Beruflich Dokumente
Kultur Dokumente
MISSION-VISION
The mass media committee is a standing committee of the University Student Council.
As such, even the USC Constitution, ratified by all the students of the University, recognizes the
need for the committee which serves as the liaison between the Council and the University as
regards the former’s need to publicize its activities, campaigns, struggles, services, statements
and other issuances.
The proponent sees the Mass Media Committee (MMC) as the USC’s public relations
committee. It is imperative that the Committee utilizes its existing machinery and long-standing
medium (The Oblation), as well as spearhead new endeavors to expand the way it reaches its
target audience (broadcast, online, wall news, etc).
The MMC is also a campaign center. With the bombardment of issues to the media –
journalist-killings, publication suppressions, campus journalist harassments – the MMC owes it
to the UP Community and the people to stand as a vanguard and paragon of press freedom, as
an advocate of nationalist and critical campus publications, and as a victor of the rights of
journalists to be secured in their heroic field.
The proponent also recognizes that mass media, from its genesis up to its digital age
now, has always rooted itself to the development of society. With the mainstream media
focusing on market-driven, profit-oriented programs, sellable angles or subjects, or its failure to
partially look into all sides of stories because of the need to advertise or be in favor of the
elitists, the MMC can serve as an alternative medium for news, opinions and other editorial
contents to be truly nationalist, scientific and mass-oriented.
COMMITTEE STRUCTURE
c. DOCUMENTATION HEAD
-Document the project implementations of the USC and keep a record of them.
d. BROADCAST LIAISON
-Know in detail the issues being handled or the projects to be implemented by
the USC so it can be smoothly relayed to its constituents.
-Always ready with inquiries addressed to the USC.
-Send media advisory and release press statements.
PLAN OF ACTION
My shirt, My Support Statement
a. Venue: FA area
b. Date: June 2011
c. Tie-ups: Artwork, Team Manila, Bench, Unibersidad
d. Objectives:
i. To give venue to students for them to showcase not just their talent in shirt
designing but their talent in making hard-line nationalistic shirt statements as
well.
ii. To help Ways and Means Committee search for the shirt design that could be
very much marketable.
iii. To promote greater Philippine patriotism through customized shirt designs.
iv. To make shirt statements that would make an impact not just to students
but to clothing companies as well.
Since most of the films being sent as entries to Cinemalaya Film Festival reflect
national issues, it is but imperative for the MMC to grab this opportunity to tie-up with
UP Cineastes’ Studio in making a particular fund-generating project to heighten
campaigns to eradicate culture of impunity. The MMC can make t-shirts particularly
related to national issues, with the purpose of not popularizing it, but to offer solutions
through creative means.
UNIVERSITY STUDENT COUNCIL 2011-2012
MASS MEDIA COMMITTEE PROPOSAL
Cinemalaya goes UP 7.
Special Forums:
a. Mass Media and Gender Sensitivity
a. Day 1: September 6, 2011
b. Venue: 4th floor of Palma Hall
c. Tie-ups: Film-makers, MTRCB officials, Gender Sensitivity Writers and
Speakers, Alliance of Young Nurse Leaders and Advocates, UN Youth
Advisory Panel.
d. Objectives:
i. To show to the public the relation of Mass Media to gender
sensitivity.
UNIVERSITY STUDENT COUNCIL 2011-2012
MASS MEDIA COMMITTEE PROPOSAL
ii. To let the students know the actions being done by authorities
in order to heighten gender sensitivity campaigns.
iii. To gather ideal projects from known gender sensitivity
advocates and adopt them in the university.
iv. To be able to tie-up with the Gender Committee.
The Mass Media Committee will invite speakers from the indicated
partner organizations to impart their expertise on gender-sensitive matters.
Since gender issues are still rampant in the university and existent in “spotlight”
news of media, it would be helpful if the Mass Media Committee will hold a
forum that would aim to inform and create awareness among students or people
in general about gender sensitivity. Films, researches and projects will hopefully
be presented in the forum. This will be held for UP students, faculty and office
staff. For outsiders, fees will/might be collected (still to be decided upon).
The Mass Media Committee sees that mass media, indeed, has a key role
in information dissemination not just of campus issues but also of international
ones. The alarming problem with our world environment is, of course, one of
these. So in order to let the students feel the sense of urgency to act on
environmental degradation and destruction, the Mass Media Committee
UNIVERSITY STUDENT COUNCIL 2011-2012
MASS MEDIA COMMITTEE PROPOSAL
proposes this forum about environment and how media can help on awakening
the senses of people to take action.
The main theme that has to be reflected by the photo entries should be
how mass media reflects national issues like right for health services, prevalent
political persecutions, extra judicial killings, assertion of right for security, state
terrorism, etc. Just like in other photo contests, adobe photoshop editing is not
allowed and the photo should be originally taken by the entry sender.
Judges would come from Film 110 professors in UP Film Institute and
photo journalists from prestigious newspaper companies like Inquirer and
Manila Bulletin.
Outsiders:
The colleges should make a strong one-line statement giving their stand on mass media-
related issues like culture of impunity, plagiarism, envelopmental journalism, extra judicial
killings, etc. This is to clinch support (for College of Mass Communication) from the different
colleges to greatly intensify the campaign. Apart from that, the visual effect of the Lamp Post
Banners will help the students feel or sense the Mass Media Awareness atmosphere in the
university.
c. Objectives:
i. To know the utmost unheard concerns of UP students in their respective
colleges.
ii. To be able to reach distant colleges and create, for them, a direct link to
the USC.
The Mass Media Committee will reach out to the colleges in order to know their
concerns in academics, facilities, policies, etc. This could also be a way to relay special cases
that other committees in the USC can attend to. Once all the concerns be gathered, the Mass
Media Committee will make a general report and will forward it to the Student Regent Office or
straight to the Chancellor’s office.
UNIVERSITY STUDENT COUNCIL 2011-2012
MASS MEDIA COMMITTEE PROPOSAL
Faceboard ni Isko at Iska
Every week, the Mass Media Committee will put manila papers or designed cartolinas
on bulletin boards of the Palma Hall. This will serve as the students’ Free Expression Boards - a
means to ask their opinion on issues that concern not just them but also the country. To engage
the students in giving their sides on issues, the Free Expression Boards will come in the form of
a popular social networking site Facebook (or others, upon suggestions). The manila papers will
be gathered after a week then will be published in The Oblation and the USC website.
USC Website
The existing USC website will be innovated to be more user-friendly and of greater
accessibility to all USC members. The website will include The Online Oblation, minutes of the
USC’s General Assemblies, statements of the USC regarding on-and-off campus issues, photo
and video footages of events, links to the USC’s social networking site accounts, and the USC
projects with full details. It will also have links to various websites of the UP Administration
(with the help of UP System Information Office), and other sites relevant to access news and
issues. As feedback mechanism, the Mass Media Committee will include a feature in the USC
Website where students can send their comments or suggestions to the USC through a channel
in a form of personalized email address. The Mass Media Committee will ensure that issues
addressed to particular committees or officers of the USC will be properly relayed to them for
immediate, proper action.
The MMC will also make an online library linked to the website to give venue for
students who are interested or willing to share academic and non-academic soft copies of
documents which could be relevant to the issues and studies of students in general. Interested
UNIVERSITY STUDENT COUNCIL 2011-2012
MASS MEDIA COMMITTEE PROPOSAL
writers should send their articles to the USC customized email address to undergo screening
and lay-outing before online publication. Organizations in the university may also tie-up with
the USC in publicizing their events by posting teasers in the website. Other services offered by
different committees constituting the USC will also be available through the website.
The Oblation
The MMC will ensure that the Oblation will be released monthly, and as such, secure it’s
funding early on. The Oblation will serve to publish attendance, relevant news on the stances
and other activities of the Council, as well as relevant University and National issues. The Mass
Media Committee aims to release The Oblation every month or at the very least, once every
two months.
The Oblation will also issue a PRESS ID to its editorial board members. The articles will be
screened by the Mass Media Committee Head since he/she is its Editor-in Chief. The Committee
Head will then announce through yahoo groups the content of each The Oblation issue to
provide venue for the USC members to suggest on its content’s betterment.
Sections: Happenings in the USC, articles about issues concerning the nation and the
university, side of the students on issues, articles by the USC Chairperson and the USC Vice
Chairperson (optional), writers from different colleges, polls, etc.