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L.O.2. – Mr.

Davies - Know
the key providers of
sports development.
During the course of this L.O. I will be exploring 3
of the key sporting development providers,
outlining their aims, incentives and objectives with
regards to the sporting world. Below is a list of the
3 I have chosen to research;

- National Organisations
- Governing bodies
- Private sector providers

National Organisations

National organisations help to assist with a variety

of different goals, from producing world class
athletes to increasing general participating in
schools and locally run sporting projects. The
following bullet points help us to acknowledge
what National Organisations offer;

Providing general advice

Promoting National sport and exercise strategies
Promoting participation
Development of future professionals
Distributing of funds
Enabling elite training and development
Providing advice, technical or otherwise
Development of training facilities

I have chosen to look at Sports council for

Wales as my National Organisation and below will
be information on their accomplishments, aims,
goals and ideas with regards to sport.
The Sports Council for Wales is the national
organization responsible for developing and
promoting sport and active lifestyles Throughout
Wales. It is the main adviser on sporting matters to
the Welsh Assembly Government and is
responsible for distributing funds from the National
Lottery to sport in Wales. The sports council for
Wales’s ultimate vision is to achieve a physically
active and sporting Nation and aim to achieve this
by the setting up and running of various clubs,
inter school run and privately run to fully take
advantage of the facilities and funding they have
available to them. The national organization
promotes participation through the means of
various programs such as the 5x60 program and
the dragon sports project
Sports council for Wales’s main focus is to
increase the ‘frequency’ of participation within
young people, they can achieve this by persuading
those who are not participating in little or no
exercise a week, to become more active. They
also encourage people, both young and old people,
to develop a wide range of activities that they can
participate in during the week to bring their
standards of living up by increasing general health
in Wales.
The Council is fully dedicated to the Welsh
Assembly Government’s vision for a physically
active and sporting nation; this is seen within its
strategy document ‘Climbing Higher’, and its main
goal is to rapidly increase the participation of sport
and for people who do not take part in sporting
activities to encourage them to become more
active, they do this by various different schemes as
mentioned further
Sports Council for Wales offers a large variety of
activities to take par in, some of which are:

-Table tennis

The following is a list of a few of Sports Council for

Wales’ achievements all taken from their website
found at… (

- More young people than ever before are

members of sports clubs
- More than 134,000 primary school children
take part in Dragon Sport – the Sports Council
for Wales’ campaign to get more primary
school children playing more extra-curricular
sport than ever before
- Since 1999, the Sports Council’s small scale
National Lottery grant, Community Chest, has
injected more than £9 million into more than
12,000 community projects. A large emphasis
of the programme is training volunteers so
that clubs do not have to pay for coaching
- The number of sporting opportunities available
to people with disabilities has massively
increased since the launch of the Disability
Sport Wales community programme in 2000.
In 2008-9, there were more than 350,000
opportunities for disabled people to get
involved in sport.
Governing bodies.

A sport governing body is seen as ‘’a sports

organisation that has a regulatory or sanctioning
function.’’ As quoted by ( and
come in various different forms.

They aim to;

-run their sports smoothly
-Promote development of the sport
-Organise competitions and events
-Select teams at all levels
-Arrange coaching and training
-Organise award schemes
-Enforce rules and laws
-See that they meet the rules of the international
-Negotiate with television and sponsoring
-Distribute funds for the world class programmes
-Produce detailed plans with clear targets for
participation and excellence.

The national governing bodies are responsible for

their own sports throughout the country. Those
that have large numbers of member clubs need to
split up the country into smaller area associations.
These area associations carry out the policy of the
national governing bodies. They organise coaching,
training and competitions for clubs and individuals
in their own areas.
The different types of sport governing bodies are
all shown below.

-International Federations are responsible for

one sport (such as aquatics or skiing). They create
a common set of rules and organise international
competitions. The promotion of the sport is also a
task of an international federation. ‘

-Trusts are organisations or groups that have

control over money that will be used to help
someone else, an example of this would be Youth
Sport Trust. Who aim to ‘’support the education
and development of young people through physical
education’’ The above statement from the
following website ( shows how the
different sections and sectors of governing bodies
all aim to achieve the common goal of the
development of athletes. We can conclude this
because of the below quotations taken from (The
world of sport examined 2nd edition Paul Beashel et
al 2001) who state that it is the role of National
governing bodies to ‘’ select outstanding
sportspeople to receive funding from the national
lottery to support their training and preparation for
international competition, providing them with the
opportunities to become successful on the world
sporting stage.’’ They do this through the means
of different sporting programmes;
-Worlds class start; promising young sportspeople
-World class potential; for talented sportspeople
with poetical to represent their country
-World class performance; for elite sportspeople
able to succeed in international competition.
Some continuing types of governing bodies are as
-National Federations have the same objectives
as an international federation, but within the scope
of one country, or even part of a country, as the
name implies. They support local clubs and are
often responsible for national teams.

-National Olympic Committees and National

Paralympic Committees are both a type of
National Federation, as they are responsible for a
country's participation in the Olympic Games and
in the Paralympic Games respectively.

-Professional leagues are usually the highest

level of play in sport, particularly if they consist of
the best players around the world in a certain

Private sector providers

A private sector with regards to sport can be seen

as a Company whose fundamental aim is to make
money, but who also often help to fund sports.
The private sector “Is made up of the two main
groups: commercial enterprises that provide
facilities for the public in return for payment. And
companies that provide facilities for the
unemployed” (Physical education and the anatomy
of sport).

Private sector sporting facilities and centres are

owned and run by completely independent private
companies, whose funding comes largely from the
owners/ stakeholders. The privately run sports
specific centres operate all around the UK, and
have goals similar to the public sector. Although
the private sector centres motives are a lot more
financial. This sector is strongly demand led and is
greatly affected by the ‘external environment’.
Such as changes in trend, public spending habits,
economic decline, location etc. For example if our
country is in an economic ‘slowdown’ then
customers generally tend to save more and spend
less money on non-essential services such as gym
memberships. Along with the public sector, the
private sector works in partnership with
neighbouring firms and organisations.

Their main focuses and drives are;

• Profit making
• Increase sales
• Increase market share
• Focus on quality
• Improve status

Money In
• Sponsorship to individuals/teams
• Sports aid grants
• Buying TV rights
• National Sports Foundation
• Running and maintaining private sports clubs
and facilities

Money Out
• Business profit
• Ticket sales
• Sale of TV right

- Sports council for Wales website for funding
- A Level textbooks
- (Physical education and the anatomy of sport).
- (The world of sport examined 2nd edition Paul
Beashel et al 2001)
- (

Olivia McCarthy 12PDL.