Leah Lopez

leahl02@gmail.com 702.525.3438
264 Finestra, Henderson, NV 89074
My past experiences and challenges have molded me into a willing, excited and eager public
relations and advertising graduate. In and out of the classroom, I have developed the necessary
skills and work ethic needed to excel in an entry-level position.
EXPERIENCE
Preferred Public Relations - Las Vegas, NV
Account Associate - November 2010 to present
Tracked and maintained lists of all media, complied coverage reports for clients, planned and
executed grand opening and other events for clients, drafted and realeased press material (press
releases, media alerts, listings), pitched local and national media, generated coverage for all clients
Professional
SK+G PR - Las Vegas, NV
MS Office Intern - October 2010 to November 2010
Updating clips and creating clip books for all clients, responsible for content and publication of inter-
Powerpoint nal company newsletter, tracking and interpreting all social media outreach, outreach on behalf of
all clients and press release writing and updating.
Excel

Outlook Wicked Creative - Las Vegas, NV

Intern - July 2010 to October 2010
Photoshop The go-to person for press release writing, media contact updates, clipping for all clients, Internet
searches, social media updates, fact sheet and bio writing.
InDesign

Illustrator MGM RESORTS INTERNATIONAL - Las Vegas, NV

Intern - May 2008 - August 2008
Vocus Responsible for updating media lists, weekly clippings for all 10 properties, drafting press releases,
extensive online research and editing the current issue of M Magazine. Assisted with multiple
Cision photo shoots, worked with national and international media outlets and trained in planning events
such as: press conferences, photo shoots, filmings and interviews.
Social Media

Multi-line
National Student Advertising Competition - Reno, NV
phone PR team member/presenter - January 2010 - June 2010
systems Conducted extensive target research in order to create a fully functional IMC plan for State Farm
Insurance. Developed a PR campaign specifically directed toward 18 to 25 year-olds. Successfully
Fax machine presented the campaign at the district and national level at the American Advertising Federation
conference.
Copier
Aventura Clothing - Reno, NV
Intern - May 2009 - July 2009
Personal
The only PR contact within the company. Constructed and syndicated multiple press releases,
Excellent distributed internal PR emails, pitched media, secured placement on relative blogs and websites
team player and created and maintained social media sites.

Quick
ACTIVITIES
learner

Self- Member and presenter for RENOvate Creative, IMC team for State Farm Insurance; 2010
motivated Member, Public Relations Student Society of America; 2007-2010
Member, Sigma Kappa Sorority; 2007-2010, Panhellenic Delegate; 2007-2008
Strong Member, Student Orientation Staff; 2007-2008
communica-
tor
EDUCATION
Seasoned
public
University of Nevada, Reno
speaker
BA in Journalism with an emphasis in public relations
Minor in Communication

REFERENCES

Upon request