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museum anthropology

For instance, cultural anthropology and archaeology,


the hearst museum of fields previously centered in museums across the
anthropology, the new deal, country, are represented as shifting to the academy
and a reassessment of the virtualight as the major proponents of the field began
‘‘dark age’’ of the museum in the pursuing a more theoretical approach to their disci-
united states plines. As intellectual and cultural historians turned
their attentions to the growing university in the Uni-
Samuel Redman ted States, the museum was left understudied.
university of california, berkeley
Historian and anthropologist Ira Jacknis (2006a:521)
has called these the ‘‘dark ages’’ of the museum in the
abstract
United States. George W. Stocking argues that, ‘‘by
This article examines the claim that the period between
the outbreak of the second World War . . . museum
the dawn of the Great Depression and conclusion of the
anthropology [was] stranded in an institutional,
Second World War was a ‘‘dark age’’ for the discipline of
methodological, and theoretical backwater’’ (1985:8).
anthropology in museums. It argues that while museums
This narrative, however, leaves wide gaps in our his-
in the United States encountered numerous common chal-
torical understanding of the museum during this
lenges due to the economic downturn and outbreak of
period.
war, the period also presented a number of opportunities,
This paper explores the history of museum an-
especially through the arrival of labor through New Deal
thropology from the Great Depression to the Second
work-relief agencies. This article focuses on what is now
World War, focusing mainly on the Phoebe A.
known as the Phoebe A. Hearst Museum of Anthropology
Hearst Museum of Anthropology at the University of
at the University of California, Berkeley. The narrative of
California, Berkeley. This paper complicates the
the Hearst Museum during this era works to complicate
claim that museum anthropology fell into an utterly
our understanding of the ‘‘museum period’’ in the United
silent and unproductive dark age during this era, exa-
States. [history, New Deal, museum period, Hearst Mu-
mining the whole of the Hearst Museum’s collecting
seum]
practices, exhibitions, collections management strate-
gies, cataloguing, research, conservation, and com-
A growing body of historical literature exists on muse- munity outreach. In particular, the implementation
ums in the United States, yet much of it ignores the of New Deal programs had a major influence on the
span from the Great Depression to the Second World course of museum history in the United States, espe-
War. Scholars of museum history largely agree that cially within departments of anthropology where
museums rapidly expanded both intellectually and generations of collecting left scores of materials un-
physically from the late 19th century into the early 20th catalogued, uncared for, and largely forgotten.
century and this period has virtually dominated most The ideological goals of the New Deal, which
scholarship regarding museum history in the United strove to put unemployed laborers back to work while
States (Conn 1998; Harris 1962; Stocking 1985). Many providing them with practical on-the-job training,
of these same scholars argue that before the close of complemented the needs of the museums during
the 1930s, universities largely replaced museums at the this time. As the economic downturn left museums
forefront of academic research. The existing literature with little funding to acquire new collections or
tends to suggest that the Great Depression and Second craft large exhibitions, the previous generation of
World War were completely unproductive and scholars left museums with scores of unorganized
nonillustrious for the museum. Complicating this de- collections in dire need of attention. New Deal labor
clension narrative is the fact that museums did supplied a partial solution, contributing millions of
continue to produce new knowledge while expanding person-hours previously unavailable to even the lar-
their role in popular education in the United States. ger and better funded of museums in the United
Historians portray the replacement of the mu- States. Lost within the statistics of person-hours and
seum by the university as a center of cultural pro- number of work-relief laborers arriving at the mu-
duction for the United States as both clean and harsh. seum is the fact that the New Deal reignited a

Museum Anthropology, Vol. 34, Iss. 1, pp. 43–55 & 2011 by the American Anthropological Association. All rights reserved.
DOI: 10.1111/j.1548-1379.2010.01106.x
hearst museum of anthropology

significant aspect of American cultural production One of the most significant decisions Hearst Mu-
centered in museums. seum founders made was to hire a young anthro-
By approaching the museum through its involve- pologist named Alfred L. Kroeber. Kroeber, a student
ment with New Deal workers, this article aims to of Franz Boas at Columbia University, was hired as an
redirect the questions surrounding the health of mu- instructor at the university and curator of the mu-
seums throughout the 20th century. In casting this seum after completing his doctorate in 1901 (Jacknis
era as a simple ‘‘dark age,’’ the massive impact of the 2006b). By this time, Boas was well established within
New Deal on museums in the United States has American anthropology and his students were start-
been neglected; yet, it is made clear here that ing to make significant contributions to the field. In
museums cannot be judged by the reputation of the early years of the museum, Boas, in addition to
affiliated scholars alone. My argument is perhaps Frederic Ward Putnam, the director of the Peabody
counterintuitiveFthe constraints of the Great Museum at Harvard, advised Hearst in museum or-
Depression and Second World War actually helped ganization and methods. Putnam had directed efforts
foster the explosion of intellectual and popular previously at the World’s Columbian Exposition and
interest that occurred in museums in the United would later help guide the efforts of the American
States in the postwar era. A major reason for Museum of Natural History (AMNH) through a dual
these advancements was the help of temporary appointment with Harvard (Browman 2002:515). By
New Deal workers, who organized museum cata- this time then, Putnam was well suited for building
logues and cared for collections at the Hearst the new department envisioned by Hearst, and he
Museum as well as at numerous other museums became the institution’s official director. In that
around the country. capacity, he offered intellectual guidance for the new
Simply stated, the role of New Deal labor in pre- museum, but spent the majority of his time on
serving collective American cultural heritage is sub- the East Coast. Most day-to-day responsibilities at the
stantial and merits a place in museum history. The museum then fell to Kroeber, who would assume
museum in this particular case study struggled with the directorship in 1925. In fact, Kroeber’s official
its facilities, staff, and exhibitions during this period, appointment to the directorship came after he had
yet also made strides that directly led to even greater already begun to spend a majority of his time teach-
advancements in the postwar era. ing (Jacknis 1993:27).
The new department and museum moved to es-
Hearst Museum Origins tablish itself in the mold of older East Coast insti-
The founding patron of the Hearst Museum of tutions, yet it recognized its unique position to obtain
Anthropology was Phoebe Apperson Hearst (1842– significant collections reflecting the material culture,
1919), who funded and organized the museum’s physical anthropology, and history of California
creation in 1901. Hearst supported the total efforts of Indians. Originally interested in collections that
the department and museum fiscally for the first se- systematicallyFand globallyFdocumented ‘‘The
ven years of its existence (Benedict 1991:26). Her History of Man and his Works’’ (University of Cali-
philanthropy to the new University of California, fornia Museum of Anthropology 1920:3), after 1905,
Berkeley Department of Anthropology and Museum the museum shifted its collecting and research efforts
of Anthropology reflected a desire to encourage re- to the study and documentation of California Indi-
search within newly professionalizing academic ans. This was likely the result of a survey of California
disciplines in Berkeley. Hearst made a conscious Native American cultures that was announced in
decision to postpone the development of these enti- 1903, a development that would ultimately lead to
ties as teaching centers, instead favoring innovative Kroeber’s (1925) landmark work Handbook of the In-
research (Jacknis 1993:27). Her idea fit well within dians of California (see Benedict 1991:27).
the university’s overall plan to develop into a major As Kroeber’s stature grew within American an-
research university; it also fit well within the thropology, curatorial responsibilities for the Hearst
contemporary conceptual framework of a museum- Museum began shifting to another scholar, Edward
cum-research center. Gifford. Gifford became an assistant curator in 1912

44
hearst museum of anthropology

and served in capacities of growing significance to the peditions have been put in the field . . . and the task of
museum until his death in 1959 (Jacknis 1993: reorganizing its collections has gone steadily for-
30–31). Gifford’s formal education ended in high ward’’ (Harvard University 1932–1933:296). The
school, yet his growing interest in anthropology and, rhetoric of fiscal responsibility would grow increas-
specifically, museum anthropology allowed him ingly common during the course of the Depression
an unusually distinguished and productive career. and this made justifying the construction of new fa-
Gifford came to the museum having worked for the cilities a challenge, especially for museums supported
California Academy of Sciences, and advanced to full by various levels of government, which were already
curator by 1925 (Foster 1960:327). Kroeber’s most reeling in the economic depression. Private institu-
active years as a museum anthropologist fell between tions, too, hoped to make a case for fiscal respon-
1908 and 1912; following this period Kroeber spent sibility to private donors often inclined to curtail
less time at the museum and more of his time teach- their philanthropic efforts during challenging eco-
ing. Despite Gifford’s growing role at the museum, nomic times.
Kroeber continued to remain involved until 1960 Kroeber, meanwhile, was not only fighting for
(Jacknis 1993:30). space to store collections, he was also fighting for the
In the museum’s first 20 years, it hosted 334,567 Hearst Museum’s existence as a semi-autonomous
visitors.1 It featured a modest exhibit space that, institution. After he caught word that there were dis-
already by 1920, could only display half of the mu- cussions to combine the university’s anthropology
seum’s growing collections (University of California and art museums, Kroeber sent a memo directly to
Museum of Anthropology 1920). When the museum the university administration. He wrote, ‘‘anthropol-
moved from San Francisco to Berkeley in 1931, how- ogy is partly a natural science and partly a social
ever, its visibility to the public significantly declined. science, and that therefore too close an affiliation
Kroeber lobbied the university administration for the with art would be misrepresentative and prejudi-
construction of a new building, but it became clear cial.’’5 The university administration had hoped to
that the economic climate would not allow the bud- save space and funds by combining the institutions,
get for such a facility. While Kroeber’s attempts to and although university leaders believed the goal to
lobby for new facilities were met with frustration, make sense intellectually, the idea failed due to disci-
other museums were successful in expanding their plinary concerns.
facilities. The Field Museum of Natural History in One group of authors characterized Kroeber’s quest
Chicago had opened a larger museum building in for a new facility as a story ‘‘of heartbreak and delay’’
1921.2 The University Museum at the University of (Steward et al. 1961:1045). The museum no longer had
Pennsylvania opened a new wing in 1929.3 By 1936, permanent space for exhibitions, and the cancellation
the AMNH in New York would open a sparkling new of an expected donation from the Hearst family toward
rotunda, welcoming visitors from Central Park.4 The the construction of a new building, coupled with
leadership at the Hearst Museum, meanwhile, main- worsening economic times, ensured that another new
tained hope that private donors would sponsor the facility would not be completed until 1960 (Benedict
construction of a new facility. Even as other museums 1991:27). Kroeber, however disappointed he might
struggled with internal funding, the Hearst Museum’s have been that his proposals for a new building were
inability to construct or expand facilities gave the consistently being turned down, maintained that re-
appearance that it was falling well behind in every search, not exhibition, was the most significant role for
aspect of museum management. the museum. Exhibition was a desirable aspect of the
Almost immediately after the economic melt- university-based museum, but it was clearly secondary
down of 1929, many museum leaders shifted their to the need to produce new research through the study
rhetoric to emphasize fiscal responsibility. An annual and acquisition of new collections.
report for the Peabody Museum at Harvard Univer- As the economic landscape worsened after the
sity (1932–1933) reads, ‘‘In spite of these difficult stock market crash of 1929, the Hearst Museum’s
times, the Museum has been fortunate in its progress. budgetary constraints deteriorated from bad to
With the practice of the strictest economy, seven ex- worse. The shift from gift-based funding to the

45
hearst museum of anthropology

university payroll resulted in a severe reduction in the Because the museum had a stated policy of not
museum’s budget. Perhaps as significant was the de- allowing undergraduates to handle collections main-
cision to relegate the museum to a temporary facility tained for permanent preservation, undergraduates
in the Civil Engineering building, with only two experienced the collections only in the ways in which
rooms designated for occasional exhibitions.6 This the curatorial staff saw fit.10 Graduate students, on
arrangement, organized by the university’s adminis- the other hand, could gain experience conducting
tration, intended to offer a compromise; however, it anthropological research before entering the field to
managed to upset both Kroeber and the Civil Engi- conduct the ethnographic fieldwork typically ex-
neering Department.7 With the combination of an pected for a dissertation of that era (Buzalijko 1993).
extreme budget crisis, as well as an almost total lack Although graduate students had freer access to col-
of adequate facilities, it would be easy to assume that lections than did their undergraduate counterparts,
the University of California Museum of Anthropol- Kroeber very often guided the more advanced students
ogy suffered a virtual shutdown in the coming years. to study particular collections he felt to be in need of
And yet, this moment of crisis also created numerous attention. This process of learning through museum
opportunitiesFboth internally and externally driven collections made graduate students particularly im-
Ffor reorganizing collections, creating original re- portant to the development of the museum during this
search, and teaching students. period, as they often produced new research on previ-
Moving the collections from San Francisco to ously unstudied collections.11 Although this practice
Berkeley caused certain aspects of the museum oper- varied by institution, depending on the personality of
ations to change, while others remained essentially the instructors, the Hearst’s policies in this area appear
the same. Naturally, changing facilities led the cura- to have been similar to other university museum poli-
torial staff to think less about permanent exhibition cies of the era.
strategies than before, as the facilities in Berkeley Despite budgetary constraints and limited storage
possessed little space for display. Abandoning per- space, Kroeber believed that the work of staff and
manent exhibitions, however, did not expunge graduate students was to help the collections become
display from the minds of Gifford and Kroeber. In increasingly well organized. By 1933 he announced,
fact, the museum’s curators may have invested more ‘‘The Museum is now one of the most completely in-
time thinking about short-term exhibitions than they ventoried and intensively classified in the country.’’12
did thinking about permanent exhibitions that could Although Kroeber may have exaggerated the success
be left in place for a number of years. While it is clear of the museum’s collections management strategies,
that research was their primary goal for the use of the his enthusiasm about the state of the collections
collection, the museum’s leadership was still also complicates the previously envisioned state of disar-
committed to utilizing the collections for display. The ray of the institution during this period. The
exhibitions in the new museum were to change yearly museum’s collection may have been well organized,
or on a semester-by-semester basis depending on the but researchers still faced the cumbersome task of
available budget. Because both Kroeber and Gifford organizing specific collections by region, culture, or
held dual appointments as instructors at the univer- type, as the museum’s cataloguing systems remained
sity, the exhibitions at the museum were arranged to limited.
assist in teaching students in anthropology courses.8
Collections selected for display served the particular Evolving Acquisition Policy
purposes of teaching a variety of audiences, often During the interwar period, the Hearst Museum
through the mediation of a university instructor for worked to develop a collections strategy that sought
undergraduates, or a student docent for younger au- to address the somewhat haphazard method of col-
diences. Former museum programs aimed at public lecting the museum had originally adopted. The
outreach were temporarily shelved; a lecture program reconceptualized strategy emphasized the continued
for elementary school students was dropped because efforts of professional collectors, including current
of a total lack of budget as well as a chronic lack of and former graduate students and the curatorial
space to host visitors.9 staff, while attempting to fill the gaps left by previous

46
hearst museum of anthropology

collectors. The main goal was to build a collection fieldworker, preferred to collect objects that had been
that was both intellectually and institutionally coher- used in what he considered a traditional fashion, and
ent. Kroeber himself set some of the standards for would only collect newer objects as reproductions or
professional collecting. Many of his collections, in- models. With a lack of funding for purchasing
tended to represent the material culture of California collections and severe budgetary restrictions in
Indians, were built in the first decade of the 20th mounting museum-run collecting expeditions, it
century before the publication of his seminal Hand- might be assumed that this led to a total halt in the
book of the Indians of California.13 Analogous to development of collections outside of the aforemen-
Kroeber’s massive survey of California Indians, his tioned type of private donations; yet, this does not
collections were broad but lacked serious depth of the prove to be the case. Although the museum was un-
particular tribes he studied. Kroeber’s work as a sal- able to acquire every object or collection on its wish
vage ethnographer drove his attempts to ‘‘salvage’’ the list, it did embark on a series of low-cost and creative
language and material culture of California thought endeavors that helped the collection both grow and
to be disappearing (Jacknis 1993:27). Kroeber’s vision become more focused. These types of endeavors were
of a museum grew to include one where not only the not unique to the Hearst Museum, yet an analysis
material culture and human remains of rapidly dis- of these collections development projects has largely
appearing and changing cultures would be been nonexistent in the museum studies litera-
maintained but also one in which documents and ture and the scholarship surrounding the history of
recordings of language and song would be stored. museums.
Despite the lack of permanent exhibition space, In 1931, even as the museum made its move
the museum’s anthropological collection attracted an across the San Francisco Bay, it exchanged a moder-
increasing number of general inquiries from the ately large number of objects with other institutions,
public throughout the Great Depression.14 Museums including the Peabody Museum at Harvard Univer-
during this period received a near constant stream of sity, the AMNH, and the University of Utah.20
letters offering objects of varying significance for Although it was in no position to mount expeditions
purchase. Even before the Depression, the Hearst to Egypt, Peru, or even the American Southwest, such
Museum was in no position to buy objects, even if exchanges allowed it to build upon existing strengths
they were of intellectual interest for teaching or re- or improve areas of weakness at little expense. Ex-
search. In response to one inquiry, Kroeber noted changes continued to occur frequently during the
that the museum was ‘‘interested but impover- Great Depression and Second World War, allowing
ished.’’15 He responded to another offer by noting the museum to redress perceived intellectual inco-
that most public museums were ‘‘doing practically no herence in its collections. These exchanges were not
buying,’’ but if the inquirer were feeling ‘‘philan- limited to transactions with other museums. In 1939,
thropically inclined’’ the museum would be happy to Gifford collaborated with a California automobile
accept the objects as a donation.16 By the early 1940s, dealer who discovered on his ranch skeletal material
the curatorial staff of the University of California had and ‘‘other artifacts.’’ Once Gifford learned that the
in place an institutional and intellectual policy to re- man was interested in archaeology, he offered him a
ject buying most collections.17 By the Second World series of museum publications related to the disci-
War, Kroeber and Gifford were responding to offers pline in exchange for his collection. The man
of sales more firmly, insisting that few public muse- accepted these with pleasure, and the museum moved
ums were still purchasing collections, and even then to acquire the collection at virtually no cost.21
only select pieces or collections.18 In addition to exchanges and private donations, a
Gifford and Kroeber were keenly aware of the number of acquisitions came through the work of
sections of the collection that were considered weak graduate students and faculty members. Graduate
in comparison with those in other major anthropol- students, including Robert Heizer, who earned a
ogy museums. Even while purchasing collections was doctorate in 1941, worked with other archaeologists
rare, donations that would fill those cultural and to conduct archaeological surveys in California and
historical gaps were readily accepted.19 Kroeber, as a Nevada throughout the 1930s. Heizer regularly took

47
hearst museum of anthropology

weekend trips around California during the spring nomic changes. These intellectual changes would be
and fall, building survey collections that were cata- complemented by an infusion of new labor a few
logued over the winter months. Heizer also spent years after the economic crash.
several summer field seasons with faculty collecting in
California and Nevada, aided by private sponsor- Reorganization and the New Deal
ship.22 Heizer joined the University of California, Los New Deal projects had a major impact on museums
Angeles faculty briefly before returning to Berkeley in across the United States. Museums embraced labor
1946. The culmination of his work led to a formalized from several major work-relief agencies, including
University of California Archaeological Survey in the Civil Works Administration (CWA), Works
1948. Progress Administration (WPA), and the National
Heizer’s archaeological surveys reflected the intel- Youth Administration (NYA). More specifically,
lectual commitment the museum had made to Cali- laborers from relief agencies were put to work on
fornia, but they also reflected a limited budget. two major tasks: building new exhibit spaces and or-
Although anthropologists and archaeologists in the ganizing existing collections. A centerpiece of the
United States managed to conduct some research relationship between museums and the New Deal was
abroad during this period, funds were nearly always the WPA’s Museum Extension Project (MEP). The
meager. In 1940, when another University of California MEP crafted new works of art, dioramas, and exhi-
archaeologist and physical anthropologist, Theodore bitions for museums throughout the country. The
McCown, received an unsolicited proposal for funding program worked with a wide range of museums, from
from another archaeologist hoping to travel to the local history museums to major natural history and
Middle East, he responded by explaining that a lack of art museums. An example of the program’s outreach
funds kept the Hearst Museum from supporting any was the construction of a large number of new min-
outside proposals, especially those supporting projects iature dioramas, intended to teach visitors about
on other continents: ‘‘With minor exceptions, the subjects ranging from human prehistory and Cliff
general understanding is that [the] University appro- Dwellings at Mesa Verde, to the French Revolution.
priation, is to be expended primarily on research Many museums considered the dioramas to be an
conducted in the state of California and certainly, at inexpensive and popular method for refurbishing
most, not outside of North America.’’23 portions of outdated exhibitions.26 Although the
Purchases, though rare, were not entirely unheard small WEP dioramas provided a relatively quick and
of. The museum’s limited purchases were typically of inexpensive fix to outdated exhibitions, the most
professionally acquired ethnographic or archaeologi- important aspect of the New Deal for museums in the
cal collections that had come up for sale and were United States was the availability of new labor for
purchased with the support of direct philanthropic larger projects. The Metropolitan Museum of Art in
donations. In one example from 1931, University of New York acknowledged the contribution of their
California president Robert Gordon Sproul solicited New Deal programs, noting, ‘‘The museum is in-
five donors to contribute US$100 each in order to debted to the Works Projects Administration for the
purchase a specific collection.24 substantial contribution of WPA employees to the
In a November 1945 memo, Kroeber reflected on work of almost all departments’’ (Taylor 1942:164,
the University of California’s Department of Anthro- emphasis added). Using the Hearst Museum as an
pology’s programs related to the archaeology of example, it is clear that the impact of New Deal pro-
California, Nevada, and Oregon. Limited resources grams on museums in the United States is vast, yet its
were again the overriding theme, but Kroeber noted a influence in museums is grossly understudied and
number of successes. The museum had managed to therefore widely unappreciated by scholars of the
collect ‘‘the largest collection from the area on as- history of museums.
sembly anywhere,’’ which ‘‘will be basic in all future The Hearst Museum utilized NYA and WPA as-
intensive studies.’’25 In the midst of the Great De- sistants in a variety of ways between 1936 and 1942.
pression, the Hearst Museum had thus reframed its This included research, laboratory, and clerical work,
acquisition strategies due to intellectual and eco- as well as work with collections. In completing an

48
hearst museum of anthropology

extensive classification of California shell artifacts in one noncuratorial staff member. When the New Deal
the museum, Gifford utilized a steady flow of teen- ended, the department’s staff was again reduced,
aged NYA assistants; he later published a book as well having only 14 noncuratorial staff in the 1940s. The
as several journal articles on this work (Gifford 1946, Field did not reach New Deal-levels of anthropology
1949). The most important WPA project at the staff again until the 1990s. In Chicago, as in Berkeley,
Hearst Museum, however, began in 1939. During the New Deal staffers helped catalogue new accessions
two-year project, the museum utilized the WPA em- and organize information for curatorial publications
ployees to prepare a complete card copy of the (Nash and Feinman 2003:70–80).
catalogues. The annual report for 1939 outlined The Smithsonian Institution, too, enlisted the
the project’s goal, ‘‘This will permit a grouping of the help of New Deal work-relief agencies. Although New
specimen records by locality and type, instead of Deal agencies contributed both labor and works of art
merely regional and inventory number.’’27 That year to Smithsonian museums, the contributions of work-
alone, five WPA workers assisted in inventory cata- relief agencies were perhaps most complete at the
loguing while five NYA workers assisted Gifford in his United States National Museum (USNM). While
typological classifications of California archaeology.28 early incarnations of work-relief agencies contributed
The card catalogue was a valuable addition to the labor to the Smithsonian in the early years of the New
museum’s resources for researchers. Classifications Deal, the arrival of WPA laborers in 1936 provided a
and arrangements of objects that modern museum more systematic form of labor The WPA program at
professionals take for granted were not possible with the USNM would eventually grow so large that it re-
the museum’s limited system of paper catalogues. quired its own central office, where staff oversaw the
Although older catalogues grouped objects by region, timesheets and recorded the projects of laborers. In
and then by accession group or individual catalogue addition to major cataloguing work, the USNM uti-
number, the new catalogue card system allowed re- lized New Deal labor to organize library materials,
searchers to explore classifications made possible in mount specimens, and translate foreign documents
the past, ‘‘only by physical segregation of objects, (Smithsonian Institution 1936:22). At its peak in 1938,
which limitations of space frequently interfere the Smithsonian possessed 167 workers (Smithsonian
with.’’29 Within a few years, the new card catalogue Institution 1938:26), but lost its WPA assistance in
allowed researchers to complete their work with more 1940 due to budget shortfalls.
rapidity and permitted them to increase the com- When it became clear that funds for WPA assis-
plexity and variety of their studies. In 1939, the tance at the Smithsonian were running low, curators
museum’s annual report indicated nine research in anthropology appealed for the continuation of the
projects of various sizes based on museum collections program in their department. In an internal memo-
(as opposed to museum-sponsored field research) randum written in 1939 (and typed, no less, by a
conducted by both external and internal scholars.30 WPA stenographer), H. W. Krieger noted that it took
By 1943, the museum reported a dozen projects; in months to fully train a new employee. He explained,
1945, that number had increased to 14.31 This oc- ‘‘An incoming W.P.A. worker feels lost. He or she has
curred before the research explosion that took place had no professional training in ethnology but has
after the close of the Second World War and the in- been selected for special intelligence and a more or
crease in graduate students as a result of the GI Bill, less developed mastery of technique along the line of
and during the period when many graduate students the proposed assignment of duties.’’32 Once the
and young scholars were being pulled into various worker was trained, however, they became a major
kinds of wartime service. asset to the department. Krieger noted, ‘‘As arrearages
The Hearst Museum’s utilization of New Deal Era in the cataloguing, classification, and placement of
programs was far from unique. The Field Museum specimens are caught up with new problems of a
offers an interesting comparison. Between 1930 and similar nature are constantly brought before the
1939, the Field’s Department of Anthropology en- workers in the form of incoming collections.’’ Not
listed a total of 44 noncuratorial staff members. only were the cataloguing efforts of WPA workers
During the 1920s, the Field had funds to employ only making new forms of research possible, they were

49
hearst museum of anthropology

preserving data and collections for future genera- spectrum of museum anthropology, as not all mu-
tions. Krieger appealed: ‘‘the work of the individual seum leaders appear to have agreed with the liberal
W.P.A. workers . . . has a permanent value in that re- ideology of the New Deal.
cords of collections are being made in permanent One year before the formation of the WPA, the
form and the preservation of specimens has become Peabody Museum at Harvard University raised pri-
a major object of effort.’’ Despite the efforts of vate funds to hire student employees. Volunteer
Smithsonian curators, the New Deal program was programs at the Peabody Museum were successful
terminated. and growing in the early 1930s. The Peabody
During the program’s four-year run, the Smith- Museum even noted the effectiveness of student em-
sonian received 248,196 person-hours from internal ployees, arguing that, ‘‘A careful estimate of these
New Deal laborers. USNM officials lamented the ter- students’ services gave the remarkable result that
mination, ‘‘Aside from the care given by the W.P.A. though their work was necessarily intermittent and at
help in arranging and preserving the study collec- first untrained, it was more than eighty per cent as
tions, the cataloguing and number of specimens were efficient as that of trained, full-time employees’’
of direct aid to research, for the material thus handled (Harvard University 1933–1934:306). The Peabody
became readily available for the study by our own Museum’s wealthy benefactors are seemingly unique,
staff and by other technical workers’’ (Smithsonian however. Museums such as the Hearst Museum and
Institution 1940:27). In addition to internal museum the Field were more typical in experiencing the surge
work, New Deal programs also contributed to new of activity accompanying the labor of the New Deal.
archaeological surveys around the country, largely The Peabody Museum did not emphasize the use of
supervised by the Smithsonian. Laborers from the New Deal agencies in the same manner as did many
CWA, WPA, and the Civilian Conservation Corps of their counterparts, but they did strive to utilize
contributed to archaeological projects in 24 states new labor in order to build more comprehensive
over the course of nine years. These surveys resulted collections. The Peabody Museum, like other muse-
in new collections for the Smithsonian as well as nu- ums concerned with anthropology during this
merous other museums around the country. For period, was growing increasingly concerned with ac-
example, a USNM survey supervised by archaeologist quiring what were believed to be representative
William Duncan Strong in the upper San Joaquin collections, rather than objects believed to be unique
Valley, beginning in 1933, was staffed mainly by CWA or outstanding. The changing methodology for ac-
laborers and resulted in the collection of 1,607 quiring collections resulted in a need for more
archaeological objects that were later donated to the laborers, be they students or those gaining employ-
Hearst Museum.33 ment through work-relief agencies (Harvard Univer-
The impact of New Deal agencies on museums in sity 1936–1937:352).
the United States is difficult to overstate, yet depen- Between 1939 and 1945, the museum increased
dence on such programs in museums throughout the the total number of catalogued objects in its collec-
country was not entirely universal. The programs did tions from 153,297 to 168,196. This was due in part
produce a workforce that was largely efficient and to a continued effort to catalogue existing collections.
productive, but the lack of long-term stability pre- During the same period, the museum averaged over
vented the program from having an even larger 3,200 visitors per year.36 The museum also continued
impact.34 The WPA, which contributed the largest to publish a steady number of monographs and
number of temporary workers to museums in the scholarly and popular articles. Members of the public
United States, was not even formed until 1935, six and groups of Berkeley schoolchildren supplemented
years after the initial economic crash. Although the the steady number of university students that
bulk of archival material about the New Deal praises visited the temporary exhibitions, each of which typ-
its utility for museums, sporadic complaints appear ically lasted about two weeks. In 1940, for instance,
about worker laziness and the amount of time needed 14 classes representing the Anthropology, Art, Clas-
to train new laborers.35 Further, the call for WPA- sics, and Decorative Art departments visited the
type labor was not always clear across the entire exhibitions. That same year the number of students

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hearst museum of anthropology

visiting the museum from departments outside previous scholars have prematurely envisioned the
anthropology actually outpaced the number of an- Great Depression as a period when museums were on
thropology students who visited the exhibits and for proverbial life support. The Hearst Museum not only
which records exist.37 Each exhibition throughout the maintained its pulse through challenging times, it
war steadily filled with visitors, and the number produced new kinds of work on collections and ex-
of visitors regularly increased, with the heaviest at- hibitions that helped facilitate a postwar explosion of
tendance being the evening before the close of the activity in museums. During perhaps the most chal-
exhibitions.38 lenging moment for the museum in the United
With the close of the Second World War in 1945, States, many institutions, including the Hearst Mu-
the museum saw a notable increase in certain types of seum, found ways to expand and better organize their
activities, both in terms of practical and intellectual collections, focus their programming, and conduct
production. While museums in cities such as Chicago both research and education. An inward focus re-
and Denver were able to capitalize on increased at- sulting from the Depression and the war created a
tendance as the war concluded, the Hearst Museum reimagined and reorganized museum that was more
worked to bolster its research output and collections productive immediately following the war.
acquisitions programs.39 The Hearst Museum’s aver- In 1946, Kroeber penned an eight-page retrospec-
age number of acquisitions steadily increased and the tive of his career. He noted that while the growth of
museum saw inflation in the number of loan requests new collections at the Hearst Museum slowed after
from other museums, particularly those with more the rapid initial growth under the guidance of Phoebe
exhibition space. In 1947, the museum reported at Hearst, the rate of growth of the collections between
least 17 visiting researcher projects and 9 graduate 1936 and 1946 actually outpaced the overall rate of
student projects. One year later, the number of grad- growth in the course of the museum’s history.42
uate students utilizing the collections had doubled.40 While the growth and development of collections is
The marked growth in collections-based research at certainly not the sole indicator of the health of any
museums was paralleled by the work of scholars given museum, the evidence clearly indicates that
conducting field research, which experienced a simi- museums in the United States were perhaps not
lar, if not more striking, increase.41 wholly declining as previously envisioned (Conn
1998; Harris 1962; Stocking 1985). Kroeber empha-
Conclusion sized the use of museum collections in scientific pub-
A closer look at the history of the Hearst Museum lications and study by both graduate students and
allows a better understanding of why previous schol- visiting researchers. He also envisioned the museum
ars of the history of museums in the United States as a space for students at various educational levels.
overlooked the period between the Great Depression Although graduate students were capable of handling
and Second World War. In surprisingly significant the collection and conducting various types of col-
ways, however, the Hearst Museum witnessed im- lection-based studies, the undergraduates, like the
portant developments that led to the aforementioned Berkeley schoolchildren who visited, were viewed as
explosion in productivity and renewed interest after passive observers who were supposed to absorb ma-
the Second World War, perhaps a more complex story terial through temporary exhibits.43 This framework
than currently offered in the literature. The signifi- for museum-based research and education solidi-
cance of the New Deal, in particular, has been largely fied throughout the Great Depression and Second
overlooked. Further, the manner in which New Deal World War.
laborers contributed to heritage preservation and the Complementing the work of existing staff were
production of knowledge has been nearly forgotten in New Deal workers. Specifically, the work of NYA staff
American cultural history. contributed directly to the advancement of Gifford’s
Although this case study does not suggest that California archaeology projects. Additionally, the
U.S. museums remained at the forefront of anthro- work of WPA workers in creating better finding aids
pological knowledge creation at the dawn of the for the museum’s collections no doubt allowed for
second half of the 20th century, it does indicate that an increase in the accessibility of the collection for

51
hearst museum of anthropology

research, which in turn seems to have contributed to In exploring the history of the Phoebe A. Hearst
the explosion in the number of research projects fol- Museum of Anthropology, it has become clear that a
lowing the Second World War. While the museum call for a broader and more complete history of mu-
would have seen an increase in scholarship after the seums in the United States is a necessity. Not only
close of the war without a new catalogue system, it have historians largely neglected to explore this pe-
seems apparent that research productivity was as- riod in full, they have often privileged the develop-
sisted by the work of WPA staff only a few years ment of major exhibitions or the individual museum
earlier. The contribution of the New Deal is certainly professionals over other, equally significant aspects of
not exceptional to the Hearst Museum, and this era museum history such as collections management,
needs to be reassessed in terms of the research teaching, and heritage preservation. Taking a more
and educational productivity directly related to the holistic view of museums during the Great Depres-
workers. sion and Second World War provides us with a more
The Heart Museum, of course, was not without complex tension between the success and failure of
problems, which Kroeber was quick to recognize in museums in the United States during the middle of
his retrospective review. He noted that the position of the 20th century.
a museum associated with a university was particu-
larly difficult. His comments are remarkable in light
Acknowledgments
of the shift of his own work in anthropology, focusing
This article began as a research paper for a graduate
more on theoretical anthropology than problems of seminar with David Hollinger. In addition to Hollinger,
material culture: my advisor, Richard Cándida-Smith, and the members
of my dissertation committeeFRandolph Starn and
Any university museum faces a specific prob- Thomas BiolsiFwere extraordinarily helpful in helping
lem. This springs from the fact that essentially me think through the various ideas contained in this
such a museum consists of a collection of article. The staff of the Bancroft Library and my friends at
physical objects placed in a setting which con- the Hearst Museum were also enormously supportive
trariwise operates primarily with ideas, words, throughout the early stages of my research. Joan Knudsen
and symbols. Granted that perhaps the largest at the Hearst Museum was especially helpful in helping
fault of formal higher education is over-verbal- me locate historical records at the museum. Ira Jacknis
ization, and that the inherently visual museum also took the time to read and comment on the paper.
A special thanks is due to the staff of the National
approach is as desirable as a corrective, the
Anthropological Archives, which has recently become my
museum necessarily tends to be handicapped in
archival home. They put in extraordinary effort in helping
such an environment. It is always likely to be- me find understudied materials related to the history
come the university’s step-child. [UC Museum of museum anthropology. Finally, I am blessed with un-
of Anthropology Annual Report 1946:9–10] iquely supportive friends and family. I simply cannot
thank them enough.
Kroeber argued that his museum and the univer-
sity should emulate Harvard’s example. He wrote that notes
in order to be successful, a museum needed a per- 1. 1946 UC Museum of Anthropology Annual Report. Hearst
manent endowment, a building, and some degree of Museum Archives, University of California, Berkeley, CA:
uninterrupted private support. In comparison with pp. 7–8.
the Peabody at Harvard, the Hearst Museum lacked 2. Museum Information, An Introduction to the Field Museum.
an endowment of sustained private support, in addi- http://www.fieldmuseum.org/museum_info/default.htm,
tion to its chronic problems with facilities. Kroeber accessed February 3, 2010.
noted of the University of California Museum of 3. Penn Museum, Our Building. http://www.penn.museum/
Anthropology, ‘‘Its collections are probably the our-building.html, accessed February 3, 2010.
only ones of their quality and size in the country kept 4. American Museum of Natural History, American Museum
wholly in storage on account of lack of facilities to of Natural History Timeline. http://www.amnh.org/about/
exhibit any of them.’’44 history.php, accessed February 3, 2010.

52
hearst museum of anthropology

5. Kroeber to Sproul, August 14, 1931, Bancroft Library, UC 16. Kroeber to E. Wayne Galliher, October 29, 1931, Univer-
Berkeley, CU-5 Series 2, University of California, Presi- sity Archives, Bancroft Library, UC Berkeley, Department
dent, 1931, 83-100A, Anthropology. of Anthropology, Cu-23, Box 185–186.
6. On the subject of the relocation to the Civil Engineering 17. Several institutional policies appear to have arisen from
Building see Hearst Museum Historical Records, Folder: casual conversations rather than through written docu-
Museum History, Museum Move from San Francisco to mentation. Sometimes, the first articulation of policies
Berkeley, 1931, Map of Floor Plans of Museum Building appears in external correspondence rather than internal
(Old Civil Engineering Building), 1931. On exhibitions, memoranda. Kroeber probably applied his personal the-
see, UC Museum of Anthropology Report to President Rob- oretical attitudes to the acquisition of collections. He
ert Gordon Sproul for the Year Ending June 30, 1939, firmly believed that an ethnographer would do a far bet-
p. 3 and Hearst Museum Historical Records, Museum His- ter job of collecting material than an amateur collector
tory, Museum History, Move from San Francisco to and, therefore, material from North America offered for
Berkeley, 1931, Correspondence and Contents in Each sale was routinely dismissed.
Room. 18. Kroeber to Mr. Jack R. Dyson, May 20, 1941, and Kroeber
7. Letters, E.A. Hugill, ‘‘Note to the Comptroller,’’ May 20, to G. G. Cobean from A. L. Kroeber, January 26, 1945. Uni-
1931, and C. Derlell Dean of College of Engineering to versity Archives, Bancroft Library, UC Berkeley, Depart-
Sproul, June 16, 1931, Bancroft Library, UC Berkeley, CU-5 ment of Anthropology, Cu-23, Box 185–186.
Series 2, University of California, President, 1931, 83- 19. One example is evident in the Ledger Book Series for Cal-
100A, Anthropology. ifornia Collections, Series 1, which shows a significant
8. UC Museum of Anthropology Annual Report, 1939, p. 3. number of private donations taking place, even when the
Hearst Museum Historical Records, Folder: Museum His- museum was busy cataloguing vast collections from the
tory, Physical Facilities; Request for Annex to Civil region. Hearst Museum of Anthropology, Ledger Books,
Engineering Bldg for Exhibition Purposes, 1941. Series 1, No. 6.
9. A memo in the Kroeber papers at the Bancroft Library out- 20. Hearst Museum of Anthropology Accession Files 657,
lines a number of lecture programs for students in grades 658, and 664.
5–8. A. L. Kroeber Papers, Bancroft Library, UC Berkeley, 21. Gifford to E. B. McFarland, October 20, 1939, University
BANC Film 2049, Reel 174, Frame 367, Folder 40, Memos. Archives, Bancroft Library, UC Berkeley, Department of
BANC MSS. C-B 925 BNEG 1840:173. Frame 63. Anthropology, Cu-23, Box 185–186.
10. UC Museum of Anthropology Annual Report, 1939, p. 3. 22. Phoebe A. Hearst Museum of Anthropology, Accessions
11. Many of Kroeber’s published works during this period are 704 and 706.
based neither on fieldwork nor museum studies. Rather, 23. Letter from Theodore D. McCown to Peter B. Cornwell,
his work became theoretical in nature as he crafted some April 5, 1940. Papers of Carleton S. Coon, General Corre-
of the overarching themes of American anthropology spondence, Box 1, Folder 1940–1945. National Anthropo-
(Kroeber 1931, 1934). logical Archives, Smithsonian Institution.
12. Report on the Department and Museum of Anthropology, 24. President Sproul’s efforts can be seen in Hearst Museum
July 1, 1932 to June 30, 1933, p. 2. Accession 671.
13. Kroeber includes an editorial note at the start of his 25. The memo discussed here is entitled, ‘‘Recapitulation
Handbook of the Indians of California stating that unless of Archaeological Exploration by the Department
otherwise noted, illustrations of objects in the book are of Anthropology in California, Nevada, Oregon, 1901–
from the UC Museum of Anthropology. This further rein- 1945.’’ November 15, 1945. A. L. Kroeber Papers, Bancroft
forces the concept of the Hearst Museum as claiming the Library, UC Berkeley, BANC Film 2049, Reel 174, Frame
role of the official record for indigenous peoples of the 367, Folder 40, Memos. BANC MSS. C-B 925 BNEG
state. 1840:173.
14. University Archives, Bancroft Library, UC Berkeley, De- 26. The MEP advertised these exhibitions in various publica-
partment of Anthropology, Cu-23, Box 185–186. tions, hoping that institutions would continue to
15. Kroeber to C. T. Seltman, October 14, 1927, University Ar- embrace the program. See Box 14. Folder: Diorama. Re-
chives, Bancroft Library, UC Berkeley, Department of cords of the Department of Anthropology/U.S. National
Anthropology, Cu-23, Box 185–186. Museum/National Museum of Natural History. Series 17:

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hearst museum of anthropology

Division of Ethnology Manuscript and Pamphlet File. Na- 39. The press release concerning attendance in 1945 at the
tional Anthropological Archives, Smithsonian Institution. Art Institute of Chicago demonstrates increasing atten-
27. UC Museum of Anthropology Annual Report 1940, p. 6. dance at the museum. The release was circulated on
28. UC Museum of Anthropology Annual Report 1940, pp. 6–7. January 12, 1946. The Art Institute of Chicago maintains a
29. UC Museum of Anthropology Annual Report 1941, p. 6. news release index online at http://www.artic.edu/aic/
30. UC Museum of Anthropology Annual Report 1939, pp. 7–8. libraries/musarchives/pr/index.html, accessed February
31. UC Museum of Anthropology Annual Report, 1943, pp. 9– 3, 2010. See the introductory remarks of C. H. Hanington,
12 and University of California Museum of Anthropology president of what was then the Colorado Museum of Nat-
Report to President Robert Gordon Sproul for the Year ural History for the annual reports of both 1945 and 1946
Ending June 30, 1945, pp. 7–8. concerning attendance.
32. This reference concerns all quotes within this paragraph. 40. UC Museum of Anthropology Annual Report 1949, p. 11.
Memorandum. Krieger, H. W. ‘‘Report on W.P.A. Assis- 41. UC Museum of Anthropology Annual Report 1947, pp. 9–15.
tance, Division of Ethnology, United States National 42. UC Museum of Anthropology Annual Report 1946, pp. 4–5.
Museum.’’ June 22, 1939. Box 86. Folder: Works Prog- 43. UC Museum of Anthropology Annual Report 1946, pp. 5–6.
ress Administration. Records of the Department of 44. UC Museum of Anthropology Annual Report 1946, p. 11.
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