Tata

Telecommunication

Maheshgouda C Patil
Praveen Suragimath
Vikaram Bidarur
 Industry Profile

Telecommunication is the transmission of messages, over significant distances,

for the purpose of communication. In earlier times, telecommunications
involved the use of visual signals, such as beacons, smoke, semaphore
telegraphs, signal flags, and optical heliographs, or audio messages via coded
drumbeats, lung-blown horns, or sent by loud whistles, for example. In the
modern age of electricity and electronics, telecommunications now also
includes the use of electrical devices such as telegraphs, telephones, and
teletypes, the use of radio and microwave communications, as well as fibber
optics and their associated electronics, plus the use of the orbiting satellites and
the Internet.

The first breakthrough into modern electrical telecommunications came with the
push to fully develop the telegraph starting in the 1830s. The use of these
electrical means of communications exploded into use on all of the continents of
the world during the 19th century, and these also connected the continents via
cables on the floors of the ocean. The use of the first three popular systems of
electrical telecommunications, the telegraph, telephone and teletype, all
required the use of conducting metal wires.

A revolution in wireless telecommunications began in the first decade of the

20th century, with Guglielmo Marconi winning the Nobel Prize in Physics in
1909 for his pioneering developments in wireless radio communications. Other
highly notable pioneering inventors and developers in the field of electrical and
electronic telecommunications include Charles Wheatstone and Samuel Morse
(telegraph), Alexander Graham Bell (telephone), Nikola Tesla, Edwin
Armstrong, and Lee de Forest (radio), as well as John Logie Baird and Philo
Farnsworth (television).
Telecommunications play an important role in the world economy and the
worldwide telecommunication industry's revenue was estimated to be $3.85
trillion in 2008. The service revenue of the global telecommunications industry
was estimated to be $1.7 trillion in 2008, and is expected to touch $2.7 trillion
by 2013.
 Tata communication

Tata Communications Limited (formerly Videsh Sanchaar Nigam Limited

(VSNL) is a leading global provider of long distance communications. The Tata
Global network includes one of the most advanced and largest submarine cable
networks, a Tier-1 IP network, with connectivity to more than 200 countries
across 400 PoPs and nearly 1 million square feet of data centre and collocation
space worldwide. It is India's largest provider in data centre services and also
operates India's largest data centre in India Tata communications acquired
Teleglobe, a company based in Canada, and Dishnet, an Indian company. Tata
Communications now has a cable network of more than 232,000 kilometres.

Tata Teleservices Limited (TTSL) is a subsidiary of the Tata Group

headquartered in Navi Mumbai, an Indian conglomerate. It operates under the
brand name Tata Indicom in various telecom circles of India. In Nov 2008,
Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in
Tata Teleservices for about Rs 13,070 crore ($2.7 billion) or an enterprise value
of Rs 50,269 corer ($10.38 billion). In Feb 2008, TTSL announced that it would
provide CDMA mobile services targeted towards the youth, in association with
the Virgin Group on a Franchisee model basis.
 Company Background

• Tata Teleservices is part of the Tata Group. Tata Teleservices spearheads the
Group’s presence in the telecom sector. Incorporated in 1996, Tata Teleservices
was the first to launch CDMA mobile services in India with the Andhra
Pradeshcircle.

•The company acquired Hughes Telecom (India) Limited [now renamed Tata
Teleservices (Maharashtra) Limited] in December 2002. With a total Investment
of Rs 19,924 Crore, Tata Teleservices has created a Pan India presence spread
across 20 circles that includes Andhra Pradesh, Chennai, Gujarat, J & K,
Karnataka, Delhi, Maharashtra, Mumbai, North East, Tamil Nadu, Orissa,
Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar
Pradesh (W), Kerala, Kolkata, Madhya Pradesh and West Bengal.

• Having pioneered the CDMA 3G1x technology platform in India, Tata

Teleservices has established 3G ready telecom infrastructure. It partnered with
Motorola, Ericsson, Lucent, Zte and ECI Telecom for the deployment of its
telecom network.

• The company is the market leader in the fixed wireless telephony market with
a total customer base of over 3.8 million.

• Tata Teleservices’ bouquet of telephony services includes Mobile services,

Wireless Desktop Phones, Public Booth Telephony and Wire line services.
Other services include value added services like voice portal, roaming, post-
paid Internet services, 3-way conferencing, group calling, Wi-Fi Internet, USB
Modem, data cards, calling card services and enterprise services. Some of the
other products launched by the company include prepaid wireless desktop
phones, public phone booths, new mobile handsets and new voice & data
services such as BREW games, Voice Portal, picture messaging, polyphonic
ring tones, interactive applications like news, cricket, astrology, etc.

• In collaboration with Tata Business Support Solutions, Tata Teleservices Ltd

provided its expertise and infrastructure to provide call centre and toll-free
number facilities for the after-sales services of Tata Swach, a water purifier
developed by Tata Chemicals.

• Tata Indicom "Non Stop Mobile" allows pre-paid cellular customers to receive
free incoming calls.

• Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited

have a subscriber base of 36 million customers (as of April 2009) in more than
5,000 towns. Tata Teleservices has also acquired GSM licenses for specific
circles in India.

• Tata Telelservices is an unlisted entity. Tata Group and group firms own the
majority of the company; NTT docomo holds 26% while investor C.
Sivasankaran holds 8% stake
Tata Teleservices Provides mobile services under 3 Brand names:

• Tata Indicom (CDMA Mobile operator)

• Tata DoCoMo (GSM Mobile operator)

• Virgin Mobile (CDMA Mobile operator)

• Virgin Mobile (GSM Mobile operator)

• Tata Sky (DTH Satellite TV provider)

Market Data

Tata Indicom in April 2009, crossed the 35 million subscribers mark in the
wireless category with an overall subscriber base of over 36 million.

Tata Teleservices is no. 2 slot in terms of Market Share in Delhi NCR region
with a subscriber base of 5 million.

Network

Tata Teleservices operates primarily on the CDMA network. Tata Indicom’s

enterprise solutions work on the CDMA 3G-1X technology.

The total tower strength of Tata Indicom is currently at 18,500 towers

nationwide.

Area of Business
Tata Teleservices offers multiple tariff plans in both the Post-paid and Pre-Paid
category. It also offers Mobile Value Added Services to subscribers.
 Branding
The Tata Indicom brand is endorsed by bollywood actress Kajol & cricketers
Irfan Pathan and Yousuf Pathan.

Tata Teleservices has recently launched the Virgin Mobile Brand to target the
youth segment.

Rural Telephony
TTSL also maintains a distribution network across villages , where in people are
appointed and trained by TTSL – who visit villages on a bicycle or a two-
wheeler at defined times on defined days of the week, selling recharge vouchers
and servicing equipment; each runner covers between 200 to 300 customers.

The company joined hands with Tata Chemicals, Tata Kisaan Sansar network,
disseminating information through these centres and using them as local
distributors.

Retail
The company's retail business has around 3,000 outlets nationally, comprising
600 TTSL owned stores and around 2,500 stores in the Franchisee format. Tata
Indicom already covers the top 700 towns in India in terms of population
through Tata Indicom Exclusive Stores.

Tata Indicom also maintains an online portal for its customers i-choose where
the customers can buy Tata Indicom post-paid connections and prepaid recharge
vouchers with an upfront commitment of activation and delivery of the handset
within 72 hours.
 Value added services
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal
on Tata Indicom BREW-enabled mobile phones, in Hindi. This service has
applications, pricing details, downloads and browsing instructions in Hindi. The
rationale behind this was simple: - 66% of all Indians speak Hindi, while less
than 5% understand English.

Under its VAS bouquet, TTSL offers services such as News, Games, Faith and
Prayers, Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download
Express, Cricket, Internet Surfing, Astrology, and Mobile Office among others.
 Tata docomo
Type: Joint Venture

Industry: Mobile telecommunications

Founded: November 2008

Headquarters: New Delhi, India

Products: Mobile networks, Telecom services, etc.

Stake: Tata Teleservices (74%) NTT DoCoMo (26%)

Website TataDoCoMo.com

TATA DoCoMo, usually referred to as DoCoMo (not to be confused with NTT

Docomo), is a Tata Teleservices Limited's (TTSL) cellular service provider on
the GSM platform-arising out of the Tata Group's strategic joint venture with
Japanese telecom giant NTT Docomo in November 2008. Tata Teleservices
received a pan-India license to operate GSM telecom services, under the brand
"TATA DoCoMo". Tata Docomo launched GSM services on 24 June 2009. It
first launched in South India and currently operates in 18 of 23 telecom circles.
Tata Teleservices is the country's fourth largest operator in terms of wireless
subscribers (including both CDMA and GSM), after Bharti Airtel, Reliance
Communications and Vodafone.

Tata DOCOMO offers both prepaid and postpaid GSM cellular phone in 18
circles. It has become very popular with its one second pulse especially in semi-
urban and rural areas. They are launching their service from the south of India
to central, east and north.

Tata DOCOMO had about 32.82 million users at the end of June 2010.[3]

On 5 November 2010, Tata DOCOMO became the first private sector telecom
company to launch 3G services in India .
 Network Coverage
Currently, Tata Docomo mobile service is available in the following circles:

• Andhra Pradesh

• Bihar & Jharkhand

• Gujarat & Daman & Diu (3G)

• Haryana (3G)

• Himachal Pradesh

• Karnataka (3G)

• Kerala (3G)

• Kolkata

• Madhya Pradesh & Chhattisgarh (3G)

• Maharashtra (excluding Mumbai) & Goa (3G)

• Mumbai

• Orissa

• Punjab (3G)

• Rajasthan (3G)

• Tamil Nadu (excluding Chennai) & Puducherry

• Eastern Uttar Pradesh

• Western Uttar Pradesh & Uttarakhand (3G)

• West Bengal (excluding Kolkata), Andaman & Nicobar Islands & Sikkim

Tata Docomo does not offer services in Assam and the North Eastern states.
 3G
On 19 May 2010, the 3G spectrum auction in India ended. Tata Docomo paid
5864.29 crores for spectrum in 9 circles. The circles it will provide 3G in are
Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh & Chhattisgarh,
Maharashtra (excluding Mumbai) & Goa, Punjab, Rajasthan and Uttar Pradesh
(West) & Uttarakhand.

Apalya Technologies, has been selected by Tata Docomo as their exclusive

partners for providing mobile TV services on 3G platform across India.
Apalya's technology will be used to provide high quality mobile TV services on
Tata Docomo's 3G platform enabling subscribers to view television channels at
a higher resolution and speed.

On 5 November 2010, Tata DOCOMO became the first private sector telecom
company to launch 3G services in India. DOCOMO is expected to roll out in
125-135 cities by the end of 2010. The company will be investing USD 500
million in network roll out nationally, a company statement said.

Tata DOCOMO’s 3G service is currently available in the following cities in 9

telecom circles.
 Tata Photon
Tata Indicom introduces its High-Speed Internet Access called Tata Photon
plus, which is a new Broadband wireless service for the business users and
technology enthusiasts across India. Tata Photon is basically an improved name
of Evolution Data Optimized (EVDO). At present this service is available in the
limited cities and in addition to this it is reliant on the service signals of Proton+
whether or not are accessible in your region. Tata Photon is Tata Indicom’s
Wireless Broadband facility, which offers great Internet wireless connectivity
solutions.

Features of Tata Photon+

• It is very convenient to handle

• Quick installation and activation is possible

• It supports Win Vista, Win XP and Win 2000

• It is compatible with Laptop and Desktop PC

• It is to the most 20-times, faster than the prevailing wireless technology.

• It offers a downlink speed of 3.1 MBPS, depending upon the day time and
network strength. Also it offers an average-speed of 300 to 700 KBPS.

This Tata Photon service can be easily available though Wireless Router and
USB Modem. This service is not at all expensive, since it provides you with
wireless freedom. The basic plan of Tata Photon commences with 0.5 GB
download limit at Rs. 500 per month. You can also access the services of Tata
Photon by making use of USB modems which will at first cost you around Rs.
3500.

USB modem is the most appropriate choice for the Laptop or Home PC users.
All you are required to do is to plug in the USB Modem into the Laptop and
now you can easily access the high-speed Internet connectivity. The wireless
router would be best suited for the small organizations where the access of
Internet on several computers is simultaneously required. Wireless router is
very quick and easy to install, since it does not need any wire. In order to use
the wireless router, you would simply have to install the device into your home
or office.

Services of Tata Photon

• Easy to maintain.

• Surf Intranet or Internet with high and consistent speed.

• Send or receive SMS along with voice capabilities.

• Stay connected transversely the network of Tata Indicom.

This new invention by Tata Indicom enables an individual to experience the

high-speed Internet facility from everywhere. Tata Photon Services are
available in around 35 cities like Delhi, Mumbai, Ahmadabad, Chennai,
Bangalore and Hyderabad are few among others.
 Distribution Channel

Company

Head office of state

Uttar Kannada Dakshin Kannada

District

Franchise

Others