Make your business more profitable with the use

of E-commerce.
How you can change your business “decline stage” into “growth
stage”?
Abstract
With the use of traditional business tools a business go through into four major
steps that are Introduction, Growth, Maturity and decline. If we continuously use
traditional business process and doesn’t use new technologies and new business
tools after sometime we would be probably in a position to close our business on
the other hand if we use new business technique like E-commerce we can increase
our customer and giving them more services and value ultimately increase our
profit that will even change our decline business into a growth business.
Understanding of this concept will help entrepreneur to restructure of their
business to increase of their customer and profit.
More studies have done on this topic but all those studies are more complex and
not understandable by the less educated and professionals entrepreneur like
Pakistani entrepreneur. This study is aim to more simple for less educated and less
professionals’ entrepreneur that they can understand and make their business more
profitable.

Table of Contents

1. Introduction

Introduction
The use of electronic commerce into a business organization is having
profitable effects on business. As we increase electronic commerce we can
increase our customer and giving them more services and value ultimately increase
our profit. The way of competition are being re-written and redefined as the
technological revolution continues, particularly in the area of world-wide
commerce.
Electronic commerce should not be considered as an I.T. project. Electronic
commerce projects must be considered with the firm's strategic plans. E commerce
has a relation with the business strategies like value added, differentiation, cost
leadership, focus, and business growth strategies.
As we know that the number of internet user increasing and online buyer also
increasing we can use this fact to increase our business.
E commerce success depends on identifying the customer the customer needs and
wants and their specific needs in a simple and friendly manner and making it easy
for them to make some transactions with you.
Ms. Seybold 8-step process or grid that she used to describe the critical
success factors in creating an internet presence. These steps are as follows:
1. Target the right customers
2. Own the customers total experience
3. Streamline business processes that impact the customer
 4. Provide a 360° view of the customer relationship
5. Let customers help themselves
6. Help customers do their jobs
7. Deliver personalized service
8. Foster community (Patricia B. Seybold)

Background
For many businesses, electronic commerce means using the Internet as a
distribution channel to market and sell goods and services to the consumer. This
narrow definition really defines only Internet commerce. Electronic commerce is
much broader in what it encompasses. According to Malcolm Frank, V. P.
Marketing, Cambridge
Technology Partners, electronic commerce is the electronic exchange of
information, goods, services, and payments and includes the creation and
maintenance of Web-based relations.4 Therefore, E.C. includes, but is not limited
to, the Internet, intranets, extranets, electronic data interchange (EDI), and others.
Examples of electronic commerce include transaction processing with electronic
payment, coordination with business partners such as inventory management,
customer self-service such as tracking order status and researching problem
resolution, and using a corporate intranet for ubiquitous information distribution.
(Ann L. Fruhling & Lester A. Digman)

Objectives and Aim

I have seen and read so many journals, research papers, books and images on this topic
those are complete description complete research but at the same time those are also
lengthy and complex as am a student of Master of Business Administration sometime I
also can’t understand those journals, research papers, books until I read several times.
When I can’t understand there are also so many entrepreneurs that are less educated how
they can understand complex and lengthy research. To overcome this problem when I
was early in this curse I was decided that I make more precisely research that will be
easily understandable by the lees educated entrepreneur that they can understand the
importance of E commerce and use E commerce as a business tool to increase their
business as well as profit and go to globally and compete with multinational organization
and their entrepreneurs, prove them We are Pakistani and we are not easy to compete.
Research approach
Our study aim is to compete our less educated entrepreneurs globally so I concerned
with globally internet users and buyer not only in Pakistan.
Our research is based on quantitative facts and figured that are derived from some
meaningful sources that are easily available that every person can use and concerned with
that data. Our research is based on secondary data that is available on different sources
and sites. I have collect this data work on it and make it in a report form that is very
simple form and understandable by everyone. There is not use of qualitative data.