Beruflich Dokumente
Kultur Dokumente
heropportunity 3
herimpact 11
How HERproject Works 12
Case Studies 16
Challenges and Lessons 26
herfuture 29
Join HERproject 30
Call to Action 32
HERproject started more than three years ago with trust and generosity by way of the
David and Lucile Packard Foundation in the San Francisco Bay Area. From a seminal
research report on the health challenges faced by women factory workers to an
initiative active in Asia, the Middle East, and North America, HERproject illustrates the
vital role companies can play in advancing women’s health.
Companies play another critical role: supporting pilot initiatives that prove why investing
in women has such a positive return on investment (ROI). With the unfailing support of
our partners at the Extending Service Delivery project in Washington, D.C., and funding
from the Levi Strauss Foundation, BSR continues to implement ROI studies in a handful
of factories in support of this effort.
By reinforcing the point that investing in women’s health enhances worker productivity,
reduces absenteeism, and lowers turnover, BSR is attracting company participants
that might not otherwise have participated. This underscores the notion that innovation
comes in many sizes and shapes, including nontraditional partnerships like HERproject
that link brands, factory managers, and local NGOs.
Looking ahead, we are excited about the HERproject expansion into new focus
countries, most notably Bangladesh, and outside of the factory setting. A generous
investment in HERproject expansion from the Swedish International Development
Cooperation Agency (Sida) will enable growth outside of our existing focus countries
(China, Egypt, India, Pakistan, and Vietnam) and into the farm setting in eastern Africa.
CHAD BOLICK
BSR Director, Partnership Development
Gazipur, Bangladesh
Bangalore, India
Women invest in the future.
“When given an opportunity The Nike Foundation famously coined the term “the girl effect”: Invest in a girl’s
to participate, girls are a education and help her start a small business, and you lift up her family, her
community, her country, and eventually, the world.
powerful force for social and
economic change.” In factories and fields throughout the developing world, young women are supporting
the livelihoods of their families and communities by working in global supply chains of
MARK PARKER, PRESIDENT AND CEO OF
NIKE, INC., WORLD ECONOMIC FORUM 2009
multinational companies. Women represent roughly 80 percent of the global workforce
in garment manufacturing, and a large percentage of workers in other manufacturing
sectors, such as home goods and electronics. Women also make up significant
percentages of the workforce in horticulture, agriculture, and food processing.
While providing crucial inputs to global supply chains, these jobs also create
opportunities for poverty alleviation and women’s empowerment. In their book
Half the Sky: Turning Oppression into Opportunities for Women Worldwide,
Pulitzer Prize-winning journalists Nicholas Kristof and Sheryl WuDunn advocate for
the expansion of manufacturing in poor countries in Africa and the Middle East as
a means of socio-economic development and promoting gender equity through
widespread employment of women.
With their own income, women are more likely invest in the education, nutrition, and
health of their children, helping to break the cycle of poverty. Women are also more
likely to save and contribute to broader livelihood improvements in their community,
creating better opportunities for future generations.
Companies are realizing the potential of investments in women, too. A 2010 McKinsey
study, “The Business of Empowering Women”, found that among companies who
invest in programs targeting women in developing countries, 34 percent have measured
improved profits and an additional 38 percent anticipate similar improvements.
“We’re huge believers While development dollars devoted to women and women’s health in particular remain “Women workers in the Female factory workers represent a vulnerable population. Many female workers are
in manufacturing, because low, NGOs and governments alike are investing in and implementing programs to developing world are often young and undereducated migrants who move from rural areas to cities for jobs. Some
promote women’s equality, support girl’s education, and improve critical health services move with their families and are supporting husbands and children. Others move by
it tends to be a large reluctant and uncomfortable
in developing countries. But it is economic empowerment—through job creation in themselves and live in dormitories with other young, single women.
employer of women and the formal sector—that offers the greatest and most sustainable opportunities for asking questions or seeking
an escalator for them.” women globally. advice in public settings These low-wage women workers often suffer from anemia, poor hygiene, inadequate
pre- and post-natal care, sexual violence, and exposure to infections and illness.
NICHOLAS KRISTOF AND SHERYL WUDUNN,
about reproductive health,
The formal economy represents a space where the economic and societal contributions Lack of education and access to resources contribute to unsafe sexual behaviors,
OCTOBER 2009, BSR INSIGHT
made by women can expand and be quantifiably demonstrated. Opportunities to earn
contraceptives, and sometimes leading to unwanted pregnancies or sexually transmitted infections. These
income in a safe way help women become breadwinners before and after marriage. family planning.” circumstances lower women’s quality of life and inhibit their ability to provide for their
In both cases, the value of daughters and wives increases and may contribute to families. They also contribute to high rates of malnutrition, maternal and infant mortality,
“WOMEN’S GENERAL AND REPRODUCTIVE HEALTH
opportunities for women to play a larger role in decision-making about family spending. IN GLOBAL SUPPLY CHAINS,” BSR, 2006 and the spread of sexually transmitted and other preventable diseases like HIV/AIDS,
hepatitis C, and tuberculosis.
In addition, the workplace setting offers an efficient and largely underutilized entry point
for educating and empowering women in a safe environment. The majority of these diseases or health conditions are preventable with proper care
and safe behavior. However, in addition to limited access to services, many female
Some key benefits of delivering information and services to women in their workers lack awareness, or their knowledge is restricted by cultural biases or gender-
workplace include: based power structures that affect health decision-making.
Information and service
Awareness-raising, and peer education in particular, is extremely effective in challenging
Convenience delivery infrastructure
these assumptions. Women are grateful for information they have never before received,
Women juggling overtime and family Factories often have a built-in capacity for and for the focus on their needs and those of their families. An environment focused
responsibilities will not seek information health counseling and services delivery, on education rather than behavior change empowers the women to make better health
or treatment in their free time. Bringing financial literacy and services, nutritious choices for themselves.
information and services to them, in meals, and professional training programs.
the one place they have to be, helps Investment in these areas can take
HEPATITIS B KNOWLEDGE INCREASE fig 1
guarantee that their needs will be met advantage of existing infrastructure.
Following the completion of HERproject programs in factories in Mexico, Pakistan, and Vietnam, workers exhibited
without adding to their burdens.
marked improvement in knowledge about hepatitis B symptoms and prevention.
absenteeism
“As a corporate foundation Female factory workers’ health has a direct impact on the productivity and stability of
manufacturing operations often plagued by narrow profit margins, volatile customer
committed to advancing the
anemia and attrition demand, and high worker turnover and absenteeism.
poor nutrition rights and well-being of workers
in Levi Strauss & Co. supplier In this context, workers who are loyal, healthy, and educated represent an invaluable
resource, making investments in female workers’ health likely to deliver significant
reproductive tract communities and beyond, we
returns.
infections are funding HERproject ROI
research, with the objective that A key to the success and sustainability of HERproject is our effort to demonstrate
a proven ROI will support uptake the business benefits of workplace women’s health programs. Benefits to factories
low access to
participating in HERproject include:
family planning and replication at a scale we
reduced concentration » Reduced health-related absenteeism
could never achieve on our own.”
poor maternal » Increased employee loyalty
DANIEL LEE, EXECUTIVE DIRECTOR,
health LEVI STRAUSS FOUNDATION
» Improved worker-management relations
» Improved worker concentration
sexually transmitted » Increased leadership and communication skills of workers
infections » Improved understanding of preventative health care by
exhaustion workers and their families
» Improved worker hygiene, preventing the spread of flu viruses
diabetes
ROI studies underway in Egypt, Pakistan, and Vietnam aim to provide quantitative
evidence of the business case for workplace women’s health programs. BSR and our
partners are also working with suppliers to help them assess the return from their social
investments. Showing the financial value of social investment, and sharing the tools to
measure it, helps factory managers develop a sustained approach to women’s health.
decreased productivity
RETURN ON INVESTMENT STUDY fig 2
In a 2006 study in one Bangladesh factory, HERproject technical partner Extending Service Delivery found a
US$3 to US$1 ROI for their women’s health education and clinic services improvement program. The ROI was
in the form of reduced turnover and absenteeism tracked over 18 months.
ABSENTEEISM
18% DECREASE
health-related absenteeism.
heropportunity / 9
Empowering poor women across the
world requires a broad campaign of
education and opportunity that integrates
business, civil society, government,
and local communities. HERproject is
leading that campaign.
Battambang, Cambodia
1 2 3
HERproject improves the Promoting investment by Creating local networks Engaging female workers in
lives of women and creates international companies between health training service workplace health education
business value by... in workplace programs that providers and supplier factories and access programs
link women’s health to to create cost-effective, relevant,
business value and sustainable interventions
Companies
Workers spread health
information to their co-workers
and communities. They benefit
from opportunities to improve
their health and preventative
health behavior.
HERproject company participants include Abercrombie & Fitch, Clarks, Columbia Sportswear,
Hewlett-Packard, Levi Strauss & Co., Nordstrom, Timberland, and Williams-Sonoma.
china
NUMBER OF FACTORIES
10
COMPANY PARTICIPANTS
Hewlett-Packard,
Levi Strauss & Co.,
Nordstrom, Timberland,
Williams-Sonoma
LOCAL PARTNERS
Guangdong Women’s
Technical College; Marie
Stopes International
China
NUMBER OF WOMEN
pakistan 17,828
NUMBER OF FACTORIES
4
COMPANY PARTICIPANT
Levi Strauss & Co.
LOCAL PARTNERS
suppliers, 47 peer educators were About the program, HP’s Supply Chain
relations, and global company trained and later shared their
knowledge with 1,090 (or 94 percent)
Social and Environmental Responsibility
Global Program Manager Zoe McMahon
of their female co-workers. Women said, “In addition to improvements
collaboration to local-level partnerships, used breaks, meal times, and
factory-provided commute buses as
in workers’ understanding of many
preventable diseases, the HERproject
Benefits
herimpact / 17
COUNTRY PAKISTAN COMPANY LEVI STRAUSS & CO. PARTNER AGA KHAN UNIVERSITY COUNTRY EGYPT COMPANY LEVI STRAUSS & CO. PARTNER CENTRE FOR DEVELOPMENT SERVICES
Project Project
In focus groups in one factory in Karachi, women interviewed also reported that In many conservative countries, In such countries, the workplace is a
Pakistan, female factory workers shared they had never seen a condom and they religious and cultural beliefs prevent rare location where women are alone
that they were missing up to three days expressed extremely limited knowledge mothers from educating their daughters outside the home, creating a critical
of work a month during their menstrual of sexually transmitted infections and about menstruation and feminine point for interaction on these sensitive
cycles. Women reported monthly pain, prevention. For example, though most hygiene, which creates a pattern of issues. In Egypt and other countries,
infections, and embarrassment due had heard of AIDS, not a single woman discomfort, embarrassment, and women are using HERproject to discuss
to a lack of knowledge about proper knew about HIV or how the virus potential health risks. Family planning difficult topics and promote behavior
hygiene and limited access to sanitary was transmitted. is similarly off-limits, and societal and change among their peers and within
napkins. Nearly three-quarters of cultural myths and practices that may their communities.
be harmful to women’s reproductive
health are allowed to continue.
Health Impacts
83%
difficulty in meeting production targets. 2.5 more hours per month during
the project period, representing an
additional 615 days of work per year.
51%
o workers surveyed in
of
on safe pregnancy. Now El-Sayed
receives calls and visits from girls in
her village who have questions about
communication, and more employee
ownership. Then we start seeing a
knowledge of the importance of tetanus ttwo factories said they reproductive health issues and are significant change coming to
toxoid immunization during pregnancy had missed work due to
h the factories.”
increased from 30 to 83 percent painful
p menstruation
too shy to talk to their mothers. “I am
herimpact / 19
COUNTRY INDIA COMPANY COLUMBIA SPORTSWEAR PARTNER ST. JOHN’S MEDICAL COLLEGE COUNTRY CHINA COMPANIES TIMBERLAND, LEVI STRAUSS & CO. PARTNER GUANGDONG WOMEN’S PROFESSIONAL
TECHNICAL COLLEGE
Project Project
HERproject maximizes opportunities educators develop communication and In southern China, the world’s largest To glean insight from factory managers
for women’s empowerment and leadership skills, and they use those light manufacturing hub, worker- and workers, HERproject’s He Zheng
leadership development by creating skills to share their knowledge with their management relations are a significant distributed anonymous surveys to three
health ambassadors within the co-workers, with their communities, and challenge. In 2008 alone, unhappy factories, two Timberland suppliers, and
workplace and the community. From with their families. workers filed 70,000 labor dispute one shared Timberland and LS & Co.
India to Mexico, HERproject peer cases. In this context, improving worker- supplier. She received responses from
management relations holds significant 29 management staff and 71 workers,
Profile business value for factories participating and she conducted in-depth interviews
in HERproject. with two managers.
GOWRAMMA NAGESH
PEER EDUCATOR
HERproject INDIA Impact
A 30-year-old woman with a 13-year- advised was apprehensive about using
What Zheng found spoke volumes The communications around women’s
old son and an 11-year-old daughter, contraception. However, after taking
about the business value of health has also brought workers and
Gowramma Nagesh and her husband, Nagesh’s recommendation, she and her
HERproject: All managers and all managers closer together through
who works in a potato-chip factory, live husband are now using contraceptives
but one of the workers felt that sharing personal health experiences.
in Bangalore, India, where they migrated successfully and happily.
HERproject had the potential to For example, one manager remarked
for financial reasons. Previously, they
COMMUNITY “NURSE” improve worker-management relations. that Chinese women are typically too
were farmers in a village 75 kilometers
Nagesh’s co-workers and neighbors shy to explain necessary leave due
away. Now, Nagesh lives closer to the Workers felt that HERproject
regularly seek her assistance in to menstrual pain or gynecological
factory where she works. represented an investment by
answering health questions, and infections, instead offering unclear
they often ask her to accompany management in workers’ personal reasons to management. As a
Based on her strong communications
them on trips to the hospital or needs and in their communications result, managers often become
skills, Nagesh’s managers
clinic. Occasionally, Nagesh helps skills. This investment made workers confused or angry, which weakens
recommended that she become a
neighbors administer medicines or feel grateful to management, whom relations. HERproject helps break this
peer educator. In an interview with
doctor-recommended care. they felt were making an effort to meet embarrassment, and makes managers
St. Johns Medical College’s Dr. Deepthi
their personal needs. One worker’s more understanding. According to one
Shanbhag, Nagesh explained that the PROBLEM-SOLVER
sentiments illustrate the positive manager in Zhongshan City: “It is a
HERproject program has helped her Nagesh is known as a resource in
outcome of this feeling: “Each time managers’ responsibility to understand
take on many roles in the factory and the factory by many co-workers.
I feel the management really cares workers’ needs, and HERproject
in her community: For example, when the ladies’ room
about us, I get happier and make a provides me with an opportunity to
TEACHER workers asked her about the proper
greater effort in my work.” learn about their needs.”
Nagesh gained the confidence to disposal of sanitary napkins, Nagesh
speak to groups and answer questions gave a health presentation to the factory Management was impressed with Timberland shares the workers’ and
cleaners to help them address the issue. the potential and capacity
“We believe that supporting about women’s health. She developed “I have to admit that I used management perceptions. “Programs
her own techniques to teach more demonstrated by workers through like HERproject create platforms for
programs like HERproject to Nagesh has also made changes to to underestimate the normal the program, remarking on peer
effectively, including using simple trust-building between workers and
improve women’s health education language and repeating key messages
improve her health and the health of worker’s capability, until I educators’ communications and
her family. For example, she knows management in factories, which is
is simply the right thing to in different ways to reinforce them. saw what they did in this project-management skills, and absolutely critical for us and for our
the importance of taking a child to the
do. HERproject’s peer-to-peer doctor right away, she has improved
HERproject. They organized their ability to analyze and tackle suppliers in China,” said Colleen
COUNSELOR obstacles. The progress and potential
education model encourages Nagesh regularly counsels co-workers her own menstrual hygiene (and has the events themselves, they Von Haden, code of conduct senior
demonstrated by workers increased manager at Timberland. “What’s more,
women to share their knowledge and women in her neighborhood helped family members do the same), taught themselves, and they management’s trust of workers, which
she is eating more fresh vegetables, that trust will form the foundation for
with other family and community about reproductive health issues, such dealt with the obstacles by likewise improved workers’ trust of improved working conditions and better
as family planning. One woman she and she has started a regimen of
members, extending the benefits ergonomic exercises.
themselves. It’s a surprise to management. According to one worker: quality of life for workers in Timberland
of HERproject well beyond the me, and it tells me that they “Now I have confidence in talking to a supply chains and beyond.”
group ... and I know that my supervisor
factory floor.” can do a lot.” thinks highly of me.”
TIM BOYLE, CEO & PRESIDENT, COLUMBIA SPORTSWEAR FACTORY MANAGER, 2009
herimpact / 21
COUNTRY CHINA COMPANY NORDSTROM PARTNER GUANGDONG WOMEN’S PROFESSIONAL TECHNICAL COLLEGE COUNTRY VIETNAM COMPANY ABERCROMBIE & FITCH PARTNER MARIE STOPES INTERNATIONAL VIETNAM
Project Project
With the help of local HERproject funded women’s clinics called As a company partner, Abercrombie Peer educators also worked with
partner Guangdong Women’s Women’s Federations, which provide & Fitch has found that HERproject’s factory management to incorporate the
Professional Technical College, two women’s health services, family- unique model of collaboration and HERproject health messages within
Nordstrom suppliers have built lasting planning products, and counseling. network-building can enhance the radio broadcasts in one factory. Radio
partnerships with local government- company’s impact on workers and broadcasts occur during the lunch hour
worker communities in its supply chains. and are used by factory management
Impact HERproject has also helped expand to inform workers of production
Abercrombie & Fitch’s human rights procedures, schedules, and regulations.
As part of HERproject activities, HERproject’s sustainability. In addition, program to cover women’s health. Peer educators suggested the radio
participating Nordstrom suppliers the Women’s Federations provide both broadcasts, obtained approval from the
established partnerships with the factories with supplies of condoms for HERproject was implemented by factory board of directors, and used the
Women’s Federation clinics, who their clinics. partner Marie Stopes International system to broadcast HERproject health
participated in the peer-educator Vietnam (MSIVN) in four factories topics to a large audience.
trainings and shared information with The Women’s Federations also feel they near Ho Chi Minh City. In exit surveys
workers about the services they provide. have benefited from the collaborations and interviews in two of the four Factory management felt that the
During one factory’s peer-educator with the factories. Before the program, factories, MSIVN found significant program’s contribution to improved
training, management invited local local Women’s Federations seldom behavior changes among workers, worker health also enhanced
TV media to attend and report on the interacted with female factory workers, as well as improvements in worker factory productivity and worker-
event to call attention to female workers’ who work in closed manufacturing health awareness. In addition to the management relations.
reproductive health and HIV/AIDS complexes. ”After working with women traditional women’s health topics, peer
for my whole life, this is the first time educators in this program also wanted “Participating in HERproject in Vietnam
prevention, and to attract attention by
I realize that AIDS prevention and to address a serious occupational helped us create a framework for similar
other factories.
education work could be so impactful,” health issue: commonly occurring eye programs in other countries,” said Kim
In program exit interviews, one factory said one Women’s Federation official strain and headaches. Harr, senior manager of global human
committed to providing women’s health after she attended the peer-training rights at Abercrombie & Fitch. “Moving
trainings to all new employees and to event at one factory. “I am going to One female worker described her forward, all of our workplace programs
maintaining the partnership with the promote the work to a big audience knowledge as “much improved.” will benefit from the lessons we have
Women’s Federation. One year later, in many other enterprises in our town.” “Before, the project workers did not learned and the networks we have
the factory is an official member of So far, one Women’s Federation has know clearly about how to prevent HIV/ built, and that will enable us to cater to
the Federation, which provides family- formed relationships with three other AIDS, hepatitis B, or [more common] the needs of our supplier communities,
planning products and a free annual factories beyond HERproject. eye tiredness,” she said. “After receiving through HERproject and other initiatives.”
gynecological exam for each female many education messages, we know
worker in the factory, including a type-B Nordstrom is pleased with the resulting about prevention methods, and we can
ultrasonic exam if the woman wishes. factory ownership. “Our ultimate goal apply them to protect ourselves.”
Since this practice began, 500 women for any worker-enrichment program is
have received exams and less than for factories to realize the benefit of the
1 percent of female workers have been investment and assume ownership day
diagnosed with diseases. to day,” said Anthony Curtis, program
manager of social responsibility, at
The two Nordstrom suppliers
T Nordstrom. “We are thrilled to see
communicate regularly with their local that our initial investment has led to a
Women’s Federations, using them as sustainable relationship between our
a government resource for their workers factories and local health resources.
on reproductive health and HIV/AIDS This is the image of success for
prevention, which has contributed to Nordstrom participation in HERproject.”
500
workers in one Nordstrom
Peer educators suggested radio
broadcasts, obtained approval from the
factory board of directors, and used
the system to broadcast HERproject
supplier have received free
health topics to a large audience
gynecological exams
herimpact / 23
COUNTRY VIETNAM COMPANIES CLARKS, COLUMBIA SPORTSWEAR, TIMBERLAND PARTNER LIFE CENTRE
Workplace programs are often perceived as interfering with Peer education is efficient and cost-effective. But it is not Programs that acknowledge and integrate existing factory
BSR and our partners factory production. As a result, factory management and line without its own challenges—most of which stem from poor resources will be the most successful. Most factories
supervisors are sometimes reluctant to provide the support selection of women to serve as peer educators. HERproject have existing clinics, where workers can receive first aid
are constantly learning that is critical for program success. Such challenges, as well partners recommend the following to maximize benefits and can rest when they are ill. These clinics and the nurses
as the contrast of highly supportive factory management, from a peer-education model: who run them can serve as the focal point for workplace
lessons through successes has taught HERproject partners the following lessons:
» Select only permanent workers as peer educators (PEs).
health programs.
and challenges alike. » Involve line and production managers in the project-
planning phase. This will reduce the likelihood of
» Take care in selection to prevent PE turnover—make » Clinic nurses or other health care staff should assume
the management role in the program as the project
participation a reward for long-standing loyal service or
In addition to supporting disengagement and will help ensure that their needs and
concerns are heard and incorporated from the start.
for demonstrated leadership or excellence. progresses so that the factory can easily maintain
activities after HERproject ends.
» Have PEs self-select, or nominate others, for
workplace programs, we » Sign individual memorandums of understanding
between factory management and the implementing
participation. This may increase their commitment. » Strong participation of the factory nurse combined with
an upgrade to factory-based product and counseling
» Involve line managers in selection or self-selection of PEs
are creating a network of partner, if possible. This helps establish an independent
relationship and puts in writing the expectations of to ensure their early participation and buy-in. But also be
offerings can contribute to converting health awareness
into behavior change.
factory management. careful that the line managers do not select their least
professionals across borders » Work with factory management to consider how to
productive workers. » Seek opportunities to provide women’s health trainings
to factory nurses.
» Allow PEs to conduct outreach in pairs or groups, which
who can share what worked fit HERproject activities into existing factory operations
and programs. This will enhance effectiveness will reduce pressure on individuals.
»
and what didn’t to support »
and sustainability.
Communicate peer educator successes to line and
Create visual designations of PEs, such as badges,
armbands, or a centrally located poster with photos of
PEs. This will help them feel special and important, and
enhanced program impact. human resource managers to keep them engaged
and to acknowledge peer educators. will establish their role in the program for their peers.
» Require monthly reporting on in-factory activities. This » Pay PEs for their time participating in HERproject as
will encourage factories to meet peer-education targets other work is paid. This will enhance their commitment.
in a timely manner, and will enhance accountability of Other kinds of recognition, such as merit certificates “HERproject in Pakistan has shown that
management to the program. and special events, also help increase PE ownership existing factory nurses can provide many
of the program.
» Include workshops for factory line supervisors in more services than they normally do through
HERproject activities. This will help build understanding » Post a training calendar in a public space to help some additional training and management
of the program and will likely increase support for spread awareness of trainings and help workers and
management alike prepare for upcoming events.
support.”
the project.
DAVID WOFFORD, ESD
Section Title / 27
The future depends on you. Make your
organization part of the movement to
invest in the health and prosperity of
women and the world. Join HERproject
or design your own program.
Bangalore, India
Join HERproject HERproject Steps
FUNDING MODEL
HERproject is funded by a combination of public and private contributions
(see figure 3, below).
1 BSR receives funding from the David and Lucile Packard Foundation, the Levi
4 5 6 7
Strauss Foundation, and the Swedish International Development Cooperation
Agency. With this funding, BSR oversees program design, selects and manages
local partner relationships, and engages international companies for participation.
We also make strategic investments in local HERproject partners.
Program Factory-based Impact Continuity
2 International companies provide funding to cover the cost of program activities implementation outreach activities measurement discussion
in their individual suppliers. These costs range from US$4000 to US$6000 per discussion with
factory per year, and are given directly to the local HERproject partner. supplier
3 Suppliers absorb the costs associated with program implementation, such as staff
time and meeting space for training activities. Suppliers sometimes also share
program costs with international companies, or cover additional incidentals, such
as HERproject partner transportation.
2 Companies
3 Suppliers
to women’s opportunities for empowerment and can help when addressing culturally sensitive issues.
EXAMPLE
EXAMPLE Identify a need that is going unanswered—such as a daycare center, safe transport
education and Engage plantation owners in rural programs to benefit their workers, train factory-based home, financial literacy, opportunities for professional development or upward mobility,
health and social welfare professionals to enhance the services they deliver, or pair or accessible pre- and post-natal care—and determine a way to address it. Try to make
empowerment in financial services companies’ micro-lending programs with women’s groups for group the workers a part of the solution, and give them opportunities to take a leadership role.
counseling, peer education, or business networks.
the developing Organizations Funding Programs for Women
Food and Agriculture Companies
Take lessons from community initiatives targeting women as well as workplace
world. Think about corporate partnership as more than just financial. If you can show that programs in the manufacturing industry. Whether they are your employees or your
your program can be as good for business as it is for women and development, you employees’ wives, create or support community activities that provide information
may be able to achieve far-reaching, replicable impact beyond your expectations. and services to women.
EXAMPLE EXAMPLE
Approach corporate responsibility professionals as potential colleagues, and Farms are often in rural areas, where social services are less accessible. If a woman
acknowledge their financial objectives as a for-profit company. Think about the and her husband must travel many miles for her to receive pre- and post-natal care and
diverse benefits your program might provide. For example, you could link an existing to deliver her baby safely, explore options to create a women’s health clinic closer to
program with a company’s corporate volunteering program to take advantage of the farming community.
the skills and time of their employees.
Financial Services Companies
Explore opportunities to link savings and financial education services to low-wage
workers in their manufacturing workplace or agricultural community. A savings account
can help protect money earned, can create a mechanism for monitoring fair wages and
overtime payment, and can facilitate the sending of remittances to rural areas or home
countries. Savings accounts and financial literacy can also elevate a woman’s status
within her family and can increase her decision-making powers on family spending.
Many studies have shown women are more likely to reinvest earnings into children and
family welfare—thus creating a cycle of healthier, wealthier, and more stable families
and children.
EXAMPLE
Through the WING project, BSR member company Australia and New Zealand Banking
Group (ANZ) and AusAid are working together to help female garment workers in
industrial areas in Cambodia to safely and cost-effectively send money to their families
in rural areas.
EXAMPLE
Factories (and many large agricultural plantations) have canteens and clinics where
it would be easy to offer basic products and services to meet women’s needs.
HERproject surveys have revealed high levels of anemia and inadequate nutrition
throughout Asia; providing products to alleviate these conditions will contribute to
better general and maternal health outcomes, and healthier workers.
herfuture / 33
HERproject team BSR’s core HERproject team includes
supply chain and gender experts
from BSR’s global offices in Asia,
Europe, and North America. The team
manages country programs
and company engagement with
additional support from our global
partner, Extending Services Delivery.
1 2 3 1 Ayesha Barenblat (Director, Advisory Services): As director of BSR’s consumer EXTENDING SERVICE DELIVERY (ESD):
GLOBAL TECHNICAL PARTNER
products industry practice, Barenblat plays a critical role in recruiting companies for
HERproject participation and in keeping HERproject relevant to the private sector. Our global partner, Extending Service
Delivery (ESD), is a five-year project
2 Chad Bolick (Director, Partnership Development): One of HERproject’s founders, funded by USAID that helps address
Bolick provides strategic program guidance and manages relationships with unmet need for family planning (FP) and
program funders. increase the use of reproductive health
and FP services in communities, especially
3 Angie Farrag (Manager, Advisory Services): Egyptian by birth, Farrag manages
among poor and underserved populations.
HERproject Egypt from BSR’s Paris office.
Shawn MacDonald and David Wofford
4 Nandini Hampole (Associate, Advisory Services): A native of Bangalore, India,
are senior advisors to the ESD project on
Hampole manages HERproject in India and supports program activities throughout
corporate responsibility and reproductive
South Asia.
health, and work closely with BSR on
5 He Zheng (Associate, Advisory Services): Based in Guangzhou, China, He manages HERproject program design and ROI
4 5 6 analysis. Alana Hairston, a program officer
HERproject implementation in factories throughout the Pearl River Delta.
at ESD, provides additional expertise on
6 Pei Bin (Director, China Partnership Development): An expert on workplace training reproductive health for HERproject program
programs, women’s empowerment, and China’s migrant population of factory content and design.
workers, Pei Bin provides strategic guidance to HERproject China.
Fengyuan Wang (Associate, Advisory Services): From BSR’s Hong Kong office,
Fengyuan manages HERproject in Vietnam. (not pictured)
7 8 9
9 Racheal Yeager (Manager, HERproject): Yeager oversees the global HERproject
team as well as country-level program activities, communication, and expansion.
She also manages relationships with U.S.-based companies.
herfuture / 35
Acknowledgments
We would like to acknowledge Nailah Attar, Chad Bolick, Eva Launched in 2007 in China, BSR’s HERproject links multinational companies and
Dienel, He Zheng, Pei Bin, Peder Michael Pruzan-Jorgensen, their factories to local NGOs to create sustainable workplace programs that increase
women’s health awareness. Working with HERproject partner Extending Services
Amon Rappaport, and Racheal Yeager for their contributions to
Delivery, BSR also seeks to demonstrate the return on investment for factory-based
this report. The stories and data that make up this report were women’s health programs. HERproject is active in China, Egypt, India, Pakistan, and
shared by HERproject’s local and global partners, including Dr. Vietnam. Participating companies include Abercrombie & Fitch, Clarks, Columbia
Sportswear, HP, Levi Strauss & Co., Nordstrom, and Timberland. For more information
Bobby Joseph and Dr. Deepthi Shanbhag of St. John’s Medical
about HERproject, visit www.herproject.org.
College; Graciela de Leon of SADEC; Dr. Neelofar Sami of Aga
Khan University; Nguyen Nguyen Nhu Trang of Life Centre Vietnam;
Phan Huong Giang of Marie Stopes International Vietnam; Mervat
Nessiem of Center for Development Services; and David Wofford,
Shawn MacDonald, and Alana Hairston of the Extending Service
Delivery project. We would also like to thank the designers at
Tomorrow Partners for helping us bring these stories to life. A leader in corporate responsibility since 1992, BSR works with its global network
of more than 250 member companies to develop sustainable business strategies
HERproject would not be possible without the generous support and solutions through consulting, research, and cross-sector collaboration. With six
offices in Asia, Europe, and North America, BSR uses its expertise in the environment,
of our funders: the David and Lucile Packard Foundation, the Levi human rights, economic development, and governance and accountability to guide
Strauss Foundation, and the Swedish International Development global companies toward creating a just and sustainable world. Visit www.bsr.org for
Cooperation Agency. more information.
Photo Credits
www.herproject.org getinvolved@herproject.org
36 / Investing in Women for a Better World