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E D U C A T I O N
2007-‐Present
The
University
of
Texas
at
Austin
M.A.
Advertising
B.S.
Advertising:
Texas
Media
/
Interactive
Sequence
McCombs
Business
Foundations
Program
Expected
Date
of
Graduation:
May
2011
A D V E R T I S I N G :
A C A D E M I C
P R O J E C T S
Media
-‐
Client:
TimeGate
Studios
(Section
8)
Spring
2010
• Worked
with
a
team
of
five
people
to
prepare
a
Media
Deck
outlining
video
game
developer
Timegate
Studio’s
launch
of
its
new
franchise
Section
8
on
the
Playstation
3
platform
• Project
included:
segmenting
the
target
audience
using
psychographic
analysis,
providing
a
thorough
review
of
the
video
game
market,
conducting
extensive
primary
and
secondary
research
of
the
target
audience,
and
generating
a
comprehensive
media
strategy
utilizing
a
mixture
of
traditional
and
non-‐
traditional
media,
including
Twitter,
Facebook
Pages,
In-‐flight
gaming,
and
a
YouTube
Video
contest.
• Chosen
by
the
client
as
the
winning
team
for
Timegate
Studio’s
Section
8
campaign.
• Named
Most
Valuable
Presenter.
Media
-‐
Client:
ING
Spring
2010
• Worked
with
a
team
of
five
to
develop
a
report
encompassing
a
complete
profile
of
ING
and
its
subsidiaries
along
with
economic
data
in
order
to
recommend
a
course
of
action
for
ING’s
upcoming
advertising
campaign.
• Project
included:
In-‐depth
research
into
the
ING
Group
and
the
financial
market,
analysis
of
previous
campaign
efforts
by
ING,
and
development
of
a
recommendation
for
future
advertising
and
media
expenditures.
• Chosen
as
the
winning
team.
Media
–
Client:
Steven
Seagal
Lawman
–
A&E
TV
Spring
2010
• Created
a
Media
Plan
in
conjunction
with
Horizon
Media
for
the
A&E
television
network’s
season
two
premier
of
Steven
Seagal’s
Lawman.
• Project
included:
Outlining
and
scheduling
a
national
media
plan,
analysis
of
major
media
markets
in
the
United
States,
segmenting
of
the
national
television
audience
into
specific
demographics,
and
preparing
a
media
strategy
encompassing
both
traditional
and
non-‐traditional
media
placements,
including
an
integrated
Twitter
and
Foursquare
contest
and
a
mobile
messaging
contest.
A C T I V I T I E S
Communication
Council
Fall
2007
-‐
Present
College
of
Communication
Student
Government
Served
on
the
Student
-‐
Faculty
Committee
Served
on
the
Funding
Committee