Summit Info V7

20 th Annual NONPROFIT SUMMIT
IMPACT
Atlanta | May 9 -10, 2011| Georgia World Congress Center PUTTING
IDEAS TO WORK
SCHEDULE
& PROGRAM
INFORMATION
20th Anniversary
1 REGISTER NOW FOR THE NONPROFIT SUMMIT! visit www.gcn.org | email summit@gcn.org | call 678-916-3000
A R E Y O U R EADY F O R I M P A C T ?
This year’s Nonprofit Summit delivers two days of non-stop inspiration, information,
and interaction to help kickstart your ideas into action! Get ready for 26 targeted
workshops, two inspiring keynotes, funder roundtables, one-on-one consultations,
unique networking events, and a Nonprofit Expo full of solution-oriented resources to
help you move your IDEAS into ACTION to maximize your IMPACT in 2011!
THE PREMIER NONPROFIT EVENT

IN THE SOUTHEAST Click below
The Summit welcomes 400 to 500 nonprofit professionals from across the
to learn more
Southeast, from executive directors, development officers, and marketing
gurus to corporate, government, and foundation senior leaders. Year after about...
year, they come together in Atlanta to gain insights, get inspired, build
skills, connect with peers, and expand networks. Who Attends
Summit Partners
D E L I V E R I N G W H AT Y O U N E E D
TO PUT YOUR IDEAS TO WORK Schedule-at-a-Glance
Day 1 begins with Funder Roundtables, Opening Keynote, and morning
and afternoon Workshops. Our popular Curbside Consulting program and Keynotes
Nonprofit Expo are both open all day, and we conclude with a Networking
Cocktail Reception. Highlights of Day 2 include a second Keynote, a Workshops
full day of Workshops, and the annual Revolutions Awards Luncheon LEADERSHIP
celebrating Georgia’s “revolutionary” leadership. DEVELOPMENT
HUMAN RESOURCES
PARTNERING FOR IMPACT
AND OUR BIGGEST EVENT EVER! VOLUNTEERS
The Nonprofit Summit is presented by the Georgia Center for Nonprofits, MARKETING
the third largest organization of its kind in the country, serving more than TECHNOLOGY
9,000 nonprofit professionals and 3,000 organizations each year.
Special Events
This year, we’re partnering with six top professional association groups
in Georgia, bringing together a diverse group of content experts and Revolutions Awards
professionals from across more sub-sectors and career levels than ever
before. Benefit from expanded networking and the variety of expertly led, Registration Form
targeted workshops on Leadership, Development, HR, Volunteers, Rural
Issues, Technology, and more. Location & Travel
PRESENTING SPONSOR P L AT I N U M S P O N S O R GOLD SPONSOR
PARTNERS
GEORGIA CENTER FOR NONPROFITS
Over the past 20 years, the Georgia Center for Nonprofits has become a leading state
nonprofit organization through its work to improve the quality of life in our communities and
across our state by helping to create higher-performing nonprofits. GCN magnifies nonprofit
impact in powerful ways—through training, networking, knowledge sharing, advocacy, and
20th Anniversary collaborations. LEARN MORE
A merican M arketing A ssociation , A t l anta

AMA Atlanta is a driving force in marketing, setting the benchmark for marketing excellence.
The association’s 1,000+ members comprise the 4th largest chapter in the AMA and
include marketing professionals across the spectrum of the discipline: research, marketing
technology, non-profit, public relations, advertising, branding, direct marketing, interactive,
creative, and next generation marketing. LEARN MORE
A ssociation of F undraising P rofessiona l s , At l anta

Advancing philanthropy through education, training, and advocacy is the mission of the AFP
Atlanta, which promotes professional development, networking and volunteer opportunities
for those working in the fundraising arena. With over 400 members, the Atlanta Chapter
reflects a cross-section of Atlanta’s nonprofit community, along with the consultants and
resource partners. LEARN MORE
C ounci l of V o l unteer A dministrators of M etro At l anta

COVA is a nonprofit organization dedicated to advancing the professional management of
volunteer services. The organization provides an accessible forum of networking, knowledge
sharing, collaboration, and leadership skill development opportunities. LEARN MORE
G eorgia P l anned G iving C ounci l

GPGC, the statewide affiliate of The Partnership for Philanthropic Planning (PPP) for Georgia,
is dedicated to Serving the Community by Facilitating Responsible Gift Planning. GPGC
represents professionals who develop, market, and administer charitable planned gifts,
including nonprofit fundraisers, and consultants and donor advisors working in for-profit
settings. LEARN MORE
S ociety for H uman R esource M anagement, A t l anta

SHRM-Atlanta, the Atlanta Chapter of the Society for Human Resource Management,
celebrates over 46 years as Atlanta’s Most Active Resource for Advancing HR Professionals.
With a diverse membership of over 2300, the Chapter provides a wide variety of professional
development and networking opportunities for Atlanta area HR professionals. LEARN MORE
U S D A R ura l D eve l opment G eorgia

The goal of USDA Rural Development is to help the people of rural Georgia to develop
sustainable communities and to improve their quality of life. Programs are focused on
enhancing the ability of rural communities to develop, to grow, and to improve their quality
of life by targeting financial and technical resources in areas of greatest need through
activities of greatest potential. LEARN MORE
WHO ATTENDS
P ast A ttendees Dekalb Library Foundation Inc. The Nature Conservancy
Dress for Success Atlanta Nicholas House
100 Black Men of America East Lake Foundation Northeast Georgia Cancer Care
AID Atlanta Fernbank Museum Operation HOPE Inc.
Alzheimer’s Association Foundation Center – Atlanta Prevent Child Abuse Georgia
Amnesty International Georgia Assoc. of Broadcasters Pro Bono Partnership of Atlanta
Arthritis Foundation Georgia Assoc. of Educators Red Cross
Atlanta Community Food Bank Georgia Center for Child Advocacy The Salvation Army
Atlanta Habitat for Humanity Ga. Family Connection Partnership Samaritan House of Atlanta Inc.
The Atlanta Opera Georgia Institute of Technology Senior Connections
Atlanta Union Mission Georgia Justice Project Senior Services North Fulton Inc
The Atlanta Women’s Foundation Girls Inc. Shepherd Center Foundation
The Auditory-Verbal Center Inc. Good Neighbor Homeless Shelter Southeastern Council of Foundations
BlazeSports America Good Samaritan Health Center Southern Arts Federation
Camp Kudzu Gwinnett Tech Foundation St. Vincent de Paul Society Inc.
The Carter Center Healthcare Georgia Foundation StandUp for Kids
The Center for Disease Control Helping Teens Succeed Tull Charitable Foundation
Center for Puppetry Arts Hosea Feed the Hungry Upper Chattahoochee Riverkeeper
CHRIS Kids Inc. Jewish Family & Career Services Voices for Georgia’s Children
Communities in Schools of Atlanta Marist School YWCA of Northwest Georgia Inc.
The Community Foundation MedShare Zion Hill Community Development
Cool Girls Inc. Mercer University
P ast E x hi b itors iWave Information Systems

& S ponsors Leapfrog Services
The Lodge at Simpsonwood
Aetna Mail Marketing & Communications Atte N dee
Aflac Mauldin & Jenkins P rofi l e
AFP and Planned Giving Council Maverick Events Management
Alliance of Nonprofits for Insurance Morris, Manning & Martin
Atlanta Nonprofit Professionals Mutual of America 52% Leadership
Atlanta Business Chronicle Nelson Mullins
Atlanta Community Toolbank Inc. NFP Consultants
Northridge Interactive
Atlanta Journal Constitution Fundraising
Bank of America Partners in Recognition
Philanthropy Journal
22% & Marketing
Benevolink
Cisco PricewaterhouseCoopers
Clean Air Campaign Pro Bono Partnership of Atlanta
Qbase
The Coca-Cola Company Program, IT
Dave & Buster’s R.E.M. 15%
Jillian’s Techbridge & Other
Daybook Telosa
Donor Perfect/Softerware Inc. The Human Resource Dept.
Emory University MBA Program TimePlus Payroll
Troutman Sanders
5% Consultants
eTapestry
GasSouth Turner Broadcasting Systems
Gifford, Hillegas & Ingwersen Voices for Georgia’s Children
Good2gether Williams, Benator & Libby
IBM YTB Passport to Giving
ING
SCHEDULE-AT-A-GLANCE
D AY 1 | M O N D AY, M AY 9
8 am – 5 pm
R E G I S T R AT I O N
C U R B S I D E C O N S U LT I N G
Sign up for a complimentary one-on-one consultation with nonprofit expert. LEARN MORE
NONPROFIT EXPO
Explore solution-oriented resources for 50+ vendors. LEARN MORE
8:15 – 9 am
N O N P R O F I T F U N D I N G R O U N D TA B L E S
Engage in discussions with philanthropic and community leaders. LEARN MORE
9 – 10:15 am
WELCOME & KEYNOTE
10:15 – 11:30 am
WORKSHOPS: SESSION 1
DEVELOPMENT Becoming a Bankable Organization
VOLUNTEERS Executive Insights on Volunteer Management
RURAL ISSUES Issues & Answers: Facilitated Discussion with Rural Nonprofits and Other Stakeholders
TECHNOLOGY Sorting through Technology Options and Finding Solutions that Work for You
Additional sessions will be posted soon!
T O O L B O X S E S S I O N S – Presentations by sponsors & exhibitors
11:30 am – 2 pm
B U F F E T L U N C H & N E T W O R K I N G AT T H E N O N P R O F I T E X P O
Enjoy a complimentary buffet lunch and over two hours of exclusive networking time with peers
and experts from across the sector, as you explore resource solutions at the Expo.
2 – 3:15 pm
WORKSHOPS: SESSION 2
DEVELOPMENT PG-13: Planned Giving Essentials
HUMAN RESOURCES Motivating a Diverse Staff
TECHNOLOGY Changing the Technology Conversation to One of Sustainable Impact
Additional sessions will be posted soon!
T O O L B O X S E S S I O N S – Presentations by sponsors & exhibitors
3:15 – 5:15 pm
C O C K TA I L R E C E P T I O N & P R I Z E D R AW I N G
End Day 1 with cocktails and conversation in the Nonprofit Expo, and don’t miss the drawing
to win some fabulous prizes!
5 All scheduled
REGISTER NOW FOR THE NONPROFIT SUMMIT!sessions are tentative
visit and subject |to change.
www.gcn.org email summit@gcn.org | call 678-916-3000
SCHEDULE-AT-A-GLANCE
D AY 2 | T uesday, M ay 1 0
8 am Registration opens
9 – 10:15 am
K eynote : Carol Cone, Managing Director, Edelman
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results
LEARN MORE
10:30 – 11:45 am
W orkshops : S ession 3
LEADERSHIP Strategic Plans that Work
DEVELOPMENT Leading Up: Transformational Leadership for Fundraisers
HUMAN RESOURCES The Right Organizational Structure for You
VOLUNTEERS Meet the Backyard Donors
RURAL ISSUES Addressing Services Gaps in Rural Georgia
MARKETING Big Marketing Ideas on a Small Budget
T O O LB O X S E S S I O N S – Presentations by sponsors & exhibitors
11:45 am – 1:45 pm
R evo l utions A ward S Luncheon
Come together to celebrate Georgia’s revolutionary nonprofit leadership! Enjoy a formal luncheon
as we will honor our 2011 Legendary and Emerging Philanthopic Leaders, and announce the winners
of the 2011 Revolutionary Nonprofit Organization and Nonprofit Leader awards. LEARN MORE
2 – 3:15 pm
LEADERSHIP Nonprofit Executive Coaching: A Panel Discussion
DEVELOPMENT Strategies at Work: Cultivating and Soliciting Major and Planned Gifts
HUMAN RESOURCES Using HR Metrics to Energize Your Staff and Drive Results
VOLUNTEERS Mission IMPACT: Putting Partnerships to Work
RURAL ISSUES Sustainable Solutions for Small Communities
MARKETING Developing Your High-Impact Messaging and Communication Plan
3:30 – 4:45 pm
LEADERSHIP Getting Your Board Engaged
DEVELOPMENT How to Work with Financial Professionals and Advisors in Securing Planned Gifts
DEVELOPMENT Next Generation Philanthropy: Modern, Motivated and Intent on Impact
RURAL ISSUES Partnering for Rural Economic Development Success
MARKETING How to Leverage the Raving Fans of your Nonprofit
5 pm Conference Adjourns
6 All scheduled
REGISTER NOW FOR THE NONPROFIT SUMMIT! sessions are tentative
visit and subject |to change.
www.gcn.org email summit@gcn.org | call 678-916-3000
KEYNOTES
WELCOME & KEYNOTE
M O N D A Y, M A Y 9 T H , 9 – 1 0 : 1 5 A M
The Summit convenes wth an opening address by Karen Beavor, Georgia Center for Nonprofits’ President and
CEO. Our opening keynote speaker will be announced shortly!
KEYNOTE
T U E S D A Y, M A Y 1 0 T H , 9 – 1 0 : 1 5 A M
Carol Cone, Managing Director, Edelman

Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results
Based on her book with the same title, Carol Cone will share a detailed roadmap to
help nonprofits develop a brand meaning that articulates what they stand for, the
compelling, focused idea that sets them apart and is meaningful to their supporters.
Learn how organizations can rise above the competitive fray to more effectively reach
stakeholders, build deep relationships with employees, foster loyal communities, raise
revenue and make a significant impact on the communities they serve.
Carol Cone has over twenty five years of experience creating substantive public-private
partnerships that advance solutions for social issues. As founder of Cone, Inc., she
led the development of initiatives for Avon, ConAgra Foods, Chevrolet, ITT; PNC
Financial Services, Procter & Gamble, Reebok, Western Union, and the American
Heart Association, helping raise awareness and more than $1.2 billion for causes. In 2007, PR Week called her
“arguably the most powerful and visible figure in the world of Cause Branding.” In 2010, she joined Edelman
to continue her journey guiding groundbreaking corporate citizenship efforts as managing director, Edelman
Purpose.
PAST KEYNOTE SPEAKERS (from left L to R): Paul Light, NYU Professor and Principal Investigator of the Organizational Performance Initiative;
Robert Egger, President and Co-Founder of the D.C. Central Kitchen; Allison Fine, author of Momentum: Igniting Social Change in the Connected Age;
and Alex Pattakos, Ph.D. and Principal at the Innovation Group and Founder of the Center for Meaning.
WORKSHOPS
26 targeted workshops are featured throughout the two-day event, offered in five sessions. Workshops
are organized by track across six key content areas, and related topics are noted beside the descriptions:
LEADERSHIP | presented by GCN RURAL ISSUES | presented by USDA

DEVELOPMENT | presented by AFP and GPGC MARKETING | presented by AMA Atlanta
HUMAN RESOURCES | presented by SHRM-Atlanta TECHNOLOGY | presented by Techbridge
VOLUNTEERS | presented by COVA
L L E A D E R S H I P T rack PRESENTEd by GCN
L Strategic Plans that Work

T U E S D A Y, M A Y 1 0 T H , 1 0 : 3 0 – 1 1 : 4 5 A M
S
Development of long range strategic plans is a major investment for an organization but one that is
important and increasingly required by donors. But success with strategic planning does not stop with
completion of the plan. It is critical that an execution mind set and organizational commitment, particularly
when change is involved is included in the planning process. Moreover, follow-up and continued coordination
among strategic activities is critical to yield results. Listen to a panel of experts including nonprofit leaders
discuss keys to success in creating plans that are successfully put to work.
L Nonprofit Executive Coaching: A Panel Discussion

T U E S D A Y, M A Y 1 0 T H , 2 – 3 : 1 5 P M
H
This session provides a look at executive coaching from the perspective of the nonprofit executive. It opens
S with a brief introduction to the coaching process for nonprofit executives to frame the topic and the panel
discussion. Following that will be a panel discussion among four metro Atlanta nonprofit executives on their
recent coaching experience. The panelists will present their coaching goals, their experience with the process,
their personal learning and their organizational accomplishments. They will then engage themselves and the
audience in a discussion and question & answer process to heighten the learning of all in the room.
L Getting your Board Engaged

T U E S D A Y, M A Y 1 0 T H , 3 : 3 0 – 4 : 4 5 P M
D
An engaged board is a key ingredient to effective boards and to strong nonprofit organizations. What should
I expect of a board to consider them engaged? How do you build and maintain engaged boards particularly
when there’s greater competition for talent and resources? Who leads and manages this process? Where do
I start with a board that is largely unengaged or barely engaged? Come hear this panel of nonprofit leaders
and experts discuss this very important topic in a candid discussion. You are sure to
get some practical tips you can apply immediately.
S ession T opics
L Leadership M Marketing V Volunteers R Rural Issues A Advocacy
D Development T Technology H Human Resources S Strategy
WORKSHOPS
D D E V E L O P M E N T T rack PRESENTEd by AFP/GPGC
D Becoming a Bankable Organization

M O N D A Y, M A Y 9 T H , 1 0 : 1 5 – 1 1 : 3 0 A M
L
Presented by Cathy Trense, Nonprofit Loan Fund Administrator for The Community Foundation for Greater
Atlanta, this session focuses on different sectors of the bank lending markets, and cash flow budgeting and
its importance when approaching a bank lender. A panel discussion will follow, focusing on frequently asked
questions when nonprofit organizations are seeking bank financing or refinancing.
D PG-13: Planned Giving Essentials

M O N D A Y, M A Y 9 T H , 2 – 3 : 1 5 P M
M
Regardless of your organization’s size, mission, age, budget, in-
S house expertise, or prior giving history, planned giving should play
a part in your development efforts. A proactive and sustainable
planned giving program is essential to a strong endowment, and
can contribute exponentially to the long term stability of
a nonprofit organization. Yet, many nonprofits struggle to start
or maintain a strong, vibrant planned giving program, as urgent
financial needs and short-term organizational goals compete with
the long-term nature of planned giving. Join this workshop for a
closer look at the best practices in planned giving programs as
we review: planned giving tools (bequest, annuities, and other
vehicles); how to develop and grow your planned giving program;
and marketing essentials for your planned giving program.
D Leading Up: Transformational Leadership for Nonprofit Managers and Fundraisers

L T U E S D A Y, M A Y 1 0 T H , 1 0 : 3 0 – 1 1 : 4 5 A M
Today’s best leadership strategies do not depend on position or power but on traits that have proven to
H be successful over time, such as collaborative skills and the power to motivate. Nonprofit managers and
fundraisers have to get things done, but they need to exercise leadership from whatever rank or position they
hold in order to motivate others, such as boards, supervisors or donors. Leading without authority is not easy,
but it is essential for success in today’s nonprofit environment.
Lilya Wagner, author of Leading Up and director of Philanthropic Service for Institutions, presents a unique
model, which exemplifies the concept of leading up. At this interactive session, both managers of nonprofits
and fundraisers will discover how to use the best leadership concepts and practices in their respective ways;
for example, how to motivate others without the clout of formal authority (e.g., volunteers and donors) or how
to convince or persuade others about their need for action and involvement.
S ession T opics
WORKSHOPS
D D E V E L O P M E N T T rack (continued) PRESENTEd by AFP/GPGC
D Strategies at Work: Cultivating and Soliciting Major and Planned Gifts

T U E S D A Y, M A Y 1 0 T H , 2 – 3 : 1 5 P M
L
What are the key strategies to a successful major gifts campaign? Positioning; aggressive but achievable
S goals; understanding, targeting and stewarding your donor; and building a strong reputation are all essential
elements to a solid major gifts program. Join this workshop as we explore the art and
science of fundraising including major gift cultivation, solicitation and closing skills.
Additionally, we will examine strategies and methods for including planned giving in
major gift discussions. Take back fresh, innovative gift planning knowledge and skills,
effective ways to discuss planned giving options, and understand when to bring financial
advisors and attorneys into planned giving conversations.
D How to Work with Financial Professionals and Advisors

in Securing Planned Gifts
S T U E S D A Y, M A Y 1 0 T H , 3 : 3 0 – 4 : 4 5 P M
Gifts of significance come in many forms. They may be substantial cash contributions,
gifts of appreciated securities, or in-kind gifts such as contributions of valuable art
or tangible personal property. Often, major gifts are in the form of multi-year pledges
given outright or through planned giving vehicles such as bequests, charitable trusts
or gift annuities. Consequently, today’s major donors frequently turn to their financial
advisors when planning a significant gift. Join this workshop to explore the ways in
which donors and their advisors work together. Learn how your organization can
effectively collaborate with high net worth individuals, along with their financial and
legal advisors, to sustain their wealth across multiple generations and facilitate
significant philanthropic giving.
D Next Generation Philanthropy: Modern, Motivated and Intent on Impact

T U E S D A Y, M A Y 1 0 T H , 3 : 3 0 – 4 : 4 5 P M
M
Recruiting, retaining and nurturing relationships with today’s philanthropist requires insight. What are
S the modern philanthropist’s goals and vision for impacting social change? How will the next generation of
philanthropists direct their resources? What are their expectations from nonprofit partners? Join us as we
talk with a panel of philanthropists to discuss ways that philanthropy and philanthropists are evolving. Learn
about changing donor expectations, ideals and investment strategies as well as ways to build relationships
and earn the trust of a new era of donors.
S ession T opics
WORKSHOPS
H H U M A N R E S OU R C E S T R AC K P R E S E N T E D b y S H R M - At l anta
H Motivating a Diverse Staff

M O N D A Y, M A Y 9 T H , 2 – 3 : 1 5 P M
S
Motivating employees has always been a challenge, but with today’s diverse workforce it can be even more so.
Your staff is likely to consist of people of varying ages, perceptions, and life experiences. The challenge: how
do you motivate this generationally different workforce while maintaining equality? This session will provide
insight into how to successfully engage and retain a diverse workforce within your organization.
H The Right Organizational Structure for You

T U E S D A Y, M A Y 1 0 T H , 1 0 : 3 0 – 1 1 : 4 5 A M
L
If your organization is like most, the last few years have seen changes in your staff and in how you get things
done. But do you continue to operate with the same organizational structure as before? An effective organiza-
tional structure helps to ensure that your staff operates efficiently and effectively and that their activities are
in alignment with your strategies. Learn some key questions and insights to apply to your own organization
to determine if your current structure is what it should be and, if not, how to identify and introduce a new
structure.
H Using HR Metrics to Energize

S Your Staff and Drive Results
T U E S D A Y, M A Y 1 0 T H , 2 – 3 : 1 5 P M
M
You know that the success of your organiza-
tion is linked to your organization’s leader-
ship, your employees’ commitment and
productivity, and your internal processes.
But how do you ensure that your employ-
ees are truly engaged and impactful? How
do you analyze your employees’ and your
customers’ behaviors as they relate to the
success of your mission? This session will
help you begin to measure both employee
and customer experiences, target the areas
that link employee loyalty and mission suc-
cess, and ultimately utilize metrics that will
energize your staff and drive results.
S ession T opics
WORKSHOPS
V V O L U N T E E R S T R AC K P R E S E N T E D b y C O VA
V Executive Insights on Volunteer Management

M O N D A Y, M A Y 9 T H , 1 0 : 1 5 – 1 1 : 3 0 A M
S
Ever wonder what your boss is really thinking about your organization’s volunteer initiatives? Stop rattling
L service hour stats and start developing a strategic plan to enhance the visibility and long term viability of
your volunteer program. Take a unique peek inside the board room walls to learn how senior management
really views volunteerism. Our panel of veteran philanthropic leaders
will provide time proven tips for engaging senior leadership in volunteer
recruitment and retention, effectively articulating and documenting the
true impact of volunteer programming, and increasing your personal
executive presence agency-wide.
V Meet the Backyard Donors

T U E S D A Y, M A Y 1 0 T H , 1 0 : 3 0 – 1 1 : 4 5 A M
D
How well do you really know your neighbors? Volunteers are the
backbone of any nonprofit, yet are sometimes overlooked or under-
cultivated as potential donors. Don’t ignore the guests in your own
backyard! Discover new ideas on the volunteer-to-donor cycle with
practical steps every nonprofit professional can use to identify, cultivate
and recognize donors of all types – all from within your current
volunteer base! This session will address how to foster departmental
synergy between volunteer administrators and development staff, and
how to apply effective communication methods to successfully engage
volunteers in direct giving.
V Mission IMPACT: Putting Partnerships to Work

T U E S D A Y, M A Y 1 0 T H , 2 – 3 : 1 5 P M
S
Effective collaborations with fellow nonprofits and sponsors can
H increase your mission delivery impact and maximize both staff and
volunteer resources. Our panel of seasoned leaders is here to help you
craft a workable action plan. Practical advice and real world examples,
from both the service and corporate sectors, will demonstrate
best practices for cultivating potential program or event partners,
establishing partnership parameters, identifying the need for formal
contracts, and marketing or co-branding programs and events.
S ession T opics
WORKSHOPS
R R U R A L I S S U E S T R AC K PRESENTED by USDA
R Issues & Answers: Facilitated Discussion with Rural Nonprofits and Other Stakeholders
M O N D A Y, M A Y 9 T H , 1 0 : 1 5 – 1 1 : 3 0 A M
L
The US Department of Agriculture, Georgia Family Connection and the Fanning Institute have each worked
S throughout rural Georgia, and all provide critical resources for these communities. This workshop will be a
facilitated discussion of pertinent issues and concerns of rural nonprofits and communities, and what collectively
A
can be done to address them.
R Addressing Services Gaps in Rural Georgia

T U E S D A Y, M A Y 1 0 T H , 1 0 : 3 0 – 1 1 : 4 5 A M
A
As service needs have risen in rural Georgia, nonprofit capacity has
shrunk due to the reduced availability of financial resources. In
response, some urban nonprofits have taken their services to rural
Georgia. This workshop will examine how these urban nonprofits have
adapted their work to rural communities and how the communities
are working with them to meet their human services needs.
R Sustainable Solutions for Small Communities:

Examining Resource Challenges & Opportunities Facing
D
Rural Nonprofits
A T U E S D A Y, M A Y 1 0 T H , 2 – 3 : 1 5 P M
S Rural nonprofits play a vital role in ensuring the health and well-being
of countless small communities across Georgia through the essential services they provide. Yet they have been
some of the hardest hit organizations in the economic downturn. Join us as we talk with a panel of rural-focused
funders in the business, philanthropic and government sectors to discuss how rural communities can build
resources and sustainable solutions to effectively address rural challenges and opportunities.
R Partnering for Rural Economic Development Success

T U E S D A Y, M A Y 1 0 T H , 3 : 3 0 – 4 : 4 5 P M
D
The issues faced in rural economic development are both complex and interdependent. Today, collaboration is
S key for success, as is an understanding of where and how to obtain needed resources from a myriad of funders.
Nonprofits have a role to play in these efforts - helping to support the economic success of families, contributing
to workforce development efforts, and attracting community philanthropy and more. We’ll examine selected
collaborative economic development efforts in rural Georgia, challenges encountered, and lessons learned.
S ession T opics
WORKSHOPS
M MARKETING TRACK P R E S E N T E d b y A M A At l anta
M Big Marketing Ideas on a Small Budget

T U E S D A Y, M A Y 1 0 T H , 1 0 : 3 0 – 1 1 : 4 5 A M
S
Small budget? No budget? Not a problem. Learn how to create dramatic nonprofit campaigns using specific
T marketing tactics on a shoestring budget. We will identify low cost tools and resources you can use right away
to increase your nonprofit’s visibility. Who should attend? Small to medium-sized organizations.
M Developing Your High-Impact Messaging and Communication Plan

T U E S D A Y, M A Y 1 0 T H , 2 – 3 : 1 5 P M
S
How does your nonprofit stand out from the crowd? Learn how to differentiate your organization through
A strategic, impactful messaging and fine-tune it for your audience. You will learn how to clearly define your
audience, how to use your message and positioning to effectively target that audience, and how to develop a
communication action plan to make it all happen.
M How to Leverage the Raving Fans of your Nonprofit

T U E S D A Y, M A Y 1 0 T H , 3 : 3 0 – 4 : 4 5 P M
S
Who are the most loyal supporters of your nonprofit? You may be surprised to learn that they might not be
V your highest level donors... In this session, learn more about finding and activating your nonprofit’s most loyal
supporters and influencers and leave with some tactics you can immediately apply to target and build more
D
“raving fans” for your cause!
S ession T opics
WORKSHOPS
T TECHNOLOGY TRACK P R E S E N T E d b y T ech b ridge
T Sorting through Technology Options and

S Finding Solutions that Work for You
M O N D A Y, M A Y 9 T H , 1 0 : 1 5 – 1 1 : 3 0 A M
There are hundreds of millions of technology options for
nonprofits (just search the internet). And the most expensive
technologies are those that are researched, but never
implemented, or the ones that are implemented but underused.
Technology continues to expand at an exponential rate. This
means there are more options, not less. What do you do when
each option promises the moon – when you know from your
past technology implementation experience that there is a lot
to consider. This session will give you a framework to clearly
define your organization’s unique set of technology needs, and
then investigate options to meet them, Learn to ask the right
questions as you begin (or continue) your investigation.
T Changing the Technology Conversation

S to One of Sustainable Impact
M O N D A Y, M A Y 9 T H , 2 – 3 : 1 5 P M
Technology has a life cycle – and an implementation cycle –
the dynamics of which are important to understand so that
technology works for you. It is not about the features that the
technology has – it is about what those tools can do for you.
You’ve heard of “Servant Leadership” – what about “Servant
Technology”? This is the sustainable impact question. Learn
how to refocus the conversation to emphasize what you can
use that will truly make an impact, allow you to grow, and
become the linchpin in your sustainable organization.
S ession T opics
SPECIAL EVENTS
FUNDER ROUNDTABLES
M O N D A Y, M A Y 9 T H , 8 : 1 5 – 9 A M
Nonprofit Funding Roundtables: Discussions with Philanthropic and Community Leaders

Come Join in the Conversation! Don’t miss this opportunity to network with your peers and our community’s
philanthropic leaders to discuss how to turn your ideas into action and maximize your organization’s impact.
Roundtable discussions provide you with a unique opportunity to gain valuable insight from the experience and
expertise of our discussion leaders while sharing best practices with fellow participants. Philanthropic and non-
profit leaders will partner to guide each discussion of 10-15 attendee participants. These discussions will address
the top funding issues and/or trends in a variety of philanthropic foci, including:
• Arts, Culture & Humanities • Faith-based

• Children & Youth • Housing
• Community Improvement • Healthcare & Mental Health
• Education • Poverty & Human Services
• Environment • Volunteerism
CURBSIDE CONSULTING
M O N D A Y, M A Y 9 T H , 8 am - 5 pm
Does your organization need advice from an experienced nonprofit consultant about a pressing issue or
challenge you face? Now is your chance! Summit attendees are invited to sign up for a complimentary
one-on-one mini-session. Consultants will be available with expertise in leadership, governance, marketing,
development, and more. This valuable opportunity is available on a first come, first served basis.
NONPROFIT EXPO
E X H I B I T H A LL O P E N - M O N D A Y, M A Y 9 T H , 8 am – 5 pm
B U F F E T L U N C H - M O N D A Y, M A Y 9 th , 1 1 : 3 0 – 2 pm
T O O L B O X S E S S I O N S - b oth days
Throughout Day 1, you’ll have the opportunity to explore the resource solutions from Summit sponsors and
exhibitors at the Nonprofit Expo, showcasing over 50+ products and services focused on meeting the needs of
nonprofits. A buffet lunch will be served in the Expo hall offering over two hours of exclusive Expo networking
time. In addition, you’ll have the opportunity to attend presentations by sponsors and exhibitors during TOOL
BOX SESSIONS, which will be held on both days of the event concurrent with the workshop sessions.
NETWORKING RECEPTION & PRIZE DRAWING

M O N D A Y, M A Y 9 T H , 3 : 1 5 - 5 : 1 5 P M
End Day 1 with cocktails and conversation at our big opening day celebration in the Nonprofit Expo, and
don’t miss the drawing to win some fabulous prizes!
SPECIAL EVENTS
REVOLUTIONS AWARDS LUNCHEON
T U E S D A Y, M A Y 1 0 T H , 1 1 : 4 5 am - 1 : 4 5 pm
20th Anniversary
The Revolutions Awards 2011
honoring revolutionary nonprofit leadership in Georgia
Created in 2007 by the Georgia Center for Nonprofits, the annual Revolutions
Awards honor and celebrate individuals and organizations from Georgia’s
nonprofit and philanthropic community who have created and implemented 2011 Revolutions Awards Sponsor
a revolutionary change—in turn, inspiring and motivating others. Each year,
Revolutions Awards are awarded in four categories:
Legendary Philanthropist
Emerging Philanthropist
Outstanding Nonprofit Organization
Outstanding Nonprofit Leader
This year’s nonprofit category winners will also be awarded $1000, thanks to
the generous support of our sponsor, Gifford, Hillegass & Ingwersen, LLP. LEARN ABOUT PAST WINNERS!
2011 Legendary Philanthropist: Ann Cramer

Ann Cramer’s commitment to and involvement with children and youth has been a lifelong
journey. She has an extraordinary list of achievements as leader in community service throughout
her distinguished and legendary philanthropic career. Ann’s current role as Director of IBM
Americas Corporate Citizenship and Corporate Affairs allows her to continue her work with the
improvement of conditions for families, because of IBM’s historic commitment and investment
in local communities supporting K-12 education, job training and employment, community and
family services, literacy programs and support for the disabled and disadvantaged through its
people and technology.
In support of children, youth and education, Ann currently serves as chair of the Georgia
Partnership for Excellence in Education (GPEE) and the Carter Center Board of Councilors. She is
a past chair of Communities in Schools-Georgia, the Georgia Chamber’s Education Committee,
and iserves on the Executive Committee for the US Chamber’s Institute for Competitive Workforce, the Conference Board’s
Business and Education Council, Metro Atlanta Chamber Education Committee and Project GRAD Board. Ann most recently
chaired the Workforce Development Task Force for the Governor’s Commission for a New Georgia. In addition, she has
chaired the Governor’s Child Protective Services Task Force, served as Chairman of the Governor’s Commission on Children
and Youth, and co-chaired the Governor’s Welfare Reform Task Force, the Governor’s Policy Council for Children and
Families, the Grady Foundation, the Governor’s Action Council for Safe Kids, and led a team developing Voices for Georgia’s
Children. Ann also serves on several nonprofit organization boards including the Woodruff Arts Center, the Alliance Theatre
Company, Georgia Shakespeare Festival, the Georgia Center for Nonprofits, Public Broadcasting Atlanta (PBA), the Atlanta
Symphony Orchestra, and the Georgia Chapter of the International Women’s Forum, among others.
Among the many awards recognizing her contributions, Ann received the first “Essence of Atlanta” Award in 2009, Georgia’s
1st Visionary Leadership Award, Leadership Atlanta’s Legacy of Leadership Award, the Lexus Leader of the Arts, and the
Shining Star recognition from the Atlanta Women’s Foundation. She was recently named by Atlanta Woman Magazine as the
Power Woman of the Year.
REGISTRATION
2 0 1 1 N ON P R OF I T S U MM I T
*Join GCN today AND save $ 100 oFF EVERY
R E G I S T R AT I ON F E E S
registration FOR your organizatioN. You’ll also
benefit from yearlong access to training, networking, invitations to
GCN MEMBER $249
exclusive free member workshops and networking events, major cost
NONMEMBER $349 savings, and much more! LEARN MORE ABOUT THE VALUE OF
GCN MEMBERSHIP
C O N TA C T I N F O R M AT I O N
Name TITLE
Company
Street address
City | State | Zip
Phone EMAIL
R E G I S T R AT I O N D E TA I L S
REGISTRATION FEE(s) # ____ @ $ ______ each
REVOLUTIONS AWARDS LUNCHEON #regular ____ #vegetarian ____
REVOLUTIONS AWARDS EXTRA TICKETS #regular ____ #vegetarian ____ @$50 each
REGISTRANT NAME(s) FOR BADGES:
SPECIAL NEEDS: o hearing impaired o visually impaired o mobility impaired o other
P AY M E N T I N F O R M AT I O N
CHECK # Payable to: Georgia Center for Nonprofits
CREDIT CARD o Visa o Mastercard Expires (mo/yr): CSC#**
CARD NUMBER:
AUTHORIZED CHARGE:
CARDHOLDER NAME: AUTHORIZED SIGNATURE:
** CSC (card security code) is the 3 or 4-digit number on the back of your card (usually in the signature field)
CLICK HERE TO Register NOW at GCN.org!

send YOUR Registration Form & PAYMENT TO:
EMAIL to summit@gcn.org | FAX to 404-521-0487 | MAIL to Nonprofit Summit c/o Georgia
Center for Nonprofits, 100 Peachtree Street NW, Suite 1500, Atlanta GA 30303
Questions? Please call us at 678-916-3000.
LOCATION & TRAVEL
2011 NONPROFIT SUMMIT
Georgia World Congress Center - Building A
285 International Blvd. NW, Atlanta, GA 30313
(404) 223-4000 | www.gwcc.com
Centrally located in the heart of downtown Atlanta, P U BL I C T R A N S P O R TAT I O N

the Georgia World Congress Center is easily MARTA, Atlanta’s public transportation system,
accessible from major Interstates and Hartsfield- provides a rail station located at the north end of the
Jackson Atlanta International Airport, and within airport, near baggage claim, and offers the quickest
walking distance of many hotels in the downtown and least expensive way to get to and from the
area. The GWCC campus is served by public airport to downtown Atlanta. Rates are $2 for a one-
transportation and airport shuttles, and offers way fare, including transfers.
ample secure parking.
Use the W-1 station (Dome/GWCC/Philips Arena/
HOTEL CNN Center) for the easiest access to Building A.
GCN has reserved a block of rooms at the Omni
Hotel at CNN Center for the reduced rate of $145 TA X I
per night. The Omni is located directly across from Flat Rate Fees from/to the Airport to the GWCC,
the Georgia World Congress Center Building A. or anywhere in downtown, are $30. Flat Rate Fees
Within Downtown are $8 for one person. There is a
Contact the Omni Hotel via this link $2 surcharge for each additional person.
to make your hotel reservation.
THE SUMMIT
I S I N BUILDING A
P arking
GWCC operates secure parking lots and decks for
guests. Lots are gated with an attendant on duty
during all event hours and patrolled by GWCC Public
Safety. A Courtesy Shuttle provides free shuttle
service between the parking areas and Building A.
Rates are $10 or less for all-day parking.
Building A is easily accessible from the RED parking

Deck (limited space) or the large GREEN parking lot.
[Driving directions are provided on the next page.]
AIRPORT SHUTTLE
The Atlanta Link is an exclusive shuttle
service to and from the Hartsfield-Jackson Atlanta
International Airport and Downtown, including the
Georgia World Congress Center. Rates are $16.50
RED GREEN MARTA
one way and $29 round trip. parking parking station
deck lot
Omni Hotel
at CNN Center
DIRECTIONS
FROM THE AIRPORT AND THE SOUTH:
Take I-75/85 North to Andrew Young Intl. Blvd. (Exit 248C) and turn LEFT onto Andrew Young Intl. Blvd. After you cross
Marietta Street, GWCC Building A will be on the right just past the Omni Hotel. The Red Parking Deck will be on your left
at the end of Andrew Young Intl. Blvd. The Green Lot is on Foundry Street. Turn RIGHT onto Marietta Street, and then
LEFT onto Foundry Street.
FROM THE NORTH:

Take I-75/85 South and exit directly onto Williams Street (Exit 249C). Turn RIGHT at the first stop light onto Ivan Allen Jr.
Blvd. Turn LEFT onto Marietta Street. To park in the Green Lot, turn RIGHT on Foundry Street. To park in the Red Deck,
continue on Marietta Street and turn RIGHT onto Andrew Young Intl. Blvd. The Red Deck will be on your left. GWCC
Building A will be on your right just past the Omni.
F R O M T H E W E S T:
Take I-20 East to Spring Street (Exit 56B). Turn LEFT onto Spring Street, LEFT onto Marietta Street, and LEFT onto Andrew
Young International Blvd. GWCC Building A will be on your right just past the Omni. The Red Parking Deck will be on your
left at the end of Andrew Young Intl. Blvd. To park in the Green Lot, stay on Marietta Street past Andrew Young Intl. Blvd.,
and turn LEFT onto Foundry Street.
F R O M T H E E A S T:
Take I-20 West to Spring Street (Exit
56B). Turn RIGHT onto Spring Street,
LEFT onto Marietta Street, and LEFT
onto Andrew Young Intl. Blvd. GWCC
Building A will be on your right just past
the Omni. The Red Parking Deck will be
on your left at the end of Andrew Young
Intl. Blvd. To park in the Green Lot, stay
on Marietta Street past Andrew Young
Intl. Blvd., and turn LEFT onto Foundry
Street.
C R E AT E A C U S T O M M A P !
Click here to create a customized

map with driving directions from your
location to GWCC.

Summit Info V7

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Summit Info V7

Hochgeladen von

Copyright:

Verfügbare Formate

20 th Annual NONPROFIT SUMMIT

THE PREMIER NONPROFIT EVENT

PRESENTING SPONSOR P L AT I N U M S P O N S O R GOLD SPONSOR

A merican M arketing A ssociation , A t l anta

A ssociation of F undraising P rofessiona l s , At l anta

C ounci l of V o l unteer A dministrators of M etro At l anta

G eorgia P l anned G iving C ounci l

S ociety for H uman R esource M anagement, A t l anta

U S D A R ura l D eve l opment G eorgia

P ast E x hi b itors iWave Information Systems

Carol Cone, Managing Director, Edelman

LEADERSHIP | presented by GCN RURAL ISSUES | presented by USDA

L L E A D E R S H I P T rack PRESENTEd by GCN

L Strategic Plans that Work

L Nonprofit Executive Coaching: A Panel Discussion

L Getting your Board Engaged

L Leadership M Marketing V Volunteers R Rural Issues A Advocacy

D Development T Technology H Human Resources S Strategy

D Becoming a Bankable Organization

D PG-13: Planned Giving Essentials

D Leading Up: Transformational Leadership for Nonprofit Managers and Fundraisers

L Leadership M Marketing V Volunteers R Rural Issues A Advocacy

D Development T Technology H Human Resources S Strategy

D Strategies at Work: Cultivating and Soliciting Major and Planned Gifts

D How to Work with Financial Professionals and Advisors

D Next Generation Philanthropy: Modern, Motivated and Intent on Impact

L Leadership M Marketing V Volunteers R Rural Issues A Advocacy

D Development T Technology H Human Resources S Strategy

H Motivating a Diverse Staff

H The Right Organizational Structure for You

H Using HR Metrics to Energize

L Leadership M Marketing V Volunteers R Rural Issues A Advocacy

D Development T Technology H Human Resources S Strategy

V Executive Insights on Volunteer Management

V Meet the Backyard Donors

V Mission IMPACT: Putting Partnerships to Work

L Leadership M Marketing V Volunteers R Rural Issues A Advocacy

D Development T Technology H Human Resources S Strategy

R Addressing Services Gaps in Rural Georgia

R Sustainable Solutions for Small Communities:

R Partnering for Rural Economic Development Success

L Leadership M Marketing V Volunteers R Rural Issues A Advocacy

D Development T Technology H Human Resources S Strategy

M Big Marketing Ideas on a Small Budget

M Developing Your High-Impact Messaging and Communication Plan

M How to Leverage the Raving Fans of your Nonprofit

L Leadership M Marketing V Volunteers R Rural Issues A Advocacy

D Development T Technology H Human Resources S Strategy

T Sorting through Technology Options and

T Changing the Technology Conversation

L Leadership M Marketing V Volunteers R Rural Issues A Advocacy

D Development T Technology H Human Resources S Strategy

Nonprofit Funding Roundtables: Discussions with Philanthropic and Community Leaders

• Arts, Culture & Humanities • Faith-based

NETWORKING RECEPTION & PRIZE DRAWING

2011 Legendary Philanthropist: Ann Cramer

REVOLUTIONS AWARDS LUNCHEON #regular ____ #vegetarian ____

REGISTRANT NAME(s) FOR BADGES:

SPECIAL NEEDS: o hearing impaired o visually impaired o mobility impaired o other

CLICK HERE TO Register NOW at GCN.org!

Centrally located in the heart of downtown Atlanta, P U BL I C T R A N S P O R TAT I O N

Building A is easily accessible from the RED parking

FROM THE NORTH:

REVOLUTIONS AWARDS LUNCHEON #regular #vegetarian