Beruflich Dokumente
Kultur Dokumente
To acquaint the students with top level management strategies vis-à-
vis
Environmental analysis and internal resource inventory.
!""# Lectures. Assignments. Practical exercises. Discussions. Seminars.
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1. Miller Alex. Strategic Management. 3rd edition. McGraw Hill
2. Pearce John A and Robinson Richard 13.StratlgicManagement. 7th edition.
McGraw
Hill
3.Jauch Lawrence R and Glueck William F. Strategic Management and Business
Policy.
3rd edition McGraw Hill
4. Porter Micheal E. Competitive Strategy. Free Press Publication
5. Mc Garthy at el. Business policy and strategy. 4th edition. Richard D Irwin Inc.
All India Traveller Booksellers -
6. Bourgeois III l.J et.al. Strategic Management. 2nd edition. Hardeourt Brace * co..
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3
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"5 -""+ - UNO and its role ±
International finance corporation - World hank - Regional financial institutions -
Bank of international settlement - WTO - Regional trading blocks - organizing for
economic co-operation and development
c$
# # -History of gold standard and
gold exchange Standard - currency areas - SDR and its uses - Europeans monetary
system to Euro currency.
*$
&6+#4" --BOP - Taxation -
Inflation its causes and effects - World debt and its effect on international business.
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1. Citatory Micheal R. Etoperations: Addition.Subtraction, al.. International
business, 3rd edition. Dryden Press
1. Ball Don and Me. Culloek wendel. International business.7th edition.
Irwin/McGraw Hill
3. Beamish Paul W.et.al - International Management (Text and Cases) Irwin
McGraw Hill
4. Bennet Roger- International Business- 2ndedition. Financial Times Pitman
Publishing
5. Porter Micheal E. The competitive advantage of nations, Macmillan Press
Publications.
6. Scharrer Richardet.al. InternationalBusincss Lawand its Environment3rd edition..
West Publishing Co.
7. Sundaram Anant K and Black Steward J. The International Business Prentice
Hall of India.
8. Bartlette Christopher A and Ghoshal. Transnational management 3rd edition.
Irwin /
McGraw Hill
9. Francis Cherunilall1-Global Economies and Business Environment-HPH
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% + /+ ! - Need for a Business plan - Steps in the
preparation of business plan ± Need for marketing research - Operating plans and
financial plans -Dynamics of small business environment - Causes for small
business failure ± Success factors for small business.
,$ )" % + - Financing and its effects on effective asset
management -
Alternate methods of financing - Venture capital and new venture financing -
working out working capital requirement - Government agencies assisting in
financing the project.
$
"5 - approaches to the study or comparative
employment policy convergence theory. Marxist theory. The cultural approach -the
institutionalist perspective/functions-Globalisation and HRM.
'$
7 -Pooles adaptation of the Harvard model- the
Brewster and Bournois model of International HRM -controversy International
HRM- Problems of'
Global research- evidence of international HRM.
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5 & + --types or global business-Impact or inter
country differences on HRM.
c$
&&" -Policies and practices -Techniques and sources of
global
recruitment .selection process-global labour Market differences-global
Compensation ±Managerial transfers
.$ % & 7 2; 2<; =-; # + 6
Innovative
Management techniques and their influences.
0$7 " - Ethics in International business- Western and
Eastern Management thoughts in the Indian context.
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I. IAN Beard Well. Len Holden- Human Resource Management.
2.Gary Dessler-Human Resource management
3. Price Watch - Cranfield study On HRM practice in UROPF
4. Michad Armstrong - HRM
5. Korth - International Business Environment and Management. PrentiCe Hall
.1985.
6. Heenan and Perimntter - Multinational Organ; Devclopment Addison Wesley -
1979.
7. Gerte Hotstcedc -- Cultures, consequences: International differences in work
related
Values Sage Pub.1980
8. John D. Daniels and Lee H..Radebangh-International Business Environments
and
Operations- Addison Wesley Longman.
9. Subba Rao P. - Internatioml Business Text and Cases- Himalaya Pub. 2002.
c7c61/21
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+ 8 -+ ? $ c. Introduction - History or Industrial
disputes Legislation definitions - authorities under ID Act 1947 - prohibition of
strikes and lockouts ±penalty for illegal strikes and lockouts- right of workmen for
lay-off compensation-condition & procedure for retrenchment -closure of business
undertakings.
.$ : - '( Definition of the terms employers
liability for compensation - types of injuries when the workmen is not entitled for
compensation -
Remedies available to a workman in case of injury.
$
" Scope. Need and importance. International marketing
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$ & +
" - Joint ventures and
turnkey projects.
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1. TAS Balagopal -Export management
2. M.Y. Koul- Internatiol1almarketing
3. B. S. Ralhor -Export Marketing
4. Ken Wainwright -Practical Export Marketing
5. Rajan Saxen & M Kapoor- International marketing concepts, Techniques and
cases
6.V.R Kripalani ±International Marketing
7.Vean Teapetra-International Marketing
8.S.A Chunawalla-Essen
cc3
<
*$ - ": Concept. General uses, Industrial users. Marketing
management of different marketing segments: Railways. Road. Air. Sea. (Both
private and public). Product planning and development. Pricing strategies.
Promotion mix. Transport marketing in Indian Environment.
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& 4"# : Introduction concept-application-
marketing strategies. With respect to ITES and recent trends and future
development.
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I, P.K Sinha and S.C Sahoo services Marketing Text & headings
2. S.M.Jha.- Services marketing
l. S Schoitz -Hotel Management.
4. Pran Nath Seth-Successful Tourism management.
5. Adol Hedgson-Travel and tourism Industry.
6. Philip Kotler-Marketing for Non ±business organisation