Beruflich Dokumente
Kultur Dokumente
Business Opportunities
• While the recent phenomenon of Twitter has hit mainstream news, media
and especially Hollywood, there are still a number of opportunities to use
Twitter as a tool to help meet the needs of a corporation or organization.
• Identify what Twitter strategy works best for your company or client.
• Customer Relations
• Crisis Management
• Issue Advocacy
• Event Activation
It’s easy to see what others are saying about your brand
and topics of interest and create a strong presence within
those conversations.
@Zappos
Started originally to “help build company culture” for employees outside
of the office. Now, with over 121,000 followers, provides customers with
an inside look at the company and core values, industry news, thought
leadership, useful resources and product promotion.
Issue Advocacy
Product Promotion Current and potential Links to online promos, Check replies and DMs,
& Sales customers, those insider info on upcoming answer questions,
interested in similar sales, discount codes provide info when needed
products
Issue Advocacy Those interested in Added value: health tips, Know your followers,
your cause, industry disaster alerts, thank them for support,
leaders, news fundraising info get them involved
Useful Twitter Tools
• Search.Twitter (f.k.a Summize): Complete an advanced search
around key phrases, within specific dates, and from specific
handles. (Often broken, Google search is the best back up!)
• Twitterholic: Find out who has the most followers and who can
be an influential asset to your campaign.
http://delicious.com/360DI/twitter
CONTACT
John H. Bell
Managing Director | 360° Digital Influence
Ogilvy Public Relations
p 202.729.4166
e john.bell@ogilvypr.com
Kristin Parrish
Digital Influence | 360° Digital Influence
Ogilvy Public Relations
p 404.881.2324
e kristin.parrish@ogilvypr.com