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The mission
Vision
They have integrated the 4 P’s that is, Product, Place, Price and
Promotion into their
marketing strategy so soundly that it virtually ensures that this age old
company will
continue to reign over the fabric sector for years to come. This case study
explores not just Raymond’s association with the 4 P’s of marketing but
contrasts it with the strategies implemented by its biggest competitors.
BOARD OF DIRECTORS
Fibre
Fabrics Pro
MANUFACTURING FACILITIES – FABRICS
Proces
Fabrics ses Location
Combin Thane – Nil (closed since Dec
g 09)
Spinnin
g Chindwara – 14 mmpa
Weavin
g Vapi – 14 mmpa
Finishi
Worsted Fabric ng Jalgaon – 3 mmpa
Weavin
g
High Value Cotton Shirting Finishin
Fabric g Kolhapur
Spinnin
g
Dyeing
Weavin
g
Finishin
Denim Fabric g Yavatmal, India