SERVICE MARKETING

EVERGREEN LINE
VS
PAKISTAN NATIONAL SHIPPING
COPORATION (PNSC)

SUBMITTED TO: ATHER QADIR

Agha Imad Akbar
Nadish Mirza
Hammad Sami
Zeeshan Ali
Muhammad Raheel Alam
Faizan Saleem
Hamza Jamal
 CONCLUSION

After Assessing customers and companies employees

perception we categorized EVERGREEN as a market
leader and PNSC is Non-entity.
 EVERGREEN LINE

OBJECTIVE OF THE COMPANY

“We will not wait for legislation to be introduced. We will use the latest technology as soon as it
is available so as to minimize the impact of container shipping operations both on marine life,
on port communities and on humanity worldwide."

Evergreen has been in the forefront as the international trade and transportation industry works to
develop the foundation for a sustainable global container transportation system –
environmentally, socially, economically and commercially responsible and viable. We recognize
the obligation to conduct affairs as a constructive corporate member of society and established an
occupational Safety, Quality and Environmental Protection Management System for our cargo
ships (Container Carriers) and our shore-based personnel.

It is estimated that every year more than 2 million sea birds and 100,000 marine mammals die
from waste materials discarded by humans.  Rain forests, home to many precious species, are
shrinking at an alarming rate of 10 million hectare per year. In view of this depletion of natural
resources and exploitation of the environment, governments and protection groups have been
calling the world’s attention to these serious problems. They are also trying to stop the worsening
situation through binding agreements and regulations.

Philosophy

With more than 78% of the planet earth made up of water, mankind has always
depended on the oceans for survival and progress. Waterborne transportation has been
the central role in the pursuit of a better life with food, clothing, automobiles,
computers and almost all daily consumer products—and people-- delivered efficiently
to every part of the world.

Civilizations have grown through economic development relying on trade. Ocean

transportation has made this possible with more than 75 percent of global trade –
more than US$6.6 trillion of merchandise – today carried over the seas.
In recent years, the earth and the sea have encountered significant environmental
problems, including greenhouse gas emission, desertification, water pollution, waste
processing, air pollution, ozone depletion, soil erosion and extinction of endangered
species.
 

To make this happen, Evergreen Line is committed to: Establish safeguards against
all identified risk and to maintain a safe and healthy work environment aboard all
ships and shore staff under management.

Prevent pollution from spillage and illegal

discharge of oil, illegal disposal of garbage
and any harmful substance, and by
maintaining emissions to the atmosphere to a
minimum.

Comply with applicable national and international safety and pollution prevention
laws and regulations regarding air, water and environment in general; and any other
requirements to which we subscribe.

Provide services of quality, safety and efficiency. Through management review, we

assess the adequacy, effectiveness, and suitability of our management system,
including our stated policies and associated objectives, to ensure these targets are
met.

Green Ships
Ever Superb, the fifth in the Evergreen Group's series of 7024 TEU S-type container
vessels, has been named Ship of the Year 2006 by leading Asian maritime publication
Lloyd's List Maritime Asia.

Evergreen vessels throughout the world have been brought into line with a company
policy of compliance with environmental issues and meeting recommended standards,
whether mandated by law or voluntary. Evergreen Line's newest company-designed
and built full-container vessels were intended to surpass all requirements for container
carriers.As early as 2002 Evergreen Line was awarded the first ever recognition for
Environmental Excellence by the Ports of Los Angeles and Long Beach. The award
demonstrates Evergreen's position as a catalyst among ocean carriers in conforming to
and initiating environmental policies. In this spirit since 2003 Evergreen has taken
delivery of a fleet of S-type "Greenships" aimed at taking a leadership position in
innovative vessel design and meeting the green policies of its customers.

GREENPAK SHIPPING

Greenpak Shipping (Pvt.) Ltd. Establish in 2008 Is an emerging Shipping Company

of Pakistan and working as an agent of world's leading shipping line namely
Evergreen Line serving customers all over the globe.

SALES

 Pricing negotiation with the prospect customers

 Service details and transit time
 Visit to customers and given them line facility and service information.
 Booking prospect inform to operation and allocation limits
 Responsible of sending cargo prospect to the concern BCC (Business
Coordination center)

CUSTOMER SERVICE

 How to prepare Bill of Lading

 What kind of requirements and details needs from customers for bill of lading
 Collect freight and other charges from the customer
 Issue Loading Program after consulting with marketing department
 Issue gate passes for the container which are imported in Pakistan
 Take the security deposit after issuing them the gate passes
 PAKISTAN NATIONAL SHIPPING
COPORATION (PNSC)

Vision/Mission Statement
To develop and execute short-term and long-term business plans to ensure sustainable
growth of the Corporation as the national flag carrier and a lead player in the shipping
industry.
 
 Pakistan National Shipping Corporation
"PNSC" is the national flag carrier managing a fleet of 09 vessels. The Corporation's
head office is located in Karachi. A regional office based in Lahore caters for
upcountry shipping requirements. The Corporation also has an extensive overseas
network of agents looking after its world wide shipping business.

PNSC operates on following major routes

 
TRADE AREA WEST
Regular calls at Karachi , Dubai , Dammam , Abu Dhabi , Kuwait , Bander Abbas , 
Genoa , Marseilles , Bremen , Antwerp, Tarragona , Casablanca , East/ West Africa
and Brazilian ports. Other ports are also called sub to inducement.
 
TRADE AREA EAST
Regular calls at Karachi , Colombo ,  Singapore, Xingang , Shanghai , Yokohama ,
Osaka , Busan. Other ports are also called sub to inducement.
 
CHARTERING / TRAMPING
Worldwide tramping operations.
 
TANKER OPERATIONS
PNSC operates three AFRAMAX tankers on regional routes.
Pakistan National Shipping Corporation "PNSC"  is an autonomous
corporation, which functions under the overall control of the Ministry of Ports and Shipping,
Government of Pakistan. It manages a fleet of 09 ships, real estate and a repair workshop.
 
Subsidiary Companies

PNSC has following subsidiary companies:

1. Bolan Shipping (Private) Limited 
2. Chitral Shipping (Private) Limited 
3. Hyderabad Shipping (Private) Limited
4. Islamabad Shipping (Private) Limited 
5. Khairpur Shipping (Private) Limited
6. Johar Shipping (Private) Limited 
7. Lalazar Shipping (Private) Limited 
8. Makran Shipping (Private) Limited
9. Malakand Shipping (Private) Limited
10. Multan Shipping (Private) Limited 
 QUESTIONAIRE ACCORDING TO
CUSTOMER PERCEPTON

 The helpfulness of your sales representative?

 The professional level of information you received?

 The care and condition showed for your goods?

 The Usefulness of our On-Line Tracking System?

 About Your Shipment.

 Did your shipment arrive at destination on schedule?

 Would you consider using PNSC OR EVERGREEN LINE again for another move?
 QUESTIONAIRE ACCORDING TO
EMPLOYEE ASSESMENT

HR DEPARTMENT
 1. Are you satisfied with training ad recruitment process?

 2. Do your company have any employees motivation plans?

 3. What other benefit your HR department provide to your employees?

OPERATION DEPARTMENT:
 1. Do you have Decision making power?

 2. Is there any concept of Teamwork in your organization?

 3. Have you seen any illegal activity in your organization

 MARKETING FUNCTIONS:

 1. What is the basic role of marketing?

 2. What is your competitive appeal?

 3. What is your customer profile/ target customer?