now available at affordable prices. Through a nationwide
network of over 25,000 retail outlets. The next time you are out shopping, look out for
the Suguna Chicken sign in any of your neighborhood chicken stores. And always ask
your retailer for Suguna chicken. Home > Brands > Suguna Daily Fressh
Enter the retail revolution. Experience a whole new way of shopping for chicken. Suguna
Daily Fressh, a chain of high-quality stores caters to all your needs for chicken and more.
Suguna Daily Fressh brings you spacious and pleasing outlets complete with modern
amenities with a variety of chicken products and more at a location near you.
At Suguna Daily Fressh enjoy the experience of selecting from a range of fresh chilled
chicken for your convenience that’s available in 8 types of portions in desired quantities.
Indulge in Suguna Anytime sausages, salami and frankfurters. Relish Suguna Home
Bites, a new range of ready to heat-and-eat home meal replacement. Shop for Suguna
value added farm fresh eggs, cut and cleaned fresh chilled mutton, frozen fish and
prawns. Home > Brands > Suguna Homebites
Suguna Home Bites is a range of ready-to-eat home meal replacements from Suguna.
Prepared from tender, juicy and tasty Suguna Chicken, these delicious treats give you the
authentic taste of chicken dishes with the superior nutrition of healthy chicken.
All the recipes are created by our expert chefs, giving every dish a homely taste while
maintaining its authentic flavors. The contents are carefully packed in an air-sealed
package that keeps the contents fresh and the taste pure. Suguna Home Bites can be
prepared in an instant in the comfort of your kitchen. Suguna Home Bites are an amazing
combination of convenience, taste and variety and they mean no fuss, no mess.
With a wide variety of dishes to choose from, there is something for everybody in the
Suguna Home Bites menu. Be it snacks, starters or complete meal replacements our range
has it all. Just heat the contents for a few minutes and serve it hot. Rest assured you’ll
enjoy every bite. Suguna Home Bites is available at all leading super markets and
departmental stores in cities across the country, including the Suguna Daily Fressh
outlets. Home > Brands > Suguna Anytime
With today's fast paced lifestyle taking over most homes in India, putting together a
wholesome meal for your family is never easy. We all feel the need for hygienic and
good quality products that can be conveniently bought and stored. Suguna Anytime -
Food for Good Health! is the answer to your needs. Processed to international quality
standards, Suguna Anytime frozen chicken is the ultimate choice for the modern day
families. Savour the delicacies from a comprehensive range of frozen portioned chicken,
sausages, and salami. Suguna Anytime is available at all leading supermarkets and
departmental stores in cities across the country and at Suguna Daily Fressh outlets.
Suguna Anytime chicken products are available in convenient tray packs for retail sale.
Quick frozen to retain freshness, Suguna Anytime brings you good health and great taste
of farm fresh chicken at your convenience. Home > Brands > Suguna value added eggs
Egg is one of the most nutritious food money can buy. Eggs provide significant amounts
of vitamins and minerals, and are also an excellent source of high-quality proteins.
For the first time in India, Suguna Poultry Farm Limited, India’s largest poultry
enterprise presents a range of premium quality Suguna Value Added Eggs, enriched with
special nutrients like Omega 3 fatty acids, Selenium, Vitamins and minerals that not only
provide nutritional value but specific functional benefits to the consumer.
Suguna offers four varieties of value added speciality eggs, each fortified with specific
vitamins, and nutrients to help maintain a balanced diet and healthy lifestyle for people of
all age groups and health conditions.
Home > Brands > Suguna value added eggs > Active
Suguna Active is designed specifically for children, adults, pregnant women, lactating
mothers and for those who have an active lifestyle and require additional nutrition.
Suguna Active is a value-added farm fresh egg containing Docosahexaenoic acid (DHA),
Organic Selenium and Vitamin E. The enrichment is done by giving special natural feed
to the hens that are maintained in Suguna’s bio security certified farms. The egg absorbs
the nutrient properties from the hen’s diet.
Suguna Active helps boost memory power, visual development, physical performance
and emotional stability. The DHA present in Active is essential for fetal brain and visual
development. Organic Selenium plays an important role in thyroid function which helps
reduce the risk of major diseases such as cancer while Vitamin E plays an important role
as an anti oxidant, protecting skin and cells from damage by UV rays and free radicals. It
is known to reduce fine lines and wrinkles and promotes overall health.
Nutrition Facts (per 100g) for Suguna ActiveNutrients Measure
Protein 13.3 g
Total Fat 8g
Carbohydrates 0.67 g
DHA 900 mg
Phosphorus 240 mg
Calcium 74 mg
Vitamin E 10 mg
Iron 1.8 mg
Organic Selenium 36 mcg Home > Brands > Suguna value added eggs > Heart
Suguna Heart eggs are designed for health conscious people who prefer a low cholesterol
egg combined with the benefits of Omega 3 and Vitamin E for longevity and a healthy
heart. The enrichment is done by giving special natural feed to the hens
maintained in Suguna’s bio-security certified farms. The egg absorbs the nutrient
properties from the hen’s diet. Suguna Heart is a value-added farm fresh egg
with up to 24% lesser cholesterol. Suguna Heart is enriched with Omega–3 fatty acids, it
is low in cholesterol and contains Vitamin E which is a natural antioxidant. Omega–3
fatty acids are a form of polyunsaturated fats beneficial to health which are not produced
by the human body and must be supplemented through food intake. Omega–3 helps
decrease blood cholesterol levels thereby reducing the risk of clogged arteries.
With low cholesterol, Suguna Heart, helps you maintain a healthy heart.
Health benefits:
Omega-3 PUFA helps in the prevention and management of various human diseases like
coronary heart diseases, hypertension, type 2 diabetes, etc.
Omega-3 fatty acids decrease triglyceride levels
Lowers blood pressure slightly
Compared to ordinary eggs, there is 24% reduction in yolk cholesterol levels
Nutrition Facts (per 100g) for Suguna HeartNutrients Measure
Protein 13.3 g
Total Fat 8g
Omega-3 fatty acids 1.27 g
Phosphorus 240 mg
Calcium 74 mg
Iron 1.8 mg Home > Brands > Suguna value added eggs > Pro
Suguna Pro is a value-added, farm fresh egg that is rich in proteins and vitamins. The
enrichment is done by giving special natural feed to the hens that are maintained in
Suguna’s bio-security certified farms. The egg absorbs the nutrient properties from the
hen’s diet.
The high protein in Suguna Pro helps build and repair the cells in muscles and other body
tissues. Suguna Pro is also enriched with Vitamin A which is good for healthy skin,
bones and eyes. Additionally, Lutein and Zeaxanthin are the two important pigments in
Suguna Pro that helps in preventing macular degeneration and cataract of eyes. Also,
Calcium and Phosphorus help in formation of bones and teeth.
We ensure that the eggs are graded, cleaned and stamped with a quality seal and packed
in pulp cardboard carton, using stringent standards.
Suguna Pro eggs have more Vitamins and more Proteins for a healthy living.
Nutrition Facts (per 100g) for Suguna ProNutrients Measure
Protein 13.3 g
Total Fat 8g
Calories 135 kcal
Phosphorus 240 mg
Calcium 74 mg
Iron 1.8 mg
Carotenoid 345 mcg Home > Brands > Suguna value added eggs > Shakti
Suguna Shakti is a clean, farm fresh egg that comes from the healthiest layer hens
maintained in Suguna’s bio-security certified farms. We ensure that the eggs are graded,
cleaned and stamped with a quality seal and packed in pulp cardboard carton using
stringent standards.
Suguna Shakti is high on natural Carotenoids and Pro-vitamin A and low on calories to
keep you healthy and trim.
Suitable for the entire family and people of all ages, these eggs help build and repair the
cells in muscles and other body tissues. Suguna Shakti tastes better and has an original
flavor. Suguna Shakti provides you complete nourishment.Nutrients Measure
Protein 13.3 g
Total Fat 8g
Calories 135 kcal
Phosphorus 240 mg
Calcium 74 mg
Iron 1.8 mg
Carotenoid 345 mcg Home > Brands > Health & Nutrition
Suguna's belief in transforming the poultry industry in India has led to high standards in
end-products. By following good management practices throughout the entire chain of
processing chicken and eggs, health and nutrition is guaranteed. At Suguna, there is a
relentless emphasis on creating nutrition rich chicken and eggs. By ensuring the birds, the
feed and quality are on par with international standards.
Suguna ensures the birds are carefully selected and bred in a healthy environment and fed
with the most nutritious feed - rich in Maize and Soya, produced at Suguna's own feed
mills. The birds are grown in hygienic, environmentally controlled ultra-modern bio-
secured farms. Bio-security is maintained at every stage of production till the products
reach the shop shelves. Feed is the most important factor that provides health and
nutrition benefits in the end products. Suguna takes special care in formulation and
nourishment of birds with the right feed throughout its lifecycle. Suguna’s competent,
experienced, and highly qualified professionals, including poultry nutritionists and
veterinarians carry out feed formulation. The farmers are guided through good
management practices to maintain health and nutrition aspects in the end products.
Suguna offers nutritious, hygienic and affordable broiler chicken and high quality value
added eggs. Suguna’s Home Bites - range of ready-to-eat chicken products are 100%
natural and contain no preservatives. Suguna Anytime, the range of frozen chicken
provides you farm freshness throughout its shelf life. Suguna Daily Fressh retails healthy,
tasty chicken in a hygienic environment. With Suguna, you can be sure of the highest
quality of health and nutrition in all your meals. Home > Brands > Quality
At Suguna, complete care is taken to ensure that you and your family enjoy the finest
poultry products. Our quality philosophy is ingrained firmly in every member of the
Suguna family. Be it farmers, employees or suppliers, everyone’s continuously sensitized
and trained to maintain the highest quality standards.
Quality processes are strictly enforced throughout the lifecycle from the farm till it
reaches your plate. Our commitment is further reinstated with our investment in
sophisticated technology, equipment and world class facilities. Furthermore, the chicken
are carefully selected and bred in a healthy environment. The birds are fed with the most
nutritious feed - rich in Maize and Soya, produced at Suguna's own feed mills. As a
result, any Suguna product you buy is completely tasty and healthy.
It is in this constant endeavor to deliver quality products that Suguna is regularly
launching new initiatives. Be it the retail experience at Suguna Daily Fressh, or a range of
products from Suguna Anytime, Suguna Value Added Eggs and Suguna Home Bites, you
can be sure of the highest quality.
Ensuring quality through Bio-security and Support
At Suguna, a lot of importance is given to bio-security and support to maintain a disease
free environment for birds. Scientific bio-security measures help farmers and employees
manage hygiene levels and minimize risk of pathogens.
All contract farms and facilities are governed by Good Management Practice (GMP) and
Standard Operating Procedures (SOP). Suguna’s field supervisors visit farms on a daily
basis to evaluate the farm, feed and bird management practices. During these visits,
supervisors get a hands-on experience working with farm owners/supervisors to help
identify issues and address them effectively. With this, Suguna brings its vast experience
of poultry integration and scientific management practices to every individual contract
farm across the country.
Since hygiene is directly related to bird health, there is a strong emphasis on hygiene
practices followed at all facilities and farms throughout the lifecycle. Hygiene practices
include disinfecting, feed production and management, and bird management. Suguna’s
team also constantly monitors the pathogen levels in the water and environment ensuring
safety measures are in place. Chicks are given only treated water stored in hygienic and
clean conditions. Employees and visitors to critical facilities such as hatcheries, breeder
or grandparent farms have to undergo strict standard cleansing measures such as baths,
disinfectant sprays, change of clothes, mask, cap and gloves.
Suguna standard practices and procedures are audited by Internal Auditing Team and
have a scientific approach combined with sound management. The farms are supported
by central R&D and technical management teams headed by General Managers of Health
and Feed.
The Daily Fressh and Suguna Anytime chicken come from Suguna’s modern processing
plant which has HACCP certification which conforms to export standards. This ensures
that the chicken is processed in a very clean and hygienic manner, with the same standard
disinfectant and cleansing procedures followed by plant workers as part of the bio
security and hazard control measures.
Go ahead and savor your favorite Suguna poultry products and be assured that you are
getting the best quality. Home > Enquiry Form
glad to hear from you. Home > Institutional Sales
Suguna offers a wide range of innovative products to its consumers and its partners.
Suguna recognizes the importance of the quality commitment of its institutional partners
and is committed to deliver products of the highest quality. This commitment is further
underlined with the implementation of HACCP (Hazard Analysis and Critical Control
Points) systems. Suguna is well prepared with its state-of-the-art
processing plant to meet the ever growing demand of its institutional partners. With a
current monthly production of 1500 metric tons, Suguna is all set to launch additional
processing plants to cater to the growing demand. This helps in providing institutional
partners an advantage with continuous service availability along with cost and product
quality benefits.
Suguna’s innovative and popular products range from the best selling Daily fressh chilled
chicken,Suguna Home Bites, Value added eggs like sausages, salami, stuffed turkey,
galantines and Value added eggs to ready-to-eat chicken treats.
Suguna’s layer farms across the country produce value added eggs catering to the health
and wellness conscious consumer. The hens in the farm are fed with naturally enriched
feed that contains various minerals and nutrients. These eggs are known for their high
nutrition quality compared to other table eggs.
As an innovative player in the poultry food industry, Suguna has launched a new
category of home meal replacements - Suguna Home Bites and Suguna anytime - a range
of ready to heat and eat chicken products. The recipes are created by expert chefs and are
manufactured at Suguna’s own food processing plants. Suguna Home Bites and Suguna
anytime are tasty and convenient for cooking. The expert recipes ensure every bite tastes
right. These commitment levels to offer quality and innovative products
have made Suguna a brand to reckon with. Home > Institutional
Sales > Products
Suguna supplies a wide range of products via institutional sales. From whole chicken to
value added eggs, the products available for institutional sales are as follows:
Suguna’s high quality chilled chicken product range includes:Whole chicken
Drumstick
Curry cut Lollipop
Boneless breast Marinated Lollipop
Marinated Drumstick Marinated curry cut
(Chicken Chilli Style )
Mutton
Suguna’s high quality frozen chicken product range includes:Whole chicken skin on with
giblets Whole chicken skin on without giblets
Whole chicken skinless Wings
Curry cut – skin on & skin less Minced meat
Boneless breast Liver, Gizzard, Heart and Neck
Chicken cocktail sausage Janatha chicken
Chicken salami Whole leg skin on & skinless
Marinated lollipop Whole leg skin less
Marinated curry cut
(Chilly chicken style)Drumstick skin on & skinless
Suguna’s Value Added Eggs includes: Suguna Active Suguna Heart

Suguna Pro Suguna Shakti
Suguna Nutri
Home > Institutional Sales > Capacity Planning & Management
At Suguna, we understand and value the need for continuous service availability. With a
well established manufacturing process, the plants currently support a monthly
production capacity of 1500 metric tons.
To aid efficient planning, Suguna has rightly invested in the latest technology and
processes that help determine and forecast market needs effectively. Detailed planning
techniques with various checks and balances help effectively manage the entire life cycle
right from procurement till the final delivery.
Backed by Suguna’s experienced supply chain team, product delivery is always fresh and
hygienic. The state-of-the-art reefer trucks ensure your deliveries reach you on time
always. Go ahead and treat your customers with Suguna’s finest - tender and tasty
chicken. Be part of our growing family of leading institutional customers.
Home > Institutional Sales > Partners
Suguna is proud of being associated with some of the most prestigious names as its
Institutional sales customers. Some of our customers include:Customer Market
Taj Group of Hotels All India
Marry Brown Restaurants All India
Chatha Foods - Swiss Naturn Chandigarh
RK Food Land All India
Darshan Foods - MEATZZA Delhi
Amalgam - SUMERUKerala
Meat Products of India - MPI Kerala
METRO Cash & Carry Bangalore
VISTA - Supplier for McDonalds Mumbai
Convenio - Nibbles Chennai
Sheraton Hotel Chennai
MGM Group of Hotels Chennai
Park Sheraton Chennai
Residency Tower Chennai
Sky cheff All India
Saj Flight All India
Sky gourmet All India
Al-kabeer All India
All Major Star Hotels All India
All Major Super Markets All India
Home > Enquiry Form

glad to hear from you. Home > Exports
Being a pioneer in the poultry industry in India for more than two decades, Suguna has
successfully made inroads into the international markets. Today, Suguna has an
exceptional track record of exporting frozen chicken to countries like Saudi Arabia,
Kuwait, Dubai, Oman, Bahrain, Afghanistan, Qatar and Japan.
Partner with Suguna and you will experience that the products supplied are of the highest
quality. With visionary leadership and scientific poultry management practices, Suguna
has successfully incorporated global standards and is on par with all major international
players. Needless to say, your demands will be met adequately with our
efficient supply chain and a huge network of over 15,000 poultry farmers. Explore a little
to know what Suguna has to offer that will keep your customers delighted with quality
supply of frozen poultry meat. Home > Exports > Frozen Chicken >
Overview
Suguna is well known for its wide range of innovative products among its customers and
partners. With a turnover of Rs. 3200 crores, Suguna is the No. 1 broiler production
company in India. Currently, Suguna has an exceptional track record of exporting frozen
chicken to countries like Saudi Arabia, Kuwait, Dubai, Oman, Bahrain, Afghanistan,
Qatar and Japan.
With a network of over 15,000 farmers and an ultra modern state-of-the-art facility in
Udumalpet, Tamil Nadu, Suguna enjoys complete control right from selection of the
breed, hatching, rearing to processing of the final product. With a current monthly
production of 1500 metric tons, Suguna is all set to launch additional processing plants to
cater to the growing demands. This assures its export customers continuous service
availability along with cost and product quality benefits.
Suguna chicken is widely savoured for its taste and tenderness and is now available for
your customers.
Suguna’s high quality frozen chicken product range includes:
Whole chicken skin on with giblets Wings
Whole chicken skin on without giblets Minced meat
Whole chicken skinless Liver, Gizzard, Heart and Neck
Curry cut – skin on & skin less Janatha chicken
Boneless breast Chicken cocktail sausage
Whole leg skin on & skinless Chicken salami
Whole leg skin less Marinated lollipop
Drumstick skin on & skinless Marinated curry cut (Chilly chicken style)
Home > Exports > Frozen Chicken > Quality Suguna's core focus on value
addition and quality ensures that, products delivered are of international standards.
Processed at the state-of-the-art plant at Udumalpet near Coimbatore in Tamil Nadu,
India, the products adhere to global quality standards and guidelines. Suguna’s
processing plant follows the Codex Alimentarius standards & guidelines and is HACCP
certified. The processing plant is bio-secure to avoid cross contamination and maintains a
high level of hygiene in all primary and secondary processing areas. The government
approved export plant is regularly monitored by the Export Inspection Agency (EIA) and
Meat Food Products Order (MFPO) governed by the Ministry of Food Processing
Industries, Government of India. Suguna employs a set of standard procedures and
Good Manufacturing Practice (GMP) in all its plants. The birds are sourced from
Suguna’s export certified network of bio-secure farms and approved for processing by
qualified experts. Every bird is Halal cut, scalded, defeathered, cleaned and, washed both
internally and externally and sent for quick chilling followed by grading, portioning and
bagging. The bagged and carton-ed products are sent immediately to blast freezing. As
the entire process takes place within minutes of slaughtering, it helps in retaining
freshness of the end product. Stringent measures are followed to ensure employees do not
come in direct contact with the chicken. In addition, every batch undergoes stringent
quality tests before leaving the plant. Thus ensuring only healthy and hygienic products
reach you and your customers.
With Suguna, you can be sure. Home > Enquiry Form
glad to hear from you. Home > Exports > Hatching Eggs > Overview
Suguna offers commercial broiler hatching eggs for sale from selected flocks of
internationally renowned Ross 308 breed. A limited stock of carefully produced and
selected hatching eggs is available to Suguna’s international and domestic customers.
Suguna’s hatching eggs come from a successful lineage of parent and grand parent lines.
With a rich experience of over two decades, Suguna addresses various needs of the
farmers. Whether you are stepping into the poultry business or want to replace lost birds,
Suguna’s high quality fertile hatching eggs is an ideal choice for you.
Quality being paramount, hatching eggs supplied by Suguna are delivered from highly
bio-secure farms. With Suguna, you can be sure.
Home > Exports > Hatching Eggs > Quality
With 90% fertility and 80% hatchability rate, Suguna delivers only high quality hatching
eggs that match your requirements. Suguna ensures that the hatching eggs are collected
and graded in well managed farms with scientific poultry management practices and
stringent bio-security environment.
The best quality day old chicks are produced from the best quality hatching eggs, which
are in turn produced from superior breed of chicks. Suguna imports Ross 308 breed grand
parent chicks which are bred in a highly bio-secure grand parent (GP) farms situated at
remote locations with ideal climate and resources. The eggs from Suguna's grand parent
lines are hatched at dedicated GP hatcheries to produce day-old parent chicks. The day-
old chicks are sent to a special brooding farm where they are grown in a bio-secure
environment under strict supervision. The chicks, throughout their life cycle are
administered with proper vaccination at prescribed schedules and are nourished with
quality feed developed at Suguna’s own feed mills. With Suguna’s scientific poultry
management, productive laying of quality hatching eggs are achieved effortlessly.
At Suguna, stringent quality checks are held at every stage. Each set of eggs delivered is
ensured to be free of all infections and poultry diseases. Hatching eggs are dispatched to
you with a ‘free from clinical sign of any infectious diseases’ confirmation from our
experts. In addition, Suguna’s experts certify that the parent lines are free of diseases
such as Salmonella Pullorum (Pullorum Disease) and Salmonella Gallinarum (Fowl
Typhoid) which normally transmit from parent to commercial. With Suguna’s quality
process you can be guaranteed that the parent birds were not exposed to any outbreaks.
Quality is further ensured in our storage and packing mechanisms. Each packaged box
contains 210 hatching eggs. The packaged box is designed for effective ventilation and
also to prevent damage in transit.
Suguna’s experts leave nothing to chance when it comes to delivering you the highest
quality products. Reach us to know more about Suguna’s commercial broiler hatching
eggs Home > Enquiry Form
glad to hear from you.

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