Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name:…………………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT Evidence AUDIT Evidence

Method DATE TWO DATE
/Technique THREE
primary research
interviews Filming the cvs 14/02/11 Basic Not done 10/05/11 Not done
6/10/10 organisation.

questionnaires Media monkey 14/02/11 Competent PSA 10/05/11 Competent PSA

6/10/10 survey and Ict adverts asking adverts asking
people’s people aged 15- people aged 15-
opinions on the 19 about there 19 about there
work I have points of view on points of view on
produced for global warming global warming
every unit. and what causes and what causes
its. its. etent
focus groups 6/10/10 Basic 14/02/11 Not done 10/05/11 Not done
photography 6/10/10 Took photos for 14/02/11 Competent Unit1 10/05/11
comics in Lighting photos
Media. where I had to
work in a group
of four to see
which light makes
a good mood to
the horror genre.
Also I had to take
photos for which
location suits a
romantic location.
Advanced
Animatic for PSA
advert I had to
draw out how my
advert is going to
look like and I
had to take
photos of it.

filming 6/10/10 Filmed a VT 14/02/11 Competent Unit2 10/05/11 Advance Unit3

package about Redbridge Asian PSA adverts
Litter campaign Mendel.
in media.
recording and other 6/10/10 Southend on 14/02/11 Competent Unit2 10/05/11 Competent
forms of observation sea observing Recording the
how many cars sounds for
go pass. romantic
locations we had
to choose.
secondary
research

ratings / circulation Basic 14/02/11 Competent Unit1 10/05/11 Competent Unit3

figures/ Hits/ Box
Office 6/10/10 Researched on researched facts
the video game and figures for
ratings. PSA campaigns.
Circulation
figures and hits
to help me create
a power point
presentation on
the video games.
− audience and 6/10/10 Basic 14/02/11 Competent Unit1 10/05/11 Competent Unit3
market profiles video games researching
searching on the which adverts
internet to see are suited for the
which games target audience.
would appeal to
the audience for
example 5years
old or 18years
old. Also what
makes it targeted
to the audience.
− information about Research on 14/02/11 Competent Unit2 10/05/11 Basic
events, places and 6/10/10 Heavy metal and Researched the
people
search for relevant events to
nearest venues film for a
for a gig. romantic location.
identifying likely Basic 14/02/11 Competent Unit2 10/05/11 Competent Unit3
sources 6/10/10 Planning out I had to plan out
which location is the location
better for a where to film my
 romantic location. advert.
identifying and Basic 14/02/11 Basic 10/05/11 Basic
following-up leads 6/10/10

sifting, collating and Recording a VT 14/02/11 Unit2 recording 10/05/11 Unit3 Recording
storing the package and Redbridge cvs PSA adverts and
information obtained
6/10/10 putting the filming important putting the shots
shots into order information and in order.
in Media putting the shots
in order.
quantitative
research

quantitative research Basic 14/02/11 Unit1 video 10/05/11 Unit3 PSA advert
games to identify to see how much
the number of people chose
6/10/10 people buy video how often they
games. use electric
appliances.
qualitative research
qualitative research Basic 14/02/11 Unit2 information 10/05/11 Unit3 PSA
6/10/10 on video games adverts to see
consoles. the opinions on
different
audience’s
attitudes towards
global warming.
Facts and figures
on global
warming to help
me use the
information in
my advert.
researching the
content for a
production
• identify 6/10/10 Media Vt 14/02/11 10/05/11 Competent Unit3
accurately what package Researching PSA
you need to find researching and campaigns to
out
finding out give me ideas to
primary sources help me in
and secondary. filming my PSA
advert.
• identify how and 6/10/10 Filming cvs 14/02/11 Advanced Unit1 10/05/11 Advanced Unit3
where you are likely organisation researching the Filming PSA
to get the necessary
video games adverts.
information
statistics and
information about
them.
• recognise and 6/10/10 Basic Unit2 did a 10/05/11 Unit3 shooting
follow-up information storyboard to script it helped
trails when they help me shots my me plan out my
present shots correctly. advert in order
themselves and
and it helped me
keep records of this
activity film it in the
correct order.
• record the Media recording 14/02/11 Competent Unit2 10/05/11 Advanced Unit3
information obtained a comic and a vt reordered Researching
accurately
package. Redbridge CVS, global warming
6/10/10 Charity appeal information.
script, using
different
equipment to film
in different
locations.
• collate (that is, sift Magazine cover 14/02/11 Advanced 10/05/11 Advanced Unit3
through, analyse, 6/10/10 in media, Ict Unit1Analysed Analysed
evaluate and
6/10/10 analysing the video games questionnaire on
organise) the
information obtained evidence of the which had to global warming
tools I have include the which was done
used on each conventions they by PowerPoint
unit. Business have.
analyse of a
application
form.
• store the 6/10/10 Media stored my 14/02/11 Advanced Media 10/05/11 Advanced Media
information so that it work into stored my work stored my work
is easily accessed
Blogger also Ict into Blogger. into Blogger.
uploading my
work so it
stores the work
 have done.
researching a
media product

• what the audience Business 14/02/11 Advanced Unit1 I 10/05/11 Advanced Unit3 I
(or market) is for the identifying had to choose had to research
product
6/10/10 which products which video game the products
is for. would appeal to a mostly used by
specific target people aged 15-
audience and say 19years old.
why.
• how large that 6/10/10 Basic 14/02/11 Advanced Unit1 10/05/11 Competent Unit3
audience (or market) video games I had an
is
researching audience
6/10/10 feedback to see
how large the
audience is for
using a lot of
electric
appliances.
• what an audience ICT all the units’ 14/02/11 Unit1 Video 10/05/11 Basic
thinks of a product example badge games seeing
and wristbands. which games
6/10/10 appeals to a
specific target
audience. Also if
they like the
games.
• how the product 6/10/10 Basic 14/02/11 Unit1 comparing 10/05/11 Competent Unit3
compares to other our own game PSA adverts
similar products
and compared It were similar to
to a current video global warming
game. adverts.