DAVID L.

BANIG
6044 Mint Hill * Medina, Ohio 44256 * * 330-721-7842 H * 330-416-0366 C
SALES & MARKETING MANAGEMENT EXECUTIVE
Top-performing sales and marketing management professional with a record of cons
istently exceeding sales, profit and market-share ratings. Expert in consultativ
e and solution selling with proven ability to identify and capitalize on sales o
pportunities. Strong planning, prospecting, cold-calling, presentation and sales
skills with persistence and commitment to goal achievement. Able to juggle mult
iple projects and priorities.
Core Competencies:
New Business Development * Market Penetration * R&D * Presentations * Quality As
surance * Staff Management
Product Marketing * Client Relations * Sales Forecasting * New Product Developme
nt * Strategic Planning * ROI
Territory Development & Management * Start-Ups * Training Programs * Distributor
Relations * Customer Service
Account Expansion & Management * P&L * Lead Generation * Proposal Development *
Multi-site Administration
PROFESSIONAL EXPERIENCE
PRIMARY PACKAGING, INC., Bolivar, Ohio * 2008-2010
PPI is a fully integrated manufacturer of heavy duty printed polyethylene film a
nd bags specializing in creating customized product packaging solutions for a wi
de variety of markets. Annual sales revenues are $25M.
Director Technical Sales & Marketing
Led "cradle-to-grave" product lifecycle management programs in cooperation with
Engineering, Marketing, Sales and Distribution. Designed high-yield, high-impact
marketing communications targeting specialized process print opportunities. Dir
ected new product development from concept through design, prototyping and testi
ng to final market launch. Created and conducted high-impact product presentatio
ns. Managed key corporate accounts and held full P&L accountability for $27M in
sales revenue. Oversaw cross-functional team of 13. Reported directly to CEO and
COO. Provided technical support and facilitated comprehensive sales training pr
ogram on location for sales force located throughout the United States and Canad
a.
* Researched trends to identify and capture sales opportunities within targeted
markets for high-end process print. Result: Delivered revenues of more than $1.
2M in less than 4 months.
* Forged strategic alliances with key brokers/distributors and created performa
nce-driven incentives to strengthen partnerships that resulted in a 10% gain in
sales growth year-over year.
* Restructured corporate pricing on all major product lines to margin-based sys
tem enhancing accountability, sales reporting and margin improvement.
* Pioneered Customer Response and Tracking System to support company-wide quali
ty improvement. Result: Reduced response time to customer inquiries and follow-u
p increasing customer loyalty and retention.
P&R FLEXIBLE PLASTIC AND RUBBER PKG., INC., Medina, Ohio * 2003-2008
An innovative supplier of flexible plastic packaging solutions for a wide variet
y of applications, products, and industries with $5M in annual sales.
Director of Sales / Founder
Identified opportunity to turn around faltering business creating and executing
operations, staffing, and sales strategies to transform supplier from a below-av
erage performer to a multi-million dollar enterprise prior to selling the compan
y. Managed 10 direct reports. Streamlined accounts payable functions and improve
d collection policies. Planned, coordinated, and managed R&D activities and new
product launch campaigns. Designed and produced a complete portfolio of multimed
ia marketing communications. Secured strong alliances with key brokers and distr
ibutors to expand sales penetration.
* Built fully operational sales organization, and ignited sales from $0 to more
than $5M in annual revenue.
* Co-invented and patented packaging product with specialized application to ba
tch inclusion bags standard for the rubber industry. Invented and patented autom
otive car covers, and biodegradable film and bags.
* Created multi-channel distributor network to expand product reach and drove a
13% gain in annual sales.
PLASSEIN INTERNATIONAL INC., Martin, Michigan * 2001-2003
Leading supplier of flexible plastic packaging to agriculture, automotive, chemi
cal and medical industries with 500 employees and $90M in annual sales revenues.
Regional Sales Manager
Core leadership role in driving sales for Mid-West region and capitalizing on ne
w sales opportunities for films and bags utilized in automotive paint repair. Cr
eated and implemented sale/business plan for the territory balancing new busines
s development with outstanding customer support. Managed $5M sales portfolio. Ov
ersaw 2 direct reports and directed distributor network to augment direct sales
team. Generated and qualified new leads through prospecting, networking and cold
calling. Represented company at industry trade shows to introduce a diverse lin
e of products/solutions.
* Guided efficiency improvement initiative through core production planning, an
d worked to implement methods to increase optimization of production yields.
* Drove forward innovative customer management initiatives that strengthened re
lations with large retail and commercial customers, and contributed to a gain in
long-term customer retention and loyalty.
* Devised winning sales presentations utilizing multi-media marketing communica
tions to consistently outperform competition and increased regional sales by 15%
.
MID-WEST POLY PAK, INC., Doylestown, Ohio, * 1989-2001
Mid-West Poly Pak specializes in flexographic printing, poly film extrusion, and
bag manufacturing. Annual sales revenues are more than $6M.
Interim CEO
Sales Manager
General Manager
Fast track promotion through increasingly responsible management positions to ov
ersee 5 direct reports and production team of 55. Led cross-functional teams add
ressing sales, marketing, quality control, R&D, research and accounting function
s. Collaborated on designing marketing communications and spearheaded new produc
t launch and distribution campaigns. Secured and strengthened key business relat
ionships and distributor partnerships. Controlled capital budget allocated for e
quipment acquisition and oversaw construction of new manufacturing plant.
* Created sales strategies, increased sales force effectiveness and instilled c
ustomer-focused culture that grew sales from $1M to $6M.
* Orchestrated an aggressive operations reengineering initiative and delivered
a 35% improvement in production output following implementation of computerized
planning and scheduling technologies.
* Introduced appropriate DSC testing for batch inclusion products without compr
omising ASTM standards for plastic film products.
EDUCATION AND PROFESSIONAL TRAINING
Bachelor of Science in Business Administration
The University of Akron
Akron, Ohio
PROFESSIONAL AFFILIATIONS
Member - Society of Plastic Engineers
Member - Medina Chamber of Commerce
Member - Women in Packaging
SME - Sales and Marketing Executives
6044 Mint Hill * Medina, Ohio 44256 * * 330-721-7842 H * 330-416-0366 C
February 1, 2010
Dear Sir or Madam:
As a seasoned management executive with over 20 years in sales, marketing, R&D o
perations, and territory development for light to heavy duty polyethylene bags,
and flexible packaging solutions I have gained extensive experience in driving n
ew business through key accounts, forging strategic partnerships, strengthening
distributor relations, and training high-performance teams. My background includ
es printing with a palette of up to 10 colors, including lamentation.
Throughout my career, I have recommended and developed innovative solutions that
captured significant cost reductions and revenue improvement. Confident that my
track record in creating new revenue streams, increasing market share ratings,
and appraising cross-functional decisions that achieve corporate objectives woul
d be an asset to your organization, I am now seeking the opportunity to join you
r company in a senior-level sales and marketing management position. Some qualif
ications that may be of interest to you:
* Reversed declining profit performance with strategic tactical planning and im
plementation of product positioning, marketing and superior customer service.
* Launched new development initiatives within targeted markets for high-end pro
cess print and generated more than $1.2M in revenues of in less than 4 months.
* Planned and executed marketing strategies and new business initiatives that d
rove rapid growth from the ground floor to $5M.
* Developed and implemented customer tracking system that slashed response time
to resolving customer challenges, improved final follow-up and significantly in
creased customer satisfaction.
* Crafted patents for both breathable, batch inclusion for rubber compounding a
nd for a breathable car cover and designed award-winning flexible packaging syst
ems.
* Proficient with several ISO standards including ASTM standards.
My strengths in relationship management has been favorable in all aspects of int
eracting effectively with professionals and management at every level. In each o
f my previous positions, I have been recognized for delivering sales solution st
rategies to enhance revenue performance of sales organization. Driven to excel,
I attended college and completed my degree while working full time. These qualit
ies combined with my experience and dedication would enable me to make an immedi
ate and long-term contribution to your organization. For a more detailed present
ation of my skills and background, please review the enclosed résumé and feel free to
contact me at your earliest convenience.
Thank you for your time and consideration.
Sincerely,
David L. Banig