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Do You Yahoo by Stephanie Sarah leah Gross  
 

Tags: social media, Twitter, Facebook,

last edited by Stephanie L. Gross 5 months, 1 week ago Page history networking, librarians, Delicious, LibraryThing,

Mashable, LinkedIn, applications, widgets,

 

Do You Yahoo by Stephanie (Sarah Leah)

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classroom, college, trending, learning, SEO

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Do You Yahoo by Stephanie (Sarah Leah)

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By STEPHANIE (SARA LEAH) GROSS
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Acquisitions for Jewish Elementary School Librarie
A couple of weeks ago, I was asked by AJL President Suzie Dubin to write a short article on social
media for the benefit of the not-yet-inducted. I smiled to myself as I pondered various reactions, often negative, Acquisitions for Jewish High School Libraries
of the often leery, obsession with seeing oneself on the web. In truth, I have encountered techies who seem to
Acquisitions for RAS Libraries
proselytize the necessity to adopt a public profile: “You’re not saved unless you tweet on Twitter, friend on
Facebook, or post your resume on LinkedIn.” Actually, I hope here to convince colleagues that taking a measured Acquisitions for Synagogue and Center Libraries
approach to social media is the best practice. Automation for Jewish School Libraries
I was never big on herd mentality, although there is much to be said for “wisdom of the crowds.” (In
fact, the custom of labeling blog entries with tags is one apt example of folksonomies.) Social media has Automation for RAS Libraries

definitely been a boon to marketing and entrepreneurs. Information specialists may also adopt various presences A t ti f S dC t Lib i
on the web, provided that the intention is founded on solid professional use to instruct, build community, and Pages Files options

promote the respective institution.  

As of today, we are still very much in a beta stage with little or no formal guidelines even from our SideBar  

professional associations. We knew what to do in the 20th century, but now in this millennium we are struggling This is your Sidebar, which you can edit like any
to come to terms with the exponential metamorphosis of library use, information gathering, dissemination, even other page in your workspace.
employment. There are benefits to elevator talk, staff lunches, or enhancement of attractive flyers through various  
electronic avenues. This Sidebar appears everywhere on your workspace.
Add to it whatever you like -- a navigation section, a
A librarian’s knowledge of what makes a good website is becoming a vital plus in the profession. No
link to your favorite web sites, or anything else. 
longer does he or she need to know computer code to critique the synagogue’s homepage, suggest applications
such as a slideshow, install an online catalog widget, or link to Facebook. Moreover, many librarians who are
Recent Activity  
communication-savvy will thrill to find that they can post rudimentary blogs that are aesthetic, meaningful and
productive. Automation for Jewish School Libraries
edited by Joyce Levine
I began NY Librarians Meetup on Blogger about nine months ago. Since then, I’ve begun following
other bloggers and some have followed us. The purpose of our blog was not to highlight one particular library or
Automation for Jewish School Libraries
librarian – rather, to provide members with visibility while covering a wide array of issues germane to new
edited by Joyce Levine
librarians and library students. Topics have included library tours, conferences, and workshops, as well as
internships, library trends and technology. My hope in this article is to both encourage and promote use of social Automation for Synagogue and Center Li…
media to achieve our goals in tandem with the mission of AJL.  Close to home, President Suzie Dubin has created edited by Joyce Levine
a lovely blog People of the Books for AJL and Heidi Estrin continues to inform and entertain us with her Book of
Life podcasts. Acquisitions for Synagogue and Center Li…
            I would like to just briefly pause in the short time remaining to list and critique (and yes, recommend) a edited by Diane Romm

few of the most pertinent sites.

Acquisitions for Jewish High School Libra…
LibraryThing: Social cataloging web application for storing and sharing personal library catalogs and book lists.
edited by Diane Romm
Facebook: Social utility that connects people with friends and others who work, study and live around them.
Applications such as weRead and GoodReads are quite conducive to sharing resources and opinions among Acquisitions for Jewish Elementary Scho…
discussion books members. LibGuides, online pathfinders, are very popular among academic librarians. Privacy edited by Diane Romm
settings are flexible and lists may be devised to organize usernames (“friends” in FB) into various categories, e.g.
patrons, staff, clergy. Where mobile reference is available, IM (instant messaging) widgets such as Meebo may be Acquisitions for Jewish Elementary Scho…
installed. edited by Diane Romm

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The AJL Wiki / Do You Yahoo by Stephanie Sarah leah Gross

Twitter: Microblog. Short headlines, such as upcoming library events, may be posted to the internet. These
More activity...
“Tweets” may have a hyperlink to further information to other sites, often a library homepage. URL shorteners
such as tinyurl and bit.ly may be utilized to decrease the number of characters in the Twitter string (140 total).  
Bit.ly allows for tracking, a handy mechanism to support patron usage. News headlines are often “pushed” to the
“net” via tweets or even re-tweeted. Twitter now has a list feature by which these postings may be indexed and
searched. Hashtags (#) before a label may designate a particular event. Perhaps #AJL10 will be used for our
upcoming conference in Seattle. Twitter aficionados also enjoy using TweetGrid for Twitter parties and Twitter
Conference.
Friendfeed: Venue for posting web gleanings. It’s much like Facebook, but to my mind far tamer. 
Delicious: Social bookmarking site. Rather than simply save the link to your “favorites,” why not share it with
colleagues? There is an option to keep posts private.  The use of tags and bundles facilitates a rudimentary
organization of saved material. On most sites, it is possible to form or join a group – e.g., strictly for librarians --
but there are also groups focused on Israel, parenting, instruction, and so forth.
 
Before establishing a social media presence on the web:
 
1.         Follow “the rules.” If your institution has a social media policy, do follow it. You may suggest emendations
or compose your own guidelines for approval, but by all means follow best practices such as the Title 17
Copyright Act, intellectual property rights of others, and in general the right to others’ privacy. Many
individuals do not wish their names published, photos posted, and so forth. While for our SSC members
social media is crucial to building communities and outreach, I witness daily the gamut of personal
preferences and attitudes even young people have towards the internet, security and privacy.
 
2.         Have some goals in mind. Study the site you wish to utilize just as you would a database. Know how it
works, what the terms of service are, what your liabilities are, and what the value of such an online
venue might be. There are some nice sites for homemade videos, for example Vimeo. 
 
3.         Bring out your most prized pieces of PR, e.g. flyers, library guides, newsletters, even vertical file
ephemera. Consider how making this material available on the web can enhance your visibility and
usefulness to your clientele. Then review the social media mentioned above and the resources below.
Your decision will be far easier when you know what you want to accomplish. If you have friends and
contacts on Facebook, etc. tap them for opinions and recommendations. Look for comparable institutions
that are already using the internet and evaluate how their sites or applications support your institution’s
goals.
 
Good luck!!  Remember to share your insights with your fellow members on Hasafran listserv, user groups, AJL
blog, and regional homepages, e.g. AJL-NYMA.
 
NEWS FLASH:  On March 13th, 2010, two Web2.0 mavens, John Blyberg & Meredith Farkas presented a
thought-provoking webinar on the appropriate use and considerations of building and sustaining an online library
presence. ALA Techsource Webinar:  20.0 Building the Participatory Library.  Problems addressed are inactive
library blogs, lifeless virtual library communities, and out-of-date Facebook pages.   
 
 
Resources:
Jacob Richman (various)
 
Jacob Richman's Training - Seminars - Social Media
 
Jacob Richman's Hot Sites - Social Media Articles and Videos
 
Netiquette:  Etiquette on the internet.  See:  The Core Rules of Netiquette excerpted from the book Netiquette by
Virginia Shea. Click on each rule for elaboration. (See former link for review by Howard Rheingold.)
 
The Tech Set edited by Ellyssa Kroski Neal-Schuman 2010 (request exam copy)
 
Web 2.0 for Librarians and Information Professionals  edited by Ellyssa Kroski. Neal-Schuman 2008
 
Social Software in Libraries: Building Collaboration, Communication, and Community Online
[Illustrated] by Meredith G. Farkas Information Today March 2007
 

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The AJL Wiki / Do You Yahoo by Stephanie Sarah leah Gross

(tags - screencasting software, librarian bloggers, social software tools, social bookmark manager,
library blogs, social bookmarking system, social software applications, virtual reference services,
patrons online, social networking software, subject blogs, most wikis, gaming programs, social
bookmarking sites, mobile revolution, bookmarking service, handheld users, bookmark managers,
other online communities, reference assistance, younger patrons, virtual reference desk, blog
software, wiki software, blog posts [from Amazon website retrieved January 30, 2010)
 
Other Social Media Sites of Interest:
 
Association of Jewish Libraries Wiki created by Diane Romm & Joyce Levine of the AJL Technology
Committee. The wiki is a collaborative website for librarians and support staff comprised of links and
resources supported by PBWorks.
 
Connect.ala.org, Official ALA forum for a wide variety of topics. AJL is now an affiliate. Use this space
to connect with other information professionals.
 
Diigo :  A powerful research tool and knowledge sharing network.  Recommended for educators.
 
Digsby: Widget for aggregating email, social media, and IM (instant messaging). Useful for mobile
reference.
 
Facebook: See Jennifer Freer – Reference Librarian for exemplary use as professional page.  See
AJL on Facebook for use in outreach, publicizing events, sharing resources.
 
The Facebook Guidebook by Mashable.
 
Faviki :  A social bookmarking tool that lets you use Wikipedia concepts as tags.
 
Flickr: Photosharing site. See AJL Group.
 
LinkedIn: Professional network service. See Association of Jewish Libraries Group
 
Posterous: Microblog, primarily for mobile computing. See AJL Convention 2009 blog.
 
Mashable: Blog specializing in social media & IT.
 
Retaggr:  Digital social media card.  See Stephanie’s card.
 
Scribd:  Scribd is a social publishing site, where tens of millions of people share original writings and
documents. "Scribd's vision is to liberate the written word."
 
SecondLife :  A free 3D virtual world where users can socialize, connect and create using free voice
and text chat.
 
Skype:  Skype is a software application that allows users to make voice calls over the Internet.  For a
free tutorial, see:  http://www.edtechteacher.org/skypetutorial.html
 
Slideshare.net [PowerPoint, simulcasts, and PDF portfolios] (see presentation by Stephanie (Sara
Leah) Gross on social networking for librarians).  See also AuthorSTREAM (A platform for sharing
PowerPoint presentations on the Internet. Allows users to download presentations as video.)
 
Squidoo is the popular publishing platform and community for creating guides ("lenses") on topics of
interest.  Recommended for libraries.
 
YouTube:  YouTube is a video-sharing website on which users can upload, share, and view videos.
 
Zemanta  Content suggestion engine for blogging (pictures, tags, & links).  Zemanta is available as a
Firefox and Internet Explorer extension and plugins for Wordpress, Blogger, TypePad, Ning, MySpace,
LiveJournal, MovableType, Tumblr, Drupal and Joomla.  (Wikipedia).
 
Cool picks, current literature, and helpful hints [A work in progress]:
 

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8 Easy Twitter Monitoring Ideas by Cindy King.  The Social Media Examiner March 8, 2010. 
10 Technology ideas your library can implement next week by Ellyssa Kroski.  American Libraries
Magazine.  February 17, 2010.
 
 
3 Ways Educators are embracing social technology by Greg Ferenstein.  Mashable:  The Social Media
Guide.  January 10, 2010.
 
 
4 Steps for Managing Social Media Attention by Soren Gordhamer.  Mashable:  The Social Media
Guide.  February 17, 2010.
 
5 Easy Steps to Creating Reusable Social Content by Jay Baer. Social Media Examiner March 18, 2010.
 
After frustrations in Second life,  colleges look to new virtual worlds by Jeffrey R. Young  The Chronicle
of Higher Education:  Technology.  February 14, 2010.
 
The Basics of Social Media Policies and Guidelines  by Amber Naslund.  Radian6.  Wednesday, August
18, 2010
 
Facebook Apps for Education by Interactyx.com
 
A framework for social learning in the enterprise  by Harold Jarche, Internet Time Alliance.
 
HOW TO: Deal With Negative Feedback in Social Media by Josh Catone.  Mashable:  The Social Media
Guide.  February 21, 2010.
 
HOW TO:  Integrate Facebook, Twitter and Buzz into your Gmail by Ben Parr.  Mashable:  The Social
Media Guide.  February 12, 2010.
 
How Twitter in the Classroom is Boosting Student Engagement  by Greg Ferenstein.  Mashable:  The
Social Media Guide.  March 1, 2010.  [Read comments in trackback, especially those with practical
suggestions.]
 
Learning Tools Directory  by Centre for Learning & Performance Technologies (C4LPT)
 
Professional Social Networking by Nicholas Lamphere  October 4, 2010 on Prezi.com. (Also an
excellent introduction to Prezi as open-sourceware alternative to Microsoft's PowerPoint.)
 
Social Learning Handbook by Jane Hart.  See also her site:  Centre for Learning & Performance
Technologies
 
Social Media Parenting:  Raising the digital generation by Matt Silverman.  Mashable:  The Social Media
Guide.  March 13, 2010.
 
The CMO’s Guide to the Social Landscape  by Drew McLellan.  Ranks 10 top social media sites
according to customer communication, brand exposure, traffic to your site and search engine
optimization (SEO).
 
Teaching with Web 2.0 by the EdTech Teacher (Tom Daccord).  This website has excellent sources for
teaching with technology.
 
The Science of Building Trust With Social Media by Greg Ferenstein.  Mashable:  The Social Media
Guide.  February 24, 2010.
 
The State of Social Learning Today and Some Thoughts for the Future of L&D in 2010 by Jane Hart,
Centre for Learning & Performance Technologies and Internet Time Alliance.  Released: 1 January
2010, Updated: 16 August 2010.
 
The Twitter Experiment - UT Dallas by Dr. Monica Rankin.  Educators find that Twitter is an effective
way to broaden participation in lecture.  See also : Dr. Rankin's Twitter Experiment - Intro video. [Read
trackback for feedback.  Google Wave & Google Buzz are discussed.]

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Treasuring Twitter By Marieke Guy September 2010.  Includes great tips for archiving Tweets and
getting the most out of this service. [via FUMSI]
 
Why banning social media often backfires  by Greg Ferenstein.  Mashable:  The Social Media Guide. 
April 13, 2010.
 
YU (Yeshiva University) Social Media Hub:  "A resource that explains how the University is utilizing all
the new social media channels to broadcast [their] news, events, academic excellence and other
accomplishments." Visitors to the site can familiarize themselves with sites like Twitter and Facebook,
view photos and videos from YU's current events and subscribe to their news alerts.
 
 
Mark your calendars:  Conference and Conventions about Social Media
 
[Author's note:  Past events are left visible, as many may reoccur in 2011. Moreover, past
proceedings are often available on demand, e.g. Educause.]
 
March 2010
 
Web 2.0, Social Networking & Libraries Conference 2010 [Third Annual Conference]
 
When:  Tuesday, March 16, 2010, 8:15AM - 4:00PM
Where:  School of International and Public Affairs, Columbia University
Kellogg Center, 15th Floor, 420 West 118th Street,
between Amsterdam Avenue and Morningside Drive, New York City.
 
How Libraries Are Exploiting Web 2.0 and Social Networking
to Improve Service to Library Users —and What It Means for Libraries, Library Users, and You Including
Ways to Better Serve Your Own Library Users with Twitter, Facebook, MySpace, Web 2.0, OPAC and Web
Site Enhancements, and more
 
Sponsored by:
ILIAC
(The International Library Information and Analytic Center;
Offices in Moscow and Washington D.C.);
The Harriman Institute and Columbia University Libraries; and
The U*N*A*B*A*S*H*E*D TM Librarian,
the 'how I run my library good' SM letter
(Sponsor & Conference Organizer)
 
April-May 2010
 
Wisdom 2.0 Summit
 
The event brings together executives from Google, Facebook, and Twitter, along with Zen teachers
and others, for a unique gathering to discover how we can both find greater balance with, and more
successfully use, the great technologies of our age.
 
Hosted by Soren Gordhamer
 
When:  April 30-May 1, 2010
Where:  Computer History Museum, Silicone Valley, CA
 
July 2010
 
Association of Jewish Libraries Annual Conference, 
 
When:  July 4th-7th, 2010
Where:  Seattle, WA
(See esp. Monday, July 5 th)

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The AJL Wiki / Do You Yahoo by Stephanie Sarah leah Gross

 
Session 1 (8:30-10:00) AJL and Social Media [Heidi Estrin & Diane Romm]
Session 3 (1:45-3:15)  Hands on Social Web [Sheryl Stahl @Seattle Public Library] 
 
Upcoming:  Marriott Montréal Château Champlain in Montréal, Québec, from June 19 to 22, 2011.
 
October 2010
Internet Librarian International 2010
 
When:  October 14 th & 15 th 2010
           Workshops October 13th
Where:  Novotel London West, London, UK
 
EDUCAUSE 2010 Annual Conference (EDUCAUSE10) October 12–15, 2010. Anaheim, California. 
EDUCAUSE is a nonprofit association whose mission is to advance higher education by promoting the
intelligent use of information technology.
 
Internet Librarian 2010
 
When:  October 25 – 27, 2010
Where:  Monterey Conference Center, Monterey, CA
 
 
 
 

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