Making Wellness a Part of the Solution

with Fuel Up to Play 60: An In-school

Nutrition and Physical Activity Program

2011 KDA Annual Conference

Presented by Debra Sullivan, PhD, RD,
Orville Miller and Carri Flores

© 2011 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.
Permission is granted to health and nutrition professionals to © 2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the
reproduce for nonprofit educational purposes National Football League.
Dairy Farmers’ Commitment

The Miller
Family
Hutchinson,
Kansas

America’s dairy farmers have always cared about the legacy we

leave to our children. That’s why we’re joining to fight
a serious threat to their future.
 Dairy’s 10-Year Strategic Map
for Child Nutrition
Moment in
Time: •2nd Healthy
Child School Milk Schools • Houston
Nutrition Pilot Test Summit Summit
Strategy 2005 • Pilots
1999 2001 2003 - 2004 2008 2009

2000 2002 2007

NDC study •Chocolate Milk
associates milk Healthy Reformulation
with better Schools
•Low-fat Cheese
quality diets Summit
Research
2010 2011

USDA/Newsweek •Dietary
Partnerships Guidelines

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4
The Issue: Childhood Obesity

…this could be
the first Overweight
American Kids Often
generation Become
with a shorter Overweight
life expectancy Adults
than their
parents

It’s Serious, Today’s Youth are

But Overweight and
Solvable. Undernourished.

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The Solution: Begins with Schools

America’s
schools reach
30
55
over million
school
million kids lunches
a day, 180 served every
days a year1,2 day

Up to50%
Research shows that
good nutrition and
physical activity of daily
positively energy intake
affects academic consumed
achievement
at school3
1 National Center for Education Statistics. Digest of Education Statistics: 2009. http://nces.ed.gov/programs/digest/d09/ (Accessed October 4, 2010)
2 Education Commission of the States. Number of Instructional Days/Hours in the School Year: Updated June 2008.
http://www.ecs.org/clearinghouse/78/24/7824.pdf (Accessed October 4, 2010)
3 Children's Diets in the Mid-1990's: Dietary Intake and Its Relationship with School Meal Participation, USDA,

http://www.fns.usda.gov/ora/MENU/published/CNP/FILES/ChilDietsum.htm (Accessed Oct 4, 2010)

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 Health Business
Partners Partners
Guiding Principles Supported by
Leading Health Organizations

10
Fuel Up to Play 60 Goals

 Students are motivated to make better food choices –

such as fruits, vegetables, whole grains and low-fat and
fat-free dairy – and be more physically active before,
during and after school

 Schools have increased access to nutrient-rich foods and

sustained opportunities for physical activity

 Continually improve school environments and school

stakeholders are supportive of nutrient-rich foods and
physical activity

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What Makes Fuel Up to Play 60
Unique?

Massive Reach

A Comprehensive Approach

Youth Involved

Powerful Partners

Customization

National Issues, Local Solutions

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Your Fuel Up to Play 60 Tour
How the program is part of a student’s daily life

Students and
Program Advisors Program Advisors
Sign-up Identify
Get FREE opportunities
activation kit

Students and
Program Advisors
Plan healthy
eating
Physical activity
“plays”

Students
Spread the
word

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Your Fuel Up to Play 60 Tour
How the program is part of a student’s daily life

Students Students
Build excitement Engage, Implement and
Motivate Reward

Students
Eat more nutrient-rich
foods
60 minutes of physical
activity daily

Students and Program

Advisors
Share success
Continue to engage

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Helps Schools Achieve More
HealthierUS School Challenge

• USDA’s HealthierUS School

Challenge
– Healthy eating “plays” (taste
tests)
– Physical activity “plays”
– Resources for nutrition education
– Promotes meal participation and
nutrient-rich foods
District of Excellence

• School Nutrition Association’s District of

Excellence
– Operations: Taste test new healthy foods
– Marketing/Communications: Engage
students & staff
– Nutrition/Nutrition Education: Team
members part of wellness committee;
breakfast “plays” for healthy meals; school
Wellness Investigation tool

• Continuing Education Course for

Activating Fuel Up to Play 60
• Other Member Resources
Healthy Schools Program

• Alliance for a Healthier Generation’s

Healthy Schools Program
– Healthy eating “plays” (taste tests)
– Physical activity “plays”
– Resources for nutrition education
– Promotes meal participation and nutrient-rich
foods
President's Challenge

• President’s Council on Fitness,

Sports and Nutrition’s President’s
Challenge
– NFL and Fuel Up to Play 60
commitment to helping 200,000 kids
sign up for PALA
Kids Eat Right Initiative

• American Dietetic
Association/Foundation
- Mobilize registered dietitians nationwide
- Educate schools on healthy weight and
quality nutrition
- Support White House and Let's Move goals
It just takes teamwork.

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How You Can Join the Team
• Learn About the Program
– Go to FuelUpToPlay60.com
• Join the Movement
– Connect with Midwest Dairy Council
– Assist participating schools
• Get Involved
– Build relationships with key
stakeholders
– Share your expertise and provide
guidance and counsel
– Give a Fuel Up to Play 60 educational
presentation
 Additional Opportunities
• Be a resource to the Fuel Up to
Play 60 Program Advisor
– Participate in school events
– Provide nutrition or physical activity
expertise

• Help Schools Achieve More

– Investigate becoming a HealthierUS
School
– Participate in the Healthy Schools
Program, District of Excellence and
PALA
Fuel Up to Play 60 –
Celebrating Success
Fuel Up to Play 60 Highlights
Fuel Up to Play 60 –
Implementation Success Stories

Carri Flores
Physical Education Teacher
Wichita Public Schools

Fuel Up to Play 60
Program Advisor

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Fuel Up to Play 60 –
Wilbur Middle School

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Fuel Up to Play 60 –
Student Team Leads the Way

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Fuel Up to Play 60 –
Kickoff “Play” Highlights

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Fuel Up to Play 60 –
Healthy Eating “Play” Highlights

30
Fuel Up to Play 60 –
Physical Activity “Play” Highlights

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Fuel Up to Play 60 –
Community Highlights

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Fuel Up to Play 60 –
Rewards in Action

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 Get Started!

Ready to Fuel Up to Play 60?

• Visit FuelUptoPlay60.com
• Contact Midwest Dairy Council
MidwestDairy.com

©2011 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the
National Football League.