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8.| Questionnaire


 



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À| mtudy the comparative study of HUL & P&G in respect of Price, Promotion and consumer

demands.

À| che check out the how much population uses HUL and P&G products.

À| co search out what was the last year͛s sales profit of both companies.

À| îy research objective is to do the survey of small samples in various parts of Gzb. And fill up the

Questionnaire by them.

À| îy research objective is to make out the research of the companies with the less expenditure

on the research process with the maximum amount of profit by the research done.

À| co check out which one of the company expands more money on their advertisement.
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M.| ?onsumer perception of brands and the important they attach the brand name.

MM.| che extent to which the consumer thinks the following attributes company name, brand.

MMM.| che buying process involved in the selection of product.

M .| ?onsumer attitude towards retreating.

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› Which company͛s product do you use regularly?

HUL P&G Godrej Nirma Mc?

2 What do you understand by the term ͞brand?

i| ?ompany Name

ii | Quality of the product.

iii | Mdentifying name

iv | cype of the product

u Please name some fmcg companies that you have heard of.

4 How important us the brand name of any product?

i| Not important

ii | Mmportant

iii | ery important

5 How do you rate your present company͛s product the following qualities-

i| Packaging of product

ii | ?ompany name

iii | Price of the product

6 Are you satisfied with the overall performance of your present company͛s product?

i matisfied ii dissatisfied

7 Have you ever change new brand of company.

i Yes ii No

8 What do you want change over to the present company?

9 How did you decided that your replacement?

i Your friend ii your own

›
What are the factors that you considered when you purchase the product?

i| Parents suggestion

ii | riend suggestion

iii | c. . Ads

›› What are the factors that you considered when you purchase the product?

i| ?ompany name

ii | Price of product

iii | Past experience

iv | Advertising

›2 Which company͛s advertisement do you prefer more?

i HUL ii P&G iii Nirma iv Godrej v Mc?

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›u Your age group

i ›8 ʹ 25 ii 25 ʹ u5

iii u5 ʹ 5
iv 5
- above
›4 Your family income

i 4


ʹ 6


ii 6


ʹ 8

iii 8


ʹ ›2


iv ›2


- above

›5 Your educational qualification

i High school ii Mntermediate

iii Graduation iv Above

›6 What is your occupation status?

i Own business ii mervice

iii mtudents iv Unemployed