Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where
they can be found.

Name:…………………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT Evidence

Method DATE TWO
/Technique
primary research
interviews Filming the cvs 14/02/11 Basic Not done
6/10/10 organisation.

questionnaires Media monkey 14/02/11 Competent PSA

6/10/10 survey and Ict adverts asking
people’s people aged 15-
opinions on the 19 about there
work I have points of view on
produced for global warming
every unit. and what causes
its.
focus groups 6/10/10 Basic 14/02/11 Not done
photography 6/10/10 Took photos for 14/02/11 Competent Unit1
comics in Lighting photos
Media. where I had to
work in a group
of four to see
which light makes
a good mood to
the horror genre.
Also I had to take
photos for which
location suits a
romantic location.

filming 6/10/10 Filmed a VT 14/02/11 Competent Unit2

package about Redbridge Asian
Litter campaign Mendel.
in media.
recording and other 6/10/10 Southend on 14/02/11 Competent Unit2
forms of observation sea observing Recording the
how many cars sounds for
go pass. romantic
locations we had
to choose.
secondary
research

ratings / circulation Basic 14/02/11 Competent Unit1

figures/ Hits/ Box
Office 6/10/10 Researched on
the video game
ratings.
Circulation
figures and hits
to help me create
a power point
presentation on
the video games.
− audience and 6/10/10 Basic 14/02/11 Competent Unit1
market profiles video games
searching on the
internet to see
which games
would appeal to
the audience for
example 5years
old or 18years
old. Also what
makes it targeted
to the audience.
− information about Research on 14/02/11 Competent Unit2
events, places and 6/10/10 Heavy metal and Researched the
people
search for relevant events to
nearest venues film for a
for a gig. romantic location.
identifying likely Basic 14/02/11 Competent Unit2
sources 6/10/10 Planning out
which location is
better for a
 romantic location.
identifying and Basic 14/02/11 Basic
following-up leads 6/10/10

sifting, collating and Recording a VT 14/02/11 Unit2 recording

storing the package and Redbridge cvs
information obtained
6/10/10 putting the filming important
shots into order information and
in Media putting the shots
in order.
quantitative
research

quantitative research Basic 14/02/11 Unit1 video

games to identify
the number of
6/10/10 people buy video
games.
qualitative
research
qualitative research Basic 14/02/11 Unit2 information
6/10/10 on video games
consoles.

researching the
content for a
production
 identify 6/10/10 Media Vt 14/02/11
accurately what package
you need to find researching and
out
finding out
primary sources
and secondary.
• identify how and 6/10/10 Filming cvs 14/02/11 Advanced Unit1
where you are likely organisation researching the
to get the necessary
video games
information
statistics and
information about
them.
• recognise and 6/10/10 Basic Unit2 did a
follow-up information storyboard to
trails when they
help me shots my
present
themselves and shots correctly.
keep records of this
activity

• record the Media recording 14/02/11 Competent Unit2

information obtained a comic and a vt reordered
accurately
package. Redbridge CVS,
6/10/10 Charity appeal
script, using
different
equipment to film
in different
locations.
• collate (that is, sift Magazine cover 14/02/11 Advanced
through, analyse, 6/10/10 in media, Ict Unit1Analysed
evaluate and
6/10/10 analysing the video games
organise) the
information obtained evidence of the which had to
tools I have include the
used on each conventions they
unit. Business have.
analyse of a
application
form.
• store the 6/10/10 Media stored my 14/02/11 Advanced Media
information so that it work into stored my work
is easily accessed
Blogger also Ict into Blogger.
uploading my
work so it
stores the work
have done.
researching a
media product
• what the audience Business 14/02/11 Advanced Unit1 I
(or market) is for the identifying had to choose
product
6/10/10 which products which video game
is for. would appeal to a
specific target
audience and say
why.
• how large that 6/10/10 Basic 14/02/11 Advanced Unit1
audience (or market) video games
is
researching
6/10/10

• what an audience ICT all the units’ 14/02/11 Unit1 Video

thinks of a product example badge games seeing
and wristbands. which games
6/10/10 appeals to a
specific target
audience. Also if
they like the
games.
• how the product 6/10/10 Basic 14/02/11 Unit1 comparing
compares to other our own game
similar products
and compared It
to a current video
game.