DAVID M.

DALKA
1006 West Roscoe #2W, Chicago, Illinois 60657
C: (520) 223-4808
david_dalka4gsb at yahoo.com
http://www.daviddalka.com
Twitter: @dalka

CHIEF MARKETING OFFICER (CMO) RESUME / BOARD OF DIRECTOR SUMMARY

Dynamic, digital business strategy consultant with diverse background in all facets of business, technology and marketing
operations, product management, sales management and finance with strengths in creating real time business decision making
processes and identifying ROI drivers. Strategic and tactical business leadership experience spanning a range of growth stage and
Fortune 500 companies, including BlackRock’s hyper-growth phase. Proven problem-solver and general manager driven to
maximize revenue and cash flow growth. Skilled at translating symptoms into root causes to mitigate execution and process risk
and incrementally transform organizations. Accomplished public speaker. Willing to travel and relocate. Core competencies include:

• Digital Marketing Strategy: Customer relationship management, online lead generation, social media strategy, search engine
optimization (SEO/SEM), marketing channel management, competitive analysis, mobile apps and location based services.
• Strategic Leadership: Revenue and cash flow improvement, business strategy, consensus building, teamwork & mentoring.
• IT/Product Management: Business technology trends, ecommerce operations, real-time customer segmentation, process
improvement, web analytics, payments and enterprise risk management. Specialization in creating elite customer service.
• Financial Analysis / Sales Operations: P&L optimization forecasting, financial analysis, budgeting and deal structuring.
• Results Orientation: Builds team oriented culture that distills both technology and business strategy into practical results like
profitable revenue growth and satisfied customers. Lives Peter Drucker’s customer focus and Tom Peters’ bias for action.

PROFESSIONAL EXPERIENCE

DIGITAL BUSINESS STRATEGY ADVISOR / CONSULTANT Chicago, Illinois

Digital Marketing, Business Development, Web Analytics & Business Strategy Expert 2006-Present
Implement business strategies that have delivered market leadership, rapid growth and strong ROI in highly
competitive markets
• Migrated $1 Million media budget to profit improving search engine marketing and digital content strategy.
• Online marketing client result example: Unique site visitors up 45%, reduced spending 50%, P & L profit margin
improvement.
• Expanded digital asset optimization and mobile marketing to expand company reach into emerging markets in Asia.
• Acting start up VP: Business development and marketing, closed deal with multi-billion dollar global digital media firm.
• Developed comprehensive marketing plans and competitive analysis for mobile/local/Internet startups and business clients.
• Advised companies on vendor selection and integrating emerging media / digital marketing technologies and advanced
search engine marketing techniques to improve customer acquisition, engagement and marketing channel management.
• Implemented content management system and increased web strategy effectiveness in healthcare and other spaces.

KEYCORP, Fortune 500 Corporation Internal Marketing Strategy Consulting Group Cleveland, Ohio
Assistant Vice President, Client Strategy Analyst (Marketing Strategy Consulting) 2004-2005
• Led a 14 member team that defined Market Requirements Documents (MRDs), Product Requirements Documents (PRDs)
for B2B and B2C sales and marketing analytics and sales management utilizing Cognos business intelligence tools.
• Captured $10 million annual revenue opportunity by optimizing national sales force pricing, quota and credit activities.
• Reallocate sales force and financial advisors to high potential growth segments client segmentation strategy.
• Designed acquisition, cross-selling and retention service treatments designed to maximize client profitability via CRM.

MUSICFRISK.COM, a Pre-funding (B2C) Music Fan Community and Advertising Network Chicago, Illinois
Founder, President and Chief Marketing Officer 2003-2004
• Formed business plan to create actionable marketer data. Did not proceed to funding. Completed Top 10 MBA in 2003.

PPM AMERICA, INC., North American Asset Management Subsidiary of Prudential plc Chicago, Illinois
Business Development—Senior Quantitative Analyst, Fixed Income 1998-2002
• Generated $5 million in annual revenue through institutional client development. Led full-cycle product launch and budget
(P+L) of customized Japanese investment vehicle which grew to over $4 billion in fixed income assets under management.
• Engineered cash flow models for portfolios, individual corporate, privately issued, asset-backed, commercial and residential
mortgage-backed securities. Structured CDO securities with investment bankers for primary market sale.
• Led team that reduced cycle time 90% through redesign of proprietary portfolio analysis and comparison process that
became pivotal in client acquisition process, portfolio decision making and flexible client portal communications.

BLACKROCK, INC., Innovative Provider of Asset Management and Risk Consulting (pre-IPO) New York, New York
Associate—Promotion from Analyst January, 1997 1995-1998
• Directed C-level projects for Account, Risk and Portfolio Management teams that increased customer acquisition rates,
accuracy of portfolio manager decision making and developed elite, customer focused and Internet delivered client service.
• Leveraged strong vendor relationships and business policies to create a zero tolerance data integrity environment.
• Managed multiple project teams of up to 20 members. Selected, trained and mentored 12 employees.
• Created real time business rule monitoring process which improved client experience and increased retention.
• Transformed information technology cost center through initiative into a new revenue generating B2B line of business.
• Managed exponential growth through process redesigns that allowed redeployment of 7 full time employees to new areas.

ALLIANCE CAPITAL, L.P., Global Investment Management Subsidiary of AXA Group New York, New York
Portfolio Manager Assistant— Promotion from Mutual Fund Accountant 1993-1995
• Launched Australian product, analyzed portfolios and individual securities, delivered client presentations and RFPs.
• Led team of support resources, executed all fixed income and cash equivalent trading for over $5 billion in assets.

STEIN, ROE & FARNHAM, INC., Investment Management Company Chicago, Illinois
Mutual Fund Accountant 1990-1992
• Prepared daily net asset values, compliance, expense analysis and mutual fund performance board of director materials.

EDUCATION

THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS Chicago, Illinois

Master of Business Administration (MBA): Entrepreneurship and Finance (previously Chicago GSB) 2003
• Attended while working full-time, Dean’s List, Co-chair of Professionals’ Finance Club, Marketing & Consulting Club

DEPAUL UNIVERSITY Chicago, Illinois

Bachelor of Science in Commerce: Accounting 1990

PRESS / ARTICLES

• Quoted in Wall Street Journal, Appeared on Peter Clayton Human Capital Strategy Podcast http://bit.ly/cmIToN
• The Emerging Media Skill Set of the Generation X Chief Marketing Officer http://bit.ly/69iZzT
• Effective Search Marketing Strategy Determines Fate of Organizations http://searchenginewatch.com/3641478
• Social Media is an Innovation Tool and a Marketing Tool http://tinyurl.com/rapid-innovation

PUBLIC SPEAKING / BUSINESS CONFERENCE SPEAKER

• Solo Presentation, Agile 2011, The Potential for Agile Digital Marketing Business Strategy, Salt Lake City, Utah, August, 2011
• Panel, IIR Technology Market Research, Social Media – Scientific Technology or Business Practice?, Chicago, IL, May, 2011
• Keynote Speaker, Total Marketing CMO Forum, Dubai, United Arab Emirates, November, 2010
• Keynote Speaker, Internet Hungary, Budapest / Siofok, Hungary, October, 2010
• Incisive Media Search Engine Strategies Chicago, “Selling Search Marketing to the C-Suite”, October, 2010
• Search Exchange – Internet Marketing Conference 2010, Charlotte, NC, May, 2010
• Search Marketing Expo, SMX Toronto 2010, Search Business Strategies Track, April, 2010
• Think Tank Live! Milwaukee, Opening Business Keynote Speaker, February, 2010
• Affiliate Summit East 2009, New York City, “Removing Enterprise Barriers: Budgets, Silos, Creating Dominance”
• WordCamp Chicago 2009, “Measuring Search Engine Marketing Success”
• Mediabistro User Generated Content Conference and Expo (UGCX) 2009 – “Marketing 2.0”
• Onrec Expo 2008 – “The Future of Sourcing and Hiring Star Performers”
• University of Chicago – “How To Reorganize Management For Social Media, Search Marketing & Internet Advertising”
• eComXpo 2006 – “Mobile Search Marketing - Coming Evolution of Chief Marketing Officer to Chief Customer Officer”

TECHNICAL SKILLS
• Microsoft Excel, Access, Word, PowerPoint, SQL, HTML,Twitter, Klout, Facebook pages, blogging, Retargeting, DSP
• Webtrends, CoreMetrics, Omniture and Google analytics, salesforce.com and Cognos business intelligence tools
• Bloomberg, Intex, SQL, Derivative Solutions and design data integrity initiatives to achieve superior analysis
•