Offer Enabler description
Customer Service What is it?
Assist customers with financial services
3rd Party Financing for investments in Tetra Pak capital
equipment
Complete integrated system from order
B2Bi
to payment
Creation of a new brand / line extension
for an existing brand (Present products
Concept / Brand Development
idea with real designs (mock-ups) and
present business cases)
Share consumer insights, trends as
Consumer Research (Trends / Focus
preferences for packages and product
groups)
content
Co-packing opportunities A network of co-packers
The ability to print several designs in the
Co-printing capabilities
same print run
Distribution chain audit to quantify
Distribution Analysis
package hazards and damages.
The ability to place orders (PM, SP) over
the Internet, giving customers more
e-Business
transparency and enabling the reduction
of time spent
Raise awareness about environmental
Anticipate legislation and consumer preference for Allows customers to build potential
Environmental Study Tours impact our packaging solutions have
versus others
Customer issues it will address How it adds customer value?
Get the equipment financed by a third party (of Allow customer to enter/start a
balance sheet) project.
Drive costs out of the customer
Optimisation of the supply chain
supply chain
Leveraging Tetra Pak deep
Defend / grow customer business or open up for knowledge of the market and
new opportunities consumers to deploy the best
solutions for the customer.
Defend / grow customer business or open up for Sharing consumer insights to help
new opportunities influence brands strategy
Offer the customer a quick entry to the market by
Allows for improved plant utilisation
offering existing capacity at co packers and
as well as ease of market entry, and
availability of package shapes/types the customer
reduces capital investment
is interested in to launch.
requirements
Allows for flexibility, risk taking and minimises
Frees up capital
stockholding on low turnover design
Helps the decision making process
to identify gaps in the distribution
Package performance with regards to damages
chain and support the decision of
and appearance.
changing distribution
solution/specification..
Reduces unnecessary
Immediate access to orders
communication issues
environmentally friendly packages competitive edge

Global Trend Analysis
Government Contacts
ISO 14000 (environmentally) certified
Knowledge about processes
Local market presence
MACS
Marketing Support
Product Development Centres /
Nutritionists
Product Diversification Catalogue
Share our global insight with the
customers about how the trends
Changes along the value chain and Share global insights to influence long term
look, allows for new segments to be
consumer behaviour and preferences strategies
tapped and discuss how it might
impact their business
The ability to influence government Opens a new impartial channel towards Might influence the decision making
legislation in favour of our customers government process
Tetra Pak has followed an international
To demonstrate to an environmental minded
and systematic way of working with Tetra Pak can assist and share
customer that Tetra Pak is a certified supplier and
environmental issues with the ambition practices and experiences within
has adapted it's way of working with resources
to reduce resources and emissions areas of resources and emissions
and emissions following the guidelines
Reduce costs and become more
Share information and expereince with a
Shorten lead-times, reduce costs and become customer focused by working
customer who indicates and interest to
more customer focused process oriented and thus become
work process oriented
more competitive in the long term
Quick response to their needs and
Our proximity to our customers Understanding of local needs/demands an improved understanding to local
market demands
A system cost calculation tool to make Be aware of system cost of their installed By being aware of system cost
system cost comparisons between equipment facilitate decision makiing
packaging systems including competing
systems like PET and SIG
When Tetra Pak category strategy and
customers strategy are aligned we can Sharing risks and opportunities Reduce investments and risks
cooperate on campaigns
Can help customers to explore new applications,
Installed processing and packaging
develop product formulations, test processing A high correlation to a full-scale
equipment with the purpose of turning
parameters, pack the products in a variety of production and thus an important
product ideas into reality
packages for internal testing or test marketing with parameter in managing risks
consumers
A catalogue about products packed in Give examples of designs and
Tetra Pak carton packages, including potential of new products to test thus
Shorten lead time for innovation
new launches reducing lead-time when launching
new products
 Newsletters about filled products with
Product Review
detailed descriptions
Share information from other markets
Product Testing and assist customer to arrange product
testing/sampling
Statistics about trends, sizes,
Retail Audit (A.C. Nielson) categories, brands, package size,
flavours
Tours to a plant/market with a specific
Study tours objective that addresses an identified
need
Leverage Tetra Laval Transport
Supply chain optimisation relationship with it's suppliers of air-,
truck- and sea transportation
Tetra Pak is the only supplier that can
deliver own equipment within all three
Total System Supplier
areas, packaging, processing and
distribution systems
Vendor Management Inventory Keeps track of customer PM stock and
Packaging Material (VMI) balances against our production
The tool offers designers at market companies and
A software tool to enable visualisation of package in the Tetra Pak portfolio thus radically
Visualizer ideas and sketches in the early stage of
a design process.
Shorten lead time for innovation
Reduces risks of failure of new products and
maximises success rate
Understand competitive environment
Allows for assistance in decision making
Supply chain costs
Easier to do business with
Customer inventory and space efficiency
local agencies a quick way to test designs on any
shortening down the marketing concept
development phase eliminating the need to order
mock-ups in the earlly design phase and create
stunning sales material.
Offers ideas to product innovation
thus reducing lead-time and cost
One of the parameters in the
decision making process to justify if
a new product has a place in the
local market
Identifying threats and opportunities
Gives proof and the opportunity to
share experiences with local
customer management
Reduce the supply chain costs while
maintaining quality
Customer only needs to speak with
one supplier which simplifies
contacts, reduces lead-time and
reduce costs
Reduces the risk of having no PM in
stock and keeps inventory levels low
at customer site to free up space
and capital through less inventory
Facilitate decision making and
proven to reduce lead-time and save
money
 Who to contact?

Tetra Laval Finance

Supply Chain

Category Management

Local consumer research

companies

Commercial

Supply Chain

Package & Distribution

Solutions Carton Value

Supply Chain

Environmental specialists or
Commercial Relations
 Category Management and
Commercial

Management

Environmental specialists

Process Office

KAM teams

FACTS group Lund

Marketing

Product Development Centres

Customer Relations
 Customer Relations

Commercial

Compass data

Commercial

Tetra Laval Travel & Transport

KAM-team

Supply Chain Operations

E-communication
 Offer Enabler description

What is it? Customer issues it will address How it adds customer value? Who to contact?
Technical Service
Customers have on-line access to
Web-portal with global and local pages
Customer Portal updated information both technical Access to information when needed. Technical Service
about Technical Service.
and business related.

Reduces the administration work, and reduces

Reduction of administration.
e-Business Electronic ordering of Spare Parts possibility to make a mistake when typing sales Technical Service
Availability of correct information
order/catalogue numbers of spare parts

Efficient acting upon customer's complain Tetra Pak experts are coming in the shortest
Professional claim process on equipment break-down while Equipment/parts warranty. possible time to investigate and leave the Technical Service
equipment is under warranty. equipment up and running.

Tetra Pak have built leading parts supply Spare Parts planning, administration,
Professional parts supply chain Reduce cost and risk. Technical Service
chain in the industry. Parts available 24/7 local store keeping,...
 Offer Enabler description What is it?
Based upon a global need 3PE scouts and
3PE (3rd Party Equipment) evaluates Distribution Equipment from external
suppliers to be placed in a Tetra Pak filling line
Leveraging on DeLaval deep knowledge and
DeLaval relationship
expertise in the dairy sector
Tetra Pak and customers share risks by
Joint R&D
developing jointly new technology
Improved co-operation between customers,
approved repro houses and Tetra Pak.
Right first time delivery of designs from CSR´s by
utilising pre-flight software ensuring that correct demands for shorter product life cycles for new
Packaging Design Handling digital media is delivered, ready Q3 2008.
(Including Design Administration Tetra Pak & Customer usage of easyDesign as a Improved possibility to trace product orders from
& Design Development) global design handling tool.
Remote proofing strategy to deliver accurate
proofs in the shortest time.
Utilisation of standard software & printing specs to
ensure swappability and capacity shifting
Customer issues it will address
To offer customers a solution from a third party
supplier we can not offer ourselves
The ability to integrate backwards in the value
chain
Innovation for differentiation and first mover
advantage
Increased flexibility (coprintability) to meet
package designs .
Reduce lead time and cost together with
design to delivery.
Brand consistency and print quality.
Reduced leadtime & cost.
How it adds customer value? Who to contact?
By supplying external equipment that
has been assessed from a line
3PE, Product Portfolio
integration perspective, and from
Pages, TP Business
suppliers that are the "best choice" Tetra
Configurator
Pak secures line performance for our
customers.
Improves opportunities to address
milking hygiene aspects and product DeLaval
quality issues
Reduces risks and investments for the
D&E management
customer
Supply Chain Operations
improved customer service Packaging Material