Predictive Analytics World Conference - Speakers - March, 2011

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Speakers Predictive Analytics World San Francisco 2011
San Francisco 2011
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Workshops:
Driving Decisions Dean Abbott, President, Abbott Analytics
Core Methods
Dean Abbott is President of Abbott Analytics in San Diego, California. Mr.
Net Lift Modeling Abbott has over 21 years of experience applying advanced data mining,
Hands-On Predictive data preparation, and data visualization methods in real-world data
Analytics intensive problems, including fraud detection, risk modeling, text mining,
Hands-On Intro to R response modeling, survey analysis, planned giving, and predictive
Speakers toxicology. In addition, Mr. Abbott serves as chief technology officer and
mentor for start-up companies focused on applying advanced analytics
Hotel/Location in their consulting practices.
Sponsorship
Mr. Abbott is a seasoned instructor, having taught a wide range of data mining tutorials and
seminars for a decade to audiences of up to 400, including PAW, KDD, AAAI, IEEE and
Blog several data mining software users conferences. He is the instructor of well-regarded data
mining courses, explaining concepts in language readily understood by a wide range of Exhibit Hours
About Monday, March 14th:
audiences, including analytics novices, data analysts, statisticians, and business 10:00am to 7:30pm
Previous Events professionals. Mr. Abbott also has taught applied data mining courses for major software
vendors, including SPSS-IBM Modeler (formerly Clementine), Unica PredictiveInsight Tuesday, March 15th:
Call for Speakers 9:45am to 4:30pm
(formerly Affinium Model), Enterprise Miner (SAS), Model 1 (Group1 Software), and hands-on
Press Room courses using Statistica (Statsoft), Tibco Spotfire Miner (formerly Insightful Miner), and CART
(Salford Systems). Sponsors
Contact
Case Study: Turning Member Satisfaction Surveys into an Actionable Narrative
Full-day Workshop: Hands-On Predictive Analytics
Dave Andre, Ph.D., Chief Executive Officer and Chief Technology

Officer, Cerebellum Capital
David co-founded Cerebellum Capital, Inc, where he is presently the

Chief Executive Officer and Chief Technology Officer. He is also a
research advisor to BodyMedia, Inc. Since 2006, Dr. Andre has been
principal investigator on a multi-million dollar research grant to non-
invasively predict blood glucose from a multi-sensor stream of
physiological data. From 2002 until 2007, Dr. Andre was Director of
Informatics at BodyMedia, where he and his team collected and analyzed
clinical and user data and created state of the art statistical machine learning models that
map sensor data to detailed and specific statements about human physiology and activity,
Free predictive such as energy expenditure and sleep state.
analytics guide
In 1996, Dr. Andre co-founded Blue Pumpkin Software, a workforce management software
Predictive analytics
seminar company that was sold to Witness Systems in 2005. He invented the scheduling engines
utilized in the company's products that took historical time-series of call data of different types
Online training: and human resource constraints and created schedules to maximize performance using
on-demand innovative successive approximation and simulation techniques. Dr. Andre also co-founded
and is a partner in Just Passing Through, LLC, a company that creates, runs, and films
Cross-registration team-based puzzle races. Dr. Andre earned B.S. and B.A. degrees in Symbolic Systems and
discount: half-off Psychology from Stanford University and a PhD in Artificial Intelligence from U.C. Berkeley,
where he was awarded a Hertz Fellowship. In addition to holding numerous patents for his
inventions, he is the author of more than 60 peer-reviewed publications in the areas of
statistical machine learning, robotics, reinforcement learning, evolutionary computation, and
parallel processing, as well as a book on automatic circuit design.
Black Box Trading: Analytics in the Land of the Vampire Squid
Sugato Basu, Ph.D., Senior Research Scientist, Google
His areas of research expertise include machine learning, data mining,

predictive modeling and optimization, with special emphasis on
scalable algorithm design for text and social network analysis. He did
his Ph.D. in machine learning from UT Austin, and worked at SRI
predictiveanalyticsworld.com/…/speak… 1/11
International on the CALO project before joining Google. He has written
multiple papers, book chapters, and encyclopedia articles on clustering,
semi-supervised learning, record linkage, social search / routing, rule
mining, and optimization, and has won best paper awards at the KDD, ICML and SDM
conferences. He continues to serve on multiple conference / journal committees and NSF
panels on machine learning and data mining.
Keynote: Lessons Learned in Predictive Modeling for Ad Targeting
John C. Brocklebank, Ph.D., Vice President, SAS Solutions OnDemand
John Brocklebank, VP of SAS Solutions OnDemand, oversees SAS'

growing menu of hosted applications, directing product research and
development, marketing, sales, program management, IT, quality
assurance, and documentation. Current products and services address
critical issues in marketing, fraud detection, drug development and
education, as well as Advanced Analytics Lab and Education Value
Added Assessment System (EVAAS) ASP educational testing (K-12).
Previously a Senior Research and Development Director for SAS' Analytic ASP, John joined
SAS in 1981. He earned a Ph.D. in statistics from NC State University, where he was adjunct
professor from 1999-2000. John holds six US patents and has published some 30 papers
and presentations.
Sponsor Presentation: The Hefty Toll of Fraud: How to Leverage Predictive Analytics
and Social Network Analysis
Tilmann Bruckhaus, Ph.D., Director, Risk and Analytics Engineering,

Eventbrite
His areas of research expertise include machine learning, data mining,

predictive modeling and optimization, with special emphasis on
scalable algorithm design for text and social network analysis. He did
his Ph.D. in machine learning from UT Austin, and worked at SRI
International on the CALO project before joining Google. He has written
multiple papers, book chapters, and encyclopedia articles on clustering,
semi-supervised learning, record linkage, social search / routing, rule
mining, and optimization, and has won best paper awards at the KDD, ICML and SDM
conferences. He continues to serve on multiple conference / journal committees and NSF
panels on machine learning and data mining.
Case Study: Market Penetration: Is Your Growth on Track?
Dustin Cannon, Senior Vice President, TXU Energy
Dustin Cannon is currently a Manager Market Research at TXU Energy in Irving, TX. His
primary role on the TXU Energy market research team is to provide support for advanced
analytics. Prior to joining TXU Energy Dustin was the Director of Advanced Analytics at
M/A/R/C Research for 12 years.
Case Study: Message Optimization using Discrete Choice Analysis in the Energy
Sector
Sameer Chopra, Vice President of M arketing Analytics, Orbitz

Worldwide, Inc.
Sameer Chopra is VP of Marketing Analytics at Orbitz Worldwide, a

leading online global travel company. He has 15 years of experience in
applying data mining and predictive analytics across various business
domains at both Fortune 500 firms and startups -- saving companies
millions of dollars and boosting their top line. Sameer has led Analytical
teams in areas including Revenue Management, Fraud Detection, Web
Analytics, CRM, Internet Marketing, and Experimentation (A/B &
Multivariate Testing).
Prior to Orbitz, Sameer was in the leadership team at Intuit's Small Business Group (SBG),
where he was leading Marketing Analytics and Web Testing. He instilled a culture of test &
learn and successfully helped SBG drive double-digit millions in annual incremental revenue
from leveraging Test Analytics.
Sameer is an eBay Inc. veteran where he was Director of Analytics. He led Search Engine
Marketing (SEM) Analytics for the firm, resulting in record ROI for eBay's Internet Marketing
group. He led the foundational analytics effort in building Triton, eBay's automated SEM
platform. Sameer was also a core member of the Trust & Safety Group in the formative years,
where he applied predictive models to detect fraud proactively.
Sameer also ran eBay Inc's Global Experimentation Analytics Group -- the testing program
was highlighted in the Feb 2009 issue ("How to Design Smart Business Experiments") of the
Harvard Business Review (HBR).
Sameer holds a Masters degree in Operations Research from the Massachusetts Institute of
Technology (MIT). He holds an undergraduate degree (Summa Cum Laude) in Mathematics
with a minor in Computer Science from Allegheny College, where he graduated valedictorian.
LinkedIn: http://www.linkedin.com/pub/sameer-chopra/1/410/267
Case Study: Enhance Business Performance by Applying Analytics to Search Engine

Marketing (SEM)
John Colias, Senior Vice President, Decision Analyst, Inc.
John leads the Advanced Analytics Group at Decision Analyst. In this capacity he designs,
implements, and interprets custom quantitative research. His work is focused on applying
advanced metrics and models in the areas of product optimization, market segmentation,
competitive analysis, brand development, pricing strategies, predictive modeling,
forecasting, and panel data econometrics.
John has more than 25 years of experience with econometric and simulation models. He
has designed marketing research in a broad spectrum of industry categories, including
prescription drug, packaged goods, high-tech and computer, telecommunications,
insurance, restaurants, automobile, and retail gasoline. John holds a Ph.D. in Economics
from The University of Texas at Austin with specializations in econometrics and modeling
methods.
Case Study: Message Optimization using Discrete Choice Analysis in the Energy
Sector
Thomas Davenport, President's Distinguished Professor, Babson

College, Author, Competing on Analytics: The New Science of Winning;
Co-Founder, International Institute for Analytics
Thomas Davenport is currently the President's Distinguished Professor

of Information Technology and Management at Babson College. He is
the former director of research centers at SAS, Ernst & Young, and
McKinsey, and has taught at Harvard Business School, Dartmouth's
Tuck School of Business, and the University of Texas at Austin.
Thomas is a frequent contributor to Harvard Business Review and other

leading journals. His recent article, "Competing on Analytics," was Harvard Business
Review's most requested article reprint of 2006. He is the author or co-author of twelve
books, including the bestsellers Working Knowledge: How Organizations Manage What They
Know and Process Innovation: Reengineering Work through Information Technology. His
latest book, Competing on Analytics: The New Science of Winning, has become a best-seller
and is being translated into 10 languages.
Keynote: The New Quantitative Era: Creating Successful Business Change with
Analytics
Antony F. DeSantis, CFE, Senior M anager, Deloitte Financial Advisory

Services LLP
Mr. DeSantis is a Senior Manager in the Data Analytics practice within

Deloitte Financial Advisory Services LLP with more than 12 years
experience specializing in the forensic analysis of electronic data. His
technical experience includes the analysis of complex structured and
unstructured data, management and implementation of small-scale
information management systems, the design and operation of
relational databases in investigations, litigations, claims processing and
settlement administration environments and the use of databases and forecasting
methodologies for identifying indicators of fraud. Mr. DeSantis is a Certified Fraud Examiner
and has presented on International eDiscovery Issues, Investigative Data Considerations,
Technology to Detect Potential Violations of the U.S. Foreign Corrupt Practices Act, and
Healthcare Data Mining.
Gold Sponsor Presentation: Enhancing Rules-Based Approaches to Fraud, Corruption,
and Bribery Detection with Predictive Analytics
Anindya Dey, Business Analyst, Hewlett-Packard
Anindya Sankar Dey is currently a Business Analyst in Hewlett-Packard.

He has about 1.5 years of experience in data mining and modeling
techniques. Prior to Hewlett-Packard he finished his Master Of Statistics
from Indian Statistical Institute.
Case Study: Customer Repurchase Analysis - B2B Context: A

Bayesian Framework
John F. Elder IV, Ph.D, Chief Scientist, Elder Research, Inc.
Dr. John Elder heads a data mining consulting team with offices in
Charlottesville Virginia, Washington DC, Mountain View California, and
Manhasset New York (www.datamininglab.com). Founded in 1995,
Elder Research, Inc. focuses on investment, commercial and security
applications of advanced analytics, including text mining, forecasting,
stock selection, image recognition, process optimization, cross-selling,
biometrics, drug efficacy, credit scoring, market timing, and fraud
detection.
John obtained a BS and MEE in Electrical Engineering from Rice University, and a PhD in
Systems Engineering from the University of Virginia, where he's an adjunct professor
teaching Optimization or Data Mining. Prior to 15 years at ERI, he spent 5 years in aerospace
defense consulting, 4 heading research at an investment management firm, and 2 in Rice
University's Computational & Applied Mathematics department. Dr. Elder has authored
innovative data mining tools, is a frequent keynote speaker, and was co-chair of the 2009
Knowledge Discovery and Data Mining conference, in Paris.
John's courses on analysis techniques -- taught at dozens of universities, companies, and

government labs -- are noted for their clarity and effectiveness. Dr. Elder was honored to
serve for 5 years on a panel appointed by the President to guide technology for National
Security. His book with Bob Nisbet and Gary Miner, Handbook of Statistical Analysis & Data
Mining Applications, won the PROSE award for Mathematics in 2009. His book with Giovanni
Seni, Ensemble Methods in Data Mining: Improving Accuracy through Combining
Predictions, was published in February 2010. John is a follower of Christ and the proud
father of 5.
Text Mining: Lessons Learned

Full-day Workshop: The Best and the Worst of Predictive Analytics: Predictive
Modeling Methods and Common Data Mining Mistakes
Bill Franks, Chief Analytics Officer, Global SAS Program, Teradata

Corporation
Bill is Chief Analytics Officer for Teradata's global SAS program. In this role, he provides
thought leadership to clients on trends in the Advanced Analytics space, how clients can
leverage those trends, and how Teradata and SAS can support those efforts. Bill also
oversees the Business Analytic Innovation Center, which is an analytics think tank jointly
sponsored by Teradata and SAS. Bill has extensive background helping clients derive value
through the use of data analysis and modeling, with a focus on making results accessible to
the business community. His work has spanned clients in a variety of industries ranging in
size from Fortune 100 companies to small non-profit organizations. Bill is also a faculty
member of the International Institute for Analytics.
Gold Sponsor Presentation: Let's Talk About Fleas!
Kaiser Fung, Senior Director of Strategic Analytics, Sirius XM Radio
Kaiser Fung is Senior Director of Strategic Analytics at Sirius XM Radio,

and author of Numbers Rule Your World: the hidden influence of
probability and statistics on everything you do (McGraw-Hill, 2010). At
Sirius XM Radio, his team is responsible for applying advanced
statistical techniques to solve business problems, such as multivariate
testing and predictive modeling. Mr. Fung has over 15 years of
experience building predictive models for the media, Internet and
banking companies. He holds an MBA from Harvard Business School, and statistics and
operations research degrees from Cambridge and Princeton. He teaches statistics for
management at New York University.
Lab Session: Making Predictive Models Count
Anthony Goldbloom, Chief Executive Officer, Kaggle
Anthony is the Founder and CEO of Kaggle Pty Ltd, a global platform for
data prediction competitions. Anthony assists companies with framing
modeling tasks as data prediction competitions, ensuring competitions
reflect real-life projects, and that the results can be integrated into their
day-to-day operations.
Before founding Kaggle, Anthony worked in the macroeconomic

modelling areas of the Reserve Bank of Australia and before that the Australian Treasury. In
these roles, Anthony was responsible for building and maintaining macroeconomic models
of the Australian economy. He used these models to generate economic forecasts and to
simulate the impact of changes in interest rates and fiscal policy on the Australian economy.
Anthony holds a first class honours degree in economics and econometrics from the
University of Melbourne and has published in The Economist magazine and the Australian
Economic Review.
Case Study: Crowdsourcing Data Prediction
Stephen Hollifield, Information Services Manager, Richmond, Virginia

Police Department
Stephen Hollifield is the CIO for the Richmond Police department in Richmond, Virginia and
a Strategic Business/IT Consultant. He has designed Enterprise Architectures in various
industries, such as law enforcement, finance, non-profit charity and technology. He has
worked in the IT industry for over 18 years, conducting engagements in enterprise business
process modelling, strategic/tactical business planning, enterprise business architecture
and IT architecture integration, strategic frameworks integration with systems development
methodologies, enterprise business requirements analysis, and IT service offering
enhancements.
Case Study: Predicting Crime: Reducing Crime with Business Intelligence
Piyanka Jain, Senior Manager, NA Business Developement and

Analytics, PayPal
Piyanka's strength and interest lies in deriving actionable insights from

data to enable informed trade-offs and decision making. She never
stops asking "Why" questions as customer behavior, action and attitude
continuously intrigue her.
Currently, she is engaged in leading strategic analytics for PayPal that

enables fact-based decisions on fine-tuning customer experience and
product development. From building a recommendation engine for "Next Best product" for
merchants to identifying the factors that indicates to an event happening in future, her role at
PayPal is to lead the organization into learning more about their products and customers
through rigorous understanding and mining of data.
Prior to this, Piyanka provided database driven analytical services to Adobe Product
Marketing and Campaign Marketing. At Adobe, Piyanka designed and analyzed programs,
used program learnings to drive planning for direct marketing communication programs,
created segmentation and targeting strategy, mined data for predictors of campaign
performance, built statistical models to identify top converters.
Prior to this, Piyanka founded Out of Box Media in 2003. The company's first Ad Campaign
started with Chinese boxes and then grew to incorporate other types of containers including
Pizza boxes, cake boxes etc. Her experience in advertising at Google, and her science and
engineering degrees from Texas A&M and University of Minnesota enabled her to reach out
to a wide variety of customers.
In her spare time, Piyanka likes to run, practice Yoga, paint, make pottery, and get an
occasional game of Squash with her husband, Parth Sethia.
Case Study: Putting Predictive Analytics into Context: The Analytics Value Chain
Kathleen Kane, Principal Decision Scientist, Fidelity Investments
Kathleen Kane is a Principal Decision Scientist with the Modeling and
Analytics Strategy team at Fidelity Investments in Smithfield, RI. The
Modeling and Analytics Strategy team works with partners in marketing,
distribution and product to answer business questions using statistical
data analysis.
Kathleen has more than ten years of data mining experience in the
financial services industry.
Kathleen received her BA in engineering from Dartmouth College, and her MS from the MIT
Sloan School of Management.
True-Lift Modeling: Mining for the Most Truly Responsive Customers and Prospects
David Katz, Senior Analyst, Dataspora, and President, David Katz

Consulting.
David Katz has been in the forefront of applying statistical models and database technology
to marketing problems since 1980. He holds a Master's Degree in Mathematics from the
University of California, Berkeley. He is one of the founders of Abacus Direct Marketing and
was previously the Director of Database Development for Williams-Sonoma.
He is the founder and President of David Katz Consulting, specializing in sophisticated

statistical services for a variety of applications, with a special focus on the Direct Marketing
Industry. David Katz has an extensive background that includes experience in all aspects of
direct marketing from data mining, to strategy, to test design and implementation. In addition,
he consults on a variety of data mining and statistical applications from public health to
collections analysis. He has partnered with consulting firms such as Ernst and Young,
Prediction Impact, and most recently on this project with Dataspora.
Case Study: Social Networking Data for Churn Analysis
Joel Kleinman, Vice President, Internet Channel BI & Analysis, Bank of

the West
Mr. Kleinman specializes in internet marketing analytics and finance. In

his current role, he manages business intelligence and financial
planning for the internet channel at Bank of the West.
Between 2002 and 2008, Mr. Kleinman managed internet research and
analytics for Washington Mutual Bank. Prior to that, he spent several
years at internet marketing agencies developing analytical solutions and
marketing strategy.
Mr. Kleinman received his M.B.A. from UC Davis in 2008 and a B.A. in Psychology from San
Francisco State University in 1998.
Case Study: Effectively Incorporating Internet in Customer Value Models
Rado Kotorov Ph.D., Director, SP M anagement & Competitive Strategy,

Information Builders
Dr. Rado Kotorov, technical director of Strategic Product Management for

Information Builders, is responsible for emerging reporting, analytic, and
visualization technologies. He is driving the adoption of RIA, AJAX,
search, and other Web 2.0 and mobile technologies to make BI and
enterprise analytics more accessible, intuitive, and collaborative. Active
Reports, Magnify, and Power Painter are just a few of the applications
created through his efforts.
Prior to joining Information Builders he was chief financial officer with responsibilities in IMS
and IT at DeBacker Management LLC. He was also BI director at CMI Marketing, where he
managed the implementation of BI and financial reporting solutions, data warehouses, and
custom applications. Dr. Kotorov has developed analytic models and applications for the
pharmaceutical, retail, CPG, financial, and automotive industries. He has a Ph.D. in decision
and game theory, and economics from Bowling Green State University. He has also
published on business processes, emerging technologies, CRM, KM, innovation, and
entrepreneurship.
Platinum Sponsor Presentation: WebFOCUS RStat - Predict the Future and Make
Effective Decisions Today
Max Kuhn, Director, Nonclinical Statistics, Pfizer
Max Kuhn, Director, Nonclinical Statistics, Pfizer
Max Kuhn is a Director of Nonclinical Statistics at Pfizer Global R&D in

Connecticut. He has been apply models in the pharmaceutical
industries for over 15 years.
He is a leading R developer and the author of several R packages

including the CARET package that provides a simple and consistent interface to over 100
predictive models available in R.
Mr. Kuhn has taught courses on modeling within Pfizer and externally, including a class for
the India Ministry of Information Technology.
Full-day Workshop: R for Predictive Modeling: A Hands-On Introduction
Aaron Lai, Prior VP and Senior Quantitative Research Associate,

Bank of America
Aaron Lai, CFA, is the former VP and Senior Quantitative Research

Associate for the Innovative Delivery Solutions team of the Bank of
America in San Francisco. Aaron is now Senior Manager of Marketing
Analytics for Blue Shield of California. He has over 10 years experience
in consumer analytics and database marketing for financial institutions
and has patents currently pending. He has published in academic
journals and has presented in international data-mining conferences.
He also served on the CFA examination curriculum committee and the CFA Magazine
Advisory committee. He received a B.Sc.(Hons) in Finance (City University of Hong Kong), a
B.Sc.(Econ)(Hons) in Management Studies (University of London), a MBA (Purdue
University), and a M.Sc. in Sociology (University of Oxford).
Case Study: How Do Peers Evaluate Peer-to-Peer Lending?
Kim Larsen, VP of Analytical Insights, Market Share Partners
Kim Larsen is a VP of Analytical Insights at Market Share Partners, a

leading marketing science company based in Los Angeles. Prior to
Market Share Partners, he worked in the advanced analytics department
of a Fortune 500 financial services institution. Kim has worked in the
area of data mining and statistical modeling industry since 2001 and
programmed in SAS since 1995. Throughout his professional career, he
has worked on and managed a wide array of data mining and analytical
problems including price optimization, media mix optimization, demand forecasting,
customer segmentation, and predictive modeling.
Kim frequently speaks at data mining conferences around the world in the areas of
segmentation and predictive modeling and has been an acclaimed keynote speaker at
Predictive Analytics World and other conferences. His main areas of research include
additive non-linear modeling and net lift models (incremental lift models).
Kim holds a B.S. in mathematics and economics and an M.S. in statistics.
Workshop: Net Lift Models: Optimizing the Impact of Your Marketing
Bill Lazarus, President and CEO, Seer Analytics, LLC
Bill Lazarus is President and CEO of Seer Analytics, LLC, a technology-

based research and analytics company in Tampa Florida. Seer
produces actionable intelligence to help clients make smarter decision
and drive business performance.
Bill has worked in the non-profit and corporate sectors. He joined the
Dun & Bradstreet Corporation in 1984 where he held positions of
increasing responsibility at three divisions and the corporate office.
In 1994, Bill founded Lazarus Associates, a consulting firm specializing in the use of data
and analytical tools to support strategy development. In January 2001 Bill and his partners
formed Seer Analytics to provide consumer research products and services requiring a
substantial technological infrastructure.
Since its formation Seer has developed proprietary software and processes to automate
complex data collection, analysis and reporting. Seer reports embed sophisticated analytics
yet are designed to be accessible and meaningful to a non-technical audience. They have
been used at every level of the organization, from frontline operations to boardroom planning.
Bill received his BA from the University of Wisconsin, his MA from the University of Toronto,
and his SM and PhD from the Massachusetts Institute of Technology.
Case Study: Turning Member Satisfaction Surveys into an Actionable Narrative
Tim Lopez, Vice President, Engineering, Gaia Interactive
Tim Lopez is VP of Engineering at Gaia Interactive, a social site that delivers over a billion
page views per month, processes over 100,000 transactions and gets more than 7 million
unique monthly users. Prior to that he worked in a number of different fields, including
consumer databases and Java development tools.
Case Study: Decoding Customer Attention and Retention Behavior Using Predictive
Analytics
Antonia de Medinaceli, Senior Business Analyst, Elder Research, Inc.
Antonia de Medinaceli has extensive experience in all aspects of the

data mining process, and has solved challenges in many industries,
including financial, crime analysis, and customer relationship
management (CRM) industries. Her consulting experience is both
domestic and international. Antonia is experienced with most of the
leading statistical software packages. In addition to her consulting
experience, she has taught data mining short courses with the Elder
Research team. She has degrees in Computer Science and Systems Engineering from the
University of Virginia.
Case Study: Fighting the Good Fraud Fight
Michael Murff, Manager, Risk Decision Management, PayPal
Michael Murff is Manager, Decision Management, and Web Statistician working for eBay
analytics groups, and recently with PayPal focused on automated fraud detection for PayPal
Risk Management. Mike holds advanced degrees specializing in Applied Econometrics and
research methods; he enjoys statistical computing on big data. He is expert in SAS macro
language and has since utilized many other data mining tools against massive datasets.
Most recently his work on Rapid Model Refresh was featured at M2010.
Case Study: Bagging Trees for Online Analytic Scoring Engine
Dipesh Patel, Senior M anager, Product Marketing, ParAccel
Dipesh Patel joined ParAccel in 2010 after a varied career at IBM, Intel,
NetApp and CommVault. He is an enthusiastic champion of new and
emerging technologies that can be put into solving real-world problems
today and tomorrow. From Big Analytics, to Linux, to Data Deduplication,
he's able to highlight connections across multiple technologies and
solution stacks to understand what approaches yield the most value at
the lowest level of risk.
Gold Sponsor Presentation: The Power & Promise of Big Data Analytics
Colin Shearer, WW Industry Solutions Leader, IBM
Colin Shearer is Worldwide Industry Solutions Leader for the SPSS

brand at IBM. With a background in Computer Science and Artificial
Intelligence at the University of Aberdeen, specializing in machine
learning, he has been involved since 1984 in applying advanced
software solutions to business problems. Previously with SD-Scicon
and Quintec Systems, he was one of the founders of Integral Solutions
Ltd. (ISL) in 1989, and was a pioneer of data mining in the early 1990s.
He was creator and architect of ISL's award-winning Clementine system (now IBM SPSS
Modeler) which introduced the visual workbench approach for data mining. Shearer's team at
ISL tackled numerous successful data mining applications in areas including finance,
broadcasting, market research and defense, and from 1996 to 1998 he jointly let the
international initiative to create and publish the CRISP-DM methodology. In 1998 SPSS
acquired ISL, and Shearer became responsible for a worldwide team of data mining
consultants and for SPSS Advanced Data Mining Group. He subsequently held various
positions at SPSS including global head of Product Marketing and Senior Vice President for
Market Strategy. SPSS was acquired by IBM in October 2009, and Shearer moved to his
current position in January 2010.
Diamond Sponsor Presentation: The Analytical Revolution

Expert Panel: Kaboom! Predictive Analytics Hits the Mainstream
Eric Siegel, Ph.D., Program Chair, Predictive Analytics World
The president of Prediction Impact, Inc., Eric Siegel is an expert in

predictive analytics and data mining and a former computer science
professor at Columbia University, where he won the engineering
school's award for teaching, including graduate-level courses in
machine learning and intelligent systems - the academic terms for
predictive analytics. After Columbia, Dr. Siegel co-founded two software
companies for customer profiling and data mining, and then started
Prediction Impact in 2003, providing predictive analytics services and training to mid-tier
through Fortune 100 companies.
Dr. Siegel is the instructor of the acclaimed training program, Predictive Analytics for
Business, Marketing and Web, and the online version, Predictive Analytics Applied. He has
published over 20 papers and articles in data mining research and computer science
education, has served on 10 conference program committees, has chaired a AAAI
Symposium held at MIT, and is the founding chair of Predictive Analytics World.
Keynote: Five Ways Predictive Analytics Cuts Enterprise Risk

Panel: Kaboom! Predictive Analytics Hits the Mainstream
Marc Smith, Ph.D., Chief Social Scientist, Connected Action
Marc Smith is a sociologist specializing in the social organization of online communities and
computer mediated interaction. Smith leads the Connected Action consulting group and lives
and works in Silicon Valley, California. Smith co-founded the Social Media Research
Foundation (http://www.smrfoundation.org/), a non-profit devoted to open tools, data, and
scholarship related to social media research.
Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge), a

collection of essays exploring the ways identity; interaction and social order develop in online
groups. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of
Analyzing Social Media Networks with NodeXL: Insights from a connected world, from
Morgan-Kaufmann which is a guide to mapping connections created through computer-
mediated interactions.
Smith received a B.S. in International Area Studies from Drexel University in Philadelphia in
1988, an M.Phil. in social theory from Cambridge University in 1990, and a Ph.D. in Sociology
from UCLA in 2001. He is an affiliate faculty at the Department of Sociology at the University
of Washington and the College of Information Studies at the University of Maryland. Smith is
also a Distinguished Visiting Scholar at the Media-X Program at Stanford University.
Social (Media) Network Analysis with NodeXL
Neha Swetambari, Manager, Business Intelligence Unit, ICICI Bank, India
Neha Swetambari, has been in the field of analytics for the last five years.She is responsible
for intelligence in retail liabilities/deposits portfolio within the Bank.
She is a graduate in Statistics and an MBA in Finance.
Case Study: Leveraging Customer Network
James Taylor, CEO, Decision M anagement Solutions
James is the CEO and Principal Consultant of Decision Management

Solutions. James is the leading expert in decision management and
decisioning technologies. James is passionate about using decisioning
technologies like business rules and predictive analytics to help
companies improve decision making and develop smarter and more
agile processes and systems. James has over 20 years developing
software and solutions for clients and has led Decision Management
efforts for leading companies in insurance, banking, health management and
telecommunications. He is also an active speaker, blogger (primarily at JTonEDM) and
author.
James delivers webinars, workshops and sales training for clients and vendors. He is a
keynote speaker at conferences such as the Business Rules Forum, Predictive Analytics
World and IBM's Business Analytics Forum. James was co-author of "Smart (Enough)
Systems" (Prentice Hall, 2007) with Neil Raden, and has contributed chapters on decision
management and business rules to multiple books including "Applying Real-World BPM in
an SAP Environment", "The Decision Model", "The Business Rules Revolution: Doing
Business The Right Way" and "Business Intelligence Implementation: Issues and
Perspectives". James is a faculty member of the International Institute for Analytics and has
experience at FICO, PeopleSoft R&D, and Ernst & Young.
Full-day Workshop: Driving Enterprise Decisions with Business Analytics
Case Study: Deploying Analytics with a Rules-Based Infrastructure
Astro Teller, Ph.D., Director of New Projects, Google
Dr. Astro Teller is currently Director of New Projects for Google, working
to help the company explore new potential business areas. Astro is also
a co-founder and a current Director of Cerebellum Capital, a hedge fund
management firm whose investments are continuously designed,
executed, and improved by a software system based on techniques from
statistical machine learning. Astro is also co-founder and a current
Director of BodyMedia, Inc, a leading wearable body monitoring
company. From 2007 to 2010, Astro was the founding CEO of Cerebellum Capital, Inc. From
1999 to 2007, Dr. Teller was the founding CEO of BodyMedia, Inc. Prior to starting
BodyMedia, Dr. Teller was co-founder, Chairman, and CEO of Sandbox Advanced
Development, an advanced development technology company. Before his tenure as a
business executive, Dr. Teller taught at Stanford University and was an engineer and
researcher for Phoenix Laser Technologies, Stanford's Center for Integrated Systems, and
The Carnegie Group Incorporated. Dr. Teller holds a Bachelor of Science in computer
science from Stanford University, Masters of Science in symbolic and heuristic computation,
also from Stanford University, and a Ph.D. in artificial intelligence from Carnegie Mellon
University, where he was a recipient of the prestigious Hertz fellowship.
As a respected scientist and seasoned entrepreneur, Teller has successfully created and
grown five companies and holds numerous U.S. patents related to his work in hardware and
software technology. Dr. Teller's work in science, literature, art, and business has appeared
in international media from the New York Times to CNN to NPR's "All Things Considered."
Teller regularly gives invited talks for national and international technology, government, and
business forums on the subject of the future of intelligent technology.
Making Technologies Intelligent: Data, Patterns, Access, and Architecture
Wayne Thompson, Analytics Product M anager, SAS
Wayne Thompson is an Analytics Product Manager at SAS. His primary

efforts are centered on bringing relevant product/solution feedback from
customers to the SAS data mining development teams to extend SAS
Institute's leadership position in the data mining market. SAS products
that Wayne brought to market include SAS Text Miner, SAS Model
Manager and SAS Scoring Accelerator for Teradata. Current focus
initiatives include easy to use self-service data mining tools for business
analysts and in-database analytics. He has been employed at SAS since 1992. During his
tenure at SAS, Wayne also served as a Statistical Services specialist for the Education
Division in which he developed and taught applied statistical courses as well as
collaborated on several data analysis projects for clients from many industries. Wayne
received his Ph.D. and M.S from the University of Tennessee in 1992 and 1987, respectively.
During his PhD program, he was also a visiting scientist at the Institut Superieur d'Agriculture
de Lille, Lille, France.
Noe Tuason, Research M anager, California State Automobile

Association
Noe is currently the Customer Research Manager for insurance at the

California State Automobile Association (CSAA). Prior to joining CSAA,
Noe worked for Deloitte Consulting as a project lead at the Advanced
Quantitative Services Group and for the Allstate Research and Planning
Center data mining and modeling Groups as a senior researcher. He
has published papers on research methods in various journals and
presented in conferences. Related to the current topic, Noe presented a
paper at the Advanced Research Techniques Forum comparing the use of logistic
regression, decision trees, and hybrid combination of the two on predicting short-term
defection. He also taught research methods at the Cal State University East Bay and was a
research co-investigator at the UCSF Comprehensive Cancer Center.
Case Study: Addressing Analytics Challenges in the Retail and Insurance Industries
Andreas S. Weigend, Ph.D., weigend.com, Former Chief Scientist,

Amazon.com
Andreas S. Weigend, Ph.D. was Chief Scientist at Amazon.com, where
he specialized in understanding how people behave online, helping
Amazon build its customer-centric, measurement-focused culture.
He now works as an independent consultant with firms including

Alibaba, Lufthansa, MySpace, and Nokia, helping some of the most
brilliant executives around the world leverage user data to produce
innovative products and business models. He also teaches at Stanford and UC Berkeley,
and is often invited to speak at international events.
The State of the Social Data Revolution

Yangling Zhang, Director of Business Intelligence, M onster Worldwide
Ms. Yangling Zhang is Director of Business Intelligence at Monster

Worldwide. Ms. Zhang is responsible for providing data mining,
statistical analyses, measurement, and experimental design, predictive
modeling and methodology advice as well as strategy
recommendations to support Monster's prospects acquisition, customer
retention, profit maximization, product development and site optimization.
Prior to joining Monster, Ms. Zhang was leading the analytics efforts to provide digital
strategies for a consulting firm Molecular. She had worked with an impressive list of clients
worldwide including: Monster Worldwide, BrownCo, PCconnections, VistaPrint, UPS, Liberty
Mutual, Philips, KeyBank, Talbots, PerkinElmer, Analog Devices, Nikon, Lenox, Monster, RH
Donally, Project Management Institute, Harvard Business School Publishing, TripAdvisor,
Adidas, Upromise, Susquehanna, Solidworks, Synovate and Arrow electronics.
Ms. Zhang previously provided ad agency Hill Holliday analytics and strategies for clients
CVS, State Farm, Dunkin' Donuts, Bank of America, Dell, Verizon, etc. Before that, she
contributed her effort at CRM leader Siebel Systems, Healthcare leader CareGroup with risk
adjustment models.
Ms. Zhang holds an MBA in Management Information Systems and MS in Economics.
She was a faculty member teaching at Central University of Finance and Economics in China
before she came to United States.
Outside work, Ms. Zhang directs the AWANA Truth and Training program at the Chinese Bible
Church of Greater Boston. She co-founded and leads Boston's local chapter of the Hand by
Hand Education Foundation to help needy students continue their education. She is
appointed to be the executive director to promote health awareness and quality of life at the
American Chinese Medical Exchange Society.
Case Study: A Holistic Predictive Analytics Methodology
Jane Zheng, Principal Decision Scientist, Fidelity Investments
Jane Zheng is a Principal Decision Scientist with the Modeling and

Analytics Strategy team at Fidelity. Jane has more than 15 years
experience in modeling, data mining and market research in financial
services and consulting.
Jane received her BA in engineering and her MS in mathmatical
statistics.
True-Lift Modeling: Mining for the Most Truly Responsive Customers and Prospects
© 2011 Predictive Analytics World

Produced by Prediction Impact, Inc. and Rising Media, Inc.

Predictive Analytics World Conference - Speakers - March, 2011

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Predictive Analytics World Conference - Speakers - March, 2011

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02/18/2011 Predictive Analytics World Conference:…

Dave Andre, Ph.D., Chief Executive Officer and Chief Technology

David co-founded Cerebellum Capital, Inc, where he is presently the

Black Box Trading: Analytics in the Land of the Vampire Squid

Sugato Basu, Ph.D., Senior Research Scientist, Google

His areas of research expertise include machine learning, data mining,

Keynote: Lessons Learned in Predictive Modeling for Ad Targeting

John C. Brocklebank, Ph.D., Vice President, SAS Solutions OnDemand

John Brocklebank, VP of SAS Solutions OnDemand, oversees SAS'

Tilmann Bruckhaus, Ph.D., Director, Risk and Analytics Engineering,

His areas of research expertise include machine learning, data mining,

Case Study: Market Penetration: Is Your Growth on Track?

Dustin Cannon, Senior Vice President, TXU Energy

Sameer Chopra, Vice President of M arketing Analytics, Orbitz

Sameer Chopra is VP of Marketing Analytics at Orbitz Worldwide, a

Case Study: Enhance Business Performance by Applying Analytics to Search Engine

John Colias, Senior Vice President, Decision Analyst, Inc.

Thomas Davenport, President's Distinguished Professor, Babson

Thomas Davenport is currently the President's Distinguished Professor

Thomas is a frequent contributor to Harvard Business Review and other

Antony F. DeSantis, CFE, Senior M anager, Deloitte Financial Advisory

Mr. DeSantis is a Senior Manager in the Data Analytics practice within

Anindya Dey, Business Analyst, Hewlett-Packard

Anindya Sankar Dey is currently a Business Analyst in Hewlett-Packard.

Case Study: Customer Repurchase Analysis - B2B Context: A

John F. Elder IV, Ph.D, Chief Scientist, Elder Research, Inc.

John's courses on analysis techniques -- taught at dozens of universities, companies, and

Text Mining: Lessons Learned

Bill Franks, Chief Analytics Officer, Global SAS Program, Teradata

Gold Sponsor Presentation: Let's Talk About Fleas!

Kaiser Fung, Senior Director of Strategic Analytics, Sirius XM Radio

Kaiser Fung is Senior Director of Strategic Analytics at Sirius XM Radio,

Lab Session: Making Predictive Models Count

Anthony Goldbloom, Chief Executive Officer, Kaggle

Before founding Kaggle, Anthony worked in the macroeconomic

Case Study: Crowdsourcing Data Prediction

Stephen Hollifield, Information Services Manager, Richmond, Virginia

Case Study: Predicting Crime: Reducing Crime with Business Intelligence

Piyanka Jain, Senior Manager, NA Business Developement and

Piyanka's strength and interest lies in deriving actionable insights from

Currently, she is engaged in leading strategic analytics for PayPal that

Kathleen Kane, Principal Decision Scientist, Fidelity Investments

David Katz, Senior Analyst, Dataspora, and President, David Katz

He is the founder and President of David Katz Consulting, specializing in sophisticated

Case Study: Social Networking Data for Churn Analysis

Joel Kleinman, Vice President, Internet Channel BI & Analysis, Bank of

Mr. Kleinman specializes in internet marketing analytics and finance. In

Case Study: Effectively Incorporating Internet in Customer Value Models

Rado Kotorov Ph.D., Director, SP M anagement & Competitive Strategy,

Dr. Rado Kotorov, technical director of Strategic Product Management for

Max Kuhn, Director, Nonclinical Statistics, Pfizer

Max Kuhn is a Director of Nonclinical Statistics at Pfizer Global R&D in

He is a leading R developer and the author of several R packages

Full-day Workshop: R for Predictive Modeling: A Hands-On Introduction

Aaron Lai, Prior VP and Senior Quantitative Research Associate,

Aaron Lai, CFA, is the former VP and Senior Quantitative Research

Case Study: How Do Peers Evaluate Peer-to-Peer Lending?

Kim Larsen, VP of Analytical Insights, Market Share Partners

Kim Larsen is a VP of Analytical Insights at Market Share Partners, a

Kim holds a B.S. in mathematics and economics and an M.S. in statistics.

Workshop: Net Lift Models: Optimizing the Impact of Your Marketing

Bill Lazarus, President and CEO, Seer Analytics, LLC